February 2019 - Greenvale AP
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February 2019 Food Trends Through the eyes of the shopper
Overview
Do you read foodie magazines, browse food related
websites and social media channels? If the answer
is yes then it won’t be long before you’ll come across
a new trend in food or a prediction to change our
eating habits. But how many of these predictions actually
manifest themselves into something that becomes part of
our everyday repertoire and how many trends pass as a fad?
With the help of over 400* UK shoppers, Greenvale explored
2018 food trends alongside changes in grocery shopping
and eating habits to find out just what might be next
on our plates in 2019.
And the aim of the research?...
To discover just how potatoes may play a role in
these new culinary times and remain “on trend”.
As a business we want to ensure that we are
able to react and respond to changing times.
We want potatoes to succeed for all of our
customers whilst delivering the needs of the
modern shopper and consumer.
Enjoy the read,
Greenvale
Data source: What’s Cooking Research Panel: December 2018.
2 3
Contents
Reflecting on predicted 2018 food & drink trends . . 7
The Rise of Meat Alternatives . . . . . . . . . . . . . . . . . . . . . . 8
Sourcing & Ingredients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Drinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
The Rise of Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Potato Trends 2018 Market Dynamics . . . . . . . . . . . . . . 15
Potato Trends 2018 Market Dynamics . . . . . . . . . . . . . . . 16
Potato trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
2018 market dynamics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Changes in… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
The Changing Face of Grocery Shopping . . . . . . . . . . . . 21
Online Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Eating Habits Changes over the past 12 months . . . . . . 24
Changing Cooking Habits . . . . . . . . . . . . . . . . . . . . . . . . . . 25
What’s happening with potatoes? . . . . . . . . . . . . . . . . . . . 26
Opinions on the Fresh Potato Market? . . . . . . . . . . . . . . . 28
Category Predictions for 2019 . . . . . . . . . . . . . . . . . . . . . . 29
The Year Ahead for Food Trends . . . . . . . . . . . . . . . . . . . 30
4 5
Reflecting on predicted
2018 food & drink trends
2018 was predicted to be the year for challenger cuisines,
additions to the likes of Indian, Mexican and Chinese dishes
that adorn our repertoires on a regular basis. But how many
people are now eating Hawaiian, South American or West
African dishes?
Have predicted new meal cuisines
made an impact for you?
100% 100% 100%
90% 90% 90%
80% 80% 80%
70% 70% 70%
60% 60% 60%
50% 50% 50%
40% 40% 40%
30% 30% 30%
20% 20% 20%
10% 10%
So far
10%
0% 0% 0%
none of the
cuisines are YES
I have purchased/cooked
YES
I have noticed a rise
YES
I have purchased/cooked
breaking in popularity and noticed a rise
in popularity
through 100% 100% 100%
quickly 90% 90% 90%
80% 80% 80%
70% 70% 70%
60% 60% 60%
50% 50% 50%
40% 40% 40%
30% 30% 30%
20% 20% 20%
10% 10% 10%
0% 0% 0%
HAWAIIAN SOUTH WEST YES NO UNSURE
AMERICAN AFRICAN I would like to try
The cuisines are yet to make an impact on the eating habits of our consumers at a
nationwide level. Restaurants offering these dishes are opening and are no doubt on
the rise although they are mainly restricted to London and other major cities. Perhaps
another year or two before the restaurant dishes are translated onto our plates at home?
6 7
The Rise of Meat Sourcing & Ingredients
Alternatives
Current estimations state that there So what else were we expected
are over 3.5 million vegetarians* in to try in 2018?
the UK and according to the latest No
Well after the rise of “craft” and
research by the Vegan Society, there are
“locally sourced” food and drinks
estimated to be around 540,000 vegans.
(think craft butchery and craft
The UK market for meat-free foods was worth
beer) butters were expected to
£572m in 2017**, up from £539m only two years earlier.
make an impact, but did they?
But what did our panel of researchers tell us? Craft butters were purchased
Are they eating meat alternatives? by only 5% of respondents
with a further 10% noticing
Yes…
0% 50% 100% a rise in popularity. 17% of Did craft
67% 17% 10% 5% 1%
respondents would like to make an
23% have been eating plant based proteins already try craft butters. impact?
Uns
ur
Ye
e
s-
19% have noticed a rise in popularity of meat free products
ha
I
ve
s pu
Ye
ri
ty
-I rcha
10% would like to try more meat free alternatives ha sed this ula
ve p
notic po
ed a rise in
Iw
ould is
The range of non meat foods available and media noise around the trend like to try th
continues to grow. We wanted
to know if some of the
less mainstream meat
free products were Only of
No
3% Hyper-local food, defined as grown,
starting to make an respondents processed and consumed within a local
have eaten Heme community was expected to rise in
impact too.
but a further
popularity. 5% of our respondents claim to
We asked “Have
you heard of
12% have participate in this trend whilst a further 11%,
heard of it would like to try if products were available.
Heme? It is an
environmentally From further afield specialist ingredients
sustainable were expected to enter the market and
meat one in particular the Timut pepper was
alternative, Have you predicted to be a hit. It is a ‘spiky and
71% 12% 12% 3% 2%
heard of zesty’ pepper originating from Nepal, with
that is plant
Heme?
based and a recommended use of sprinkling over a gin
Un
Yes
used in and tonic, but was it a hit?
su
For now only 2% of our
re
burgers. It
I ha
has the same e respondents have purchased
v
ea
appearance of Ye ten the pepper with a further
sI this
a beef burger Iw ha 2% seeing the ingredient
ou ve h listed on menus in
cooked rare.” ld eard of this
like bars. Still work to do
to try
this with that one!
*Source: Livekindly.co.uk. **Source: Mintel
8 9
Health Drinks
Watch out
coffee,
speciality
As reported by Public Health England (PHE), right now Two of the more popular trends from
tea is
life expectancy in England is 79.6 years for men and 2018 are drinks trends notably
fighting
83.2 for women. The population is increasing and people specialist teas and “booze free”
back!
are living longer. Society is changing and our health is beverages.
changing with it. PHE reports that overall the population is still
consuming too much saturated fat, added sugars and salt and 64% of respondents have
not enough fruit, vegetables, oily fish and fibre. purchased or noticed
specialist teas with more
Last year we were told to expect a rise of “Nootropics” defined as “health- mainstream tea brands
n popularity
conscious brain food” which includes turmeric, salmon, eggs and dandelion diversifying into this area. The Have you
greens but have these trends taken off? 11% of respondents growth in popularity is also purchased
31% 28% 17% 16% 7% 1% or noticed
purchase or eat this type of food and a notably coming from young specialist
further 24% are aware of the term or people who are shunning the teas?
Un
ise i
would like to try. traditional cup of tea [Mintel].
su
ar
re
Iw
The study found that fewer
rs
ed
aile
ld
ou
than one in six people aged 16 lik
ic
et
ot
ret
o try n
to 34 drink five or more cups nd
in
Ye a
of standard black tea a day, s-I ed
have purchas
ed
ic
helping to contribute to a five per Yes
ot
- I ha d n
ve purchase e
cent overall decline in tea sales. av
No Ih
s-
We have also Ye
been expecting
a rise of gut friendly food. This
includes probiotics such as kimchi,
miso and kefir and prebiotics such
The drinks industry also appears to be winning
as onions, garlic and other alliums.
with booze free drinks with good awareness levels
With the inclusion of onions and and 11% claiming to purchase non alcoholic drinks.
garlic falling into this category
it is already somewhat
mainstream with 41% of Mocktails are surging
respondents already has there as alternatives for
aware or purchasing. been a rise mainstream soft drinks
noticed a
popularity
4% 6% 17% 18% 18% 37%
of gut rise or and as people look
Yes -
friendly 47% 22% 11% 10% 8% 2% purchased to reduce alcohol
food? non consumption. The number
e
Expect
ur
alcoholic
I
No
more health of adults drinking alcohol
Un
e
ha
ns
e in
U drinks?
lin
ility
trends to
ve
su
is at its lowest level
on
ur s/
ris
re
p
feature in 2019
lab
Ye
ch es since 2005, according
Ye
-I
ed
ase r -I
s
d and seen in p ic
s
vai
ha w ha
ve n ot to a survey released by
ve
I
/a
ou purchased and
see the Office of National
n in press/online
ld
ity
Y es like
ar
Yes -I to tr Statistics in 2018. The
ul
ha y p
N
Iw - I ha d po
ve purchase ve
o
ou purc n future is looking good for
ld b hased ei
e inte ing a ris this trend.
rested in try Yes - I have see
n
*Source: Livekindly.co.uk. **Source: Mintel
10 11
The Rise of Technology
Finally a trend that seems certain
to continue to capture the
imagination of the UK. 37%
of the population have
noticed a rise in popularity
of technology linked to
food preparation and cooking.
Technology includes smart fridges
that monitor food freshness and
devices such as Alexa and Google
Home which can be voice activated
and used to create shopping lists are
becoming more
prevalent
Summary
The research and report captures just a
snapshot of the predicted 2018 trends and
shows that many are making their way into
the lives of today’s shoppers. If they aren’t
part of everyday life yet then many are
making inroads.
*Source: Livekindly.co.uk. **Source: Mintel
12 13
Potato Trends
2018 Market Dynamics
Kantar Worldpanel data values the UK fresh potato
retail market at £1bn. In the last year this value has
decreased by 4% which was due to the level of
deflation seen in the market place. The deflation
was driven by the number of promotions seen in the
first half of the year. As a result of cheaper potatoes,
volume increased by 0.5%. In volume terms this
added another 5,414 tonnes to the annual sale. The
fresh retail potato market represents a staggering
1.3m tonnes which is the largest produce volume
category. Potato volume growth for the last year
was ahead of produce, vegetables and fruit.
Key shopper metrics:
95.7
oes
tat
%
po
of
he
sh
t
po fre
pula
tion buy
Th fr
ar es
av
as
e
es era h
g u rc e
h p y
po e shopper sa
1.9
tato e
es 26.8 tim
kg
Th f
tr kg
a 1.
e
9
fr vera
ip
o
s
es uy
h p ge shopper b ping
ota p
toes per sho
Data source: Kantar Worldpanel
14 15
Potato Trends
2018 Market Dynamics
Potato Sub Category Performance Tiering
dard 912,680
Stan
Throughout grocery private
Maincrop label tiers are growing with the
Volume has fallen with premium market being up 9%
less promotions in the and economy tier being up 5%.
4.1%
market in the 2nd half of the Produce sees very similar trends
YoY
year due to supply. with economy and premium
Trip volume has increased adding outperforming standard. With
Potatoes premium tier has Percentage
£1.4m to the sub category. Potato
1.3% experienced the best volume 69% 18% 7% 6%
Total market value £493m and spend gains, with new Volume
YoY Sales by
shopper’s opting to purchase Tier
Total market volume 812k tonnes
Pr
premium potatoes. Economy
Br
em
has also seen good volume iu
an
ed m
85,1
d
and shopper growth with high 85 43
deflation. Standard tiers have ,76
Baking 5
experienced a volume decline.
Baking is driving category volume Eco
Branded has experienced a small nomy 240,317
growth through new shoppers and 4.1% volume increase with an increase in
an increase in trip volume. YoY purchase frequency but with shopper
Total market value £238m losses.
Total market volume 288k tonnes Organics
6%
YoY The total organic potato market has increased in volume
by 7% to 10,806 tonnes and up in value by 7.2% to
£12.4m in the last year. Prices have remained steady
with just a small increase by 0.2% to £1.15/kg. There has
been an increase in Organic shoppers with an uplift of
New 11.7% in shopper penetration in the last year. Most of
the category growth has come from Asda, Aldi and
Volume has grown slightly with
Waitrose. With Waitrose featuring promotions to
new shoppers and an increase in 2.1% increase shoppers and purchase frequency.
trip volume. The lovely hot summer YoY Whereas Asda and Aldi have increased
helped drive sub category sales.
sales from a low base and expanded
Total market value £279m their ranging whilst attracting
new shoppers.
Total market volume 224k tonnes 0.6%
YoY
Data source: Kantar Worldpanel
16 17
Potato trends
2018 market dynamics
Channels Promotions
The Discounters continue to win in a climate of inflation. Number of potato promotions
Shoppers are still visiting multiple retailers on the same day. 0% 50% 100%
19% of the time we visit a Big 4, we will visit a Discounter
on the same day. With potatoes there’s no surprise that 2018 201 82 171
Discounters increased volume the most in the last year. It may
surprise you that Discounter deflation wasn’t too far behind the total
2017 245 108 211
market. Most of the growth has been from new store openings and an
increase in shoppers. Online volume purchases increased too, aided by a
growth in purchase frequency. Supermarkets managed to hold their own 2016 229 103 219
with no change in overall year on year volumes. Most of the volume decline
has come from the Convenience channel.
Maincrop Baking New
Percentage volume growth by channel
-10% -5% 0% 5% 10%
There were a higher number of fresh potato promotions in the retail
Supermarket
market in 2017 vs 2018, the first half of 2018 featured the same amount of
-0.1% promotions as the first 6 months in 2017. With supply easing this affected
Online the number of promotions seen in the market place for the latter half of
+2.5% 2018. The most common promotions used are ‘save amount’ or ‘save %’
Discounter
and represented 55% of promotions last year. This increased by 2% points
from 2017.
+4.9%
Convenience The number of premium tier and organic promotions increased last year as
-7.9% you can see from this table:
Number of potato promotions
Retailer Performance 0% 50% 100%
Tesco still holds the largest value highest value share gains in the 2018 137 135
and volume market share with last year. With an improved volume
potatoes. In the last year Aldi has performance in the second half of
experienced the highest volume this year they have increased their 2017 133 70
share gains. They have experienced shoppers, trip volume and purchase
good shopper growth and have also frequency. Most of their growth
2016 121 78
grown purchase frequency. Volume has been from Maincrop and New
growth has been across all 3 sub potatoes.
categories. Asda experienced the Premium Organic
volume share of fresh potatoes
30 30
Volume-Actual
Volume-Actual
Retailer % of
Retailer % of
25.6
% 5.6%
2 31 De3c18 Dec8
201 201
26.6
% 6.6%
2 Dec Dec
2017 2017
% 4.3%
14.3 1 12.9
% 2.9%
1 12.9
% 2.9%
13.9
%
13.9
% % % 1 11.7% 11.7%
13.7 13.7 12.1% 12.1% 3.3% 3.3% % %
4.3% 4.3%
1.7% 1.7% 10.7 10.7 6.1% 6.1% 1.7% 1.7%
1.7% 1.7% 3.3% 3.3% 6.3% 6.3% 1.7% 1.7%
4.5% 4.5%
Total Total Total Total Total Total Total Total THE THE Total Total Total Total Total Total
TESCO TESCO ASDAASDA SAINSBURY’S
SAINSBURY’S MORRISONS
MORRISONS CO-OPERATIVE
CO-OPERATIVE
ICELAND
ICELAND WAITROSE
WAITROSE ALDI ALDI LIDL LIDL MARKS MARKS
& SPENCER
& SPENCER
Data source: Kantar Worldpanel Data source: Brandview
18 19Changes in… The Changing Face
of Grocery Shopping
Whilst it is important to understand how UK shoppers are
reacting and being influenced by food and drink trends it
is also important to understand how shopping habits have
changed too. We started by investigating how people are
currently shopping.
35% of respondents do a big
shop once per week and a
further 17% a big shop every
couple of weeks. Approximately
1/3rd of people top up shop
during the week.
I bu
yg
ro
ce
ries
every day o
How often
I do a regul
7% 10% 17% 31% 35%
do you
I top up
shop?
I do
s
rf
ab
ay
rt
ar b
sho
fd
o
he
ig
Id next ouple o
p d kly
ig
in
g
c
sh
o pp
on
we
op
o
u
ab line h
grocery s
rin s
ou
e
th
g
t o
ho e w nce
every 2 week
s
p ee
k
We wanted to understand how these shopping habits
have changed over the past 12 months. For the majority of
shoppers habits have remained the same however there is a
move to more frequent top up and online shopping. There is a
double digit decline for the big weekly shop.
I do this more I do this about I don’t I have
frequently the same do this stopped
than 12 amount as 12 doing
months ago months ago this
I do a regular big weekly shop 7% 61% 21% 11%
I do a big shop about once every 2 weeks 7% 31% 56% 6%
I do a big shop roughly once a month 4% 22% 66% 8%
I top up shop during the week 24% 64% 10% 2%
I buy groceries every day or for the next couple of days 10% 28% 56% 6%
I do more online grocery shopping than a year ago 12% 31% 49% 8%
20 21Online Shopping
We wanted to find out which stores were more or less Whilst many respondents are happy to shop around and look for
popular with shoppers versus 12 months ago and asked bargains, we’ve also reported the rise of online grocery shopping.
our respondents to tell us where they had been visiting.
In line with Kantar data showing discounters gaining market Shopping for groceries online
share, shoppers themselves also see that they are visiting stores Probably no surprises that Tesco has come out on top but despite
in this sector more frequently too. 14% of respondents stated that only being able to deliver to some London and South East
they were visiting Tesco more frequently but this was effectively postcodes, Amazon Fresh is already making its presence felt in
cancelled out by 15% that felt they were shopping less at the store. the online grocery world.
I visit more I visit less I visit about I rarely visit I don’t visit Where have you shopped online for
the same as
amount as 12 groceries in the past 12 months?
months ago 0 50 100 150 200
Aldi 19% 6% 31% 17% 27%
Tesco
Lidl 15% 9% 32% 16% 28%
Tesco 14% 15% 49% 13% 8% Sainsbury’s
Sainsbuy’s 13% 12% 41% 21% 13%
Asda
Co-Op 10% 10% 32% 23% 25%
Asda 10% 15% 38% 16% 21% Iceland
Morrison’s 10% 10% 35% 22% 23%
Morrisons
Amazon
M&S 8% 10% 36% 23% 22%
Fresh one
Waitrose 6% 7% 24% 13% 49%
Ocado for the
others
to watch
Amazon Fresh
closely
No surprises why the changes are taking place, shoppers are savvy and
looking for the best in terms of offers and prices.
Waitrose
22 23Eating Habits Changes Changing Cooking Habits
over the past 12 months
As a nation we are increasingly Consumer cooking trends have evolved, with convenience becoming of
being made aware that we should be greater importance. According to IGD, time spent preparing evening meals
striving for a healthier diet. But are the has decreased from 60 minutes in 1980 to 30 minutes in 2016. Consumers
messages getting through? Well yes. are leaning towards quick and easy, pre-prepared ingredients and meals
In the past 12 months our respondents requiring less preparation time. Information from our own research told us:
have particularly focussed on reducing
their intakes of sugar, fat, carbohydrate Time spent preparing and cooking
and processed foods. the main meal of the day
0% 5% 10% 15% 20% 25% 30% 35% 40%
35%
45%
Spend up to
50%
Strongly Agree Neither Disagree Strongly Less than 10 mins
Agree Agree nor Disagree
35 minutes
Disagree cooking the
10 - 20 mins
main meal
of the day
I eat less meat 9% 19% 25% 27% 21%
20 - 30 mins
I have become Vegetarian 3% 3% 13% 26% 55%
A further
35%
I have become Vegan 2% 3% 11% 24% 61%
30 - 40 mins
I am a Pescatarian 3% 4% 15% 23% 55% Dedicate
40 - 50 mins 30-40 minutes
I don’t consume dairy 2% 3% 12% 26% 57% of cooking &
The final
35%
preparation
I don’t eat gluten 5% 4% 12% 25% 54% time
50 - 60 mins
I have reduced my sugar intake 14% 28% 24% 14% 20% Spending
more than
more than 1 hour
I have reduced my fat intake 8% 25% 25% 21% 20% 40 minutes
I have reduced my
7% 17% 28% 22% 26%
carbohydrate intake
77%
38% of respondents are cooking multiple main
I am eating less meals to accommodate, children, school
13% 27% 28% 16% 17%
processed food
Of respondents commitments and work commitments.
Other please specify 3% 5% 56% 11% 26%
enjoy cooking
or enjoy When it comes to that helping hand in
cooking the kitchen convenience products can be
immensely appealing to our consumers.
At least once per week
27%
Spend more
60% use prepared vegetables
time cooking 72% use a prepared carbohydrate
at the
weekends 65% use a chilled or frozen potato product
24 25What’s happening
with potatoes?
We asked our respondents about their fresh potato And frozen potato consumption?
eating habits over the past 12 months and whether they
There have been some reported gains in consumption of frozen potatoes but these are
thought their consumption had changed.
outweighed by the declines and a high number of respondents that don’t eat frozen
Approximately 2/3rd growth over a 52 week period for potato products.
of respondents are the baking potato sector*. Whilst
eating “about” the same respondents report some growth in Frozen Potatoes I’ve been I’ve been I’ve I don’t
eating more eating eaten eat this
amount of potatoes as they frequency of consumption across about the less
were a year ago with double digit all formats, overall consumption same
growth being suggested for baking declines have outweighed the gains. Baked 3% 26% 6% 66%
potato consumption. This figure Much more work is still to be done
is consistent with Kantar market in promoting fresh potatoes. Mashed 2% 20% 6% 72%
data that is showing 6.0% volume
Chips 5% 54% 18% 23%
Fresh Potatoes I’ve been I’ve been I’ve I don’t
eating more eating eaten eat this Wedges 3% 36% 15% 47%
about the less
same
Roasts 4% 33% 12% 51%
Baked 10% 69% 15% 6%
Mashed 7% 67% 17% 9%
Chips 5% 54% 24% 17%
Wedges 3% 46% 21% 29%
The
Roasts 9% 66% 17% 8%
Overall
winner...
Boiled or Steamed 9% 69% 12% 10% It has got
to be
Have there been major gains in the chilled prepared fresh baked
potato sector? potatoes
Well the answer is no. Respondents are eating a small amount more of
chilled prepared potatoes but the majority don’t buy into this sector at all.
Chilled Prepared Potatoes I’ve been I’ve been I’ve I don’t
eating more eating eaten eat this
about the less
same
Baked 1% 25% 8% 66%
Mashed 2% 22% 10% 66%
Chips 2% 26% 10% 62%
Wedges 2% 22% 9% 67%
Roasts 2% 21% 8% 69%
Boiled or Steamed 2% 21% 8% 69%
Data source: Kantar data 52 weeks ending 30.12.18
26Opinions on the Fresh Category Predictions
Potato Market? for 2019
And in the next 12 months do The Shopper
respondents have an opinion on Shopper confidence appears to be holding up
developments that they would like despite Brexit uncertainty. Our panel voted
to see in the fresh potato sector? confidently by 74% that they haven’t cut back on
their household spend in recent months. Shoppers
do however expect food prices to increase with 64%
showing concern over this. There will be an increased
focus on price ahead of quality. With less use of
71%
promotional tactics there will be a need to create
a personalised and differentiated proposition to
Potatoes engage diverse shopper missions.
packed in
paper bags
59%
More loose
Potatoes and Retailers
Due to supply, volume sales will be under pressure
potatoes so there will be a small reduction in volume which
will be from maincrop. With new potatoes we are
hoping for another warm summer to match sales
seen in 2018. With baking potatoes we are currently
48%
New recipes
seeing strong volume growth which will start to ease
but sales will remain in growth by the end of the
year. Overall the volume prediction will be for a small
32%
and ideas reduction in volume not more than 1% with inflation
so this will drive value up by 1% to 2%.
Mixed packs of
fresh potatoes With consumers being more mindful of the
e.g. baking, environment and ethically aware there will be
main crop further growth from organics of 5%. Premium
& baby sales growth will continue, as it presents a great
opportunity to drive incremental sales and
trade consumers up. Our prediction is for 3%
volume growth for this year.
Discounters will continue to increase
their market share through new
40% store openings. The convenience
37%
and online channels offer a great
Quick cook
opportunity to expand ranges to
formats
Healthy recipe meet the changing needs of time
kits featuring poor shoppers. Supermarkets
potatoes will continue to fight for volume
growth and may experience a
slight volume decrease of 0.5%.
Data source: IGD and Kantar Worldpanel
28 29The Year Ahead
for Food Trends
As we move from 2018 to 2019, what are
we being told to expect on our plates
this year and do our shoppers like the
sound of the next craze?
Indulgent ice-creams took the top spot from 15
predicted trends but potatoes featured joint 2nd and
4th. Here’s to a successful 2019 for fresh potatoes.
I will I might try I probably I definitely I’m not
definitely won’t try won’t try that
try interested
1st Indulgent Ice-cream desserts 24% 40% 10% 12% 14%
West African food 15% 35% 12% 23% 15%
2nd Hassleback potatoes 19% 39% 20% 8% 20%
Bitter Flavours 6% 21% 26% 30% 17%
Charred food 10% 26% 16% 29% 20%
4th Loaded potato wedges 13% 38% 14% 21% 14%
Gold leaf desserts 7% 21% 14% 36% 23%
Clear foods and gels 5% 18% 18% 32% 27%
Chips and dipping sauces 13% 35% 12% 26% 14%
Caviar 7% 13% 14% 50% 15%
2nd New mushroom varieties 22% 36% 6% 23% 13%
Octopus 11% 15% 10% 51% 13%
Seaweed 15% 31% 9% 30% 15%
Edible cocktails 8% 25% 11% 37% 20%
Peruvian food 13% 34% 7% 30% 16%
30 31BE INSPIRED
watch our new potato inspiration video for 2019.
Find out more by visiting:
greenvaleap @greenvaleap greenvaleap-ap
www.greenvale.co.uk
tracey.mattock@greenvale.co.ukYou can also read
