EVERYTHING. ALWAYS. LIVE - Media Opportunities Season 2021 - NUREG GmbH
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EVERYTHING. ALWAYS. LIVE. Media Opportunities Season 2021
As of 2021, Sky is the exclusive
HOME OF
FORMULA 1
For the first time, Sky has secured the exclusive broadcasting
rights for Formula One in Germany. The partnership covers all
F1 action from season 2021 until at least 2024 and underlines
Sky's outstanding position in premium sports content.
In combination with Formula 2, Formula 3, and the Porsche Mobil 1
Supercup, Sky aggregates the most important motorsport series
in the German market on one platform.
“
Records are there to be broken.
Well done, Lewis!
Mick Schumacher congratulates Lewis Hamilton on his record
Sky becomes the indispensable asset for all motorsports fans.
victory and hands him an original racing helmet from his father
Michael.
MOTORSPORTS TECHNOLOGY
The world's best engineers work daily on the performance of
the racing cars and operate at an absolutely high-tech level.
FASCINATION
For decades the premier class of motorsports has fascinated people
around the globe. Germany alone has 9 million die-hard supporters who INNOVATION
Formula One is described as the "fastest development
love Formula One! Because it is much more than a car race. The most
laboratory in the world". For example, the racing teams are
important racing series in the world combines the most diverse attributes pioneers in processing huge amounts of data in real time.
and turns it into a multidimensional fan and viewer experience.
That’s why Formula One attracts more and more young people. Since 2015,
Formula One viewer on Sky have become significantly younger - from an
average age of 52 to now 46.
HIGH PERFORMANCE
The drivers challenge the laws of nature and operate at the
limits of their capacity. With up to 400km/h, Formula 1 cars
reach unreal speeds.
INNOVATION SPEED SPORT
TEAMWORK EVENT
BRANDS
ADRENALIN RELIGION
DESIGN CAR MYTH BIG DATA EMOTION
TEAMWORK
TECHNOLOGY DYNAMIC
FUTURE Fascination pit lane. Especially at the pit stop, where the
teams jointly show top-performance at record speed.
PRECISION DIGITALISATION TRADITION Every second counts.
HISTORICAL MOMENT CONTENT EXCLUSIVITY MOTORSPORTS DELUXE
For the first time in 30 years, all Formula One races will The acquisition of the Formula One rights is a major The most important motorsports rights are now
be broadcasted exclusively on Sky in Germany. strategic contribution to Sky's sports rights portfolio. bundled on one platform.
Thrilling sports, uniquely presented.
MOTORSPORTS REVOLUTION
NEW IDOLS INNOVATIVE EXPERIENCE NONSTOP RACING
Germany’s aspiring "stars-of-tomorrow“ With groundbreaking innovations Sky is again setting The attractiveness of Formula One continues to grow
Mick and David Schumacher will try to follow in their new standards in TV and Digital viewing experience with more racing events staged globally than ever
father's footsteps over the next years. and underlining its broadcast leadership in Germany. before. Broadcasting all 23Formula One races in 2021,
Sky offers more than 30 hours of live content across
every GP weekend.
MOTORSPORTS
INNOVATION
With the start of the new 2021 F1 season, Sky launches Sky
Sport F1, the first 24/7 motorsports channel, broadcasting
the best what the world of motorsports has on offer.
All live pratices, qualifying, and races
Exciting documentaries and portraits
Experts talks and motorsports magazines
All time-classics
Subject to final programming
THE NEW ICON THE NEW BOND
Mick Schumacher shows a spectacular Sebastian Vettel transfers to Aston
performance in Formula 2 and is about Martin after a hard season and is now
to transfer to Formula One. ready to attack again.
4 REASONS
why motorsports will break
records in 2021,
write great stories and
fascinate all motorsports fans.
THE NEW RECORD MAN THE NEW ALLIANCE
th
Lewis Hamilton is currently aiming for his 7 Up-and-coming teams such as Aston
(2020) F1 title. A possible 8 th World Martin, Haas and Red Bull gearing up to
Championship will see him become the most stop Mercedes’ long lasting F1 reign. Will
successful driver in F1 history. the supremacy of Mercedes end in 2021?
Season 2021
EXCLUSIVE RIGHTS
TURBO Formula One fans who previously watched it
on RTL will switch to Sky due to the new
rights situation.
PERFORMANCE SIGNIFICANT TREND
Formula One performs incredibly well. In season
Compared to the 2019 season, the 2020
2021 Formula One will once again be putting
season performs significantly better. A
the pedal to the metal when it comes to reach. positive trend that will continue.
HUGE EXPECTATIONS
Mick Schumacher, Sebastian Vettel and
Lewis Hamilton: big boys for big stories in
2021.
+20%
MARKETING POWER
With one of the largest marketing
campaigns in recent years, Sky creates
maximum awareness for motorsports live on
Sky.
Minimum Reach Uplift 2021 vs. 2020
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 14.03.2019-25.10.2020, market standard: TV, data package 4110 of 27.10.2020, leading reference system up to and including 08.12.2020
The best racing series in the world The best junior racing series in the world
23 race weekends 8 race weekends
23 live races 23 qualifyings live 24 live races 8 qualifyings live
69 practices live 8 practices live
Season 2021
> 2.5 MILLION
reach (A3+) will be generated by a live motorsports weekend on
Sky on average across all platforms* and competitions*.
The big stage for big dreams Same conditions - 100 % driving skills
7 race weekends 8 race weekends
21 live races 7 qualifyings live 8 live races 8 qualifyings live
7 practices live 8 practices live
*Calculation takes into account weekend with Formula 1, Formula 2 and Porsche Mobil 1 Supercup including adjacent coverage | Subject to final race calendar | A3+ taking into account live races + live qualifying + live trainings, TV, Sky Go, Sky Ticket, OOH | Source: AGF Videoforschung in cooperationwithGfK; videoSCOPE 1.3, 03.07.2020 - 13.09.2020,
market standard: TV
Season 2020
STRONG + 80%
GROWTH Growth in reach (ad break)
M14-59 vs. season 2019
More than a snapshot: F1 on Sky is showing an unmistakable positive
trend. This is impressively shown by the average reach of a Formula
One weekend on Sky in 2020, including practices, qualifyings and race.
+ 25%
Growth in reach (programme)
A3+ M14-59
M14-59 vs. season 2019
1,38
1,13
0,88
+ 22%
0,7 TV Reach
per Formula One
weekend on Sky
(in millions)
Growth in reach (programme)
A3+ vs. season 2019
2019 2020
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 14.03.2019-25.10.2020, market standard: TV, data package 4110 from27.10.2020, leading reference system up to and including 08.12.2020 Source: AGF Videoforschung in cooperationwithGfK; videoSCOPE1.3, 14.03.2019-25.10.2020, market standard: TV, data package 4110 from
27.10.2020, leading reference systemup to andincluding 08.12.2020
BOOST YOUR
CAMPAIGN PLAN
Due to the F1 simulcast coverage on Sky's streaming Season 2020
+79%
products Sky Go and Sky Ticket as well as in OOH Sky
Sportsbars your brand will benefit massively from
additional reach.
Note: Sponsorships and special ads booked for TV will
automatically be shown in digital streams and Sky
Reach
on-top via streaming and OOH
Sportsbars.
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 03.07.2020 - 13.09.2020, market standard: TV | final weighted; Basis: total viewers; viewing figures in million; market share in percent; 23.09.2020, Sky Deutschland Fernsehen GmbH & Co. KGEXCLUSIVE RIGHTS
For the first time in Germany, Sky secures the exclusive
broadcasting rights for Formula One (seasons 2021-2024).
POWERFUL PORTFOLIO
A new age for Sky: Due to the 4 best motorsports series,
Sky becomes the real “Home of Motorsports” in Germany.
PIT STOP
RELEVANT REACH
Motorsports on Sky guarantees millions of first-class
contacts every weekend across TV, Digital, and OOH.
Sky becomes the „Home of Formula 1“
and provides an unique 360-degree motorsports experience with an
user-centric multi-channel and cross-platform approach.
#1Latest Study
ALL IN ONE PLACE
4 WISHES Motorsports fans want a strong platform that
gives 24/7 and a holistic access to premium
content.
FROM FANS EXPERTISE
According to a Sky study, motorsports fans have four key
The majority of fans want reliable experts as
requirements for premium broadcasting in motorsports. well as detailed classifications and analyses of
racing events.
ON DEMAND
“
Fans want to have permanent access to
motorsports content – at any time, at any
It's all about the feeling of diving deep place.
into the world of motorsports and
becoming part of it.
Motorsports fan, participant in the Sky study INVOLVEMENT
Fans want to feel the pure action and
excitement of motorsports during a broadcast.1 ALL IN ONE PLACE
First 24/7 motorsports channel
Wish fulfilled: In 2021 Sky will launch Sky Sport F1 - Germany's first
2 EXPERTISE
The “New Sunday” on Sky
Wish fulfilled: Sky will significantly expand its Formula One coverage
24/7 motorsports channel. Live races, analyses, talks, and from next season. With the “New Sunday” and well-known new
documentaries: with 800 hours of fresh motorsports content, Sky experts motorsports on Sky is upgraded to a new level.
Sport F1 will be the new home for motorsports fans.
Sky satisfies needs and provides
100% MOTORSPORTS EXPERIENCE
3 ON DEMAND
Motorsports anytime on Sky Q
Wish fulfilled: Missed a race? Sky Q provides the flexibility to enjoy
4 INVOLVEMENT
New experience with new features
Wish fulfilled: Fans are closer to motorsports than ever before.
motorsports content on-demand at any time. And Formula 1 “to-go” Innovative features like "Race Control" give fans the feeling of sitting
works with Sky Go – the mobile streaming product for the fans. directly in the cockpit. All races will also be broadcasted in Ultra HD
to deliver racing action in the best possible way.HIGHSPEED WEEKENDS
Top-of-the-line motorsports coverage to boost your brand
THURSDAY FRIDAY SATURDAY SUNDAY
FORMULA 3 FORMULA 1 FORMULA 3 FORMULA 1 FORMULA 3 FORMULA 2
Practice 1 st Practice 1 st Race 3rd Practice 2nd Race 2nd Race
9.35 a.m. – 10.25 a.m. 11 a.m. – 12.30 p.m. 10:25 a.m. – 11:10 a.m. noon – 1 p.m. 9.45 a.m. – 10.30 a.m. 11.10 a.m. – noon
FORMULA 2 FORMULA 3 PORSCHE SUPERCUP FORMULA 1 PORSCHE SUPERCUP FORMULA 1
Practice Qualifying Qualifying Qualifying Race Grand Prix
12.55 p.m. – 1.40 p.m. 2.05 p.m. – 2.35 p.m. 1.45 p.m. – 2.15 p.m. 3 p.m. – 4 p.m. 12.25 p.m. – 1 p.m. 3.10 p.m. – 5.10 p.m.
FORMULA 1 FORMULA 2 FORMULA 2
WARM UP 2nd Practice Qualifying 1 st Race
The motorsports magazine 3 p.m. – 4.30 p.m. 5 p.m. – 5.30 p.m. 4.45 p.m. – 5.50 p.m.
5:30 p.m.– 6:30 p.m.
PORSCHE SUPERCUP From 2021, Formula 2 and Formula 3 will each have
Practice three races, but not at the same weekend. Please
5.55 p.m. – 6.40 p.m. note: only provisional race calendar available at
present.
The current racing calendar
*exemplary race weekend in Europe with Formula 2 schedulingMOTORSPORTS EVERY DAY
24/7 access to your target group
Warm-up Pre-Report Live-Sessions Highlights
HIGH Motorsports magazine
with a preview of the
Latest news on skysport.de
and via social media.
All competitions from Friday to
Sunday including the Formula 1
On-demand race highlights are
always available on Sky Q.
LIGHTS upcoming GP weekend. Grand Prix.
Motorsports content including live sessions every day around the clock on Sky Sport F1
24/7 sports coverage with the most important news about Formula 1 and the highlights of the races
WEB/APP/SOCIAL
“Always on” with news, clips, and F1 teams content on skysport.de
skysport.de
Sky Q Premium motorsports content such as highlights and magazines on demand
THURSDAY FRIDAY SATURDAY SUNDAY MONDAY TUESDAY WEDNESDAYTOUCHPOINTS
TV Only at Sky: all races, all qualifyings, all practices,
and press conferences on Germany's first 24/7
motorsports channel.
Race Control
The additional offer on TV with various camera
Dedicated touchpoints on TV deliver an unique perspectives, route news and current statistics.
motorsports experience and give you unlimited Also included: a charming extension of your
access to a premium target group. sponsoring commitment.
More motorsports than ever before on Sky Sport
News, the only 24/7 sports news channel in
Germany, reaching over one million net viewers per
Brilliant experience in Ultra-HD: Only available on Public power for Formula 1 and your ad: an average of day.
Sky for all races and selected qualifying sessions. 390,000* fans watch Formula 1 in Sky Sportsbars
every weekend.
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 03.07.2020 - 13.09.2020, market standard: TV | final weighted; Basis: total viewers; viewing figures in million; market share in percent; 23.09.2020, Sky Deutschland Fernsehen GmbH & Co. KGSky Go
TOUCHPOINTS With Sky Go, fans can watch all motorsports live
DIGITAL
sessions from everywhere. Sky's streaming
solution offers brands the opportunity to address a
significantly younger target group.
Sky Ticket
Thinking “Digital” Sky offers a wide range of Sky Ticket is the flexible subscription solution
touchpoints for first-class motorsports content for fans and generates free additional reach for
to guarantee your access to extended target your booking.
group segments.
Sky Q
Social Media Sky Sport App The Sky Q box is the centre of motorsports enjoyment:
Fans can watch the whole race or highlights on-
Sky’s first Formula 1 Instagram channel skysport.de delivers fans an individual F1 channel with demand. Due to a new function („Sports Recap“) they
enables you to reach a younger target group can now jump to a missed highlightof the race.
news, interviews and highlight clips not only on racing
super precisely. In addition, you can quickly days. Starting next season, web and app will also
generate reach and interaction rates with our
include In-Race Clips during theF1 events.
very popular Facebook channel.MOTORSPORTS ON SKY YOUNG, MALE UND WELL-FUNDED
NOT FOR OLDTIMER Sky’s motorsports viewer is characterised by a high share of
men (81%), a strong purchasing power (HHNI > 3,000 EUR:
50%) and a young age (Ø 45 years).
Football live viewers on Sky also watch
motorsports, including active Football CAR AND TECHNOLOGY ENTHUSIASTS
athletes and staff such as José Mourinho Race viewers on Sky love cars (165*) and car accessories (184*).
who is a huge F1 fan. They like to try out new products (187*). When it comes to
smart home (223*), sparkling eyes of the viewers are
But even more interesting: guaranteed.
Over 30% of motorsports
viewers on Sky do not watch NOT ONLY ACTIVE IN SPORTS
football and can therefore
The motorsports viewer is very sporty, interested in sports
only be addressed with equipment (256*) and sports clothes (188*). The target group
motorsports. is mainly active on the internet (198*) and via social media
(157*).
With motorsports live on Sky, you can reach a very special target TRENDSETTER AND APPRECIATED
group, which differs significantly from other sports and FTA viewers. Motorsports viewers are considered to be trendsetters (163*).
Their opinion is important among their friends (177*). The
perfect combination for word of mouth effects.
*Affinity vs. overall TVAGE SHARE OF MEN PURCHASING POWER
Motorsports on Sky attracts a younger audience … The perfect environment to reach men… Many top earners in the Sky motorsports target
group (net household income > 4,000 EUR)
81 31
71 24
58
57 13 years
48
68 13
45
on average younger than
the F1 fan on RTL 47 12
POLE POSITION TARGET GROUP
Motorsports viewers Football viewers F1 viewers Viewers
Sky Sky RTL Total TV
CAR ENTHUSIASTS TECHNOLOGY FANS FREQUENTLY ASKED
Motorsports viewers on Sky are very passionate There is a strong interest in technology among Especially motorsports viewers on Sky are often
about cars and car accessories... motorsports fans on Sky. For example: Smart Home asked for advice on new products...
62 36 44
60 30 31
43 14 26
38 17 26
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 26.07.2019-26.10.2020, market standard: AGF standard\TV, data package 4117 from 28.10.2020, leading reference system up to and including 08.12.2020UNDERSTANDING SKY‘S
MOTORSPORTS FANS
Due to the variety of platforms you can reach different target group
segments within the viewership on Sky. The personas outlined below
will tell you which are the most important ones and where you can find
them on Sky.
Michael Rebe Target group: 40-60 years
48 years
45%
Branch manager
of the motorsports viewers on Sky
from Hamburg
Daniel Kern Target group: 20-40 years
33 years
32%
Sr. Account Manager
of the motorsports viewers on Sky
from Ulm
Jan Tomic Target group: 14-35 years
27 years 30%
Marketing Manager of the Sky Go viewers on Sky
from CologneMichael Rebe Attributes Touchpoints
48 years old
Branch manager from Hamburg Family person (136*)
Sinus-Milieu: Modern mainstreamers Car enthusiast (115*)
Interested in culture (158*)
40-60 years Internet user (161*)
Sporty (209*)
45% of the motorsports Brand oriented (178*)
viewers on Sky
Daniel Kern Attributes Touchpoints
33 years old
Senior Account Manager from Ulm Smart Home (161*)
Sinus-Milieu: Liberal Intellectuals Car enthusiast (129*)
Retirement planning (175*)
20-40 years Do-it-yourself (243*)
Advanced training (189*)
32% of the motorsports Trendsetter (185*)
viewers on Sky
Jan Tomic Attributes Touchpoints
27 years old Technology lover (228*)
Marketing Manager from Cologne Car enthusiast (168*)
Sinus-Milieu: Performers Sports addicted (232*)
Traveller (141*)
14-35 years E-sports (402*)
Online shopping (267*)
30% of the Sky Go streamers on Sky Car sharing user (628*)
Source: AGF Videoforschung in cooperation with GfK; videoSCOPE 1.3, 26.07.2019-26.10.2020, market standard: AGF standard\TV, data package 4117 from 28.10.2020, leading reference system up to and including 08.12.2020100% EXPERIENCE
Sky has listen to fan’s wishes and offers a 360° experience
including a 24/7 motorsports channel.
MOTORSPORTS EVERY DAY
By delivering exciting motorsports content on various touchpoints,
Sky is offering unlimited access to a premium target group.
PIT STOP
BEYOND MAINSTREAM
Viewers on Sky clearly differ in terms of affinity for technology,
smart homes, travelling, banking and cars.
Sky provides premium target groups
at a large number of touchpoints in TV and digital. Sky Media's creative and
efficient advertising solutions push your brand to the pole position.
#2The power of Formula 1 HOME OF TOP BRANDS Formula One has always embodied pure racing passion and absolute top class in all segments of the sports. This is why, international top-brands invest in F1 sponsorships and partnerships to profit from this premium sports right. Sky is offering a huge range of sponsorship and media opportunities to stage your brand in the premier class of image und awareness.
OUR OFFER.
YOUR OPPORTUNITIES.
On Sky you reach an exciting motorsports target group on different
touchpoints. We support your goals by placing your brand in the right
spotlight with our premium ads…
FOR TV AND DIGITAL
Starting with the new season, we have created far more sponsorship and advertising
positions that will place your brand even closer to the race action.
FOR EVERY BUDGET
Our premium motorsports products and Sky touchpoints guarantee the best possible
awareness for your brand. Whether live special creations in F1 or clickable video ads on
Sky Go – we have the right solution for your needs and budgets.
FOR PERFECT EFFICIENCY
40% of the motorsports viewers on Sky can only be found in Formula 2, Formula 3 and
the Porsche Mobile 1 Supercup. Our customized cross-competition and cross-platform
packages are ready to increase your net reach.SPONSORSHIP From zero to hundred with exclusive sponsorship positions close to the live action. Your brand will benefit from one of the most successful sports products in the world.
TV-Sponsorship „Every live race – every championship“
TV | Co-Sponsorship | 1.578 bumpers + 529 Race Control integrations
Your brand presents all live sessions such as Practice, Qualifying and Race of the premium motorsports
on Sky, including Formula 1, through a visual and acoustic full-screen bumper. Your 7-second
sponsorship motif is placed before andafter all live races.
Package also includes: Sponsorship wipeon the Race Control channel via logo integration.
Environment: Formula 1, Formula 2, Formula 3 and Porsche Mobil 1 Supercup on Sky Sport F1
SPONSORSHIP
PACKAGE Digital-Sponsorship „Every live race – every championship“
„GP Champ“ Digital | Sky Go | Co-Sponsorship | 7.3 m Ad Impressions
Your brand presents all live sessions of motorsports on Sky Go, including Formula 1. Your 7-second
The package for premium brands. Your sponsorship motif is placed as a video ad directly in front of the content on SkyGo.
brand stands for pure live motorsports. Environment: Formula 1, Formula 2, Formula 3 and Porsche Mobil 1 Supercup on Sky Go
On TV and digital.
Campaign period:
MARCH 2021 – DECEMBER 2021 Trailer-Sponsorship
TV & Digital | Trailer-Co-Sponsorship | 17.900 integrations | 4.75 m. Ad Impressions
We integrate your brand into Sky's trailer announcement campaigns on TV and digitally on Sky Go
and Sky Q. Your brand will be included in the trailer's endboard via logo integration; on Sky Sport
3,776,481 EUR News your 7-second sponsorship element will be added via appendix.
Environment: Sky Sport, Sky Entertainment, Sky Sport News, Sky Go, Sky Q
Sponsored Social Media Posts
Digital | Instagram | 23 Posts
Learn more
Your brand will post the "Question of the day about racing" to the Sky Sport Instagram fan
Package Details community. You are visually involved. A link is also possible.
Environment: @SKY SPORT F1, @SKY SPORT DE
Subject to program and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following industries: Tires, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. Official partners of Formula 2, Formula 3 and Porsche Supercup have industry exclusivity
in the areas of tires, engine manufacturers and chassis manufacturers for corresponding sponsorship components. There is a fi rst option period for official partners until 03.12.2020. The general terms and conditions of Sky Media GmbH also apply.Translatedwith www.DeepL.com/Translator (free version)TV-Sponsorship „Every live race – every championship“
TV | Co-Sponsorship | 1.578 bumpers
Your brand presents all live sessions such as Practice, Qualifying and Race of the premium
motorsports on Sky, including Formula 1, through a visual and acoustic full-screen bumper. Your 7-
SPONSORSHIP second sponsorshipmotif is placed before and after all live races.
PACKAGE Environment: Formula 1, Formula 2, Formula 3 and Porsche Mobil 1 Supercup on Sky Sport F1
„HP Bolid“
Your TV presence at live races is massive.
The Trailer-Sponsorship ensures a lot of
Trailer-Sponsorship „TV“
awareness of our partnership - on TV and TV| Trailer-Co-Sponsorship | 14.400 integrations
digital. We integrate your brand into Sky's trailer announcement campaign. Your brand will be included in
the trailer's endboard via logo integration and your 7-second sponsorship element will be added as
Campaign period: an appendix on Sky Sport News.
MARCH 2021 – DECEMBER 2021 Environment: Sky Sport, Sky Entertainment, Sky Sport News
2,617,350 EUR
Trailer-Sponsorship „DIGITAL“
Digital | Trailer-Co-Sponsorship | 4.5 m. Ad Impressions
Your brand will also be integrated into the digital world as part of the Sky trailer announcement
campaign on Sky Go and Sky Q.
Learn more Environment: Sky Go, Sky Q
Package Details
Subject to program and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following industries: Tires, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. Official partners of Formula 2, Formula 3 and Porsche Supercup have industry exclusivity
in the areas of tires, engine manufacturers and chassis manufacturers for corresponding sponsorship components. There is a fi rst option period for official partners until 03.12.2020. The general terms and conditions of Sky Media GmbH also apply.Digital-Sponsorship „Every live race – every championship“
Digital | Sky Go | Co-Sponsorship | 7.3 m. Ad Impressions
Your brand presents all live sessions of the premium motorsports environments on Sky Go, including
Formula 1. Your 7-second sponsorship motif is placed as a video ad directly in front of the content on
Sky Go.
Environment: Formula 1, Formula 2, Formula 3 and Porsche Mobil 1 Supercup on Sky Go
SPONSORSHIP
PACKAGE TV-Exclusive-Sponsorship „Warm up – the motorsports special“
„Digital Leader“ TV | Exclusiv-Sponsorship | 368 bumpers
Your brand is presented by a visual and acoustic full-screen (10 seconds) naming in the motorsports
magazine "Warm up" on Free-TV on Sky Sport News and on Pay-TV on Sky Sport F1.
Your focus is on the live races in the stream. Environment: Sky Sport News, Sky Sport F1
For this purpose you skillfully collect
motorsports fans in our highlight formats.
TV-Exclusive-Sponsorship „Highlight coverage“
Campaign period
TV | Exclusive-Sponsorship | 1.150 bumpers
MARCH 2021 – DECEMBER 2021
Your brand presents the highlight coverage of motorsports events on Sky Sport News with a 10-
second sponsorshipbumper.
Environment: Sky Sport News
1,605,785 EUR
Digital-Exclusive-Sponsorship „Highlight-Clips & Formula 1-Channel“
Digital |Grafics Sponsorship + Superbanner + Sponsorship Video Ad | 9.674 m. Ad Impressions
The perfect digital sponsorship combination! You exclusively present the Formula 1 channel on
skysport.de and in the Sky Sport App. We combine the eye-catching superbanner for full visibility and
Learn more
clickable sponsorship video ads in front of the highlight clips on Sky Go, Sky Q, skysport.de and in the Sky
Package Details
Sport App.
Environment: Sky Go, Sky Q, Formula 1 on skysport.de and Sky Sport App
Subject to program and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following industries: Tires, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. Official partners of Formula 2, Formula 3 and Porsche Supercup have industry exclusivity
in the areas of tires, engine manufacturers and chassis manufacturers for corresponding sponsorship components. There is a fi rst option period for official partners until 03.12.2020. The general terms and conditions of Sky Media GmbH also apply.Translatedwith www.DeepL.com/Translator (free version)Exclusive-Sponsorship „Track Check“ in „Warm up - the motorsports special“
TV | Exclusive-Sponsorship | 184 bumpers
SPONSORSHIP Your brand exclusively presents the Formula 1 section "Track Check" in the motorsports magazine
"Warm up - the motorsports special" by means of a visual and acoustic full-screen bumper. Your
PACKAGE brand is firmly anchored in the program and will be featured on Sky Sport News and Sky Sport F1.
„Track Check“ Environment: Sky Sport News, Sky Sport F1
You become a sponsor of our new
Formula 1 section "Track Check", which
Exclusive-Sponsorship „Track Check“
takes a close look at the upcoming race TV | Exclusive-Sponsorship | 506 bumpers
tracks. Your brand presents the section "Track Check", which is detached from the magazine "Warm up",
additionally placed on Sky Sport News as well as in the Formula 1 coverage. Your category
commitment thus enjoysabsolute visibility.
Campaign period:
MARCH 2021 – DECEMBER 2021 Environment: Sky Sport News, Sky Sport F1
454,121 EUR Sponsored Instagram Story „Track Check“
Digital | Social Instagram Story | Number: 23
Your brand presents the "Track Check" at each race in our young and dedicated Instagram
community. The story shows the most important facts about the track.
Environment: @skysportf1, @skysportDE
Learn more
Package Details
Subject to program and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following industries: Tires, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. There is a first option period for official partners until 03.12.2020. In addition, the
general terms and conditions of Sky Media GmbH apply.LIVE SPECIAL ADS Your ad directly within the live race action. A situation full of pure fan involvement.
EXCLUSIVITY
Unlike in free TV, the live race is not interrupted. The live frame is
YOUR BRAND
the only way to place your advertising message on Sky during the
live race.
WITHIN THE LIVE RACE HIGH IMPACT
Special forms of live advertising catch the viewer in a moment of full
Live-Frame involvement. This has proven to have positive effects on the
perception of your brand.
Integrate your advertising message (15'') in a graphically SITUATIVITY
animated Live-Frame directly into the live action. Create an advertising message that fits to the live action.
Storytelling ads convince your target group even more efficiently.
Season package | Formula 1
69 integrations 1,191,945 EUR
23x Practice, 23x Qualifying, 23x Race 6 packages available
Weekend package | Formula 1
3 integrations
77,444 EUR
6 packages per race weekend
1x Practice, 1x Qualifying, 1x Race available
Learn more
Package details
Subject to programme and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following sectors: Tyres, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. In addition, the general terms and conditions of Sky Media GmbH apply.EXCLUSIVITY
With only one Superframe available during each live Formula 1
YOUR BRAND
broadcast, you can ensure your brand is in the spotlight at the
completion of the race.
UNMISSABLE STORYTELLING
Use the exclusive position shortly after the finish line and the large
Super-Frame graphic for contextual messages to maximise the impact on your
target group.
Your 15-second integration in an xxl live graphic placed after IMPACT
the race between Parc-Fermé and the award ceremony. Combine our live special ads with commercials in ad breaks and
benefit from an increased advertising impact.
Season package | Formula 1
23 integrations 443,415 EUR
Grand Prix 1 package available
Learn more
Package details
Subject to programme and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following sectors: Tyres, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. In addition, the general terms and conditions of Sky Media GmbH apply.HIGHEST PERCEPTION
The Skyscraper is an absolute eyecatcher and benefits from total
YOUR BRAND
programme reach.
DURING COVERAGE SKY COMPETENCE
Thanks to the integration during the broadcast, an image transfer
Skyscraper takes place between your brand and Sky.
The vertical cut-in or horizontal crawl stands out during No tv commercial, no problem
motorsports coverage on Sky. The Skyscraper is a powerful way for customers without a tv
commercial to place advertising messages in a high-quality
environment.
Season package | Formula 1
69 integrations 275,460 EUR
23x Practice, 23x Qualifying, 23x Races 1 package available
Weekend package | Formula 1
7 integrations 18,134 EUR
3x Practice, 1x Qualifying, 3x Races 23 packages available
Werbung
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Package details
Subject to programme and event-related changes. Industry exclusivity applies to off. Formula 1 partners, even if not booked, for the following sectors: Tyres, airlines, beer and cider, watches, data processing, logistics, engine manufacturers, oil production companies. In addition, the general terms and conditions of Sky Media GmbH apply.UNIQUE SPOT POSITIONS
At Sky, classic advertising is in fact very special.
We created exclusive ad packages to secure the pole position for your brand.Break
Pre-report (1) Skyscraper 10‘‘
YOUR GRAND PRIX
Break
Pre-report (2) Skyscraper 10‘‘
TV COMMERCIAL PACKAGES Pre-report (3)
Break
Skyscraper 10‘‘
Learn more Break
Package details
Pre-report (4)
Super-Spot
Introduction round
„SUPER-SPOT“
Your exclusive TV commercial right
before each Grand Prix. Live-Frame 15‘‘
23 x 30 seconds Race Race-Control* 1,5‘‘
1,096,230 EUR
Break
Award ceremony Super-Frame 15‘‘
„CHECKERED FLAG “
Break
Your TV commercial directly at the
conclusion of each Grand Prix. Post-report (2)
23 x 30 seconds Break
Post-report (3)
586,380 EUR Break
Press conference
Break
*Included on the option channel "Race Control" | Subject to programme and event-related changes. The AGB of Sky Media GmbH apply.YOUR TV COMMERCIAL YOUR TV COMMERCIAL
BEFORE QUALIFYING DURING LIVE PRACTICE
NEW
TV commercial package TV commercial package
QUALIFYING LIVE-SESSION
The TV commercial in the ad break before the start For the first time your tv commercial as a full screen
of the Formula 1 qualifying. interrupter during practice in all competitions.
Example package Example package
Environment: Formula 1 Environment: Formula 1, 3rd free practice
Number: 23 Number: 23
Length: 30 seconds Length: 30 seconds
167,430 EUR 103,830 EUR
Learn more Learn more
Package details Package details
Subject to programme and event-related changes. The AGB of Sky Media GmbH apply.DIGITAL
Your advertising message in the digital world. Sky offers you full visibility, a low ad load and absolute
brand safety in a highly exciting premium environment.100% VISIBILITY
Video Ads are always visible, non-skippable and clickable.
YOUR TV COMMERCIAL
Ø VTR of 89.15%.
IN THE DIGITAL WORLD 100% BRAND SAFETY
Your spot directly in front of an absolute premium live sports
Video Ad environment with maximum involvement.
Your spot as a video ad directly before the content in the stream on Sky
Go or on demand on Sky Q. 100% TARGETING
With Ad Smart you benefit from target group targeting by
Sky Promo Video Ad Sponsorship Sponsorship
5-10“ 30“ 7‘‘ 7‘‘
Formula 1 households via Sky Go on mobile devices.
Sky Promo Video Ad/Sponsorship
Formula 1
5-10“ 30“ / 10“
Video Ads „Motorsports live“
Live-Streams on Sky Go 240,000 EUR
2.000.000 Ad Impressions
Video Ads „Highlights“
Sky Go & Sky Q & skysport.de
500.000
60,000 EUR
Learn more
Package details
Subject to programme and event-related changes. The AGB of Sky Media GmbH apply.HIGH USER-INVOLVEMENT
Your brand is integrated within current, editorial topics.
YOUR BRAND YOUNGEST TARGET GROUP
IN SOCIAL MEDIA Reach Generation Z with short, individual messages.
Sponsored Posts
EXCLUSIVE CHANNEL
For the first time, Sky is creating its own Instagram Channel with the
Benefit from our successfull social media accounts and get in touch most important posts and information about motorsports.
with a young, attractive target group. For the first time, Sky Sport is
launching its own Formula 1 Instagram channel for all motorsports
fans.
890.000 841.000
Subscribers Subscribers
409.000 1.270.000
Follower Subscribers
Example package:
Instagram-Season-Package
23x Instagram Story 92.000 EUR
Learn more
Package details
Subject to programme and event-related changes. The AGB of Sky Media GmbH apply..APPENDIX Additional information including the new Formula 1 rundown on Sky.
RUNDOWN FORMULA 1
PRESS CONFERENCE PRACTICE LIVE QUALIFYING LIVE
Break Break Break
Pre-report (1) Skyscraper 10‘‘
PRESS CONFERENCE Pre-report Skyscraper 10‘‘ Break
Pre-report (2)
Break
Break
LIVE - SESSION Live-Frame 15‘‘
Break Live-Frame 15‘‘ Qualifying 1
Race Control* 1,5‘‘
Break Break
Live-Frame 15‘‘
Live-Frame 15‘‘ Qualifying 2
Race Control* 1,5‘‘
Break
Break
Live-Frame 15‘‘
Break Qualifying 3
Race Control* 1,5‘‘
Post-report Break
Post-report (1)
Break Break
Post-report(2)
Learn more
All rundowns in detail Break
Press conference
*Is integrated on the optional channel "Race Control"; rundowns are subject to editorial changes.RUNDOWN GRAND PRIX
PRE-REPORT LIVE RACE POST-REPORT
Break Break
Pre-report (1) Skyscraper 10‘‘ Post-report /
Only one Award-ceremony Super-Frame 15‘‘
Einführungsrunde
spot
Introduction round
Break
Pre-report (2) Skyscraper 10‘‘ Race Live-Frame 15‘‘ Break
Break More Live-Frames
available
Post-report (2)
Pre-report (3) Skyscraper 10‘‘
Break
Break Post-report (3)
Pre-report (4) Break
Break
Press conference
Break
Learn more
All rundowns in detail
Rundowns are subject to editorial changes.MOTORSPORTS CALENDER 2021
Date Location Formula 1 Formula 2 Formula 3 Porsche Mobil 1 Supercup
23 races 24 races 21 races 8 races
1 19.03. - 21.03.2021 Australia, Melbourne Grand Prix
2 26.03. - 28.03.2021 Bahrain, Sakhir Grand Prix 1st race | 2nd race | 3rd race
3 09.04. - 11.04.2021 China, Schanghai Grand Prix
4 23.04. - 25.04.2021 TBD Grand Prix
5 07.05. - 09.05.2021 Spain, Barcelona Grand Prix 1st race | 2nd race | 3rd race
6 20.05.- 23.05.2021 Monaco, Monte Carlo Grand Prix 1st race | 2nd race | 3rd race
7 04.06. - 06.06.2021 Azerbaijan, Baku Grand Prix 1st race | 2nd race | 3rd race
8 11.06. - 13.06.2021 Canada, Montreal Grand Prix
9 25.06. - 27.06.2021 France, Le Castellet Grand Prix 1st race | 2nd race | 3rd race
10 02.07. - 04.07.2021 Austria, Spielberg Grand Prix 1st race | 2nd race | 3rd race
11 16.07. - 18.07.2021 United Kingdom, Silverstone Grand Prix 1st race | 2nd race | 3rd race
12 30.07. - 01.08.2021 Hungary, Budapest Grand Prix 1st race | 2nd race | 3rd race
13 27.08. - 29.08.2021 Belgium, Spa-Francorchamps Grand Prix 1st race | 2nd race | 3rd race
14 03.09. - 05.09.2021 Netherlands, Zandvoort Grand Prix 1st race | 2nd race | 3rd race
15 10.09. - 12.09.2021 Italy, Monza Grand Prix 1st race | 2nd race | 3rd race
16 24.09. - 26.09.2021 Russia, Sotchi Grand Prix 1st race | 2nd race | 3rd race
17 01.10. - 03.10.2021 Singapore, Singapore Grand Prix
18 08.10. - 10.10.2021 Japan, Suzuka Grand Prix
19 22.10. - 24.10.2021 USA, Austin Grand Prix 1st race | 2nd race | 3rd race
20 29.10. - 31.10.2021 Mexico, Mexico City Grand Prix
21 12.11. - 14.11.2021 Brasil, Rio de Janeiro Grand Prix
22 26.11. - 28.11.2021 Saudi-Arabia, Jeddah Grand Prix 1st race | 2nd race | 3rd race
23 03.12. - 05.12.2021 Abu Dhabi, Abu Dhabi Grand Prix 1st race | 2nd race | 3rd race
Last update: 12th november 2020 | Shown is the provisional race calendar of the FIA. Subject to changes.Contact details Sky Media GmbH Medienallee 26 85774 Unterföhring www.skymedia.de E. info@skymedia.de T. +49 (0)89 / 99 58 - 7143 F. +49 (0)89 / 99 58 - 97143
Imprint Copyrights (not chronological) © Getty Images/AFP/NHAC NGUYEN © Getty Images/AFP/GIUSEPPE CACACE © Getty Images/Lars Baron © Getty Images/Mark Thompson © Getty Images/Charles Coates © Getty Images/Rudy Carezzevoli © Getty Images/Clive Mason © Getty Images/POOL/AFP/BRYN LENNON © Getty Images/Bryn Lennon © Getty Images/Pool/Will Oliver © Getty Images/Pool/Albert Gea © Getty Images/Peter Fox © Getty Images/Miguel Medina © Getty Images/Yuri Kochetkov © picture alliance/ATP/Bryn Lennon © Getty Images/Alexander Hassenstein
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