DYNAMIC PLANET - KEYS - A WEBINAR SERIES BY IPSOS 22nd April 2021

DYNAMIC
PLANET Watch

 Watch the recording here

KEYS – A WEBINAR SERIES BY IPSOS

22nd April 2021

AGENDA
INTRODUCTION
 F
Jennifer Hubber Head of Ipsos Global Client Organisation

GREEN PLANET
Simon Atkinson Chief Knowledge Officer, Ipsos
 Follow this link to access all the
 webinars from our KEYS series
EMPTY PLANET
Darrell Bricker Global Service Line Leader, Public Affairs, Ipsos

MOBILE PLANET
Peter Otto Chief Client Director, Ipsos

SPOTLIGHT ON LATIN AMERICA
Ana Maria Leyva Chief Client Officer, LATAM, Ipsos

 2

GREEN PLANET?

KEYS – A WEBINAR SERIES BY IPSOS

Simon Atkinson
Chief Knowledge Officer

EARTH DAY 2021
Public opinion on
climate change
action

IPSOS GLOBAL ADVISOR

30 countries

 Doc Name
© Ipsos | Earth | Month
 Day 2021| Year
 April | Version
 2021 # | 1Public
 | Version | Internal/Client Use Only | Strictly Confidential
 | Public

STARTING POINT: HEADING FOR DISASTER?

 80% globally say
 we are heading for
 environmental
 disaster unless we
 change our habits
 quickly

STARTING POINT: CLIMATE CHANGE IS ALREADY HERE

 Just 1 in 25 of
 us know that all of
 the last six years
 were among the
 hottest on record

STARTING POINT: ACTION NEEDED BY GOVERNMENTS

 31% agree their
 government has a clear
 plan in place for how
 government, businesses
 and people are going to
 work together to tackle
 climate change

Q. Market Agree Disagree

65% agree Global Market Average
 Chile
 South Africa
 Colombia
 Peru
 65%
 84%
 83%
 82%
 80%
 12%
 7%
 8%
 8%
 9%
 Turkey 78% 8%

“Governments
 Mexico 75% 10%
 France 73% 8%
 Malaysia 71% 6%
will be failing Japan
 Argentina
 70%
 69%
 7%
 8%
 Great Britain 69% 11%
citizens if they South Korea 68% 7%
 Belgium 67% 8%
don’t act now on Brazil
 Spain
 67%
 67%
 12%
 10%
climate change” India
 Hungary
 65%
 65%
 17%
 14%
 Poland 64% 10%
 Italy 64% 11%
 Australia 63% 14%
 United States 63% 21%
 Sweden 59% 15%
 Canada 58% 17%
 Germany 57% 16%
 Switzerland 52% 16%
 China 51% 11%
 Hong Kong (SAR) 50% 12%
 Netherlands 49% 20%
 Russia 42% 21%
 Saudi Arabia 38% 21%
8 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021

Q. Market Agree Disagree

68% agree Global Market Average
 Chile
 Peru
 Colombia
 68%
 86%
 85%
 83%
 11%
 5%
 5%
 7%
 South Africa 80% 8%
 France 79% 7%

“Businesses will Belgium
 Argentina
 78%
 76%
 8%
 7%
 Mexico 75% 9%
be failing their Brazil
 Great Britain
 75%
 74%
 7%
 9%
employees and Spain
 Malaysia
 73%
 72%
 8%
 6%
 Sweden 71% 10%
customers if Australia
 Hungary
 69%
 69%
 12%
 8%
they don’t act Turkey
 India
 68%
 66%
 9%
 13%
 South Korea 66% 9%
now on climate United States 65% 17%
 Poland 65% 10%
change” Canada
 Germany
 64%
 63%
 14%
 14%
 Netherlands 63% 13%
 Italy 61% 11%
 China 59% 15%
 Switzerland 57% 17%
 Saudi Arabia 52% 14%
 Japan 48% 13%
 Hong Kong (SAR) 47% 14%
 Russia 46% 19%
9 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021

Q. Market Agree Disagree

72% agree Global Market Average
 Colombia
 Chile
 South Africa
 72%
 89%
 88%
 86%
 9%
 5%
 5%
 6%
 Peru 86% 5%
 Mexico 83% 7%

“If individuals Turkey
 Argentina
 Malaysia
 81%
 80%
 6%
 7%
 78% 4%
like me do not France
 Brazil
 78%
 77% 9%
 6%

 Belgium 75% 7%
act now to Spain 74% 7%
 South Korea 74% 7%
combat climate Hungary
 Italy
 73%
 73%
 7%
 8%
change, we will Great Britain
 Sweden
 73%
 72%
 8%
 11%
 Poland 72% 9%
be failing future Australia
 India
 69%
 69%
 13%
 8%
generations” Germany
 United States
 69%
 68% 16%
 11%

 Canada 65% 13%
 Switzerland 64% 16%
 Netherlands 64% 11%
 China 63% 13%
 Saudi Arabia 61% 11%
 Hong Kong (SAR) 61% 12%
 Japan 59% 11%
 Russia 46% 19%

10 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021

WHERE WE ARE TODAY: THE ENVIRONMENT IN CONTEXT

 Climate Change #9

 Threats against
 Q: Which 2 or 3 topics do you find most environment #13
 worrying in your country?

CORONAVIRUS CRISIS DOMINATES THE SCENE

 #1 issue
 Q: Which 2 or 3 topics do you find most since April 2020
 worrying in your country?

AN ECONOMIC CRISIS AS WELL AS A HEALTH CRISIS

 “My country’s economy is in
 bad shape”

 Argentina 92%
 Japan 88%

 Peru 89%

 France 86%

 Italy 88%

 Results for 24 markets here

A PERSONAL CRISIS: WILL THINGS EVER GET BACK TO NORMAL?

 Timeline to Normalcy: April 2021

 Things feel normal to me now 6%

 Within 1 -2 months 4%

 Within 3-5 months 8%

 6 months to a year 25%

 1-2 years 28%

 Longer than 2 years 15%
 57%
 Never / I have no idea 13%

 Q: How long do you think it will take before things feel like they are getting back to normal?
 Base: Global Country Average:14511
14 © Ipsos | Essential Report April 8 to 12, 2021 Fieldwork: For the Exclusive Use of Subscribers

CLIMATE CHANGE CONCERN
HASN’T GONE AWAY

65%
 “It is important government
 actions prioritise climate change
 in the recovery from COVID-19”
 April 2020

© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential

A Global Market Average
 of 7 in 10 agree:

 “I understand what action
 I need to take to play my
 part in tackling climate
 change.”

16 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC

17

Q. Market Agree Disagree
 Global Market Average 69% 8%
To what extent do you agree Peru 85% 7%
 Colombia 83% 4%
or disagree with the Mexico 82% 7%
following: I understand what Chile 82% 5%
action I need to take to play South Africa 77% 7%
 Hungary 76% 6%
my part in tackling climate Sweden 76% 8%
change Argentina 76% 7%
 Turkey 75% 9%
 India 73% 11%
In almost every France 72% 7%
 Great Britain 71% 9%
market, a Spain
 Malaysia
 71% 6%
 71% 4%
majority agree Belgium
 Italy
 70%
 69%
 6%
 10%
they understand Switzerland
 Netherlands
 69%
 69%
 10%
 8%
 Brazil 68% 6%
what action they Poland 67% 10%
 Australia 66% 8%
need to take to Germany 66% 8%
 Canada 65% 9%
tackle climate United States
 China
 65%
 64%
 8%
 8%
change. South Korea
 Hong Kong
 63%
 63%
 6%
 9%
 Saudi Arabia 53% 11%
 Russia 41% 18%
 Japan 40% 17%
 Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC

A Global Market Average
 of 7 in 10 agree:

 “I understand what action
 I need to take to play my
 part in tackling climate
 change.”

 But do we really?
18 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC

PERILS OF
PERCEPTION
Our understanding
vs
The reality…

April 2021
 © Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC

20

Here is a list
of “green”
actions
Which three do you think would
most reduce the greenhouse
gas emissions of an individual
living in one of the world’s
richer countries?

© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC

21

Q. Global Market Average

From this list of options, Recycling as much as possible 59%
which three do you think
would most reduce the Buying energy only from renewable sources (e.g. wind
greenhouse gas emissions power, hydro-electric) 49%
of an individual living in one
of the world’s richer Replacing a typical car with an electric car or hybrid 41%
countries?
 Replacing traditional incandescent lightbulbs with low
 energy compact fluorescent (CFL) or LED lightbulbs 36%

 Respondents’ Hang-drying their clothes, instead of using an electric or
 26%
 gas dryer
 choice:
 Avoiding one long-distance flight (lasting six hours or
 more) 21%
 1. Recycling
 Not having a car 17%
 2. Renewable
 energy Eating a plant-based diet 14%

 3. Electric or
 Having one fewer child 11%
 hybrid car
 Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
 *Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
 https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
 NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredity

22

Q. Global Market Average

From this list of options, Recycling as much as possible 59%
which three do you think
would most reduce the Buying energy only from renewable sources (e.g. wind
greenhouse gas emissions power, hydro-electric) 49%
of an individual living in one
of the world’s richer Replacing a typical car with an electric car or hybrid 41%
countries?
 Replacing traditional incandescent lightbulbs with low
 energy compact fluorescent (CFL) or LED lightbulbs 36%

 Respondents’ Hang-drying their clothes, instead of using an electric or
 26%
 gas dryer
 choice:
 Avoiding one long-distance flight (lasting six hours or
 more) 21%
 1. Recycling
 Not having a car 17%
 2. Renewable
 energy Eating a plant-based diet 14%

 3. Electric or
 Having one fewer child 11%
 hybrid car
 Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
 *Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
 https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
 NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredity

23

 CO2
 Actual
Q. Global Market Average rank
 saved
 (tonnes)
From this list of options, Having one fewer child 11% 1 58.6*
which three do you think
would most reduce the 2 2.4
greenhouse gas emissions Not having a car 17%
of an individual living in one
 Avoiding one long-distance flight (lasting six hours or
of the world’s richer more) 21% 3 1.6
countries?
 Buying energy only from renewable sources (e.g. wind 4 1.5
 power, hydro-electric) 49%

 Reality: Replacing a typical car with an electric car or hybrid 41% 5 1.1

 6 0.8
1. (Even) fewer Eating a plant-based diet 14%

children 7 0.2
 Recycling as much as possible 59%
2. No car at all
 Hang-drying their clothes, instead of using an electric or 8 0.2
 gas dryer 26%
3. Avoiding long
haul flights Replacing traditional incandescent lightbulbs with low
 energy compact fluorescent (CFL) or LED lightbulbs 36% 9 0.1

 Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
 *Source: Institute of Physics, 2017. The most effective individual steps to tackle climate change aren't being discussed. Available here:
 https://phys.org/news/2017-07-effective-individual-tackle-climate-discussed.html
© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC
 NB: Emissions saved from having one fewer child is calculated by quantifying future emissions of descendants based on historical rates, based on heredity

Limiting our own
contribution to
climate change
 What are we are “most
 likely to do” in 2021 to
 limit our contribution to
 climate change?

24 © Ipsos | Earth Day 2021| April 2021| Version 1 | Public

Q.
Many feel they Likely Unlikely

are likely to take Avoiding products which have a
 lot of packaging
 59% 15%

action in 2021 Avoiding buying new goods 53% 20%

 Saving water at home 51% 14%

 Saving energy at home 51% 10%

 Recycling materials such as
 50% 9%
 glass, paper and plastic

 Walking, cycling or using public
 transport instead of driving a car 48% 21%
 or motorbike

 Not flying, or replacing some
 45% 27%
 flights with train or bus journeys

Q. Thinking about things you might Eating less meat, or replacing
do in order to limit your own the meat in some meals with 43% 35%
 alternatives such as beans
contribution to climate change, how
likely or unlikely would you be to Eating fewer dairy products or
 replacing dairy products with 39% 44%
make the following changes within alternatives such as soya milk
the next year?
 Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021
25 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public

Q.
Many feel they Likely Unlikely

are likely to take Avoiding products which have a
 lot of packaging
 59% 15%

action in 2021, Avoiding buying new goods 53% 20%
though “lower
impact actions” Saving water at home 51% 14%

are more Saving energy at home 51% 10%

popular than Recycling materials such as
 50% 9%
higher impact glass, paper and plastic

 Walking, cycling or using public
actions transport instead of driving a car 48% 21%
 or motorbike

 Not flying, or replacing some
 45% 27%
 flights with train or bus journeys

Q. Thinking about things you might Eating less meat, or replacing
do in order to limit your own the meat in some meals with 43% 35%
 alternatives such as beans
contribution to climate change, how
likely or unlikely would you be to Eating fewer dairy products or
 replacing dairy products with 39% 44%
make the following changes within alternatives such as soya milk
the next year?
26 © Ipsos | Earth Day 2021| April 2021 | Version 1 | Public Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021

EARTH DAY 2021: WHERE ARE WE?

Consensus that we need to take action
on climate change

Expectation for governments,
businesses and individuals to act together

Underestimation of the most
impactful climate actions we as individuals can take

 Earth Day results here
 Perils of Perception analysis here

EARTH DAY 2021: CHALLENGING OUR PRECONCEPTIONS

 Take the Quiz!

EMPTY
PLANET

© Ipsos

EMPTY
PLANET

KEYS – A WEBINAR SERIES BY IPSOS

Darrell Bricker
Global Service Line Leader, Public Affairs
© Ipsos

THE
POPULATION
BUST

© Ipsos

COUNTRIES BY POPULATION SIZE

 UK
 Indonesia
 Nigeria

 China India Africa

 Russia
 Americas
 Asia
 United
 States Europe
 Oceania

 © Ipsos

TOP 10 COUNTRIES BY POPULATION

2017 2100

China 1.40B India 1.09B 290M
India 1.38B Nigeria 791M 585M
U.S. 325M China 732M 668M
Indonesia 258M USA 336M 11M
Pakistan 214M Pakistan 248M 34M
Brazil 212M DR Congo 246M 165M
Nigeria 206M Indonesia 229M 29M
Bangladesh 157M Ethiopia 223M 120M
Russia 146M Egypt 119M 103M
Japan 128M Tanzania 186M 132M

 © Ipsos

KEY DEMOGRAPHIC FORCES

 Urbanization Fertility Ageing

 © Ipsos

URBANIZATION

© Ipsos

THE BIGGEST MIGRATION

% of the World’s Population Living
in Urban Areas

 68
 57

 34

 1960 Today 2050

36 ‒ © Ipsos

URBANIZATION China
 16%
 61%
 80%

 18%
10 most populous countries India 52%
 53%

 70%
 US 83%
 89%

 15%
 Indonesia 57%
 1960 – 34% 73%

 46%
 Brazil 87%
 92%

 22%
 Today – 57% Pakistan 37%
 52%

 15%
 Nigeria 52%
 70%

 2050 – 68% Bangladesh
 5%
 38%
 58%

 54%
 Russia 75%
 83%

 63%
 Japan 92%
37 ‒ © Ipsos 95%

FERTILITY

© Ipsos

THE MAGIC NUMBER

 2.1
39 ‒ © Ipsos

FERTILITY WILL China 1.6 / 1.5
 5.8

CONTINUE TO DECLINE…
 1.8

 5.9
 India 2.3 / 2.1
 1.8
10 most populous countries 3.7
 US 1.9 / 1.8
 1.9

 5.7
 Indonesia 2.3 / 2.0
 1.9
 5.2 avg. 1960 6.2
 Brazil 1.7 / 1.8
 1.7

 6.6
 2.3* Pakistan 3.4 / 3.4
 2.2
 2.4 avg. Today
 6.4
 Nigeria 5.4 / 5.1
 3.3

 6.7
 Bangladesh 2.1 / 1.7
 2.2 avg. 2050 1.7

 2.5
 Russia 1.8 / 1.6
 1.9

 2.0
 Japan 1.5 / 1.3
40 ‒ © Ipsos 1.7

WHY IS FERTILITY DECLINING?

 Urbanization

 Empowerment of women

 Changing culture

 Success of Government/ NGO programs

 Gender and age structure of population

41 ‒ © Ipsos

AGEING

© Ipsos

LIFE EXPECTANCY China
 45
 77
 81

 43
10 most populous countries India 70
 75

 70
 US 80
 85

 50
 Indonesia 70
 51 avg. 1960 74

 56
 Brazil 77
 83

 47
 73 avg. Today Pakistan 67
 71

 38
 Nigeria 56
 67

 77 avg. 2050 Bangladesh
 47
 74
 81

 68
 Russia 72
 77

 69
 Japan 85
43 ‒ © Ipsos 89

© Ipsos

WORLD WILL GROW FEWER
Which Means…

 Global Population Bust. Growth more from ageing and immigration than
 fertility.
 ‒ Reach 8-9 billion by 2050-60, then start to decline.
 ‒ End of century, population size like 2020’s. Dramatic shift in population structure.
 ‒ Older with diminishing fertility.
 Not good, not bad, but important.
 ‒ Smaller families.
 Reduces denominators. ‒ Geographic shift.

45 ‒ © Ipsos

COVID-19

Impact on key demographics

 Depressed fertility rates

 Disrupted immigration

 Excessive death among elderly

 Outmigration from major cities
 (temporary?)

46 ‒ © Ipsos

THANK YOU Contact: Darrell.Bricker@Ipsos.com

47 ‒ © Ipsos

MOBILE PLANET

KEYS – A WEBINAR SERIES BY IPSOS

Peter Otto
Chief Client Officer
© Ipsos

FUTURE OF MOBILITY

 © Ipsos | Doc Name

CURRENT STATE OF MOBILITY, IS A STATE OF IMMOBILITY

 © Ipsos | Doc Name

1
 Movement as a percentage of business as usual

5Source:
 © Ipsos
 0%
 100%
 120%
 140%

 20%
 40%
 60%
 80%
 02/03/2020
 05/03/2020
 08/03/2020
 11/03/2020
 14/03/2020
 17/03/2020
 20/03/2020
 23/03/2020

 | Doc Name
 26/03/2020

 Citymapper
 29/03/2020
 01/04/2020
 04/04/2020
 07/04/2020
 10/04/2020
 13/04/2020
 16/04/2020
 19/04/2020
 22/04/2020
 25/04/2020
 28/04/2020
 01/05/2020
 04/05/2020
 07/05/2020
 10/05/2020
 13/05/2020
 16/05/2020
 19/05/2020
 22/05/2020

 Early March 2020
 25/05/2020
 28/05/2020
 31/05/2020
 03/06/2020
 06/06/2020
 09/06/2020
 12/06/2020
 15/06/2020
 18/06/2020
 21/06/2020
 24/06/2020
 27/06/2020
 30/06/2020
 03/07/2020
 06/07/2020
 09/07/2020
 12/07/2020
 15/07/2020
 18/07/2020
 21/07/2020
 24/07/2020
 27/07/2020
 30/07/2020
 02/08/2020
 05/08/2020
 08/08/2020
 40% of their Pre-Covid mobility levels

 11/08/2020
 14/08/2020
 17/08/2020
 20/08/2020
 23/08/2020
 26/08/2020
 29/08/2020
 01/09/2020
 04/09/2020
 07/09/2020
 10/09/2020
 13/09/2020
 16/09/2020
 19/09/2020
 22/09/2020
 25/09/2020
 28/09/2020
 01/10/2020
 04/10/2020
 07/10/2020
 10/10/2020
 13/10/2020
 16/10/2020
 19/10/2020
 22/10/2020
 25/10/2020
 28/10/2020
 31/10/2020
 03/11/2020
 06/11/2020
 09/11/2020
 12/11/2020
 15/11/2020
 18/11/2020
 21/11/2020
 24/11/2020
 27/11/2020
 30/11/2020
 03/12/2020
 06/12/2020
 Urban mobility in Top cities around the world are currently at

 09/12/2020
 12/12/2020
 15/12/2020
 18/12/2020
 21/12/2020
 24/12/2020
 27/12/2020
 THE CURRENT STATUS OF IMMOBILITY

 30/12/2020
 02/01/2021
 05/01/2021
 08/01/2021
 11/01/2021
 14/01/2021
 17/01/2021
 20/01/2021
 23/01/2021
 26/01/2021
 29/01/2021
 01/02/2021
 04/02/2021
 07/02/2021
 10/02/2021
 13/02/2021
 16/02/2021
 19/02/2021
 22/02/2021
 25/02/2021
 28/02/2021
 03/03/2021
 06/03/2021
 09/03/2021
 12/03/2021
 15/03/2021
 18/03/2021
 21/03/2021
 24/03/2021
 27/03/2021
 30/03/2021
 02/04/2021
 05/04/2021
 08/04/2021
 11/04/2021
 Till mid of April 2021
 Paris
 Milan
 Madrid
 London
 Istanbul

 Moscow

 Singapore
 Sao Paulo
 Amsterdam

 Mexico City
 36 cities avg

 New York City

 San Francisco

ALSO MY PERSONAL MOBILITY HAS CHANGED

 © Ipsos | Doc Name

TRENDS GLOBAL AIR TRAFFIC FAR AWAY FROM
#1 IMMOBILITY
 RECOVERY
 Number of planned departures of regular flights

 2019/2020

 -43,3% 2021/2020

 -70,4% 2020/2019

 2021/2020

 week

5 © Ipsos | Doc Name Source: OAG, statista
3

TRENDS CAR PURCHASES ARE BECOMING DIGITAL
#1 IMMOBILITY
 Customers made the switch and Automotive brands now follow

#2 DIGITAL
 PURCHASE
 2020

5 © Ipsos | Doc Name
 Source: Ipsos Navigator
4

TRENDS CAR SALES WERE DOWN – BUT EVs ARE UP
#1 IMMOBILITY

#2 DIGITAL EVs on
 PURCHASE stock

#3 ELECTRIFICATION 3.3 million (#2)

 4.6 million (#1)

 1.8 million (#3)

5 © Ipsos | Doc Name
 Source: EV VOLUMES
 +43%
5

TRENDS FROM TRADITIONAL AUTO TOWARDS TECH
#1 IMMOBILITY

#2 DIGITAL 
 Only Τ
 PURCHASE
 FULLY AUTONOMOUS VEHICLE.
 of new car buyers would consider a

#3 ELECTRIFICATION
 Men under the age of 40 years, who live in a large
#4 CONNECTIVITY metropolitan area as well as long-term commuters
before AUTONOMOUS show the highest interest in self-driving functions.

 But safety remains the first barrier to adoption.

 While today the interest in most CONNECTIVITY FEATURES is high.

 Source: Ipsos Navigator
5 © Ipsos | Doc Name

6

TRENDS REDEFINING SAFETY
#1 IMMOBILITY PRE-COVID POST-COVID

#2 DIGITAL
 PURCHASE SAFE
 ENVIRONMENT

#3 ELECTRIFICATION PERSONAL PERSONAL
 SECURITY SECURITY
#4 CONNECTIVITY
 CRASH CRASH
before AUTONOMOUS
 PREVENTION PREVENTION

#5 REDEFINED
 SAFETY
 CRASH CRASH
 PROTECTION PROTECTION

 + as touchless as possible
 + incl. air filtration + incl. antibacterial surfaces
 + creating a “clean & safe” feeling in individually owned vehicles
5 © Ipsos | Doc Name

7

TRENDS DECLINE IN COLLECTIVE
#1 IMMOBILITY
 TRANSPORTATION
#2 DIGITAL
 PURCHASE

#3 ELECTRIFICATION

#4 CONNECTIVITY
before AUTONOMOUS

#5 REDEFINED
 SAFETY

#6 DECLINE IN
 COLLECTIVE
 TRANSPORTATION

 Source: Ipsos Navigator
 © Ipsos | Doc Name

TRENDS GLOBAL VS. LOCAL
#1 IMMOBILITY
 Development of Future Vehicle Operating Systems will be
 expensive and therefore global
#2 DIGITAL

 Provider
 PURCHASE

 Vehicle
 etc.
#3 ELECTRIFICATION

 System (OS)
 ?
 Operating
#4 CONNECTIVITY
before AUTONOMOUS Smartphone

#5 REDEFINED
 Provider

 SAFETY etc.

#6 DECLINE IN
 System (OS)

 COLLECTIVE
 Operating

 TRANSPORTATION
 etc.
#7 GLOBAL vs. RISE
 OF LOCAL
 © Ipsos | Doc Name

TRENDS RISE OF LOCAL
#1 IMMOBILITY
 Future Mobility Solutions will be local.

#2 DIGITAL
 • Need to adapt to local culture, geography, infrastructures and environment.
 PURCHASE
 • Need to understand local customers and adapt to local eco-systems.
#3 ELECTRIFICATION
 • Public Transportation and Mobility as a Service (MaaS) will integrate local
 sustainable micro-mobility services
#4 CONNECTIVITY
before AUTONOMOUS

#5 REDEFINED
 SAFETY

#6 DECLINE IN
 COLLECTIVE
 TRANSPORTATION

#7 GLOBAL vs. RISE
 OF LOCAL
 © Ipsos | Doc Name

TRENDS
#1 IMMOBILITY

#2 DIGITAL
 PURCHASE RELATIONSHIP WITH CUSTOMERS
#3 ELECTRIFICATION

 AND ABILITY TO BUILT TRUST
#4 CONNECTIVITY
before AUTONOMOUS
 WILL BE CRITICAL SUCCESS FACTORS
#5 REDEFINED
 SAFETY

#6 DECLINE IN
 COLLECTIVE
 IN FUTURE MOBILITY.
 TRANSPORTATION

#7 GLOBAL vs. RISE
 OF LOCAL
 © Ipsos | Doc Name

SPOTLIGHT ON
LATIN AMERICA

KEYS – A WEBINAR SERIES BY IPSOS

Ana Maria Leyva
Chief Client Officer, Latin America

LATAM:
A REGION OF
CONTRASTS

First, some numbers to give us a perspective

 GDP:

 $5.3 Trillion US
 640
 Million people

 61% Services 80% Urban
20 24% Industrial 24 24% (0-14 years old)
 Young population

Countries
 5% Agro % 66% penetration
 Internet

 Source: Stattista.com April 2021

A region where each country has unique
assets that make it attractive
 For its Historic Attractions For its Nature

 Mexico 88% Brazil 72%

 Peru 78% Mexico 43%

 Colombia 28% Colombia 37%

 For its food For its music

 Peru 82% Brazil 72%

 Mexico 70% Argentina 62%

 Argentina 50% Mexico 62%

 Source: 403 Opinion leaders in LATAM 2019

Let´s look at Latin-American
citizens´ feelings and perceptions
 nowadays

Perceptions 2020
• 2020 was a difficult year for Latin Americans: 9 in 10 people consider 2020 as a bad
 year, both at country and personal level
• Latin-Americans more pessimistic than the rest of the world

 Source: Ipsos Global Advisor – 2021 Predictions – December 2020

What about today…
• People still feel pessimistic about the present, 80% perceiving that their respective countries
 are going in the wrong direction.
• Sentiment that has been deteriorating in the past months

 Source: Ipsos Global Advisor – April 2021

…so, what worries people in LATAM today?
• Besides COVID, Latin-Americans are very worried about issues affecting their everyday life
• People are less worried about issues impacting in the long term

 Source: Ipsos Global Advisor- What
 worries the world – April 2021

With some specifics by country…
• For some, short-term worries are even greater than COVID

 Source: Ipsos Global Advisor- What worries the world – April 2021

But what about tomorrow?
• Latin-Americans are very optimistic when it comes to the future

 Source: Ipsos Global Advisor – April 2021

But what about tomorrow?
• Most people expect an important improvement on their quality of life in the long term

 Source: Ipsos Global Advisor – April 2021

Let´s dive into two key issues: Climate Change and
Inequalities that will impact the future of Latin-Americans

How much do we care about the climate?
• Climate emergency is at the top of our values
• We feel strongly about what needs to be done… do we really?
 I understand what action I need to take to
 play my part in tackling climate change

 Source: Ipsos Global Trends December 2020 & November 2021
 Source: Ipsos Global Advisor- Earth Day March 2021

…who else is responsible?
• And we expect both corporations and governments to act now
 Government will be failing if they do not Corporations will be failing employees and
 take a action now in climate change consumers if they do not act now on climate change

 Source: Ipsos Global Advisor- Earth Day March 2021

What about Poverty and Inequality?
• Income inequality is expected to continue to be unaddressed
• 68% of people in LATAM expect this to increase

 Source: Ipsos Global Advisor – Predictions 2021 Dec 2020

Key takeaways on LATAM

 • Latin-Americans are concerned about past and present situations, being very
 conscious of the issues they face

 • Regardless of the problems in the region, they are optimistic about the
 future

 • However, many of the structural inequalities are expected to remain.

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