Felizia Berchtold Portfolio January 2023 - Squarespace
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Felizia Berchtold
Portfolio January 2023
©️ 2022, Felizia Berchtold. All rights reserved.
This Portfolio constitutes the work-product of Felizia Berchtold Ltd and is submitted to your company
in confidence for the sole and exclusive use of your company in evaluating the services provided by
Felizia Berchtold herein. Neither this Portfolio, nor any of the concepts herein, may be used by your
company for any other purpose or without compensation to Felizia Berchtold Ltd. No portion of this
Portfolio may be distributed to any third party without the prior written approval of Felizia Berchtold
Ltd. Your review of this Portfolio constitutes acceptance of these conditions.
1
Introduction
Felizia Berchtold creates and curates objects and spaces. Background
Offering Spatial Design & Creative Direction services, Felizia creates environments that blend Felizia’s strong interior, design and material sensibility developed with sound mentorship and
the sculptural with the practical; the logical with the playful; idealistic vision with pragmatic a varied portfolio of roles spanning Interior Design, Product Design, Brand and Retail Design.
execution. Felizia pursued her design education at the Royal College of Art in London. She started her
career as product designer at German furniture brand Schneid, before immersing herself in
Felizia applies her multi-disciplinary skill set and design values to creating purposeful the luxury interior design market at London-based Studio Ashby. Moving on to work for Aesop,
experiences for living and commercial spaces. Her concepts are brought to life through use of Felizia designed and executed in-store installations, displays and events across the UK, Europe
a rich palette of materials and textures, with art, craft and process at its heart. The designer’s and UAE, shaping her skills towards branding and commercial project management. Since
relationship with established and emerging suppliers and manufacturers, as well as her love for launching her own practice, Felizia has worked for a variety of clients in their pursuit of the
researching, exploring and sourcing furniture and objects, play an integral part in the concept beautiful and the intriguing.
of each design. Bespoke narratives, playful detailing and a focus on functionality & comfort
result in a unique signature process and style – fulfilled by thoughtful and personal project
management.
From Spring 2022 Launch of Design Practice
Spatial, Product & Visual Design, Creative Direction
CREATIVE
CONCEPT&
2022 Clients: Nick Vinson, Cult Gaia, Charlotte Taylor, Laura DIRECTION
Fulmine, M.A.H Gallery, Béton Brut, Autumn Sonata
Jan 2021 – Feb 2022 Aesop | Visual Designer, Europe
PROCESS RESEARCH
May – Aug 2019 Studio Ashby | Interior Designer, London
Jun 2017 – May 2018 Schneid Lighting & Furniture | Product Designer, Hamburg
EXPERIENCE
2018 – 2020 MA Textiles, Royal College of Art, London
2014 – 2018 BA Product Design, HFBK, Hamburg
MATERIAL
2022 TextielLab Tillburg, weaving scolarship & OBJECT
SPATIAL
2020 London Craft Week, exhibitor DESIGN DESIGN
2020 RCA Graduation, First class honours in every category
2020 Habitat x Livingetc, finalist product design competition
2020 The Clothworker’s Company, commendation award NARRATION
2020 Backhausen, sponsorship and collaboration
2019 BUTE, material sponsorship
2019 Royal Ruyi, winner of silk print design competition
2019 Master Thesis, Gender Sensitive Design, distinction
2018 Bachelor Thesis, Thread Through Time, distinction
2
The House, Concept Store
Brand Development & Design Direction
Product & Spatial Design
Visual Identity & Storytelling
by Felizia Berchtold
3
The House, Product Design
with Founder Laura Fulmine
Reimagining Sedilia’s iconic Roll Top Sofa and Roll Top Chair. Inspired by ‘Ottone’ Rug. In collaboration with Sinclair Till, Felizia developed
rich vintage tones and a warming eclecticism, Felizia developed three two rugs based on the hidden treasures of intricate stone floors,
of Pierre Frey/Le Manach’s archival fabrics in bespoke colourways; in modernist wall panels and prominent reliefs of Milan. The rug
doing so bringing a modernist yet decorative point of intrigue to the designs are skilfully manufactured in Sinclair Till’s textile workshop,
distinct Roll Top form. and brought to life through play of materiality, colour and texture.
4
The House, Website Design
with Developer Sophie Richter
Supporting the launch of The House as Design Director, Felizia
translated the Visual Brand Identity into an extensive website
and online store. Together with developer Sophie Richter, Felizia
designed and executed the website design, pursuing balance in
aesthetic, meaningful storytelling and commercial impact.
5
Cult Gaia at Harrods London
Creative direction, spatial design and execution
by Felizia Berchtold and Charlotte Taylor for Cult Gaia
Photography by Ollie Tomlinson
6
7
Cult Gaia at Harrods London
Nodding to Cult Gaia’s objet d’art identity, the Harrods space marries
sculptural elements with a tactile and timeless material palette.
8
Cult Gaia at Harrods London
9
M.A.H Gallery, Spring Summer Show
Exhibition Set Design & Catalogue Design
by Felizia Berchtold
10M.A.H Gallery, Spring Summer Show
The exhibition set design ‘The Pavilions’ creates an architectural
path through the gallery space, offering changing perspectives and
layered compositions through which to discover the collection of over
40 artists and their work. All pieces and artist portraits were archived
in a printed and online catalogue.
11M.A.H Gallery, Spring Summer Show
12Vinson&Co
270
1000
425
40
100
Spatial Design Consultation & Execution by Felizia Berchtold
under the Creative Direction of Nick Vinson
13
170Vinson&Co
Art&Armani/Casa
acts
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man th
& Ar art wi
Art g
ents n pairin Vinson
Pres itio ick
exhib d by N
An cte
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Art
Retail Set Design, Art&Armani/Casa, Frieze Week 2022
Other project participation: The Bryanston Townhouse Interior with
David Collins Studio, At.Kollektive, Birkenstock.
14Aesop Europe
Visual Project Design & Coordination
15Aesop Europe
Customer Service Office, Russell Square: Interior fit-out, bespoke
furniture design, art direction and training for digital customer
consultation experience
16Aesop Europe
Aesop, Russell Square. The brand’s first dedicated Customer
Service space, curated to enhance the online customer experience,
centred around creating meaningful encounters digitally.
17Aesop Europe
Other projects: Seasonal campaign window design & in-store
merchandising guidelines for Europe, Events & Cultural Occasions
such as Aesop Othertopias Press Event, Aesop Queer Libraries.
18Product Design
Untitled. The project, currently in development, explores how cutting-
edge, randomised AI generative art takes on new meaning and purpose
when combined with the traditional, methodical craft of weaving.
A collection of tapestry based furniture pieces spark conversation
around value, meaning and ownership when creativity and production
processes are outsourced to technology and machinery. Launching
Summer/Autumn 2023, Sponsored by Textile Lab Tillburg, Exhibited
by Jacqueline Sullivan Gallery.
19Product Design, Trace Lamp
The Trace Lamp is a product of craft legacy, communicating material
knowledge and history through object. Paying homage to ancient
vessels and referencing techniques of paper cutting, the amphora
base explores the object’s relation to light and consequently space
through the creation of shadows. First shown at London Craft Week
2020, the lamp is now handmade to order.
20Product Design, Modern Ornament Rug
The Modern Ornament Rug offers an alternative interpretation of
modern life which incorporates nature and landscape into living
spaces. Driven by a fascination for the visual analogies of cloth and
landscape, the design was first shown at London Craft Week 2020,
and is now made to order.
21Product Design, Sketch Lamp
The Sketch Lamp encapsulates the process of black lines drafted on paper.
Inspired by technical drawings of three-dimensional objects, the angular
figure of its metal architecture is contrasted by the soft glow and lightness
of its sober paper shell. Blackened Steel, Starched Washi Paper. Currently
in development.
22Thank you
web: feliziaberchtold.com
mail: felizia@feliziaberchtold.com
phone: +44 07957309135
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