FLORIDA SPECIAL REPORT 2021 - Rough Notes

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FLORIDA SPECIAL REPORT 2021 - Rough Notes
A supplement to the June 2021 issue of Rough Notes magazine

           FLORIDA
           SPECIAL
           REPORT
           2021
FLORIDA SPECIAL REPORT 2021 - Rough Notes
992
FLORIDA SPECIAL REPORT 2021 - Rough Notes
A BETTER
                                                          YOU
    Personal growth is arguably the biggest needle mover for any career and organization
By Brett Young

In
                                                                  put in on improving yourself with your kids, your friends,
                                                                  and your family are the most transferable skills to being a
         an industry occupied by technical knowledge, policy      successful insurance professional.
          language expertise, fancy acronyms, and E&O                  The Florida insurance marketplace changes every day.
paranoia, have we lost touch with the engine of progress?         It is as volatile as any market anywhere in the world. What
Do we pride ourselves and our staff on letters after our          was true yesterday is not true today, and what is true today
names rather than books on our end table? Or what tech            will not be true tomorrow. This change is constant in our
stack we use for maximum productivity rather than how             world and we are required to keep up with these shifts in
we plan our day? Do we boast of how many hours we work            order to be a true insurance professional these days.
rather than what our morning routines look like? Or what               Yes, a lot of this includes professional improvement
our continuing education schedule consists of rather than         and we lean on many resources to stay up to date with our
what our personal development plans include?                      professional education. Halcyon and its team, for example,
    The art of mastering the self has no place in a world         are one of the top resources that we leverage to keep a
that is focused on the science of mastering insurance, right?     pulse on the marketplace. They are more than a partner
Oh, what a shame it would be to land in the best industry         to help us place business, and they are an advisor for our
on the planet and be forever distracted from the only thing       many questions: What has changed in the marketplace?
that moves our personal progress forward: becoming a              What are they consistently seeing with underwriting
better version of ourselves.                                      tolerances and exceptions? What are some of the things
    The gift of personal development is not only the greatest     that we should be aware of while marketing in the field?
gift we can give to ourselves, but it is the biggest asset we     I’ll be the first to say that having such resources readily
have—and can provide to our clients. Whether you are              available is essential to competing in this ever-changing
working to resolve a claim, navigate an underwriting issue,       market.
secure a renewal, or bind a new piece of business, you are             Nevertheless, what kills more careers is not what is
the product. You, in its entirety. No, not just your insurance    required, but rather what is not.
acumen or your experience in the business. You; your                   Over the last decade of observing, teaching, and mentor-
energy, your communication, your problem-solving, your            ing insurance professionals from different backgrounds,
creativity, your patience, your ability to connect with people,   walks of life, and positions within the agency, I found that
your ability to listen to people, and (perhaps of increasing      the single greatest predictor of success comes down to one
importance) your ability to influence people.                     key thing: the consistent practice and study of personal
    The list of personal skills and qualities far outweighs       development.
any professional inventory. Furthermore, and more import-              The individuals who rise among the ranks, close the
ant, the education you subscribe to and the work that you         biggest accounts, and serve customers at the highest level,

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FLORIDA SPECIAL REPORT 2021 - Rough Notes
The gift of personal development
are deeply rooted in personal growth
activities. In fact, I’d contend that they
work much harder on becoming a better
human being than they do on becoming
a better insurance professional. How
can that be? In short, they understand
that to earn more, they must become
                                                   is not only the greatest gift we can
more. They are less concerned with
the “how’s” and much more focused
                                                        give to ourselves, but it is the biggest asset
on the “how to approach the how’s.”
Another way to articulate this would                     we have—and can provide to our clients.
be, “how to think rather than how to
do.” They have grown to understand             the call that week. This teaches import-      and with it might come an outdated
that the principles that guide personal        ant skills that are transferable to           knowledge of “how to do things.”
progressi n any craft are universal            becoming a more well-rounded profes-              One agent’s “problem” is another
and not industry specific. Although            sional: public speaking, organization,        agent’s opportunity. Simply by a shift
the problems we face in this turbulent         preparation, getting comfortable with         in thinking, we can become problem-
Florida market will change, the process        being uncomfortable, the art of edifica-      solvers instead of problem-prisoners.
of finding solutions does not.                 tion, and bringing energy to the group.           Widespread cuts in Florida home-
                                                   The weekly leader (who rotates            owners insurance commission rates
The “personal development book”                every call) will lead us in a discussion of   will not be the end of an industry. But,
    Now, whether you are an employee           the chapter, what they liked, and what        it can be an opportunity—for those
of a larger firm, work on a small team,        they did not. Questions are posed and         who are positioned—to take market
or are an agency principal, there are          illustrated, vibrant discussion and occa-     share. You can’t possibly teach or learn
many ways you can systematically               sional debate take place, and we even         all these “how to’s” for every scenario
encourage and practice personal develop-       address applicability to our daily work-      that may come up, but you can teach
ment within your organization. One             place. For example, “How does this            the universal laws for “how to think.”
powerful way to do this is to start a vol-     concept in the chapter apply to our               Make no mistake, other unknown
untary, discussion-based personal              activity as insurance professionals?”         challenges will emerge for the future
development book phone call. I’m proud         Oftentimes, these conversations continue      Florida independent insurance agent.
to say we’ve run a conference call such as     throughout the week and into the break        Yet, the more problems that arise and the
this for 15 years; I’ve seen first-hand the    room, on our way to lunch, and away           more challenges we face, what I am
power of this simple, consistent discipline.   from the office.                              reminded of—and even more convicted
    Over and over again, we’ve witnessed           Although there are many ways to           of today than ever before— is that the
new team members come into our organ-          encourage personal growth outside of          true power is in personal development.
ization (some who have never opened a          work, it’s been an invaluable reminder        Those who are deeply rooted in this
personal development book before) and          that growth is the biggest needle mover       practice will rise to the surface as
slowly become a completely different           for any career and organization—let           industry leaders, key problem solvers,
person through this cultural exposure.         alone, insurance. It’s proven to have         and future thinkers of tomorrow. n
The act of consistently reading opened         such an enormous impact that I often
up a whole new world of possibility for        ask myself the same question: What
them. With time, closing ratios                would our organization look like if
improved, record-breaking production           every person read 10 pages of a good
months became the norm, and deliver-           book every day for the next five years?
ing extraordinary customer experiences             I am convinced there is no greater
became fluid and standard.                     progress leverage point within any
    Whether weekly or bi-weekly, we jump       organization than this.
on a 30-minute call to discuss the latest          Yes, things are changing rapidly
chapter of the book we read together as a      in our industry: processes, insurance
team. The call is not presentational,          carriers, technology, underwriting,
but instead discussion-based. One team         distribution, consumer behavior, and
member runs a “check-in,” if you will,         legislation. All this means is a
to introduce and edify the person leading      different tomorrow for us as agents,
                                                                                             The author

           [T]here are many ways you
                                                                                             Brett Young is CEO of Erb and Young,
                                                                                             a local Florida-based independent
                                                                                             insurance agency that focuses on
                                                                                             personal development as the primary
                                                                                             driver to innovation and creating

    can systematically encourage and                                                         extraordinary customer experiences.
                                                                                             Brett started his professional career

     practice personal development within your
                                                                                             in late 2006. He was introduced to the
                                                                                             insurance industry through a direct
                                                                                             sales company while finishing up a
      organization. One powerful way to do this is to                                        bachelor’s degree at the University
                                                                                             of Central Florida. Moving into the
                                                                                             property and casualty space in late
       start a voluntary, discussion-based personal                                          2009, Brett and two other business
                                                                                             partners opened Erb and Young in
              development book phone call.                                                   early 2011.

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FLORIDA SPECIAL REPORT 2021 - Rough Notes
5
FLORIDA SPECIAL REPORT 2021 - Rough Notes
THE STATE OF PERSONAL LINES
       IN FLORIDA: THE TRUE COST OF
               A FREE ROOF

                             Skyrocketing premiums and dwindling coverage
                                    send market into state of disarray
By Allyson Olver

F
                                                                   owner to adjust the claim. In many cases the first notice
                                                                   of loss is coming from an attorney’s office, rather than
       lorida’s personal lines market is experiencing sky-         the claim being filed and reviewed under the appropriate
       rocketing premiums and dwindling coverage for               channels. The result? Homeowners are getting a new roof.
customers. It has been described as a complete state of            How could this be bad news? Central Florida homeowners
disarray. There is cause to sound the alarms. Without              were paying an average of $1,000 in annual premiums to
some major changes to policy, the market may be heading            cover a $350,000 home. If you factor a guarantee for the
towards collapse.                                                  insurer to replace the roof within the next 10 years, that
    We have seen a rapid increase in frivolous and                 math is not feasible.
fraudulent claims since 2015, and the effects of those are             Our insurers are also facing rising expenses due to
destabilizing the market. The roofing companies move door-         water losses. Water damage remains the leading cause
to-door in neighborhoods. They offer to inspect the roof and       of loss, and payouts have increased in both severity and
determine what damage is present, while telling the home-          frequency. In addition to the overall cost of the claims
owner that they can get them a brand-new roof for just the         surging, if the claim goes to court there is a fee multiplier
cost of their deductible. The contractors and attorneys know       and attorneys can make double their fees as it is not tied to
exactly what damage will be covered and how to submit              billable hours. We have often seen attorneys receiving more
the claim. To the unsuspecting homeowner, this seems               of a payout than the actual homeowner is given to recoup
reasonable and convenient when they are told the company           their losses.
will file on their behalf and they unknowingly sign over the           All the promises for a “free” new roof and a complete
rights of their policy to the contractor.                          restoration sound great to homeowners on the surface, but
    In a recent report, we learned that Florida accounts           one thing that is not disclosed is that they will be paying for
for 8% of property insurance claims nationwide but a               it in the long run. And that is exactly what we are seeing
staggering 76% of all property insurance lawsuits in the           with the market in response to these large claims that are
entire nation. Typically, upon first notice of loss, the insurer   not always in response to legitimate damage. The claims
would have the opportunity to review and contact the home-         will be costly to consumers in more ways than one.

6
FLORIDA SPECIAL REPORT 2021 - Rough Notes
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7
FLORIDA SPECIAL REPORT 2021 - Rough Notes
[F]lorida accounts for 8% of
The down side
    Clients are feeling the effects
of this surge in claims with fewer
choices of coverage. The combination
of fraudulent claims and high rate of
litigation have made it unsustainable
for insurance providers. We have                     property insurance claims nationwide
lost a number of markets in the
past 24 months due to insolvency or                      but a staggering 76% of all property insurance
acquisition by other companies. We
have seen an influx of non-renewals
from insurers forced to reduce their
                                                                  lawsuits in the entire nation.
exposure to stay in business. As
hurricane season approaches, without
any sort of reform or legislation, there       Many times, limited coverage is paired       the issue, being an advocate for our
may be additional companies unable             with an increase in premium, so clients      clients, and partnering to meet their
to weather this storm. Fewer options           just pay more for less.                      needs the best way possible is part
and availability to customers will lead            The current crisis in the market         of the mission of serving our
to a crisis in the market. In 2019, if a       does have a glimmer of hope, with            customers well. n
customer shopped for home insurance,           two pieces of legislation circulating
they may have had up to 15 companies           which could help burst inflated costs
to choose from, but now some are lucky         of claims and ensure that customers
to have two or three.                          are taken care of. The legislation has
    Carriers have implemented                  fallen flat in the past; nothing has been
stringent underwriting guidelines              able to get pushed through for review.
and the practice of re-underwriting            However, with so many companies on
existing policies to remain viable. This       the brink, there is finally some light
has led to thousands of non-renewals           being shed on the issue. Companies
issued to Florida property owners,             have become very vocal about the
and with fewer companies available it          matter, urging the entire industry, as
leaves consumers without affordable            well as consumers, to speak up about
options for the comprehensive coverage         the issue so that legislators will take
they need. The loss of coverage in some        this seriously. The legislation is being
cases means if a client has a legitimate       discussed right now, so we have been
claim, they will now get a fraction paid       working hard to get the message out
out to cover losses, whereas before            to consumers that if they don’t like the     The author
they may have had replacement on               50% to 80% increases that they are           Allyson Olver has worked in the
the policy. There is a growing stigma          seeing on their premiums, or the loss of     independent agent channel since the
following these types of claims, and           coverage on their policies, the time has     beginning of her insurance career
many customers with valid claims and           come for them to take action.                in 2001. She served as COO at the
suffering actual loss are having it held           As the legislation is being reviewed,    AssuredPartners Personal Lines
against them or being turned away              we at AssuredPartners are compelled          Agency in Lake Mary—formerly known
completely.                                    to be strong advocates for customers,        as Florida Insurance Specialists—
    Clients are realizing the price            and ensuring that they have the cover-       for 14 years prior to being named
for these new roofs directly from              age they need is part of that advocacy.      national personal lines practice
their wallets as the premiums have             We want to take care of customers,           leader. Throughout her tenure
increased exponentially. Premiums              but options are limited, and prices are      representing personal insurance,
for Florida policyholders have risen           climbing in the current market.              Allyson has held key leadership roles
anywhere from 50% to 80%, and                      The bottom line: Customers need          in production management, new
customers could see that number go             to know the true cost of a free new          business development and marketing
up. An increase in the price does not          roof and how they are paying for it          strategies, including direct-to-consumer
translate to the same quality coverage.        in other ways. Raising awareness on          marketing.

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FLORIDA SPECIAL REPORT 2021 - Rough Notes
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9
FLORIDA SPECIAL REPORT 2021 - Rough Notes
WHY REINSURANCE AND
INNOVATION ARE THE ROOTS OF
POLICYHOLDER PROTECTION

                                         Pressure points
                                           continue to
                                         challenge carrier
                                            resiliency

By David Howard, Kate Friday and
Kyle Menendez

T
                                                                  reinsurance market (statistics provided by TigerRisk, a risk,
                                                                  capital and strategic advisor to the global insurance and
      homas Carlyle, the 19th century Scottish historian          reinsurance industries):
      and essayist, is famous for declaring “no pressure,          • In 2017, the United States witnessed multiple
no diamonds,” meaning we rarely experience great success             landfalling hurricanes, including Hurricane Harvey and
without a little bit of despair. As we collectively think about      Hurricane Irma, as well as record wildfire destruction.
the sources of discomfort that the property insurance/rein-          The total natural catastrophe bill for catastrophe
surance industry has felt over the past five years, we have          insured losses in the United States topped $100 billion,
experienced a series of pressure points that have challenged         which likely makes 2017 the most devastating year on
carrier resiliency and forced many to adapt to changing              record.
social, economic and atmospheric conditions.                       • Hurricane landfall activity continued in 2018 with
   As continuously seen in history, it is those who innovate         Hurricane Florence impacting the Southeast and the
and evolve that go on to become pillars of strength in their         Mid-Atlantic. Furthermore, adverse development or
respective industries.                                               claims inflation related to litigation and assignment
                                                                     of benefits stemming from Hurricane Irma led to
Natural catastrophe challenges                                       insurance carriers increasing their loss estimates by
  The past five years have brought forth a series of                 more than $10 billion. This adverse development in itself
immense challenges within the property insurance/                    is comparable to the insured losses related to the most

10
• This year, an unprecedented winter      value offered to end consumers, our
                                               storm in Texas caused many to          insureds. Carriers want to be viewed
                                               estimate around $10 billion or         as a sustainable, multi-state insurance
                                               more insured losses. This came as      source for insureds. Thus, providers
                                               a result of the catastrophe events     continually search for ways to refine
                                               that took place in the month           underwriting and risk management
                                               of February alone. TigerRisk           craft with a laser-focus on delivering
                                               estimates that insured loss from       value and innovation through
                                               the same storm was $8 billion to       product offerings. With this, it’s
                                               $13 billion.                           critical for carriers to recognize that
                                               The series of natural catastrophe      property owners have myriad choices
                                          challenges, coupled with uncertainty in     regarding coverage options, and as the
                                          the financial markets, which put strain     reinsurance community has provided
                                          on many insurance and reinsurance           for carriers, carriers must look to
                                          carriers’ invested assets, have caused      provide to insureds.
                                          numerous providers to reevaluate
                                          their own views of risk and, in the face    Reinsurance as the ultimate
                                          of increasing costs, begin to wonder        protection
                                          if innovation is once again the tool to        So, what comes next in the 2021
                                          lean on.                                    insurance marketplace?

                                                 [T]he evolution of reinsurance
                                              has played a pivotal role in positioning
                                            primary insurance as paramount to the homeowners
                                             insurance market’s continued viability and success.

                                          The evolving reinsurance                        Carriers throughout the Southeast
                                          landscape                                   have begun to reevaluate their entire
                                              Luckily, the historians among us        portfolios and, ultimately, their risk
                                          don’t have too far to look for good         appetite on a home-by-home basis.
                                                                                      So, what does this mean in action?
                                          news. The reinsurance industry has
                                                                                      The process varies by carrier but
                                          proved resilient in the face of pressure
                                                                                      includes a keen focus on research and
                                          in the past. For example, in 1992,
                                                                                      development initiatives, some of which
                                          Hurricane Andrew made landfall in
                                                                                      include the development of what is
                                          Florida as a Category 5 hurricane.
                                                                                      coined as the Ideal Risk Profile. The
                                          After devastating Southern Florida,         goal of creating an Ideal Risk Profile
                                          it proceeded to churn across the            is to harden, mitigate, or reduce a
                                          Gulf of Mexico and make landfall            portfolio of insured homes against loss
                                          again in Louisiana as a Category 3          from the ever-increasing catastrophic
                                          hurricane. In its wake, the industry        weather trends of the last five years.
                                          found itself questioning whether            Understanding the ultimate return
                                          the tools and resources in place            on investment is to reduce total costs
                                          were sufficient enough to face a new        incurred, including inspections to
                                          and evolving view of catastrophic           reinsurance, legal defense and more,
  recent winter storm that left much      weather risk. Thus, a year later in         to insure a home and pay out claims. If
  of Texas and surrounding states         1993, came RenaissanceRe, which             this activity is done right, the results
  without electricity and water.          introduced improved analytics and           will enable carriers to identify what its
• Compared to just above 50 recorded      probabilistic catastrophe models. Today,    ideal risk homes look like, and in turn
  events the previous year, 2019          RenaissanceRe is one of the largest         begin prospecting.
  saw a new record of more than 60        property catastrophe reinsurers in              As mentioned, innovation is and
  natural catastrophe events declared     the world.                                  will continue to play a key role in
  in the United States. This activity         Despite the challenges of 2020,         how carriers survive and adapt to
  continued to add to the pressure        capital that has flowed into the            the volatile weather cycles affecting
  the primary insurance market            reinsurance industry is meaningful;         the property insurance marketplace.
  felt following the severe, natural      and similar to what RenaissanceRe           However, reinsurance is just as critical.
  catastrophes of 2017 and 2018.          was able to achieve and consistent              In sum, reinsurance is the ultimate
• The number of natural catastrophes      with Carlyle’s principle of “no pressure,   protection for a carrier and its policy-
  recorded in the United States set       no diamonds,” the reinsurance space         holder surplus. It’s also one of a carrier’s
  yet another record in 2020, with        continuously evolves.                       most significant expense components.
  more than 70 events being recorded,         Innovators are adapting their           Consequently, reinsurance comes at a
  including nine landfalling hurricanes   views of risk and, more important,          hefty price in the Southeast. To get a
  or tropical storms in the Southeast.    their product offerings to increase the     sense of what this looks like, consider

                                                                                                                               11
that about $0.30 of every premium          co-participation, their minimum
dollar taken in is used to cover           deductible, is trending in the form of
reinsurance costs. Simply put, carriers    higher deductibles in wind and all
cannot exist without it.                   other perils. To mitigate billions in roof
                                           losses, carriers are making changes
Carrier and reinsurer                      in roof coverage from replacement
co-participation                           cost to actual cash value based on roof
   As expected, innovation is also         materials.
occurring in the reinsurance structures        In essence, the homeowners policy
that carriers place on an annual           is going back to its roots of protecting

     As continuously seen in history, it
       is those who innovate and evolve                                                 which equates to added security.
                                                                                        This concept reigns true through
           that go on to become pillars of strength                                     added coverages, discounts and
                                                                                        endorsements.
                 in their respective industries.                                        Innovation as essential
                                                                                            Since 1993, the evolution of
basis. As an example, a carrier’s          the insured against catastrophic and         reinsurance has played a pivotal role
annual reinsurance placement is now        devastating loss from fire, damaging         in positioning primary insurance
filled with traditional reinsurance,       wind and hail, instead of acting as          as paramount to the homeowners
collateralized reinsurance, insurance-     a home warranty or maintenance               insurance market’s continued
linked securities, catastrophic            product. However, in this same regard,       viability and success. Future forward,
reinsurance bonds, parametric              in order to serve as a home protection       if property reinsurance/insurance
insurance and other non-traditional        policy, many carriers will need to be        carriers want to continue to provide
forms of protection.                       more selective in insuring homes that        homeowners with a quality and
     Another form of innovation            fit their Ideal Risk Profile. An ideal       financially secure product, innovation
happening in a unique way is               risk, or home, tends to model better         will be essential. n
co-participations. To help reduce a        from a reinsurance perspective, and
carrier’s overall reinsurance spend,       thus has a lower cost, due to its risk
the strategy of co-participation           attributes, which in turn has a lower
with reinsurers on certain layers          projected annual average loss.
of their reinsurance program is
gaining interest. However, if an           Added protection for
event reaches a loss layer that the        policyholders
carrier and reinsurer co-participate                                                         Howard          Friday   Menendez
                                               To encourage the quoting and
in, co-participation increases the         binding of ideal risks, carriers are         The authors
overall out-of-pocket dollar costs of      rejigging their underwriting guidelines      David Howard, president of Lighthouse
claims for the carrier. Thus, in effect,   and promoting these changes to               Property Insurance Corporation,
co-participation increases a carrier’s     the agency force. Coupled with the           has more than 30 years of executive
net retention on a catastrophic event if   promotion of these risks, carriers are       leadership experience. Previously,
the losses reach a certain level.          hoping to provide substantial credits or     Howard served in roles as CEO,
     On the homeowners policy front,       discounted rates to insureds for homes       COO, EVP and president at AmRISC,
for many years we saw only minor           that are protected against severe            Edison Insurance Group and
changes to the traditional ISO             weather. Credits for newer homes,            Bankers Insurance Group/Insurance
homeowners policy form that most           newer roofs, composition of roofs,           Management Solutions Group.
carriers issue on paper. However,          hurricane mitigation devices, distance       Kate Friday, Partner at TigerRisk
current weather trends and other loss      from water and water loss protection         Partners, joined the firm in 2010
factors became the impetus for carriers    devices, like water sensors and water        as part of the analytics team and
to reassess coverages, territorial         shut-off valves, are among the most          transitioned to the broking team in
restrictions and deductible changes.       prevalent credits available.                 2015. She has extensive experience in
Additionally, recent catastrophic              For primary carriers operating           using catastrophe models, analyzing
weather events have led to innovation      in regions with a high propensity for        structure options and assisting clients
in policy design and coverage, which       weather events like tornados, hail and       in evaluating and selecting the optimal
is an absolute must for carriers in the    hurricanes, reinsurers are the lifeline      strategy.
Southeast to continue to write.            required to provide the necessary            Kyle Menendez, CPCU, ARe, AAI, an
                                           protection that carriers sell to             associate at TigerRisk Partners, joined
The homeowners policy goes back            homeowners. Thus, reinsurance serves         the firm in 2017 on the current client
to its roots                               as a key financial stability factor for      team. He began his career in a market
    As carriers look to co-participate     independent agencies to watch. To            strategy and product development role
or retain more loss, they also             write new business and retain current        at Chesapeake Employers’ Insurance
look for insureds to participate in        customers, understanding how carriers        Company, a regional casualty insur-
protecting, for the most part, their       and reinsurers co-exist in the space         ance carrier located in Maryland,
largest asset, the home. An insured’s      allows agents to sell added protection,      in 2011.

12
13
PRIVATE FLOOD POLICY OPTION
     SOMETIMES A CHEAPER CHOICE

        With so many new alternatives, agents can focus on coverage instead of price

By Dwayne LeBlanc

T
                                                                 consumer prefers choice; however, not every consumer
                                                                 understands insurance, much less the latest flood options
       he axiom from customers when it comes to flood            that are available.
       insurance often revolves around two, unfortunately            As professionals, we need to understand the consumer’s
common phrases.                                                  flood risk, the related laws that impact the consumer, flood
    The first: “I thought my homeowners insurance covered        insurance coverage forms and the flood insurance markets
that.” And the second: “We didn’t have flood insurance           that are available to our clients. Sell your customers on the
because we thought we didn’t need it where we lived.” But        benefits they deserve, educate them on their flood risk and
with larger, damaging storms becoming more and more              help them purchase a flood policy they understand—and
commonplace, it’s not uncommon now to hear, “When I              one that meets their specific needs.
bought flood insurance, I didn’t realize there was so much
that was not covered.”
    As a response to such client needs, offering private flood   Emerging markets
insurance choices can alleviate many heartaches down the             For decades, the National Flood Insurance Program
line. Additionally, they also resolve looming concerns about     (NFIP) was the only provider of flood insurance to property
errors and omissions.                                            owners. The standard policy offered by the NFIP—unlike
    Do you write private flood? If so, what is your duty to      most property insurance policies—was not intended to
your clients? Your role as an agent should be to help your       return insureds to pre-loss conditions, but to “assist” them
clients make the best choice for their individual risk. Every    in repairing their home and getting back on their feet. With

14
As professionals, we need to
                                                                                        cooperation and coordination between
                                                                                        FEMA and the private insurance
                                                                                        industry with the intent of providing
                                                                                        consumers with real choices.
                                                                                            Closer to home, 35% of Florida’s
     understand the consumer’s flood risk, the                                          8.9 million homes are at risk of at least
                                                                                        minor flooding right now and 10% of
                                                                                        those—or 900,000 homes—are at risk
          related laws that impact the consumer, …                                      of severe or extreme flooding. Yet,
                                                                                        across Florida’s 38 coastal counties,
          and the flood insurance markets that are                                      only 42% of these homes are covered.
                                                                                        Meanwhile, Florida’s overall flood
                    available to our clients.                                           insurance rate for hazard-zone homes
                                                                                        is 41%.
that goal in mind, NFIP coverage that            • Single deductible of $2,000              The more you know about the
can be purchased on a residential                • Annual premium: $525                 ever-increasing risk of flood, the better
building is capped at $250,000, with             As illustrated, the private option     equipped that you will be able to sell
$100,000 of residential contents             offered better coverage at a smaller       the proper coverage. With statistics
coverage available as an add-on.             premium. Surprisingly, this tends to       like that, there should be no question
    However, in recent years, we have        often be the case. If that’s not enough    that you should offer every property
seen flood insurance from private            to convince a client, my policy dictated   owner the opportunity to at least
insurers emerge, primarily in the            that, to be compliant with mandatory       explore a private alternative. Providing
excess and surplus lines markets,            purchase requirements: “If the             your clients with options that can
offering more choices in flood coverage      National Flood Insurance Program for       meet their flood insurance needs is a
and amounts available. Private               flood insurance to dwellings provides      no-brainer. And with so much on the
insurers now offer everything from           broader coverage than that provided        line, your clients deserve the chance to
coverage that mirrors—sometimes              under this insurance, that broader         make an informed choice.
for a lower premium—the NFIP                 cover will automatically apply to this         Are you currently offering flood
policy, up to a special form (HO3) for       policy without additional premium          insurance to your clients? And if so, are
only the peril of flood with similar or      charge.”
higher limits available. The special                                                    you selling based on coverage or price?
                                                 As they say, a picture is worth        The way you address these questions
form flood policy was designed with          a thousand words. If you or a client
expanded coverage to put insureds                                                       could have a tremendous impact
                                             were impacted by one of the recent         on your client, your agency and the
back where they were prior to the loss.      hurricanes, could the NFIP coverage
In other words, it covers the structure                                                 resilience of your community. n
                                             that you’re currently selling paint
for all perils except those specifically     a picture as attractive as what the
excluded in the policy.                      private alternative would provide?
    So, the crucial question is: If you                                                 The author
are selling coverage, do you want to         You, the professional
put your clients in a basic habitat or                                                  Dwayne LeBlanc, is vice president of
restore them to the condition they              The latest flood reform efforts by      business development for Wright Flood,
were prior to the loss?                      Congress have the potential to provide     the largest flood provider in Florida
                                             additional momentum in the private         and in the United States. For more
Multiple opportunities                       marketplace by authorizing significant     information, visit www.wrightflood.com.
    Private flood insurance gives
customers a decision to make where
previously they did not always have
one: Choose the customary NFIP flood
insurance policy or pick a private flood
alternative.
    To illustrate this point, I considered
renewing my personal flood insurance
with a private flood alternative. Here’s
a comparison of the two plans that
influenced my decision:
    Option #1—NFIP Preferred
Risk Policy Renewal
    • $250,000 coverage on building
    • $100,000 coverage on contents
    • Deductible of $1,250 for each
    • Annual premium: $572
    Option #2—Private Flood
Insurance Alternative
    • $393,000 coverage on building
    • $196,500 coverage on contents
      (replacement cost basis)
    • $39,300 coverage for other                  We are the next-gen, hybrid wholesaler with a nationwide
      structures
    • $50,000 coverage for loss of use               footprint with both our retail and carrier partners.
    • $39,300 coverage for Ordinance                   Contact us at: marketing@halcyonuw.com
      or Law

                                                                                                                              15
UNPRECEDENTED TIMES,
          UNPRECEDENTED MEASURES

                General contractors
                see large premium
                     increases

By Issy Bustamante

U
                                                                 that allow them to be competitive when bidding in the
                                                                 construction marketplace. Larger deductibles come with a
        nprecedented times call for unprecedented measures.      better price tag; however, the determination of whether such
        It is no secret that every general contractor who has    a program makes sense takes the analysis of a few factors.
had an insurance renewal during the last 18 months has               The first is the contractor’s historical losses. Loss trends
seen exceedingly large premium increases in their corpo-         for each line of insurance—typically general liability,
rate insurance program. A combination of weather-related         workers compensation and auto—will be able to estimate
catastrophic losses dating back to 2017, record verdict          the contractor’s average number and cost of each claim per
settlements and jury awards, COVID-related litigation, and       year. This will also allow the contractor to determine its own
other factors have caused a spike in insurance rates at all      loss forecast. Once this has been calculated, the next step
levels impacting all lines of insurance.                         would be to determine if the premium savings and collateral
    The days of primary general liability insurance limits       requirements provide enough total cost of risk relief to
of $1 million per occurrence/$2 million aggregate, along         cover the average cost per claim while still reflecting the
with primary business auto liability limits of $1 million,       true risk exposure. The savings may not be sufficient for
are becoming a thing of the past; contractors now are being      this new or increased deductible structure, or the collateral
required to purchase programs with increased limits in the       requirements with the carrier may be too burdensome to
general liability line of $2 million per occurrence/$4 million   justify such a deductible program structure change.
aggregate and $2 million in the business auto liability line.        Collateral requirements, usually in the form of a letter
Guaranteed cost programs, where no deductibles apply, are        of credit from a bank, require the contractor to hold said
coming to an end, with the exchange for no deductible being      pre-established amount aside in case they cannot meet their
gargantuan premium increases that in some cases are cost         deductible requirements with the carrier. The exact amount
prohibitive.                                                     of the collateral requirement depends on the contractor’s
    In the current environment, contractors are having           financial state and is established by the insurance carrier’s
to consider managing their total cost of risk by taking on       actuarial loss forecasting.
larger deductible structures and putting up collateral               Once a contractor commits collateral to a carrier, it is
with the insurance companies to obtain premium rates             extremely important to focus on safety, loss control and

16
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claims management. The more losses               Think about how many times a
you have and the longer those losses         contractor gets a lawsuit based on
stay open, the longer the insurance          an accident that occurred years ago,
carrier will hold onto the collateral        right before the statute of limitation
requirements or even increase them in        runs out? Do any of these accidents
future years.                                get investigated thoroughly enough
    As claims are closed, collateral         to capture sufficient information and
can be negotiated downward.                  detail to help create a sound defense?
Similarly, if there are more claims          As a former claims adjuster, I can
than anticipated, it is likely that the      guarantee that the answer is almost
insurance carrier will make a call for       always a resounding “no.”
additional collateral requirements.              The benefit of a large deductible
Therefore, a large deductible program        is the change from how things have
with collateral is a long-term commit-       been done historically to a new way
ment because, if in the future you           that can yield larger cost savings         The author
decide to change insurance carriers,         across the board; this will reflect on a   Issy Bustamante is the insurance vice
the likelihood of receiving a return         contractor’s loss history and experience   president of the Florida operations for
collateral is slim, especially if there is   modification rating (EMR) and help         American Global. In her capacity she is
no claims management in place.               rank them among the best in class in       responsible for client relationships and
                                             their field.                               the delivery of the company’s insurance
Risk focus                                       What services can be hand-selected     product and services. Specializing in
                                             and predetermined? Think accident          the construction industry, Issy has
    After the initial analysis               reconstruction, evidence preservation,     experience in complex risk financing
determines that the premium savings          expert investigators, first-aid            and risk mitigation strategies for large
make sense and the collateral is set

                                                   I
exactly where it should be, then the
fun starts. Contractors choosing such a
program structure should look at their
exposure proactively. Since indemnity               n the current environment,
                                                contractors are having to consider
and allocated loss adjustment expense
(ALAE), or simply expense payments,
satisfy deductible requirements, a
proactive approach should be taken in
terms of where those expense dollars
                                               managing their total cost of risk by taking on larger
are spent. Expense dollars spent
on proactive investigations can and            deductible structures and putting up collateral …
should be used to help meet program
deductible requirements while                   when bidding in the construction marketplace.
preserving the accident investigation
and evidence should a claim arise.
ALAE dollars count towards meeting           providers, defense attorneys and nurse     clients and projects. Experiences include
deductible requirements on each claim        case management to name a few. All         leading teams and client engagements
and help reduce the frequency and            post-claim mitigating services that        for complex assignments in all aspects of
severity of claims.                          are unbundled should be presented          insurance needs for owner/developers,
    Managing risk entails taking             to and approved by the insurer and         contractors and public entities, yielding
an active role in the management             then coordinated together to become        expertise in coverage analysis, risk transfer,
of claims resolution. Unbundling             seamless as they are deployed.             risk reduction strategies, loss sensitive
claims management services can help              In addition, these services are        programs and wrap-up insurance plans.
contractors secure best-in-class vendor      meant to fit like a lock and key with      Issy has been recognized for her work in
partners who will work together to           the corporate safety and loss control      the industry receiving the 2012 Helen M.
seamlessly provide their services.           services. Nothing replaces a safety        Garvin Award for Enterprising Achiever
Hand selecting vendor partners and           culture where pre-employment               that made a positive impact supporting
establishing a robust post-accident          screenings and ongoing training are        women in the insurance industry. Most
protocol will help manage the                the foundation; however, regardless        recently, she was the recipient of the
contractor’s and the carrier’s exposure                                                 2018 Business Insurance Break Out
                                             of all the preemptive measures put in
by properly investigating the incident                                                  Award, awarded to future leaders of the
                                             place, claims are fortuitus and they
                                                                                        insurance and risk management sector
and determining your liability early in      are expected to happen regardless of       from across the United States. She also
the process. This will aid in the early      how great and robust the in-place risk     holds a Construction Risk Insurance
resolution or defense position on a case     management program is. This is where       Specialist (CRIS) designation. Prior
should a claim be filed.                     proactive and aggressive post-accident     to joining American Global, Issy was
    This is what an integrated               claims management comes in handy.          a construction casualty broker, placing
risk management structure looks                  I encourage every contractor who       intricate and comprehensive casualty
like when premium savings and                is presented with a large deductible       programs tailored to the unique risks of
the program’s ALAE are used in a             option to not discard it right away.       construction development clients at the
proactive manner to protect the post-        It may be uncomfortably new, but by        largest construction and development
accident investigation and hedge risk,       partnering up with an experienced          broker globally. Issy is a graduate of CUNY
by mitigating the claim exposures            insurance broker to help analyze the       Queens College with a Bachelor of Arts
instead of paying for a guaranteed cost      risk/reward of this program, it can help   degree in Economics in Finance and holds
program that will cost twice as much         contractors take control of their risk,    a Master’s in Business Administration
in premium than a large deductible           save premium dollars, and change the       (MBA) from the Frank G. Zarb School of
program.                                     way business is done. n                    Business at Hofstra University.

18
Employees are essential to a
 business’s productivity and
 success, so it makes sense to have
 coverage that protects them.
 Summit is here—not only to
 provide premier workers’ comp
 coverage—but to offer resources
 to help educate your clients on
 safe work practices and to aid in
 injury prevention.

                                                                                     summitholdings.com

       Policies are underwritten by Bridgefield Casualty Insurance Company and Bridgefield Employers Insurance Company, authorized insurers in AL, AR, FL, GA, IN, KY, LA, MS, NC, OK, SC, TN, TX and VA;
BusinessFirst Insurance Company, authorized in FL, GA, IN, KY, NC, SC, TN and VA; RetailFirst Insurance Company, authorized in FL; Retailers Casualty Insurance Company, authorized in AL, AR, LA, MS, OK and TX.
         19                        ©2021 Summit Consulting LLC (DBA Summit, the people who know workers’ comp LLC), PO Box 988, Lakeland, FL 33802. All rights reserved.
WEATHERING THE
     “PERFECT STORM”                  Florida’s insurance market outlook

By John Bell

A
                                                                 at the same time. Recent state legislation has tried to
                                                                 address some of these issues impacting casualty coverage,
        combination of factors is creating what could be         but the impact of that legislation is yet to be realized, and
        described as a “perfect storm” for Florida’s insurance   carriers are seeing the development of these adverse factors
market. Programs are struggling to realign capacity, carri-      continue at an alarming rate.
ers are pulling back appetite, and rate increases coupled            All of this is enough to make us think that we have
with supply shortages are on the rise. Of course, we’re used     trekked deep into a correction period in Florida, but this
to storms in the Sunshine State. The obvious impacts of          may be just the beginning.
Hurricanes Irma (2017) and Michael (2018) have taken a
few years to digest, but even those catastrophes would have
made less impact on the current market if it weren’t for
                                                                 What’s more
otherwise unrelated disasters across the globe. Wildfires in         There’s additional bad news: Aggressive government
California, freezing in Texas, and other weather catastro-       spending and a long-term outlook of extremely low interest
phes have combined with the hurricane-driven ebb and flow        rates heavily impact insurance carriers’ ability to generate
of rate changes in Florida to create the “perfect storm.” For    investment income and improve valuation across the
the first time in more than a decade, we find ourselves with     firm. Interest on surplus generates a significant amount
a challenging property market in Florida.                        of carrier income and is often where revenues begin to
    Our market has been on borrowed time for years; it’s         surpass annual expenses. With the expectation that interest
just been a matter of when. The last property hard market        rates will remain low well into the future, a focus on
preceded one of the longest stretches without a Florida          underwriting profit will continue to take hold, ultimately
CAT event on record. We even witnessed a few years with          resulting in further fuel to price increases and stringent
20% decreases in premium. As many underfunded carriers           risk selection.
shored up market share, few in the industry expected                 As businesses continue to struggle from the pandemic’s
stability to last. The current situation was expected by         economic effects—employee layoffs create uncertainty and
many, at least to some degree and at some point.                 claims increase in management and professional lines—the
    What I don’t think many anticipated is that this             market continues towards a real danger zone. Throw in
property market would be in full swing as casualty pain          proposed increases of federal corporate taxes and we have
from years of third-party assignment of benefits, state-         our perfect storm!
wide aggressive legal advertising, outright fraud, and an            We have seen Florida companies struggle from Irma,
increasing number of nuclear verdicts in judicial hot spots      and to avoid failure there was a surge of financial- sheet-
all caught the attention of major insurers across the country    saving mergers and acquisitions. We are now starting to

20
see a few of what we thought were                    with risk management, risk avoidance,            wrong claim or settle too quickly, the
reputable carriers getting downgraded.               and tightening risk controls. We                 impact to your client can be as minor
Programs that used to have companies                 remind them that the best-performing             as higher premium or as dramatic as
that were widely recognized in their                 and prepared risks are likely to have            making insurance unavailable.
storied sharing of risk are quickly                  the least dramatic impact. We focus                  The first step you should take to
being replaced with companies we                     and collaborate with policyholders               weather this moment in time is to be
haven’t heard of that provide minimal                to put together the best information             sure you have a full grasp of why the
or questionable information on their                 on what they can expect moving                   market shifts and then start sharing
financials. These new firms come                     forward—well in advance of 90-day                your discoveries with your team and
packaged with a significant risk                     renewal notices.                                 your clients. There will be bad news to
of short-term insolvency given the                       A half-complete ACORD app and                deliver, but if there is good knowledge
current financial conditions.                        three to five years of loss runs were            and collaboration between insured,
    Insolvency creates major issues for              enough in a soft market. In a hard               agent, and carrier, you will be well
insureds. They may have to replace                   market, we need to go the extra mile             on your way to thriving through this
coverage and if that is mid-term, they               to share risk management programs                storm. n
may struggle to get a return premium.                with insurers, provide photos, and offer
The bigger problem, especially if they               a write-up explaining why an insurer
have liability insurance, is the original            should want to minimize an increase
policy provider may not be around to                 or be more aggressive to bring this risk
subrogate or indemnify when a claim                  into the portfolio.
comes in. Fortunately, there is a guaran-                We take the time to evaluate our
tee fund for the admitted carriers;                  insurers. What is their service like?
however, limits are well below what is               How do they handle claims? What is
purchased and the timing can signifi-                the financial outlook? Do you know
cantly impact the funding of a claim.                someone there you can call in the
    How can we weather this current                  event of an issue? Do they regularly
outlook? The best agents and insurers                non-renew books of business or are
not only weather the storm but thrive                they stable and consistent historically?
in it. For one, we spend time educating              Most important, do they have claims
the client on what the challenges are                staff prepared to handle a hurricane or
and why they are happening. This                     the expertise for a challenging liability
builds trust and value, reassuring                   claim? The worst thing we can do is              The author
clients that we aren’t here only                     place business with carriers that do             John Bell is regional vice president of
to collect premium. We focus on                      not understand a legal environment               marketing at Philadelphia Insurance
improving our results for the client                 or class of business. If they fight the          Companies (PHLY).

                                                              home-cooked meals before
                                                              the mortgage is paid off.
                                                                      Home insurance isn’t just for the house. It’s
                                                                                                                                     © Lighthouse Property Insurance Corporation 2021

                                                                      for every moment around the table. It’s for

                                                                      grandma’s recipes. And stories of good

                                                                      days and bad. It’s for great food and better

                                                                      company. It’s for the most important

                                                                      things. Which is why we’ll be there through

                                                                      it all to help guide the way forward.

       Learn more at www.lighthouse.insurance/products/florida
       Homeowners | Dwelling Fire | Private Flood | Renters | Condo

                                                                                                                                                                                        21
INSURING
     AVIATION-RELATED
     BUSINESSES
     A significant number of businesses
     work directly and repeatedly with
     the aviation industry

By John Bowen

H
                                                                 renovations may choose to use those funds to do projects in
                                                                 upcoming years. If they do, they will likely require services
       ave you considered how many businesses provide            from local contractors.
        services to or intersect in some way with the aviation
                                                                     Construction companies are not the only businesses
industry?
                                                                 that provide services to airports. Paving companies are
    There are the more obvious examples, including aircraft
                                                                 hired to resurface runways. Sanitation companies service
mechanics who service both commercial and private leisure
                                                                 both airports and individual aircraft. Painting and welding
aircraft at airports ranging from international to general
                                                                 businesses use their skills to maintain aircraft.
and municipal. In Florida alone, there are over 13,500
                                                                     In Florida, aviation is more than just a commercial
aircraft mechanics; the only state with more aircraft
                                                                 industry; it is a personal endeavor. Because of its fair
mechanics is Texas.
                                                                 year-round weather and plethora of retirees, the state is
    Another example? Manufacturers who develop parts
that are used for a variety of aircraft and companies who        home to numerous “fly-in” communities popular among
rent out aircraft parts. In addition, hangar operators           aviation enthusiasts. Individual homes have their own
throughout the state maintain storage facilities for             hangars where they can store their small aircraft, and the
airplanes not in use. The Venice Municipal Airport alone         communities provide nearby runways for convenient take-
has nearly 200 private hangars for private pilots.               offs and landings.
                                                                     The number of companies and individuals who interact
Partial aviation exposures                                       with and provide services to the aviation industry at any level
                                                                 is surprisingly large, and this list only scratches the surface
    While a significant number of businesses work directly—      of clients who require specialized aviation insurance.
and repeatedly—with the aviation industry, there are many
more with partial aviation exposures.                            Popularity of drones
    Numerous businesses provide services for the nearly 500
public and private airports across the state. Construction          In addition to the businesses con-nected—even
companies, for instance, take on projects to renovate the        tangentially—with the aviation industry, businesses that
interior or exterior spaces of municipal and international       use drones, or unmanned aerial vehicles (UAV), also require
airports. A number of airports have hired construction           specialty aviation insurance.
companies during the pandemic, taking advantage of the              Drone usage has skyrocketed in the past decade.
decrease in air traffic to update their facilities.              According to a 2016 study, Florida is tied with Texas for the
    Because of the significant impact of the pandemic on the     highest number of drones, even though Florida has about
aviation industry, airports have already received $20 billion    7 million fewer people. As of March 2021, the number of
in federal relief funds and hope to receive an additional        commercial drones registered in the United States was
$27.5 billion through the current administration’s               372,000. In the next few years, the market is expected to
infrastructure proposal. Airports that have postponed            grow annually by 3.7%.

22
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