ENTRY GUIDE 2021 nziba.co.nz #nziba

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ENTRY GUIDE 2021 nziba.co.nz #nziba
2021
ENTRY
GUIDE
nziba.co.nz
#nziba
ENTRY GUIDE 2021 nziba.co.nz #nziba
EXTRAORDINARY                                        he taumata rau

To our New Zealand exporters, we salute you.

You’ve been faced with the most extraordinary times in recent history.
Although this journey continues, and many challenges remain, the resilience
you’ve shown in response to the pandemic will forever have our respect.

When borders were closing, and the world’s streets fell silent, you quietly
kept going.

When freight planes were grounded, and supply chains were in turmoil,
you worked tirelessly on. In true Kiwi spirit, whatever the challenge, you
were determined to find a way through.

Thanks to your ingenuity and tenacity, New Zealand’s products and services
continued to move around the world. Many thousands of New Zealanders
kept their livelihoods. And your export earnings continued to flow back to
our shores, our economy, and our communities.

To every one of our export companies – big or small, well-known or new,
at home or abroad – we thank you. Nō mātou te whiwhi (we are lucky to
have you).

Now, let us celebrate you.
ENTRY GUIDE 2021 nziba.co.nz #nziba
Contents                                                                                                                                        Foreword
    FOREWORD................................................................................................................................ 01     After one of the most dramatic years in modern history, it’s important
                                                                                                                                                    to recognise success.

    HOW DOES IT WORK?....................................................................................02                                         Yes, there have been challenges and many businesses have struggled;
                                                                                                                                                    yet there are also companies that have survived – and even thrived
                                                                                                                                                    – during the pandemic.
    SCORING GUIDELINES
    for general categories........................................................................................04
                                                                                                                                                    Doing business internationally is not easy at the best of times, but in the era
    Best Emerging Business.............................................................................................................05           of COVID-19, companies that have navigated the global disruptions deserve
    Best Established Business.........................................................................................................05            to be celebrated. We can all benefit from what they have learnt.
    Section 1 – Leadership and planning ......................................................................................6
                                                                                                                                                    The 2021 New Zealand International Business Awards are a fitting way
    Section 2 – Market and customer focus..............................................................................10                           to acknowledge these remarkable accomplishments. It’s an opportunity
    Section 3 – Differentiation and business model selection......................................... 12                                            to capture and share the valuable insights and perspectives of the entrants.
    Section 4 – Results........................................................................................................................14
                                                                                                                                                    As you outline your successes, be sure to pause and enjoy a sense of pride
                                                                                                                                                    in what you have achieved. We will all be the richer for learning from you.
    SCORING GUIDELINES
    for special categories...............................................................................16                                         I wish you every success in the awards, and in navigating the ‘new normal’.
                                                                                                                                                    Kia kaha, kia maia, kia manawanui.
    Excellence in Digital Commerce Transformation............................................................ 18
    Excellence in Sustainability....................................................................................................... 22
    He Kai Kei Āku Ringa for Māori Excellence in Export.................................................. 27
    Innovation in Response to COVID-19...................................................................................30
                                                                                                                                                    David Downs
    Inspiring Women Leaders......................................................................................................... 33
                                                                                                                                                    Convener of Judges, New Zealand Trade and Enterprise,
    Leveraging Investment for International Growth...........................................................34                                     New Zealand International Business Awards 2021

    MORE INFORMATION...................................................................................... 38

3   New Zealand International Business Awards 2021                                                                                                                                                                           Entry Guide   01
ENTRY GUIDE 2021 nziba.co.nz #nziba
How does it work?
     Entering the NZIBA has real benefits for your business, including:                 Based on our experience, companies that do well in the NZIBA
        − the opportunity to review and refine your international strategy              demonstrate:
        − increased profile in the New Zealand and international business                 − the ability to give evidence-based answers that show you have a
          communities                                                                       successful international business
        − enhanced credibility in New Zealand − motivated staff, especially               − a well thought-out strategy
          if you become a finalist                                                        − strong leadership
        − enhanced international credibility, due to New Zealand Government               − a detailed understanding of your target markets and customers
          endorsement of the NZIBA.                                                       − the ability to show your contribution to the New Zealand economy,
                                                                                            through solid financial results.
     In the application, we will ask you to describe your international business and
     strategy, and the results you have achieved.
                                                                                        Finally, some tips for you as you prepare to submit your entry.

     The general category applications will focus on four main areas:                     − Tell your story. Use pictures and graphics and try to include as many
                                                                                            examples as possible to illustrate your points.
        1. Leadership and planning
                                                                                          − Don’t go into too much detail about your products or services, or
        2. Market and customer focus
                                                                                            overuse jargon and acronyms. Keep it simple, use plain English and,
        3. Differentiation and business model selection
                                                                                            above all, answer the question.
        4. Results
                                                                                          − Don’t assume that judges will have any prior knowledge of your
                                                                                            company.
     Following the application scoring, we will create a shortlist of entrants who
     will be invited to present to the judging panel. The judges will then select the     − Avoid making vague or unsupported claims. Award-winning
     category finalists and winners.                                                        submissions always include data and evidence, because doing so
                                                                                            ensures credibility and believability.

                                                                                        Best of luck!

02   New Zealand International Business Awards 2021                                                                                                          Entry Guide   03
SCORING GUIDELINES

General              The following pages include advice and scoring guidelines
                     for these general categories:

categories           BEST EMERGING BUSINESS
                     Recognising success by net return to the New Zealand economy,
                     for businesses earlier in their international growth journey or,
                     as a guide, that likely have annual revenue up to $10 million.

                     BEST ESTABLISHED BUSINESS BROUGHT TO YOU BY ANZ
                     Recognising success by net return to the New Zealand economy
                     for more established businesses, with five years or more in export
                     markets or, as a guide, that likely have annual revenue above $10 million.

                                                                                            Entry Guide   05
SECTION ONE

     Leadership and planning
     This section examines how effectively your leadership team guides your business
     to achieve international goals.

     This includes how leaders:
     −   set direction and communicate effectively
     −   plan and develop objectives and targets for international business.

     Q1.1                                                                                       Q1.2

     Describe your international business planning process.                                     How have you developed/supported your staff and business
                                                                                                partners to succeed in international business?
     TIPS
                                                                                                TIPS
     Consider your key objectives and the related targets. How do leaders, directors and/or
     stakeholders in your business set direction, objectives and targets for international      Some areas you may wish to include are:
     business? How are these targets and plans communicated, both internally and
     externally?                                                                                −   training and development
                                                                                                −   mentoring
                                                                                                −   relocation/secondment
     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                               −   recruitment and retention.
     −   A detailed and systematic planning process is evident.
     −   The overall direction and all-important goals are established and communicated.        WHAT ‘EXCELLENCE’ LOOKS LIKE
     −   Targets and objectives for international business are set across a range of metrics.
     −   Actual performance against targets is regularly monitored, and actions are taken as    The business can demonstrate significant, ongoing development and support of staff
         a result.                                                                              to equip them with the skills and capabilities required to succeed in international
                                                                                                markets.

06   New Zealand International Business Awards 2021                                                                                                                         Entry Guide   07
Q1.3

     Supplementary SWOT Analysis (optional)

     All general category applications have the option to complete a SWOT analysis
     to support the application. If you decide to complete an analysis, summarise your
     strengthens, weaknesses, opportunities and threats from both an internal perspective,
     and from that of your customers.

     TIPS

     −   Don’t over do it. Bullet points are ok.

08   New Zealand International Business Awards 2021                                          Entry Guide   09
SECTION TWO

     Market and
     customer focus
     This section examines how, in relation to your international business, you:
     −   identify markets, customer groups and market segments
     −   listen and learn to determine customer requirements
     −   assess customer satisfaction of your products and/or services.

     Q2.1                                                                                 Q2.2

     In which international market(s) are you doing business,                             Within the international markets you target (as referenced in
     and how did you make the decision to target these markets?                           Q2.1), which market segments or types of customers do you
                                                                                          focus on?
     TIPS
                                                                                          TIPS
     Describe the factors that led to your decision to target these markets.
                                                                                          Consider why you focus on these market segments or types of customers.
     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                          WHAT ‘EXCELLENCE’ LOOKS LIKE
     There is evidence of significant evaluation and assessment of the most appropriate
     markets to target overseas, through a clear and logical planning process.            There has been detailed evaluation of segments and types of customers in international
                                                                                          markets. Careful thought has gone into which segments to target. The needs and
                                                                                          requirements of each segment are clearly understood.

10   New Zealand International Business Awards 2021                                                                                                                    Entry Guide   11
SECTION THREE

     Differentiation and
     business model selection
     This section examines how you have:
     −   reviewed and assessed alternative models and approaches to international business,
         and made the most appropriate choice for your business.
     −   monitored the ongoing performance of your products and/or services in
         international markets.

     Q3.1                                                                                         Q3.2

     Which business model do you use for your international                                       How do you monitor the ongoing performance of your
     business, and what factors determined that decision?                                         products and/or services in international markets, and how
                                                                                                  often is monitoring undertaken?
     TIPS
                                                                                                  TIPS
     Business models can include using independent agents or distributors, establishing
     wholly owned overseas subsidiaries, working with affiliated or partner organisations,        Think about the criteria you use to monitor performance – these might include factors
     and so on. Explain why you chose your business model. What are the main benefits?            like sales volumes, market share, business-partner feedback, customer feedback, PR
                                                                                                  activities, average selling prices, margins, and so on.
     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                                  WHAT ‘EXCELLENCE’ LOOKS LIKE
     There is evidence that a range of different business models have been carefully evaluated,
     in detail. There is a clear rationale for the approach or business model chosen.             Monitoring of performance is regular and systematic. Several performance criteria are
                                                                                                  used and regularly monitored. The results of performance monitoring are incorporated
                                                                                                  into tactical/strategic business decisions.

12   New Zealand International Business Awards 2021                                                                                                                            Entry Guide   13
SECTION FOUR

     Results
     This section examines data and information to provide evidence of performance
     through business results, outputs and outcomes.

     Q4.1                                                                                     Q4.2

     Please summarise the success that your organisation has                                  Please summarise the impact that international business has
     had in international markets over the past year, across the                              had both on your company and on the New Zealand economy
     following areas:                                                                         over the past three years, across the following four areas:
     a) International revenue.                                                                a) Jobs created as a result of your international business.
     b) International revenue as a proportion of total revenue (the international markets     b) Total investments made to support your international business.
        in which you are conducting business and how this has grown).                         c) Profitability over the past three years.
     c) Other factors that demonstrate your success in international markets                  d) Further benefits to other New Zealand companies or institutions as a result of your
        (e.g. market share in individual markets, growth in number of international              international business.
        customers, international customer satisfaction).

                                                                                              WHAT ‘EXCELLENCE’ LOOKS LIKE
     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                              There’s clear evidence of significant, ongoing positive impact for New Zealand’s
     There’s clear evidence of strong international success, shown by international revenue   economy as a direct result of international business, over a range of metrics including
     growth (overall and as a proportion of total revenue) and by other factors such as       job creation, investment, profitability, and so on.
     market share, growth in customer numbers, customer satisfaction, and so on.

14   New Zealand International Business Awards 2021                                                                                                                           Entry Guide   15
SCORING GUIDELINES

Special              EXCELLENCE IN DIGITAL COMMERCE TRANSFORMATION
                     Recognising where an exporter’s adoption and integration of digital

categories
                     commerce strategy, technology, tools and/or mindset has transformed their
                     business model, culture and approach to success in trading internationally.

                     EXCELLENCE IN SUSTAINABILITY, BROUGHT TO YOU BY ANZ
                     Recognising organisations that embed sustainability into the fabric of their
                     business, achieving international growth while having a positive impact on
                     people and the planet.

                     HE KAI KEI ĀKU RINGA FOR MĀORI EXCELLENCE IN EXPORT
                     Recognising the contribution of Māori business to the New Zealand export
                     economy – the approach, values and tikanga that underpin and uniquely
                     define Māori business.

                     INNOVATION IN RESPONSE TO COVID-19
                     Recognising success in developing and commercialising innovation
                     in international markets in response to COVID-19 and its impacts. This
                     incorporates all aspects of innovation; products, strategy, processes etc.

                     INSPIRING WOMEN LEADERS, BROUGHT TO YOU BY THE MINISTRY
                     OF FOREIGN AFFAIRS AND TRADE
                     Recognising women leaders with the skills and perspectives to lead from a
                     uniquely New Zealand perspective, while maintaining a broad global outlook.

                     LEVERAGING INVESTMENT FOR INTERNATIONAL GROWTH
                     Recognising success in progressing an international growth strategy
                     through investment.

                     All applications and nominations should be made through the NZIBA
                     application portal, online at nziba.co.nz.

                     Nominations can be made in any of the special categories. To nominate
                     someone, add their details to the appropriate form and we will contact them
                     for further information. To self-nominate in any category (except the Inspiring
                     Women Leaders category), simply complete the relevant application form.

                                                                                            Entry Guide   17
Excellence in Digital
     Commerce Transformation
     Recognising where an exporter’s adoption and integration of digital commerce
     strategy, technology, tools and/or mindset has transformed their business model,
     culture and approach to success in trading internationally.

     Q1                                                                                        Q2

     Outline how the adoption and integration of digital commerce                              Outline how you have embedded a digital commerce mindset
     has transformed your international business strategy.                                     into your organisation, teams and culture.

     TIPS                                                                                      TIPS

     Consider how you have integrated digital commerce into your business strategy.            Describe how you have transformed the way your organisation thinks, works and
     This might include changes to how you approach international markets, how you have        collaborates to enable success through digital commerce. This can include shifts in
     applied new resources and/or skills within your organisation, or the way you prioritise   executive and employee mindsets, how you have re-evaluated or worked to enhance
     your investment in areas like digital or marketing.                                       skill sets and ‘thinking digital’ within your teams, and investments you have made in
                                                                                               technology to enable collaboration and smarter ways of working.

     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                               WHAT ‘EXCELLENCE’ LOOKS LIKE
     There is clear evidence that digital commerce has fundamentally changed the way
     you do business internationally. You can demonstrate and explain a variety of changes     There is clear evidence that your senior leaders and teams are actively driving a
     across your business in response to this change in strategy, and you can point to new     mindset shift to support a successful digital commerce transformation. This could
     efficiencies, benefits and opportunities as a result.                                     include greater adaptability, collaborative and fluid ways of working, rapid insight-led
                                                                                               decision-making and skill-building through training and development. There is support,
                                                                                               advocacy and buy-in for this shift across the leadership team and organisation.

18   New Zealand International Business Awards 2021                                                                                                                           Entry Guide   19
Q3                                                                                        Q4

     Describe how you have used customer insights to design                                    What measurable impact has adoption and integration
     and deploy your digital commerce strategy.                                                of digital commerce made to your business?

     TIPS                                                                                      TIPS

     Outline the practical steps you have taken to develop a deep understanding of your        Describe the results of digital commerce transformation across your business. Think
     customer, including things like in-market testing and feedback, and how this has guided   about areas like brand building, customer acquisition, customer experience, sales, lead
     your digital commerce strategy in international markets. This can include the full        cycles and conversion, as well as culture change, savings and efficiencies, supply chain
     customer journey from initial awareness to reaching, servicing and retaining customers.   improvements, sustainability and growth.

     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                              WHAT ‘EXCELLENCE’ LOOKS LIKE

     You can demonstrate a deep and evidence-based understanding of who your customer          There is clear evidence that the adoption and integration of digital commerce has
     is, how they behave, and what they value. There’s evidence of an iterative approach to    profoundly transformed your business, with changes extending throughout your
     customer insights over time. You can show a clear relationship between your insight-      customer experience, operations and supply chain. You can explain the significance
                                                                                               of these changes within your business and how they ladder up to your overall digital
     gathering and your digital commerce strategy and results, including identifying new
                                                                                               commerce strategy and your future vision for your business in international markets.
     customer or market opportunities that may not have been available without digital
     commerce.

20   New Zealand International Business Awards 2021                                                                                                                           Entry Guide   21
Excellence in Sustainability,
     brought to you by ANZ

     Recognising organisations that embed sustainability into the fabric of their business,
     achieving international growth while having a positive impact on people and the planet.

                                                                                                 Q1

     The United Nations describes sustainable development as                                     Outline how sustainability is woven into your organisation.
     “providing for the current generation without compromising                                  How have you embedded sustainability into your business
     future generations”.                                                                        model and organisational culture?

     We interpret this as enhancing the wellbeing of local communities and cultures,
     protecting and restoring natural environments, and maintaining a prosperous and             TIPS
     growing economy – people, place and profit. These three elements are interdependent
     and cannot be achieved in isolation.                                                        Provide examples of how sustainability comes to life in your organisation; the role
                                                                                                 sustainability plays in business decisions, and how it appears within your organisational
     Businesses can ‘do good’ by contributing positively to society and the environment,         purpose and values.
     while also reaping the benefits of sustainability being good for business. Essentially,
     they can re-write the business playbook.
                                                                                                 WHAT ‘EXCELLENCE’ LOOKS LIKE
     It doesn’t matter how big or small your business is, where it is in the value chain, who
     you sell to, or whether you are new to sustainability or it’s a founding premise for your   Sustainability is just how you do business. You work to drive responsible business
     company. Judges will be looking at how you have advanced sustainability and are using       practices up and down the value chain. Sustainability is core to your business purpose
     innovation to deliver positive impact for all stakeholders.                                 and the value you create for your customers.

22   New Zealand International Business Awards 2021                                                                                                                              Entry Guide   23
Q2                                                                                      Q3

     Outline how sustainability ties into your international business                        Describe what informs your sustainability strategy. How have
     strategy. How have you leveraged your sustainability approach                           you determined what to prioritise and where to focus efforts?
     to grow your international business?
                                                                                             TIPS
     TIPS
                                                                                             Consider how you have chosen what sustainability areas to focus on within your
     Consider how you have investigated and accounted for the different perceptions,         business, and how you have made these decisions. This might include assessment of
     regulation and understanding in each market. Share examples of how you have             your operations and value chain, insight-gathering with customers and stakeholders,
     communicated your sustainability efforts for international success.                     and considering major issues within your industry.

     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                            WHAT ‘EXCELLENCE’ LOOKS LIKE:

     You view sustainability as opportunity and, as such, you leverage your sustainability   Your efforts focus on what is material for your business, what matters to your
     efforts in offshore markets. This means understanding market trends, what your          stakeholders, and where your organisation can have the biggest impact. You have
     customers want, and the environment in which you are trading.                           considered your impact along the value chain and you are clear on your business’s
                                                                                             contribution to the Sustainable Development Goals.

24   New Zealand International Business Awards 2021                                                                                                                       Entry Guide   25
He Kai Kei Āku Ringa for
                                                                                                Māori Excellence in Export
                                                                                                Recognising the contribution of Māori business to the New Zealand export economy
                                                                                                – the approach, values and tikanga that underpin and uniquely define Māori business.

     Q4

     Illustrate some of the key achievements from your sustainability                           He Kai Kei Āku Ringa is the name given to the Crown-Māori Economic Growth
                                                                                                Partnership. It is also a fitting name for this award. He Kai Kei Āku Ringa is an expression
     approach. What is its impact on society, the environment and
                                                                                                that was often heard in earlier generations when times were tough. Our forebears
     your business?                                                                             endured two world wars, a depression, massive land loss and, in their twilight years,
                                                                                                the devastation of Māori communities. They would say that despite adversity, we still
                                                                                                had the ability to gather and grow our own kai with our own hands – He kai kei āku
     TIPS                                                                                       ringa. This was the metaphor for our resilience as a people.

     This is a chance to celebrate your sustainability successes, any targets you have met or   The Māori economy within New Zealand is substantial. It’s valued at around $69 billion
     exceeded, and demonstrations of innovation. A theory-of-change model could allow           across a range of asset classes. At the same time, our strengths lie not just in economic
     you to communicate your impact.                                                            assets but also in our values and ideas: whanaungatanga, kaitiakitanga, rangatiratanga
                                                                                                and manaakitanga.  

     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                               The mission is to create Māori businesses of international scale that draw on our values,
                                                                                                culture, people, innovation and assets – helping us take our place on the world stage.  
     Your achievements are a source of inspiration for others. There is clear evidence that
     the business has had a positive impact on society and the environment, and that            This award is about Māori exporters making a commitment to be world-class companies
     sustainability has had a significant and beneficial impact on the business.                that are successful exporters and that truly represent the values listed above.

                                                                                                For the purposes of this award, a Māori business is defined as having both Māori
                                                                                                ownership (shareholding) and a Māori approach to doing business. This will be
                                                                                                demonstrated by how a business presents itself in terms of its values, vision, brand and
                                                                                                operating model in the eyes of its customers, consumers, partners and shareholders.

                                                                                                                     Ka tangi te tītī                                    Ka tangi te kākā
                                                                                                                     The migratory bird that searches                    The bird of the
                                                                                                                     the globe for economic opportunities,               forest resources
                                                                                                                     it is connected to the home, but with               the domestic market.
                                                                                                                                                             ,
                                                                                                                     a global view.
                                                                                                                                                         h

26   New Zealand International Business Awards 2021                                                                                                                                  Entry Guide   27
Q1                                                                                         Q2

     Describe what defines you as a Māori business.                                             How does your tikanga Māori approach to business contribute
                                                                                                to your operating model and your success/potential
     Be specific about the activities that differentiate you as a Māori business in the
     international marketplace.
                                                                                                internationally?  
     Consider elements such as:                                                                 Ensure you provide evidence to support your response to Q1. Consider elements like
     −    storytelling (your marketing and brand strategy)                                      collateral, as well as feedback from consumers, distributors, market partners, owners,
     −    your cultural, social, environmental and financial drivers                            investors, staff etc.  
     −    tikanga, values and vision
                                                                                                Use tangible examples of how being a Māori company creates competitive advantage
     −    your relationships with shareholders, partners and customers
                                                                                                in the minds of your customers, consumers and partners, and influences their buying
     −    your attitude to sustainability                                                       decisions.
     −    your planning horizon
     −    your approach to recruitment and people development
                                                                                                WHAT ‘EXCELLENCE’ LOOKS LIKE:
     −    your willingness to share your experience and story with others.
                                                                                                There is clear evidence from customers, partners and consumers to validate the
     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                               business’s Māori approach as a highly differentiated offering that guides buying
                                                                                                decisions.
     Clear evidence that the business lives and breathes a Māori-centric approach – across
     values, vision and brand. The business defines this approach on the world stage, and its
     customers, partners and consumers understand and buy into this proposition.

28   New Zealand International Business Awards 2021                                                                                                                            Entry Guide   29
Innovation in Response
     to COVID-19
     Recognising success in developing and commercialising innovation in international
     markets in response to COVID-19 and its impacts. This incorporates all aspects of
     innovation; products, strategy, processes etc.

     Q1                                                                                     Q2

     How has your business innovated in response to COVID-19 to                             Explain how insights from customers or suppliers have driven
     support your international strategy?                                                   your innovation in response to COVID-19.

     TIPS                                                                                   TIPS

     Explain the before and after, and the change your innovation has set in place. Think   Explain your process for capturing insights or feedback. Describe any tools, process
     beyond just product innovation – e.g. to service innovation, business-model changes,   or techniques used and explain how you evaluated the impact and decided on possible
     market innovation, sales changes.                                                      options for action.

     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                           WHAT ‘EXCELLENCE’ LOOKS LIKE

     Your business managed to find a new way of being that responded to the challenges      You sought detailed insights and evaluated them, factoring them into your new approach.
     of COVID. Your innovation led to a positive outcome for you, your customers and your   You ensured the innovation responded to the insights. You have a process for your
     partners or suppliers.                                                                 organisation to learn from the insights and feedback.

30   New Zealand International Business Awards 2021                                                                                                                      Entry Guide   31
Inspiring Women Leaders,
                                                                                             brought to you by the Ministry of Foreign Affairs and Trade

                                                                                             Recognising women leaders with the skills and perspectives to lead from a uniquely
                                                                                             New Zealand perspective, while maintaining a broad global outlook.

     Q3

     What measurable impact has the innovation referred                                      A brief rationale is required when submitting a nomination
     to in Q1 made to your business?                                                         for this category.

                                                                                             If required, the NZIBA judges will then conduct a call or interview to ascertain how
     TIPS                                                                                    the nominee is contributing to the international success of their business, and how
                                                                                             they deliver against the following attributes.
     Explain your process or methodology for measurement, and how you balance this with
     other company metrics. Describe what impact you have seen, and in what timeframe.       • Leading others: How do they lead growth and prosperity for others?
     Do you expect this to be sustained? How does this impact compare with that of your
     peers, competitors, or your previous state?                                             • Cross-cultural intelligence: How have they developed the means to build
                                                                                               environments that support, unify and mobilise the power of diverse workforces?

     WHAT ‘EXCELLENCE’ LOOKS LIKE                                                            • Future shaper: How do they lead for greater social impact?

     You have a measurement process, and a way to monitor progress. You are clear and        • Globally connected: How do they harness a global mindset and new business
     can attribute outcomes from your innovation and the results of the innovation are now     models for growth and impact?
     factored into your business decision-making.

32   New Zealand International Business Awards 2021                                                                                                                          Entry Guide   33
Leveraging Investment
     for International Growth
     Recognising success in progressing an international growth strategy through
     investment.

     Q1                                                                                         Q2

     Outline how your recent investment round has impacted on                                   Outline how you have leveraged your investors in this round
     your international growth strategy.                                                        to support your international growth.

     Provide a brief description of the investment and how it has impacted your                 Outline the associated benefits of your investor relationship/s and the various ways you
     international growth strategy (e.g changes to your business model, increased channels      have leveraged this. Examples may include: bringing in sector and/or regional expertise,
     to market, sales growth, customer acquisition and engagement, and any other relevant       new sales and distribution channels, brand and marketing opportunities, business or
     measures). Note: you may wish to briefly outline the background to the investment,         governance advice etc.
     where relevant, but the focus should be on the post-money activity.

                                                                                                WHAT ‘EXCELLENCE’ LOOKS LIKE
     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                                A clear explanation of the various benefits accrued, with examples of how the investee
     A clear description of the investment deployed (and the rationale behind it), along with   business has been proactive in leveraging these, supported by metrics and any
     comprehensive evidence of international growth across a range of key metrics.              anecdotal evidence.

34   New Zealand International Business Awards 2021                                                                                                                           Entry Guide   35
Q3                                                                                      Q4

     Outline how your recent investment round has altered your                               Describe how the investment has changed or altered your
     future investment strategy.                                                             future international growth plans.

     Provide an overview of how your plans and expectations regarding future capital-        Explain how the investment has created a step-change within the growth ambitions
     raising have changed following your recent investment round. Consider the amount of     and mindset for your business. Note: this may be aspirational but should be
     capital forecast to be raised, over how many rounds, from what type of investors, and   underpinned by sound metrics.
     from which markets.

                                                                                             WHAT ‘EXCELLENCE’ LOOKS LIKE
     WHAT ‘EXCELLENCE’ LOOKS LIKE
                                                                                             A roadmap of your future growth strategy within global markets over a defined
     A comprehensive description of your future investment strategy, with clear rationale,   period (of your choosing), supported by market evidence (e.g. by referencing total
     timelines and key milestones.                                                           addressable markets).

36   New Zealand International Business Awards 2021                                                                                                                       Entry Guide   37
More information
     We require submission of all applications and nominations through our
     online portal. Please visit www.nziba.co.nz and click ‘Submit application’
     or ‘Submit nomination’ to get started.

     • You can save your entries in the portal and edit them as often as needed,
       up until the entry deadline. Remember to save your work as you go!
     • Make sure your personal details are entered accurately, including
       contact details.
     • You can enter multiple categories, as long as you meet the criteria for
       each one.
     • You can use the ‘copy’ feature to duplicate existing entries and edit
       them to suit a new category – instead of starting each one from scratch.
     • There are no entry fees for this awards programme.
     • Supporting material such as images or graphs may be supplied within
       your application. You’ll find further details in the portal.
     • We hold all information you provide on a commercial-in-confidence basis.

     KEY DATES (2021)

     3 May                                  NZIBA applications open

     12 July                                NZIBA applications close (17:00 NZST)

     26–30 July                             Stage 1 judging

     Early August                           Shortlisted applicants notified and invited
                                            to stage 2 judging
                                                                                           Further information about NZIBA, terms and conditions,
     23–27 August                           Stage 2 judging – includes physical pitching
                                                                                           FAQs and event information can be found at nziba.co.nz.
     Early September                        Finalists announced
                                                                                           For general enquiries please contact
     14 October                             Awards night – Shed 10, Auckland CBD
                                                                                           NZIBA@nzte.govt.nz

38   New Zealand International Business Awards 2021
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