Exhibit at IBC2020 2020 - IBC Show
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RAI Amsterdam
Exhibition 11-15 September 2020
2020
Exhibit at IBC2020
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show.ibc.orgWelcome to IBC
“
Welcome to IBC and thank you for your continued investment in the world’s most influential media,
entertainment and technology event.
IBC remains committed to providing brand positioning, lead generation, networking
opportunities and thought leadership for the entire value chain of the media, entertainment &
technology markets.
Exhibition space, dedicated meeting and networking areas, event sponsorship, branding
and media packages for IBC2020 can now all be applied for via our new online system.
We have also added to the range of engagement platforms available for 2020 with new
exhibitor packages, new show floor theatres and a bigger exhibition space.
These new initiatives reflect the growing demand for a wider range of ROI platforms from
customers looking to stand out, connect to a wider network, stay ahead of the competition
and ultimately increase business deals.
This brochure provides all the information you will need to secure your engagement at
IBC2020. Contact the sales team or arrange a meeting during IBC2019 to discuss how
“
we can help meet your requirements and business objectives.
I look forward to sharing in the success of IBC2019 with you and welcoming you back in 2020.
Steve Connolly
IBC Business Development DirectorExhibition IBC2018 Demographics
11-15 September 2020
As the premier event for
the media, entertainment
and technology industry,
reaching professionals from
150 countries and across all
industry sectors, IBC offers a
truly unique platform for clients
to market their products and
55,884
services to the people that they
want to talk to.
IBC consistently attracts world-
class technology and a senior,
decision-making audience with
real purchasing power, offering Attendees
our clients direct access to their
target audience.
IBC clients and partners
understand that our exhibition
appeals to industry professionals
looking to search for and evaluate
the technologies and services
they need to advance their
business and remain competitive.
Whether exhibiting, sponsoring
or creating a partnership, your
messaging is reaching your target
audience.
With in excess of 55,000+
attendees, IBC is one of the
largest event platforms of its kind
in the world today.
“Every year we have all of our customers, all of
our technology partners, our business partners IBC2020
– they all come to the show. It’s the place where
we can showcase the latest innovations that we
have within our product set.”
Laura Jaworski, Aspera, an IBM Company
1,700+ 330 564
Exhibitors Speakers PressWhat is IBC and who does it cater for?
IBC sits at the global crossroads of the media, entertainment and technology industries providing
an informative, innovative and beneficial experience for all attendees.
Always at the forefront of industry innovation, IBC attracts 55,000+ attendees from more than 150
countries, combining a highly respected and peer-reviewed conference with an exhibition that
exhibits more than 1,700 leading suppliers of state-of-the-art electronic media technology.
One of IBC’s owners, IABM, introduced a new industry model in 2018 called The BaM™ Content Chain: from Creator to Consumer. It
is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate
the fast-changing business environment.
IBC has utilised this framework to help you understand the exhibiting opportunities and relevant exhibition areas:
Process Description
The process of capturing content – live, scripted, on-location, studio-based etc - and then shaping and crafting it through the
Create &
editing process, including offline and online edit, audio post, grade, the creation of visual effects and graphics resulting in a
Produce finished programme, film etc.
The post, post-production stage, where content is manipulated, prepared and aggregated for delivery (publish) to a viewer.
Manage Includes QC (quality control), technical and editorial compliance, localisation, access services (subtitling/captioning, signing,
audio description), transcoding and ingest.
Using the term ‘Publish’ rather than ‘delivery’ or ‘playout’ so that it includes the way content is served to viewers by online, VoD
Publish
services as well as traditional broadcasters who use terrestrial and satellite. Plus cinema.
The tools and techniques used by the end-users – broadcasters and platforms – to make money from their content and to
Monetise
manage that revenue.
Includes the tools and tech in the final stage of the chain where the viewer gets involved, selecting, viewing and interacting with
Consume
content.
Connect Moving content, whether real-time (live) or file-based, within and between facilities
Store Storing content throughout its lifecycle
Support Enabling and powering the Content Chain including monitoring, testing, communicating, and running compute and facilities“Silicon Valley is coming! Google have a
huge presence here this year, Facebook,
Amazon - the web players of this space
are really starting to figure out how they
can get into media and distribution.”
Roger Sherwood,
Global Strategy, Media and Entertainment, Cisco
Relevant Exhibition
Example Products and Services Areas [in Example IBC2019 Exhibitors
numerical order]
Cameras, lenses, microphones, recorders, lighting, editing software, remote
Halls 1, 7, 8, 9, 10, ARRI (12) Atomos (11) Blackmagic Design (7)
production, grading monitors, vision mixers, audio mixing desks, virtual sets,
11, 12 & Outside EVS Broadcast Equipment (8) Grass Valley
newsroom control systems, timecode, shot logging and metadata capture,
Exhibits (9) Matrox VITE (7)
grading consoles, restoration tools.
Dalet Digital Media Systems (8) Dimetis (1)
Media asset management systems, supply chain management, transcoding, Halls 1, 2, 3, 6, 7,
Imagen (14) Imagine Products (7) Vizrt (4)
subtitling software, storage, archive, LTO, metadata aggregation. 8, 14
VSN (7)
Halls 1, 2, 3, 5,
Tools for scheduling content, playout systems, on-demand platforms,
7, 8, Content Appear TV (1) Broadpeak (5) CenturyLink (5)
distribution including terrestrial signal encoder, IPTV headend equipment,
Everywhere GatesAir (8) MediaKind (4) NAGRA (1)
satellites, cinema projectors, LED screens, DRM, CDNs, channel branding.
(5 and 14)
Programme rights management, royalties, ad tech (programmatic, addressable Conviva (5) CSG (14) Friend MTS (1)
Halls 1, 2, 3, 5
– selling of ads and delivery of personalised ads), ad traffic systems, product MEDIAGENIX (3 PROVYS (2) ThinkAnalytics
and 14
placement, subscription, data analytics, ecommerce. (1)
Halls 1, 3,
TVs, set top boxes, remote controls, apps, user experience and user interface 5, Content Accedo (14) Applicaster (14) Arvato Systems
design, platform/app development. Everywhere (5 (3)Mirada (5) TiVo (1) Wiztivi (14)
and 14)
IP and SDI infrastructure, routing, interfacing and conversion. File-based Halls 1, 2, 3, 6, Arabsat (1) AVIWEST (2) BT Media and
delivery. Bandwidth and connectivity services including internet, fiber, satellite, 7, 8 & Outside Broadcast (OE Embrionix (8) Evertz (1)
microwave, and cellular Exhibits Telestream (7)
Cloudian (7) Dell Technologies (7) Disk
On-premise and cloud object storage, SAN and NAS – including disk, SSD,
Archive Corporation (8) Hitachi Kokusai
optical and data tape. Storage management. Archive storage. Video servers Hall 6, 7, 8 and 10
Electric Europe (10) IBM (7) Solid State Logic
and VTRs
(8)
Adder Technology (7) Agama Technologies
Video and audio monitoring, displays, test and measurement. KVM and PCoIP.
Hall 1, 2, 3, 5, 7, 8, (5) Bridge Technologies (1) Clear-Com
Compute power and cyber security. Facility power and furniture. Services to
10, 11 & 15 (10) Densitron Technologies (8, 11) Intel
consult, design, build and run. Equipment rentals
Corporation (15)Reach a global audience
W.Europe & Scandinavia
69%
5% 5% 9%
North America
Central Europe
3%
6%
Eastern Europe Asia
2%
Africa Middle East
1%
South America
32% 79% 39%
365
of visitors are of visitors make or of visitor’s companies
C-level or above influence final decision have an annual spend
of €1,000,000+
Previous exhibitors include
Google / Sony / IBM / Mediakind / AWS / Canon / Huawei / NEP / Intel / EVS /
Grass Valley / Blackmagic Design and 1,700 more...
Main industry trends & growth areas
5G / IoT / Blockchain / AI / ML / Cloud / IP / UHD / Immersive / Esports / Telco /
Smart Cities / OTT / Ad Tech / Voice
Financial Services / Government / Industry Body 2%
Film Industry 9%
Technology / Service Provider 18%
Cloud 4%
Equipment / Mobile 1%
Software Manufacturer 23%
New Markets 14% OTT 3%
Telecoms / Cable and Satellite Operator 5%
Distribution and Delivery 5%
Content / Post Production 7% VR, AR and Mixed Reality 1%
Consultancy / Analytics / Research 5%
Broadcaster / Content Provider 17%IBC2020 Overview Map
Meeting Suites
Showcase
Theatre
Manage &
Post-Production NEW F
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Publish
floor th ow
IBC Theatre
Conference eatres
show.ibc.org
Create &
Live Production Monetise
Theatre & Consume
OE Theatre
Area
For 2020, IBC will be introducing a series of show floor theatres that will provide product demonstrations and case study
opportunities for exhibitors as part of an optional upgrade package that also includes lead retrieval and data capture. The theatres
are themed based on groups of technologies within the industry value chain and strategically located across the venue. These
theatres will give you a unique opportunity to demonstrate your solution to an energetic and engaged show floor audience. Sessions
will be curated and supported by IBC to compliment the wider conference content programme.
Speaking and Lead Generation Package
The new IBC show floor theatres showcase specific technology themes and all content will be curated by IBC’s team of content
producers in order to link your thought leadership with IBC’s content strategy.
The package includes essential lead retrieval systems and provides data of attendees participating in your session.
♦♦ Speaking opportunity on your chosen IBC Content Everywhere theatre – session to be filmed and hosted online via IBCTV VOD
♦♦ Access to scanned leads from your theatre session
♦♦ D
edicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the
IBC website
♦♦ IBC lead retrieval system including smartphone
Rate: £7,500
Publish Theatre Monetise & Consume Create & Live Production Manage & Post-Production
(Hall 5 / CE) Theatre (Hall 14 / CE) Theatre (Hall 10) Theatre (Hall 8)
♦♦ Content Delivery ♦♦ C
ontent Rights/ ♦♦ Acquisition (Cameras, ♦♦ Content Management
♦♦ Multi-Platform Delivery Scheduling Lighting, Sound) ♦♦ MAM
♦♦ CDNs ♦♦ Ad Tech/Ad Sales ♦♦ R
emote Production / ♦♦ IT Workflow
♦♦ B
illing & Subscriptions / Switchers
♦♦ OTT/VOD ♦♦ Automation
Data Analysis ♦♦ Automation
♦♦ Transmission/Encoding ♦♦ Editing
♦♦ Cyber Security ♦♦ MIP infrastructure
♦♦ P
layout Automation & ♦♦ VFX/Graphics
Delivery ♦♦ App Development ♦♦ News Production
♦♦ Audio
♦♦ Voice Control
♦♦ AI/Machine Learning
♦♦ Personalisation
(Content Storage, Test & Monitoring, KVM, Systems Integration, Facility Hardware will be interspersed among all the show floor theatres.)
Showcase Theatre
IBC will also be launching the new “Showcase Theatre” in the newly built Hall 5 extension. This will be a 250+ attendee, purpose built
stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. Opportunities will be available
for exhibitors and sponsors to position themselves at the forefront of these topics, working alongside IBC’s own content producers to
curate a tailored programme.
Topics will include:
Cloud Services AI & Machine Learning Telco & Media Convergence Cyber Security Esports Blockchain
Contact the sales team for further information at sales@ibc.orgIBC2020 Exhibition Space
Space Only Stand Packages Enhanced Shell Scheme
The best option for unlimited Stand Packages
Rates: £ per m2 Rates: £ per m2
flexibility, customisation and With an Enhanced Shell Scheme,
Premium Standard 9 - 11 m2 719
maximum impact, you can you are getting all the benefits of
Early* 340 328 12 - 14 m2 678
appoint a stand builder and you a basic Shell Scheme plus the
Standard 380 366 15 - 19 m2 645
can create a stand to meet your addition of exhibition essentials such
requirements and budget. as lead retrieval and internet. With 20 - 30 m2 610
The minimum size for Space Only is 30m2. If you need extra enhancements including furniture and
space, double-decker stands are possible in most halls at a logo board, this is the ultimate turnkey package.
surcharge of 25% of the Space Only rate.
We have put together a number of design guidelines to ensure
that all stands receive maximum visitor exposure and these must
be taken into account when designing your stand.
Standard Shell Outside Space Pod Stand Package
Scheme Packages Outside space is exactly as it sounds – A Pod is a new exhibition package
With a Shell space outside designed to provide
Rates: £ per m2 Rates: £ per m2 Rate: £3,925
Scheme you of the exhibition a lower-priced entry
Premium Standard Lower rate* 95
are getting a halls, perfect point into the IBC
Early* 459 442 Upper rate* 176
ready-to-use for displaying exhibition for companies with a small
Standard 521 502 outside broadcast team who want to demo software or
stand. Perfect
if you need to turn-up- and-show in the vehicles or exhibits requiring an outside table top hardware. Located on the busy
shortest time possible without any hassle. environment. flyover walkway between Halls 7 and 8.
The package provides a shell – walls, If you already have a stand in one of the
carpet, spotlights and power socket – halls you can book outside space at a
creating the perfect base for you to add as discounted rate.
necessary. *For companies who order an outside space plus
an inside site of at least 30m2 Space Only or 21m2
Shell Scheme, the lower rate shall apply.
The minimum size for a Shell Scheme is
9m2 and all stand walls are 2.75m high.IBC2020 Content Everywhere Packages
Shell Scheme Stand Space Only
High quality stand build (6 sqm system shell scheme stand) Complimentary speaking opportunity on either of the IBC
with company name on the fascia Content Everywhere Theatres - session to be filmed and
Furniture package – 2 x high stools, 1 x counter/storage unit hosted online via IBCTV VOD*
and 1 x literature rack Access to scanned leads from your Content Everywhere
Electrical power – 1 x 13amp power socket Theatre session
Lighting – 2 x spotlights (per 6 sqm) Opportunity to submit an opinion piece on IBC365
Standard broadband connection (512kbps) and 20% Dedicated IBC Content Everywhere marketing and promotion
discount off any further internet upgrade before, during and after the show including logo on dedicated
Content Everywhere pages on the IBC website
Complimentary speaking opportunity on either of the IBC
Content Everywhere Theatres - session to be filmed and IBC lead retrieval system and complimentary devices**
histed online via IBCTV VOD* 1MB broadband connection and 20% discount off any further
Access to scanned leads from your Content Everywhere internet upgrade
Theatre session Inclusion in the IBC online exhibitor list
Dedicated IBC Content Everywhere marketing and 1 x complimentary day pass to the IBC Conference
promotion before, during and after the show including logo 30% discount on IBC Daily display rate card advertising
on dedicated Content Everywhere pages on the IBC website
Access to the Content Everywhere Networking Garden
IBC lead retrieval system including smartphone *
The number of speaking opportunities available is limited so alternative
Inclusion in the IBC online exhibitor list options for promotion are available including a C-Level interview.
**
The number of devices is dependent on stand size.
1 x complimentary day pass to the IBC Conference
30% discount on IBC Daily display advertising
Rates: Per sqm stand
Access to the Content Everywhere Networking Garden
*
Early rate* £645
The number of speaking opportunities available is limited so alternative
options for promotion are available including a C-Level interview. Standard rate £667
Rates: Per 6 sqm stand
Early rate* £8,409
Standard rate £8,771
Meeting packages are available in Content Everywhere upon request.
Please contact sales@ibc.org for options.
*Early rates valid until last day of IBC2019 on Tuesday 17th September 2019.IBC2020 Meeting Space
IBC meeting rooms provide the perfect opportunity away from the busy show floor for you to host clients, conduct more formal
presentations or hold a cocktail hour in an exclusive setting. There are three different types of meeting space available, with options
to suit all requirements and budget: Meeting Suites, Balcony Suites and RAI Meeting Rooms. Meeting space is available for exhibitors
with a main exhibition stand or those who reach a minimum spend (£21,000) through meeting space and promotional activity.
Meeting Suites Balcony Suites RAI Meeting Rooms
Meeting Suites are located in the Balcony Suites are available along the RAI Meeting Rooms are located across
exhibition centre and facilitate a unique balconies on both sides of Hall 1 for use the RAI and vary in size and price. These
private and quiet setting in which to as additional space for hospitality suites, rooms are available by the day and offer
conduct business meetings moments offices, demo areas or presentation exhibitors the chance to hold off stand
away from the busy exhibition floor. areas only. meetings and presentations in a ready to
use space.
Rates: £ per m2
Shell (4 x 4m) 478
Bespoke (from 30m2) 354 Rate: £167 per m2 Rate: From £690 per day
For more information about all exhibiting and meeting space options, visit show.ibc.org/exhibitatIBCPromotional Opportunities IBC’s sponsorship and promotional opportunities provide a year round solution to help you generate leads, build brand awareness and establish thought leadership. IBC365 was launched to provide the global media, entertainment and technology community with year-round information and insight. IBC365 has a database of over 55,000 subscribers, 1,800,000 page views and can provide 365 day digital campaigns that leverage the power of IBC’s unique database enabling you to engage with the industry all year round. For the show itself, IBC’s promotions, sponsorship and event packages start at the airport and are threaded throughout the conference and exhibition, giving you the perfect platform to promote your brand to more than 55,000 potential attendees from 150 countries. IBC can also offer a range of tailor-made packages to suit your company’s individual marketing needs and budgets. Explore the range of options on offer: IBC365 Conference Onsite Branding Digital IBC Daily Events Print Executive Forums Contact us To find out how you can get involved and maximise your attendance at IBC2020 contact our dedicated Sales Team T: +44(0)20 7832 4100 E: sales@ibc.org
RAI Amsterdam
Exhibition 11-15 September 2020
2020
By the industry, for the industry
IBC is the world’s most influential media, entertainment and technology show. IBC is owned by six organisations that represent
both exhibitors and visitors. Uniquely, the key executives and committees who guide the convention are drawn from these leading
organisations, bringing with them experience and expertise in all aspects of our industry.
The Society for The Society of Motion Picture
Broadband Professionals and Television Engineers
IBC Third Floor, 10 Fetter Lane, London, EC4A 1BR United Kingdom
T +44 (0) 20 7832 4100 E info@ibc.org W show.ibc.orgYou can also read
