ECONOMIC PLANNING & COMMITTEE MEETING DEVELOPMENT
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ECONOMIC PLANNING &
DEVELOPMENT
COMMITTEE MEETING
MONDAY, FEBRUARY 7,2022 | 6 PM
2nd Committee Meeting
The Committee will meet in Mauldin City Hall at 5 East
Butler Road in the Council Chambers
The meeting will be available remotely through Zoom. Please visit the City’s website
at https:// cityofmauldin.org/your-government/meeting-minutes-agendas/ to
access the meeting via audio and videoconferencing.
1ECONOMIC PLANNING & DEVELOPMENT COMMITTEE MEETING
FEBRUARY 7, 2022, 6PM
CITY HALL - COUNCIL CHAMBERS
Committee Members: Taft Matney (Chair), Jason Kraeling, Diane Kuzniar
1. Call to Order Chairperson Taft Matney
2. Public Comment Chairperson Taft Matney
3. Reading and Approval of Minutes Chairperson Taft Matney
a. Economic Planning & Development Committee
Meeting: January 4, 2022 [Pages 3-5]
4. Reports or Communications from City Officers Chairperson Taft Matney
a. Economic Development Department Director Van
Broad
i. Budget Review
b. City Center Village Update: The Parker Group
c. Crawford Strategies – Communication Plan Update [Pages 6-7]
5. Unfinished Business Chairperson Taft Matney
There is no unfinished business.
6. New Business Chairperson Taft Matney
There is no new business.
7. Public Comment
Chairperson Taft Matney
8. Committee Concerns
Chairperson Taft Matney
9. Adjournment Chairperson Taft Matney
2MINUTES
ECONOMIC PLANNING & DEVELOPMENT COMMITTEE MEETING
JANUARY 4, 2022, 6PM
CITY HALL - COUNCIL CHAMBERS
5 E. BUTLER ROAD
1st committee meeting
Committee Members: Taft Matney (Chair), Jason Kraeling, Diane Kuzniar
Other present: Community and Development Director Van Broad and City Administrator Brandon
Madden
1.Call to Order- Chairman Matney
2.Public Comment- None
3.Reading and Approval of Minutes
a. Economic Planning & Development Committee Meeting: December 6, 2021
Motion: Councilwoman Kuzniar made a motion to approve the minutes with Councilman Kraeling
seconding.
Vote: The vote was unanimous (3-0).
4.Reports or Communications from City Officers
a. Economic Development Department Director Van Broad
i. Budget Review- Mr. Broad said the department is at 46% of their budget.
b. City Center Village Update: The Parker Group
Drew Parker gave an update on City Center. Progress on design and permitting is going well. The
closing is still anticipated to be in February and construction will begin almost immediately.
Maverick Station is going well. Bohemian Bull and Sully’s Steamers should be open in the Spring.
5. Unfinished Business- There is no unfinished business.
6. New Business
a. Resolution- Memorandum of Understanding- This agreement is for Maverick Station tenants to
share the City Hall parking lot. The MOU will be between the City of Mauldin and East Butler
Investments via the Parker Group. Councilman Kraeling asked about the possibility of reserving
some parking spaces for our police vehicles. City Administrator Madden answered this could be
done. Councilwoman Kuzniar is concerned about sharing the parking lot when City meetings are
taking place. Mr. Madden said the agreement could be amended to reflect her concern. Chairman
Matney said most restaurants are either closed or slower on the days Council meets and shouldn’t
be a problem during most meeting times.
Motion: Councilwoman Kuzniar made a motion to send this item to Council with Councilman
Kraeling seconding.
Vote: The vote was unanimous (3-0).
3b. Agreement – Environmental Services- The City received a $400,000 Brownfields Assessment Grant
from the U.S. Environmental Protection Agency (EPA) for the former site of the Public Works
operations on Jenkins St. The grant funds will be utilized to identify and inventory the site,
conduct Phase I and Phase II environmental site assessments (ESAs), plan for remediation and
reuse of assessed sites, perform outreach activities to involve the community, and provide
programmatic support. This agreement is with Terracom to provide technical assistance to the
City for Environmental Services for brownfield environmental site assessment and related
activities.
Motion: Councilman Kraeling made a motion to send this item to Council with Councilwoman
Kuzniar seconding.
Vote: The vote was unanimous (3-0).
c. Resolution to Certify Textile Mill- The Parker Group has applied to the City for a certification of the
textile mill site at 1 Jenkins St. so they may apply for a tax credit thorough the South Carolina
Textiles Communities Revitalization Act.
Motion: Councilwoman Kuzniar made a motion to send this item to Council with Councilman
Kraeling seconding.
Vote: The vote was unanimous (3-0).
d. Utility Easement- The City is the owner of the property at 5 East Butler Road. East Butler
Investments via the Parker Group plans to construct a multi-use development located at 1 East
Butler Road, known as Maverick Station. East Butler Investments may need, from time to time,
to maintain utility lines (e.g., gas, sewer, water, electrical) that are on the City-owned property.
The utility easement allows for East Butler Investments via the Parker Group to maintain the
utility facilities that are on City property.
Motion: Councilman Kraeling made a motion to send this item to Council with Councilwoman
Kuzniar seconding.
Vote: The vote was unanimous (3-0).
e. Momentum Construction Contract Amendment- The Cultural Center roof has been leaking when
it rains. Staff is asking the current contract with Momentum be amended to include an
assessment of the roof with possible replacement, not to exceed $75,000. The current roof was
installed in 2013.
Councilman Kraeling asked that all of this information go through Mr. Fleahman since Public
Works is responsible for the maintenance of City buildings. Councilman Kraeling then said it
should be assessed for possible damage that could be claimed on insurance.
Councilman Kraeling asked if the construction on the cultural center is on time. Mr. Broad
4answered yes, construction should be completed by the end of February.
Motion: Councilman Kraeling made a motion to send this item to Council with Councilwoman
Kuzniar seconding.
Vote: The vote was unanimous (3-0).
7. Public Comment- None
8. Committee Concerns- None
9. Adjournment- Chairman Matney adjourned the meeting at 6:20 p.m.
Respectfully Submitted,
Cindy Miller
Municipal Clerk
5ECONOMIC PLANNING & DEVELOPMENT COMMITTEE
AGENDA ITEM SUMMARY
MEETING DATE: February 7, 2022
AGENDA ITEM: 4c
TO: Economic Planning & Development Committee
FROM: City Administrator Brandon Madden
SUBJECT: Crawford Strategies – Communication Plan Update
REQUEST
Accept for information only an update on the City’s Communication Plan from Crawford Strategies.
HISTORY/BACKGROUND
During its July 19, 2021 meeting, City Council approved an agreement with Crawford Strategies for the
provisions of marketing, branding, public relations, and advertising services.
Crawford Strategies agreed to provide the following marketing related services (not limited to):
• Research
• Social Media Evaluation
• Communications and Community Relations Strategic Plan
• Ongoing Public Relations & Media Relations
On Aug. 26, 2021, the Crawford team participated in a tour of the City and its ongoing/upcoming
residential, commercial, and industrial projects. The team toured around all of the City, focusing on
specific areas of new development.
On Sept. 23, 2021, the Crawford team traveled to the City to conduct a 2-hour collaborative discussion
with City stakeholders. Throughout this process, Crawford worked to understand details related to the
City’s communication approach such as:
• Key target audiences
• What information needs to be communicated
• Areas of strength and weakness
• Current barriers
Crawford conducted 11 interviews with key Mauldin stakeholders from Nov. 5-12, 2021 to guide and
confirm its understanding of the current perceptions of City and what it will take to influence those
perceptions.
Crawford conducted a citizen survey which closed January 7 and received over 750 responses.
6ANALYSIS or STAFF FINDINGS
Crawford Strategies will provide a presentation on the Discovery Report and the Survey Results,
along with an update on the development of the City’s communication plan.
FISCAL IMPACT
None, as this item is for information only.
RECOMMENDATION
Following the presentation, it is recommended that City Council hold a Council Work Session with
Crawford Strategies to work through their recommended communication plan.
ATTACHMENTS
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