Entrepreneurship Program Playbook - European Innovation Academy July 2019 Cascais, Portugal
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Entrepreneurship Program Playbook European Innovation Academy July 2019 Cascais, Portugal © 2019 by European Innovation Academy
Content
Prelude 3 WEEK 2 24
Important things to know 4 DAY 6. Monday, July 22: Digital Prototype &
EIA Journey 5 Marketing Strategy 25
How to succeed in EIA 6 DAY 7. Tuesday, July 23: Startup Expo 26
Practical information 9 DAY 8. Wednesday, July 24: Business & Revenue Model 27
Tools 10 DAY 9. Thursday, July 25: Marketing Campaign Launch 28
Mentors 11 DAY 10. Friday, July 26: Acquiring Users & Product
Mentor calendar 12 Development Sprint 29
Clinics & workshops schedule 13
WEEK 3 30
Meet your team 14
Daily task list 15 DAY 11. Monday, July 29: Intellectual Property &
Pre-program, until July 14: Problem Design 16 Pitch & Product Development Sprint 31
DAY 0. Sunday, July 14: Meet & Greet 17 DAY 12. Tuesday, July 30: Fundraising & Product
Development Sprint 32
WEEK 1 18
DAY 13. Wednesday, July 31: Startup Funding 33
DAY 1. Monday, July 15: Team Formation & Ideation 19 DAY 14. Thursday, August 1: What’s Next? 34
DAY 2. Tuesday, July 16: Problem-Solution Fit 20 DAY 15. Friday, August 2: Grand Pitch 35
DAY 3. Wednesday, July 17: Customer Development 21
EPILOGUE 36
DAY 4. Thursday, July 18: Customer & Problem Validation 22
DAY 5. Friday, July 19: Prototyping & Solution Validation 23
Prelude
Your mission:
• Find a problem worth solving.
• Design an extraordinary user experience.
• Get to know your customers and tailor an
addictive, scalable solution.
• Create a story around your unique value
proposition.
• Be agile by finding shortcuts, copying what’s
been done, and using all available resources.
Only teamwork will help
• Engage your mentors to solve the problem.
you survive!
Goals are dreams with
deadlines!
Important things to know
EIA venue address:
Wear your badge throughout the EIA
EIA venue address: Estoril Congress Center, Av.
program - it ensures you can enter the venue.
Amaral, 2765-192 Estoril, Portugal.
Day Agenda*
Team
10 AM - 12 PM Keynote session
Competencies needed in your team:
12 AM - 1 PM Lunch
Business
Marketer 1 PM - 2 PM Independent Teamwork
Software Developer 2 PM - 6 PM Team Mentoring Session
Designer
6 PM - 8 PM Independent Teamwork
Scientist & other
8 PM Deadline to upload your tasks
*except DAY 0, 4, 7 & 15
EIA Journey
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
TEAM FORMATION PROBLEM - CUSTOMER CUSTOMER & PROTOTYPING
& IDEATION SOLUTION FIT DEVELOPMENT PROBLEM & SOLUTION
VALIDATION VALIDATION
DAY
DAY 66 DAY 7 DAY 8 DAY 9 DAY 10
DIGITAL PROTOTYPE BUSINESS & MARKETING ACQUIRING USERS
& MARKETING STARTUP EXPO & PRODUCT
REVENUE MODEL CAMPAIGN LAUNCH
STRATEGY DEVELOPMENT SPRINT
DAY 11 DAY 12 DAY 13 DAY 14 DAY 15
IP & PITCH & FUNDRAISING & STARTUP
PRODUCT PRODUCT FUNDING WHAT’S NEXT? GRAND PITCH
DEVELOPMENT SPRINT DEVELOPMENT SPRINT
How to succeed in EIA
Journey to the Investor Pitch (Semifinal):
The investor pitch is a one-on-one meeting with an investor. Based on this presentation the investors will
choose the top 10 teams.
Requirements to access the Investor Pitch:
• 500 proven sign-ups via landing page (deadline Day 13 at 8 PM).
• All mentor validation for Day 1 - 13 (deadline Day 13 at 8 PM).
Fill require- Gain access to Present at
Team ments by the Investor Investor Pitch
Day 13 Pitch on Day 15 on Day 15
Additional chance for all teams
Gain access to the
3 random teams are Present at Investor
Investor Pitch on
chosen as Wild Cards Pitch on Day 15
Day 15
Journey to Grand Pitch (Top 10):
The investors will choose the top 10 teams to present at the Grand Pitch from the teams they meet
at the Investor Pitch. Grand Pitch is the final presentation on the main stage in front of all the other
participants, visitors, mentors and investors.
They will evaluate each team they meet with 1 - 10 based on the
following criteria:
• Opportunity (proof of problem - solution fit) • Team and Execution
• Traction (proof of product - market fit) • Presentation
• Scalability (proof of business-model fit)
Present at Investors Pitch at
Investor Pitch choose Grand Win a
on Day 15 Top 10 Pitch Prize
Additional chance for all teams
1 random team Gain access to Pitch at
is chosen as a Grand Pitch Grand
Win a
Wild Card on Day 15 Pitch
Prize
Product Development Sprint
Product Development Sprint is additional mentoring with software and hardware mentors to develop
an MVP of the solution. To gain access, the team has to fulfill the access requirements. One team from Product
Development Sprint will receive
a special prize and direct
Fulfill requirements Gain access to Product access to the Investor Pitch.
Team
by Day 8 Development Sprint
Requirements to access Product Development Sprint:
• Software & hardware mentors approve the Digital Prototype (link upload deadline Day 8 at 8 PM).
• One team member has gained required Growby points (deadline Day 8 at 8 PM).
• All mentor validation for Day 1 - 8 (deadline Day 8 at 8 PM).
Software & Hardware Win a special prize and
Develop an Present at Tech
Mentors choose the gain access to the Investor
MVP Expo on Day 12
best MVP Pitch on Day 15
Practical information
Tools
GROWBY ONLINE PLATFORM Read the instructions
• Sends the templates to upload. • Log into your account. carefully:
• Daily agenda and keynotes. • Open your team’s profile to find your Work-
“Fill in” - add the information
• Mandatory courses for points. sheet (separated by dates).
in a canvas on the Online Plat-
• Official communication from the EIA team. • Each day before 8 PM, fill in the Worksheets, form. All canvases are editable
• Growby works as a chatbot on Facebook ‘Task division by team’, and ‘Report by team,’ in the Canvas tab in your team
Messenger. rate your mentors, and provide feedback on profile.
your cooperation.
“Upload” - fill in the informa-
• Upload completed templates daily to your
tion in a separate template
team profile on the Online Platform.
sent by Growby and upload it
THE PLAYBOOK • Mentors will fill in ‘Feedback by mentor’ and in the “Upload files” row on
‘Mentor validation’. They may also add your team profile on the
• Daily goals, tasks and tools explained.
detailed comments. Online Platform. All templates
are editable PDFs. Download
the template, open it from
your computer, fill in and
SLIDES
MENTORS upload to the Online Platform.
• All the presentations are available at Slideshare.
• Ask help from your mentors!Mentors
Chief Mentor Day 1-8 Business mentoring and team management.
Assigned
specially to Marketing Mentor Day 6-10 Marketing strategy and campaign design.
each team.
UX and UI design, product development&
Design Mentor Day 5-15
pitch design.
Available for all
teams as needed.
Life Coach Day 1-15 Personal development related questions.
Assigned to Hardware Mentor Day 10-12 Hardware product development.
specific Product
Development
Sprint team Software Mentor Day 10-12 Product development and coding.
Pitch Coach Day 11-14 Pitch deck design, pitch training, and fine-tuning.
Appointments
made available IP Lawyer Day 11-13 Intellectual property protection.
at specific times.
Investor Day 14-15 Fundraising mentorship and final judging.
You can see the full list with contact information in the ‘Mentors & Investors’ tab on the Online Platform. Your mentors are appointed to your team, and you can see the list in your team profile.Mentor calendar
July 8 July 9 July 10 July 11 July 12 July 13 DAY 0, July 14
Life Coach
Chief Mentor
DAY 1, July 15 DAY 2, July 16 DAY 3, July 17 DAY 4, July 18 DAY 5, July 19 July 20 July 21
Life Coach
Life Coach Life Coach Life Coach Life Coach
Chief Mentor
Chief Mentor Chief Mentor Chief Mentor Chief Mentor
Design Mentor
DAY 6, July 22 DAY 7, July 23 DAY 8, July 24 DAY 9, July 25 DAY 10, July 26 July 27 July 28
Life Coach
Life Coach Life Coach Life Coach
Life Coach Design Mentor
Chief Mentor Chief Mentor Chief Mentor
Design Mentor Marketing Mentor
Design Mentor Design Mentor Design Mentor
Marketing Mentor Software Mentor
Marketing Mentor Marketing Mentor Marketing Mentor
Hardware Mentor
DAY 11, July 29 DAY 12, July 30 DAY 13, July 31 DAY 14, August 1 DAY 15, August 2 August 3 August 4
Life Coach Life Coach
Design Mentor Design Mentor Life Coach Life Coach Life Coach
Software Mentor Software Mentor Design Mentor Design Mentor Design Mentor
Hardware Mentor Hardware Mentor IP Lawyer Pitch Coach Pitch Coach
IP Lawyer IP Lawyer Pitch Coach Investor Investor
Pitch Coach Pitch CoachClinics & Workshop schedule
Clinics are 15-20 minute meetings with special mentors and coaches Workshops are 30-minute, targeted, hands-on lectures where specific
where teams can get extra advice to perfect their business & product. team members get practical advice on a relevant topic.
Clinic schedule is sent via Growby.
CEO + CBO Workshop Day 2 4 PM - 4:30 PM
IP & Trademark Clinic Day 11 - 13 1 PM - 6 PM CDO Workshop Day 6 4 PM - 4:30 PM
Pitch Clinic Day 11 - 14 2 PM - 6 PM CMO Workshop Day 8 4 PM - 4:30 PM
Investor Feedback Day 14 3 PM - 6 PM CTO Workshop Day 9 4 PM - 4:30 PM
NOTE! Keep an eye on Growby messages for additional
pop-up clinics during the program. They are a great
additional resource for your team!Meet your team
CHIEF EXECUTIVE CHIEF BUSINESS CHIEF MARKETING CHIEF CHIEF DESIGN
OFFICER (CEO) OFFICER (CBO) OFFICER (CMO) TECHNOLOGY OFFICER (CDO)
OFFICER (CTO)
I lead my team with I support growth I can introduce my My creativity
vision, respect, and create value solution to the world I can develop a tech combines the best
and responsibility. with my innovative and get customers product in just one of UI and UX!
business ideas. to sign up! day!Daily task list
1 2 3 4
DAY DAY DAY DAY
TEAM FORMATION & IDEATION PROBLEM - SOLUTION FIT CUSTOMER DEVELOPMENT CUSTOMER & PROBLEM VALIDATION
WEEK 1
TASK 1 - Team Formation TASK 1 - Industry Trends TASK 1 - Target Market TASK 1 - Validation
TASK 2 - Validate the Problem TASK 2 - Competitors TASK 2 - Customer Persona TASK 2 - Feedback Analysis
TASK 3 - Ideation TASK 3 - Unique Value Proposition TASK 3 - Prepare for Customer Validation
PROTOTYPING & SOLUTION DIGITAL PROTOTYPE &
5 6 7 8
DAY DAY DAY DAY
STARTUP EXPO BUSINESS & REVENUE MODEL
VALIDATION MARKETING STRATEGY
WEEK 2
TASK 1 - Customer Journey TASK 1 - Digital Prototype TASK 1 - Landing Page TASK 1 - Revenue & Business Model
TASK 2 - Paper Prototype TASK 2 - Marketing Strategy TASK 2 - Elevator Pitch and Expo Canvases TASK 2 - Marketing Campaign
TASK 3 - Prototype Testing TASK 3 - Elevator Pitch TASK 3 - Startup Expo TASK 3 - Upload Digital Prototype
ACQUIRING USERS & PRODUCT INTELLECTUAL PROPERTY & PITCH FUNDRAISING & PRODUCT
9 10 11 12
DAY DAY DAY DAY
MARKETING CAMPAIGN LAUNCH DEVELOPMENT SPRINT & PRODUCT DEVELOPMENT SPRINT DEVELOPMENT SPRINT
WEEK 3
TASK 1 - Marketing Campaign TASK 1 - First Sign-Ups TASK 1 - IP Protection Template TASK 1 - Funding Strategy
TASK 2 - Marketing Campaign
TASK 2 - Landing Page Improvements TASK 2 - Marketing Activities TASK 2 - Investor Pitch Improvements
TASK 3 - Financial KPIs TASK 3 - 50% of Functionality TASK 3 - 100% of Functionality TASK 3 - Finalized Solution
13 14 15
DAY DAY DAY
STARTUP FUNDING WHAT’S NEXT? GRAND PITCH
TASK 1 - Traction TASK 1 - Final Investor Pitch
TASK 2 - Finalized Pitch TASK 2 - 100 Day Plan
Task 3 - Investor FeedbackPre-program: Problem Design until July 14
GOALS OF THE DAY: TASK 1: DEFINE & VALIDATE THE PROBLEM Answer these
questions:
• Identify customer-problem fit. • Upload your problem to the Online Platform. Share your
• Complete online validation. • Is it a problem or passion that
problem worth solving with all the other participants before
many others have?
meeting face- to-face and inspire them to join your team!
• Is this problem serious enough to
• Think about problems your potential customers are having,
be worth solving?
research trends in that industry to spot patterns, perspectives,
“People don’t want to buy a quarter-inch competitors, and potential opportunities. • How often does the problem
drill. They want a quarter-inch hole.” occur?
Find relevant industry trends with Google
Marketing professor at Harvard, • Who is the customer who has this
Theodore Levitt and Google Trends.
problem?
Get Inspired:
• How to Choose Business Ideas by Udacity.
• Chapter #1: First Step to Validate Your Busi-
ness Idea by Pushstart.Day 0: Meet & Greet Sunday, July 14
GOALS OF THE DAY: TASK 1: FORM A TEAM
• Form a diverse five-member team. • If you have a problem to solve, take a Canvas and fill it in!
Talk to other participants to convince them to join your team.
• If you don’t have a problem to solve, get to know all the
problems and find your new team.
Important • Chief Mentors will approve the teams.
• Take your color coded name • Confirm your team members on the Online Platform.
badge from the reception area.
• Expertise color code:
Mentors:
Business Life Coach, Chief Mentor
Marketer
Software Developer Get Inspired:
Designer • Storm to Perform: The 4 Stages of Team
Productivity by Trello.
Scientist & other
• Problem Expo is at the venue from
Keep in mind that a team’s success is relative to the
2 PM - 6 PM.
diversity of expertise.WEEK 1 How will your mentors help? Your mentors are there to guide you through the solution development process. Here’s what they’ll teach you. CHIEF MENTOR LIFE COACH DESIGN MENTOR • Forming a dream team. • Working and communicating as a team. • Designing a unique user experience. • Organizing teamwork and team roles • Handling stress and solving personal • Understanding how to develop an to achieve your goals. issues. engaging user interface. • Finding the right problem with the right solution, for the right customer, at the right time.
Day 1: Team Formation & Ideation Monday, July 15
GOALS OF THE DAY: TASK 1: TEAM FORMATION TASK 2: VALIDATE THE PROBLEM
• Describe and validate the problem • If you have already formed a team check the • Fill in the Problem Evaluation Canvas on the Online
as a team. Online Platform to identify your Chief Mentor. Platform.
• Develop your solution jointly. • Collectively choose and design the problem to
• Occupy a free table in your Chief Mentor area.
solve. Fill in the Problem block on your Lean
• If you don’t have a team of 5 yet, find the Team Canvas on the Online Platform.
Clinic room.
• Talk to at least 5 potential customers to validate
Important TASK 3: IDEATION
the existence of your problem.
• Find your missing team members
• Jointly discuss possible solutions to the
or join another team at the Team Get Inspired:
validated problem.
Clinic from 2 PM - 6 PM. • Validate the Problem Before You Validate Your Business
• Fill in the Solution block on your Lean Canvas Idea by Simpleweb
• 4 Golden Rules of Ideation by Board of Innovation
on the Online Platform.
“Fill in” - add the information in a “Upload” - fill in the information in a separate template sent by Growby
Read the canvas on the Online Platform. All and upload it in the “Upload files” row on your team profile on the Online
Mentors: instructions canvases are editable in the Platform. All templates are editable PDFs. Download the template, open it
Life Coach, Chief carefully: Canvas tab in your team profile. from your computer, fill in and upload to the Online Platform.
MentorDay 2: Problem-Solution Fit Tuesday, July 16
GOALS OF THE DAY: TASK 1: INDUSTRY TRENDS TASK 2: COMPETITORS
• Find a problem-solution fit. • Use Google, Google Trends, and Ubersuggest • Use Google, Google Trends and Ubersuggest to
• Research industry trends and list to research keywords relevant to your industry discover similar solutions that already exists and
potential competitors. to identify trends in the market. analyze what key features they lack.
• Define unique value proposition and • Find the popularity and relevance of keywords • Fill in the Unfair Advantage block of the Lean
competitive advantages. describing your problem and solution. Canvas on the Online Platform.
• Fine-tune your idea and find support for your
specific solution for the problem. TASK 3: UNIQUE VALUE PROPOSITION
Important
• Fill in the Unique Value Proposition block on your
Lean Canvas on the Online Platform.
• Find your missing team members
or join another team at the Team
Clinic from 2 PM - 6 PM.
Mentors: Get Inspired:
Life Coach, Chief Mentor • How to Develop Your Competitive Advantage on Forbes
• How to Validate Your Product Ideas by ShopifyDay 3: Customer Development Wednesday, July 17
TASK 1: TARGET MARKET TASK 2: CUSTOMER PERSONA
GOALS OF THE DAY:
• Fill in the Market Canvas on the • Fill in the Customer Canvas on the
• Identify product-market fit. Online Platform. Online Platform. Choose either B2B, B2C
• Design customer persona. or double-sided.
• Use Google, Google Trends and
• Prepare customer insights interview Ubersuggest to find relevant data.
questions for validation.
TASK 3: PREPARE FOR CUSTOMER VALIDATION
• Fill in the Customer Survey Experiment Card on the Online Platform.
Important
• Prepare and upload the Customer Validation interview questions.
• There are no keynotes tomorrow,
as you should spend the morning
talking to your potential customers!
• Return to the venue tomorrow by If your solution is B2B:
2PM to meet with your mentors and Create a survey for the decision makers and distribute it via
analyze the results! LinkedIn to the correct organizations.
Mentors: Get Inspired:
Life Coach, Chief Mentor • 20 Questions to Ask When Creating Buyer Personas by HubSpotDay 4: Customer & Problem Validation Thursday, July 18
GOALS OF THE DAY: TASK 1: VALIDATION TASK 2: FEEDBACK ANALYSIS
• Validate your problem and potential • Talk to at least 5 potential customers. • Analyze and summarize the results from your
customer. interviews and discuss them with your Chief Mentor.
• Collect emails to follow-up with customers you
interviewed to validate the solution. • Identify overall patterns and trends rather than
drawing conclusions based on individual comments.
Important • Revise the Problem, Solution and Customer
Segments blocks on your Lean Canvas on the
• Remember to take your prepared Online Platform.
Customer Insights Interview questions IF YOU NEED TO PIVOT: • Update your Customer Canvas on the Online
with you! Platform.
• No keynotes today! Be back at the • Search for a new problem to solve or modify • Update your Customer Survey Experiment Card
venue by 2PM for Team Mentoring your target customer. on the Online Platform based on your learnings.
Session!
• Use Google to research your new problem, • If your assumptions are not confirmed you will
solution, and market. need to pivot and change direction.
Mentors: Get Inspired:
Life Coach, Chief Mentor • How to Interview your Customers by Customer Improve your Customer Validation interview
Development Labs questions and continue talking to potential
• Get Better Data from User Studies: 16 Interviewing customers throughout the program.
Tips by Google VenturesDay 5: Prototyping & Solution Validation Friday, July 19
GOALS OF THE DAY: TASK 1: CUSTOMER JOURNEY TASK 2: PAPER PROTOTYPE
• Create customer journey. • Draw a Storyboard for your service or • Based on the Storyboard, develop the prototype on
• Validate initial solution via paper product. Check Growby for Storyboarding paper.
prototype. instructions.
• Use the BEM model (Benchmark - Existing examples
• Upload a picture of the Storyboard to the /Resources - Multiply resources) to develop your solution.
Online Platform.
• Upload picture(s) of the paper prototype to the Online
Platform.
Important
• On Day 7, you will present your TASK 3: PROTOTYPE TESTING
prototype at the Startup Expo. Start
preparing today! • Ask at least 5 of your fellow participants/mentors/friends to test out your paper prototype. Film how
• Design Mentors join the program they interact with the prototype for analysis.
TODAY! • Modify your solution based on the feedback. Make multiple iterations.
Mentors: Get Inspired: Start thinking about your 3-minute investor pitch! Prepare
Life Coach, Chief Mentor, • Everything You Need To Know About
two slides describing the problem and the solution!
Design Mentor Wireframes And Prototypes by Adobe
Test the pitch deck when you meet with your Marketing
Mentor on Day 6. Do they understand what you are doing?WEEK 2
How will your mentors help?
Your mentors guide you through the process. Here’s what they’ll teach you:
CHIEF MENTOR MARKETING MENTOR DESIGN MENTOR LIFE COACH
• Deciding the key features • Building your landing page • Developing a digital • Advice on handling the
for your digital prototype. to get 500 sign-ups. prototype. workload and stay
motivated.
• Validating and scaling your • Launching a kick-ass • Designing an amazing
business model. marketing campaign in just landing page and marketing • Solving team communi-
3 days. campaign. cation and management
issues.
• Improving personal
performance.Day 6: Digital Prototype & Marketing Strategy Monday, July 22
GOALS OF THE DAY: TASK 1: DIGITAL PROTOTYPE TASK 2: MARKETING STRATEGY
• Upload the digital prototype. • Digitize your paper prototype using the tools • Upload the filled Marketing Strategy template to
• Prepare the Startup Expo pitch. suggested. Ask your design mentors for the Online Platform.
recommendations on additional tools.
• Develop the marketing strategy. • Focus on key activities & channels to get 500
• Add the link to your idea profile on the Online sign-ups. For B2B, ask for letters of intent from
Platform. potential customers to reach 500 users.
• For hardware, use 3D modelling and • Fill in the Channels and Customer Segments
Important visualization (i.e Photoshop). section of the Lean Canvas on the Online Platform.
• Marketing Mentors are in the
program. You will meet yours during TASK 3: ELEVATOR PITCH
the Team Mentoring Session!
• Team mentoring session • Prepare a 30-second elevator pitch for a customer for the Startup Expo.
TOMORROW from 10AM - 12PM.
No keynotes! • Practice extensively so each team member can deliver it.
• Startup Expo will take place
TOMORROW from 2PM - 5PM.
Tools: • Additional Mentors: Get Inspired:
• Marvel App recommended Life Coach, Chief Mentor, Design • 6 Elevator Pitch Examples to
• Adobe XD tools here. Mentor, Marketing Mentor Inspire Your Own by HubSpotDay 7: Startup Expo Tuesday, July 23
GOALS OF THE DAY: TASK 1: LANDING PAGE TASK 2: ELEVATOR PITCH AND EXPO
CANVASES
• Launch the landing page. • Fill in the Landing Page Experiment Card
• Collect and analyze Startup Expo on the Online Platform. • Prepare your Startup Expo canvases and finalize the
feedback. elevator pitch.
• Create and launch a landing page with a
clear value proposition.
• Add the EIA logo and EIA homepage link TASK 3: STARTUP EXPO
Important to your landing page.
• Choose a tool that will keep your website • Be ready to present your idea, industry trends, and tech-
• The Team Mentoring session is at available after free trial period (i. e. Google nical solution to your mentors, co-participants, and visitors.
10AM - 12PM. Sites)
• Startup Expo takes place at 2PM - • Show your prototype and landing page to the visitors.
• Add the link to your idea profile on the
5PM! Set up your stand and show off • Analyze the feedback to validate and improve your solution.
Online Platform.
your achievements!
• TOMORROW is the last day for Chief
Mentors! Make the most of your time
with them!
Mentors: Get Inspired:
Life Coach, Chief Mentor, Design • Examples of Kickass Landing Pages by Growth Driven Design
Mentor, Marketing Mentor • Landing Page vs Homepage: What’s the Difference by InstapageDay 8: Business & Revenue Model Wednesday, July 24
GOALS OF THE DAY: TASK 1: REVENUE & BUSINESS MODEL
• Generate revenue model. • Define the most suitable Business & Revenue Model for your solution.
• Complete business model.
• Fill in the Cost Structure and Revenue Streams section of the Lean Canvas on the Online Platform.
• Prepare marketing campaign.
TASK 2: MARKETING CAMPAIGN TASK 3: UPLOAD DIGITAL
PROTOTYPE
• Fill in the Marketing Campaign Experiment Card on the Online
Important Platform. • Improve and finalize your digital
prototype and add the link to
• TODAY is the last day for Chief • Prepare your marketing campaign with a clear value proposition.
your team profile on the Online
Mentors! • Set up your CRM (Customer Relationship Management) system Platform.
on Hubspot to collect leads.
• Integrate your CRM with your marketing channels (landing
Today is the deadline to upload page, Facebook, LinkedIn, etc).
your prototype link! Software &
Hardware Mentors will check Mentors: Get Inspired:
them to grant access to Product Life Coach, Chief Mentor, Design • 50+ Business & Revenue Model Examples by Board of Innovation
Development Sprint! Mentor, Marketing Mentor • Revenue Model: You Have a Great New Product. Here’s What You Need to Think
About Next by Fortune
• The 10 Most Popular Startup Revenue Models by Founder InstituteDay 9: Marketing Campaign Launch Thursday, July 25
GOALS OF THE DAY: TASK 1: MARKETING CAMPAIGN TASK 2: LANDING PAGE IMPROVEMENTS
• Launch the marketing campaign. • Launch your marketing campaign on social • Use feedback from the Startup Expo to further revise
• Calculate startup financial key media and acquire your first sign-ups. your landing page.
performance indicators (KPIs) .
• Set up marketing tools (incl. newsletters, • Improve the Landing Page Experiment Card on the
using Mailchimp, email templates, Thunder- Online Platform.
clap.it, etc).
• Achieve 500 sign-ups by Day 13 to get to the TASK 3: FINANCIAL KPIs
Important Investor Pitch!
• Keep track of your customers with Hubspot • Determine the relevant financial KPIs, integrate the
• TOMORROW is the last day for CRM. most relevant KPIs into your pitch and be ready to
Marketing Mentors! Ask them all the answer investors’ questions.
questions!
• Upload the filled Financial KPIs template and upload
it to the Online Platform.
Mentors: Get Inspired: Continue working on your 3-minute investor pitch! Prepare two slides
Life Coach, Chief Mentor, Design • How To Fix A Broken Market- describing the business and revenue model and the financials KPIs!
Mentor, Marketing Mentor ing Campaign by Work FrontDay 10: Acquiring Users & Product Development Sprint Friday, July 26
GOALS OF THE DAY: TASK 1: FIRST SIGN-UPS TASK 2: MARKETING ACTIVITIES
• Acquired first potential customers. • Keep track of your customers with Hubspot • Plan your marketing activities for next week with
• Finish 50% of product functionality. CRM. your Marketing Mentor to achieve 500 sign-ups.
TASK 3: 50% OF FUNCTIONALITY
Important • Mobile App/ Web App
- Continue building and testing your app/site. Add backend support if needed.
• TODAY is the last day of Marketing
Mentors in the program! • Prototype Only (no coding)
• Product Development Sprint starts - Continue building and testing the prototype. Make views navigable.
TODAY! • Physical Product
- Continue building a landing page for your product. Create visuals for your product.
• Ask Software Mentors for advice on other tools!
Tools: Mentors: Get Inspired:
• Ionic / XCode / Android Studio Life Coach, Design Mentor, Marketing • 50+ Early Stage Marketing & Growth Strategies For Startups by Gleam
• Firebase / Bootstrap / Github.com Mentor, Software Mentors, Hardware
MentorsWEEK 3 How will your mentors help? Your mentors are there to guide you through the funding, pitching and product development process. Here’s what they’ll teach you. LIFE COACH SOFTWARE MENTOR DESIGN MENTOR • Developing teamwork and leadership • Developing in a lean mode to launch the • Designing a flawless slide deck. skills. MVP. • Managing deadlines and stress. PITCH COACH IP LAWYER INVESTOR • Perfecting your presentation and • Protecting the solution and business • Delivering a memorable pitch and performance. from competitors. getting funding.
Day 11: Intellectual Property & Pitch &
Product Development Sprint Monday, July 29
GOALS OF THE DAY: TASK 1: PROTECTION TEMPLATE TASK 2: INVESTOR PITCH
• Design intellectual property (IP) plan. • Upload the answers to the IP Protection • Prepare your 3-minute Investor Pitch slides.
• Prepare investor pitch. Template questions to the Online Platform.
• Include your latest market traction data. Make the
• Complete 100% of product • Review the template with the IP Lawyers in the slides look amazing!
functionality. IP Clinic.
• Practice presenting your pitch!
• Conduct a patentability search (Google Ad-
• Go to the Pitch Clinic to meet with a Pitch Coach to
vanced Patents) to verify that your solution has
improve your pitch.
Important not already been patented.
• IP Clinics and Pitch Clinics start from
TASK 3: 100% OF FUNCTIONALITY
TODAY! Check Growby for a sign-up
link!
Mentors: Get Inspired:
Life Coach, Design Mentor, Software Mentors, Hardware • Pitch Deck: Complete Guide to a Pitch Presentation
Mentors, IP Lawyers, Pitch Coaches. by SlidebeamDay 12: Fundraising & Product Development Sprint Tuesday, July 30
GOALS OF THE DAY: TASK 1: FUNDING STRATEGY TASK 2: MARKETING
CAMPAIGN
• Define funding strategy. • Upload the filled Funding Strategy template to IMPROVEMENTS
• Present finalized solution. the Online Platform.
• Be clear on how much money you need and • Use Google Analytics to
exactly what you need it for. analyze the early results of
your marketing campaign
Important initiatives.
TASK 3: FINALIZED SOLUTION
• Modify your campaign
• Use the Growby link to register to
based on the results.
meetings with investors on Day 14! • Finalize your product and test for bugs.
• Update the Marketing
• Present the product to the Software & Hardware Campaign Experiment Card
Mentors. on the Online Platform.
• Mentors select one team to receive a special
award and gain access to the Investor Pitch.
Mentors: Get Inspired:
Life Coach, Design Mentor, Software Mentors, Hardware • Startup Funding: A Beginner’s Guide by Foundr
Mentors, IP Lawyers, Pitch CoachesDay 13: Startup Funding Wednesday, July 31
GOALS OF THE DAY: TASK 1: TRACTION TASK 2: FINALIZED PITCH
• Achieve 500 sign-ups. • Measure and analyze your marketing • Add the latest marketing campaign results and upload the
campaign results to include the results proof of your market traction.
in the pitch. - Number of sign-ups from customers (list of emails, out-
• Upload the proof of your 500 take from HubSpot CRM, outtake from other CRM systems).
Important sign-ups to gain access to the Investor - Official correspondence (letter of intent) and/or docu-
Pitch. ments from companies indicating the number of users.
• TODAY is the deadline to submit your
• Figure out how you will present your prototype and MVP to
achievements to gain access to the
the investors.
Investor Pitch on Day 15!
• Requirements: 500 proven sign-ups
via landing page and all mentor Mentors: Get Inspired:
validation for Day 1 - 13 (deadline for Life Coach, Design Mentor, • 100 Questions Investors Will Ask Entrepreneurs
both is on Day 13 at 8PM). IP Lawyers, Pitch Coaches Seeking Funding by ForbesDay 14: What’s next? Thursday, August 1
GOALS OF THE DAY: TASK 1: FINAL INVESTOR PITCH TASK 2: FINALIZED PITCH
• Finalize investor pitch. • Make the slides look amazing and practice • Fill in the 100-Day Plan on the Online Platform.
• Plan your team’s future. presenting your pitch!
• Think through the plan carefully with your team
• Upload the final version of your investor pitch as this will be your guide after the program!
deck to the Online Platform by 8 PM.
Important
TASK 3: INVESTOR FEEDBACK
• Keep working on your pitch! You
could be the Wild Card added to the • Prepare a list of questions to ask from the investors.
top 10!
• Be on time for your meeting!
Mentors: Get Inspired:
Life Coach, Design Mentor, IP Lawyers, Pitch Coaches, Investors • First 100 days: The Startup Checklist Every New Business Needs by startups.coDay 15: Grand Pitch Friday, August 2
GOALS OF THE DAY: INVESTOR PITCH FORMAT
• Impress the investors! 3+4 minutes
(3 min pitch + 4 min questions and answers)
GRAND PITCH FORMAT
Important
3+3 minutes
• ONE Wild Card team will be chosen
(3 min pitch + 3 min questions from investors)
to pitch at the Investor Pitching.
• ONE Wild Card team will be chosen
to pitch at the Grand Pitch!
Investors will evaluate the following factors:
• Opportunity (proof of problem / solution fit)
• Traction (proof of product / market fit)
Go up there, rock the stage, and
• Scalability (proof of business model fit)
pitch like a boss
• Team and execution
• Presentation
Mentors:
Life Coach, Design Mentor, IP Lawyers,
Pitch Coaches, InvestorsEpilogue Congratulations, you made it through EIA! Now go out into the world and make it happen! Use your acquired knowledge to scale and level-up your business. Engage your early customers and move from the MVP to the next level. Maintain and grow your network of mentors, advisors and supporters. Leverage the expertise of your investors. And remember, it’s all about teamwork! You’ve dreamt big. Now make your dreams a reality!
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