FOCUS MARKET Photo NFT Marketplace - Dec 2021
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FOCUS MARKET Photo NFT Marketplace Dec 2021
Monetize your Photos
Create NFTs from your photographic assets and sell them.
Focus Market allows anyone to mint and sell their photos on our platform as NFTs (Non-Fungible Tokens).
FOCUS MARKET VISION:
Focus Market is a community focused NFT platform that will power its own economy.
With our FOCUS token, we are building a full economic ecosystem that will empower,
incentivise and enrich all stakeholders in this project.
FOR CREATORS (Photographers)
The Problem The Solution
• Their photos are not safe as other people can use them Yes, they are safe: Focus Market will mint these photos into
without their permission through the copy and paste NFTs and only the buyer will have access to the full resolution
function. digital file.
• No sense of scarcity for ‘special edition’ photos, as Yes, with Focus Market creators can make one-off NFTs that
photos can easily be reproduced (copy and paste). are permanently recorded on the Public Blockchain as proof
of authenticity. So, all illegal digital copies are worthless.
• Since millions of photos are produced every single
minute, it can become difficult to prove ownership of See above
your own photos.
Focus Market has a lofty aim to democratise the photography
• The current Photography market is controlled by a few industry and free the creators from these large stock photo
large firms who profiteer at the expense of the
companies such as Getty Images. With Focus Market - it is
photographers.
Peer to Peer without any middleman.
For COLLECTORS (BUYERS)
The Problem The Solution
Focus Market is aiming to become the go-to place for buying
• No unified place to buy photographic assets. digital photographic assets (we want to become the Ebay of
photographic assets).
• Not the same level of exclusivity as artworks as Since each photo is minted into an NFT and hence there is
photos can easily be perfectly reproduced, hence proof of authenticity - special edition prints including one of
one editions will maintain scarcity.
eliminating scarcity.
As mentioned, because Focus Market can create scarcity via
• Lack of price appreciation of photographic assets NFT/blockchain technology - prices can increase making
digital photographic assets a worthwhile buy and hold
because of above reason.
investment for the first time.
Global Market Size
FOCUS MARKET https://focus.market
The photographic assets market is expected to be worth $48 billion in 2021. However, this is assuming that
98% of all photos remain unsold. The true size of the market is many times this amount if the power of NFT
marketplaces is to be realised.
https://www.bccresearch.com/market-research/information-technology/digital-photography-markets-report.html
NFT Growth Rate
FOCUS MARKET https://focus.market
NFT Sales Shoot Towards $2 Billion in
August 2021
SOURCE:
https://bitcoinke.io/2021/08/nfts-in-august-2021/
Digital artist Mike Winkelmann, aka
Beeple recently sold a single NFT for
$69 Million
The Product: NFT Marketplace Platform
FOCUS MARKET https://focus.market
Focus Market is a NFT marketplace platform which will be
running on the Ethereum Blockchain.
Buyers and sellers of photographic assets can transact using this
marketplace paying with cryptocurrencies.
The marketplace is currently under development and
• No fiat money is used (possibility to add this feature later) undergoing testing. The public launch is expected to
• No payment verification needed happen in Q1 2022.
• No bank details needed
• No credit card fees
• No PayPal fees
To use the Focus Market platform all you need is a Cryptowallet
such as Metamask and some cryptocurrency (ETH).
How we Make Money
Business Model:
So, if in a given month we have sales of $20 million, then 4%
We take 4% transaction fee for each sale.
($800,000) of that will be our revenue, from that revenue, 50%
50% from our transaction revenue is paid to
($400,000) will be redistributed to FOCUS token stakers.
FOCUS token stakers
Why do we pay our FOCUS token holders 50% of the revenues?
The business model is very much The aim is to increase the value of the
based on our community - the main FOCUS token by increasing demand
members of the community being (based on platform revenues) and
the buyers and sellers on the reducing supply (staking the token to
platform. We will have airdrops of FOCUS earn a share of platform revenue).
tokens for the buyers and sellers
We want to incentivise them to stake based on their monthly trading Based on the tokenomics of the project -
the token (i.e. take it out of supply). activity- thereby incentivising them we expect the value of the FOCUS token
This means that they are invested to trade using our platform. to increase to $3-$5 over the next 12-18
into the platform and their incentives months (giving a realistic market cap of
are aligned with ours. $300-$500 million).
What are FOCUS Tokens?
FOCUS MARKET https://focus.market
However, we will use
staking and LP tokens to
Like the majority of incentivise the FOCUS
Crypto/Blockchain token holders to stake
Same for sellers. projects, their tokens to receive the
This will incentivise them we will aim to list the share of platform
to transact more, at higher FOCUS tokens on a crypto revenues. This will
We will incentivise the exchange in the near encourage them to hold
prices hence increasing
buyers to buy more future, hence creating and stake rather than sell.
revenue for the platform
The platform is built with a through a leaderboard and EARNING a passive liquidity and flexibility for
community focus. which will grant biggest holders to cash out.
income on the side (via
We want all stakeholders buyers free FOCUS tokens. FOCUS tokens).
of this platform, buyers,
sellers, volunteers, etc. to
benefit from the success of
the platform.
The Focus Market Community
Who is the community?
• Focus Market is a community focused NFT platform
• Our Community is our stakeholders, including the users of the platform (creators and collectors) and
those who support our cause
• The community will receive airdrops of FOCUS tokens based on their contributions to the project
• The top sellers and buyers (creators and collectors) will receive airdrops of FOCUS tokens every month.
This will incentivise them to use our platform more
• The community can use these FOCUS tokens to stake and earn a share of platform revenues
• This will internalise the community and align its interests with that of the Focus Market teamThe Sell Side and Buy Side
How will we get it to work?
• It is not surprising that almost everyone has the capability to take photos via smart
phones. The question arises on how do we get a good level of professional
photographers?
On the buy side, we are in the
process contacting all major Our belief is that we
We have a well celeb/sports outlets. These want to build long
connected team that include Hollywood and term relationships with
Bollywood stars with millions
has links with some big of followers on social media.
the previously
names in photography. We are also going to go for mentioned people and
We will be onboarding sports stars/ galleries/ brands become the de facto
these over time. and all those people who are place for photography
ready to move into the NFT
space
NFT tradingCompetitors
FOCUS MARKET https://focus.market
These are some of our
competitors, however none of
these are specific to
photographic assetsFOCUS MARKET https://focus.market
CORE STRENGTHS
• One of the first NFT marketplaces for photographers
• Influencer photographers on board as ambassadors and promotional
assets
https://Blockczech.io
(Focus Market key development
• Strong core team with a high level of experience in related fields partner)
• Aiming to reduce the environmental impact of NFTs by supporting
sustainability projectsFOCUS MARKET PLATFORM
The platform will be the centrepiece of the whole project. We will be looking to onboard celebrities, sports stars, brands and
Therefore, we have put a lot of effort to make it stand out from the other high-profile individuals.
competition.
Moreover, we will be working with physical galleries across the
Our platform will have a clean design and strong and intuitive UI and world to get their collections minted into NFTs on our platform.
UX. Moreover, it will have all the main features of a NFT trading
platform, including minting, selling for a fixed price and auctions. So far, the indications are looking promising.
We will put a lot of effort to stay ahead of the competition by So, it is very important to have the platform that stands out from
aiming to make our platform the most secure and well designed the competition in order for us to achieve these aims.
with innovative features.
Indeed, we believe that after launch the platform will get better and
better as we will play close attention to our competitors and also
continue to get feedback from our users (KAIZEN approach).Focus Market Platform Preview
These are some screenshots from the final design that will grace the platform.
We are one of the few NFT platforms that have an original intuitive design ethic that appeals to the photographic industry.
In consultation with our UI expert, we went through market research and beta tester feedback to arrive at this design.
It will have a light and dark theme.FOCUS MARKET ROADMAP
Key Plans
Partnerships Further
with key Strategic
Onboarding Photo Partnerships
FOCUS Token Galleries with
Celebrities
Staking and Public Around the Metaverse
Private Beta Public Beta and Sports
Rewards sale/IDO World Platforms
Testing Launch Stars
Q3/Q4 2021 Q1 2022 Q1 2022 Q1/Q2 2022 Q1 2022 Q2 2022 Q2-Q4 2022Financial Predictions Financial Business Model Revenues: 4% of transaction value Some of the Focus tokens will be sold publicly on decentralised (or centralised) exchanges. Presale Focus tokens will have a vesting period of at least 12 months after IDO. We expect platform revenues to increase exponentially over the first few years. Expected annual transaction values for the platform: • End 2022: £100 million • Platform revenue: £4 million • End 2023: £300-£500 million • Platform revenue: £12-£20 million • End 2023: £800m-£800m-£1 billion • Platform revenue: £40-£50 million NB: Platform revenue estimated before Focus token stake rewards Estimations based on getting exclusive deals/contracts with Bollywood stars, sports/music stars and the high profile celebrities
Focus Market Beta Testing Feedback
Private beta was concluded in September 2021
We concluded private beta testing of our platform.
There were a lot of interesting insights from this
exercise which we are implementing into the final
platform.
Overall the reaction was very favourable and here are
some excerpts from the beta testers:What we Need
FOCUS MARKET https://focus.market
How much we want to raise:
$800K-$1.1million USD
What will the money be used for:
• Product development and refinement: $200K-$250K
• Marketing and celeb outreach: $200K-$250K
• Operations: $100K-$150K
• Team bonuses and Incentives: $100K-$150K
• Platform/DEX liquidity: $100K-$150K
• Other Contingencies: $100K-$150K
CONTACT US: admin@focus.market
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