FESTIVAL OF ECONOMICS TRENTO 2-5 JUNE 2022 - 24 ORE System
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FESTIVAL OF ECONOMICS TRENTO 2-5 JUNE 2022
24ORE System is the advertising agency of the 24ORE
Group and a selected group of third-party publishers,
both in the Italian and international markets. The
quality and the authoritativeness of 24ORE System
media portfolio, together with the ability to offer
exclusive supports, projects and creativity are the
strengths of an innovative and constantly evolving
The 24ORE Group is the leading Italian communication offer in which one of the main
publishing group specialized in economics, protagonists is 24 ORE Eventi, the structure capable of
finance and professional publications. building cross-media OTG projects whose contents are
Grown up around the newspaper, the Group is designed together with the publisher and are able to
today a point of reference at European level for meet clients needs and reach BTB and BTC targets.
the Italian productive sector.
Its products and services are fundamental tools
for information and updating for entrepreneurs,
managers and professionals.
24 ORE GROUP FORT THE FESTIVAL OF ECONOMICS TRENTO The 24 ORE Group as organizer proposes an integrated project that has as its objective an approach path through various initiatives planned throughout the year up to the main appointment in June. All this thanks to the various information platforms of the Group, which will be able to create and amplify the various contents to be transmitted on the occasion of the Festival. The editorial path will include the identification of specific themes and the integration between the various themes and contents to be dealt with, such as: enhancement of the excellence of the territory, push on the green economy and interconnections, growth in the use of heritage and cultural activities, sense of belonging of young people to the project and bringing the population closer to sport and the territory. The meetings will be moderated by the best journalists of the Sole 24 Ore and the national publishing scene and journalists from international newspapers will also be involved. The city of Trento and its Festival will become the center of the economic and social debate at European level for 4 days
INTRO & BASIC INFO
TRENTO FESTIVAL OF ECONOMICS WHERE IS IT:
Born in 2006 from the idea of comparing economists with City of Trento
the general public and studying national and international
economic issues. WHEN:
The 2022 edition will be co-managed by Il Sole 24 Ore and From 2 to 5 June 2022
the Province of Trento, through Trentino marketing and
with the collaboration of the Municipality and the ACCESS MODE:
University of Trento. public events with free admission, some upon
registration
CONCEPT:
Widespread festival, which starting from Piazza del SPONSOR:
Duomo, will involve the most significant points of the city Companies will have the opportunity to support the
of Trento to show the closeness between companies, event, with different partnership methods,
institutions, young people and families. interventions in the program and ad hoc initiatives
that can be built together with the 24ore Group. They
FORMAT: will also be able to support an editorial path on the
The festival will have a vertical «mother» schedule which media of Gruppo24ore which will anticipate, deepen
will alternate institutional appointments over the 4 days, and talk about the themes of the festival. They will be
including panels, keynote speeches, round tables and trials. present on the territory with OTG visibility.
It will open from an opening ceremony on June 2nd. And a
horizontal schedule, the "Fuori Festival" with educational
transversal events dedicated to families and students and
entertainment events
CONTENTS AND THEMES
Festival
THE TITLE ECON
OMIA
trento
After the pandemic,
BETWEEN ORDER AND DISORDER
2022
JUNE
o What has changed in the world, in Europe and in the
communities
o Will the drive for change be reabsorbed by the system or will
new economic and social balances arise, causing tensions and
continuous destabilization?
o Check up on investments and reforms in Italy
Festival
ECON
MANIFESTO OMIA
trento
The Coronavirus Pandemic will produce deeper social, economic
and political impacts. The response to the crises that the
2022
pandemic triggered urged global emergency measures: in China
as well as in Europe and in the Us. Fiscal Policies have returned
to the forefront of the political agenda. Public debt is growing
everywhere. Real economy is deeply changing. In this new
JUNE
context, local communities are gaining a central role.
The whole of the measures adopted by the European Union even
exceeds the total amount of the Marshall Plan dating back 50
years ago. This strategy will craft new international balances.
China is challenging American international leadership: who will
emerge as a “winner”? This is the time for Europe to stop its
decline.
Festival
MANIFESTO ECON
OMIA
trento
Ideologies and leadership are weakened in the Western World. How
will its internal balance change? Should the system absorb current
2022
transformations or should a new global order emerge? There are
therefore two options: Order, as a new social contract, and Disorder
due to the failure of the sensitive issue of transition.
At a time of demographic and productivity crisis, in this context,
GIUGNO
Italy has a chance to react. Starting from the 2022 edition of the
Trento Festival of Economics, Il Sole 24 Ore, Radio 24 and the
press agency Radiocor launch a three-year monitoring and
evaluation for Recovery Plan investments and reforms. The event
is scheduled for June 2022.
CONCEPT AND FORMAT Over the four days, the program schedule of the event will be articulated with numerous vertical appointments throughout the day with different editorial formats: from the opening ceremony, to the talks, direct radio programs open to the public, hackatons flanked by talks dedicated to culture and to issues of the territory, key notes, round tables, and summits. These will be accompanied by educational events aimed at the world of young people and moments of entertainment. A dynamic and innovative schedule with initiatives that will give life to a new event also in terms of language and tone-of- voice, creating, among other things, a more inclusive welcome for the young target, citizens and families. For a greater focus on the business target it will be possible to create moments of networking, comparisons between local and international realities, streaming on widespread locations and contests for students. The concept includes different formats (physical and hybrid events) and aims to broaden the catchment area both in quantitative and qualitative terms of the participants by alternating appointments dedicated to companies, institutions, young people and families with national and international interlocutors.
1
THE SPEAKERS
The speakers will be chosen from among the opinion The Sole 24ORE journalists will give maximum
leaders of national and international importance to coverage to the event through a strong presence on site
give broad scope and maximum authority to the and will act in coordination with correspondents from
themes of the initiative. Personalities selected from the various European and New York offices, expanding
among the most prominent nationally and the reach of the content produced; moreover, the
internationally, scientists and researchers, worldwide distribution of Radiocor News (Bloomberg,
representatives of civil society and institutions, Factiva, LSE, INFRONT FINANCE ..) will guarantee
economists, entrepreneurs, managers and further international resonance. Directors and
representatives of the most important academic journalists from other national and international
realities in Italy and in the world will be involved. newspapers will also be involved in the moderation of
the various events.
The prestige of the Economy Festival and the
recognized leadership and authority of the 24 ORE In addition, SKY TG24 will be the media partner of the
Group will be the elements of attraction for the initiative following the event from Trento with an active
involvement of the most prestigious Italian, European involvement in the schedule.
and non-European speakers.
To bring the Millenials target closer, some of the main
INFLUENCERS and talents who have affirmed their
notoriety through social platforms will be involved.1
TARGET Everyone's Festival.
Sharing and collectivity.
CITIZENSHIP THE WORLD OF
AND FAMILIES BUSINESS
TERRITORY INSTITUTIONS
YOUNG PEOPLE THE ACADEMIC
WORLD1
LOCATIONS*
MUSE PALAZZO GEREMIA
PALAZZO DELLA PIAZZA DUOMO
PROVINCIA
TEATRO SOCIALE
PALAZZO DELLA
REGIONE
PIAZZA FIERA
* By way of example and not exhaustiveTHE FORMAT
THE «FESTIVAL» INSTITUTIONAL FORMATS
OPENING CEREMONY A DIALOGUE WITH ONE TO ONE
Institutional event for the opening of the 2022 Festival. It will kick off interviews with prominent personalities
the 4-day event with the participation of the highest institutions of the
Trento area together with the scientific committee, academics, KEYNOTE
entrepreneurs and the main media. Lectio Magistralis of institutional figures
SUMMIT PANEL
Vertical conference for the reference market, with the aim of creating Round tables with the moderation of the 24 Ore Group journalists
an interactive comparison on economic and market trends, on
strategies for growth and change. MEETINGS WITH THE AUTHORS
Presentation of books and dialogues with authors
TOPICS
Events conceived starting from highly topical issues and with a strong BROADCAST LIVE RADIO 24
informative relevance, to convey immediate and timely content. The live broadcast of some of the top programs according to the normal
schedule scheduled by Radio 24
MEET & TALK
Meetings aimed at investigating vertical and sector issues relating to ROUND TABLE RADIO 24 Round tables moderated by Radio 24 journalists
the new paradigms of the Recovery Fund, also in consideration of the with participation from the public
guidelines identified by the Provincial Development Plan
LIVE RADIO 24
ART TALK Live off-air events with audience participation
Meetings dedicated to the relationship between economics and art
analyzed through the most current issuesOPENING CEREMONY An institutional event for the inauguration of the 2022 Edition of the Trento Festival of Economics. Representatives of national and local institutions, opinion leaders and representatives of the national and international economic world will be invited who together with the Scientific Committee will present the scenario from which all the moments of in-depth analysis of the Festival schedule will develop. Starting from the 2022 theme "After the pandemic, between Order and Disorder", the official start will be given to the 4 days of meetings and events, narrating the schedule. Totally renewed, full of new ideas and proposals, it will be the reference point for the protagonists of the business world, media policy and also for the citizen and the whole Trento area. It will be produced in Italian and English.
MEET & TALK / RADIOCOR The Information Agency Il Sole 24 ORE Radiocor, with the thematic digital newspapers Agrisole, Sanità24, Edilizia e Territorio and Guida al Diritto, will organize a cycle of 5 meetings aimed at investigating vertical and sector issues relating to the new paradigms of the Recovery Fund, also in consideration of the guidelines identified by the Provincial Development Plan. The meetings will be moderated by a journalist from the 24 ORE Group and foresee the presence of two speakers. Themes Each meeting will be dedicated to one of the following thematic areas and will be of about one hour: o Innovation and development (internationalization, digitalization, etc.) o Health (prevention, services, relationship with the territory, etc.) o Environment and soil (agriculture, forests, tourism, green economy, etc.) o Territory and safety (infrastructure, construction, transport, energy, waste, etc.) o Delegation and simplification
ART TALK / 24ORE CULTURA
24 ORE Cultura, the company of the 24 ORE Group, a reference partner in the
Italian and international cultural business, will organize a cycle of 3 meetings
aimed at deepening the relationship between economy and art analyzed through
the most current issues.
Themes
Each meeting will involve experts from the Economics of Culture sector, cultural
managers / representatives of Cultural Institutions of national and international
importance and will last approximately one hour:
o Economy and art market: new scenarios
o Museums and post-pandemic art: the new professions of art between physical
and digital
o Sustainability of museums and exhibition projectsLIVE PROGRAMS AND RADIO
24 LIVE
The external studios of Radio 24 are a very attractive opportunity for
the listeners that can meet their favorite conductors and experience the
emotions of the radio and behind the scenes live.
The presence of the radio at the Trento Festival of Economics is
achieved with:
o LIVE PROGRAMS of some of the top programs according to the
normal schedule.
* The schedule will be defined by the editorial staff in the coming months
o ROUND TABLE moderated by Radio 24 journalists with the
participation of the public
LIVE EVENTS OFF BROADCAST with public participation«SIDE EVENTS» The project provides the realization of activities able of attracting a new audience; a real schedule parallel to the 60 appointments of the schedule with special, cultural, educational but also playful and entertaining contents. Main objective: to put young people and their aspirations at the center, the projections they have of themselves and of the future, putting them in relation with the economic and social context in which they live and will live. From the first training that allows you to learn by playing, to integration with the business world up to the enhancement of talents, with the aim of a Community of the Festival of Economics. During the four days of the Festival, there will be appointments such as: o YOUNG & EDUCATIONAL EVENTS, for students from primary school to university. Educational islands and educational events spread throughout the city for the entire period of the Festival, o ENTERTAINMENT EVENTS to also increase the number of visitors both during the day and in the evening.
TOP PARTNER Required investment:
€ 250,000 net net + VAT
Excluding any additional activities not
indicated in the proposal
o Possibility of inviting Opinion Leaders to participate in up to 4 panels or round tables present in the Festival
schedule.
o Partner logo visibility:
• n. 10 print ads on page size in Il Sole 24 Ore
• n. 10 DEM sent to registered users on .com and subscribers to the 24 Ore Group
• Box banner format (300x250) - about 10 mios impressions
• 2 weeks planning on Radio24 (42 weekly commercials, 5 ‘’ pill)
• Arrangements present in the locations and squares where the Festival will take place and all communication
materials relating to the initiative
o Promotional video: possibility to broadcast a video of a maximum duration of 30 seconds (modality to be defined)
o Post event report, provided to the Partner at the end of the Festival
o Dedicated invitations for its clients and reserved seats in the room
o (*) A discussion with the work team is envisaged to share the issues of greatest interest to the Partner, develop a dedicated communication
path and activate any activities in the area (material distribution, stand on site, ...) with costs to be valorised according to the projectRequired investment:
MAIN PARTNER 120,000 € netnet + VAT Excluding
any additional activities not
indicated in the proposal
o Possibility of inviting Opinion Leaders to participate in up to 2 panels or round tables present in the Festival
schedule
o Partner logo visibility:
• n. 10 print ads on page size in Il Sole 24 Ore
• n. 10 DEM sent to registered users on .com and subscribers to the 24 Ore Group
• Box banner format (300x250) - about 10 mios impressions
• Arrangements present in the locations and squares where the Festival will take place and all communication
materials relating to the initiative
o Promotional video: possibility to broadcast a video of a maximum duration of 30 seconds (modality to be defined)
o Post event report, provided to the Partner at the end of the Festival
o Dedicated invitations for its customers and reserved seats in the room
(*) A discussion with the work team is provided to share the issues of greatest interest to the Partner, develop a dedicated communication path
and activate any activities in the area (material distribution, stand on site, ...) with costs to be valorised according to the projectRequired investment:
OFFICIAL PARTNER 80.000 € netnet + VAT
Excluding any additional activities
not indicated in the proposal
o Possibility of inviting Opinion Leaders to participate in up to 1 panel or round table present in the Festival
schedule
o Partner logo visibility:
• n. 10 print ads on page size in Il Sole 24 Ore
• n. 10 DEM sent to registered users on .com and subscribers to the 24 Ore Group
• Arrangements present in the locations and squares where the Festival will take place and all
communication materials relating to the initiative
o Promotional video: possibility to broadcast a video of a maximum duration of 30 seconds (modality to be defined)
Post event report, provided to the Partner at the end of the Festival
o Dedicated invitations for its customers and reserved seats in the room
(*) A discussion with the work team is provided to share the issues of greatest interest to the Partner and develop a dedicated communication
path with costs to be enhanced based on the projectRequired investment:
EVENT PARTNER 50,000 € netnet + VAT
Excluding any additional activities not
indicated in the proposal
o Partner logo visibility:
• n. 10 print ads on page size in Il Sole 24 Ore
• n. 10 DEM sent to registered users on .com and subscribers to the 24 Ore Group
• Arrangements present in the locations and squares where the Festival will take place and all communication
materials relating to the initiative
o Product visibility with the organization of dedicated moments / spaces by actively interacting with your product and
directly with the festival's target (e.g. car exhibition, tastings, material distribution ...)
o Post event report, provided to the partner at the end of the Festival
(*) A discussion with the work team is provided to develop a dedicated activation path with costs to be enhanced based on the projectRequired investment:
SUPPORTER 25.000 € netnet + VAT
Excluding any additional
activities not indicated in the
proposal
o Partner logo visibility:
• n. 10 print ads on page size in Il Sole 24 Ore
• n. 10 DEM sent to registered users on .com and subscribers to the 24 Ore Group
• Arrangements present in the locations and squares where the Festival will take place and all communication
materials relating to the initiative
o Visibility on site associated with the initiatives of the "Fuori Festival" (Educational, Entertainment and Evening) or on
the territory through the supply of products.
o Post event report, provided to the partner at the end of the FestivalYou can also read
