First Motors ParticiPates in Bahrain auto Fair 2018 at Bahrain Bay
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
First Quarter 2018 Issue 48 www.alzayani.com
First Motors Participates in Bahrain Dear readers of Al Intilaqa
As we mark another first quarter edition
Auto Fair 2018 at Bahrain Bay of Al Intilaqa, we reflect on the year that
First Motors, the exclusive distributor hicles at the Kingdom’s most prominent has passed and look forward to meeting
of Hyundai and Genesis vehicles in the auto fair. the challenges ahead. With that thought
Kingdom of Bahrain, participatied in Commenting about its participation in mind, I would like to take this oppor-
Bahrain Auto Fair 2018, the largest auto- in Bahrain Auto Fair 2018, Mr. Ahsan tunity to extend my sincere gratitude to
mobile festival in Bahrain, which is was Chishty, the General Manager of First all our customers, suppliers, associates
held at Bahrain Bay from the 17th to the Motors, said: “In terms of both custom- and of course our valued team members
21st of January, 2018. er satisfaction and reaching out to them throughout the AZI Group who played
The five-day event, which comprised on individual levels, we at First Motors key roles to achieve the results that help
of premier automotive related exhib- aim to constantly transcend our limits us maintain our leading positions in the
itors from both the government and by First Motors, the exclusive distribu- respective market sectors.
private sectors, was held under the tor of Hyundai and Genesis vehicles in The past three months of this year were
patronage of His Excellency Shaikh the Kingdom of Bahrain, is participating marked with special events and activ-
Hisham Bin Abdulrahman Bin Moham- in Bahrain Auto Fair 2018, the largest ities. Zayani Motors successfully or-
med Al Khalifa, the Governor of the automobile festival in Bahrain, which is ganised an SUV Carnival at a camp
Capital Governorate. being held at Bahrain Bay from the 17th in Sakhir on Friday, 9th February. The
At the exhibition, First Motors show- to the 21st of January, 2018. carnival was attended by over 400 vis-
cased its award-winning, highly ac- The five-day event, which comprises of itors who camped to the seasonal and
claimed models from both its premium premier automotive related exhibitors experienced test drives and the great
Hyundai and luxury Genesis brands, from both the government and private outdoors.
capturing the attention of both general sectors, is being held under the pa- Euro Motors also celebrated the third
visitors and ardent car enthusiasts alike tronage of His Excellency Shaikh Hish- anniversary of the Land Rover Expe-
and drawing in a higher turnout with am Bin Abdulrahman Bin Mohammed rience Centre Bahrain, with a series of
each passing day. Al Khalifa, the Governor of the Capital events held on 23rd and 24th February
With a diverse line-up of popular mod- Governorate. in the presence of VIPs, media represen-
els that conveniently suit the dif- tatives and several clients of the Euro-
ferent needs of would be buyers pean automotive company Jaguar Land
being displayed in the premium Rover.
zone area of the exhibition, First In this edition we highlight the many ini-
Motors intends to enhance its sta- tiatives that show our commitment to our
tus as the leaders in the provision customers and brands that we proudly
of customer-oriented automobile represent. We do so with an unwaver-
services and products in the King- ing aim to push for excellence and chal-
dom of Bahrain. The prestigious lenge the boundaries of expectations.
dealership aims to do so by eas-
ing the browsing and purchasing
experience and presenting its ve-
Euro Motors Hosts Exclusive ‘Ferrari Esperienza’ Lifestyle Drive Event
Euro Motors, the official importer of
Ferrari in the Kingdom, hosted an ac-
tion-packed day for distinguished
guests and prospective owners during
an exclusive Ferrari Esperienza life-
style drive event. Held at the pres-
tigious Bahrain Financial Harbour,
guests experienced the full power and
handling of the Ferrari 488 Spider, GT-
C4Lusso T, together with the GTC4Lus-
so, and the California T against the
backdrop of this stunning urban desti-
nation. the event. Following the briefing, guests importer of Ferrari in the Kingdom. Its
The experience commenced with a de- were afforded the pleasure of partaking new state-of-the-art showroom, opened
tailed briefing on vehicle performance, in the legendary Ferrari DNA experi- in late 2017, was an important moment
handling and innovation conducted by ence, behind the wheel of a selection of in its ongoing commitment to providing
professional Ferrari instructors flown the Prancing Horse’s finest models. a world-class service to the growing
in from Maranello, Italy especially for Euro Motors is proud to be the official number of car enthusiasts in Bahrain.
AlZayani Investments Group in spartan race
As part of 2018 Bahrain Sports Day, AlZayani
Investments Group participated in Spartan
Race in 7km course.
Al Zayani Investments Group team dis-
played incredible teamwork and managed
to overcome the event’s various obstacles.
The team received medals for finishing this
amazing and widely-participated event
which included thousands of participants,
men and women, of different ages, compete
in different categories.
2 1st Quarter 2018
In Celebration of National
Day, Euro Motors Jaguar
Land Rover Hosts Exclusive
Classic Car Show
As part of its National Day Celebrations,
Euro Motors, the exclusive importer and dis-
tributor for luxury automotive manufacturer
Jaguar Land Rover in the Kingdom of Bah-
rain, hosted an exclusive classic car show
on the 6th of December 2017 at the Euro Mo- displayed including a Series 1 Land Rover
tors Jaguar Land Rover showroom. Defender, a classic Jaguar XJ and a First
Classic Jaguar and Land Rovers owned by Generation Range Rover amongst others.
various private collectors from around the Also on display for guests was a true Jag-
Kingdom took centre stage during the cel- uar classic, the legendary Jaguar E-TYPE.
ebratory event. During the evening, guests Having won many accolades since its
were treated to a number of traditional launch, the Jaguar E-TYPE is unquestion-
performances from talented local artists ably one of the most iconic cars to ever be
while indulging in a wide range of authentic built. Originally unveiled to the public back
treats. Guests at the event were able to wit- in 1961, the E-TYPE was an instant hit with
ness and experience many masterpieces many in the car industry.
ZAYANI MOTORS HOSTS SUV CARNIVAL
Zayani Motors, the exclusive distributor
of Mitsubishi, Peugeot, MG and FUSO in
the Kingdom of Bahrain recently organ-
ised an SUV Carnival. The event was
held in a camp in Sakheer on Friday, 9
February. Zayani Motors’ entire range
of SUV models from Mitsubishi, MG and
Peugeot was on display for test drives.
The SUV Carnival, which was the first
event of its kind, was promoted through
social media accounts on Instagram and
Facebook, in addition to the Zayani Mo-
tors official website. Entry was free, for
families and friends of attendees.
The carnival concluded successfully,
with approximately 400 people visiting
the camp to make use of the test drives
and enjoy a fun day outdoors. There was
complimentary live grill and shawarma. combines the benefits of an SUV with
Children had a wonderful time thanks the versatility of a sedan, while the Mit-
to their allotted entertainment which in- subishi Outlander comes with a stylish
cluded a jumping castle, face-painting, a appearance and significantly improved
clown and table tennis. execution on the road. The Mitsubishi
General Manager of Zayani Motors Mo- Pajero exemplifies ultimate performance
hammed Zaki commented on the occa- and high quality features in one package.
sion: “The SUV Carnival was a hit, to our The Peugeot 3008 represents strength
immense satisfaction. There were smiles and character, while the Peugeot 5008 of-
on all faces, and many people were ex- fers a futuristic driving experience. With
cited to try out our SUV models and were its dynamic and sporty looks, MG GS is convenience with modern design; MG
impressed with their performance.” inspired by the diversity of a modern fam- ZS11 offers premium style without the
It’s worth noting that the Mitsubishi ASX ily; the MG RX5 couples practicality and premium price tag.
1st Quarter 2018 3
Euro Motors Jaguar
Land Rover Introduce
Exclusive New Features Euro Motors Stages Exclusive Ferrari Portofino Preview
to the Revamped
Jaguar and Land Rover Euro Motors, Bahrain’s official Ferrari im- Capable of unleashing a massive 600 cv
porter-dealer, staged a preview of the and sprinting from 0 to 100 km/h in just
Websites latest GT – Ferrari Portofino. The chic 3.5 seconds, the Ferrari Portofino is the
event, held at the new Ferrari showroom most powerful convertible to combine the
Euro Motors, the exclusive importer
in Bahrain, welcomed VIP clientele to advantages of a retractable hard top, a
and distributor for luxury automotive
take a closer look at the latest edition of roomy boot and generous cockpit space
manufacturer Jaguar Land Rover in
the Italian stable. plus two rear seats suitable for short
the Kingdom of Bahrain, launched an
Ferrari has chosen a particularly evoca- trips.
exclusive new feature in their websites
tive name for this exceptionally versatile The Ferrari Portofino’s all-new chassis
which allow customers to purchase
drop-top car. Portofino is renowned for its features a significant weight saving over
any Jaguar or Land Rover online with
charming tourist port and, over the years, the California T it replaces. Thanks to the
absolute ease.
has become internationally synonymous extensive use of modern production tech-
The Euro Motors websites, www.jag-
with elegance, sportiness and understat- nologies, all the chassis and body-in-
uar-bahrain.com and www.landrov-
ed luxury. The launch colour of the new white components have been redesigned
erbahrain.com, which were launched
Ferrari has also been dedicated to this with a consequent reduction in weight
late last year now allow customers to
marvellous town: Rosso Portofino. despite an increase in torsional rigidity.
purchase any Jaguar or Land Rover
with a click of a button. With customer
satisfaction being the top priority, Euro
Motors Jaguar Land Rover allows cus-
tomers to make their purchases with
a down payment of BHD 1,000. Using
the exclusive feature customers will
be able to purchase brand new vehi-
cles as well as APPROVED pre-owned
vehicles.
The websites include a fully-revamped ZAYANI MOTORS SPONSORS USHA UTHUP CONCERT
customer friendly user interface with
highly interactive content that allows Zayani Motors, the exclusive distributor with sheer energy and passion for her art,
users to experience dynamic and per- of Mitsubishi, Peugeot, MG and FUSO in she’s probably the only Indian singer who
sonalised specs and pricing. Jaguar the Kingdom sponsored an exciting event. can sing in various foreign languages such
Land Rover is the first manufacturer to Organised by the entertainment compa- as Dutch, French, German, Italian, Swahili,
introduce a detailed pricing configura- ny BrandBox, the Queen of Indipop Usha Russian, Arabic and Spanish. She is consid-
tor across nine countries in the region Uthup enthraled music lovers. Usha Uthup ered an icon of modern Kolkata and is an
with local currencies on their websites. Live In Bahrain is scheduled to take place active social presence in city life. She has
And the revamped websites integrate at The Indian School on Friday, 23 Febru- also acted in several movies both in Bolly-
this highly beneficial facility and al- ary, at 8 pm. wood and South India, and is the winner of
lows customers to purchase vehicles Usha Uthup is an Indian jazz, pop and play- the Padmashri Award 2011.
online through Euro Motors Jaguar back singer. She is well known for her songs In this context, Zayani Motors held a press
Land Rover, while being able to view in the 1960s, 70s and 80s. She’s an icon to conference and ticket launch for the con-
the latest financial offers available in the industry with her trademark husky voice, cert in its showroom on Tuesday, 13 Feb-
the Kingdom of Bahrain. bindi and kancheepuram saree. Performing ruary, which went successfully.
4 1st Quarter 2018
Euro Motors Jaguar Land Rover Announced Unbelievable Line-up of Vehicles for 2018
Euro Motors, the exclusive dealer and distrib- heart of a family-focused interior, the E-PACE Motors Jaguar Land Rover will be intro-
utor for luxury automotive manufacturer Jag- takes the rewarding Jaguar driving expe- ducing an impressive range of options and
uar Land Rover in the Kingdom of Bahrain, rience and adds everyday practicality with trims for all the latest Jaguar Land Rover
announced an incredible line-up of Jaguar class leading interior stowage. models. With 2017 being an incredible year
and Land Rover vehicles set to be launched Speaking on the line-up, Mr. Stephen Lay, in terms of overall performance, we eagerly
in 2018. the General Manager of Euro Motors Jag- look forward to a prosperous 2018, where
Moving into the New Year in full force, Euro uar Land Rover said: “On behalf of Euro we can carry forward our momentum and
Motors Jaguar Land Rover will be striving to Motors Jaguar Land Rover, it gives me continue performing at the expected level
emulate its incredible performance from 2017. great pleasure to announce the incredible of excellence.”
The first quarter of 2018 will see the launch of line-up of vehicles set to be launched in Consistently placing customer satisfaction
two iconic Land Rover models, the All-New 2018. We have some exciting models com- at the forefront, Euro Motors Jaguar Land
Range Rover and Range Rover Sport. First ing to the Kingdom next year including the Rover will also be providing its customers
revealed at the Design Museum in London in All-New Jaguar E-PACE, which is brand’s with 5 year free warranty, a free a 5 year ser-
early October 2017, Jaguar Land Rover’s pin- second SUV model along with the F-PACE. vice package and free road assistance ser-
nacle SUV has been subtly restyled and engi- Furthermore, at the turn of the year Euro vices for all of its models.
neered to be a more refined and luxurious ve-
hicle offering a modern ecological drive. The
Range Rover Sport, also first revealed at the
Design Museum in London in early October,
received a mild facelift along with numerous
upgrades and addition to its
interior, making it the brands
most dynamic luxury SUV yet.
Spring 2018 will see the launch
of Jaguar’s first compact SUV,
the E-PACE. With its sculpt-
ed bonnet and muscular rear
haunches, the E-PACE is a
dynamic, agile SUV with the
lines of a coupé. With a driv-
er-focused cockpit sitting at the
Euro Motors Jaguar Land Rover Exhibits Excellence with Innovative Initiative
Euro Motors, the exclusive importer and
distributor for luxury automotive manufac-
turer Jaguar Land Rover in the Kingdom of
Bahrain, announced that it will be show-
casing a used Jaguar and Land Rover
that has been partially reconditioned to
highlight the difference between a Jaguar
Land Rover APPROVED vehicle and a pre-
owned one.
Being on display up until the end of Janu-
ary 2018, customers were able to visit the
showroom and witness firsthand the differ- Furthermore to peruse through the entire electric and safety checks. The APPROVED
ence between a used vehicle and one that range of APPROVED vehicles, customers vehicles are reconditioned by Jaguar and
has been reconditioned by the APPROVED can visit the first floor of the showroom. Land Rover Trained Technicians using Jag-
certified pre-owned vehicle program. This The entire floor is dedicated to solely ex- uar Land Rover technology and genuine
showcase also provided customers with a hibiting APPROVED vehicles, hence mak- parts. Furthermore, the vehicles go through
comprehensive insight of the entire pro- ing it convenient for customers to choose a certified kilometer check and by doing
cess that an APPROVED vehicle goes their dream car. so, customers are granted a fully up-to-
through. Each and every APPROVED ve- All the Jaguar and Land Rover APPROVED date service history. Once the checks and
hicle at the showroom undergoes vigorous vehicles in the program undergo compre- reworking on the APPROVED vehicles are
testing in order to ensure that the vehicle hensive testing which includes a multi-point completed, they are taken on a road test by
is in the best of conditions. inspection that covers 165 mechanical, a Jaguar Land Rover Trained Technicians.
1st Quarter 2018 5
New MG RX5 compact SUV now on sale across the Middle East
The new MG RX5 compact SUV is now
officially on sale across the Middle East,
heralding the latest exciting chapter in the
rejuvenation of the famous British brand.
Customers can choose MG Motor’s new
‘hero SUV’ from a collection of four well-
equipped models, and two available pow-
ertrains, with prices starting at around
US$14,200 (depending on market).
The new MG RX5 will appeal to a range
of customers across the region, especially
younger buyers looking for value for mon-
ey in a stylish, technologically-advanced
package that allows them to stand out from
the crowd. Equipped with a 1.5T petrol en- spoke, two-tone 18” rims on COM and LUX large boot area. Useful technology offered
gine and 7-speed automatic gearbox the models combine with a sharp waistline as standard on most models includes re-
MG RX5 is available as entry level STD or that rises from front to rear to enhance the mote, one-touch opening of the rear hatch,
mid-range COM models. The more power- dynamic look. At the rear, a chrome plate keyless entry, a start button and an Auto-
ful 2.0T powerplant is mated to a 6-speed stretches out to the dual tail lights, visually Hold function.
automatic gearbox and is offered for either extending the vehicle width – reminiscent A clever remote smart application will allow
COM or top-of-the-range LUX trim levels, of the style of certain premium German the driver to operate vehicle functions such
with the latter featuring All-Wheel Drive. models. as remote start and stop air conditioning,
Mr. Tom Lee, Managing Director of SAIC Inside the cabin careful attention has been vehicle tracking and aftersales appoint-
Motor Middle East, the parent company of paid to delivering an extremely high quali- ments. It even reminds owners of the ser-
MG Motor, said: “Embodying the positive, ty finish, with the use of high grade materi- vices needed for the car. And for a hi-tech
new direction that MG is taking, the new MG al, chrome edging and soft-touch material generation, there is a 10.4” high-definition
RX5 is the latest model to join our exciting covering 80% of the surfaces. A supersize, infotainment touchscreen with Apple Car-
range of stylish, hi-tech vehicles. As MG opening panoramic sunroof floods the in- Play and Navigation on the COM and LUX
builds momentum across the Middle East, terior with light, accentuating the best-in- versions and an 8” colour navigation sys-
boosted by the appointment of new dealers class space that it offers. Helped by the tem for STD models.
in markets such as Saudi Arabia and the 2700mm wheelbase, and total length of Power is derived from a choice of two turbo-
United Arab Emirates, we are confident that 4545mm, rear leg space (982mm) and head charged engines. Both 2.0T and 1.5T units,
this new compact SUV will prove extremely space (987mm) are significantly better than which are mated to six and seven-speed
popular among the region’s car buyers.” in rival cars. transmissions respectively, provide impres-
The MG RX5 showcases an attractive, fu- MG’s new compact SUV delivers practicali- sive performance and efficiency. Deliver-
turistic design that is instantly recognisable, ty and convenience. The flexible rear space ing maximum power of 221 hp and torque
notably at the front where the stylish square incorporates adjustable, fold-flat seats with of 350 Nm, the 2.0T engine can accelerate
LED headlamps, imposing wing-shaped split/fold function, while there are multiple the MG RX5 from 0-100kmh in 8.2 seconds,
grille and innovative foglamps endow it storage spaces throughout the cabin for while the efficient 1.5T powerplant returns
with real on-the-road presence. Sporty five- bottles, mobiles and cups in addition to a top figures of 169 hp and 250 Nm.
Dealer management system, Autoline Drive
implemented at Ferrari and Maserati showroom
Euro Motors have implemented the state Other advanced features include interac-
of the art dealer management system - tive customer communication for online
Autoline Drive for its Ferrari and Maserati approvals, Mobile CSI and Campaign
Franchises. This cloud based system en- Manager. A truly future proof system
compasses Mobile Workforce featuring with upgrades released every month by
Mobile Tools for Salespeople, Service Ad- CDK and eventual plans for integration
visors & Technicians which Euro Motors with Ferrari and Maserati Manufacturers
have pioneered in Bahrain. system.
6 1st Quarter 2018
AlZayani Investments Group visits Hidd Rehabilitation
center for bahrain’s sports day
First Motors
Sponsors ‘Atif Aslam
Live In Bahrain 2017’ at
Pakistan School,
Bahrain
First Motors, the exclusive distributor
of Hyundai vehicles in the Kingdom
of Bahrain, proudly sponsorsed by the
Mega Musical Event, ‘Atif Aslam - Live
in Bahrain 2017’, that recently took
place at the Pakistan School in Isa
Town.
The concert, which was held on Fri-
day, the 24th of November from 7:30
p.m. onwards at the Pakistan school
ground, was an eagerly anticipat-
ed treat for music lovers, especially
Bollywood fans, throughout the King-
dom. International celebrity, Pakistani
singer and songwriter Atif Aslam, the
creator and lead singer of many of the
most popular Bollywood songs to date,
was accompanied on stage by other
famous musicians from the Bollywood
film industry on the night, and captivat-
ed Bahrain with his comforting, soulful
voice.
Being the prime sponsor of the show,
which turned out to be a megahit and
pulled in more than 7,000 spectators,
As part of implementing the wise First Motors proved its continuous ef-
leadership’s of the Kingdom forts to engage with the communities
of Bahrain vision for Bahrain’s present at large in the Kingdom of
sports day, AlZayani Invest- Bahrain, and exemplified its apparent
ments Group on Tuesday, Feb- desire to give back to the people for
ruary 13, 2018 visited the Hidd their steadfast loyalty over the years.
Rehabilitation center for special In line with the promotion of the con-
needs and held several sports cert, First Motors also conducted a
activities with the center. competition on Instagram which was
The day was loaded with fun, held with the rewarding intention of
games, activities and a lot of showing gratitude to its followers for
surprises. the immense following it has garnered
At the end of the visit, medals on its social media presence. Ten win-
was distributed to all the partic- ners were randomly drawn from the
ipants with a group photo taken enormous pool of participants and
with the AlZayani Investments were provided with complimentary
Group staff. passes to the musical concert.
1st Quarter 2018 7
Affordable Luxury and
Guaranteed Quality with the
Enhanced Jaguar Land Rover
APPROVED Certified Pre-Owned
Vehicle Program
Euro Motors, the exclusive importer and distrib-
utor for luxury automotive manufacturer Jaguar
Land Rover in the Kingdom of Bahrain, now
makes purchasing one of their masterpieces
ever more appealing with the Jaguar APPROVED
and Land Rover APPROVED certified pre-owned
vehicle program.
With an entire floor dedicated solely for Jaguar which includes a multi-point inspection in turn promotes value for customer
Land Rover APPROVED vehicles, customers that covers 165 mechanical, electric and satisfaction. Once the checks and re-
can browse through and select their dream cars safety checks. working on the APPROVED vehicles are
with absolute ease. Each and every APPROVED In order to provide customers with the completed, they are taken on a road test
vehicle available at the showroom goes through level of excellence that we stand by, the by one of the Jaguar Land Rover Trained
vigorous inspection and testing before being put APPROVED vehicles are reconditioned Technicians. The entire process is thor-
on display, hence prospective customers are as- by Jaguar and Land Rover Trained Tech- oughly done to ensure that customers
sured that the vehicles are available in the best nicians using Jaguar Land Rover tech- are able to purchase the finest certified
of conditions while being extremely affordable. nology and genuine parts, which allows pre-owned Jaguar or Land Rover in the
A program such as this enables to meet the de- customers to experience them in all their Kingdom. With economical advantages
mand of the pre-owned vehicle market and facil- magnificence. The APPROVED vehicles and the other benefits on avail, custom-
itates in making Jaguar and Land Rover vehicles go through a certified kilometer check ers are guaranteed exceptional quality
more accessible to everyone. All the vehicles in and by doing so, customers are granted and ensured affordable luxury at abso-
this program go through comprehensive testing a fully up-to-date service history which lutely no compromise.
Genesis G70 Wins 2018 iF Design Award for Automotive Product Design
The Genesis G70 luxury sedan, which is
due to launch in the Middle East in April,
has received the 2018 iF Design award for
automotive product design, presented by
the World Design Guide. This marks the first
iF Design award win for Genesis since the
2015 launch of the luxury brand.
“We are very proud that the World Design
Guide recognized the G70 as a leader in
automotive design,” said Executive Vice
President Luc Donckerwolke, Head of Gen-
esis Design. “As a design-driven brand,
Genesis will continue to progress the art of
athletic and elegance throughout our cur-
rent and future product.” headlamps defines the Genesis signature adds to our excitement as we prepare for
The iF Design award honors the G70 for face. Proudly above the grille sits the iconic the new model’s launch, knowing that we
excellence in automotive design. The G70 Genesis logo. have something truly outstanding to offer.”
expands the brand’s appeal in a perfor- “The Middle East is a vitally important mar- Presented by the World Design Guide, the
mance-driven direction, with sporty charac- ket for the Genesis brand, with a luxury iF Design award is one of the world’s most
ter lines and strong, sculpted surfacing. segment that is very strong and also very important prizes for excellence in design.
Its main character line, the “Parabolic Line,” demanding, the key to success is to satisfy In 2018, companies from 54 countries sub-
carves along the side leaving constant ten- the highest expectations of our valued cus- mitted 6,402 products to be judged by an
sion across its muscular body. The visual tomers,” said Altar Yilmaz, Head of Genesis independent international jury of 63 design
relationship between the crest grille and for Africa and the Middle East. “This award experts.
8 1st Quarter 2018
AlZayani Investment Group staff attend workshop on business ethics
The National Institute of Industrial Training (NIIT) in corporation with Work Ethics such as Discipline, Accountability, Professionalism and
Tamkeen organized a Work Ethics Training & Workshop which was creative strategies to implement ethics at workplace.
attended by AlZayani Investments Group staff. The training workshop was held from 18th to 28th February 2018 at
The main objective of the workshop was to explain various pillars of NIIT, Bahrain.
Take Your Ride to the Next Level with MITSUBISHI ECLIPSE CROSS
Zayani Motors, the exclusive dealer of
Mitsubishi in the Kingdom of Bahrain,
has launched the 2018 Mitsubishi Eclipse
Cross. Innovative and distinctive, this car
effortlessly combines striking design with
advanced technology.
The design concept brings focus to sharp-
ness and dynamicity. The result is a care-
fully crafted vehicle that fuses SUV func-
tions with sheer style. The Eclipse Cross
comes with a wide selection of features. It
is compact, efficient, and visually attrac-
tive –a bold car for a bold individual. lighting design, a distinctive rear shape,
From a single glance, the car draws the in addition to sporting 18” alloy wheels.
eye with its vibrant metallic red, making All these elements in concert emphasise
a powerful impression in any kind of set- the brilliant Japanese craftsmanship that
ting. The higher intensity and brightness of went into every minute detail.
paint is achieved through “Takumi Paint- The interior of the Eclipse Cross exudes
ing” which uses a multi-layered base and opulence and comfort with adjustable
clear coat with a 3-bake process. front and rear leather seats. The cockpit is
The exterior is characterised by the sharp welcoming, with all its functions within the
lines of a dynamic coupé form, express- reach of the driver. These include display
ing the force of a starting athlete. The car audio, electric parking brake and full co-
features a dynamic shield face, Hi-Tech lour head-up display.
1st Quarter 2018 9
Euro Motors Jaguar Land Rover Celebrates Third Year Anniversary of Land Rover
Experience Centre Bahrain and Successfully Hosts Jaguar’s Art of Performance Tour
Euro Motors, the exclusive importer and
distributor for luxury automotive manufac-
turer Jaguar Land Rover in the Kingdom of
Bahrain, celebrated in emphatic style the
3rd year anniversary of the Land Rover
Experience Centre Bahrain, by holding a
two day event at the Bahrain International
Circuit (BIC) in Sakhir.
The celebratory event, which was held on
the 23rd and 24th of February 2018, was
attended by many guests which includ-
ed VIPs, media representatives as well
as prospective and current customers.
During the anniversary event, guests were
able to participate in a wide range of ac-
tivities including Land Rover Experience
rides and the Jaguar Dynamic Drives.
During the two-day event, Land Rov-
er Experience Centre Bahrain delivered
over 320 driver experiences that were three years, the presence of the Centre in expert drive instructors, this tour allowed
thoroughly enjoyed by all the participants. the Kingdom along with the number of vis- enthusiasts to drive and push the Jaguar
Taking it a step further this year, the Cen- itors per day has been growing exponen- vehicles to the limits through exhilarating
tre also conducted a number of activities tially. Every year the incredible Land Rover challenges. The Art of Performance Tour
that catered to all age groups, including a fleet is regularly renewed to include the provided participants with the remarkable
Smart Cone Challenge for kids. latest models thus ensuring that custom- opportunity to test their precision and dy-
With the Land Rover Experience Centre ers receive a wholesome experience every namic driving skills. The participants of the
Bahrain being the first of its kind in the time they visit. final leg of the Tour will be given the unique
MENA region, it was designed to cater to For the second consecutive time, Euro opportunity to win a trip to the United King-
both the local Bahraini and regional market Motors Jaguar Land Rover also host- dom to visit the home of Jaguar along with
and it has been doing so successfully for ed the semi-finals for the Jaguar’s Art of special passes to the Goodwood Festival
the past three years. During the successful Performance Tour. Guided by Jaguar’s of Speed.
Hyundai Consistently Ranked among World’s Top-Valued Brands
Hyundai has maintained its position as one ranking comes after Hyundai sold 4.86 mil-
of the world’s 40 most valuable brands for lion units annually worldwide, and places
the third year in a row, according to the the Hyundai name above Audi, Nissan,
latest Best Global Brands report from re- Volkswagen, and Porsche.
spected international consultancy Inter- This follows a period of exponential growth
brand. The carmaker retained its place as for South Korea’s leading automotive man-
the world’s 35th most valuable brand and ufacturer that has seen a fourfold increase
sixth most valuable automotive brand, de- in brand value since 2005, rising from US
spite challenging conditions in many glob- $3.5 billion to its current record value.
al markets. “Hyundai Motor aims to be a lifestyle
Interbrand’s rankings are calculated using brand rather than simply an automotive
companies’ financial balance sheets com- brand, so we are building on our ‘Modern pany. “Our brand philosophy and blue-
bined with marketing activities, while also Premium’ brand direction and moving into print for future mobility has resulted in the
reflecting each brand’s potential profit. The new automotive spaces that allow peo- rise of our brand value and, in addition to
analysis assessed Hyundai’s brand value ple to experience our brand value at ev- quality, technology and price, our creativ-
as growing to US $13.2 billion for 2017 - ery touchpoint,” said Wonhong Cho, Chief ity and innovation will lead us to achieve
a 5.1% increase on the previous year. The Marketing Officer at Hyundai Motor Com- sustainable brand growth in the future.”
10 1st Quarter 2018MG ZS crossover now on sales across the Middle East
MG Motor has announced that its new
MG ZS crossover is now on sale across
the Middle East, bringing premium style,
without the premium price tag, to cus-
tomers across the Gulf region. Prices
for MG’s new crossover start at around
US$12,000 (depending on market) for the
entry level 1.5L STD model.
The new MG ZS enjoyed its Middle East
show reveal at the Saudi International
Motor Show in December, and is now
available in three high value trim lev-
els - 1.5L STD, 1.5L COM and 1.5L LUX
– the perfect option for buyers seeking
a good-looking, well-equipped, well-built
car at a sensible price. female market. All of which makes this a sive space for the driver, while being ac-
The arrival of MG’s new crossover marks an very strong entrant into the regional SUV cessible and user-friendly for any passen-
exciting new era of design for the famous sector, while at the same time helping to gers. More than 80 percent of the exposed
British car brand with the introduction of spread the message that MG is a key player surfaces are covered with soft materials,
a totally new design philosophy. Based on on the international automotive field.’’ and a colour contrast from the dark grey
‘Emotional Dynamism’, this more expres- A distinctive grille, increased MG branding base creates a layered effect.
sive design language showcased by the and a delicate front end give the car a re- A trend for ‘bigger’ connectivity means
MG ZS is set to feature across all upcoming fined look that carries through its sweeping MG’s inkaLink system, with 8” infotainment
models, and emphasises the premium ex- corners to the robust rear end. A combina- screen and Apple CarPlay, will become a
perience and commitment to quality of the tion of quality and a premium finish have signature of MG going forward as it looks
ambitious brand. been at the heart of MG’s design philos- to target a younger generation. A remote
Commenting on the new model, Mr. Tom ophy for the MG ZS, with every surface, smart application will allow the driver to
Lee, Managing Director SAIC Motor Mid- material and fitting selected for its visual operate vehicle functions such as remote
dle East, said: “The new MG ZS features a impact, as well as durability and longevity. start and stop, manage air conditioning, ve-
stylish new design language and a host of Commitment to design excellence is con- hicle tracking and aftersales appointments.
hi-tech features tailored specifically to the tinued in the interior of the MG ZS, with It even reminds owners of the services
needs of the younger generation and the touches that nod to a dynamic and exclu- needed for the car.
1st Quarter 2018 11Euro Motors Jaguar Land Rover Launch Offer Exclusively on APPROVED Jaguar Vehicles Euro Motors, the exclusive importer and over a period of 5 years. Furthermore, the vantages and the other benefits on avail, distributor for luxury automotive manufac- campaign also includes other incredible customers are guaranteed exceptional turer Jaguar Land Rover in the Kingdom models such as the Jaguar XJ, F-TYPE quality and ensured affordable luxury at of Bahrain, recently launched an attrac- and F-PACE amongst others. absolutely no compromise.” tive campaign offering customers with the Elaborating on the amazing offer, the With an entire floor dedicated solely for lowest ever deposit rates for APPROVED General Manager of Euro Motors Jaguar Jaguar Land Rover APPROVED vehicles, Jaguar pre-owned vehicles. Land Rover, Mr. Stephen Lay said: “As customers can browse through and se- Under the features of the campaign, cus- part of our constant efforts to provide lect their dream cars with absolute ease. tomers will be able to drive away with any unrivalled customer experience, we at Each and every APPROVED vehicle APPROVED Jaguar model directly from Euro Motors Jaguar Land Rover are de- available at the showroom goes through the showroom by making the lowest ever lighted to present our loyal clients with vigorous inspection and testing before deposit payment rates offered by Euro the advantageous offers exclusively for being put on display, hence prospective Motors Jaguar Land Rover. By introducing APPROVED pre-owned Jaguar models. customers are assured that the vehicles such a campaign, prospective customers With the introduction of this campaign, are available in the best of conditions will be able to purchase the Jaguar XF by we are offering our customers with the while being extremely affordable. making a BHD 1,000 deposit and paying a lowest ever down payment for any of In order to provide customers with the monthly interest-free amount of BHD 149 our APPROVED vehicles. Each and ev- level of excellence that Euro Motors Jag- over the course of 60 months. Jaguar’s ery APPROVED vehicle in the pre-owned uar Land Rover stand by, the APPROVED most advanced and refined sports saloon, program go through vigorous testing to vehicles are reconditioned by Jaguar the XE, will be available for an unbeliev- ensure that our customers are able to and Land Rover Trained Technicians us- able deposit amount of BHD 1,200 and an purchase the finest pre-owned Jaguars ing Jaguar Land Rover technology and interest-free rate of BHD 179 per month in the Kingdom. With the economical ad- genuine parts. COOL FRENCH CHIC - EUROPEAN CAR of the YEAR 2017 The French Lion’s 3008 model SUV won this award for so many reasons: It’s styl- ish, cool and exciting with a bite! The up- market feel, Advanced Driver Assistance Systems and high quality new i-Cockpit ®, and gutsy, full-on driving experience exudes youthful power with the 1.6 THP 165 hp-6 speed automatic engine and a mighty torque of 240 N.M at 1400 RPM. Performance is backed up by luxury finish and first class travel all round. It pampers but is also impressively pow- erful on any surface. High style, innova- tion and Peugeot’s successful design all combine to make it stand out from the rest. 12 1st Quarter 2018
Euro Motors Jaguar
Land Rover Presents
Incredible Offer on
Deployable Side Steps
for Range Rover and
Range Rover Sport
Euro Motors, the exclusive dealer and
distributor for luxury automotive man-
ufacturer Jaguar Land Rover in the
Kingdom of Bahrain, proudly presents
its customers with an exclusive promo-
tion on a range of accessories for the
Range Rover and Range Rover Sport.
Owners of the Range Rover and Range
Rover Sport can now avail of Euro
Euro Motors welcomes the all-new Motors Jaguar Land Rover’s latest of-
BMW X2 to its showroom fering in terms of accessories, an un-
believable 25% discount on the prices
Euro Motors, the official BMW Group import- inimitable character appeals most strongly for both Fixed and Deployable Side
er in Bahrain, has welcomed the eagerly an- to young, extrovert and active people who Steps. The highly beneficial offer is ex-
ticipated BMW X2 to its showroom. With a attach great value to individuality, genuine clusively for the first 20 customer who
design oozing individuality from every pore fun at the wheel and lifestyle matters, with- visit the showroom and wish to have
and a sporty suspension set-up, the BMW out wanting to leave themselves short on their SUV’s fitted with the side steps.
X2 pushes back boundaries, puts a firework functionality. The Deployable Side Steps elevate the
under old habits and brings previously un- The car’s chassis and xDrive intelligent all- brand’s allure to the next level and can
charted levels of driving pleasure to this ve- wheel-drive system promise undiluted driv- be fitted for both the Range Rover and
hicle segment. ing fun, and cutting-edge engines strike the Range Rover Sport for an incredible
The petrol engine/transmission variant are ideal balance between sporting dynamics price of just BHD 1,375.
offered from launch: the BMW X2 xDrive20i and exceptional efficiency. The digital ser- These smart, practical steps not only
petrol model with 141 kW / 192 hp (fuel con- vices from BMW ConnectedDrive and BMW make it easier to get in and out of the
sumption combined: 5.9 – 5.5 l/100 km [47.9 ConnectedDrive Services – both of which are vehicle but also add a stylish touch
– 51.4 mpg imp]; CO2 emissions combined: now available in freshly updated form – add with its sleek design to enhance the
134 – 126 g/km)*. Further attractive model further intensity to the overall BMW X2 ex- SUV’s exterior. Neatly stowed under
variants will be added to the Sports Activity perience the sills, the side steps automatically
Coupe line-up in early 2018 – in the shape The bold, uncompromising nature of the new deploy in 1.5 seconds when the door is
of the three-cylinder X2 sDrive18i and the BMW X2 is evident at first sight. This vehi- opened, or when activated by the key
four-cylinder X2 xDrive20i, X2 sDrive18d cle stands out from the crowd in any setting. fob. They stow automatically when the
and X2 xDrive18d. The outputs of the petrol Even next to its bigger brothers, the BMW door is closed. The Deployable Side
models range from 103 kW / 140 hp in the X2 X4 and X6, the BMW X2 makes a wholly Steps are sensitive to obstructions that
sDrive18i (with manual gearbox, fuel con- distinctive impression. The main contribut- restrict it from deploying in off road or
sumption combined: 6.3 – 6.0 l/100 km [44.8 ing factor here is the car’s exterior design, low range settings and automatic mode
– 47.1 mpg imp], CO2 emissions combined: which essentially combines the fast-moving can be overridden to allow roof access
144 – 138 g/km**; with seven-speed Step- body language and low-slung proportions when the doors are closed.
tronic dual-clutch transmission, fuel con- of a coupe with the robust construction of a
sumption combined: 6.2 – 5.9 l/100 km [45.6 BMW X model.
– 47.9 mpg imp], CO2 emissions combined: “The BMW X2 represents an expression
141 – 135 g/km**) up to 141 kW /192 hp in the of modern and extrovert vehicle dynam-
X2 xDrive20i (fuel consumption combined: ics,” says Adrian van Hooydonk, Senior
6.2 – 6.1 l/100 km [45.6 – 46.3 mpg imp]; CO2 Vice President BMW Group Design, in de-
emissions combined: 142 – 138 g/km**) scribing the new BMW X2. “Its standalone
The Sports Activity Coupe goes above and vehicle concept brings a new, fresh and
beyond any rival past or present in bringing exciting facet of the BMW to the compact
joy and driving pleasure to the segment. Its segment.”
1st Quarter 2018 13The New Jaguar E-PACE Makes its Debut at the Euro Motors Jaguar Land Rover
Showroom in the Kingdom Of Bahrain
Euro Motors, the exclusive importer and dis-
tributor for luxury automotive manufacturer
Jaguar Land Rover in the Kingdom of Bah-
rain, has announced the arrival of the new
Jaguar E-PACE in its showroom.
The Jaguar E-PACE is a five-seat, compact
SUV that packs the design and performance
of a Jaguar sports car into a spacious, prac-
tical and connected all-wheel-drive vehicle.
Trademark Jaguar driving dynamics and
design put the brand’s sports car DNA in
a practical design packed with advanced
technologies to keep you connected.
The exterior design is inspired by the Jag-
uar F-TYPE sports car and characterised charging points and five USB connections and also combines with the electric power
by the distinctive Jaguar grille, muscular as well as a 4G Wi-Fi hotspot for up to eight assisted steering system and rear radars
proportions, short overhangs and powerful devices. to deliver a Blind Spot Assist function, to
haunches that give the E-PACE a bold and The E-PACE has exceptional interior space help reduce the risk of sideswipe collisions
purposeful stance, instantly communicating for its class. The compact SUV can seat five on multi-lane roads. A new Forward Traffic
dynamic agility. Jaguar sports car DNA is in absolute comfort with generous rear leg- Detection system also warns drivers of ap-
also evident in the fast sweep of the roofline room. The large luggage space is made pos- proaching vehicles at junctions where vis-
and the distinctive side window graphic. sible by the vehicle’s sophisticated Integral ibility is restricted. Advanced active safety
Link rear suspension architecture and can features include a pedestrian airbag, which
E-PACE: Connected, Intelligent, Agile, Re- fit a pushchair, a set of golf clubs and a large deploys from beneath the trailing edge of
sponsive suitcase. the bonnet in the event of a collision.
The Jaguar E-PACE is connected and intel- E-PACE is available with a powerful 300PS The E-PACE is the first Jaguar to feature the
ligent. The 10-inch touchscreen comes as Ingenium petrol turbo engine powering the company’s next-generation Head-Up Dis-
standard and connects customers to their sporting SUV from 0-100km/h in just 6.4 play technology. The advanced display can
favourite apps, including Spotify. Jaguar seconds before reaching an electronical- project up to 66 per cent more information
Land Rover’s InControl system allows you ly-limited top speed of 243km/h. onto the windscreen using large, full-colour
to keep the vehicle secure by tracking it E-PACE’s Active Driveline all-wheel-drive graphics with enhanced clarity. Essential in-
on your smartphone, automatically alerts system is a technological first for Jaguar. formation including vehicle speed and navi-
the emergency services in case of an ac- The intelligent set-up combines phenom- gation directions are in full view at all times,
cident and allows you to check fuel levels enal traction with Jaguar’s unmistakable with alerts and updates for the infotainment,
and mileage remotely via a smartphone or rear-wheel-drive character. The system’s safety and convenience features all project-
smartwatch. Customers can warm up the torque-biasing capability delivers optimal ed directly into the driver’s eyeline – reduc-
car, cool it down and even start it remotely stability, dynamics and fuel efficiency in all ing the need to look away from the road.
using InControl. conditions and all weathers. The strong chassis also allows owners to
Digital connectivity can be found through- The E-PACE features the very latest safety tow up to 1,800kg (braked), ideal for custom-
out the cabin, ready for every need of the and driver assistance technologies. A stereo ers who use their E-PACE for both business
modern family. There are up to four 12-volt camera which supports Lane Keep Assist and pleasure.
Name POsItIOn BabY Name
Nisha Koshy Executive Secretary Jaden
Umer Farooq Accounts Assistant Manager Mohammed & Tawsel
14 1st Quarter 2018You can also read
