DOING BUSINESS WITH PRUDENTIAL - Life Resource Guide 2021
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DOING BUSINESS
WITH PRUDENTIAL
Life Resource Guide 2021
In steady times as well as during crises, Prudential is here to support you with tools and resources to help you
place business and keep your practice moving forward. This “ebook” is designed to help you find what you need
quickly. Please check back often as we will continue to provide updated information in the weeks to come.
SERVICE, NEW BUSINESS, RELY ON THE
PRODUCT PRODUCT TOOLS AND
AND UNDERWRITING eCAPABILITIES STRENGTH OF
SPOTLIGHT ANNOUNCEMENTS RESOURCES TO HELP
ANNOUNCEMENTS PRUDENTIAL
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Need additional assistance? Please contact your Prudential wholesaler.
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
1033388-00013-00 Ed. 05/2021
NOT FOR CONSUMER USE
Service, New Business, and Underwriting Announcements
Below are announcements to keep you informed as we adapt and enhance our processes.
Informal Inquiry COVID-19 Underwriting Human API Updates Service Update
Process Update Guidelines
UNDERWRITING
JANUARY 25, 2021
COVID-19 Guidelines
Here are Prudential’s underwriting guidelines related to COVID-19. Contact your
Underwriting team if you have any questions.
COVID-19 diagnosis or suspected infection:
Informal Inquiry Process Update – Effective March 1, 2021
• Postpone 30 days from full recovery*
In order to continue to provide strong service on large informal cases as well as your formal applications, effective
• Hospitalized - postpone 3 months from full recovery
March 1, 2021, we are updating our informal submission guidelines as follows:
• Hospitalized with intensive/critical care needed - postpone 6 months from full
• Minimum face amount of $3M, all products. recovery, then individual consideration
• Will also accept face amounts less than $3M if the annual premium is $25,000 or greater (annual *Full recovery means the individual has returned to normal physical function and activities.
premium should be listed on the cover sheet or a supporting proposal included).
This change in our process will allow us to focus more resources on your larger cases and formal applications.
Underwriting Restrictions:
Less detailed questions can still be directed to our Quick Quote mailboxes or by utilizing other self-service tools • Currently not accepting applications for age 80 and over
such as XRAE and Rx for Success. Both tools can be found on pruxpress.com: • Postponing any application at age 65 and over with a rating class of table D or
higher or a temporary extra premium of >$25 per $1000 (e.g. $10x3 = a total of
• XRAE – located under the “Place New Business” heading and then under “More New Business Tools.” $30)
• Rx for Success – located under the “Place New Business” heading and then under “Working with
• Postponing any application with a ratable chronic respiratory condition (i.e.
Prudential.” COPD, asthma, lung cancer)
Contact your dedicated Prudential New Business team for assistance. • Postponing any application at all ages with a rating table D or higher for an
immunodeficiency disorder
• Additional attention will be paid to any ratable immunodeficiency disorder at all
ages and of any coronary artery disease, COPD, or lung cancer history in
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR CONSUMER USE. applicants ages 60 and over. The underwriter will look for good follow-up with the
client’s personal physician, as well as excellent control of the respective medical
© 2021 Prudential Financial, Inc. and its related entities.
condition.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation
of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a
client's retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates.
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR CONSUMER USE.
© 2021 Prudential Financial, Inc. and its related entities.
NR-20WF12227114 Ed. 02/2021
Life Service & Large Case Retention eInterview Expansion PruXpress Quickform
Underwriting and Reinsurance Capacity to Fast App Revisions
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
SERVICE
Life Service & Underwriting UNDERWRITING Large Case Retention and
Reinsurance Capacity
Update
Prudential’s large case retention and reinsurance capacity offers the flexibility you need.
At Prudential, we take pride in our ability to handle your most challenging high-profile client requests. We have high automatic
Prudential's Service & Underwriting teams are working very hard on your business to do everything possible to ensure a successful
binding limits and internal retention for large cases. Add in our expertise in getting high face amount cases placed and exceptional
year-end. We thoroughly appreciate the urgency that you have shared with us about the importance of getting cases completed for
facultative relationships, and you can see why Pru is the place for your large cases!
your clients in a very difficult environment.
Please be sure to help clients understand these two aspects of the large case process:
Unfortunately, the recent surge in application volume from the VUL deadline has increased pending volume and impeded our ability to }}Cases requiring facultative reinsurance can take longer than expected to complete, as they can involve negotiations with
stay on track. While our service targets have been the same for many years, we feel it is very important to be transparent on the multiple reinsurance companies.
current state of service. Therefore, after careful consideration of all available options, we feel that it’s necessary to take the }}Because we need to appropriately manage mortality risk, we will sometimes have to offer less than the retention limits listed
extraordinary step of updating our Underwriting service expectations from the normal, 90-95% within 3 days of ARR (all requirements in our tables.
received), to a new temporary guideline of: within 5 days of ARR. Below are our Capacity Limits, Jumbo Limits, Automatic Issue Limits, and Internal Retention Limits.
Important VUL/Large Case Note: Underwriting will continue to prioritize the VUL and large case work, striving to turn those cases CAPACITY LIMITS
around within the normal BAU goals to meet the upcoming deadlines. Maximum capacity currently available on a facultative basis is $125 million for the following current Prudential products:
Term Elite®, Term Essential®
}}
These temporary expectations will continue through year-end and will be re-evaluated in early January to determine if they can be PruLife® Essential UL, PruLife Founders Plus UL®, PruLife Index Advantage UL®
}}
adjusted back to the service level you are accustomed to. An update will be provided in January. PruLife® Custom Premier II VUL and VUL Protector®
}}
PruLife® SUL Protector, PruLife® SVUL Protector, PruLife® Survivorship Index UL
}}
These are the steps being taken to improve the current situation:
JUMBO LIMITS
1. Prioritization of VUL & Large cases against deadlines The maximum amount of coverage in force and applied for in all companies that allows the policy applied for to continue to qualify
for automatic reinsurance. The jumbo amount is the total amount of coverage in force and applied for with all companies.
2. An underwriting class is underway and another will be added to increase capacity
TERM PRODUCTS
3. Case management will assist underwriting with case prioritization through listings and understanding of your priority cases
Age* Preferred Best – Class E* Class F – H
We do ask that you please limit escalations to cases beyond 5 days to allow the underwriters the time needed to focus on being as 18 – 75 $65,000,000 $65,000,000
76 – 85 None None
productive as possible. We are very committed to helping everyone achieve their year-end goals. Thank you for your support!
*Maximum rating is Smoker/Non-Smoker.
PERMANENT PRODUCTS (INCLUDING SURVIVORSHIP)
Age** Preferred Best – Class E Class F – H
0 – 80 $65,000,000 $65,000,000
81 – 85** $50,000,000 $50,000,000
**Maximum available rating class for ages 81 to 85 is Table D; for Survivorship, maximum rating applies to the healthier life.
Maximum issue age available is 85.
AUTOMATIC ISSUE LIMIT (AUTOMATIC CAPACITY)
The maximum amount of coverage that may be issued under a policy which is to be ceded to the reinsurers on an automatic
basis. It is determined by the sum of the Prudential Internal Retention Limit and Automatic Binding Limit. The maximum limit for
single-life and second-to-die permanent policies is $65,000,000. There are different, lower limits for Term policies. Please contact
Underwriting for the product specific automatic issue amount.
Both the automatic and jumbo limits vary depending upon age, plan type, rating classification, foreign residence and travel,
occupation, and special risk factors. Refer to pg. 3 for the automatic and jumbo limits for foreign residents. Underwriting rules are
subject to change at our discretion.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation
of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a
client's retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates.
Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential
Financial, Inc. and its related entities, registered in many jurisdictions worldwide..
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR CONSUMER USE.
© 2020 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. NOT FOR CONSUMER USE.
and its related entities, registered in many jurisdictions worldwide.
© 2020 Prudential Financial, Inc. and its related entities.
NR-11491405 Ed. 11/2020 1008482-00017-00 Ed. 07/2020
2
NOT FOR CONSUMER USE
Product Spotlight
VUL and SVUL
VUL and SVUL from a carrier you can trust
We offer some of the most competitive variable life insurance products available, even in a persistent low interest rate environment.
Clients are attracted to our adjustable no-lapse guarantees, potential to build cash value through the market, and over 60 investment
options.
Discover five reasons why Prudential is your complete VUL provider with VUL Protector®, PruLife® SVUL, and PruLife® Custom Premier II.
Here are resources to fuel your VUL success:
Client Strategies The Power of Prudential’s
Investment Platform Performance Insights
Strategies showcasing the power of Prudential’s Check out the engine under the hood. Review quarterly performance of these VUL
VUL products. products.
VUL Protector and Mirrored Loans The Investment Platform VUL Protector
VUL Protector with BAR VUL Protector Custom Premier II
SVUL Protector with SBAR Custom Premier II SVUL Protector
Custom Premier II, Best of Both Worlds SVUL Protector
(Indexed Account Rider)
Pru Makes Doing Business Easier
Our eCapabilities are designed to deliver a seamless, end-to-end digital experience for you and clients. This includes our Fast App process and PruFast Track
accelerated underwriting process, which make for a faster and easier way to do business. In addition, LifeInsight, our innovative policy management tool, provides
quick and easy tracking of performance and policy goals for inforce VUL policies in your book.
Email This Page
3
NOT FOR CONSUMER USE
Product Announcements
Product Availability Grid
Find any product announcements or changes here.
VULP Launch Notice Founders Plus & Essential Premium Limits
(May Reprice) UL Launch Notice Announcement
7702 New Business 7702 FAQs
Update
4
NOT FOR CONSUMER USE
Tools and Resources to Help
2021 Trimester Marketing The Prudential Advantage
Resource Site Learn about our end-to-end sales
Bookmark the site for everything process.
Trimester program-related,
including key materials and
monthly webinar events.
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
THE PRUDENTIAL ADVANTAGE
Prudential and your local wholesaler can help you grow your practice by working with you throughout the ENTIRE sales process, offering our industry-
leading sales support, effective resources, and tailored point-of-sale support.
EDUCATION CLIENT POINT-OF-SALE COMPLETING POST-SALE
• Thought Leadership IDENTIFICATION • Case Design THE SALE SUPPORT
• Industry, Market & • Sales Strategies • Engaging Client • Comprehensive • LifeInsight for
Legislative Updates Materials eCapabilities In-force Illustrations
• Client Profiling
& Investment
• Virtual CE • Competitive & • Underwriting Expertise
• Retirement, Estate, Performance
Business & Protection Comprehensive • Dedicated Case
• Sub-Advisor Support • Client Service Portal
Planning Ideas Product Portfolio Management Team
Web page
k CARES Act k Concept Matrix k Product Matrix k Life Resource Guide k LifeInsight with a
NEW Investment
k SECURE Act k High-Net-Worth k Power of Two k PruFast Track Feature
Market
k Tax Claw-Back k VUL Investment Story k eCapabilities k In-force IIlustrations
k Policy Review with
k Market Commentary Mirrored Loans k Strength of Prudential k eClient Interview k BAR Concierge
(Coming soon!)
k Growing Your Practice k Asset Protection k VUL, SVUL, BAR k eDelivery
Competitive Edges
k Advanced Planning k Chronic Illness k Underwriting Guide
Team
k Women’s Market
NOT FOR USE WITH CONSUMERS
1037513-00001-00 Ed. 07/2020
Flyer
See next page for more Tools and Resources
5
NOT FOR CONSUMER USE
Tools and Resources to Help (continued)
Access information about each subject here.
Prudential and COVID-19
This web page has pertinent information for the customers and communities we serve, to help them
through this difficult time.
Web page
Thought leadership
Find the latest thought leadership here.
Web page
6
NOT FOR CONSUMER USE
eCapabilities
eCapabilities
Our eCapabilities are designed to deliver a seamless, end-to-end digital experience for you and for clients. Whether you’re
working virtually, in the office, or on-the-go, it’s a faster and easier way to do business. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
eCapabilities By the Numbers
Our full suite of eCapabilities has helped tens of thousands of clients get life insurance faster and more
easily by enabling them to complete the entire insurance process virtually. For financial professionals like
you, eCapabilities has eliminated paperwork and streamlined every step, allowing you to deliver a modern
customer experience, and giving you more time to grow your business. Our numbers tell the full story.
Prudential’s WE’RE STREAMLINING FOR A NEW ENVIRONMENT
eCapabilities: SUCCESS STORIES
PRUFAST TRACK
Here are a few examples of how quickly business can be done with eCapabilities:
44% We recognize the increased need to minimize in-person interactions and we understand the
A Faster, Easier 95% 90% latest challenges associated with obtaining clients’ medical information. Our eCapabilities PIVOTING TO DIGITAL
Client: 39-year-old female mitigate those challenges by creating a seamless, digital experience from start to finish. IS EASY
(and Virtual) Way Product: Term Essential 20
95%
placement
placement
rates
rates 44%
of of
cases
cases 90%of accelerated
of accelerated Refer to the chart when submitting new life insurance business. 1. Submit via the Xpress
Face amount: $1,000,000
to Do Business for accelerated were accelerated in decisions made in
Product TERM
UNIVERSAL
SURVIVORSHIP
Worksheet or Drop Ticket
RESULT: Submission to placement in 3 business days.
decisions Q1 2020 48 hours or less & VARIABLE 2. Refrain from ordering
The 5 eCapabilities work Xpress Worksheet
medical requirements
Submission Method(s) Xpress Worksheet Long Application
together to simplify and speed Drop Ticket 3. Set expectations with
the client for:
up each stage of the life Client: 41-year-old male
1. iPipeline 1. iPipeline
Product: VUL Protector eSignature for Submission DocuSign* − The online interview
2. DocuSign* 2. DocuSign*
insurance process and help Face amount: $1,000,000 − Electronic Health
eINTERVIEW
Preference Records (Human API)
you continue to do business, Ages 18 – 60, face
Prudential (Prudential Preference
RESULT: Submission to placement in 2 business days. amount up to $3 million
whether you’re in the office, at Requirement for PruFast Track)
Ordering
home, or on the go. Over 50% 90% 24 minutes 24/7 availability Ages 0 – 17; over 60;
or face amount over Preference Preference Preference
PLEASE NOTE:
Client: 52-year-old male completed within completion average eInterview even holidays and $3 million • Multiple ownership
They include: arrangements (Trusts,
Product: PruLife Custom Premier II 24 hours rate completion time weekends Yes Entities, Corporations)
Face amount: $780,488 Online Interview Yes No
(Xpress Worksheet Only)
not available in iGo.
eSubmission
RESULT: Submission to placement in 5 business days. PruFast Track Yes Yes No
eDelivery
eInterview Producer & Applicant Yes Yes No
Average ePolicies are Delivery (Eligible applications, QUESTIONS
Client: 62-year-old male. Policyowner for 11 years who’s
4%
Consent Required)
eReview available for delivery
eDELIVERY
Preference** Contact your case manager
concerned about the impact of market volatility on his ePolicy placement
with PruFast Track
• eSubmission
policy.
higher placement 3 days same day eIssue
PDF to Producer
Yes Yes Yes
for additional details.
Product: PruLife Custom Premier II
• eInterview with 41% delivered in
eDelivery Face amount: $1,500,000 than paper policies* faster than eSignature (eIssue Delivery) DocuSign* DocuSign* DocuSign*
• eReview with PruFast Track
paper policy placement 2 days * Firm approval required. Contact your case manager for details. Not available for NY Replacements,
• eDelivery RESULT: The producer was quickly able to address
eService the client’s concerns after using LifeInsight to review Term Conversion Delivery Requirements, or Post Issue.
• eService with
with LifeInsight
®
LifeInsight ® ** Policies will be issued via eDelivery or eIssue. Paper policies available upon request only.
and understand the policy performance. He created a
LifeInsight Summary the same day to review with the
client. This led them to make a few changes in the policy, Talk to your Prudential representative to find out how eCapabilities can help you grow your business. The availability of coverage and rates will vary based on company underwriting criteria including, but not limited to, age, sex, health history,
WE’RE JUST GETTING STARTED including updating the premium schedule and choosing smoking status, and residency. Underwriting rules are subject to change at our discretion.
new investments they felt would keep the policy aligned This material is being provided for informational or educational purposes only and does not take into account the investment objectives
These are just a few examples of how with the client’s goals. *Information based on an internal review of third-party business. or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation
our eCapabilities have helped us deliver The availability of coverage and rates will vary based on company underwriting criteria including, but not limited to, age, sex, health history, smoking status, and about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact
outstanding service to clients and our residency. Underwriting rules are subject to change at our discretion. a financial professional.
financial professionals. If you haven’t Talk to your Prudential representative to find out how eCapabilities can Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY), and Pruco Life
help you grow your business.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any
taken advantage of these services, then clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement Insurance Company of New Jersey (in NY). All are Prudential Financial companies located in Newark, NJ.
now is the perfect time to start. savings. Clients seeking information regarding their particular investment needs should contact a financial professional. FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.
Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates. © 2020 Prudential Financial, Inc. and its related entities.
1041904-00002-00 Ed. 11/2020
REF# 10044742
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.
eCap COVID-19 Flyer
© 2020 Prudential Financial, Inc. and its related entities.
1037404-00001-00 Ed. 06/2020
Flyer Flyer Flyer
1036808-00002-00 Ed. 06/2020
eInterview eDelivery
Our eInterview process provides clients with the flexibility to Our delivery process sends the policy electronically for
complete the client questionnaire at their leisure. signatures and then, once received, it is automatically
delivered for placement.
Prudential’s eDelivery:
Efficient policy placement
Prudential’s eDelivery lets you spend more time selling and
less time worrying about policy placement.
PROCESS FLOW
BENEFITS OF PRUDENTIAL’S eDELIVERY
• Increased Placement Potential: On average there is a 4% increase
Customer agrees to eDelivery during
in placement with eDelivery.*
application process.
• Faster Cycle Times: The issued to placement cycle time may be as
little as 24 hours.
• Strategic Selling: eSubmission + eInterview + eReview with PruFast
Track + eDelivery = Competitive Advantage!
Policy is issued and sent to the • Improved Quality: The system promotes In Good Order (IGO)
Brokerage General Agency for review, then completion, preventing re-work or unnecessary delays at policy
released to the financial professional. delivery.
ELIGIBILITY REQUIREMENTS
• All Term Products
• Select Permanent Products Without an Illustration*
Financial professional reviews the policy
• Single Insured Only (Social Security Number required)
and electronically applies signature.
• Single Individual Policyowner (Social Security Number required; no
entities or multiple owners)
Restrictions: Not Available in Guam, on NY Replacements, Juveniles,
Placed Changes or Term Conversions.
Policy is sent to insured/owner to review
and electronically sign. Not available on PruLife Index Advantage UL® in NY, PruLife Private
Placement VUL, PruLife Index Advantage or PruLife Founders Plus UL®
with the Premium Deposit Account. Not available on permanent products
when an illustration is required at delivery.
Overcoming Challenges. Achieving Goals.
Creating a better client experience.
COMPLETED POLICY IS DELIVERED TO That’s financial wellness.
PRUDENTIAL FOR PLACEMENT.
Contact your New Business Case Management team
for questions and training tools!
*Source: Prudential Individual Life Insurance internal
study – January 1, 2019, to August 30, 2019.
NOT FOR CONSUMER USE.
1026451-00001-00 Ed. 10/2019 Exp. 04/01/2021
Flyer Brochure Flyer
See next page for more eCapabilities
7
NOT FOR CONSUMER USE
eCapabilities (continued)
PruFast Track
Our accelerated underwriting process makes it faster and easier for eligible clients to get life insurance,
while giving you more time to grow your business.
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS
PruFast Track UNDERWRITING PruFast Track FAQs PruFast Track
By the Numbers PUT YOUR LIFE FASTER AND EASIER UNDERWRITING
PruFast Track is Prudential’s accelerated underwriting process for
What is PruFast Track?
PruFast Track is Prudential’s accelerated underwriting process that allows for an Accelerated decision for
PruFast Track launched on August 1, 2016. Since then, it’s helped tens of thousands of clients
get life insurance faster by eliminating the hassle of blood work and medical exams. It’s also CLIENTS ON TRACK eligible applicants. clients who are applying for individual life insurance within specific eligibility criteria. It’s a more
customized approach than traditional underwriting. Requirements are based upon an evaluation of the
TO A QUICKER
} More convenient
client information, not just age and coverage amount.
reduced paperwork for financial professionals like you—giving you more time to focus on growing } Less invasive for clients
APPROVAL
your business. We’ll let the numbers tell the story.1 } Still uses experienced underwriters It’s a more streamlined process as well. The initial submission can be made via PruXpress Quick Form or
} Plus, there’s no change in pricing or commissions for you! drop ticket, and the client then completes the remainder of the application via a client interview that can
be completed by the client online using Prudential’s eInterview, or via a traditional telephone interview.
*For a limited
WHO’S ELIGIBLE?
time, the face The PruFast Track process determines the client’s underwriting path. The speed of the PruFast Track
amount limit for All applicants1 who meet the following requirements: process depends on completion of the client interview and receipt of the Authorization. Accelerated cases
PruFast Track has } Age: 18 to 60 will be approved within hours or days. Cases that do not qualify for the Accelerated path will generally
been increased to $3 } Face Amounts: $100,000 to $1,000,000* follow our traditional process. Either way, the producer will be notified about the specific underwriting
million for eligible } Underwriting Category2: Nonsmoker or better path and information required.
policies. } Products3: All Term Products (except PruTerm One), PruLife®
130,000+ 42,000+ 26,000+ 6,400+ Custom Premier II, VUL Protector®, PruLife® Founders Plus UL,
PruLife® Index Advantage UL, PruLife® UL Protector, PruLife® Who’s eligible?*
Applications Accelerated eInterviews APS
Processed Decisions Only Decisions Essential UL
UNDERWRITING APPROVAL TRACK PruFast Track eligible individuals are age 18 – 60, applying for coverage amounts of $100,000 to
$1,000,000. In general, younger and healthier clients are more likely to follow the Accelerated path,
ACCELERATED FULL UNDERWRITING although some minor medical conditions and/or non-medical issues are allowed.
Our program guidelines } Generally healthy } May have health impairments PruFast Track is available on most of Prudential’s term and permanent life insurance products, but not
} Preferred classes } All classes available on survivorship products. Applications with underwriting category quoted of Preferred Smoker,
} No exams/labs } Full Age/Amount exam and labs Smoker, or Special Class rating are not eligible.
Minimum Age Is Maximum Age Is } Approved in 1 to 2 Days } Normal cycle time
18 60
*Multiple applications submitted on the same client at the same time are not eligible.
} Height and weight within preferred guidelines. } Major medical conditions that require Full Underwriting
} No family members who have died before age 60 include, but are not limited to: What types of data are used?
Minimum Face Is Maximum Face Is
from cancer, heart disease, or diabetes. • Most heart conditions
$100,000 $3,000,000* } No cigarette use (including vaping, ecigarettes) in • Most cerebrovascular conditions
• Cancers
We work with third-party vendors to gather and/or verify the following information:
the past year.
For Accelerated Business To Be Eligible • Diabetes, high blood sugar, and glucose intolerance • Client identification
} Hypertension may qualify if well controlled.
• Hepatitis • Fraud and insurance history
*
For a limited time. } No DUIs and a relatively clean driving record.
• Epilepsy and seizures
} Aviation and avocations are accepted. • Prescription history
• COPD
} Minor health conditions accepted, such as: • Motor-vehicle records
• Ulcerative Colitis and Crohn’s Disease
• Mild asthma • MS/Parkinson’s
• Cysts • Bipolar Disorder or Major Depression
• Benign polyps • Kidney and/or Liver Disease Will my clients be required to complete a phone interview for PruFast Track?
• Mild anxiety } Other non-medical conditions that require Full Underwriting:
• Basal cell cancer • DUI within 5 years Prudential offers an online eInterview or a traditional telephone interview. Submissions using the PruXpress
• Some types of benign heart murmurs • Alcohol or drug treatment within 5 years Quick Form have the option of choosing which interview the client prefers. All drop ticket submissions will
• Drug use within 5 years require a telephone interview.
• Current cigarette or cigarette use with the past year
• Previous Prudential application within the past year
The better we get, the 44% of Cases Were • Single client applying with multiple carriers (i.e., “stacking”)
• Producer quoted smoker or substandard rating class
more you can benefit Accelerated in Continued on the next page.
Q1 2020 1
Multiple applications submitted on the same client at the same time are not eligible.
2
Applications with underwriting category quoted of Preferred Smoker, Smoker or Special Class rating are not eligible.
3
Survivorship products are not eligible. Not for Consumer Use.
NOT FOR CONSUMER USE. The Prudential Insurance Company of America, Newark, NJ
© 2020 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of © 2020 Prudential Financial, Inc. and its related entities.
1006206-00002-00 Ed. 02/2020 Exp. 09/01/2021
True value to the client that benefits the professional Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
1006547-00004-00 Ed. 04/2020 Exp. 10/01/2021
90% of Accelerated Decisions Are 95% Placement Rates for
Made in Less Than 48 Hours Accelerated Decisions
Flyer
1
August 1, 2016 through March 31, 2020.
The availability of coverage and rates will vary based on company underwriting criteria including, but not limited to, age, sex, health history, smoking
status, and residency. Underwriting rules are subject to change at our discretion.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial
situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or
investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Flyer FAQ Brochure
Life insurance is issued by The Prudential Insurance Company of America, Newark, NJ, and its affiliates.
FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.
© 2020 Prudential Financial, Inc. and its related entities.
1035836-00001-00 Ed. 05/2020
LifeInsight®
LifeInsight is an interactive, real-time policy management tool that gives producers the ability to assess policy
performance, review the impact of potential policy changes, and quickly prepare for a policy review. With a consolidated
view of all policy information, producers can provide clients with a clearer understanding of their life insurance.
Clients will have questions, An Industry First!
Life Insight has answers!
LifeInsight’s Save time with all
LifeInsight features that may help you provide the answers clients are looking for: New Investment investment information
consolidated in
Review Performance Feature one place
Visually compare readily available,
real-time performance with policy When clients need clarity, Our LifeInsight
assumptions
and you need to be able investment feature Use Understand how
to set expectations, gives you comprehensive LifeInsight’s funds within a policy
Visualize Changes LifeInsight will be the Investment are performing
access to everything you
Model various “what if” changes to tool that gives you the Feature
the policy with Scenario Builder need to understand the To...
resources to respond. investments within a
policy. Providing you with
Summarize Policy the resources needed
Share a simple, consolidated to support clients with Visualize where money
summary directly with clients
confidence and clarity. is allocated with our
intuitive graph
Easily identify whether a
Set a Baseline – Take full advantage of LifeInsight’s
features, ensuring your policies have a goal set.
policy is enrolled in an
ACCESS investment strategy
LIFEINSIGHT
Contact your local Prudential
1. Search for a policy in PruXpress
Sales Representative
or your Prudential Portal
for more!
2. Select the LifeInsight button
Contact your local Prudential Sales Representative for more!
FOR FINANCIAL PROFESSIONAL USE ONLY
CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS. NOT FOR USE WITH CONSUMERS. 1035343-00001-00 Ed. 05/2020
The Prudential Insurance Company of America, Newark, NJ.
1033002-00001-00 Ed. 03/2020
Flyer Guide Flyer
8
NOT FOR CONSUMER USE
Rely on the Strength of Prudential
These materials highlight how Prudential has been there—and will continue to be there—when clients need us most.
Prudential Confidence Digital Brochure Strength of the Rock Brochure
The Strength of
THE ROCK®
A PROUD HISTORY
A PROMISING FUTURE
Issued by The Prudential Insurance Company of America, Pruco Life Insurance Company
(in New York, by Pruco Life Insurance Company of New Jersey), or by Prudential Annuities
Life Assurance Corporation.
Investment and Insurance Products:
Not Insured by FDIC, NCUSIF, or Any Federal Government Agency.
May Lose Value.
Brochure
Not a Deposit of or Guaranteed by Any Bank, Credit Union, Bank Affiliate, or Credit Union Affiliate.
1032708-00001-00 Ed. 04/2020
1032708
Brochure
We Are the Rock
Prudential Financial
WE ARE THE ROCK
Prudential is one of the world’s largest financial institutions, with $1.551 trillion in assets under
management1 and approximately $4 trillion of gross life insurance in force worldwide.2 We have one
of the most recognized brands in the United States: The Rock, an icon of strength, stability, expertise
and innovation.3 We are known for our ability to deliver on our promises to our customers and we
are recognized as one of the world’s most admired companies. We believe our company has the
financial strength and depth of resources to deliver value for our customers, shareholders and other
stakeholders while meeting our regulatory obligations.
We have been building on a heritage of success for more than 140 years.
We have built our company on a proud heritage of life insurance and asset management expertise.
Our focus on life insurance, retirement and asset management is the result of numerous actions
taken over several years, which have produced a highly complementary set of businesses with
competitive advantages and opportunities to drive returns.
We offer our individual and institutional clients a wide array of financial products and services,
including life insurance, annuities, retirement-related services, mutual funds and investment
management. Our clients continue to see value in the solutions we offer, as demonstrated by flows
of client assets into our businesses. And we offer these products and services through one of the
largest distribution networks in the financial services industry.
Prudential is the largest life insurer in the United States (life and health combined) based on total
admitted assets.4 Our domestic insurance company subsidiaries’ financial strength is rated by the
major independent rating agencies as follows:
A.M. Best Company: Fitch Ratings: Standard & Poor’s: Moody’s:
A+ AA- AA- Aa3
Moody’s does not rate Pruco Life Insurance Company of New Jersey or Prudential Annuities Life Assurance
Corporation. Ratings as of February 5, 2020. The above ratings are subject to change and do not reflect
any subsequent rating agency actions.
Our balance sheet is strong, and we have solid capital consistent with our “AA” ratings objectives
for our insurance companies. Additionally, we maintain appropriate reserves, capital and risk control
procedures to help manage risk and protect our clients’ assets.
We are positioned to manage through the changing market.
Changing market conditions are challenging for companies around the world. The balanced mix of
risks and businesses that we’ve built since becoming a public company in 2001 positions us well to
manage through the challenging economic environment.
Prudential’s designation as a nonbank SIFI was removed during the third quarter of 2018, an
outcome that validates Prudential’s sustainable business model, capital strength and comprehensive
risk management. During its brief history as a nonbank SIFI, Prudential generated superior returns
on equity and produced significant cash flows, a considerable portion of which we have returned to
shareholders in a highly disciplined way.
We welcome appropriate regulation across our businesses and, throughout our history, we have
successfully innovated and adapted to many changes in regulatory constructs.
We have a diversified mix of businesses and risks.
The quality of Prudential’s business and risk diversification is a strong differentiating factor for the
company. We believe Prudential’s diversified and balanced mix of U.S. and international businesses
positions us well for sustainable long-term performance consistent with our goals.
Our global operations diversify our business risk across a broad range of both geographic and
demographic profiles. The mortality risk of life insurance helps balance the risks of our other products,
such as the longevity risk of variable annuities and group annuities. Our balanced mix of businesses
enables Prudential to provide financial growth and protection to clients at all stages of their lives.
Our international businesses and domestic insurance protection businesses—which comprise more
than half our capital—are impacted less by factors in the U.S. equity markets, and more by other
factors such as mortality risks and policy persistency.
Brochure
9
Life insurance is issued by Pruco Life Insurance Company except in New York, where it is issued by Pruco Life Insurance Company of New Jersey. VUL Protector, PruLife Custom Premier II, and PruLife SVUL Protector are offered through Pruco Securities, LLC (member SIPC). All are Prudential Financial companies located in Newark, NJ. Clients should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract, and/or underlying portfolios. The prospectus and, if available, the summary prospectus contain this information as well as other important information. A copy of the prospectus(es) may be obtained by contacting your Prudential Life Wholesaler or from prudential.com. Clients should read the prospectus carefully before investing. It is possible to lose money by investing in securities. This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing a client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. ISG_DG_ILI90_01 NOT FOR CONSUMER USE 10
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