INTRODUCTION - Eastern Cape Parks & Tourism Agency
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WILD COAST
INTRODUCTION
The Eastern Cape has so much to offer tourists, this toolkit has been developed
to assist product owners and stakeholders to sell the Eastern Cape as a
destination. This toolkit provides important information to assist in promoting the
Eastern Cape, focussing on the regions, activities and packages. We have also
supplied the objectives of the ECPTA as well as information on the ECPTA brand
with a link to download the branding guide.
PLEASE NOTE: This toolkit requires internet access for links to function.
Eastern Cape Parks
& Tourism Agency
The Eastern Cape Parks and Tourism Agency’s role as the provincial tourism
authority is located within the broader provincial framework and guided by
the strategic imperatives of the Province as a whole. Tourism has been
identified as a high potential economic sector, with the potential to deliver
real GVA growth of 7.5% per year over 10 years in 6 out of the 8 Districts and
Metropolitan Municipalities.
The overarching tourism strategies as outlined in the Eastern Cape
Vision 2030 are to:
• Use competitive advantages to grow eco-tourism, heritage and sports
tourism; and
• Improve access to infrastructure and build stronger local tourism
networks.
The ECPTA has been established to develop and manage protected areas, as
well as promote and facilitate the development of tourism in the Province.
STORMS RIVER MOUTH
VISION MISSION GOALS
Responsible tourism and ECPTA will become the premier Our goal is to leverage resources for
conservation underpin conservation and tourism agency by tourism and conservation priorities with:
sustainable development actively pursuing equitable low-carbon RESPECT
of the Eastern Cape. economic growth through innovation INTEGRITY
and collaboration in these sectors. RESPONSIBILITY
STRATEGIC OBJECTIVES
> To grow annual revenue generated through on-reserve activities to 22 million by 2019
> To maintain effective management of protected areas
> To expand participation of previously disadvantaged individuals in the game and conservation industries
> To comply with relevant legislated prescripts for the security of protected areas
> To expand the protected area system by 70 000 hectares by 2019
> To implement a decision support system for biodiversity in the province conversation
> To ensure the organisation’s ability to meet its mandate by providing cross-cutting support services
> To ensure the the Province is ranked in the top 3 most-visited destinations in the domestic market by 2020
> To expand participation of previously disadvantaged business owners in the mainstream tourism industry
< BACK TO INTRODUCTION
DWESA NATURE RESERVE • WILD COAST
MEET SOUTH AFRICA
Travel Guru voted South Africa as the most beautiful country in 2015. According
to the related article, “unsurpassed wildlife and mountains, whales and waterfalls,
architecture and antiquity, the world’s most beautiful city, and the world’s most
stunning spring, plus a host of natural treasures make South Africa “The Most
Beautiful Country In The World”, and a must see traveller’s dream .
THE BEAUTIFUL EASTERN CAPE
Located in this rich country, the Eastern Cape is the second largest
province, accounting for 13,9% of the total area. Port Elizabeth,
situated on Algoa Bay, is the largest city in the Eastern Cape and
the seat of Nelson Mandela Metropolitan Municipality. The provincial
capital, Bhisho, is located within the Buffalo City Metropolitan
Municipality, as are East London and King William’s Town. Other
important towns in the Province include Mthatha, Uitenhage and
Grahamstown.
Administratively, the Eastern Cape is carved into 37 local
municipalities, located within six districts. In addition,
there are two metropolitan municipalities. From a tourism
perspective, the Province is divided into regions and
routes. These have no regard for administrative
EASTERN CAPE
boundaries, but are rather based on regional qualities
and experiences. This persepctive forms the
basis of the Destination Marketing Strategy,
although remaining mindful that the local,
district and metropolitan municipalities are
critical partners in promoting and supporting
local tourism.
PROTEA FARM • STUTTERHEIM The Eastern Cape has so much to offer. Click on the links below for key information on the Eastern Cape and what makes it so incredible.
5
NAHOON RIVER • EAST LONDON
UNIQUE SELLING POINTS EASTERN CAPE ICONS
• 3 Airports • Highest Commercial Bungee Jump in
• Baviaanskloof World Heritage Site the world Bloukrantz Bridge
• 800 km Coastline • Tsitsikamma National Park Marine
Reserve
• Big 7 game viewing
• Baviaanskloof World Heritage Site
• Birthplace and resting place of Nelson Mandela
• Supertubes – Jbay
• Good road network
• Addo Elephant National Park
• Authentic cultural experiences
Big 7 Reserve
• Malaria Free
• Alexandria Dune Fields
• Valley of Desolation
• Owl House
• Steve Biko Center
• Nelson Mandela Museum
• Wild Coast
www.youtube.com/watch?t=24&v=v1IdIXRazfs
< BACK TO EC INFO
6
GREAT FISH RIVER NATURE RESERVE
demographics
< BACK TO EC INFO
EASTERN BEACH • EAST LONDON
geographics
< BACK TO EC INFO
8
SHARK ROCK PIER • PORT ELIZABETH
safety IN THE EASTERN CAPE DIRECTORY
CLICK TO VIEW
As with all urban centres, petty crime can occur in the Eastern Cape, so
residents and visitors are urged to be vigilant and always use common
sense when out and about.
SAFETY PRECAUTIONS YOU MAY WANT TO CONSIDER INCLUDE:
Always keep a copy of your identity document and passport on your person.
Use accredited booking agents and choose accomodation that has been graded or
endorsed by a local tourism authority. When in doubt check with ECPTA.
Avoid carrying large sums of cash, and try not to have expensive jewellery and
cameras in plain site.
Do not leave belongings unattended.
Keep your money in a money belt under your clothing.
Do not venture into unknown areas alone.
Heed advice from your hosts on places to avoid after dark.
Be aware of suspicious looking characters.
Do not let strangers assist you at ATMs.
Always let somebody know where you are going and how long you will be.
Street children and beggars may approach you, please give food instead of money.
Always ask for the identity of safety officials. You have the right to ask officers to
identify themselves with their cards.
< BACK TO EC INFO
9
FISH RIVER SUN
climate
The weather in the Eastern Cape is good to visitors, rarely reaching
extremes, except perhaps in the height of the Karoo summer.
The coastal area of the Eastern Cape Province lies directly between
subtropical KwaZulu Natal and the Mediterranean Western Cape. Its inland
area is bisected by the great escarpment, and the northern areas have
altitudinous plains of the Plateau and great Karoo. These topographical
differences are what cause the climatic differences and conditions
experienced by the various towns and cities.
In the North East along the Wild Coast, towns like Port St Johns
experience long, hot, balmy conditions and high rainfall, while Graaff
Reinet, in the heart of the Karoo Heartland, experiences long hot summer
months and moderate winters. Up towards the Free State (at towns such
as Lady Grey and Aliwal North) the rise in altitude means the appropriate
lowering in temperature and sometimes snow.
Start planing your trip to the Eastern Cape, browse our website
www.visiteasterncape.co.za where you will find all the Eastern Cape
attractions and destinations, things to do and photographs to inspire you!
< BACK TO EC INFO
10
PORT ALFRED
NATIONAL distances
LESOTHO
NORTHERN
CAPE
Aliwal North
Rhodes
Port Edward
EASTERN
Middleburg CAPE Mthatha
Port St Johns
Queenstown
WESTERN
CAPE Cradock
Graafreinet Kei Mouth
Morgan Bay
Haga Haga
East London
Grahamstown
Addo
Port Alfred
Port Elizabeth
Oyster Bay
Cape St Francis
Port Elizabeth - East London 283.3km East London - Port Alfred 132.3km Port Elizabeth - Johannesburg 1046.4km
Port Elizabeth - Port Alfred 152.4km East London - Grahamstown 159.5km Port Elizabeth - Cape Town 769km
Port Elizabeth - Grahamstown 126.6km East London - Queenstown 188km Port Elizabeth - Durban 984km
Port Elizabeth - Queenstown 340km East London - Mthatha 232.6km Port Elizabeth - Bloemfontein 677km
Port Elizabeth - Mthatha 483.6km East London - Port Edward 513.5km East London - Johannesburg 982km
Port Elizabeth - Port Edward 764.5km East London - Port St Johns 327km East London - Cape Town 1099km
Port Elizabeth - Port St Johns 578km East London - Aliwal North 357.8km East London - Durban 674km
Port Elizabeth - Aliwal North 501.3 km Mthatha - Queenstown 222km East London - Bloemfontein 584km
< BACK TO EC INFOKARIEGA RIVER
THE ADVENTURE PROVINCE BRAND DOWNLOAD THE FULL BRANDING GUIDE
The Adventure Province has worked hard to establish a strong
brand. This guideline will explain the importance of maintaining
MESSAGE TO ALL USERS
the brand as well as how to use the various logos. It is important
To market the Adventure Province
to follow all the brand guidelines and we have made the branding
effectively, it is essential that our
guide as well as the various logos available via download links.
brand is communicated cohesively
and persuasively. The unique brand
values of the Adventure Province
differentiates us well from the other
provinces and enables consistent ,
visually striking communication.
Visitors to the Eastern Cape know
that they’re up for adventure when
they visit this province as expressed
by our descriptor:HOLE IN THE WALL • WILD COAST
What is a brand? Colour forms a vital part of the
ECPTA corporate identity and
The brand is the most vital asset of any organisation. The building of should be adhered to at all times.
a brand starts from the inside out and is made up of a combination of
visual elements, services, benefits, values and personality traits which The colours can be used in any
represent an organisation. The brand is the heart, the soul and the essence variation required. The colours are:
of an organisation. Bringing a brand to life is an exciting and rewarding
experience.
CINNABAR RED
C7 M84 Y79 K40
Brand Positioning OLIVE GREEN
C51 M20 Y98 K2
Brand positioning relates to the associations customers have with a brand.
These associations “position” the brand in the customer’s mind, creating MARINE BLUE
C61 M24 Y23 K0
a mental picture of the company, its products, services, attributes, and
personality.
CHROME YELLOW
C8 M27 Y100 K0
To market a product or service effectively, it is essential to communicate
a clear and compelling positioning. The brand positioning describes the
unique value the brand embodies, differentiates the brand from competition,
and enables consistent and clear communication. The brand positioning
described on this page are the intentional values that Eastern Cape Parks
& Tourism Agency aims to communicate and deliver.
The brand positioning defines the ECPTA brand in five values, namely four
brand drivers and a central “brand essence” which is the summary of the
brand. These values are further defined in the brand world, which is the
visual representation of these values. Strong brands are built on consistent
communication and delivery of the brand positioning.
< BACK TO THE BRANDMARINA • PORT ALFRED
BRAND PILLARS
Four brand pillars support the Adventure Province:
BIG 7
World’s most unique game experience
Daring, Spirited Rejuvenated Raw
Natural game country
REAL PEOPLE, REAL VALUE
Unpretentious Value for money
Ubuntu
Caring and wholesome
EXPLORE. DISCOVER ENERGY
Discovery Wonder
Unexplored, ‘secret’ places
The challenge and joy of discovery
ECO-EXTRAORDINARY
Largest variety of landscapes on view Spectacular places,
Abundant natural attractions People having fun in nature.
< BACK TO THE BRANDKARIEGA RIVER
ADVENTURE PROVINCE LOGO DOWNLOADS
The following logo downloads are to assist tourism products, municipalities and associations to use the
correct ECPTA branding on marketing material. The ECPTA encourages tourism products, municipalities
and associations to utilise the ECPTA branding in order to grow the tourism market in the Eastern Cape.
PLEASE NOTE:
There are strict rules and regulations that must be
adhered to when using the ECPTA logo’s. Click on
the link below to download the ECPTA Branding
Guide. This will illustrate how the logo must be used.
DOWNLOAD THE FULL BRANDING GUIDE
< BACK TO THE BRANDNELSON MANDELA BAY STADIUM REGIONS There are NINE REGIONS within the Eastern Cape. Click on the links below for more on each region.
TSITSIKAMMA FOREST
tsitsikamma
Tsitsikamma Adventure Route stretches from the Bloukrans River in the west
to the Tsitsikamma River in the east, is bordered on the north by the imposing
Tsitsikamma Mountains and in the south by the Indian Ocean.
Tsitsikamma is a khoi word meaning “place of abundant or sparkling water”. The
area is covered in large tracts of indigenous forest, commercial plantation and
Fynbos. Deep river gorges cleft the plateau as they make their way down to the sea,
creating spectacular waterfalls and deep kloofs (ravines). The water in the rivers is a
characteristic dark brown (Coca Cola Water) due to its high tannin content leached from
the surrounding vegetation. Adrenaline addicts may demonstrate their courage by doing
some black-water tubing down the Storms River or bungee-jumping from the Bloukranz
Bridge (the world’s highest commercial bungee jump). Other interesting activities include
a trailer ride through the indigenous forest or, for something completely different: being
suspended 25m above the forest floor in a full body harness on a steel-pulley system.
Three of the country’s most popular hiking trails, the Otter, Tsitsikamma and Dolphin,
are located on this route. Segway Tours are also a great way to explore the magic of
the forest and the gems found in and around the Stormsriver Village. The Tsitikamma
section of the Garden Route National Parks is also fantastic to explore and a number
of activities are on offer such is a snorkelling trail, kayak and lilo tours and a walk to the
suspension bridge spanning the Stormsriver mouth.
Visit www.tsitsikamma.info for more information
< BACK TO REGIONSSURFING IN JEFFREY’S BAY
KOUGA
The Kouga Route stretches from the Tsitsikamma River to the Van
Stadens River.
It incorporates the towns of Humansdorp, Patensie and Hankie in the Gamtoos
Valley, the Langkloof Valley, the Baviaanskloof Wilderness area and the coastal
towns of Oyster Bay, St Francis Bay and Jeffrey’s Bay. The Langkloof Valley offers
spectacular scenic drives, especially during spring (August/October) when the
apple, apricot, plum and peach orchards are in blossom. However, this route also
offers access to an exceptional diversity of natural features, mountain-wilderness
areas, clean, bilharzia-free rivers and a strip of coastline world-renowned for its
excellent surfing. Human occupation in this area dates back to more than a million
years ago and the world’s oldest cultural groups, the San and Khoi-Khoi (Khoisan),
were responsible for the rock art that abounds.
Enjoy activities from beach horse rides and hiking to calamari tasting and golf, the
St Francis Links course designed by Jack Nicklaus is a course set to challenge golf
enthusiasts.
Visit the following websites for more information:
www.jeffreysbaytourism.org • www.stfrancistourism.co.za • www.baviaans.net
< BACK TO REGIONSSHARK ROCK PIER • PORT ELIZABETH
SUNSHINE COAST
This route explores the spectacular strip of coastline between Port
Elizabeth and East London where you travel via coastal towns and hamlets
like Colchester, Alexandria, Kenton on Sea, Port Alfred and Kids Beach.
The route’s major attraction is its magnificent sandy coastline with many rivers,
resorts and activities along the way. This area is well positioned to deliver on a
fantastic Beach and Bush experience with a number of game reserves in close
proximity to the coast.
There are also opportunities for dolphin and whale-viewing from the shore and from
licensed ocean going tour operators. This supports the world’s first “Big Seven”
reserve: the Greater Addo Elephant National Park which has extended from the
Sundays River Valley to the coastline. Adventurers and historians alike will never
want for something new to capture their interest. Hiking, biking and 4x4 trails and
many other adventure sport options abound along this route, and there are many
monuments and places of historical interest, especially in the cities of Port Elizabeth
and East London.
Visit www.sunshinecoasttourism.co.za for more information
< BACK TO REGIONSHITGEHEIM • SUNDAY’S RIVER VALLEY
SUNDAY’S RIVER VALLEY
The Addo Elephant National Park, with its core situated in the Sundays
River Valley and stretching from the Karoo region north of the Zuurberg
Mountain Range to the coast and islands of Algoa Bay of South Africa’s
Eastern Cape Province, is the heartbeat of the Greater Addo area.
This is one of the most biologically diverse areas in the world, lying across five of
the country’s seven biomes. It has one of most densely populated elephant herds in
the world and is home to the locally endemic flightless dung beetle.
The famous Alexandria dune fields in the South, are the longest and widest coastal
dunes in the southern hemisphere, and it is here where the park inherits the whale
and shark, making the park one of the rare Big 7 destinations internationally.
The Greater Addo Route circles this unique South African Destination and includes
the villages of Addo, Colchester, Canonville, Kirkwood and Paterson. Quality graded
accommodation in the form of luxury lodges, guesthouses, B&B’s, self catering and
camping facilities are available throughout the route. Visitors can opt for relaxed
home stays, luxury spas, comfortable colonial country houses or basic backpacker
accommodation complimented by guided tours and safaris, ferry rides, horse trails,
hiking trails, 4x4 adventure facilities with visits to conservation and community
projects also offered. The Greater Addo Route is 100% malaria free.
Visit www.sundaysrivervalley.com for more information
< BACK TO REGIONSNIEU BETHESDA VALLEY
KAROO HEARTLAND
The Karoo Heartland’s rugged and intense beauty is dominated by vast,
flat plains, rocky mountains, and the biggest assortment of succulents in
the world.
This beautiful area, subject to red dust, thorny acacias, stunted vegetation, aloes,
windmills, sheep and the odd Angora goat, boasts some of the quaintest towns
in the country, authentic farm stays, the dramatic Valley of Desolation, the Owl
House, Olive Schreiner Museum, Mountain Zebra National Park and the Camdeboo
National Park. Today the Karoo Heartland has been repackaged as an enviro-
region that charms with its unusual and unpretentious characters, eccentricities and
diversity of activities. Some of the best star-gazing and sunsets in the country are
available in this incredible vastness as there is little light pollution.
The Karoo Heartland has been sequestered by a group of artists, hoteliers,
restaurateurs and other creative souls seeking a lifestyle other than that offered
by the country’s cities. The boom of consequent galleries, guesthouses, game
reserves and restaurants have turned the Karoo into a place well worth visiting.
This is definitely where the land meets the sky.
.
Visit www.karoospace.co.za for more information
< BACK TO REGIONSAMATHOLE MOUNTAINS
THE FRIENDLY N6
The N6 motorway links Bloemfontein, capital of the Free State, with East
London. It passes through open, rural countryside where sheep, cattle
and goats graze, as well as past Anglo-Boer War battlefields and many
small villages and towns.
This motorway has been dubbed “The Friendly Way” because of the hospitality of
the local people. If you want an outdoor adventure package that involves natural
history, trout fishing, 4x4 trails, a taste of farm life, meetings with living legends,
and the pure bliss of driving around the mountain heights, then book a week off
and explore the Eastern Cape Highlands which includes towns such as Lady Grey,
Rhodes, Barkley East and Elliot. The Eastern Cape Midlands is also part of the this
vast region and perhaps the most underestimated attraction is the abundance of
cultural and heritage sites that exist in the area. This area played a significant role in
the liberation of South Africa and provides valuable insight into the struggle heroes
and people who fought tirelessly to free themselves from an unjust government. It
is here where the great struggle icons Chris Hani, after whom the municipal district
in named, Walter Sisulu, Dr AB Xuma and James Calata were born and in almost
every town and remote rural area you can find traces of the local heroes and
heroines.
Visit www.easterncapemidlands.co.za for more information
< BACK TO REGIONSGRAHAMSTOWN
FRONTIER COUNTRY
This route traverses the area that was the scene of nine Frontier Wars
between the British and the Xhosa and the meeting place of five great
cultures, San, Khoi-Khoi, Dutch, Xhosa and British.
Frontier Country, in its natural state is one of the most diverse regions on earth.
Much of the pristine indigenous flora and fauna is still very accessible, making for
breath-taking views, experiences and memories.
Here, one can experience untamed Africa at is best and view the Big 5 in malaria-
and bilharzia-free reserves rich in bio-diversity. Thousands of hectares in the region
are devoted to nature and game conservation, bringing with them the return of great
herds of wildlife to the places where they once roamed free. Offerings are from self-
drive to fully catered all inclusive game viewing and outdoor adventure packages.
Visitors can explore and visit the beautiful towns and villages the British Settlers
established years ago. Quaint historical rambles trace the colourful early decades
of the European colonisation of the Eastern Cape. Grahamstown, Africa’s Art
Festival Capital, anchors the hinterland attractions and provides a fascinating
opportunity to explore on foot. Other towns en route include Alicedale, Salem, Fort
Brown, Bedford, Adelaide and Fort Beaufort.
Visit www.grahamstown.co.za for more information
< BACK TO REGIONSHOGSBACK
AMATHOLE MOUNTAIN ESCAPE
This route stretches from Adelaide in the west to Stutterheim in the
east, with the majestic Amatola Mountains standing as a clear beacon
on the horizon.
Visit an area steeped in Xhosa culture and Settler history. From East London
drive to King William’s Town where Black Consciousness leader, Steve Biko, is
buried and on to Alice and the picturesque little town of Hogsback, inspiration for
Tolkien’s book, “The Hobbit”. Other interesting places that warrant a stop-over are
the towns of Fort Beaufort with its excellent museum, Keiskammahoek, where a
great battle was waged between the Xhosa chief Ngqika and his uncle Ndlambe,
and Seymour in the Kat River Valley, where one of the earliest published works
in Afrikaans, the language that evolved with the Cape Dutch frontiersmen and
-women, was written.
The Escape Route is also wonderful to explore as it includes the areas of
Stutterheim, Thomas River, Cata and Keiskammahoek. Stutterheim boasts
the second largest indigenous forest in South Africa, the Kologha Forest. The
Kologha Forest offers visitors picturesque picnic spots and scenic walks of
varying lengths and difficulty. There is an assortment of accommodation on
offer ranging from rustic camping to the comfort of hotel rooms. Activities in
Stutterheim and the areas surrounding include trout fishing, canoeing, bass
fishing, mountain biking, archery and abseiling. For something a little different
perhaps include visiting the Stationary Engine Museum, the Old Thomas River
museum or rock art museum.
Visit www.stutterheimtourism.co.za for more information
< BACK TO REGIONSMORGAN BAY
THE WILD COAST
The Wild Coast is one of South Africa’s most remote stretches of shoreline.
Stretching from East London all the way north to Port Edward, the region is home to
some of the most beautiful coastal scenery in the world. It is a place of steep green hills
atop which sit clusters of traditional Xhosa mud huts; a land of windswept cliffs, deserted
white-beaches, forests, untamable waves and numerous shipwrecks.
It is also the birthplace of two former South African presidents, Nelson Mandela and
Thabo Mbeki and the historical home to the Xhosa nation.
The area also boasts nature reserves, with affordable accommodation, game viewing,
bird watching, whale viewing and fishing activities.
Linking the Wild Coast and the Sunshine Coast is the Jikeleza Route, often labelled the
tame area of the Wild Coast. Made up of a cluster of more than 50 tourism attractions,
this fast growing popular scenic coastal tourism route offers unique accommodation
establishments ranging from five star luxury boutique hotels to South Africa’s best rated
backpackers. Only 30km away from East London’s airport, this mild-to-wild bush-to-beach
route is perfect for the adrenaline junkie or for those wanting to escape.
Visit www.wildcoast.co.za for more information
< BACK TO REGIONSBLOUKRANS EXPERIENCES WHERE ELSE CAN YOU Whether you’re in the mood for an informal seaside escape, an encounter with the “Big Seven” on safari, or an adrenaline rush, you’re sure to find what you’re looking for in the Eastern Cape. Scenic diversity is one of the most striking characteristics of the region, ranging from the lush, evergreen Tsitsikamma Forest to the rugged Baviaanskloof Wilderness Area, the southern slopes of the Drakensberg and the arid Great Karoo. Alternating between sweeping sand, river mouths and rocks, the 800 kilometer coastline is a paradise for water sports enthusiasts. Among them, surfers ride the perfect waves, anglers reel in king-size catches, and board sailors revel in the challenge of the wind. Sunshine all year round, fine leisure resorts and splendid facilities ensure that the great outdoors is always in style. When pleasures of a more sophisticated kind appeal, you’ll find plenty to entertain you in Port Elizabeth and East London. Both are ideal for family holidays, large enough to offer all the amenities of a city, yet small enough to be genuinely welcoming and friendly. They also provide convenient access to unspoiled areas of exceptional natural beauty. There are a number of experiences on offer within the nine tourism regions of the Eastern Cape. Click on the following links to find out more:
MKAMBATHI RESERVE • WILD COAST
WILDLIFE
There is nothing quite like the African bush, and no better place to view
wildlife than in the Eastern Cape.
Besides being home to four national parks the Eastern Cape boasts a range of
private and provincial reserves, all offering excellent wildlife and bird watching.
The province is fast becoming a favorite safari destination with its malaria-free
status being ideal for family holidays.
Another plus is the Addo Elephant National Park which is constantly being enlarged
and extends over a huge range of biomes, from marine to mountain thus offering a
Big 7 experience and unsurpassed elephant viewing.
< BACK TO EXPERIENCESFISH RIVER
ADVENTURE
The Eastern Cape offers visitors unique adventure experiences.
The Eastern Cape is The Adventure Province and whilst the word may conjure up
images of daring and dangerous pursuits there are a number of tame experiences
on offer whilst also catering for the Adrenaline Junkies.
Activities range from wildlife safaris to zipline excursions, from hiking incredible
country side to beach horse rides or gentle nature walks.
< BACK TO EXPERIENCESNIEU BETHESDA
CULTURE
As the birthplace of Xhosa traditions, the Eastern Cape is rich in vibrant
cultural history, offering visitors a friendly look into the heart of the local
community.
Township tours and village experiences offer visitors an experience unlike any
other, exploring traditional restaurants and shebeens in village life.
With its diverse demographics, the area offers visitors a range of activities in the
cultural arena including visits to art museums, theatres and craft programmes.
Local artists exhibit their wares at a number of festivals and shows held annually
within the area. The Grahamstown National Arts Festival is the biggest arts festival
in Africa and is held during July each year.
Mutually beneficial partnerships between public, corporate and cultural sectors
focus on the sustainable growth and development of the culture, arts and heritage
in South Africa.
< BACK TO EXPERIENCESTSITSIKAMMA DOLPHIN TRAIL
COASTAL
The Eastern Cape coastline offers 800 kilometers of terrain to explore
taking in the rugged and adventurous region of the Tsitsikamma, the surf
loving Kouga region, the gentle sandy Sunshine Coast and the no need to
explain Wild Coast.
Activities and events range from slack packing trails, deep sea fishing, beach horse
rides, quad biking, wildlife safaris, sardine run and iron man events to lazing in
the sun and enjoying sundowners at amazing view points. The warm waters of
the Indian Ocean wash against the shore line providing visitors with all year round
experiences.
< BACK TO EXPERIENCESGANORA GUEST FARM • KAROO
YOUTH AND FAMILY
If you are looking for a family getaway or are taking time out from your
studies then the Eastern Cape should be your destination of choice.
With Sports Tours, Volunteering, Gap Year Programs, Beach and Bush destinations,
City Breaks, Culture, History, Adventure, Family Safaris and Nature based activities the
Eastern Cape has something to suit all age groups.
< BACK TO EXPERIENCESSUGGESTED PACKAGES There’s no doubt about it, the Eastern Cape’s adventure opportunities sets the province apart from all other destinations. From extreme adventure and sporting opportunities to unique heritage and family travel, the Eastern Cape offers a range of adventures to suit every tourists travel requirement and budget. We have taken into account statistics, general discussions with the trade, product owners and first hand experiences of travelling the Eastern Cape and have come up with some ideas to match supply with demand. The following experiences can be effectively packaged to deliver on an Adventure to match tourists interests. Niche Interest Packages can also be developed but for presentation purposes we have chosen a few generic options. Click on one of the options below for more information:
SHAMWARI GAME RESERVE
WILDLIFE
No Safari Fatigue here! Interesting combinations make the Eastern Cape Safari
Experience enjoyable. Add on to a Western Cape, Free State or Kwa Zulu Natal
itinerary to include Eastern Cape’s great variety of wildlife and range of reserves
(national, provincial and private).
The Eastern Cape is a malaria free area making it ideal for family safaris - also
save time and money in terms of the distances, flights and the cost of packages.
DAY 1: Arrive in Port Elizabeth. Visit the Addo Elephant National Park - view
the Big 5 and sizeable herds of elephant. Stay within the National Park -
accommodation ranges from basic camping to 5 star luxury in the private
concession lodges. Superb variety of guest lodges within the Sundays River Valley
region that cater to all tastes and budgets.
DAY 2 & 3: Transfer to Karoo Heartland Region - either the Mountain Zebra
National Park or the Camdeboo National Park, alternatively a luxurious stay
at one of the Private Game Reserves. Eastern Cape hospitality is hard to beat
in this region and the vistas and mountains are breathtaking. This is real soul
country and provides a great space for family holidays.
DAY 4 & 5: Transfer to one of the many private game reserves in the Frontier
Country region. Activities include river cruises, guided game walks, bird
watching, spa treatments, golf, cheetah tracking, family film making,
volunteering or just enjoying quiet time on a spacious veranda.
DAY 6: Enjoy your final day and night in the City of Port Elizabeth. Visit museums,
monuments, take in a boat based whale watching trip, enjoy some retail therapy, a
township tour or spend some time on the beach.
DAY 7: Depart.
< BACK TO PACKAGESBAVIAANSKLOOF
ADVENTURE
DAY 1: Arrive Johannesburg, Cape Town or Durban. Catch connecting flight
to Port Elizabeth. Check into accommodation - beachfront or leafy suburb. Guided
city tour and dinner at a local restaurant.
DAY 2: Set off by road to Tsitsikamma. Check into accommodation, there is a
range of accommodation to choose from.
Bungi jump - for the daring. Treetop canopy tour for the not so daring
alternately there are many other adventure activities providing variety of choice.
Lunch in Tsitsikamma National Park. Walk to suspension bridge over the
Stormsriver Mouth.
DAY 3: Breakfast and gentle tour through the forest (Segway). Travel to Oyster
Bay - dune buggy rides, hiking trails, horse rides or champagne picnics.
DAY 4: Visit St Francis. Round of golf at The Links, visit to the light house, half-
day hike (Chokka Trail), surfing, kite surfing, clay pigeon shooting at sea,
deep sea fishing, canal cruise, calamari tasting.
Overnight Oyster Bay (or at one of the magnificent guest houses/resorts in St
Francis).
DAY 5: To Sundays River Valley for elephant encounter - Addo Elephant National
Park - home to over 400 elephant and the Big 5. Enjoy a day of game drives.
Overnight in the park or at one of the many private lodges. Try out the longest
double zipline or enjoy a sandboarding experience.
DAY 6: A day of luxury at one of the many Big 5 privately owned reserves within
the Frontier Country Region.
DAY 7: A morning walking safari and brunch. Head back to Port Elizabeth.
< BACK TO PACKAGESWILD COAST
CULTURE
The Eastern Cape is proudly Home of the Legends. Tailor packages to take in
fantastic experiences following in the Footsteps of Eastern Cape Legends
- Nelson Mandela, Steve Biko, Chris Hani, Oliver Tambo and many other
legends. Museums and monuments have been established to showcase the
stories of these heroes who fought in the struggle for freedom. The Steve Biko
Centre in King William’s Town (Ginsberg) is a must visit, as is the Nelson Mandela
Museum in Qunu and Mthatha.
DAY 1: Arrive in Johannesburg, Cape Town or Durban. Connecting flight to East
London. Check into your accommodation - guided city and township tour and
dinner at a local restaurant.
DAY 2: Head inland to Cata Village for an authentic cultural experience with
local Xhosa Families in a rural setting.
DAY 3: Back to the coast - enjoy some time with Mama Tofu - insight into Xhosa
Traditions and Culture. Head to Morgan Bay - overnight at a Hotel or one of the
local guesthouses. Sundowners on The Cliffs overlooking the Indian Ocean.
DAY 4: Make your way to Qunu and Mthata - visit the various Nelson
Mandela museum sites. Overnight in Mthata at a hotel or guest house.
DAY 5 & 6: Visit Mbotyi for two days of true wild coast hospitality - Village Walk,
meeting the local Sangoma (medicine man), play football on the beach with the
locals, visit Magwa falls, Angel Falls and Waterfall Bluff.
DAY 7: Travel by road either to Durban or East London for your flight home. OR
spoil yourself with a night at a five star establishment equipped with award winning
spa or unwind at a seaside resort in Chintsa East. Catch a morning flight on day 8
out of East London.
< BACK TO PACKAGESWILD COAST
Coastal
800 km of pristine coastline The Eastern Cape is the ideal playground for nature and
water lovers - from rocky shores to stretches of sandy beaches, fantastic dunes
and ecosystems. Warm waters of the Indian Ocean. Remember December and
January is school holiday time in South Africa and many inland citizens flock to the
coast for a holiday break so please make reservations well in advance.
Some people opt to spend 5 - 10 days if not longer at one resort to take advantage
of special deals and to really relax and enjoy a number of activities as opposed
to travelling continuously. Coastal holidays can be packaged to include multiple
experiences and the following combinations are possible:
DAY 1: Travel to the Tsitsikamma National Park - snorkelling and a walk to the
suspension bridge spanning the Storms River mouth. Try out a kayak and lilo
experience for something a little different. Stay in the Park or choose one of the hotels
or guest houses in the Stormsriver Village.
DAY 2: A horse riding or dune buggy excursion at Oyster Bay. Stay at a local Lodge (an
extra day or three there is recommended).
DAY 3: Deep sea or river fishing, canal cruises, pigeon clay shooting at sea or kite
surfing at St Francis Bay – Stay at one of many graded guest houses, lodges or resorts.
Enjoy calamari tastings and savor freshly caught seafood.
DAY 4: Wave surfing in Jeffreys Bay, renowned for the best super tubes in the world.
DAY 5: Trail the Dunefields from Colchester to Alexandria.
DAY 6: A round of Golf at the Fish River Sun and catch some rays on the sandy
beaches.
DAY 7: Port Elizabeth - South Africa’s water sport capital.
< BACK TO PACKAGESHOGSBACK
YOUTH AND FAMILY
Sports Tours, Volunteering, Fun in the Sun, Beach and Bush, City Life, Culture, History
and Adventure can be packaged affordably for the Youth sector to explore the Eastern
Cape on a self drive, baz bus (backpacker transport) or escorted basis.
DAY 1: Arrive East London. Head out on the Wild Coast Jikeleza Route. Crawfords Cabins
and Areena Riverside Resort are great options where activities abound. Choose from
elephant walks, quad bike game drives, surf lessons, beach horse rides, canoeing,
fishing, ziplines, tea in the trees, a visit to Murambi Roses and much more.
DAY 2: A day on the Jikeleza Route or a day trip to Mama Tofu to experience Xhosa culture.
DAY 3: Head to Stutterheim - visit the Engine Museum. Lunch at the Manderson Hotel,
Eagles Ridge or the Shire Guest House. Lovely forest walks and dam based activities
or head to Hogsback and enjoy a mountain biking or hiking experience in the Amatola
Mountains.
DAY 4 & 5: Head inland to the Karoo and make Somerset East your first stop - Wild
Fly Fishing excursion for the trained and untrained. There are super options in this region
which might have you unpacked for a night or three.
DAY 6 & 7: Travel to Ganora (7km from Nieu Bethesda). Real Karoo farm hospitality
- visit the on-site fossil museum, rock art sites, experience bottle feeding little lambs, THE FOLLOWING LOCAL OPERATORS
meet the meerkats who are being re-introduced to the wild, learn to cook Karoo dishes and OFFER FANTASTIC PROGRAMS FOR
enjoy star gazing and so much more. (Spend at least two or three days at Ganora with day VOLUNTEERING AND FOR THE YOUTH:
excursions into Nieu Bethesda - a donkey cart ride, the Owl House.) AFRICAN HEARTLAND JOURNEYS
www.ahj.co.za
DAY 8 & 9: Transfer to Addo – Big 5 experience at the Addo Elephant National Park or two SMILEY FACE TOURS
www.smileyfacetours.com
night safari at a private game reserve in the Frontier Country Region.
FREEWALKER
www.freewalker.co.za
DAY 10: Depart OR travel via Jeffrey’s Bay, St Francis and Tsitsikamma - head to CALABASH TOURS
Cape Town for flight out. www.calabashtours.co.za
< BACK TO PACKAGESHLULEKA NATURE RESERVE • WILD COAST
Tourism Consumer Shows
South Africa
PLEASE NOTE: These shows are not organised by the ECPTA and the ECPTA cannot be held liable for date changes, price increases or venue changes advertised
and controlled by the show organisers. ECPTA is not a booking agent for these shows, bookings to be done directly with respective show organisers.
SHOW DATE & VENUE DESCRIPTION CONTACT INFO / WEB
Outdoor Expo May A three day Expo which brings a full range of experiences to the visitor – www.gauteng.outdoorexpo.co.za
Kyalami from Travel and Destinations to Outdoor Products and Accessories. The +27 (11) 803 9362
Gauteng focus of the Outdoor Adventure and Travel Expos has always been the
outdoors and outdoor accessories, adventure activities, travel destinations
and products.
Getaway Show - Gauteng August, Coca Cola Dome, The Getaway Shows are Africa’s leading travel, outdoor and adventure www.getaway.co.za
Johannesburg exhibitions. The show attracts over 17000 travel and outdoor enthusiasts +27 (0)21 530 3192
who come in seek of inspiration for their next holiday, to take advantage of hanneke.vniekerk@getaway.co.za
Cape Town the great show specials on offer and make purchases from the over 200
dates to be advised. premium travel, outdoor and adventure brands the show has to offer.
Beeld Holiday Show February The Beeld Holiday Show is open to an array of products and services that www.beeldshow.co.za
Gallagher Convention Center includes holiday caravans, holiday caravan services, holiday camping +27 83 4 888 986
Johannesburg planning services, holiday camping accessories and kits, motor homes,
holiday camping solutions and other related products and services.
Your Home Expo ELICC Your Home Expo is the largest annual expo in the Eastern Cape boasting www.yourhomemag.co.za
June over 350 stands representing more than 200 companies and an excess +27 (0)827703082 or
East London of 18 000 visitors attending the expo.. The Your Home Expo is of a very +27 (0)43 7271492
high standard offering the Shell System from Cape Town with the same
contractor carpeting the aisles and supplying electricity to all the stands.
In 2011 the Travel & Leisure Expo was incorporated into the expo and has
been well supported by exhibitors and visitors alike.
CLICK HERE FOR EVENTS
WITHIN THE EASTERN CAPE
INTERNATIONAL SHOWSN6 ROUTE TO THE HIGHLANDS AND MIDLANDS
CONSumer Shows
INTERNATIONAL
PLEASE NOTE: These shows are not organised by the ECPTA and the ECPTA cannot be held liable for date changes, price increases or venue changes advertised
and controlled by the show organisers. ECPTA is not a booking agent for these shows, bookings to be done directly with respective show organisers.
SHOW DATE & VENUE DESCRIPTION CONTACT INFO / WEB
Indaba May INDABA is one of the largest tourism marketing events on the African www.indaba-southafrica.co.za/
ICC and DEC calendar and one of the top three ‘must visit’ events of its kind on the +27 (0)11 467 5011
Durban global calendar. It showcases the widest variety of Southern Africa’s indaba@indaba-southafrica.co.za
best tourism products, and attracts international buyers and media from
across the world. For two years in a row, INDABA has won the award for
Africa’s best travel and tourism show.
World Travel Market November World Travel Market is the leading global event for the travel industry www.wtmlondon.com
London London to meet industry professionals and conduct business deals. Through its +44 (0) 208 271 2171
industry networks, unrivalled global reach, WTM creates personal and
business opportunities, providing customers with quality contacts, content
and communities.
World Travel Market April, Cape Town, World Travel Market® Africa is the leading B2B exhibition for the inbound www.wtmafrica.com
Africa South Africa and outbound African travel & tourism markets. WTM® Africa creates wtmafrica.helpline@thebereed.co.za
personal and business opportunities providing our customers with quality +27 (0) 11 5498310
contacts, content and communities.
Arabian Travel Market May Arabian Travel Market promises to be bigger and better than ever before. www.arabiantravelmarket.com
Dubai International This year, our spotlight theme is Family Travel. There will also be a focus arabian.helpline@reedexpo.co.uk
Convention Centre on Travel Technology, Business Travel, Luxury and Wellness. +44 208 271 2158
WTM Latin America April WTM Latin America is the three day must-attend business-to-business www.wtmlatinamerica.com
São Paulo (B2B) event which brings the world to Latin America and promotes Latin customerservices@reedalcantara.com.br
America to the world by creating personal and business opportunities that +55 11 3060 4717
provide our customers with quality contacts, content and communities.
ITB March As the Leading Travel Trade Show, ITB Berlin is the foremost business www.itb-berlin.de
Berlin, Germany platform for global touristic offers. In addition to very high exhibitor itb@messe-berlin.de
satisfaction (over 90%). This is where supply meets demand. 6,7 Bn. +49 (0)30 30382119
Euro Turnover
CLICK HERE FOR EVENTS
WITHIN THE EASTERN CAPE
MORE INTERNATIONAL SHOWSMKAMBATHI RESERVE • WILD COAST
Ibtm (formerly known as April, ibtm world is the flagship event of the ibtm events portfolio with 8 events www.ibtmworld.com
EIBTM) Cape Town across the globe and owned by Reed Travel Exhibitions, part of the ibtmworld.sales@reedexpo.co.uk
Reed Elsevier Group. ibtm world is the leading global event for the
June, Chicago meetings and events industry, held in the vibrant business and tourism
destination of Barcelona. The three day event delivers a focused
August, Beijing business environment, thought provoking professional education and
networking for Exhibitors, Hosted Buyers and Trade Visitors. The unique
November, Hosted Buyer Programme sets ibtm world apart feom other exhibitions,
Barcelona hosting over 4,000 top level decision makers who place international
business, and facilitating over 78,000 one to one appointments btw
Feb, Abu Dhabi exhibitors and buyers.
Vakantiebeurs January, Utrecht, This major tourism and leisure fair held in Utrecht attracts over 117,000 www.vakantiebeurs.nl
Netherlands Dutch, Belgian and French consumers over 6 days looking for ideas for joris.kolk@jaarbeurs.nl
their next holiday. +31(0)30 295 27 05
Vakantiesalon January, Antwerp, Belgium Vakantiesalon Vlaanderen offers you a unique opportunity to get in touch www.vakantiesalon-vlaanderen.com/
with almost 80.000 potential customers during 5 days! We are also + 32 (0)2 808 41 72
pleased to announce the integration of B&B Expo in the international cfiore@conceptum.eu
holiday fair of Flanders.
FITUR January, Madrid, Spain FITUR is a global meeting point for tourism professionals and the leading www.ifema.es
trade fair for inbound and outbound Ibero American markets.. servifema@ifema.es
+34 91 7223000
BIT February, Milan, Italy The International Travel Fair, known as Bit (Borsa Internazionale del http://bit.fieramilano.it/
Turismo) is an event that brings together tour operators from all over the
March, Guangzhou, China world, a large audience of visitors, travel lovers, television and press. FOREIGN COUNTRIES
Sponsored by Fiera Milano, the most important player in the Exhibition Emanuela Goggia:
Industry in Italy and one of the biggest in the world, Bit takes place every emanuela.goggia@fieramilano.it
year, since 1980. Over the years Bit has been an international meeting
point for decision makers, professionals, buyers, sharply outlined and Roberta Bartoli
selected, coming from different areas and industry fields. roberta.bartoli@fieramilano.it
Adventure Travel Show January, Olympia, London This is the UK’s only event dedicated to discovering the world off www.adventureshow.com
the beaten track. Get face-to-face with the biggest collection of adventure@escapeevents.co.uk.
specialist adventure travel companies in the business, all under one roof.
Enjoy An Evening with: The Adventure Travel Film Festival.
Meetings Africa Feb, Johannesburg Meetings Africa provides the perfect business platform to present your www.meetingsafrica.co.za
products, services and brands to senior decision-makers, buyers and +27 11 895 3000
influencers. Meet local and international professionals from the meetings,
events and business travel industry. Targeted business matchmaking
(online diary system). Network with industry colleagues across multiple
sectors. Launch new product and service offerings. Update the industry on
your existing products. Participate in networking events and educationals.ROOIHOEK • BAVIAANSKLOOF important CONTACTS
FISH RIVER NATURE RESERVE
ECPTA CONTACTs on the web
6 St Marks Road, Southernwood, East London
Tel: +27 (0) 43 705 4400 www.visiteasterncape.co.za
NOPASIKA MXUNYELWA
adventureprovinceeasterncape
Chief Marketing Officer
nopasika.mxunyelwa@ecpta.co.za • Mobile: +27 (0) 71 354 3273
visit_EC
LAVINIA SHAW
Destination Marketing Manager
lavinia.shaw@ecpta.co.za • Mobile: +27 (0) 82 331 8365
SOUTH AFRICAN TOURISM
BONGANI MATSHISI
Manager: Branding and Promotions www.southafrica.net
bongani.matshisi@ecpta.co.za • Mobile: +27 (0) 82 566 9596
SUSAN WILSON
Manager: Trade and Exhibitions
susan.wilson@ecpta.co.za • Mobile: +27 (0) 79 696 1369
ZUKISWA NTWASA
Manager: Events and Partnerships
zukiswa.ntwasa@ecpta.co.za • Mobile: +27 (0) 71 605 5574
OYANGA NGALIKA
Corporate Communication and Media Officer
oyanga.ngalika@ecpta.co.za • Mobile: +27 (0) 79 891 8624
JEAN-PIERRE THERON
Specialist: E-Marketing
jean.theron@ecpta.co.za • Mobile: +27 (0) 71 675 1623
< BACK TO CONTACTSTSITSI FALLS
TOUR OPERATOR LISTING
TYPE OF OPERATOR
COMPANY NAME REPRESENTATIVE (i.e. Regional Tours, Special Interest Tours, Email Contact number
Provincial Tours etc)
Imonti Tours Velile Ndlumbini Provincial Tours velile@imontitours.co.za 083 487 8975
Lyon Tours Neil Lyon Provincial Tours and other info@lyontours.co.za 083 383 2970
Edgeworld Tours Rob Prentis Provincial Tours and other rob@edgeworld.co.za 073 346 3289
Ezethu Tours Sithembiso Foster Provincial Tours info@ezethutours.co.za 086 182 2328
Calabash Tours Paul Miedema Provincial Tours paul@calabashtours.co.za 041 585 6162
Imbizo Safaris Hennie Pieterse Provincial and other hpieterse@imbizosafaris.co.za 083 637 0425
Pembury Tours Vernon Wait Provincial and other safari@lalibela.co.za 041 581 8170
Jama Tours Luvo Ndima Provincial Tours luvo@jamatours.co.za 073 140 0603
Jimmy’s Tours Jimmy Selani Port St Johns and Wild Coast Hiking tours Jimmy.mbuyie@webmail.co.za 082 507 2256
Tshaka Rock Art Tours and other
Thabathani Tshaka Rock Art Tours – North Eastern Cape tshakatours@webmail.co.za 073 242 6952
adventures
Alan Tours Alan Fogarty Provincial Tours info@alantours.co.za 041 378 1486
Karoo Connections David McNaughton Karoo Tours karooconnections@intekom.co.za 049 892 3978
Raggy Charters Lloyd Edwards Boat based tours - NMBT info@raggycharters.co.za 041 582 2575
Isiko Tours Jo Rice Provincial Tours jo@isikotours.co.za 046 624 2757
African Heartland Journey Sean Price Provincial Tours sean@ahj.co.za 043 734 3012
Stormsriver Adventures Ashley Wentworth Stormsriver Adventure operator adventure@gardenroute.co.za 042 281 1836
SA Guided Tours Peter Joseph Provincial and other peter@saguidedtours.com 041 373 3092
Smiley Face Tours Brian Peltason Provincial and other brian@smileyfacetours.com 073 521 8488
Umzantsi Afrika Tours and Safaris Lyn Haller Provincial and other tours@umzantsi.co.za 041 379 1629
Mosaic Tourism Craig Duffield Provincial info@mosaictourism.co.za 083 656 8329
Ikhayalam Tours Lester Barendse Provincial Lester.barendse@gmail.com 041 582 5098
Wild Coast Hiking Trails William Ross Wild Coast meanderinn@telkomsa.net 083 299 5300
Wild Mountain Adventures Kate Nelson North Eastern Cape wildmountain@polka.co.za 087 943 5428
Red Cherry Adventures Provincial and other team@redcherry.co.za 041 581 5335
Tanaqua Lodge and Tours Provincial mail@tamapalodge.co.za 041 582 4304
Ubuntu Bethu Tours Sikhulule Dayile Provincial and other info@buntubethutours.co.za 078 557 8469
< BACK TO CONTACTSALEXANDRIA HIKING TRAIL
TYPE OF OPERATOR
COMPANY NAME REPRESENTATIVE (i.e. Regional Tours, Special Interest Tours, Email Contact number
Provincial Tours etc)
Bay Tourism and Tours Provincial and other Vernon@baytours.co.za 082 660 1424
Kwena Air Tina Hon Prvincial and other tina@kwenaair.com 046 624 4102
Indwe Tours Zuks Khambi Provincial/Special Interest Zukile4t@yahoo.com 083 342 8301
073 252 4111
Bird & Eco – Tours Dr Paul Martin Provincial info@birdtours.co.za
041 466 5698
Biza Tours Michael Makeleni Provincial mbmakeleni@gmail.com 082 759 0008
Chaperone Tour Agency Eddi Gordon Provincial/Garden Route Eddi.g@vodamail.co.za 041 363 5706
Constant Tours Constantino Fotakis Provincial and Western Cape constantours@vodamail.co.za 082 704 0117
Expert Tours Rainer Schimpf Provincial Ssidive100@gmail.com 072 142 0420
Ikhayalam Tours Lester Barendse Provincial lesterbarendse@telkomsa.net 083 270 4968
Turaco Tours Cliff Hopkins Provincial turacotours@isat.co.za 082 784 3242
safarisa@lantic.co.za 042 294 0634
St Francis Safaris Tim Christy Provincial
stfranciswhalewatching@lantic.co.za 082 569 3750
< BACK TO CONTACTSSILAKA NATURE RESERVE • WILD COAST
TOURISM MARKETING
ASSOCIATIONS
Wild Coast Holiday Association www.wcha.co.za
Karoo Heartland Marketing Association www.karooheartland.com
Tsitsikamma Tourism Association www.tsitsikamma.info
Wild Coast Jikeleza Route www.wildcoastjikeleza.co.za
Amathole Region www.escaperoute.co.za • www.amathole.gov.za
Sunshine Coast Tourism www.sunshinecoasttourism.co.za
Sundays River Valley Tourism www.addotourism.co.za
Kouga Baviaans Tourism www.baviaans.co.za • www.kougatourism.com
Eastern Cape Highlands www.highlandsinfo.co.za
Eastern Cape Midlands www.easterncapemidlands.co.za
ECTOUR www.ectour.org.za
Makana Tourism www.grahamstown.co.za
< BACK TO CONTACTSNAHOON POINT • BUFFALO CITY
Visit the beautiful Buffalo City and experience a warm and friendly
welcome from its diverse and unique people. Be amazed by
spectacular natural landscapes and take advantage of the splendid
adventure activities.
www.buffalocity.gov.za
< BACK TO CONTACTSCAPE RECIFE • NELSON MANDELA BAY
Nelson Mandela Bay boasts magnificent golden beaches washed by
the warm water of the Indian Ocean. The city offers a braod range of
attractions, including, history, eco tourism, beaches, entertainment,
shopping, business, wildlife and more. If you want to experience the
splendour, beauty, spirit, freedom, wildlife, culture and friendliness,
then Nelson Mandela Bay is for you.
www.nmbt.co.za
< BACK TO CONTACTSSIBUYA GAME RESERVE
POLICE STATIONS
Port Elizabeth 041 394 6000
East London 043 707 0687/2
Port Alfred 046 624 1583
Queenstown 045 808 6030
Mthatha 047 501 1010/1000
Stutterheim 043 683 1996/2828
Grahamstown 046 603 9152/9111
HOSPITALS
Port Elizabeth Provincial Hospital 041 392 3911
Netcare Greenacres Hospital Port Elizabeth 041 390 7000
Life St Georges Hospital Port Elizabeth 041 392 6111 sea rescue
Frere Hospital East London 043 709 1111 PORT ELIZABETH 082 990 0828
Life St Dominics Hospital East London 043 707 9000 EAST LONDON 082 990 5972
Life Beacon Bay East London 03 711 5100 PORT ALFRED 082 990 5971
Port Alfred Hospital 046 604 4000
JEFFREY’S BAY 079 916 0390
Life Queenstown Private Hospital 045 838 4110
Mthatha General Hospital 047 502 4432 / 3 PORT ST JOHNS 082 550 5430
Stutterheim Provincial Hospital 043 683 1313
EMERGENCY CONTACTS
FIRE BRIGADE
ER24 EMS: 084 124
Port Elizabeth 041 585 1555
East London 043 705 9000 Netcare 911: 082 911
Mthatha 047 501 4182
Municipal Ambulance: 10177
Queenstown 045 839 2233
Port Alfred 046 624 1140
< BACK TO EC INFOHOGSBACK
SHOPPING MALLS
Moffett-on-Main Port Elizabeth 041 367 1308
Greenacres Shopping Centre Port Elizabeth 041 394 2800
Walmer Park Shopping Centre Port Elizabeth 041 368 2690
Baywest Mall Port Elizabeth 041 492 0331
Hemingways Mall East London 043 721 3180
Vincent Park Shopping Centre East London 043 783 6700
Beacon Bay Retail Park East London 043 748 4660
Metlife Mall King William’s Town 082 354 2690
Circus Triangle Shopping Mall Mthatha 047 315 1304
Rosehill Mall Port Alfred 046 624 1436
Hertage Mall Grahamstown 046 624 2182
< BACK TO EXPERIENCESTHE LINKS • ST FRANCIS BAY
TOURISM TERMINOLOGY
Attendance Building - Marketing and promotional Convention and Visitors Bureau - These Discounted Fare - Negotiated air fare for convention,
programs designed to increase attendance at organisations are local tourism marketing organisations trade show, meeting, group and corporate travel.
conventions, trade shows, meetings, and events. specializing in developing conventions, meetings,
conferences and visitations to a city, county or region. FTT – Fair Trade Tourism - is a non-profit organisation
Attractions - General all inclusive term travel industry that promotes responsible tourism in southern Africa
marketers use to refer to products that have visitor Conventions and Trade Shows - Major segment and beyond. The aim of FTT is to make tourism more
appeal, like museums, historic sites, performing of travel industry business. Trade shows differ from sustainable by ensuring that the people who contribute
arts institutions, preservation districts, theme parks, conventions in that they have exhibit space that their land, resources, labour and knowledge to tourism
entertainment and national sites. provides product exhibition and sales opportunities for are the ones who reap the benefits.
suppliers, as well as information gathering and buying
Blocked - Hotel rooms held without deposit Booked - opportunities for customers. FEDHASA - Federated Hospitality Association of South
Hotel rooms, airline tickets or other travel services held Africa is recognised by Government as the official
for a specific client. Conversion Study - Research study to analyze representative of the hospitality industry of South Africa.
whether advertising respondents actually were With industry support FEDHASA, remains the umbrella
Booking - Term used to refer to a completed sale by a converted to travelers as a result of advertising and association for hotels, restaurants, conference centres,
destination, convention center, facility, hotel or supplier follow-up material. caterers, self-catering accommodation, home hosting
(i.e. convention, meeting, trade show or group business establishments (B & Bs and guest houses), clubs,
booking). Co-op Advertising - Advertising funded by two or more taverns, shebeens, suppliers and trainers, consultants
destinations and /or suppliers. and service providers to the hospitality industry.
Business Travel - Travel for commercial, governmental
or educational purposes with leisure as a secondary Cooperative Marketing - Marketing programs involving Fam Tours - Organized trips for travel agents, tour
motivation. two or more participating companies, institutions or operators, tour wholesalers or other members of
organizations. the travel trade for the purpose of educating and
Buyer - A member of the travel trade who reserves “familiarizing” them with tourism destinations. By seeing
room blocks from accommodations or coordinates the Cooperative Partner - An independent firm or the destinations where they are sending travelers, the
development of a travel product. organization which works with a tourism office by travel trade is better prepared to answer customer
providing cash or in-kind contributions to expand the questions and promote travel to the location. Also called
Carrier - Any provider of mass transportation, usually marketing impact of the tourism offices program. “fams” or “familiarization tours.”
used in reference to an airline.
Cover - Each diner at a restaurant. Feeder Airport/City - An outlying city which feeds
Chambers of Commerce - Typically, a Chamber travelers to hubs or gateway cities.
of Commerce will specialize in local economic CVB - Convention and Visitors Bureau. Destination - A
development that can include tourism promotion. hotel, resort, attraction, city, region, or state. FIT (Free Independent Travel) - Individual travel
in which a tour operator has previously arranged
Charter Group - Group travel in which a previously Destination Marketing - Marketing a city, state, blocks of rooms at various destinations in advance
organized group travels together, usually on a custom country, area or region to consumers and trade. for use by individual travelers. These travelers travel
itinerary. independently, not in a group, usually by rental car or
Destination Marketing Organization - Local tourism public transportation.
Commissions - A percent of the total product cost paid marketing organizations, such as convention and
to travel agents and other travel product distributors for visitors bureaus or chambers of commerce. Frequency - Number of times an advertisement
selling the product to the consumer. appears during a given campaign.You can also read
