E-padAPARTMENTS - just minutes from Canary Wharf - Superbly positioned contemporary apartments - Parkland
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119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 4
-
E pad
LONDON E14
APARTMENTS
Superbly positioned contemporary apartments
- just minutes from Canary Wharf
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 5
a clear investment opportunity
from a company with a proven track record in and around London.
E-pad – 18 stylish new apartments just minutes from Canary Wharf. An ideal investment opportunity from one
of London’s most experienced and trusted residential developers. Built by Telford Homes Plc, winner of more than
30 national home-building awards, including UK Homebuilder of the Year, these properties are designed to be delivered
as exceptional investment products. Every feature from internal layout and specification to location and transportation
links works to help generate best returns, maximising rental income and longer term capital growth in an area that is
Forecast increase in
outperforming the rest of the Capital in several key property market measures.
capital values - East
of City of London
In the first half of 2011 there was further evidence of strengthening
“
(Source: Savills)
confidence in the investment market in Midtown, City and
Docklands. A number of factors have encouraged investors to
return to the market:
+15.75%
• Rental growth over the period June 2009 – June 2010 increased at
almost an unparalleled rate, with the Docklands increasing by 17%.
• Negligible rates of return from alternative investment media,
especially cash on deposit.
+6.25%
• Minimal/zero void periods.
“
• The continuing popularity of the E14 postal code with over 75% of
+3.5%
+6.0%
all tenants renewing after their initial term.
• With continuing low interest rates investors are returning to property
with strong yields as part of their investment strategy.
• Rental returns for residential property in the Docklands now
amongst the highest within Central London.
Hurford Salvi Carr
(September 2011)
(*Transit time from Langdon Park DLR station, courtesy of www.tfl.gov.uk.)
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 6
Canary Wharf
Poplar DLR Station West India Quay DLR Station
Future Cross Rail Station
All Saints DLR Station
Langdon Park DLR Station E-pad
Bartlett Park
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 7
E-pad
A quality investment
Prime
Location
As with all of our developments, we have
chosen a prime residential location with all
Quality
Product
High quality apartments designed for
modern lifestyles:
the benefits of:
opportunity: • Close proximity to Canary Wharf
• High rental demand and projected returns
• Excellent, turn-key specification
• Low maintenance; affordable running costs
• 24/7 customer service and expertise
• Potential to benefit from the 2012 in supporting international investors
Olympics’ legacy • Apartment packages specifically
• World class transport infrastructure tailored to the rental market
When it comes to investment properties Telford
Homes continues to raise the bar by building
high quality apartments that are consistently in
great demand from both investors and tenants
alike in a competitive market.
Telford Homes is now recognised as one of London’s most
successful developers, with over 80 developments completed
or in the pipeline. Each new development is evidence of the
Company’s expertise in choosing prime locations with optimum
investment potential. This has been increasingly recognised by
the investment community, who continue to return as repeat
purchasers, appreciating the rewards of investing in areas of
prime regeneration and who understand that good locations in
the Capital are in finite supply.
Photograph of Canary Wharf. CGI of E-Pad from Bartlett Park.
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 8
Award-winning Track The East London property market
is showing its resilience:
Developer Record Confidence in the London property market has returned, say leading property
agents Hurford Salvi Carr (HSC) who have in-depth knowledge of the City,
Docklands and East London property markets and are recognised for the
integrity of their expert market analysis. Their most recent half-yearly Residential
Property Review, reports a return to price growth with increases in capital values
• Telford Homes’ strong rapport with our customers, • Prestigious NHBC A1*Buildmark status across the City and Docklands sales markets. In their view, prices will continue
including tenants, has resulted in over 97% of 2010 to rise at around 2% to 3% July - December 2011. They also report steady
(see definition in Cusomer Service Section
rental growth – anticipating rent increases of 5% in these areas during the
purchasers choosing to recommend Telford Homes second half of 2011. All of this is very good news for investors.
• Over 2500 homes completed in the
and 100% recommendation rates for Q1 2011.
past decade around East London “The recovery of prices in the sales market”, says HSC, “whilst raising the entry
• Telford Homes’ is recognised as one of London’s most and The City price for investors, should also be seen as a positive – demonstrating the
successful developers with over 80 developments resilience of the market where investors are seeking long-term return on capital
• Established customer base of first as well as rental income and growth.” That sense of resilience can be seen in
completed, in production or design. • Winner of over
time and repeat buyers; owner- East London in particular. Figures from the UK Government’s Land Registry
30 national property awards including a prestigious UK
occupiers and landlords with body, which records prices for all sales across the country, show that the
Homebuilder of the Year (British Home Awards 2009) average price of a property sold in the UK has increased to July 2011 by 7%,
successful tenant portfolios
and numerous other awards including six NHBC build from £152,176 to £163,049, with apartments rising by 8% over the same period
quality awards in the last two years. • Funded by RBS, Santander and HSBC on average since the dip in the market in March 2009. In the Borough of Tower
Hamlets, the average price of apartments has risen from £304,842 at the low
point to £343,181 in July 2011 - an increase of 12.5%.
These more buoyant figures for apartments were also noted in an analysis
by HSC for a property sub-market centred on E14, where average prices for
a typical one bedroom apartment were £302,500 in June 2008, rising to
£325,000 in June 2011, an increase of 7.4% - a percentage that is even
higher if measured from the recent low in property prices. From March 2009
to July 2010, prices for a one bedroom apartment around E14 rose by 12%.
Overall in 2010 prices rose in net terms over the two half-yearly periods by
5%, and from December 2010 to July 2011 prices for a one bedroom
apartment rose by a further 5.5%, according to HSC figures.
In the property sector market sentiment is crucial, a recent survey* found
that 91% of canvased portfolio landlords believed residential property prices
will be at current or higher levels in 12 months time. 84% expect to see rents
rise in London over the next 12 months. London saw the fastest rise over the
past year with letting agent LSL Property Services recording rent increases of
7.1%.
*The Young Group (August 2011)
Photograph of some of Telford Homes’ award trophies.
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 9
at the heart of London’s 3
major employment centres
* Transit times from station to station
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 10
Stratford
E-pad - at the centre of one of the Capital’s City The Oxford Economics study for the National
House building Federation stated: In London, the
Anticipated majority of people living in the Capital will rent by
most dynamic property markets. 60,000 new jobs
(post 2012)
2021 due to a shortage in housing supply.
(Source:
E-pad is at the centre of a ‘golden’ triangle comprising the financial powerhouses of Canary Wharf and newham.gov.uk)
The City of London, now linking in the future Stratford City, spurred on by the 2012 London Olympics. Major Our research shows that on
corporate players allocate substantial resources to attract talent at a global level and E-pad is ideally
placed to take advantage of a tenant market close to the highest concentration of commercial and
average there are more than seven
financial activity in the UK. In other sectors, major local hospitals have recently expanded, also increasing people searching for every room
demand for rental property, while the Stratford effect, with new retail and office space on offer, will that comes onto the rental market.
increase business relocation to the area over at least a further decade.
Source: Spareroom.com. (August 2011)
A good tenant market is about quality as much as quantity. The average Canary Wharf worker
is a young professional earning substantially more than the national average, providing an
excellent tenant pool. Their age profile is ideal for the long term property rental market. Many
property sector bodies have reported tenants now staying in their rented apartment for Buyer demand in London’s
longer, the result being a much reduced supply of fresh rental property reaching the Prime City markets has historically been
market. Rightmove (the UK’s leading property portal)’s latest Consumer Rental Forecast driven by a mixture of owner occupiers,
shows that more than half of tenants expect rents to be higher in 12 months time, with whose growth in personal wealth has
one in six of those predicting that rents will go up by more than 10%. At the same been fuelled by earnings from within
time, demand for rental property is rising. A new poll of members of the Royal the financial and business services
Institute of Chartered Surveyors (RICS) has revealed that the level of demand for
sectors, corporate tenants and
rented accommodation is at its highest recorded level in the 12 years of the
survey, with 25% of surveyors seeing a rise in Q2 over Q1 of 2011. predominantly domestic
investors who have sought to
It would appear that this is part of a longer term trend as capitalise on growing rental
the English Housing Survey recently reported that in demand underpinned by
England, the number of households in private strong employment growth.
rented accommodation increased from 3.07m
in 2008/9 to 3.36 million in 2009/10, while the
The City Source: Savills.
Association of Residential Letting Agents (ARLA) Location of
reported the supply of rental housing hitting an more than 50% Canary
all time low with 70% of their members of FTSE 100 company
reporting more tenants than available
headquarters
Wharf
properties. The laws of supply and demand Average salary
suggest the conditions are ideal for strong and (Source: The Global 100)
£126,000
growing rental demand and therefore income.
(finance sector)
Employees 90,000
(Source:
Canary Wharf Group)
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:44 Page 11
Stratford City
10 public transport lines
(1 train every 15 seconds)
Javelin service to
King’s Cross St. Pancras in
7 mins with 25,000 person
capacity every hour
(Source: railwaytechnology.com)
Westfield Shopping
Stratford
International
DLR
1 2 3
E-pad
City of
London 4 5 6
100m passenger
journeys per annum
1,738 new
underground cars
by 2015
(Source: The City
railwaytechnology.com)
Canary Wharf
E-pad offers more than 1) Canary Wharf - 7 Mins DLR
2) The City - 5 mins
great apartments in a 3) Stratford - 15 Mins DLR
4) The O2 - 17 mins DLR
superb location, it’s also 5) City Airport - 20 mins DLR
Canary Wharf
DLR capacity enhanced
to provide 50% extra
about great connections 6) King’s Cross St Pancras Int. - 20 mins
passenger space per train All times are approximate (station to station) and are courtesy of
Crossrail will provide www.tfl.gov.uk. Tube times from Bromley-by-Bow/Mile End, DLR
additional capacity times from Langdon Park.
via Canary Wharf - City -
West End - Heathrow
(Source: railwaytechnology.com)
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 12
on the move
Rail expansion to match
commercial growth.
• Between 2006 & 2011 £1bn annually has been
invested in the London Underground. The
Underground and DLR have become the
speediest ways to travel between Central London
and the East, notably via the Central line or the
Docklands Light Railway.
Whether it is fast links to Canary Wharf, The City or a
weekend in Paris, E-pad is superbly located. Langdon Park, • By 2012, with a further £1.4bn of investment,
All Saints, Devons Road and Westferry DLR stations are the Overground network will be an established,
all within walking distance, as are Bromley-by-Bow and high-volume part of London transport,
Mile End Underground stations on the District and the providing more integration with other services,
Hammersmith & City lines and Mile End Underground on such as the East London line and the
the Central, District and Hammersmith & City lines. Thameslink north-south extension.
Nearby bus stops offer route 15 to Regent Street &
West End and route 115 towards Limehouse and Aldgate.
• Further ahead, Crossrail will invest £15.9billion*
to provide essential additional capacity
through The City, West End, Canary Wharf
and west to Heathrow Airport. Due into
20 minutes walk
ALDGATE BANK STATION
service c. 2017/18, this will sustain continued
BROMLEY-BY-BOW THE CITY (Liverpool Street) KINGS CROSS
MILE END
8 minutes 10 minutes 13 minutes ST PANCRAS INT. success of financial and business services within
12 minutes 5 minutes 8 minutes 20 minutes Central London, also supporting the East of City.
(*£15.9 billion funding framework stated by www.crossrail.co.uk)
E-pad • The Stratford International extension will
complete a new DLR route linking Royal
DLR LANGDON CANARY WHARF STRATFORD THE O2 DLR CITY AIRPORT Victoria to Stratford International for the high
PARK DLR 7 mins INTERNATIONAL 17 minutes 20 mins
or 15 minutes
speed Javelin and Eurostar connections.
5-10 minutes walk 15-20 minutes walk DLR (Source: railwaytechnology.com)
All times are approximate, courtesy of www.tfl.gov.uk.
119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 13
E-pad: the
Ten universities, three hospitals & 12 FTSE 100
companies all within easy reach of E-pad provide
thousands of high quality potential tenants.
Stratford City will provide new The Royal London Hospital which Cross Rail services will provide
schools, health care facilities, is just 1.5 miles away has recently high speed links: Canary Wharf -
office and retail space, undergone a £1billion expansion City - West End - Heathrow Airport
capable of sustaining investment and is now a major supporting regeneration in the
thousands of new jobs. teaching hospital within London. East and rejuvenating the West.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 14
“
intelligent choice
At E-pad, there is little room for doubt about its potential as an
investment. CB Richard Ellis, the world’s largest property advisor,
estimates that there are around 90,500 students in London
currently living in private rented sector accommodation. With
several major universities within three miles and a new campus
proposed for the post-Olympic era, the area offers a rich source
of potential tenants, many of whom are from overseas and
looking for good quality rental property in easy reach of their
studies. In addition, the Olympic legacy is bringing many new
large-scale sporting and other facilities which will generate
demand for the long-term, nurturing new businesses and
The Olympic legacy will provide
long-term sport facilities, industrial
and technical businesses.
Weekly rent £
500
450
400
350
300
enterprises, attracting talented and dynamic people to this vibrant
part of the Capital. With all businesses looking to contain recurring
costs such as commercial rents, East London also offers great
benefits to business with the flexibility to relocate eastwards. The
area is already home to major employers and educational
institutions within the health sector, from Homerton University
Hospital to the Royal London Hospital which has just undergone
major expansion. Ten prestigious educational institutions are
readily accessible from E-pad (listed right).
Weekly open market rents in Docklands 2009-2011
WEEKLY OPEN MARKET RENTS IN DOCKLANDS
Dec 2009
Source: Hurford Salvi Carr, CCR
2009 - 2011
Dec 2010
2 bedroom apartment
Jun 2011
1 bedroom apartment
“
10 major universities catering
for over 80,000 students
within easy reach
Centres of learning
Queen Mary University of London
Barts and The London School
of Medicine and Dentistry
University of East London
City University London
South Bank University
Goldsmith’s College London
King’s College London
University of Greenwich
London School of Economics
Financial centres
Canary Wharf Tower
HSBC Tower (Canary Wharf)
30 St. Mary Axe (The Gherkin)
Tower 42
Bank of England
London Stock Exchange
1.1 miles
2.0 miles
2.7 miles
4.7 miles
4.9 miles
5.1 miles
5.1 miles
5.6 miles
5.8 miles
1.2 miles
1.2 miles
2.9 miles
3.1 miles
3.3 miles
3.8 miles119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 15
Photography depicts local scenes.
out &
about
Vibrant, diverse
eclectic. By day or
night, it’s always an
exciting place to be.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 16
Enjoy the great outdoors - whether it’s
Bartlett Park, Victoria Park or Mile End Park,
with over 12 parks and open spaces
close by, you’re spoilt for choice.
From tapas to Thai, from Gordon
Ramsay’s The Narrow restaurant to
Jamie Oliver’s Italian you can enjoy
a great experience in one of the 75
restaurants and eateries all within a
couple of miles.
From the historic pub The Grapes
(est.1720) to the new Battery Bar
(est.2011) there are over 60 great
bars also within 2 miles.
From Aquascutum to Tiffany & Co,
from high fashion to electronics there
are over 100 shops in Canary Wharf.
Out and about, professional tenants look to be well-connected for their place of work From E-Pad take the DLR from Langdon Park station and in 7 minutes you are at Canary
and to the Capital as a whole – to access and enjoy all this global city has to offer. And Wharf where you can dine and drink, shop or take in a film. West India Quay (just three
E-pad, E14 delivers. With emphasis on good, practical location, E-pad is well catered stops from Langdon Park) is also home to national health and fitness chains like
for with local convenience stores and supermarkets just minutes walk away. Alternatively, LA Fitness. Canary Wharf is more than just a financial metropolis – it has a rich choice of
a short hop on the DLR and you’re at Canary Wharf where national names like Tesco in events from film to dance and art all-year-round. Where the DLR meets the Underground
Cabot Square and a flagship Waitrose store combine shopping with in-store restaurants, at Tower Hill/Gateway you can take the Circle line to head to High Street Kensington or
from handy café service right up to the Conran ‘Plateau’! Sloane Square direct. E-pad is ideally placed for many maritime locations – such as
Greenwich or St. Katharine Docks, two of the Capital’s most appealing waterside
East London is famous for its street markets – several of which, like the fragrant Columbia settings; green space can be found at Bartlett Park right outside the development or
Road Flower Market, still thrive. In addition to the iconic Brick Lane, renowned world-wide simply make a day of it in one of London’s Royal parks from St. James to Green Park.
for its range of Indian cuisine both traditional and contemporary and Gordon Ramsay’s East London: vibrant, diverse, eclectic.
restaurant The Narrow on the banks of the Thames with superb river views, Canary Wharf
offers a superb range of dining options, all within easy reach. By day or night, it’s always an exciting place to be.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 17
Computer generated image of E-pad from corner of Broomfield Street and Upper North Street, with Canary Wharf in the background. Elevation subject to final planning clearance of proposed material colours/detailing.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 18
E-pad
LONDON E14
APARTMENTS
Computer generated image of E-pad from Bartlett Park. Elevation subject to final planning clearance of proposed material colours/detailing.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 19
Actual view south west from E-pad first floor (apartment 2) across Bartlett Park, towards Canary Wharf.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 20
Actual view south west from E-pad 5th floor (apartments 19 & 20) across Bartlett Park, towards Canary Wharf.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 21
*Maintenance
ground
Access Only
Canary Wharf
Apt 1
floor
Terrace
Cycle Store
Bedroom 1 Bedroom 2 Living/Dining
W
Living/Dining
apartment 1 E/S
Apt 2
Ac/
Kitchen 4.88m x 2.67m 16' 0'' x 8' 9'' Terrace
St
Living/Dining 4.67m x 2.96m 15' 4'' x 9' 9'' Kitchen
Bedroom 1 4.94m x 2.84m 16' 3'' x 9' 4''
t
Bedroom 2 3.74m x 2.75m 12' 4'' x 9' 0''
rth Stree
Bath
Total area 71.1 sq m 765 sq ft Kitchen
Bedroom 3
St
apartment 2
Kitchen 3.79m x 3.40m 12' 5'' x 11' 2'' Stairs 1 St Ac/St
Upper No
Living / Dining 5.49m x 3.19m 18' 0'' x 10' 6''
Apartment 21
2
Bedroom 1 4.71m x 2.85m 15' 5'' x 9' 4''
Bedroom 2 4.87m x 2.90m 16' 0'' x 9' 6'' (shared ownership) Lobby 3
Bedroom 3 3.25m x 2.44m 10' 8'' x 8' 0''
Total area 92.1 sq m 991 sq ft Ac/St
Kitchen Bath Bedroom 2
Services
apartment 3 Lift
Kitchen/Living/
Dining 7.58m x 3.26m 24' 11'' x 10' 8'' Bath Bartlett
E/S
Bedroom 3.96m x 3.36m 13' 0'' x 11' 0'' Park
Total area 52.2 sq m 562 sq ft
Cycle
W
Store
Apt 21 Bedroom Living/Dining Bedroom 1
Entrance W
Key Services
Refuse &
1 bedroom apartment Recycling
Store
2 bedroom apartment
3 bedroom apartment Apt 3 Patio/Terrace
Shared ownership
Main Entrance
▲▲
Arrowheads denote the dimensions and may vary by +/- 2 inches/5cm. All dimensions are maximums.
Broomfield Street119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 22
Bedroom 1 Bedroom 2 Living/Dining
Balcony
Canary Wharf
1st floor
W
Living/Dining
E/S apartment 4
Ac/ Kitchen 4.88m x 2.67m 16' 0'' x 8' 9''
Balcony
St Living/Dining 4.67m x 2.96m 15' 4'' x 9' 9''
Kitchen
Bedroom 1 4.94m x 2.84m 16' 3'' x 9' 4''
Bath
Bedroom 2 3.74m x 2.75m 12' 4'' x 9' 0''
Kitchen Total area 71.1 sq m 765 sq ft
Bedroom 3
St
apartment 5
Apartment 21
(upper floor)
4 St Ac/St Kitchen
Living / Dining
3.79m x 3.40m
5.49m x 3.19m
12' 5'' x 11' 2''
18' 0'' x 10' 6''
5 Bedroom 1 4.71m x 2.85m 15' 5'' x 9' 4''
Bedroom 2 4.87m x 2.90m 16' 0'' x 9' 6''
6 Bedroom 3 3.25m x 2.44m 10' 8'' x 8' 0''
Total area 92.1 sq m 991 sq ft
Ac/St
Bath Bedroom 2
Kitchen apartment 6
Services
Lift Kitchen/Living/
Bartlett Dining 7.58m x 3.26m 24' 11'' x 10' 8''
Bath
Park Bedroom 3.96m x 3.36m 13' 0'' x 11' 0''
E/S Total area 52.2 sq m 562 sq ft
W
Bedroom Living/Dining Bedroom 1
W Key
1 bedroom apartment
2 bedroom apartment
3 bedroom apartment
Shared ownership
Balcony
▲▲
Arrowheads denote the dimensions and may vary by +/- 2 inches/5cm. All dimensions are maximums.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 23
2nd, 3rd & 4th floors Balcony
Canary Wharf
Detailed plan of the 2nd floor shown Bedroom 1 Bedroom 2 Living/Dining
apartments 7, 11, 15 W
Living/Dining
Kitchen 4.88m x 2.67m 16' 0'' x 8' 9'' Balcony
Living/Dining 4.67m x 2.96m 15' 4'' x 9' 9''
Bedroom 1 4.94m x 2.84m 16' 3'' x 9' 4'' E/S
Bedroom 2 3.74m x 2.75m 12' 4'' x 9' 0'' St Balcony
Total area 71.1 sq m 765 sq ft Kitchen
apartments 8, 12, 16 Bath
Kitchen
Kitchen 3.79m x 3.40m 12' 5'' x 11' 2'' Living/Dining Bedroom 3
Living / Dining 5.49m x 3.19m 18' 0'' x 10' 6'' St
Bedroom 1 4.71m x 2.85m 15' 5'' x 9' 4''
Bedroom 2 4.87m x 2.90m 16' 0'' x 9' 6'' 7 St St
Bedroom 3 3.25m x 2.44m 10' 8'' x 8' 0''
Total area 92.1 sq m 991 sq ft Kitchen 8
Ac/
10
St 9
apartments 9, 13, 17
Living/Kitchen/Dining W St
7.58m x 3.26m 24' 11'' x 10' 8'' Kitchen Bath Bedroom 2
Services
Bedroom 3.96m x 3.36m 13' 0'' x 11' 0''
Total area 52.2 sq m 562 sq ft
Bedroom Lift
Bartlett
Bath Park
apartments 18 Bath
E/S
Living/Dining/Kitchen
5.23m x 5.71m 17' 2'' x 18' 9''
W
Bedroom 4.23m x 3.70m 13 ' 11'' x 12' 2''
Total area 51.6 sq m 555 sq ft
*Apartment 18 in this position on the 4th
Bedroom 1
floor is an open-market sale apartment W
Bedroom Living/Dining
Key
7 11 15
1 bedroom apartment
10 8 14 12 18 16
* Lift * Lift Lift
2 bedroom apartment
9 13 17
3 bedroom apartment
Balcony
2nd floor 3rd floor 4th floor Shared ownership
▲▲
*Please note: apartments 10 & 14 are designated shared-ownership Arrowheads denote the dimensions and may vary by +/- 2 inches/5cm. All dimensions are maximums.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 24
Apt 19
Private Terrace
Canary Wharf
5th floor
Premium Specification
Penthouse Apartments
W
Bedroom Living/Dining
Apt 19
Private apartment 19
Terrace Kitchen/Living/
Dining 7.42m x 5.80m 24' 4'' x 19' 1''
(max) (max) (max) (max)
Bedroom 4.12m x 3.63m 13' 6'' x 11' 11''
Bath Privacy Screen Total area 58.7 sq m 632 sq ft
Kitchen
Ac/
St
apartment 20
Kitchen/Living/
19
Dining 10.31m x 4.04m 33' 10'' x 13' 3''
Bedroom 1 4.16m x 3.27m 13' 8'' x 10' 9''
Residents’ Communal Bedroom 2 3.40m x 3.00m 11' 2'' x 9' 10''
Roof Terrace Total area 77.4 sq m 833 sq ft
20
Living/Dining Apt 20
Private
Terrace
Services
E/S Bath
Lift
Bartlett Key
Ac/ Park
St
1 bedroom apartment
2 bedroom apartment
3 bedroom apartment
Bedroom 1 Bedroom 2
Kitchen
Outline of building below
W
Apt 20 Deck
▲▲
Arrowheads denote the dimensions and may vary by +/- 2 inches/5cm. All dimensions are maximums.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 25
specification in detail
General Features Flooring
• Secured bicycle storage • Living room & hallway in Oak shade woodstrip laminate
• Lift access to all floors • Ceramic tiling to kitchen area, bathroom & en-suite shower room
• Communal roof terrace (5th floor) • Bedrooms carpeted in warm neutral colour tone
• Gas central heating
Security & Warranties
Kitchens • Audio entry-phone system to all apartments
• A range of contemporary fitted units from London designer • Security alarms to ground floor apartments
Urban Myth in Silver Cherry & Vanilla finishes • Looped CCTV system covering main entrance & communal areas
• Fully integrated stainless steel Smeg appliances: oven, gas hob, • Comprehensive owner and/or tenant induction with Telford Homes
dishwasher, fridge/freezer, washer/dryer & stainless steel extractor hood Customer Service Managers
• Under-unit lighting • 10 year NHBC warranty
• Glass splash-backs • Two year, 24/7 out-of-hours emergency service
Décor
Penthouse premium specification (Apartments 19 & 20) also includes:
• Smooth finish to all walls & ceilings, painted in subtle off-white emulsion
• White satinwood finish to doors & woodwork Kitchens
• High-gloss kitchen units & Quartzstone worktops
Bathrooms & En-suite Shower Rooms • Additional kitchen appliance features to oven & extractor hood
• Pure white Roca bathroom suites with Hansgrohe chrome taps & mixers • Integrated microwave oven
• Anti-slip, steel bath with glazed screen & thermostatic mixer shower
• Large shower enclosure to en-suites Fixtures & Fittings
• Heated towel rail in polished chrome finish • Alternative fitted wardrobe style
• Contemporary ceramic tiling • Wall lights to hallway & living room in lieu of ceiling lights
• Mirror fronted wall cabinet • Wood strip oak veneer flooring in lieu of laminate flooring
• Low voltage, two pin power outlet (shavers/toothbrush charging) to hallway & living area
• Upgraded carpet to bedrooms
Fixtures & Fittings • Alternative Hansgrohe chrome taps & mixers
• Fitted wardrobes with shelves & hanging rails to bedroom one • Alternative ceramic tiling to bathrooms & en-suite
• Satin chrome door handles & light switches shower rooms (where applicable)
• Recessed downlights to kitchen area & bathrooms • Outdoor water tap to private terrace
• Satellite, T.V. & telephone outlets
Specification details are correct at time of going to print but are for guidance only and remain subject to change. All fittings and finishes are subject to availability at time of installation. Photographs depict showhome interiors at other Telford Homes developments.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 26
Furnishing
advice...
Telford Homes completely understand the many aspects
and timescales of buying a property, whether for
owner-occupation or renting out. For prospective
landlords, we strongly recommend ensuring the
apartment is fully furnished for completion day,
enabling maximum ‘wow’ factor and immediate letting.
Whether you’re an investor with renting out in mind or an owner
occupier looking to move straight in to your new apartment,
a complete furnishing package means you can settle in
straight away or hand over the keys to your letting agent safe
in the knowledge that your property is properly equipped to a
high standard by a specialist interior design team.
Telford Homes will only recommend furnishing specialists who
have considered the requirements of city living and busy
modern lifestyles choosing simple, neutral styles in good
quality, durable components. They must know the rental
market inside-out and provide a consistent look, with a
complete package of furniture and blinds.
Everything can then be pre-arranged and delivered to your
new apartment on completion day for you and your first
tenants or guests.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 27
customer service
At Telford Homes we design and deliver a great product; our many Telford Homes have the prestigious NHBC
awards repeatedly recognise our build quality and customer service. A1* Buildmark Warranty - Premium Rating.
Here are just some of the people who help to make it happen... For Excellent Delivery.
Anthony, Estates & Customer Service Director. Deborah, Senior Customer Service Co-ordinator. Leigh, Customer Service Manager. Jim, Customer Service Maintenance Operative.
When you have completed the purchase of your new Throughout the completion process and afterwards, NHBC is the UK’s leading home construction warranty and insurance provider
Telford Homes property, we know that you want you’ll find our Customer Service team as approachable for new homes and sets national standards to which all warrantied new homes
everything up and running fast, so we make the as they are professional. With our out-of-hours back-up must adhere.
handover procedure as efficient and customer friendly from HomeServe, we provide 24/7, year-round cover The Premium Rating scheme is designed to recognise those building the highest
as possible. Our system is simple: there are two full Quality for any problems for the first two years (in addition to quality homes and to encourage others to improve their standards. Telford Homes
Controlled Inspections of your property by a Customer your property being covered by a ten year NHBC is one of only 0.5% of developer members qualifying to hold the prestigious A1*
Service Manager then there is a Pre-Completion structural warranty). And we provide tenants with an rating out of a total of around 20,000 NHBC member companies in the UK.
Inspection with you or your nominated agent to ensure induction to the property each time you let or re-let Telford Homes qualifies for this NHBC Premium A1* Rating because there have
you are happy down to the last detail. within the initial two year period. You really do have to been no warranty claims whatsoever against any of our 1,652 homes registered
hand it to Telford Homes! on the scheme over the last three years, Telford Homes qualified for this top rating
in July 2007.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 28
UK’s homebuilder of the year
Our total commitment and vision for development has resulted in
Telford Homes receiving numerous accolades, including the prestigious
Homebuilder of the Year (British Home Awards 2009).
At Telford Homes we prioritise what really matters to A sound investment that delivers long-term doesn’t just From the past decade, there are few developers
those living the urban lifestyle, focusing on those happen. The foundation is a quality property – and a who have achieved the specialised expertise of
factors that add value in terms of quality of life and in Telford Homes development is defined by quality Telford Homes around The City and East London.
terms of what makes a property stand out from the inside and out. From the considerable time and
crowd. We know that investors and owner occupiers expertise invested in site acquisition to architectural From schemes that are landmarks in their own right to
alike always have a choice of apartment design and planning – we have partnerships with catalysts of regeneration, the developments here are
developments to consider. some of the UK’s most talented professional practices: just a few that represent the distinctive Telford Homes
from forward thinking eco-practices to excellent long- approach: Kinetica E8, Icona E15, Stadthaus N1,
We build in close proximity to popular public transport term management. While we have thousands of Merchants' Quarter E3, Equinox E14, One Stratford E15,
links, both established and new or future routes that owner-occupier customers, it is no coincidence that Greenwich Creekside SE8 and Chandlers Keep, E1.
are stimulating further regeneration and boost capital over the years we have also sold to many investors, Our properties are delivered with Quality Control and
growth potential. East London’s reinvigoration – and of both single property and portfolio landlords. Many in-built value added as standard and because we
course the London 2012 Olympics – mean that for have gone on to make repeat purchases at never compromise in our standards, it means your
any purchaser, we offer the increasingly rare successive developments and we consider this a real property stands the test of time.
opportunity to invest in areas with genuine potential acknowledgement of their satisfaction and
for capital gain in the longer term. confidence in what we do.
Homebuilder of the Year BUILD QUALITY AWARDS119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 29
what our customers say:
“ Tequila Wharf, E14
I have bought three investment
properties from Telford Home. Telford's
product reliably bears the investor in
mind; ideal locations, great design
but without extravagance, leading to
“ Casa, E14
They know what they are doing, they
“
stick to their word, if they say
something will happen it does. They
are quick, prompt, professional and
friendly.
“ Chandlers Keep, E1
I think it is good value for money, they
choose good locations and the finish
time. They were honest as well.
“
is good. The property was finished on
All staff were friendly, helpful and
“ Saunders Apartments, E3
The customer service is great; the staff
“
went out of their way, were responsive
to questions and very helpful. The
specification is higher with these
homes compared to others.
no voids and a return on investment. knowledgeable.
Tequila Wharf is my favourite, I have Owner Occupier at Casa, E14. Investor Buyer at Saunders Apartments,
bought a second property there since Completed 2009. Investor Buyer at Chandlers Keep, E1. Merchants’ Quarter E3.
completion - stylish development,
professional tenants from Canary
Wharf or City who queue for the
“ Completed March 2011. Completed July 2011.
opportunity to rent the apartments. Our proven track record has resulted in many repeat purchasers and this is a selection of their experiences:
Investor Buyer at Tequila Wharf.
Completed 2006. Moving in, everything was perfect The sales and marketing teams The Team were very proactive,
and you weren't needed at all. are good, they take pride in the always did what they said they
Everything was in working order quality of their builds and always would and were always helpful.
and it was perfectly clean. try to resolve any problems.
(Investor buyer – Merchants’ Quarter.)
I literally moved my stuff in They all genuinely want to provide
and it was really simple. a good development pre and
post completion.
(Owner Occupier
– Queen Mary’s Gate E18.) (Owner Occupier – OneStratford.)119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 30
the mark of a great investment
Telford Homes’ Seal of Approval. Over the years, investors have come to trust us in many ways – from what we build and where,
to the service we offer both during and after purchase. We understand the needs of home-buyers including investors with their desire
to attract a discerning tenant. Our Seal of Approval is only given to developments that meet our exacting criteria as to what makes
a good investment property – and like our Company that has seen many buyers return to make repeat purchases, this is something
you can trust.
So expect to find:
• An excellent location that maximises accessibility and good transport links Some recent performance statistics for Telford Homes apartments:
• An emphasis on turn-key specification and appealing layout. E.g. two similar Development Development Number of Achieved (£) August ‘11 (£) Growth Period Agent Source
sized bedrooms and two bath/shower rooms in two bedroom properties – less completed bedrooms rental income Achievable Percentage (to August 2011) (Aug. 2011)
at completion rental income Growth
than this will no longer do and will not maximise your rental potential.
Casa, E14 Sept 2009 1 bed 230 270 17.39% 24 months Cityzen
• Smart, well-equipped kitchens with integrated appliances that look good and 2 bed 290 350 20.69%
last well. 3 bed 375 450 20.00%
• Contemporary styling in bathrooms/en-suites with features like shower screens, Chandlers Mar 2011 1 bed N/A N/A 6.25% 5-6 months Hurford Salvi
mirrors and towel rails ready fitted. Keep, E1 2 bed 400 425 Carr
3 bed N/A N/A
• Where possible, outdoor space in the form of a balcony or terrace – a popular
feature that adds value for both rental income and future resale. Saunders July 2011 1 bed 270 290 7.41% 1-3 months Hurford Salvi
Apartments, E3 2 bed 320 340 6.25% Carr
• A quality product that is built to be high on performance and low on 3 bed 425 465 9.41%
maintenance to minimise your upkeep costs.
• A recommendation from experience for reputable, local letting agents who
know our product well, how to market it and how to source the best tenants.
• Apartment packages specifically tailored to the rental market, professional
customer service and an efficient and trouble free handover procedure that
makes for happy tenants – and landlords.119282 Epads Broomfield St bro_Layout 1 06/09/2011 16:45 Page 31
A107
OLYMPIC
A10
PARK STRATFORD A124
A11
A 1 2 08 2
A117
A1
A520
A 1011
20
1
24
5
LIVERPOOL A1
A201
STREET A13
STATION
A11
A12
A1211 A12
05
CITY
Y A
A13 ROYAL
A3211 DOCKS A 1 02 0
LONDON LONDON CITY
AIRPORT
A1
BRIDGE TOWER 02
A201 A20 BRIDGE CANARY 0 A 11 2
0
WHARF THE O2
E-pad
A3 LONDON E14
A2
00
A1206
A2 APARTMENTS A 20
6 A205
06
A2
Telford Homes Plc
First Floor, Stuart House,
Queensgate, Britannia Road,
Waltham Cross, Herts, EN8 7TF.
Tel: +44 (0)1992 809800
newhomes@telfordhomes.plc.uk
www.telfordhomes.plc.uk
These particulars are for illustration only. We operate a policy of continuous improvement and individual features such as kitchen and bathroom layouts, doors, windows and
elevational treatments may vary from time to time. Consequently these particulars should be treated as general guidance only and cannot be relied upon as accurately describing
any of the Specified Matters prescribed by any order made under the Property Misdescriptions Act 1991. Nor do they constitute a contract, part of a contract or a warranty. The
E-pad is a marketing name and may not form part of the final postal address. Computer generated images are indicative only and may be subject to change. Details, facts and
figures contained within this brochure were accurate to the best of Telford Homes’ knowledge at time of going to print. E and OE.You can also read
