Fairtrade goes Baghdad! - ITNC expo
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1st International Trade Show
agriculture
process & packaging
food ingredients
bakery + confectionery
food & drinks
foodservice equipment
15 - 17 April 2019
Baghdad International Fair Ground
www.iraq-agrofood.com
fairtrade goes Baghdad!
Organizer Partner event
New: iraq agrofood 2019 in Baghdad
With iraq agrofood 2019, the German trade fair specialist fairtrade Messe US$ 30 billion in reconstruction aid for Iraq
announces a new important trade show for Iraq and invites all interested
parties from the world over to participate. „The commitment of 30 billion US$ in reconstruction aid for
Iraq at the Iraq Reconstruction Conference in February 2018
iraq agrofood is based on the concept of its highly successful Tehran in Kuwait has been the starting signal for our trade show
mother, iran agrofood, which fairtrade has been organising for 25 years, projects in Baghdad“, says Martin März, fairtrade’s founder
most recently in July 2018 with 1,225 exhibitors from 29 countries and more and managing partner.
than 40,000 visitors.
„We assume that as organizers of iran agrofood we can
iraq agrofood is to be held jointly with its partner event plastprintpack iraq leverage synergies, as many decision-makers for Iran are also
at the Baghdad International Fair Ground. responsible for Iraq and have signaled their serious interest in the new event to
us.“
At the conference, the donor countries showed massive support. Government
representatives from over 70 countries as well as NGO’s and almost 2,000 Iraqi
and foreign companies were represented. Iran, an important player in Iraq not
only politically but also economically, declared in March that it would make loans
available totaling 2.5 billion euros.
Iraq: GDP exceeds Algeria‘s. One of the three most populous countries in the
Arab world. Ranks fourth globally among countries with the most natural
resources.
„In preparing for our Iraq projects, we were surprised to learn from GTAI Germany
The venue Trade & Invest, that, in 2017, Iraq‘s GDP of 198 billion US$ exceeded Algeria‘s
of 178 billion US$” continues Martin März. „Interestingly, Iraq and Algeria, with
• Baghdad International Fair Ground is by far the most important and best- around 40 million inhabitants, have about the same population.
known exhibition centre in Iraq. The country‘s most important industrial
trade fairs have been held here for decades. Iraq is one of the three most populous countries in the Arab world, after Egypt
•The exhibition site has ten exhibition halls with a total gross exhibition and on an equal footing with Algeria. The country ranks fourth in the world
area of more than 23,500 square metres, plus a large outdoor area. among the countries with the most natural resources.
•Bagdad International Fair Ground is located on Dimashq Street, right next
More on the Iraqi market
to Zawra Park.Why Baghdad?
Baghdad is easy to reach. Daily flights into • The Calendar of Specialized Exhibitions on Baghdad International Fair
Ground.
Baghdad by Emirates, Gulf Air, British, Turkish
• The announcement of the 45th Session of the Baghdad International
and Qatar Airways ... Fair for 10 to 19 November 2018
Baghdad is easy to reach from everywhere, as well-known airlines such
as Air Arabia, British Airways, Egypt Air, Emirates, flydubai, Gulf Air, Iran
Air, Pegasus, Royal Jordanian, Turkish and Qatar Airways among others
operate regular flights to the Iraqi capital – see Baghdad Airport.
Security situation in Iraq and Baghdad
Recently, the situation in Iraq and Baghdad has largely returned to normal. * Photos from 5th Energy Exhibition & Conference in Baghdad of April 2018
An important sign is that embassies of many countries and international
companies have since long resumed their work in Baghdad. According
to the German Liaison Office for Industry and Commerce in Baghdad,
600 to 700 companies from Germany alone are currently active in Iraq,
additionally represented in the country are of course companies of many
other nations. Full exhibition service
The organizers will operate a shuttle service between the airport, the
• Powerful media and direct marketing campaign to address the exact
fairground and the dedicated trade show hotel to ensure a maximum
target group of buyers
level of security.
•Exhibitor presentation in the trade fair catalogue & the agrofood
industry portal allowing exhibitors and visitors to communicate 24/7 all
year round - including matchmaking
Trade show business returns back to normal •Flight and hotel bookings
Also the trade show business goes back to normal as most of the •Facilitation of the entry visa
international trade fairs are returning from Erbil in Kurdistan to the •Freight forwarding and customs clearance
8-million Iraqi capital Baghdad. Just to name a few: •Shuttle between airport, hotel and fairground
• The 5th Energy Exhibition & Conference with exhibitors such as ABB, •Stand building, Internet, electricity, water, air conditioning
MAN and Siemens, which took place at the Baghdad International •Stand personnel to do business without worries
Fairground in April 2018 and was attended by the Chargé d‘Affaires of •Forum and company presentations to present your products
the German Embassy in Iraq •Security services and general cleaning of the exhibition areaA unique concept
iraq agrofood covers the entire value chain - from field to fork
2019
iraq agrofood consists of the 3 sub-brands iraq agro, iraq food + bev tec and iraq food + hospitality
Exhibitor profile Exhibitor profile Exhibitor profile
• Agricultural machines, farming tractors, • Process technology • Food and beverages
harvesting equipment Bakery technology » Dairy and milk products
• Analytical equipment Confectionery technology » Meat and meat products
• Dryers, cleaner, silos and storage systems • Refrigeration and air-conditioning » Fish and seafood products
• Feeding equipment technology …
• Fish farming equipment • Packaging technology • Hospitality, hotel, shop and
• Grains, grain systems • Ingredients and auxiliary catering equipment
• Greenhouse and greenhouse plastics and materials » Foodservice equipment
equipment • Conveying,transport and storage » Catering technology
• Irrigation systems installations » Professional kitchen equipment
… … …
Complete range of exhibits Complete range of exhibits Complete range of exhibits
Visitor profile Visitor profile Visitor profile
• Farmers • Food manufacturers • Food traders
• Breeders • Drink manufacturers • Hotel, bar & café professionals
• Keepers • Companies active in food • Caterers
or drink packaging • F&B professionalsWhy exhibit in iraq agro?
iraq agro for crop production, agricultural technology and animal
husbandry
Iraq‘s imports of agricultural machinery
Interestingly, Iraq‘s imports of agricultural machinery exceed those of Iran. Between 2012 and
2016, Iraq imported agricultural machinery worth 547 million euros, while Iran imported 464 Exhibition Program 2019
million euro. (VDMA)
• Seeds
million €
150 • Agricultural technology
136
133
• Animal production
125
• Floriculture and horticulture
105
100
88 85 • Greenhouse technology
75 • Service firms, organizations, media
more
50
25
0
2012
Source: VDMA
2013 2014 2015 2016
Visitor profile
• Farmers
Opportunities in the agricultural industry • Breeders
• Massive investments in crop production, agricultural technology and animal husbandry • Keepers
• Increase of yields - Reduction of immense post-harvest losses - Reduction of import bill
• Medium-term development extremely promisingWhy exhibit in iraq food + bev tec?
iraq food + bev tec for food & beverage process and Opportunities in the agrofood industry
packaging technology, bakery & confectionery, •Revival of local food production and „Made-locally“-trend;
food and drink ingredients political will to expand local food production
• Massive investments in processing and packaging
equipment
Iraq’s imports of food and drink processing and • Medium-term development extremely promising
packaging machinery • One of the largest markets for food products in the Middle
East - still undersupplied
Iraq has already been one of the five largest importers of food and drink processing
and packaging technology in the Middle East in recent years. Enormous growth is
expected in the coming years.
Iraq imported food and drink processing and packaging machinery worth 90 million Exhibition Program 2019
euros in 2017, up 5% annually since 2012. (VDMA)
• Process technology
• Packaging technology
million € 104
102
• Ingredients and auxiliary materials
100 90
+ 5%
CAGR • Refrigeration and air-conditioning technology
79
• Conveying, transport and storage installations
75
75 74 • Service firms, organisations, publishers
more
50
Visitor profile
• Food manufacturers
25
• Drink manufacturers
0
2012 2013 2014 2015 2016 2017
• Companies active in food or drink packaging
Source: VDMAWhy exhibit in iraq food + hospitality?
iraq food + hospitality for food, beverages
and foodservice
Exhibition Program 2019
Iraq is a US$ 6,333 billion food import market • Food and beverages
Great chances for business for food and beverage suppliers from around the world: • Sweets & snacks
Iraq imported US$ 6,333 billion worth of food and agricultural products in 2014. • Hospitality, hotel, shop and catering equipment
In the same year, the value of food production in Iraq amounted to US$ 2.917 billion.
more
Source: FAOSTAT
Opportunities in food & beverage trade with Iraq
•One of the largest markets for food & beverage products
in the Middle East - still undersupplied Visitor profile
• Huge demand - Development extremely promising
• Food traders
• Hotel, bar & café professionals
• Caterers
• F&B professionalIraq – the market
Iraq is undergoing rapid reconstruction with the help of the international
community
After a long period of political instability, Iraq is now hoping for rapid reconstruction. … Dohuk
Read more
Mosul
Erbil
88 billion US dollars required for Iraq‘s reconstruction
Iraq‘s government has conducted a needs assessment with the World Bank. This Sulaimaniyah
Kirkuk
means that USD 88 billion is needed to finance the reconstruction. …
Read more
Prospective foreign aid of US$ 30 billion
Samarra
At the conference, non-governmental organizations pledged US$330 million in aid.
Government donors have a total of US$30 billion in prospect. … Baqubah
Read more
Iraq Ramadi Baghdad
General information Iraq
Iraq is a founding member of the UN as well as of the Arab League, … Karbala Kut
Hilla
Read more
Najaf Diwaniyah Amara
Iraq in the 20th century
Ti
g
ris
The country today known as Iraq was a region of the Ottoman Empire until the Samawa
partition of the Ottoman Empire in the 20th century. … Eu
phr
ate Nasiriyah
s
Read more
Basrah
Market place Iraq
International exporting companies can benefit from the current situation and demand
in Iraq by entering and developing this growth market early and ahead of others.
About 600 to 700 companies from Germany alone are currently active in Iraq, about 30
companies have local branches. The most important export goods to Iraq for German
companies are currently machinery and equipment, food, …
Read moreEconomic data Iraq Foreign trade
Billion US $
35
30
Inhabitants: 20
• 40 million (2018) 15
10
5
0,7
-0,1 -1,8
Strenghts: 0
(5)
• one of the five largest countries in the Arab world in terms of population
(10)
• ranks fourth globally of countries with the most natural resources
(15)
• large deposits of crude oil, natural gas, phosphates and sulphur
• economy based on the export of its natural resources and on agriculture (20)
(25)
(30)
Opportunities: (35) 2015 2016 2017
• public investment programs improve infrastructure and offer chances for supply Source: GTAI
• oil and gas production to be enlarged Imports Exports Balance
• funding of large-scale projects state guaranteed
• considerable market for capital and consumer goods
• financial strength, young population
GDP GDP
Billion US $ Change in %, real
Commodities:
250
• agrarian: wheat, barley, rice, vegetables, dates, cotton, cattle, sheep, poultry 223*
11
12
• mineral: crude oil, natural gas, phosphates, sulphur 200
198*
172
150 8
Currency reserves without gold (billion US$): 4,9*
100
• 2015: 54 4 3,1*
2,8*
• 2016: 45 50
• 2017: 41 -0,8*
0 0
• 2018: 41* (prognosis)
2016 2017* 2018* 2016 2017* 2018* 2019* 2020*
Source: GTAI Source: GTAI
* prognosis * prognosis
Source: GTAI Germany Trade & InvestCheck out the agrofood
industry portal
Your benefits
all exhibitors • all products • all visitors • networking & matchmaking
• enter the portal
• detailed company and product profiles
• present your ideas to potential business partners
• search for product categories www.agrofood.fairtrade-messe.com
• maximum exposure to targeted buyers
• contact the exhibitors before and after the show
• present your ideas to potential business partners
• make an appointment for the event
• find good business contacts with the help of detailed profiles
• be contacted by other visitors & exhibitors
• benefit from B2B matchmaking
• your profile is active 24/7 all year roundGrow your business – Upcoming Events 20 – 22 Nov. 2018, Abidjan April 2019, Baghdad 16 – 19 June 2019, Tehran 5th agrofood West Africa 1st iraq agrofood 26th iran agrofood www.agrofood-westafrica.net www.iran-agrofood.com Registration for Abidjan until 09/2018 Registration 09/2018 to 02/2019 Registration 10/2018 to 04/2019 26 – 28 March 2019, Lagos 9 – 11 May 2019, Addis Ababa 19 – 21 Nov. 2019, Accra 5th agrofood Nigeria 3rd agrofood Ethiopia 6th agrofood West Africa www.agrofood-nigeria.com www.agrofood-ethiopia.com www.agrofood-westafrica.com Registration 09/2018 to 01/2019 Registration 09/2018 to 03/2019 Registration 11/2018 to 09/2019
We‘ll be your back-up team!
fairtrade - valuable business contacts
fairtrade headquarters since 1991
fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks
among the leading organisers of professional international trade fairs in
Kiev
emerging markets, especially in North and Sub-Saharan Africa, the Middle
Heidelberg
East and Eastern Europe.
Managed by its shareholder and his son Paul März and committed to
the values of a family business and the team spirit, fairtrade maintains a Organized in cooperation with
powerful network of partnerships throughout the world. Algiers Tehran Palar Samaneh
Organized in cooperation with
Baghdad
fairtrade organizes shows in the sectors Agrofood, CIT Solutions, Energy,
Messe Düsseldorf
Environment, Industry and PlastPrintPack and strives for a high level of
customer satisfaction.
By means of innovative products and excellent service fairtrade organizes Addis Ababa
professional platforms for valuable business contacts between exhibitors Abidjan Accra
Lagos
and visitors.
fairtrade is a member of UFI The Global Association of the Exhibition Industry
and AAXO The Association of African Exhibition Organisers.
Our management system is ISO 9001: 2015 certified.
Organizer and international contact:
fairtrade Messe GmbH & Co. KG • Mr Paul März
Kurfürsten-Anlage 36 • D-69115 Heidelberg, Germany
Tel.: +49-6221-4565-13 • Fax: +49-6221-4565-25
p.märz@fairtrade-messe.de • www.fairtrade-messe.deYou can also read
