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EXECUTIVE EDUCATION GENERAL MANAGEMENT
Executive
Development
Program
Transforming to Strategic Leadership
Module 1: July 12–16 and July 21–23, 2021 (Live Virtual)
Module 2: August 18–20 and August 23–26, 2021 (Live Virtual)
Module 3: September 13–14, 2021 (Live Virtual) and
October 18–20, 2021 (Project Week, Live Virtual)
Module 4: November 15–23, 2021 (In-person)
Executive
Development
Program
The Kellogg Executive Development
Program transforms organizational
leaders. It equips top-performing,
mid-level to senior managers to
make decisions and take strategic
action based upon both traditional
and innovative business practices.
Participants build skills and awareness
as they realize their potential for
assuming general management roles.
Curriculum Focus
Organization and Leadership Foundations
Re-Energize Your Career Grounds the participant in a common
In a Highly Immersive and language to reflect on their organization and
Supportive Learning Environment their role as leader. Topics include strategy,
fundamentals in leadership and regional topics
The Kellogg faculty has developed teaching in the world economy.
methods and a curriculum especially for the
general manager. Our first order of business? Core Business Linkages
To provide the tools, conceptual frameworks Emphasizes the foundational business skills
and metrics you need to navigate the general needed by general managers to understand
manager’s world. and lead the workforce. Topics include
marketing, operations, accounting, finance,
This multi-modular program will enrich you data and analytics.
with fresh ideas while empowering you to
gain a broader perspective and increased Managing Into the Future
confidence. Sessions focus on preparing for a return
to the workplace with skills ready to make a
difference. Topics include talent management
(having the right people and the right systems
to motivate them), leveraging networks,
influencing naysayers, coaching techniques
for developing the team, and thinking
beyond the now to innovate the future.
2 Kellogg Executive Education // kell.gg/kxedp
Immerse Yourself in the
Incomparable Kellogg
Experience
Become a part of the Kellogg global family.
Join us to build professional and social
networks that only evolve through the “ [EDP] shows you how to be
immersive live-in experience. Discover purposeful in your strategy and
firsthand our:
how that must align with everything
• Dynamic and rigorous content
you do. It also gives you tactical
• Academic and consultative faculty who
live in both worlds
tools to achieve success.”
DIRECTOR, TRAINING AND MAINTENANCE
• Collaborative culture
SERVICES, NAV CANADA
• Personalized attention to your experience
Our emphasis on peer and faculty interaction
intensifies the learning experience, promotes
the informal exchange of ideas and fosters
rewarding relationships that can last a lifetime.
Executive Development Program 3
High-Impact Learning for High-Potential Executives Intense and interactive, the Executive Development Program strikes a careful balance of functional knowledge, strategic thinking, and interpersonal and leadership skills. It’s designed to: • Broaden your understanding of the roles, • Challenge your thinking with new concepts responsibilities and interactions of key and approaches for competing more functional business areas to give you aggressively in the global marketplace greater confidence in managing them • Expand your worldview with new • Strengthen your ability to interpret and apply perspectives and practical knowledge gained information from functional areas for sound, through collaboration with an international fully informed decision-making group of peers • Deepen your insights into effective leadership and change management in your organization “ Fast-paced fun-filled days of learning, networking and reflection. Material and instruction outstanding. Multiple learning methods from case studies, simulations, lectures and instruction. A top-life experience that will pay dividends for years to come.” DIRECTOR OF US ACQUIRER RELATIONS, DISCOVER FINANCIAL SERVICES 4 Kellogg Executive Education // kell.gg/kxedp
The Right People. The Ideal Environment.
Optimal Learning Outcomes.
Kellogg believes that the alchemy of successful practitioners and leading
academics interacting in an environment dedicated to advancing the art
and science of management can produce extraordinary learning results.
Class Participants Are Diverse Who Should Attend
To create such an environment, the admissions • High performing mid-level and senior
committee carefully assembles classes with management executives on a path to
similar levels of managerial responsibility. becoming general managers
Participants represent a rich diversity of • Functional senior leaders who must interface
disciplines, geographies and career experiences. with other functional areas outside of their
They come from a wide variety of industries, expertise
including wholesale trade, manufacturing,
financial services, healthcare, nonprofit and • Principals of small and medium firms and
government. More than half reside and work entrepreneurs or owners of small companies
outside the United States. with growth potential
• Successful candidates must be able to
Candidates are chosen not only for what they contribute their functional expertise to
can learn and implement but also for what class discussions.
they can contribute.
Typical Participants
by Management Level by Region
2% 18%
Top 2% 52%
Entrepreneur/
Australia North
and Other
America
9%
43% 37% South
Middle Senior America
10% 27%
Europe Asia
by Top 5 1. General Management 19% 3. Sales 10% 5. Finance 6%
Job Functions
2. Operations/Manufacturing 11% 4. Marketing 7%
Executive Leadership Program 5
A Strategic Grounding in the
Fundamentals of Business
Accounting Marketing
Demystifying financial statements and Moving beyond the fundamentals, members
reporting enables you to ask the right of Kellogg’s world-renowned marketing
questions and talk numbers with confidence. faculty will share insights into how marketing
You’ll examine the workings of financial is changing and how development and
statements and the conceptual underpinnings deployment of marketing strategy must adapt.
of corporate financial reports. Through case studies and classroom exercises,
you’ll explore the impact of decision-driven
You’ll learn strategies for evaluating and marketing, design thinking and digital tools
linking earnings and cash flow to value on the marketing function. This will expand
creation, developing a clearer understanding your understanding of their impact on
of corporate disclosures and nondisclosures, operating results. This module assumes
and how companies take advantage of familiarity with basic marketing principles.
allowable income-increasing strategies.
Operations
Finance
You’ll focus on the strategic role of operations
You’ll become familiar with both the frame in financial success, take a systemic view of
of reference used by financial officers organizations as collections of business flows
and the challenges they encounter. You’ll and supply chains and identify key metrics
explore cash flow analysis, capital budgeting for targeting improvement. This module also
allocation decisions and capital structure emphasizes the linkage of operational and
analysis, as well as models for evaluating financial flows as part of daily management
investment alternatives and the ranking and examines strategic capacity investment
of investment projects. and operational hedging.
Strategy
Examine the forces that influence competitive
“ We create a space for learning advantage and innovative approaches to
where our participants step into the creating value and profit. Whether performing
a competitive analysis, focusing on growth
classroom, shed assumptions and or creating a system of metrics to drive
are free to build new perspectives.” performance, this module will encourage
you to ask if your organizational structures
NAINI SEROHI, PROGRAM DIRECTOR
support your strategy and provide tools to
drive alignment.
6 Kellogg Executive Education // kell.gg/kxedp
Deepening Your
Leadership Capabilities
Motivating Your Team Communications Essentials for Leaders
In this series of modules that encourages Self-assessments, role-plays and workshops
a diagnostic approach to motivating your will help you refine your communications
team, you will explore your own unit’s strengths and recognize where you can
alignment to company values, identify improve. These modules are designed to build
your organization’s motivation culture your expertise in reading your audience, crafting
and discover how it impacts performance. your message and delivering it with confidence.
You will learn techniques for assessing your Learn strategies for overcoming negativity.
team and developing customized approaches Engage in interactive exercises to practice
to their development. And while organizational techniques for enhancing your executive
structures can drive operations, we will presence and effectiveness as a leader.
delve into the power of informal networks
and how to leverage their role in your Cross-Cultural Negotiations
team’s success. You’ll learn basic business negotiation skills,
practical frameworks for negotiating in a
Leveraging Data for Business Decisions
globalized marketplace, and new ideas and
Data-based decision-making unleashes techniques from the field of dispute resolution.
the power of information, changing the way Although you can use what you learn here in
you think and communicate about strategy, virtually any situation, this module emphasizes
marketing, operations, the future of your negotiation within organizations and group
workforce and more. Capturing this power decision-making.
requires an understanding of the limits as
well as the upside potential of data analytics
and machine intelligence. Our faculty explore
the underlying structures designed to exploit A Balanced Offering
data and create relevant classroom exercises
of Program Content
to help you critically analyze decisions
around embedding intelligent automation
throughout the enterprise. 10%
Global Topics
15%
Leadership
10%
Data & 15%
Operations Strategy
12% 14%
People Accounting
Management
12% 12%
Marketing Finance
Executive Leadership Program 7
Special Program
Features
Combined with the live-in learning Perspectives From Industry
environment, the emphasis on peer
In addition to our seasoned faculty,
and faculty interaction intensifies the program features industry speakers
the learning experience, promotes immersed in current business challenges
the informal exchange of ideas and opportunities. Site visits to local
businesses enhance program content
and fosters rewarding relationships
by expanding perspectives.
that can last a lifetime.
Build Executive Presence Optional Leadership
Coaching Package
Dedicated sessions will help you
build your message up, down and If you would like to deepen, extend
across the organization. Leverage and personalize your Executive
skills in communication, persuasion Development Program experience,
and presentation. Kellogg offers an optional leadership
coaching program for an additional
fee. You will work one-on-one with an
experienced Kellogg leadership coach
who is familiar with the program’s
content. With your coach, you will set
goals and discuss leadership strategies
Action Learning to meet the challenges of your specific
situation. On-site coaching sessions
During the program, participants will occur during the early mornings,
meet in small groups to create action lunchtimes or evenings.
plans that can be taken back and
implemented in the organization. Post-program coaching via scheduled
conference call takes place within a
six-month period. For more information,
visit kell.gg/kxcoach.
8 Kellogg Executive Education // kell.gg/kxedp
Learn From Leaders
in Their Disciplines
Academic Leadership Team
Jan A. Van Mieghem Kathy Preble Bayert Naini Serohi
Expert in operations Expert in learning design Expert in learning design
management and leadership development and development and global
Academic Director Senior Program Director business cultures
Program Director
Senior Faculty Members
Brenda Ellington Booth Alexander Chernev Steven L. Franconeri
Expert in leadership and Expert in marketing strategy, Expert in visual thinking,
executive coaching brand management and visual communication, and the
consumer behavior psychology of data visualization
Mitchell A. Petersen Marian Powers Mohanbir Sawhney
Expert in finance Expert in financial reporting Expert in business innovation,
technology marketing and
new media
10 Kellogg Executive Education // kell.gg/kxedp
Program Faculty
For the Executive Development Program, Kellogg has gathered a
strategically selected, cross-disciplinary faculty: teachers, authors,
researchers, consultants and experienced practitioners. Because Kellogg
emphasizes research and its practical application, these faculty members
stand at the forefront of knowledge in their disciplines and interact
with top executives, who often tap into their specialized knowledge as
consultants and advisors. Each faculty member is dedicated to creating
the most rewarding learning experience for you. Each will be readily
accessible for informal discussion during the program.
The Executive Development Program faculty includes:
Sally Blount Kevin McTigue
Michael L. Nemmers Professor of Strategy Clinical Associate Professor of Marketing
Brenda Ellington Booth Adam Robert Pah
Clinical Professor of Leadership Clinical Assistant Professor of Management &
Organizations; Assistant Professor Northwestern
Gregory Carpenter Institute on Complex Systems (NICO)
James Farley/Booz Allen Hamilton Professor
of Marketing Strategy; Faculty Director, Kellogg Mitchell A. Petersen
Markets and Customers Initiative (KMCI) Glen Vasel Professor of Finance; Director, Heizer
Center for Private Equity and Venture Capital
Alexander Chernev
Professor of Marketing Marian Powers
Adjunct Professor of Executive Education
Robert Dewar
Associate Professor Emeritus of Mohanbir Sawhney
Management & Organizations McCormick Foundation Chair of Technology;
Clinical Professor of Marketing; Director of the
Steven L. Franconeri Center for Research in Technology & Innovation
Professor of Psychology, Weinberg
College of Arts & Sciences David Schonthal
Clinical Associate Professor of Innovation
Thomas N. Hubbard & Entrepreneurship
Elinor and H. Wendell Hobbs Professor
of Management; Professor of Strategy Edward (Ned) Smith
Associate Professor of Management &
Nour Kteily Organizations; Associate Professor of Sociology,
Associate Professor of Management Weinberg College of Arts & Sciences
& Organizations
Leigh Thompson
Damian Ma J. Jay Gerber Professor of Dispute Resolution
Director and Co-Founder of MacroPolo, and Organizations; Professor of Management
the Think Tank of the Paulson Institute & Organizations; Director of Kellogg Team and
Group Research Center (KTAG)
Executive Development Program 11Invest in
the Future
This is a sampling of companies that have invested
in the development and advancement of their most
promising senior executives.
ABC Supply The Customs and IIT Bombay Panama Canal
Excise Department, Authority
ABN AMRO Illinois Tool Works Inc.
Hong Kong
Petrobras
Accenture Inc. In-and-Out Burger
Dell
Procter &
Airports of Thailand ITOCHU Corporation
Deloitte Gamble Co.
Public Company Ltd.
JCPenney
Dentsu Inc. SC Johnson
Aon Hewitt LLC
Johnson & Johnson
Deutsche Bank Shell Oil Company
ArcelorMittal
Johnson Controls Inc.
Diageo Siemens Corporation
Argonne National
JPMorgan Chase & Co.
Laboratory Discover Financial St. Jude Medical Inc.
Services KLM Royal Dutch
AT&T Inc. State Farm
Airlines
Dow Corning Mutual Automobile
Bank of America
Kohler Company Insurance Company
Dyplast Products
Barclays Global
Komatsu Sumitomo
Investors Eastman Kodak
Marathon Petroleum Corporation
Company
BNSF Railway
Corporation Suzano Pulp
Eisai (Thailand)
BP and Paper
Marketing Co. Ltd. Medtronic
Bush Brothers & Sydney Diocesan
Elkay Manufacturing Microsoft
Company Secretariat
Company Ministry of Finance
Central Bank TDK Corporation
First Bank of Nigeria (Thailand)
of Nigeria of America
FMC Corporation Mitsubishi
China Steel Toshiba Corporation
Corporation
Corporation Frito-Lay Inc.
Mitsui & Co. Ltd. Toyota
Churchill Downs Fujitsu
Monsanto UBS
Cisco Systems Inc. GE Aviation Systems
Motorola Unilever
Citigroup General Electric
Solutions Inc. The United Methodist
Company
Civil Aviation Publishing House
Neenah Paper Inc.
Department, Hong Hitachi Data Systems
Nomura Research Valvoline
Kong
HP Inc.
Institute Ltd. Verizon
Credit Suisse Group
HSBC
Norfolk Xerox Corporation
Cummins Inc.
IBM Southern Corp.
12 Kellogg Executive Education // kell.gg/kxedpWelcome to the
James L. Allen Center
Home to Your In-person Learning and Living Experience
Your in-person Module includes The Allen Center’s front desk is staffed around
classroom instruction, program materials, the clock to assist with transportation and
accommodations,* meals, coffee breaks FedEx service, all offered with a dose of
and receptions at the James L. Allen Center, Kellogg’s famed hospitality.
nestled in the heart of Northwestern’s urban
lakefront campus. Kellogg Executive Education participants have
guest privileges at Northwestern University
The Allen Center is an all-inclusive learning recreational facilities, plus quick access to
environment offering private room lodging, the bustling cities of Evanston and Chicago.
dining, study rooms, lounge areas, laundry
service and a fitness center. * When program registration requires additional
accommodations, our staff will make all the necessary
arrangements for participants to stay at a nearby hotel.
Executive Development Program 13How to Apply
Apply Online Now
Visit our website for detailed application and
payment information, including our cancellation policy
and information on wiring international payments.
Please note that class size is limited to If you have a question or need more
maximize classroom and study group information, please contact us:
participation. Early application is encouraged.
website: kell.gg/kxedp
Applications are accepted on a rolling basis
and are reviewed upon submission until the ExecEd@kellogg.northwestern.edu
program fills. 847.467.6018
Program fee is subject to change.
Admission Criteria Sponsorship
An admissions committee thoroughly reviews To enroll in the Executive Development
each application and considers the nature Program, you must have a sponsor from your
and scope of the applicant’s responsibilities. organization, someone familiar with your
For the benefit of class members, sponsoring background and motivations for attending.
organizations and the integrity of the program, This could be the person to whom you
the committee seeks to admit individuals with report, your organization’s chief human
diverse skills and experiences and who meet resources officer or the person responsible
the qualification criteria as outlined on page 5. for management development in your
organization.
Kellogg expects that participants will attend
all sessions, immerse themselves completely in Should you be interested in self-funding your
the experience and free themselves of all other participation, please reach out to Kellogg’s
obligations while the program is in session. Executive Development Advisor for this
program to discuss options.
Strong English reading, listening and
speaking skills are required. It is expected
that participants can read through an ambitious
curriculum of business materials and contribute
meaningfully to classroom and small group
discussions.
14 Kellogg Executive Education // kell.gg/kxedpRECOGNIZED.
CONNECTED. INVOLVED.
Executive Development Program Alumni Benefits
Upon completing the Executive Development
Program, you will receive lifelong learning and
networking benefits, including:
• A Certificate of Professional Achievement
• Kellogg Executive Education Alumni status
• Membership in the global Kellogg alumni
network and access to the online network
• A lifetime 30 percent discount on Kellogg
Executive Education open enrollment programs
• Opportunities to participate in alumni clubs
and events
• Access to cutting-edge research and content
from Kellogg faculty and leading practitioners
• A Kellogg alumni Gmail account
Executive Development Program 15Learn more and apply
Website: kell.gg/kxedp
Consult with an advisor: 847.467.6018
execed@kellogg.northwestern.edu
847.467.6018 ExecEd@kellogg.northwestern.edu
James L. Allen Center | 2169 Campus Drive | Evanston, IL 60208
kell.gg/kxbexeced
Northwestern University reserves the right to change without notice any Photography: Mike Crews, Evanston
statement in this publication concerning, but not limited to, rules, policies, tuition, Photographic Studios, Jason Lindsey,
fees, curricula and courses. This includes the right to cancel a program at any Cynthia Lynn, Justin Runquist, Jeff Sciortino
time for any reason. In case of a cancellation, the university is not responsible
for any travel or other related expenses accrued by the program registrant. ©2021 Northwestern University.
All rights reserved.
EDP2021–BR–WEBEXECUTIVE EDUCATION GENERAL MANAGEMENT
Executive Development Program
Transforming to Strategic Leadership
ACADEMIC LEADERSHIP TEAM: Prof. Jan Van Mieghem, Kathy Bayert, and Naini Serohi
TOPIC OVERVIEW — BLENDED FORMAT
*The live virtual half-day sessions (LV) will start at 7:30 am US Central Time. Each LV session will be a maximum of 4–5 hours.
The in-person sessions on campus (IP) will start at 8:30 am US Central Time.
The end time will be between 4:30 to 5:00 pm with some dinner or late evening events.
All sessions will include regular breaks and significant interaction with faculty and other participants.
JULY 2021 Monday Tuesday Wednesday Thursday Friday
LIVE VIRTUAL General Management Acumen:
Perspectives on Leadership & Strategy
DELIVERY The Art & Science of Business
8 HALF-DAYS
Frontiers Frontiers
Start Time: Becoming How to Fail Leadership of Marketing: of Marketing:
7:30am US CT
Your Best Successfully Lessons & Growth Creating Market Creating Market
Session Prof. Harry Kraemer Prof. Jeroen Swinkels Prof. Sanjay Khosla Value I Value II
Length:
4–5 hours July 12, 2021 July 13, 2021 July 14, 2021 Prof. Alex Chernev Prof. Alex Chernev
with breaks July 15, 2021 July 16, 2021
General Management Acumen: The Art & Science of Business
Introduction Evaluating Evaluating
to Financial Financial Financial
Statements Statements Statements
Prof. Marian Powers Prof. Marian Powers Prof. Marian Powers
July 21, 2021 July 22, 2021 July 23, 2021
AUG 2021 Monday Tuesday Wednesday Thursday Friday
LIVE VIRTUAL General Management Acumen: The Art & Science of Business
DELIVERY
7 HALF-DAYS
Discount Rates Evaluation of
Start Time: Valuing Business
Investment
7:30am US CT Case Study Prep Strategy
Projects
Session Prof. Mitchell Petersen Prof. Mitchell Petersen
Prof. Mitchell Petersen
Length: August 18, 2021 August 20, 2021
4–5 hours August 19, 2021
with breaks
Global Supply Leading
Strategic View Global
Chain & Dual High-Performance
of Operations Negotiations
Sourcing Teams
Prof. Jan Van Mieghem Prof. Leigh Thompson
Prof. Jan Van Mieghem Prof. Leigh Thompson
August 23, 2021 August 26, 2021
August 24, 2021 August 25, 2021
Learn more and apply: Consult with an Advisor: Northwestern University reserves the right to change
without notice any statement in this publication concerning,
but not limited to, rules, policies, tuition, fees, curricula and
kell.gg/kxedp execed@kellogg.northwestern.edu courses. This includes the right to cancel a program at any
time for any reason. In case of a cancellation, the university
847.467.6018 is not responsible for any travel or other related expenses
accrued by the program registrant.EXECUTIVE EDUCATION GENERAL MANAGEMENT
Executive Development Program
Transforming to Strategic Leadership
ACADEMIC LEADERSHIP TEAM: Prof. Jan Van Mieghem, Kathy Bayert, and Naini Serohi
TOPIC OVERVIEW — BLENDED FORMAT
*The live virtual half-day sessions (LV) will start at 7:30 am US Central Time. Each LV session will be a maximum of 4–5 hours.
The in-person sessions on campus (IP) will start at 8:30 am US Central Time.
The end time will be between 4:30 to 5:00 pm with some dinner or late evening events.
All sessions will include regular breaks and significant interaction with faculty and other participants.
Sept/Oct
2021 Monday Tuesday Wednesday Thursday Friday
LIVE VIRTUAL Becoming Future-Proof: A Design Thinking Framework
DELIVERY
2 HALF-DAYS
*3 HALF- Designing Your Designing Your
PROJECT DAYS Next Disruptor Next Disruptor
Start Time:
Workshop Workshop
7:30am US CT Daniel Kraemer Daniel Kraemer
Session September 13, 2021 September 14, 2021
Length:
4–5 hours
with breaks
Design Thinking Design Thinking Design Thinking
Project Work Project Work Project Work
Facilitated Facilitated Facilitated
October 18, 2021 October 19, 2021 October 20, 2021
Nov 2021 Monday Tuesday Wednesday Thursday Friday
IN-PERSON General Management Capstone: The Holistic Business Leader
DELIVERY
7 FULL DAYS
OF SESSIONS Global Aspects of Data as a AI for the Intentional
Start Time:
Trends in Organizational Leadership Business Leadership
8:30am US CT Economics Strategy Agenda Leader Communication
End Time: Prof. Sergio Rubelo Prof. Jeroen Swinkels Prof. Eric Anderson Prof. Mohan Sawhney Prof. Hud Englehart
4:30–5:00pm November 15, 2021 November 16, 2021 November 17, 2021 November 18, 2021 November 19, 2021
Some Evening
Events
Closing Day Boards and
Late Lunch Activating Looking Ahead
Reception Meaningful
Prof. Tom O’Toole
Leadership
Prof. Michelle Buck
Program Closing
Ceremony
November 22, 2021
November 23, 2021
Learn more and apply: Consult with an Advisor: Northwestern University reserves the right to change
without notice any statement in this publication concerning,
but not limited to, rules, policies, tuition, fees, curricula and
kell.gg/kxedp execed@kellogg.northwestern.edu courses. This includes the right to cancel a program at any
time for any reason. In case of a cancellation, the university
847.467.6018 is not responsible for any travel or other related expenses
accrued by the program registrant.You can also read
