EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
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EGGSTRA! EGG INDUSTRY MATTERS DECEMBER 2018 PAGE 6 PAGE 20 CSIRO EGG FORRESTDALE’S INDUSTRY JOE SACCA REPORT PAGE 8 AMBASSADOR MANU FEILDEL
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EGG INDUSTRY MATTERS DECEMBER 2018 Contents CONTRIBUTORS AUSTRALIAN EGGS LTD Rowan McMonnies Managing Director 04 14 NEWS EGG FARMERS OF Jojo Jackson AUSTRALIA Sustainability Program Manager 2018 Fast Facts The importance of Raymond Chia a national voice Food Safety & Biosecurity Coordinator 10 Gemma Wyburn ENGAGEMENT 15 Sustainability Coordinator CSIRO releases EGG FARMERS OF 28 egg industry report AUSTRALIA Nick Baker NEWS Adoption Coordinator Farewell John Dunn New report finds healthy is wealthy Frances Jewell Marketing & Communications Manager 16 Carron Elvin RESEARCH 30 Finance & Corporate Services Manager Animal welfare NEWS research program Egg Standards of Australia Andy Bou-Nasr Company Secretary & Legal 08 18 31 Lorraine Mills RESEARCH NEWS Office & Stakeholder Coordinator MARKETING Inefficient feed converters Sarah Wilson wins Student Meet our new ambassador Amy La at risk of fatty liver of the Year Award ESA Extension Coordinator EDITOR 09 John Barry MARKETING Engagement Coordinator World Egg Day DESIGN celebrated in style Gasoline Group gasolinegroup.com.au ADVERTISING Steve Luxford, Pulse Hub Pty Ltd 20 steve.luxford@pulsehub.com.au FARMER PROFILE Phone: 0429 699 553 Joe Sacca OFFICE Australian Eggs Ltd Level 6, 132 Arthur Street 10 22 32 North Sydney NSW 2060 RESEARCH ENGAGEMENT Phone: 02 9409 6999 MARKETING www.australianeggs.org.au Probiotics show promise Mobile app for egg farmers Christmas recipe in improving Salmonella COPYRIGHT WARNING development immunity The opinions expressed in Eggstra! Eggstra! are not necessarily those of Australian Eggs. All material 33 NEWS appearing in Eggstra! Eggstra! is the subject of copyright owned by Australian Eggs. and is 11 24 Queensland students protected under the Australian Copyright Act (1968), international copyright and trademark law. No portion MARKETING EXTENSION learn about egg farming may be reproduced or duplicated by any process without Expanded campaign Scholar shines light on the prior written permission of Australian Eggs. European production systems reaches more people REGULAR DISCLAIMER This publication is for information purposes only. MD’s report 04 The publisher and its agents or employees shall not be liable for any loss or damage suffered by any 12 26 person as a result of reliance on any of the contents EXTENSION Recipes34-35 hereof, whether such loss or damage arises from ENGAGEMENT the negligence or misrepresentation or any act or Food safety standards omission of the publisher or its agents. Egg Industry Forum 2018 across the globe For the diary 36
4 MD’S REPORT MD’s report The Summer edition of Eggstra! closes out the year and gives cause to reflect on achievements and challenges ahead. T he rapid pace of change makes to lead in this important area. early 2017 seem like it belongs to Across this period, the failure of another era. Strong supply over the the winter crop brought the realisation 2017 Spring and Summer period was of drought conditions in the eastern having an impact in the marketplace but states along with substantial increases egg farmer spirits remained buoyant. in grain prices. This was a seismic A lot of attention was directed toward shift in operating conditions for egg the public debates surrounding the farmers as the industry battled the Animal Welfare Standards & Guidelines combination of strong supply and high process with the issue of cage egg costs. Despite some rains, we are yet to production continuing to overshadow emerge from this pattern with most of the primary issue of introducing NSW still in drought and long term rain mandatory animal welfare standards. forecasts looking to be below average. Australian Eggs is seeking to respond Through EFA and state representative to these changes in the development Rowan McMonnies bodies, the position of the egg of its new operating plan for next year. industry was presented with clarity With chick hatchings indicating supply on seeing existing projects through and professionalism with a positive is likely to remain strong we are shifting rather than commencing higher risk message of transparency and a our focus to driving consumption fundamental research at this time. commitment to ongoing improvement. through a broader marketing program. Our strategic initiatives should and The result was a much more balanced We have the benefit of a new, more will continue but we recognise that debate in which the public was able targeted and more engaging campaign it will be more difficult to engage an to gain a deeper understanding of – Get Cracking Australia! – and a industry facing significant immediate animal welfare issues in context. strong network of agencies through challenges. Taking a longer term view Behind the scenes, Australian which to deploy it. This will ensure the is one important aspect of the work Eggs was emerging from an internal confidence to develop a larger marketing of Australian Eggs. Australia needs rejuvenation process to focus on strategic program next year, providing more eggs and egg farmers and we want to initiatives designed to increase the reach in more places. In combination do everything we can to improve the sustainability of the egg industry. ESA with ongoing nutrition research and industry and ensure that when our was introduced in January to drive a network of HCP influences, our immediate challenges ease, a more more consistent outcomes across the marketing program will allow us to sustainable industry remains for egg industry, the Sustainability Framework make the strongest possible contribution farmers to invest in. We look forward to was launched in April to drive ongoing to increasing egg consumption. working with you to achieve this. improvement and a new hen welfare This immediate consumption focus R&D program was released in June is likely to come at the expense of Yours sincerely, to ensure the egg industry is able some R&D activities and we will focus Rowan McMonnies With chick hatchings indicating supply is likely to remain strong we are shifting our focus to driving consumption through a broader marketing program. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
NEWS 2018 Fast Facts EGG PRODUCTION GROSS VALUE OF EGG PRODUCTION EGG CONSUMPTION 244.83 – AUSTRALIA (FARM GATE EQUIVALENT) 515.7m A$819.6m EGGS PER CAPITA DOZEN EGGS 2018 FY 2018 FY (MAT) 2018 FY (Source: Sensing Value) (Source: ABS, cat. no. 7503) (Source: Sensing Value) MAJOR SUPERMARKET GROCERY GROWTH BY SEGMENT IN DOZENS STATE FLOCK CHAINS EGG SALES MARKET SHARE BY (000s) AND PERCENTAGE OVER 2018 FY PERCENTAGES SEGMENT – 2018 FY (Source: AZTEC) – (Source: AZTEC) AS AT JUNE 2018 NSW/ACT 31.57% Volume Value 000s % Cage eggs 43.99% 32.68% Cage eggs -8,616.8 -8 Free Range eggs 45.38% 54.36% Free Range eggs 12,388.0 14 Qld 27.82% Barn-Laid eggs 9.12% 9.45% Barn-Laid eggs 2,656.6 14 Specialty eggs 1.51% 3.33% Specialty eggs 465.9 15 Vic 22.41% GROCERY SALE OF EGGS – VOLUME & VALUE GROCERY VOLUME MARKET SHARE OF EGGS dozens (000s) dollars (000s) – BY SEGMENT Specialty Barn laid Free range Cage 250 950 100% 900 90% VOLUME (MILLION DOZEN) WA 850 80% VALUE (MILLIONS $) 200 10.60% MARKET SHARE 850 70% 800 60% 150 800 50% 750 40% 750 SA/NT 30% 100 7.26% 700 20% 650 10% 50 0% 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 FY ENDING 30 JUNE 2018 FY ENDING 30 JUNE 2018 Tas 0.34% NOMINAL RETAIL PRICE OF EGGS – BY SEGMENT CHICKENS IN EGG PRODUCTION – LAYERS Total eggs Specialty Barn laid Free range Cage 23 22 NOMINAL RETAIL PRICE (PER DOZEN) NO. OF CHICKENS (MILLIONS) NO. OF CHICKENS (MILLIONS) (Source: ABS, cat. no. 7121) 21 20 19 18 17 16 15 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 FY ENDING 30 JUNE 2018 AS AT JUNE 2018
6 ENGAGEMENT CSIRO releases egg industry report Australian Eggs commissioned the research to gain a better understanding of community sentiment, with the ultimate goal of developing a Sustainability Framework to help ‘future-proof’ the nation’s egg industry. T he CSIRO report was released in Two different samples analyses, it was found there are late-October and shows the egg Survey responses were collected three key things that drive trust and industry is viewed positively by the across the country through two acceptance of the industry (see figure 6). public but faces some key challenges in methods: a research panel matched developing deeper levels of trust with to ABS population statistics They are (in order of importance): the Australian people. (representative sample) and an open The responsiveness of the industry call via a web link (open sample). to community sentiment The report shows Australians see The CSIRO kept the representative and the egg industry as important to our open samples separate in their analysis Confidence that the egg industry is way of life in Australia, as they do because the two samples had very well regulated the agriculture sector more broadly. different demographic characteristics Eggs were seen to be an affordable, and often very different responses to the That the benefits of the industry nutritious staple in the Australian diet questions asked (see figures 3 and 4). outweigh the costs and survey participants also felt the While the research panel recruitment industry contributes positively and process provided a representative sample Confidence in regulation and a creates jobs for Australians (see figure 1). of Australians, the open self-nomination positive benefit/cost evaluation were also However, according to lead researcher, process via the CSIRO website provided found to affect acceptance, independent Dr Kieren Moffat, there are real and a sample of highly engaged Australians of trust. Together, this indicates that important challenges to overcome to that are passionate about hen welfare. listening and responding to community maintain this level of acceptance and This was largely due to the RSPCA concerns within a context of confidence positive support from the community. publicising the survey to their members. that eggs are produced safely, to high “The survey shows that hen welfare Within the representative sample quality standards and with regard to is very important (see figure 2), with of Australians examined, when hen welfare, is critical for the future of participants consistently, strongly people were asked to consider all a healthy egg industry in Australia. agreeing that hens should be well cared of the benefits and costs associated The survey will be repeated for,” Dr Moffat said. “It was also clear with the egg industry, there was annually over a three year period that more needs to be done to help the support for the industry overall (see to enable Australian Eggs to community understand the industry.” figure 5). That is, currently, the value benchmark progress. “In analysing the data, we observed proposition for the industry is positive a number of ‘not sure’ responses within the Australian community. Australian Eggs will release the first Australian Egg Industry Sustainability around issues such as the industry’s Framework Report in February 2019. environmental impacts, some hen A pathway to greater welfare items and the economics of trust and acceptance the industry. This indicates there is The CSIRO was also interested work to do to help the community in identifying how the industry can understand more clearly the nature work to improve the level of trust in and characteristics of important parts and acceptance of the industry with of the egg supply chain in Australia.” the Australian community. In the The survey shows that hen welfare is very important ... with participants consistently, strongly agreeing that hens should be well cared for... EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
7 Figure 1 – Australians rely on eggs as a staple food Figure 2 – The importance of hen welfare EGGS AS A STAPLE (DISTRIBUTION OF PARTICIPANT RATINGS) IMPORTANCE OF HEN WELFARE (DISTRIBUTION OF PARTICIPANT RATINGS) 1 2 3 4 5 6 7 1 2 3 4 5 6 7 LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE Figure 3 – Comparing the representative and open samples Figure 4 – My attitude towards the egg industry is a matter of principle IMPORTANCE OF HEN WELFARE (DISTRIBUTION OF PARTICIPANT RATINGS) A MATTER OF PRINCIPLE (PERCENTAGE OF PARTICIPANTS %) 60 open Female Male 40 Female Male 20 representative 0 1 2 3 4 5 6 7 1 2 3 4 5 6 7 not sure LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE Representative Open Figure 5 – Support for the industry considering the benefits and costs Figure 6 – Pathways to greater trust and acceptance SUPPORT FOR INDUSTRY (PERCENTAGE OF PARTICIPANTS %) The egg industry 40 is well regulated 0.11 30 0.25 20 The egg industry is Trust Accept 0.36 0.32 responsive the egg the egg to public industry industry 10 sentiment 0 0.15 1 2 3 4 5 6 7 not sure The 0.20 benefits LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE of the egg industry outweigh the costs The values on each arrow are called beta weights and represent the relative strength of each relationship: i a higher number means that pathway is stronger than a path with a lower number. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
8 MARKETING Manu with the five Eggsellence Awards finalists on World Egg Day 2018. Meet our new ambassador Television star Manu Feildel began a 10 month term as an Australian Eggs ambassador in October 2018. A s co-host of long-running Channel 7 promoting eggs in Christmas meal series My Kitchen Rules, Manu has planning, sharing brand new egg become one of the most popular recipes and speaking about the personalities on Australian television. importance of eggs in a healthy diet. Before becoming a regular on television Media opportunities in 2019 have cooking competitions, the French- already been earmarked for Easter, born chef built a solid reputation Valentine’s Day, Mother’s Day and running restaurants in both Europe Bastille Day (paying homage to his and Australia. French heritage) to help drive egg consumption across the country. Manu is a genuine egg lover and he As well as his work on My Kitchen needed no prompting on the goodness Rules, Manu has appeared on and versatility of eggs before his debut Channel Ten’s Ready Steady Cook, as an ambassador on World Egg Day. The Circle, Sunrise, Channel 7’s In two months, he has already spruiked Morning Show, and 9am with David Manu will promote the incredible versatility eggs on national radio, cooked new & Kim. He also co-hosted the series of eggs over the next eight months. egg recipes on live television and Boys Weekend, and in 2011 won the 11th shared fun egg-related content with series of Dancing with the Stars. As an his many followers on social media. author, he has published four books: Many more activities are currently Manu’s French Kitchen (2011), Manu’s being planned and over the following French Bistro (2012), French for Everyone months Australians will see Manu (2014) and More Please! (2016). EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
MARKETING 9 World Egg Day celebrated in style The Blue Swimmer restaurant in Gerroa NSW took out the top gong at the inaugural Eggsellence Awards on World Egg Day 2018. T he centrepiece of Australian Eggs’ 2018 World Egg Day campaign was the inaugural Eggsellence Awards – a national competition to uncover Australia’s best egg dish. The campaign kicked off in September by asking people to nominate the best egg dish from their favourite café or restaurant by taking a photo and writing a short description of why they love it. Hundreds of nominations were The winning dish: Baghdad Eggs featuring fried eggs with spiced lentils, stewed peppers, received and after a lengthy selection smoked almonds and cumin yoghurt on flatbread. process five dishes were shortlisted for the final. They were: Crusted Eggs with Marinated Beef – Industry Beans, Fitzroy, Victoria Miso Scrambled Eggs – Caffiend, Cairns, Queensland Turkish Eggs – Morning After, West End, Queensland Baghdad Eggs – The Blue Swimmer, Gerroa, NSW Poached Eggs, Haloumi and Avocado – The Dining & Co, North Ryde, NSW Chefs from the five restaurants were brought to Sydney to compete in a live cook-off at the iconic Bondi Beach Lauren Brown with the three judges, Manu Feildel, Anthony Huckstep and Elizabeth Meryment. Promenade. The panel of three judges was headed up by My Kitchen Rules media interest in the competition and Other elements of this year’s World co‑host and celebrity chef, Manu Feildel. Manu’s celebrity pulling power ensured Egg Day campaign were: Gerroa restaurant, The Blue Swimmer, media outlets across the country took an took out the award with their Baghdad interest in the story. Highlights included Five new egg recipes from around Eggs featuring fried eggs with spiced appearances on Studio 10, The Morning the world (Australia, Italy, France, lentils, stewed peppers, smoked almonds Show and a write-up in Delicious Magazine. Mexico, India) and cumin yoghurt on flatbread. The result was a hugely successful first New material highlighting the role Head chef at The Blue Swimmer, Lauren year, which establishes a strong platform eggs can play in reducing blood Brown, told the judges the secret to the for the competition to grow over the pressure, targeted at GPs and dish is the combination of spices and coming years. Australian Eggs has dieticians using fresh, local ingredients. already been approached by a number While The Blue Swimmer took home of cafés and restaurants interested in the award, the real winner was the getting involved in the 2019 World Egg campaign itself. There was significant Day Eggsellence Awards. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
10 MARKETING Bubble and squeak fritters Pastry wreath with pesto eggs Christmas recipe development A key driver of egg consumption is the development and distribution of new recipes that hero the egg. W ith the continuous rise of cooking shows starring amateur chefs and the ever-growing trend of sharing home cooked meals on social media, the demand for new recipes has never been stronger. In response to this demand, Australian Eggs is again ramping up activity in the lead up to Christmas. Recipe development and food styling agency, Whisk Media, has been engaged to develop Christmas themed recipes and accompanying how-to videos. The 2018 Christmas campaign was built around three main themes: A twist on popular Christmas classics Easy made desserts Making use of Christmas leftovers Pavlova with lemon curd and kiwi fruit Vegetable tart There are 15 new recipes and seven They are: In addition to this, Australian how-to videos in total and they will be Eggs has engaged a number of social shared widely on social media in the Chicken, pork and egg centred terrine media ‘influencers’ – personalities with lead-up to Christmas. Cooking videos Pastry wreath with pesto eggs a large number of Instagram followers are some of the most addictive content who influence everyday consumers on the web because they are as close as Vegetable tart – to create and share their own egg anyone can get to eating with their eyes. Bubble and squeak fritters recipes. Using influencers to develop The seven new how-to videos Pavlova with lemon curd recipes that use eggs provides a cost- are simple, snappy and colourful, effective and independent avenue for Epic raspberry trifle the creation of original dishes. and follow the four themes of the 2018 campaign. Hash brown cups EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
MARKETING 11 TELEVISION OUT OF HOME 1 0 million Australians 8 .5 million Australians 18+ reached 18+ reached S een on average S een on average 4 times per person 10.7 times per person Screened over 2,600 times 1,547 Panels 6 2% of Australians 18+ 1 million+ digi plays 45% of Australians 18+ ONLINE VIDEO DIGITAL DISPLAY At Jefo, we understand the importance of food safety and 5 .9 million Australians 3 .3 million Australians 18+ reached know you are doing your best to eliminate potential harmful 18+ reached S een on average S een on average 3+ times per person contaminants such as per person 3+ times . 5.4 million impressions H ighest perf Millennials & Boomers 31% of Australians 18+ We have the 18% of Australiansto18+help you achieve this goal. Expanded campaign reaches more people The new advertising campaign Get Cracking Australia! hit the airwaves and streets in early September and has now reached millions of people. T he campaign positions eggs as the as simple ways to reinvent tried and audience of female grocery buyers At Jefo, we understand the importance of food safety and most versatile food people can eat and seeks to energise and inspire trusted favourites. The three target audiences – families, 25-54, the potential campaign reach on television grew from 4.4 million to know you are doing your best to eliminate potential harmful Aussies to enjoy eggs at their best – creating togetherness through cooking boomers and millennials – all present opportunities to increase consumption 17 million Australians. The figures on this page show At Jefo, we understand based the importance of food contaminants such as rituals, accessing vital nutrition worry- . and specific campaigns were built to channel know performance you are doing your on the best to eliminate poten free and branching out from the same, reach them in the places they are most media investment from 2 September repetitive meals. likely to see the ads. This means a mix of contaminants such as to 4 November. We have the to help you media channels for each segment, across There is ongoing investment in out-of- Market research shows egg eaters television, out-of-home (outdoor), digital Weonline, home channels, have the digital and social to help you achieve this goal. are seeking inspiration to grow their video, online and social media. media to support consumption right achieve this goal. repertoire of “go to” egg dishes, as well By expanding beyond the traditional through to the Christmas peak. VITAMINS MINERALS ENZYMES PROTECTED ACIDIFIERS & ESSENTIAL OILS At Jefo, we understand the importance of food safety and GRANULAR AMINO ACIDS know you are doing your best to eliminate potential harmful contaminants such as . VITAMINS MINERALS ENZYMES We have the to help you PROTECT ACIDIFIER achieve this goal. ESSENTIA GRANULA EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
12 ENGAGEMENT Kieren Moffat from the CSIRO. Egg Industry Forum 2018 The Australian Eggs 2018 Industry Forum in November brought together egg industry participants from across the country. H eld at the Rendezvous Hotel in Scarborough, Perth, the forum brought together 130 egg farmers and supply chain participants. The first session featured an Australian Eggs update from Rowan McMonnies and an exploration of some of the social science research being undertaken by the CSIRO Rachel Ankeny from the University of Adelaide. and University of Adelaide. Other highlights across the day included Cormac O’Shea’s run-down of the hen feed efficiency work being undertaken by the University of Nottingham and University of Sydney, Frances Jewell’s update on the extensive marketing campaigns underway, and John Dunn’s heartfelt farewell to the egg industry. But as always, the highlight was being able to socialise over food, drinks and ocean views with passionate and dedicated people from across the industry. The next egg industry mini-forum will be held 5 June 2019 at the Park Royal, Melbourne Airport. Michael Gutierrez and Ian Wilson. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
13 Frances Jewell, Marketing & Communications Manager at Australian Eggs. Cormac O’Shea, University of Nottingham. Philip Szepe, Kinross Farms. John Dunn, Egg Farmers of Australia. Jojo Jackson and panellists discussing the 2018 nutritional analysis of eggs. David May and John O'Hara. Nadine Goody, Sue May, Joanne Coward and Dion Andary and Bernard Egan. John Coward. Heidi Fidler, Lisa Postregna, Andrew Postregna Leigh Langfield, Sarah Wilson, Scott Wilson and Mike McNaught, Christoffer Ernst, Peter Bell, and Sophie Stamatakis. Brett Langfield. Brendan Bell. Nola Simpson, Cheralyn Simpson, Jessica Daniel Cantarella and Frank Pace. The Australian Eggs team. Spencer, Rachel Wilson. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
14 EGG FARMERS OF AUSTRALIA EFA UPDATE The importance of a national voice BY JOHN DUNN a minister will likely seek the position CEO OF EGG FARMERS OF AUSTRALIA (EFA) of an industry group before settling on a policy that impacts all the individual P roducing eggs in a country as vast businesses in it. But if that position is as Australia means that within splintered, with multiple voices calling the industry, farmers are running for different outcomes it will have no businesses of different sizes and power. The decision maker will give the descriptions and operating in states views of a divided group little weight and territories with different political and either make the best decision they John Dunn landscapes and regulatory regimes. can on their own or potentially, be lured towards bad policy by interest Announced a new program So what is it that binds us? It’s not groups opposed to the industry. designed to foster female just the end product but the need And there’s the rub. Whether to come leadership capability in the to have important industry issues together and have the benefit of collective egg industry in partnership considered by decision makers in power, or go it alone and hope single voices are loud enough to cut through the noise. with the Australian Rural the context of egg farming. The industry is worth $1.5 billion In my two years at EFA, I’m proud Leadership Foundation to the national economy each year and to say we took a national, collective, that’s because eggs are an integral part consultative approach that delivered The biggest challenge currently of the Australian diet. 17 million of real outcomes for the egg industry. facing our industry is the drought and them are consumed every single day so We met with state and federal agriculture the strain on egg farmers resulted in it’s undeniable that egg farmers play ministers, shadow agriculture ministers, the recent decision of the EFA Board an important role in Australian life. policy advisors and members of to change its operating structure. In Egg Farmers of Australia proudly parliament representing dozens of the short to medium term, this means advocates for the nation’s egg electorates around the country. advocacy for the organisation will farmers – acting as a national voice The egg industry has a great story be principally carried out by state- for our industry; standing up for to tell and I have worked tirelessly to based volunteer board members. farmers and seeking change or clarity ensure our elected representatives This move was taken because the on the issues that impact us. hear the perspective of the people in it. EFA Board wants to ease the load This unified and national approach of Over the last two years we have: of egg farmers by discontinuing the having a central body to advocate for the Opened our farms and voluntary levy system that funds industry as a whole is critically important. committed to transparency EFA’s operations. So while EFA will no It can be challenging to get consensus longer have dedicated resources, the at a national level sometimes but the Become the first livestock peak work will continue in a different way. overall benefit of a national voice far body to support mandatory animal Maintaining a national view outweighs the difficulty in getting there. welfare standards and guidelines and unified approach to ensure This is because of the way in which Undertaken a community the voice of egg farmers is heard is our nation’s policy makers make consultation program allowing critical. This drought, like all farming decisions. In a representative democracy members of the public to see egg challenges, will pass. And over that like Australia, individuals like you and farms in-person to promote greater hump, the future is bright for an me get to choose the people that carry understanding and demonstrate that industry that produces one of the out the business of governing on our we are listening to the community healthiest, cheapest, tastiest and most behalf. But once a government is formed, decisions are made for collectives rather Released our first Animal Welfare environmentally sustainable foods than each and every individual. Policy Statement, articulating how on the planet. I hope the industry can Just as a local member of parliament egg farmers will deliver on their maintain a unified voice on important consults community groups to test how animal welfare commitments industry issues and realise the an upcoming decision might be received, in the way they farm opportunities that are before it. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
Bede Burke, John Dunn and Angela Griffin Farewell John Dunn Egg Farmers of Australia was formalised in 2016 as the national representative body for the egg industry and John Dunn was tasked with leading the new organisation. J ohn previously worked as a federal political advisor and he brought a level of political acumen to Egg Farmers of Australia that is rare amongst Australia’s agricultural peak bodies. That expertise, combined with an understanding of Protect your reputation – and your business from agriculture developed during his time as a policy officer at Escherichia coli and Salmonella with the Poulvac modified NSW Farmers, gave the egg industry an effective national voice for the first time. live bacterial vaccines: Poulvac E coli and Poulvac ST. These vaccines from Zoetis offer a vaccination program Egg farmers warmed to John because he’s a salt of the earth bloke who shares their honest, no-nonsense values. for your flock that helps fight the threat of two major That likeability, combined with his scholarly mind and bacterial diseases. Your business depends on safety incredible work ethic made for two very productive years and quality. It’s your brand. It’s your reputation. with John at the helm. To say he threw himself into the role at EFA would be an The Poulvac portfolio from Zoetis helps protect both. understatement. The Australian Eggs team who worked on the same floor had running jokes about cyclone JD who never slept, To learn more about the Poulvac range was always on the phone to an important stakeholder and who visit us at Zoetis.com.au or call 1800 814 883 generally titled the work-life balance scales very heavily in the direction of work. Angela Griffin became an assistant and advisor to John in 2017. She brought organisation and order to EFA and quickly won the trust of egg farmers with her sharp mind and cool head. John and Angela built a great working relationship together, with EFA members, the EFA board and more broadly, the Australian Eggs team. ST and E coli It is with a heavy heart that we bid John and Angela farewell. Their commitment to the egg industry is greatly appreciated Zoetis Australia Pty Ltd. ABN 94 156 476 425. Level 6, 5 Rider Boulevard, Rhodes NSW 2138. © 2018 Zoetis Inc. All rights reserved. www.zoetis.com.au ZL0868 and we wish them all the best in their future endeavours.
16 RESEARCH Lighting management for Australian layers Dr Hewitt’s review recommends research be carried out into the production and welfare impacts of using LED and other lighting alternatives in poultry housing. Getting lighting systems right in hen housing facilities can help boost flock productivity by optimising bird growth, onset of laying, desired behaviour and number of eggs laid. A new review of lighting management source and spectral composition, and Spotlight on intensity has identified best-practice the interaction between these factors. The amount of light output, or techniques to improve egg intensity, in the hen housing facility is production and recommended areas Determining the photoperiod typically measured in lux. This refers needing further research. Photoperiod is the length of time to the brightness of a beam and it will the hen is exposed to light and Dr be higher if the light is focused on The Australian Eggs funded Hewitt says this is the most important a small area and weaker if there is a project was carried out by livestock part of the lighting system to get wide beam used across a bigger area. consultant Dr Leisha Hewitt and right for optimal egg laying results. But Dr Hewitt’s review revealed involved a scientific literature review Intermittent lighting programs this is not the ideal measure for as well as interviews with farmers that use multiple photoperiods within illuminance as perceived by poultry. and technical experts to provide 24-hours are becoming more popular She says this is because hens have context and practical insights into large eyes (relative to the size of the in Australia, for example, the use of optimum lighting conditions. brain) on the sides of their head and midnight feeding. Dr Hewitt says this Dr Hewitt found most egg farming an estimated visual range of light with can reduce energy costs and, more systems rely on artificial lighting and a wavelength of 350-780 nanometres. importantly, feed consumption without this influences bird biological responses This allows them to see in the UVA any drop in the rate of lay or egg size. that impact on egg production, part of ultraviolet radiation. including growth, hormone levels, But she recommends more research “Sensitivity to colour is also immune status and the reproductive is carried out into the effects of different between birds and humans system. This, in turn, influences the intermittent light use – in rearing and and hens perceive red light at levels age when a hen starts laying and the during production – on bird health and three times brighter than we do,” she number of eggs produced. Lighting welfare, production and behaviour, says. “This means lighting programs, can be manipulated to control these including mortalities and levels of and introduction of artificial light, factors, as well as undesirable flock feather pecking. Dr Hewitt’s review also can potentially affect a hen’s ability behaviours, such as feather pecking. recommends more work be done on the to use its visual system to the fullest Dr Hewitt says when choosing the potential production impacts of changing extent. It is possible this contributes best lighting system for a particular lighting patterns and systems between to development of deleterious hen housing facility, it is important rearing and the onset of laying, especially behaviours, such as feather pecking, to consider photoperiod, intensity, focusing on the period approaching lay. cannibalism and smothering.” EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
17 INTERACTIVE EFFECTS of LIGHTING on HEN PRODUCTION and WELFARE Light Light Intensity Source Artificial and Poultry perception natural Dawn/dusk Energy efficiency sequence Flicker Dimming perception Spectral Photoperiod composition Light period Poultry perception Distribution Wavelength Intermittent Colour Production Health Behaviour Growth Mortality Feeding Sexual maturity Eye health Resting Egg production Skeletal health Activity Egg weight Inspection Synchronous behaviour Egg quality Stress indicators Feather pecking Feed consumption Cannibalism Fear and smothering (SOURCE: Dr Leisha Hewitt) In practice, light intensity in light intensity, including specific investigations into the potential for housing must be sufficient for the instructions for producers and hens to discern flicker associated flock to be adequately inspected auditors when using light measuring with different light sources and any and monitored for health, feed and equipment and techniques. effects on production and welfare. water consumption and behaviour. Natural sunlight, including UV Light source Spectral composition radiation, also affects chicken behaviour A range of light sources are used to Spectral composition, typically and welfare and Dr Hewitt says more illuminate laying hen facilities, including measured in wavelengths, will research is needed into the implications incandescent, fluorescent and, more change depending on the type of of the intensity of this light source. recently, LED light. This has mainly been light source used in the hen house She recommends industry undertake driven by a need for systems with more facility. Dr Hewitt says her review more R&D into the aspects of natural longevity and better energy efficiency. found it was difficult to quantify light (including UVA) that are crucial The type of light source used the effects of spectral composition for adult hen behaviour and welfare, determines the wavelength that hens on poultry production and welfare including any perceived aversion are exposed to and might have a positive without the confounding effect of or preferences for natural light. impact on the bird, although results light intensity (as perceived by birds). “Work also needs to be done to are not clear. Dr Hewitt says hens may She says often producers don’t assess the impacts of dawn/dusk perceive some types of artificial light to consider the impact of the wavelength dimming, in particular in relation flicker, which could be detrimental to associated with their chosen lighting to length of the dawn/dusk period, health and welfare outcomes. She says system, but this may have a big and any associated smothering hen perceptions will tend to depend impact on bird behavioural issues. incidents in pullets,” she says. on the brightness of the light source Her review recommends more Dr Hewitt says, overall, the intensity and frequency of the current it emits. research into interpreting the effects requirements from artificial and natural Her review recommends R&D be of the lighting program on bird light sources will vary depending carried out into the production and behaviours and egg production. on the hen housing type and will be welfare impacts of using LED and Australian Eggs is considering all different in cage and non-cage systems. other novel lighting alternatives in of the recommendations stemming She says it would be highly valuable poultry housing and the strength from this review to identify priority for industry to undertake R&D into of bird preferences for certain light areas for future research, development methods of objectively measuring sources. She also calls for further and extension. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
18 RESEARCH The latest findings indicate the occurrence of FLS in a flock is related to the metabolic variation that determines the feed efficiency of individual hens. Inefficient feed converters at risk of fatty liver Hens that eat more than required for their metabolism will store the extra calories mostly as fat and are at high risk of succumbing to fatty liver syndrome. F atty Liver Syndrome (FLS) occurs in Tissue turnover rates intake by the bird as it tends to over-eat hens that are genetically predisposed due to its impaired nutrient use. to being inefficient feed converters Cellular homeostasis In the research conducted so far, hen and can lead to significant economic liver weights and incidence of FLS were Immune response losses for poultry producers and the higher in the inefficient feed converter wider industry. group of hens compared to the efficient Hens affected by FLS appear to suddenly succumb to illness. But it is feed converters, as illustrated in Figure 1. An Australian Eggs funded research This suggests that metabolic more likely the condition builds-up over project being conducted by the Poultry differences in liver function – related time and clinical signs only appear when Research Foundation at The University to feed efficiency – may also be an the bird's liver and other organs can no of Sydney and the University of important factor leading to incidence longer compensate. Nottingham is investigating the key of FLS in flocks. The condition is easy to recognise drivers of poor hen feed efficiency and The research team identified through a post-mortem examination, suboptimal egg quality and production. oxidative stress, which causes damage as there is clear evidence of excess The original project did not set out to to proteins, lipids and DNA and can abdominal and liver fat, and liver explore links between hen production haemorrhages. contribute to cell toxicity, as another traits and FLS but when trial results potential risk for development of FLS revealed higher prevalence of the Underlying causes and liver injury in poultry. This was condition in low feed efficient hens, the When a bird’s feed intake is too high expressed in the livers of inefficient feed project scope was widened. and excess energy is available for fat converters by higher lipid peroxidation The latest findings from the project synthesis by the liver for an extended value, or cell damage, which may become indicate the occurrence of FLS in a flock period, obesity and increased fat an important indicator of the condition is related to the metabolic variation infiltration of the liver occur. This can in future. that determines the feed efficiency alter liver function and lipid use. of individual hens. However, the The liver plays a central role in storing, Identifying predisposing factors researchers stress that bird metabolism synthesising and recycling nutrients The research team found hens that is only one driver of feed efficiency, absorbed by the hen. were inefficient feed converters ate which is also influenced by: It metabolises key nutrients, such as more, effectively putting their body Body composition carbohydrates and proteins, and ensures in a ‘positive energy balance’ where necessary short and longer-term supply they deposited the extra calories as Physical activity into the bloodstream. abdominal and liver fat. Eating/feeding behaviour When a chicken develops FLS These birds were heavier than this process is disrupted as liver cells efficient feed converters but produced Maintenance requirements gradually accumulate fat and cannot the same number of eggs. Variation in work as efficiently. This can potentially body weight between the heavy and light Nutrient digestibility hens was mostly attributed to differing lead to cell destruction over time and exacerbates the problem of excess feed amounts of abdominal fat. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
19 Figure 1 – A bdominal fat weight (%), liver weight (%) and fatty liver score (0-5) of high feed efficient and low feed efficient hens. 10 Low feed-efficient hens 8 Highly feed-efficient hens FREQUENCY 6 4 2 0 Abdominal Liver Fatty liver fat weight % weight % score A normal hen liver . A fatty liver with haemorrhage. Those with higher feed intake and fat This is part of their ongoing Researchers involved in the project: levels were more likely to develop FLS. investigations into the relationships Dr. Yeasmin Akter, But the underlying biological processes between production variables and The University of Sydney of feed efficiency leading to incidence of feed efficiency, including quality of A/Prof Peter Groves, FLS are complex and will be influenced the diet, age and health stages of The University of Sydney by external factors, including climate, the flock and poultry management Dr. Sonia Liu, feed properties, gut microbiota, and systems used. The University of Sydney individual genetic predisposition. With high feed prices currently A/Prof Cameron Clark, putting extreme pressure on egg The University of Sydney Where to from here? farming businesses, this work is Doreen Anene, Schlumberger PhD fellow, The research team is now evaluating a important as it has the potential University of Nottingham, UK range of dietary and animal husbandry to increase productivity while A/Prof Cormac O’Shea, strategies to reduce the incidence of FLS reducing input costs and lowering University of Nottingham, UK. in laying hens. mortalities. Offer your customers peace of mind with Ovotherm® PET eggpacks. Created from 100% recycled post-consumer materials and are 100% recyclable. The closed loop-cycle reduces the production of new materials, in turn reducing environmental impact. R-PET OVOTHERM EGG PACKS FLAKES ROLLS Available in Ovo, Jumbo, Traypack, Specialties and Quail Packs. Please contact us for further information and solutions to your packaging requirements. 47 Matheson Street, Virginia QLD Australia 4014 T +617 3265 2888 • F +617 3265 2777 • E sales@kuhncorp.com.au • www.kuhncorp.com.au Creating more than an impress ion EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
20 FARMER PROFILE Joe in his shed configured with enriched colony cages. Never do things by halves Joe Sacca is the owner of Forrestdale Farm Fresh Eggs, an egg farming business in the Southern suburbs of Perth. He runs the business with his wife, daughter and son-in- law, running 100,000 hens in aviary barns and enriched colony cages F orrestdale supplies eggs to IGA From the age of five to ten Joe worked for with ambition and life experience from Albany in the south to Port for his grandfather who ran sheep and learned through hardship. He left the Headland in the north and as far goats in Southern Italy. In 1951, his family farm to do ship loading in the east as Kalgoorlie. Although their eggs father set-off to Australia with nothing early days of iron ore production in are known all over the state, few people but the suitcase he carried and one year Western Australia and taught himself know that the man behind the brand later the family sent Joe to join him. His how to read and write. “I read three is one of the industry’s most colourful mother, two brothers and sister joined different newspapers every day for characters. Joe and his father two years after that. many years to become literate,” he says. “We settled near Brunswick Junction Reading the business pages day Joe arrived in Australia in 1952, and ran dairy cows and grew potatoes,” after day during the resources boom at the age of 10, after his family was he recalls. “I did two years of school here of the 1960s triggered an interest forced to leave a post-World War II Italy but stopped going and worked with my in public companies and Joe set his that was reeling. The second eldest of parents on the farm. I didn’t go to school sights on becoming a director. “When four, he was forced to go and live with at all in Italy either so I didn’t get much I first tried to become a company his grandfather after his two younger of an education.” director I was told I didn’t have the siblings were born. “My parents couldn’t Whatever Joe missed out on education or qualifications. So I started afford to keep me,” he laughs. education-wise, he more than made up studying the stock market to learn EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
21 more and six months later I got my first board position.” They say success breeds success and so it was for Joe as he proceeded to build a successful career as a director of several companies while also investing in the stock market. “I led a couple of mining companies and made a lot of money during that period but when the stock market crashed in the late 80s I lost a lot of it,” he says bluntly. “I needed a new start after that and my sister-in-law had a small egg farm at the time which got me thinking about eggs. I thought eggs looked safe cause they’re cheap to buy and are used a lot in food manufacturing which makes them pretty recession proof.” As Australia battled through the “recession we had to have” Joe started building up Forrestdale Farm Fresh Eggs. “I stayed working in the mining industry for those first few years so it was really my wife and kids who looked after the chickens,” he recalls. “Our first shed was built in 1992 and we had 8,000 layers. We built another shed two years later and a third in 1996. So in the space of four years we went from 8,000 to 30,000 hens.” When he first entered the industry, Joe was asked to attend an association meeting of egg producers in Western Three generations working together: grandson Joe (centre) and son-in-law Nigel (right). Australia. Never one to wait it out, he got himself on the committee after only two meetings and has been a regular figure in state and national industry associations When it comes to getting involved at an all- ever since. industry level, my attitude has always been “When it comes to getting involved at an all-industry level, my attitude has either do it fully or stay out of it completely. always been either do it fully or stay out of it completely. You don’t offer anything tinkering around the edges,” Joe says emphatically. law in 1999. Hens are housed indoors Record high feed costs, low prices Forrestdale now runs two aviary barn in cages but in a different environment and uncertainty around the sheds and the third is configured with to conventional cages. ‘Enriched’ development of new national what is understood to be Australia’s only because the cage includes features such standards is causing anxiety for enriched colony cage system. Joe says it as a perch, nest box and scratch pads. all egg farmers. was an expensive and somewhat risky ‘Colony’ because a lot more hens are kept It is cold comfort at the moment exercise but he believes it has future- in significantly larger cages. but Joe admits he has made it proofed his business from a possible “It was a huge expense just to fit out through tough times before and phase-out of conventional cage systems. one shed,” Joe says. “Around the same he will ride this period out as “I went to Europe to look at what was time we also built a new shed for rearing well. He has built a successful and happening because the EU moved to so we can train the chicks to jump before sustainable business and with enriched cages a number of years ago. they go into the aviary. It was another his wife, daughter, son-in-law I spent some time with Valli, an Italian big investment but you have to teach the and grandson working alongside company that designs poultry sheds, birds how to go up top to lay rather than him, the pieces are in place to and I liked what I saw.” on the floor of the shed.” ensure a smooth generational Enriched colony cages were developed Like many in the egg industry at the transition. Just don’t expect that to meet an EU directive that came into moment, Forrestdale is doing it tough. to be anytime soon. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
22 RESEARCH Probiotics show promise in improving Salmonella immunity Researchers at the University of Sydney are seeking to crack the code of how Salmonella immunity develops in young layers. I t is hoped their project, funded Assoc Prof Groves says natural In a floor pen system, they by Australian Eggs, will underpin Salmonella infection at an early age can challenged 1-day-old Hyline Brown more effective vaccination and provoke cell-mediated immunity to the layers with Salmonella and then supplementation regimes to help disease, but this protection is typically provided a weekly oral probiotic. minimise the incidence and prevalence lost when birds start to lay eggs. The birds were injected with the of this disease in laying flocks. He says another issue with vaccine Vaxsafe® ST at 10-weeks- early natural Salmonella infection old and given a second treatment Led by poultry health senior is that it does not necessarily lead in drinking water at 16-weeks-old. lecturer, Associate Professor Peter to production of serum antibody A sub-set of birds were further Groves, the research follows the team’s by the bird. This is important at challenged with Salmonella earlier findings that administering the sexual maturity stage to boost disease at 17 or 18-weeks-old. two doses of live Salmonella vaccine to immunity when the cell-mediated birds in the lead-up to laying is one of immunity process starts to wane. Key findings from the the most effective treatment regimes To address this, the University project to date include: tested to date. This is done by injection of Sydney team found an injection when birds are 11-weeks-old and via of the live Vaxsafe® ST vaccine at Birds infected at 1-day-old drinking water at 16 to 18-weeks-old. sexual maturity is beneficial. had detectable Salmonella The researchers are now investigating They are now finding that adding disease for 8-12 weeks the effectiveness of using vaccinations a probiotic supplement every week with the addition of a probiotic when to drinking water has potential to These birds did not develop Salmonella strikes very early – appearing further improve bird immunity detectable antibody to Salmonella in a flock at the start of rearing. and Salmonella disease control. by week 10 (prior to vaccination) EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
23 After the first injected vaccination at Figure 1 – Cloacal swab log10 Salmonella count 10 weeks, serum antibody levels rose Addition of the probiotic increased 1.6 serum antibody levels further – to very high rates in this vaccinated group First vaccination 1.1 Log10 count Levels of antibodies then dropped 0.6 at 16-weeks-old before the second (oral) vaccination was given 0.1 Detection of Salmonella in birds 1 2 3 4 8 12 16 18 vaccinated twice ceased between -0.4 Age (weeks) 13 and 18 weeks post-treatment. Assoc Prof Groves says it was interesting to note that the antibody Unchallenged control Challenged control Vaccinated levels of all groups became positive at 18 weeks, even in unvaccinated Vaccine + probiotic Probiotic and unchallenged groups, which is right on the point of lay. “This fits with the known suppression of cell-mediated immunity around sexual maturity that allows bacteria, including with Salmonella, at the start of rearing, and then the oral Vaxsafe® ST Salmonella, to become more active and can be managed with carefully planned vaccination closer to sexual maturity, stimulate antibody production,” he says. vaccination and probiotic regimes. at about 18-weeks-old, to promote Assoc Prof Groves says the project He says it appears to be particularly higher antibody responses and is showing that birds challenged early beneficial to use a weekly probiotic disease protection. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
24 EXTENSION Scholar shines light on European production systems BY JESSICA SPENCER, These new flock management strategies percent for hens at 38 weeks old, on LIVESTOCK TECHNICAL have been integrated into their the back of rates of 96-97 percent MANAGER AT DAYS EGGS operations to maintain production for the preceding nine weeks. M at levels previously achieved with Other producers were consistently y recent study trip to Europe conventional caged systems. achieving rates of 96 percent provided some key insights for hens at 40-41 weeks old. on flock management tactics Economic impacts that Australia’s egg industry could My scholarship project involved Management measures adopt for non-cage systems. meetings and surveys with poultry Stocking densities used in the operators and I found the costs bulk of operations I saw were about Europe has some of the most associated with setting up non-cage nine birds per square metre, or less, automated free range egg production systems varied between countries, to help reduce stress and minimise operations in the world and I used but averaged A$63.70 per bird for a potential behavioural issues my Australian Eggs International 40,000 head free range operation. associated with over-crowding. Leadership Scholarship to visit a range This did not account for land Free range and barn housing of farms in the Netherlands, United area, which was worth around systems also tended to be split into Kingdom and Germany that have A$25,000-$26,000 per acre on colonies with a maximum of about transitioned to these systems from average in each country. 6,000 birds per section, dropping to conventional cage egg farming. Poultry stocking densities in about 3,000 in typical organic sheds. The focus was to assess the economic the Netherlands, UK and Germany Most producers I visited in the and animal health impacts on their are set at a maximum 2500 birds/ Netherlands, Germany and UK had businesses. I also investigated winter ha, which means a 40,000 bird daily routines involving two full and summer stocking densities being operation needs 16ha of land at a cost shed checks, one in the morning used in internal and external free range of about $1 million. This is before and another in the afternoon. systems and the perceived welfare infrastructure costs are considered. These were to monitor feed, water, benefits of having lower bird densities. Most farms visited were achieving lights, ventilation, misplaced eggs, European producers with non- high production levels, with average mortalities and mechanical issues. cage systems, and those phasing-out flock laying rates of 95-99 percent During the rest of the day, the birds enriched cages, are using innovative for birds at 50 weeks old. were left alone to reduce animal stress rotation, vegetation, shading, housing, One producer I met had a flock and improve production by minimising ventilation and biosecurity tactics. with an average laying rate of 97.6 the time spent by people in the shed. These new flock management strategies have been integrated into their operations to maintain production at levels previously achieved with conventional caged systems. EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
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