FASHION & BEAUTY REPORT FALL WINTER 2022 - Tagwalk
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FASHION & BEAUTY
REPORT
FALL WINTER 2022
VALENTINO FALL/WINTER 2022 LOOK 01
AGENDA INTRO: FASHION & BEAUTY IN THE EYES OF CONSUMERS 1. KEY MAKEUP TRENDS OF THE SEASON trends in eyes, lips, complexion 2. BRAND PERFORMANCE 3. FOCUS ON MAKEUP ARTISTS 4. FOCUS ON MODELS
FASHION & BEAUTY IN THE
EYES OF CONSUMERS
SUPRYIA LEE FALL/WINTER 2022 LOOK 06
CATWALK REPORT 04
ENTERTAINMENT AND BEAUTY TRENDS: EUPHORIA THE MOST INFLUENTIAL TELEVISION SHOW ON BRITISH MAKE-UP TRENDS HAS BEEN DISCOVERED TO BE EUPHORIA. EUPHORIA BROUGHT CULTURAL UPDATE FOR BEAUTY WHEN IT ARRIVED IN 2019. IT INTRODUCED MORE PLAYFUL AND CREATIVE APPROACH TO MAKE-UP. COLORFUL MAKE-UP FELT VERY NEEDED DURING THE YEAR OF 2019 CONSIDERING THE ENVIRONMENTAL CONDITIONS AT THE TIME. EUPHORIA LOOKS SUCH AS RHINESTONE EYES AND GRAPHIC EYELINER SPREAD IMMEDIATELY THROUGH SOCIAL MEDIA CHANNELS AND FASHION SHOWS. ON SOCIAL MEDIA (INSTAGRAM, YOUTUBE, AND TIKTOK), EUPHORIA LOOKS WERE THE MOST SEARCHED FOR AND RECREATED, WITH THE HASHTAG #EUPHORIAMAKEUP RECEIVING THE MOST VIEWS (516.7 MILLION) ON TIKTOK. THREE OF THE EYESHADOW LOOKS FROM THE SHOW WERE INCLUDED IN A LIST OF THE TOP TEN MOST INFLUENTIAL MAKE-UP LOOKS. (RESEARCH BY MAKE-UP BRAND JECCA BLAC).
SPREAD OF EUPHORIA
NEW
DESIGNERS WERE CERTAINLY INFLUENCED BY THE SHOW'S MAKEUP, HAIR, AND MANICURE TALENT
MOMENTS WHILE DEVELOPING THE BEAUTY LOOKS TO COMPLEMENT THEIR LATEST TO WATCH
COLLECTIONS ON THE NEW YORK FASHION WEEK FALL 2022 RUNWAYS.
ALTUZZARA: COLORFUL SHADOWS
DION LEE: BOLD BLUE EYESHADOW LAQUAN SMITH : BOLD WINGS ECKHAUS LATTA: EXTRA GLITTER
& EXTREME FAIRYTALE LASHES
SPREAD OF EUPHORIA
CASTING
EUPHORIA ACTORS FEATURED ON RUNWAYS.
CHLOE CHERRY AT LAQUAN SMITH’S CHLOE CHERRY AT BLUMARINE CHLOE CHERRY AT GCDS’ HUNTER SCHAFER AT PRADA
FALL/WINTER 2022 FALL/WINTER 2022 FALL/WINTER 2022 FALL/WINTER 2022
SPREAD OF EUPHORIA
EUPHORIA INSPIRED FILTERS ON SOCIAL MEDIA & PARTIES
C-BEAUTY LABEL GIRLCULT HOSTED A
EUPHORIA FILTER ON TIK TOK EUPHORIA FILTER ON SNAPCHAT EUPHORIA FILTER ON PICSART PARTY INSPIRED BY EUPHORIA
SELECTION OF KEY
MAKEUP TRENDS OF THE
SEASON
MIU MIU FALL/WINTER 2022 LOOK 02
INFO 04
KEY INSIGHTS OF THE SEASON – BEAUTY
EYES KEY TRENDS LIPS KEY TRENDS
90% of all looks feature eye makeup 42% of all looks feature lips makeup
#1 #2 #3 #1 #2 #3
EYESHADOW ARTSY EYES DARK EYE MAKE UP GLOSSY LIPS MATTE LIPS RED LIPS
VALENTINO GUCCI SAINT LAURENT LOUIS VUITTON VERSACE LECOURT MANSION
COMPLEXION KEY TRENDS
93% of all looks feature complexion makeup
#1 #2 #3
NUDE FACE PINK BLUSH GLOWY FACE
CHRISTIAN DIOR COPERNI BOTTEGA VENETA
Shares displayed represent the share of looks featuring at least one eye / lips / complexion.
FOCUS ON ARTSY EYES AND THE INFLUENCE OF EUPHORIA
DONIELLA DAVY’S MAKE UP LOOKS ARE
EMBRACING A TOTAL FREEDOM IN
EXPRESSION AND THEY ARE NOW
INFLUENCING BEAUTY TRENDS AND RED
CARPETS.
THIS SEASON, ARTSY MAKE UP AND MORE
SPECIFICALLY ARTSY EYES WERE
PREDOMINANT ON THE CATWALKS.
FROM NEON COLORS TO GRAPHIC LINER
OR EVEN RHINESTONES AROUND THE
EYES, MAKE UP ARTISTS MADE A
STATEMENT WITH THE EYE MAKE UP.
GUCCI CONNER IVESConner Ives EYES – SURPRISING BEAUTY LOOK
Under eye highlights.
MAKEUP ARTIST:
MIRANDA JOYCEFOCUS ON LIPSTICK ON RUNWAY SHOWS
LOOKS FEATURING INCREASE OF
LIPSTICK LOOKS FEATURING
LIPSTICK
FW22 FW21 FW21
VS FW22
797 297 +168,35%
FALL/WINTER 2022 RUNWAYS SHOWCASED MORE LOOKS FEATURING LIPSTICK COMPARING TO FALL/WINTER 2021.
FW22 REPRESENTED AN INCREASE OF +168,35%.
THE RISE OF LIPSTICK ON THE CATWALK ECHOES THE END OF HEALTH RESTRICTIONS DUE TO COVID AND THE
END OF MASK WEARING.
MIU MIUFOCUS ON DARK LIPS AND GOTHIC
MAKEUP INSPIRATIONS
THIS SEASON, MANY DESIGNERS MADE A STATEMENT AND WENT FOR GOTHIC AND
PUNK INSPIRED SILHOUETTES.
AND THE SAME GOES WITH MAKEUP.
DARK LIPS WERE ESPECIALLY IN THE SPOTLIGHT AND WERE HIGHLIGHTED IN DIFFERENT
WAYS: GLOSSY LIPSTICK ON LANVIN AND AMBUSH, OMBRE DARK LIPS ON FERRARI,
BOLD AND MATTE ON BLUMARINE.
THE DARK LIPS TREND WAS SEEN ON 142 LOOKS AND HAS INCREASED BY 84 %
COMPARED TO FW21.
LANVIN FERRARI
LUDOVIC DE SAINT SERNIN VERSACE GIVENCHY AMBUSH BLUMARINEKoché Crystal lips.
LIPS – SURPRISING BEAUTY LOOK
MAKEUP ARTIST:
CÉCILE PARAVINATHE RISE OF EXPERIMENTAL MAKEUP ARTISTS FOLLOWING THE SUCCESS OF GEN Z SERIES AND TV PROGRAMS SUCH AS EUPHORIA, MAKEUP IS MORE THAN EVER CONSIDERED AS AN EXTENSION OF CREATIVITY AND A WAY TO EXPRESS YOURSELF. THERE IS A BOOM IN EXPERIMENTATION AND OUTLANDISHNESS, MAINLY ONLINE WITH EMERGING BEAUTY ARTISTS USING NEW PRODUCTS TEXTURES AND BRIGHTER COLORS. THERE ARE NO MORE RULES IN BEAUTY AND MAKE UP ARTISTS ARE PUSHING MAKE UP BOUNDARIES. MORE THAN REGULAR MAKE-UP ARTISTS, THEY USE MAKE UP AS A POWERFUL TOOL AND AS A FORM OF ACTIVISM TO SPREAD STRONG MESSAGES. THESE COLORFUL BEAUTY LOOKS AND AESTHETICS SEEN ONLINE NOW TRANSLATES INTO RUNWAYS.
PARIS IS THE CITY WITH THE
MOST EMERGING ARTISTS
PARIS IS THE CITY WITH THE HIGHEST NUMBER OF NEW ARTISTS ON THE SHOWS WITH 7 EMERGING MAKEUP
ARTISTS.
FOLLOWED BY LONDON AND NYC WITH 5 NEW ARTISTS.
AND FINALLY, MILAN WITH 3 ARTISTS.
JANA KALGAJEVA JASMIN BERGER KATIUSCIA PEZZELLO LOUISA TRAPIER MIIKA KEMPPAINEN RIKKE DENGSO JENSEN YADIM CARRANZA
OTTOLINGER VTMNTS AVELLANO MAITREPIERRE DAWEI CECILIE BAHNSEN LANVINTHE 10 KEY
MAKEUP ARTISTS PAT MCGRATH LYNSEY ALEXANDER
10 SHOWS 4 SHOWS
Glittering and shimmering makeup Fresh skin complexion/nude face
VALENTINO HERMÈS
KEY MAKEUP ARTISTS ARE ISAMAYA FFRENCH ANTHONY PREEL
DEFINED BY BOTH THE 7 SHOWS 3 SHOWS
AMOUNT OF SHOWS THEY Unconventional and disruptive Artsy and colourful makeup
GIAMBATTISTA
makeup
WORKED IN AND THE VALLI COURRÈGES
INFLUENCE OF THOSE FARA HOMIDI INGE GROGNARD
SHOWS. 6 SHOWS 3 SHOWS
Pop and bold colours makeup Experimental and artsy makeup
EACH MAKEUP ARTIST’S COPERNI DIESEL
SPECIALTY IS INDICATED
BELOW THE NUMBER OF DIANE KENDAL KARIN WESTERLUND
6 SHOWS 3 SHOWS
SHOWS THEY
Prosthetic and dark makeup Experimental, bold colours and
PARTICIPATED IN THE LAST BOTTEGA
VENETA
SAINT
LAURENT textured makeup
SEASON.
MIRANDA JOYCE LUCIA PIERONI
4 SHOWS 3 SHOWS
Bold and graphic makeup Dewy complexion and bold lips
CONNER IVES JIL SANDERLUDOVIC DE SAINT SERNIN FALL/WINTER 2022 LOOK 35
FOCUS ON MODELSTOP NEW FACES
MARY UKECH
9 SHOWS ALAATO JAZYPER
6 SHOWS ANYIER ANEI
AVANTI NAGRATH
VERSACE 5 SHOWS NYANDERI DENG
4 SHOWS
JIL SANDER 3 SHOWS
SAINT LAURENT
PORTS 1961 COPERNI VERSACE
VERSACE
AMBUSH SAINT LAURENT FENDI
GIVENCHY BOTTEGA VENETA
BOTTEGA VENETA ANN DEMEULEMEESTER SAINT LAURENT
VALENTINO COPERNI
SAINT LAURENT GIVENCHY ACNE STUDIOS
LOUIS VUITTON GIVENCHY
GIVENCHY MIU MIU VALENTINO
VALENTINO
STELLA MCCARTNEY
LOTTIE AARON ROSANNA OVALLES LIVIA EDUARDA
3 SHOWS 2 SHOWS 2 SHOWS PAOLA MANES NAZARIT MACHIN
1 SHOW 1 SHOW
BOTTEGA VENETA GIVENCHY BLUMARINE
SAINT LAURENT VALENTINO MIU MIU BOTTEGA VENETA LOUIS VUITTON
ACNE STUDIOSMODELS
METHODOLOGY AND SCOPE OF THE REPORT
OVERVIEW • TAGWALK REFERENCES 100K PHOTOS IN WOMENSWEAR SINCE SPRING /
SUMMER 2016, ON MORE THAN 2500 SHOWS.
• DURING THE FALL/WINTER 2022, THERE WERE MORE THAN 57K VISITORS FOR A
TOTAL OF 2.3M PAGES SEEN, WITH AN AVERAGE TIME SPENT OF 10 MINUTES
AND 15 PAGES PER SESSION.
• DATA FROM USER JOURNEY IN TAGWALK PLATFORM IS COLLECTED AND
ANALYSED WITH A HIGH LEVEL OF GRANULARITY INCLUDING DETAILED
CUSTOMER PATH, COUNTRY, OCCUPATION, AGE…
• TAGWALK ANALYSES TRENDS BY COMPUTING TOGETHER THE COLLECTION
STRUCTURES AS WELL AS THE SEARCHES AND VIEWS FOR ANY GIVEN TAG.
TIMEFRAME • FALL WINTER 2022 - WOMENSWEAR : DATA COLLECTED FROM 11-02-22 TO 14-
03-22
• SPRING SUMMER 2022 - WOMENSWEAR : DATA COLLECTED FROM 08-09-21 TO
05-10-21
GEOGRAPHY • WORLDWIDE BRANDS • 190 BRANDS
NB: A GLOSSARY IS AVAILABLE WITH THE DEFINITION OF
EACH KPI IN THE APPENDIXWANT TO DISCOVER THE FULL REPORT? CLICK HERE
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