FORD ENDEAVOUR - TOYOTA FORTUNER
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FORD ENDEAVOUR TOYOTA FORTUNER
THE ALL NEW ENDEAVOUR SHOULD
BE YOUR FIRST CHOICE FOR SUV
Here is what Endeavour Offers and Fortuner Doesn’t
TERRAIN MANAGEMENT SYSTEM: No matter what surface you are
driving on. Be it Sand, Snow/Mud or Rock makes you conquer any
TAKE ON ANY terrain. Just choose the right mode and Ford Endeavour’s intelligent &
TERRAIN smart system will make you the king of Roads or No-Roads. Coupled
with Rear Differential Lock , and Water Wading Capacity of 800mm
traits of True SUV.
SEMI AUTO PARALLEL PARK ASSIST: Who says parking big SUVs is
trouble, meet Endeavour’s Park Assist technology; Parking just at the
press of a button. Once you have pressed the Active Park Assist Button, FORGET PARKING
car’s sensors will begin scanning for space that will fit your car. Once PROBLEMS
the sensors find the perfect space, a message will pop up on the
display. Simply take your hands of and watchit park perfectly.
ACTIVE NOISE CANCELLATION: Inspired by popular noise-
cancelling headphones, the All-New Endeavour’s Active Noise
SILENCE IS TRULY Cancellation uses three highly sensitive microphones to detect
GOLDEN IN HERE and measure engine noise, then cancels it using opposing sound
waves. Have clear conversations inside the cabin unaffected by
outside noise.
ELECTRIC PANORAMIC SUNROOF: The All-New Endeavour’s Electric
Panoramic Sunroof takes up almost 50% of the roof space so you can APPRICIATE
experience the outdoors, at the touch of a button. NATURE FROM
Let the Sun & Stars shine on you from all directions !
INSIDE
ENDEAVOUR (3.2L 4X4 AT) FORTUNER (2.8L 4X4 AT)
POWER PACKED POWER: 200 PS POWER: 177 PS
TORQUE: 470 NM TORQUE: 450 NM
PERFORMACE
Endeavour is clearly the more powerful SUV
of the two ! !
SYNC® 3* with EMERGENCY ASSISTANCE
Call family and friends just by saying their name. Ask it to
read out incoming texts. Play music the way you like. All
the while, your hands stay safely on the wheel and your STAY CONNECTED TO
eyes on the road. Plus, its touchscreen and two USB ports YOUR WORLD
make it easy to view and use multiple devices. SYNC®’s
Emergency Assistance will automatically call emergency
services andsendyour location using your paired phone.
As per awards given by leading Indian Auto Magazines and Television Networks in the Year 2016 - 17
*Water Wading tested in 550 mm of water with maintaining a speed of not more than 7 Km/hr
THE ALL NEW ENDEAVOUR SHOULD
BE YOUR FIRST CHOICE FOR SUV
Here is what Endeavour Offers and Fortuner Doesn’t
TIRE PRESSURE MONITORING SYSTEM (TPMS):
FORGET FLAT Warns the driver when one or more tire’s are significantly under-inflated.
System illuminates a low tire pressure warning light on the display console
TIRE TROUBLES when activated.
Helps to avoid the late detection of a low-inflated, flat or punctured tire
ENDEAVOUR FORTUNER
Length: 4892 mm Length: 4795 mm
Width: 1860 mm Width: 1855 mm
Wheelbase: 2850 mm Wheelbase:2745 mm ROAD PRESENCE
Ground Clearance: 225 mm Ground Clearance: 220 mm
DIMENSIONS THAT DOMINATES THE ROAD
With Endeavour by your side you can conquer mountains while
sitting in the Lap of Luxury be it Rain Sensing Wipers;
COMFORT Electrochromic (Auto Dimming) Mirror; HID Headlamps with
AND Auto Levelling or Power Folding 3 rd Row Seat.
Endeavour not just offers you with Leather Seats but offers
CONVENIENCE Leather Stitched Dashboard as well
DUAL ZONE AC: Gone are the days when all the occupants had
to agree to a specific temperature. Endeavour treats it’s
occupants with Dual Zone AC, now occupants can have their TRAVEL FIRST
own comfortable temp. Now that’s First Class Travel.
INFOTAINMENT: Not just 2 , 4 or 6 speaker infotainment CLASS
system; Endeavour cocoons its occupants with 10 Speaker
Surround Sound Infotainment System
Ford MyKey®: Technology helps parents encourage youngsters to drive
responsibly. Program your key to a restricted driving mode setting that
SAFETY promotes good habits, such as increasing seat belt use, limiting vehicle
top speeds anddecreasing audiovolume
As per awards given by leading Indian Auto Magazines and Television Networks in the Year 2016 - 17
*Water Wading tested in 550 mm of water with maintaining a speed of not more than 7 Km/hr
Engineering Explained
Intelligent Four-Wheel Drive
Traditional four-wheel drive systems rely on driver input to perform at optimum
levels and are often equipped with simple four-high or four-low settings. The
new Ford Endeavour’s intelligent four-wheel drive (4WD) system has the
capability to monitor, reassess and adjust driving conditions 20 times faster than Intelligent Four
the blink of an eye, the Intelligent 4WD System provides dynamic handling and
traction. Wheel Drive
This innovative system continuously monitors wheel speed, throttle position and System
steering wheel angle to determine the vehicle’s handling and the driver’s
intentions. After these elements are established, the system automatically
adjusts torque split between front and rear axles to prevent loss of traction no
matter what terrain you are traversing.
Terrain Management System
The capabilities of Ford Endeavour’s Intelligent 4WD System are enhanced even
further by an innovative Terrain Management System. At the turn of a dial, you
can optimize your performance with four distinct driving modes established for
different driving situations and terrain conditions.
Normal Mode: This setting will transfer the majority of torque to the front
Terrain wheels for a smoother ride and will only distribute torque to the rear wheels
Management when it is needed.
Snow/Mud Mode: In this setting upshifts happen early and downshifts later to
System keep RPMs low, contributing to more predictable control on slippery surfaces.
Sand Mode: It gives drivers aggressive torque transfer and allows wheels to slip
more to better maintain momentum, helping drivers avoid getting bogged down
in sand
Rock Mode: The setting holds first gear for low-speed control, and fights off
wheel slip to keep traction where the wheels need it most.
Active Noise Cancellation
The Active Noise Control system monitors noise and uses sound waves to block it
out. It is inspired by noise cancelling headphones that minimize background
noise. The system works best for low frequencies, like droning engines noises
and the sound of the road, so you don’t have to worry about not being able to
hear someone shouting for you outside the car – or being oblivious to the sound Active Noise
of emergency sirens rushing towards you.
The system uses three microphones placed around the cabin to monitor
Cancellation
background noise. In addition, the behavior of both the driver and the vehicle is
monitored. These factors are used to inform the opposing sound waves that are
created to counteract the background noise. The system doesn’t affect music or
conversation volume levels.
Electronic Power Assisted Steering with Pull drift Compensation (EPAS): EPAS is
designed to be responsive and effortlessly keeping you on track so you have a
strong sense of control on the road.
How it works
• EPAS offers more assistance so steering is light and responsive when you’re
Smart driving in the city and parking; offers less assistance so steering is firmer and
easier to control when driving at higher speeds on freeways.
Steering • Steering adjustments are seamless so drivers experience only an effortless
drive that stays on track.
Pull drift Compensation: Technology continuously adjusts to conditions that
causes your EcoSport to pull to the left or right, such as uneven road conditions
and cross winds.
Engineering Explained
Anti-Lock Braking System (ABS): ABS is a system that detects when a wheel
locks and momentarily releases the brakes to unlock the wheel and maintain the
rotationof thewheel.
Electronic Brakeforce Distribution (EBD): EBD is an automobile brake
technology that automatically varies the amount of force applied to each of a
vehicle's wheels, based on road conditions, speed, loading.
Emergency Brake Assist EBA): EBA system that interprets a driver’s braking
behavior and automatically initiates full braking faster than a driver ever could in
case of emergency.
Electronic Stability Control (ESC): Constantly monitors the vehicle’s actual
direction versus the driver’s intended direction. The system will brake individual
wheels and/or reduce engine power to bring the vehicle back to its intended
path.
Safer than the Traction Control System (TCS): TCS is an electronic aid to prevent wheel spin
Safest and regain grip (traction), either by reducing/limiting the engine’s power
delivery, or by applying the brakes on the wheel that’s slipping.
Hill Launch Assist (HLA): Holds the vehicle on a slope without rolling away for
approximately 2-3 seconds. This allows time for the driver to transition their foot
from the brake to the accelerator pedal. Enables the driver to safely pull away
from a car park ramp, traffic lights or when reversing uphill into a parking space.
Also, functions in reverse gear.
Hill descent control (HDC): HDC operates in conjunction with stability control
(ESC) to provide greater control when off-road, particularly when descending
steep slopes. System uses engine braking controls the speed of the descent, if
engine braking alone is insufficient to control the vehicle's speed, HDC will slow
the vehicle using the braking system. HDC only works in drive (D), reverse (R) or
sport (S) mode in automatic transmission vehicles. HDC will be active at speeds
less than 35 km/h and deactivated above 40 km/h but will not.
MyKey allows you to program keys with restricted driving modes to promote
good driving habits. All but one of the keys can be activated with these restricted
modes. Any keys that remain unprogrammed are referred to as administrator
keys or admin keys. They can be used to:
• Create a MyKey
• Program configurable MyKey settings
• Clear all MyKey features
Below mentioned features can be adjusted and customized to suit the Ford
level of driver: MyKey
• Muted audio when seatbelts are unbuckled
• Vehicle speed limited
• Speed minder
• Volume limiter on audio system
• Early Low Fuel warnings
• Prevention of turning off some driver assist systems such as Traction Control,
Park Aids, Emergency Assistance, Do Not Disturb etc.
A tire pressure monitoring system or TPMS is an electronic system for monitoring
Tire Pressure the air pressure in a vehicle tire and automatically transmitting a warning to the
driver in the event of an under or over inflated tire.
Monitoring System transmit real time tire pressure information to the driver of the vehicle
System either via dashboard display. Tire Pressure Monitoring helps drivers to properly
maintain their vehicle tires life, improves vehicle safety and aid fuel efficiency.
Engineering Explained
ENDEAVOUR 4X4 TECHNOLOGY FORTUNER 4X4 TECHNOLOGY
• Endeavour four-wheel drive is always active. • Fortuner’s Sigma4 is a selectable 4WD
It is an intelligent system that continuously system instead of the permanent 4WD unit,
monitors vehicle conditions and which means under normal driving condition
automatically adjusts the power distribution the vehicle behaves as a 2 wheel drive, driver
between the front and rear wheels. has to manually select the 4 wheel drive
option.
• Endeavour's intelligent Terrain Management • Fortuner’s 4WD system has only two modes
System; it’s an Torque-On-Demand system 4H or 4L. The system cannot customize
which shifts torque between the front and power & torque delivery based upon the
rear wheels with the most grip to provide terrain.
maximum traction and will even send all the
torque to a single wheel if it detects the
other three wheels have no traction. TMS
with its 4 modes can customizes power &
torque delivery based upon the terrain.
The electronic locking differential is a device housed in the rear axle that allows
both rear wheels to turn at the same speed. The electronic locking differential
can provide additional traction should your vehicle become stuck. You can
activate the differential electronically and shift it on the fly within the differential
operating speed range. The differential is for use in mud, rocks, sand, or any off-
road condition where you need maximum traction.
Rear Electronic The following conditions will affect the electronic locking differential:
Differential Lock • The electronic locking differential does not engage if your vehicle speed is too
high (above 35 km/h in Normal mode).
• The electronic locking differential automatically disengages when your vehicle
speed is too high and automatically re-engages when your vehicle speed is low
enough.
• The electronic locking differential may not engage if you are cornering or if one
rear wheel is spinning very fast.
With Low Range gearing, the axle spins at a much lower rpm as compared to
engine rpm, but with a huge amount of torque. The vehicle therefore moves
substantially slower, but with much more power. When driving off-road this is
beneficial for a number of reasons. For example, when driving up a steep hill or
extreme off-roading a vehicle equipped with high range, or "normal" gears,
would lack the power to make it through. However, a vehicle equipped with low
range gears would simply drive on because of the added torque. 4X4 Low Range
Off-road Display:
Endeavour’s 3.2L instrument panel displays important off-road display which
help to provide an optimized off-roading experience. Important information like
Pitch ; Roll ; Steering Angle & Power-Torque Split.
Pitch: Extreme left image displaying side profile of vehicle shows the incline /
decline angles of slope been negotiated.
Roll: Extreme right image displaying front of the vehicle shows the ramp over
angle.
ALL- NEW ENDEAVOUR V TOYOTA FORTUNER
2.2L Trend (4x2) AT S 2.8L (4X2) AT
POWER
TECHNOLOGY
SAFETY
PRESENCE & OFF-ROAD CAPABILITY
Endeavour’s Feature Price Benefit over Fortuner
Endeavour Fortuner Price benefit Feature benefit Net benefit Remarks
2.2L 4X2 AT
2.8L 4X2 AT
Trend
₹ 2,564,700 ₹ 3,012,000 ₹ 447,300 ₹ 46,900 ₹ 494,200
Ex-Showroom Prices as on 1st Jan’18
Status symbol Endeavour has solid road presence, good
performance & it is true value for moneyALL- NEW ENDEAVOUR V TOYOTA FORTUNER
2.2L Trend (4x2) AT S 2.8L (4X2) MT
POWER
TECHNOLOGY
SAFETY
PRESENCE & OFF-ROAD CAPABILITY
Endeavour’s Feature Price Benefit over Fortuner
Endeavour Fortuner Price benefit Feature benefit Net benefit Remarks
2.8L 4X2 MT
2.2L 4X2 AT
Trend
₹ 2,564,700 ₹ 2,780,000 ₹ 215,300 ₹ 146,900 ₹ 362,200
Ex-Showroom Prices as on 1st Jan’18
Status symbol Endeavour has solid road presence, good
performance & it is true value for moneyALL- NEW ENDEAVOUR V TOYOTA FORTUNER
2.2L Titanium (4x2) AT S 2.8L (4X2) AT
POWER
TECHNOLOGY
SAFETY
PRESENCE & OFF-ROAD CAPABILITY
Endeavour’s Feature Price Benefit over Fortuner
Endeavour Fortuner Price benefit Feature benefit Net benefit Remarks
2.8L 4X2 AT
2.2L 4X2 AT
Titanium
₹ 2,957,200 ₹ 3,012,000 ₹ 54,800 ₹ 194,400 ₹ 249,200
Ex-Showroom Prices as on 1st Jan’18
Status symbol Endeavour has solid road presence, good performance & it is
true value for moneyALL- NEW ENDEAVOUR V TOYOTA FORTUNER
2.2L Titanium (4x2) AT S 2.8L (4X2) MT
POWER
TECHNOLOGY
SAFETY
PRESENCE & OFF-ROAD CAPABILITY
Endeavour’s Feature Price Benefit over Fortuner
Endeavour Fortuner Price benefit Feature benefit Net benefit Remarks
2.8L 4X2 MT
2.2L 4X2 AT
Titanium
₹ 2,957,200 ₹ 2,780,000 - ₹ 177,200 ₹ 294,400 ₹ 117,200
Ex-Showroom Prices as on 1st Jan’18
Status symbol Endeavour has solid road presence, good performance & it is
true value for moneyALL- NEW ENDEAVOUR V TOYOTA FORTUNER
Titanium (4x4 AT) S 4X4 AT
3.2l TDCi POWER 2.8l Diesel
TECHNOLOGY
SAFETY
PRESENCE & OFF-ROAD CAPABILITY
Endeavour’s Feature Price Benefit over Fortuner
Endeavour Fortuner Price benefit Feature benefit Net benefit Remarks
3.2L Titanium 4X4 AT 2.8L 4X2 MT
₹ 3,239,000 ₹ 3,199,000 - ₹ 40,000 ₹ 300,000 ₹ 260,000Endeavour’s Feature Price Benefit over Fortuner
3.2L TITANIUM
ENDEAVOUR 2.2L TREND (4X2) AT 2.2L TITANIUM (4X2) AT
(4X4) AT
FORTUNER 2.8L (4X2) MT 2.8L (4X2) AT 2.8L (4X2) MT 2.8L (4X2) AT 2.8L (4X4) AT
Power advantage
16100
(200PS vs 177PS)
Terrain Management
40000
System
Semi auto parallel
40000
park assist
Power fold 3rd row
9500
seats
Electric panoramic
- - 90000 90000 90000
sunroof
8" TFT touchscreen vs.
7" LCD touch screen + 25000 25000 25000 25000 25000
SYNC 3 + EA
HID Headlamp
- - 40000 40000 40000
+Chrome ORVM
Rain sensing wipers 5000 5000 5000 5000 5000
Global open & close
(front & rear - - 5000 5000 5000
windows)
Tyre pressure
- - 5000 5000 5000
monitoring system
Front parking sensors - - 5000 5000 5000
Electrochromic mirror - - 2500 2500 2500
Adjustable speed
1000 1000 1000 1000 1000
limiter
Power outlet + USB 1900 1900 1900 1900 1900
Speakers 4000 4000 4000 4000 4000
Ford MyKey 5000 5000 5000 5000 5000
Volumetric burglar
5000 5000 5000 5000 5000
alarm
Automatic Transmission 100000 - 100000 -
Net Feature Price
146900 46900 294400 194400 300000
BenefitEndeavour - Cost of Ownership
Scheduled Maintenance Cost upto 100,000 KM (Including Parts & Labour)
Model 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K
2.2L (D) 3124 6737 7189 8122 5978 7948 5978 8122 7189 6737
3.2L (D) 3480 7092 7544 8477 6333 8303 6333 8477 7544 7092
Scheduled Service Cost 100,000 KM
Total Cost Rs. 67,121
2.2L (D)
Per KM Cost Rs. 0.67
Total Cost Rs. 70,675
3.2L (D)
Per KM Cost Rs. 0.71
Endeavour v/s Key Competitor
Category Endeavour Key Competitor Remarks
Scheduled Endeavour’s Scheduled
Maintenance (Parts & 67,121 75,068 Maintenance cost for 100,000km is
Labour – 100,000 Kms) 10% less than its key competitor
Maintenance Parts Replacement frequency within 100,000 Kms
Part Name Endeavour Key Competitor
Engine oil every 10K every 10K
Oil filter every 10K every 10K
Air Filter every 40K every 30K
Fuel Filter every 30K No replacement
Brake oil every 2 yrs./unlimited mileage every 40K
Pollen Filter (AC) No replacement every 30K
Rear Differential oil No replacement every 40K
Endeavour has been specially engineered to last long and have low
service intervals. It’s Build ToughYou can also read
