FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
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AIRC
CERTIFIED
thru 2026
FALL 2018
STUDENT RECRUITMENT FAIRS
VIETNAM INFO PACK
HCMC Da Nang Ha Noi Hai Phong
HIGH SCHOOL
VISITS
Visit top private & public
high schools to meet
hundreds of qualified
Vietnamese students
STUDENT
RECRUITMENT
FAIRS
Meet hundreds of
Vietnamese students
& parents in the 4 most
important cities in Vietnam
Vietnam Hai Phong
Population 2,190,788
The Fastest GDP
High School Students
$ 4.2 billion
70,000
Growing Market
College Students 30,000
in South East Asia
Ha Noi
Vietnam is the most important market in Southeast Asia for outbound Population 7,587,800
student mobility. Demand for overseas study continues to be driven GDP (nominal) $ 26.5 billion
by a vibrant economy and rising family incomes, along with concerns High School Students 600,000
about the quality of the country’s domestic education system. There College Students 700,000
were more than 170,000 Vietnamese student enrollees in other
countries in 2017.
22,438 Da Nang
Vietnamese students studying in
Population 1,047,800
the United Stated (2016/2017) GDP (nominal) $ 3.6 billion
Ho Chi Minh City High School Students 60,000
#6 Population
GDP (nominal)
8,224,400
$ 44.3 billion
College Students 40,000
Top leading places of High School Students 550,000
origin worldwide (2016/2017) College Students 700,000
4.8%
Growth rate of Vietnamese
market in 2016/2017
* IIE Open Doors Report 2017
Fall 2018 - A Week Recruiting in Vietnam
with Student Recruitment Fairs & High School Visits
Schedule (September 2018)
SEPTEMBER 2018
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
17 18 19 20 21 22 23
High School Student Student
Visits Recruitment Fair Recruitment Fair
Ho Chi Minh City Ho Chi Minh City Danang
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
24 25 26 27 28 29 30
High School High School High School Student Student
Visit Visit Visit Recruitment Fair Recruitment Fair
Da Nang Ha Noi Ha Noi Ha Noi Hai Phong
Fall 2018
AAE Student Recruitment Fairs
Pricing Packages
$ 1,650 $ 1,650 $ 1,650 $ 1,650 $ 700/city
21 & 22, September 23 & 24, September 27, 28 & 29, September 30, September Literature Tables
For schools unable to attend
the fair, a trained counselor
Welcome dinner Marketing & Communications Marketing & Communications Marketing & Communications will distribute your materials
Marketing & Communications Tables at fair & high school Tables at fair & high schools Tables at fair and speak about your school.
Tables at fair & high schools Skilled translators Dinner Skilled translators
Skilled translators Fair report, leads Skilled translators Fair report, leads *Limited to four
Fair report, leads Dinner Fair report, leads tables/institutions per fair.
Ho Chi Minh City Da Nang Ha Noi Hai Phong
* Institutions will receive either a 5% discount for Early Bird Registration or a 5% discount as an AAE Partner.
Register at: aae.us.com
Principal’s Guide
#HCMC
AIRC
CERTIFIED
#Danang
#Haiphong
thru 2026
#Hanoi
AAE’s fair catalog contains useful information about U.S. & Canadian education systems,
application guides, scholarships, English tests & learning tips... 2,000 copies will be printed
& distributed to Vietnamese students & parents.
Triển Lãm Du Học
Mỹ & Canada Mùa Xuân 2018
Two Page Spread About Participating Institution:
Trung h c - Anh Ng - Giao L u V n H a
Cao ng - D B iH c- i H c - Sau iH c
Overview: closest major city, student population, number of international
students, year founded, institution type, student life...
Academic: major programs, ranking & accreditation...
Fast Facts for International Students: admission requirements, tuition and living costs,
housing options, enrollment deadlines, scholarships...
Reasons why students and parents should choose institution to study
Photographs
Fee: $ 700/2 full color pages aaefairs.com
aaevietnam.com
View AAE’s PG at: https://goo.gl/aW1enQ
Register at: aae.us.com
Advertising & Sponsorship
Maximize
your branding efforts PRESENTATION REGISTRATION WALL SELFIE WALL
with AAE
Put your institution’s name/logo/image... in front of
hundreds of students & parents by prominent sponsor
recognition on all event-related marketing & promotional
collateral: social medias, website, invitations, flyers, prints, EVENT BAG BAG INSERTS TABLE DISPLAY
e-mails, posters...
NOTEPADS EVENT MAP EVENT STANDEES
Sponsorship Packages
Platinium (1 slot) Gold (2 slots)
Presentation (HCMC only)
Logo on Registration Wall (HCMC)
Logo on Selfie Wall (3 cities)
Logo on Bag
Bag Inserts (paper/USB/other...)
D
Logo on Table Display
*Design Support:
Advertisement on Notepad Per Request
Advertisement on Event Map
*For more details, please
Logo on Event Standees contact our Marketing
team via email:
$ 2,000 $ 1,200 duyennguyen@aaevietnam.com
PAST FAIRS REVIEW
Spring Fairs, March 2018
Da
Ho Chi Minh Da Nang Hai Phong Ha Noi
1,017
Visitors
485
Visitors
344
Visitors
476
Visitors
Participating Institutions American Universtiy Rowan University Gorvenor State University Anglo-American University Saint Anselm College American Honors California State University, Bakersfield San Francisco State University College of Marin California State University, Long Beach San Jose State University Elgin Community College California State University, Monterey Bay Southeast Missouri State University Highline College California State University, Northridge St. Clair College Kilgore College California State University, San Marcos St. Mary’s University Lane Community College California State University, Stanislaus SUNY Albany North Island College Canisius College SUNY Brockport San Jose City College Concord University SUNY Buffalo State Skagit Valley College Eastern Connecticut State University SUNY Old Westbury Bridgeport International Academy EC Higher Education SUNY Oneonta Canyonville Christian Academy Fairleigh Dickinson University SUNY Oswego Chervenock International Fisher College Temple University Kennedy Catholic High School Greenville University The University of Scranton Layton Christian Academy Husson University Tiffin University Nacel Open Door US Johnson & Wales University Transylvania University Springwood High School Keuka College University Canada West The American School Manhattan College University of Arizona International Language Academy of Massachusetts College of Pharmacy & Health University of Colorado Denver Canada (ILAC) Sciences University (MCPHS) University of Illinois at Chicago Nacel English School London North Park University University of Illinois at Springfield Pearson Test Ohio Dominican University University of Toledo Shoreline Community College
Ho Chi Minh
16 Friday
March 2018
High School Visit
Le Hong Phong
High School For The Gifted
Lê Hồng Phong High School for the Gifted is
a highly selective high school in Hồ Chí Minh
City, Vietnam. Established in 1927, the school
is one of the oldest high schools still operating
in Vietnam. Almost 100% of the school’s
students pass the National Baccalaureate
examination and more than 90% gain entrance
to universities and colleges. The school is a
strong contestant in the national and
international student academic competitions.
It is one of the two best-known high schools
in Hồ Chí Minh City, together with High school
for the Gifted (Nang Khieu High School)Ho Chi Minh
16 Friday
March 2018
High School Visit
The American School was founded in 2010 as
a private and international Early Childhood to
Grade 12 college preparatory school. Its goal is
to educate the whole child incorporating mind,
body and spirit. A strong partnership of
motivated students, caring faculty and parents,
affirms and challenges each person within a
dynamic American educational program
enriched by a multicultural setting in Vietnam.
TAS promotes high standards of excellence by
enhancing student learning for leadership in a
global world.Ho Chi Minh
17 Saturday
March 2018
Student
Recruitment Fair
1,017
Visitors
Time:
3:00 - 6:30 pm
Location:
Rex Hotel,
141 Nguyen Hue,
District 1Ho Chi Minh
23 Saturday
September 2017
Student Fair - Visa Session
Speaker:
Non Immigrant Visa Officer
from Consulate General’s Office
in HCMC
Speaking to
287 students & parents
Students and parents receive
first-hand knowledge about F-1
student visa requirements from
a U.S. Consulate official.Danang
18 Sunday
March 2018
Student
Recruitment Fair
485
Visitors
Time:
9:00 - 12:00 pm
Location:
Novotel Han River
36 Bach Dang, Hai ChauDa Nang
19 Monday
March 2018
High School Visit
Phan Chau Trinh
High School
Phan Chau Trinh High School was established
in 1952, is a highly selective high school in
Danang, Vietnam. It is one of the two best-
known high schools in Danang, together with
Le Quy Don High school for the Gifted. Phan
Chau Trinh High School now has almost 100
classes in 3 grades of 10, 11 and 12 with more
than 5,000 students. After graduated, more
than 30 % of students plan to study abroad
in different countries including US, Australia,
Canada, UK, Japan....Hai Phong
21 Wednesday
March 2018
Student
Recruitment Fair
344
Visitors
Time:
4:00 - 7:00 pm
Location:
AVANI Harbour View
12 Tran Phu, Hai PhongHa Noi
22 Thursday
March 2018
College Visit
Ha Noi University
Hanoi University (Abbreviation: HANU) was
established in 1959 in Hanoi, is an institution
for foreign language training and research.
Hanoi University offers bachelor’s degrees in
10 languages including English, Chinese,
Japanese, Korean, Russian, French, German,
Spanish, Italian and Portuguese. Foreign
students make up 10% of the student
population, enrolled for Business or
Vietnamese studies.Ha Noi
23 Friday
March 2018
High School Visit
Le Quy Don - Dong Da
High School
Le Quy Don - Dong Da was established in
1970, is a highly selective high school in
Hanoi, Vietnam. The school is in top 5 best
high schools in Hanoi which has almost 100%
of the school’s students pass the National
Baccalaureate examination and more than 90%
gain entrance to universities and colleges. Le
Quy Don - Dong Da now has more than 30
classes in 3 grades of 10, 11 & 12 with more
than 1,000 students.Hanoi
24 Saturday
September 2017
Recruitment Fair
476
Visitors
Time:
3:00 - 6:30 pm
Location:
Hilton Hanoi Opera
1 Le Thanh Tong,
Hoan Kiem DistrictWhat Our Clients Say
‘‘Thanks to all the good folks at AAE (Access American
Education) for an excellent experience and wide
exposure to the Vietnamese market. I have attended
several fairs over the past year and each one seems to
get better! Good, well prepared and briefed students
came to my table asking relevant questions. Not a
“I thought the students attending the AAE fairs were “I spoke with some great students at the fair. Many of minute was wasted. Also, the school visits were
really wonderful. They were excited to learn about our them are interested in Business and Engineering informative and helpful. In-country logistics were
Business, Engineering and Fashion Merchandising programs. Their English level is so good. I have been superbly handled by Ken Cooper’s capable staff. I must
programs. Students are all well-prepared and excited to coming to Vietnam for many years, every year their level say having an American company with a Vietnamese
learn about schools participating in the event.” of English gets better and better. Some of the students staff base giving us advice and support is a win-win.
are truly amazing and will definitely be scholarship AAE truly represents a partnership of the best of both
qualified. It was a wonderful day, we were very busy.” worlds. Thumbs up, 5 start rating!’’
Nate Cronk Frank LaGrotteria
Ann Gogerty
Associate Director of International Headmaster
International Recruitment Specialist
and Graduate Admissions
SUNY Albany Bridgeport International Academy
Canisius College
“I had a great time at AAE’s Fall 2017 Fair. It was very “AAE organized a mini fair at my school yesterday, but “Compared with other fairs that I attended recently, I
helpful finding out about so many schools from the US today I still wanted to come here to talk face-to-face would strongly recommend my friends to AAE fairs as
and Canada. College & university representatives and with more school representatives in greater detail. This it’s the biggest fair in HCMC. We received information
counselors were all very experienced in providing me is the 3rd time this year that I’ve attended AAE’s events from a wide variety of 60 schools. My daughter also
useful information for my study abroad plan.” because they always have many new schools each time.” received useful advices in the Student Visa Session.”
Do Thi Thanh Thao Bui Thi Nhu Quynh Mrs. Minh Hanh
High School Student High School Student Parent
Canadian International School Gia Dinh School Ho Chi Minh CityWhat
WhatOur
Make
Clients
AAESay
Different?
An international Effective marketing Pre-fair Panel Long-term
focused team of both & promotion Discussion for relationships with,
American & driving qualified Institutional and support by
Vietnamese students & parents to Representatives about educational &
working together to the events best practices, agent governmental
deliver best results relations, enhancing entities to ensure
recruitment initiatives, successful fairs
and the Vietnamese
student market
Meet our team See how we do See AAE recognition
in next page marketing on page 21 on page 22Meet AAE’s Team
Kenneth Cooper Brad Wertheimer Chris Runckel Duyen Nguyen Trang Nguyen Anna Nguyen
Co-Founder & Chairman Co-Founder & President Advisor General Director Marketing Marketing
Rachel Brown Judy Irwin Lan Vu Nguyen Hua
Program Coordinator Business Development Senior Educational Senior Educational
Specialist Consultant Consultant
Our team of Americans ensure that your school Our enthusiastic Vietnamese team understands the local culture,
representatives are treated with respect and courtesy prior to students & parents insights as well as
and during recruitment events. marketing environmentHow AAE Drives Qualified
Students & Parents to
Institutional Representatives
An Integrated Marketing Communications campaign
with The Strategy of Right Context:
Reach Right Target Audiences at Right Time, in Right Place with Right Messages
Digital Marketing
Data-driven Approaches
• Email Marketing
• Social Media
• Google Search Engine
• Display Advertising
• Mobile Friendly Event Website
• SMS Marketing
• PR Online Email Direct Text
Notice Calls Reminders
Event Web Based
& Social Media Based Registration Lists Encouraging Fair Attendance Fair Events
Offline Marketing
Direct Communication
• On Campus Marketing
• Street Banners
• Print Ads
• FlyersAAE Recognition
AIRC
CERTIFIED
thru 2026
AAE is the only American owned ICEF connects educators, education U.S. Embassy & Consulate
AIRC-Certified Agency* in Vietnam. agents, work and travel professionals,
and industry service providers to key (Vietnam)
*AIRC - The American International markets and networks worldwide,
Recruitment Council - is a non-profit supporting the growth and development AAE fairs has included Visa information
membership association registered with of international education and global presentations by a U.S. Consulate
the U.S. Department of Justice and the student mobility. General official for students and parents
Federal Trade Commission as a
Standards Development Organization
(SDO).Connect with AAE
AAE ensures quality services and
outstanding opportunities to recruit
Vietnamese students to North American
colleges and universities.
Duyen Nguyen U.S. Office Vietnam Office
Director of Operations 1515 Market Street, Suite 1200 R. 102, First Floor, Lant Building
Philadelphia, Pennsylvania 19102 60 Hai Ba Trung, District 1, HCMC
Phone: (+84) 919 37 4243 Phone: (215) 854-6443 Phone: (+84)28 3827 4243
Email: duyennguyen@aaevietnam.com Website: aae.us.com Website: aaevietnam.comYou can also read
