Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
BRITISH MALAYSIAN CHAMBER OF COMMERCE

Doing Business in Malaysia
2017 / 2018
Unlocking Opportunities
                                             1
Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Foreword
                                                          Aurelia Silva
                                                          Executive Director
                                                          British Malaysian Chamber of Commerce (BMCC)

                                                         As a nation built on an ideological bedrock that       As emerging markets compete to make their mark
                                                         strives for progress and inclusiveness - Malaysia      in the global arena, Malaysia is poised to become
                                                         at the humble age of 60 has attained a reputable       a regional powerhouse in the years to come. The
                                                         stature in the South East Asian region attributed to   BMCC is eager to invite UK companies to play
                                                         its rapid economic growth and development.             an active role in this outcome. Our team includes
                                                                                                                sector specialists with vast knowledge and expe-
                                                         Malaysia’s numerous often global headline catch-       rience across industries who are ready to advice
                                                         ing economic endeavours have been a testament          and support UK companies seeking route to the
                                                         to its ambitious appetite to become an internation-    market.
                                                         ally recognised player. A country that can be de-
                                                         scribed as one that continuously yearns to punch       This tailor-made guide serves as a preliminary lit-
                                                         above its weight across the multitude of home          erature that attempts to describe Malaysia with rel-
                                                         grown industries, with an unwavering attitude that     evance and accuracy and to increase understand-
DISCLAIMER
                                                         has fuelled its modern era development thus far.       ing of companies looking to expand their business
This guide was produced by the British Malaysian                                                                into this beautiful part of South East Asia.
Chamber of Commerce (BMCC). Whereas every                Malaysia’s business etiquette and cultural values
effort has been made to ensure that the informa-         are derived from the relationship of Asian tradi-
tion given in this document is accurate, neither the     tions with the inherited virtues of British govern-
British Malaysian Chamber of Commerce nor its
                                                         mental, legal and educational systems adopted as
Departments (Overseas Partner Delivery) accept li-
ability for any errors, omissions or misleading state-   a result of the intimate past shared by both coun-
ments, and no warranty is given or responsibility        tries. This strong relationship that Malaysia and
accepted as to the standing of any individual, firm,     the UK enjoy is also reflected in their current eco-
company or other organisation mentioned.                 nomic ties and a solid balance of bilateral invest-
                                                         ments.
You may reuse this information (not including lo-
gos, images and case studies) free of charges in any     Today’s success of the country has been driven
format or medium, under the condition to acknowl-        largely by foreign investments through both port-
edge the source of the information (i.e. BMCC) in        folio and direct investments. Malaysia’s flourish-
your product or application.
                                                         ing and inclusive economy has been drawing the
Any enquiries regarding this publication should be       curiosity of foreign investors, exporters and ser-
sent to our Enquiry Service by email: info@bmcc.         vice providers alike.
org.my
or telephone: +60 (0)3 2163 1784                         The British Malaysian Chamber of Commerce
(Monday – Friday 09.00am-06.00pm)
                                                         (BMCC) has been part of this success support-
This publication is also available on our website at     ing and guiding UK companies through the legal
www.bmcc.org.my                                          and regulatory systems and facilitating business
                                                         matching with local partners.
© BMCC Copyright 2017

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Contents

    CONTENTS

    3   Foreword                                                        24   Mega Projects in Malaysia

    6   Highlights - A Diverse Blend of UK Companies in Malaysia        26   Industry Analysis

                                                                             27 • Financial Services
    8   Trade Figures                                                        28 • Outsource Malaysia - Business Services
                                                                             29 • Healthcare
                                                                             31 • Information, Communication & Technology
    10    Malaysia - Economic Overview                                       32 • Oil & Gas
                                                                             36 • Electrical & Electronics
                                                                             37 • Food & Beverage
    11    Global Competitiveness Index                                       38 • Manufacturing
                                                                             39 • Infrastructure
                                                                             40 • Education
    12    Overall Outlook Malaysia                                           42 • Tourism

    13    Monetary Outlook
                                                                        44   Regional Development

    14 ASEAN & AEC
                                                                        46   Case Study

    16    Malaysia Moving Forward - Economic Transformation Programme
                                                                        47   New Business Incentives by MITI

    17    12 National Key Economic Areas
                                                                        48   Business Start-Up Considerations

    18    11th Malaysia Plan
                                                                        49   Business Etiquette

    20    Greater Kuala Lumpur - Revitalising The Heart of Malaysia
                                                                        50    Malaysian Free Trade Agreements

    22    Bandar Malaysia
                                                                        52    Sources

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Highlights - A Diverse Blend of UK Companies in Malaysia

Highlights
A Diverse Blend of UK Companies in Malaysia

Banking                                       Oil, Gas & Energy

Financial Solutions                           Professional Services

Education                                     Healthcare & Bio-Pharmaceuticals

Retail                                        Technology & Communications

Automobile | Aerospace & Defence              Food & Beverage | Fashion & Lifestyle

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Trade Figures

Trade Figures                                                                            Total Imports to Malaysia by Sector

                  Total GDP:               GDP         Average
                                        Per capita:    GDP growth:
                  US$296.3 billion
                  (2016)                10,878 4.5% – 5%
                           Population
                                                                 21st
                                                                 largest
        Member of the                                            exporting country
       Commonwealth of
          Nations

             16                           Ranked 26th              Ranked 23rd
     Active Free Trade                  The International          World Bank’s
         with 4 more                     Property Rights           Ease of doing         Total Imports to Malaysia by Country
      under negotiations
                            30.1           Index 2016                Business
                            Million
     Currency:
     Ringgit                                                     Dominant Vernacular:
                   RM                   English (British), Bahasa Malaysia & Cantonese
     Malaysia

    Malaysia and Europe (Billions RM)

                                                                                                                                              All Sources: MATRADE 1

                                                                                         2016 A.T. Kearney Global Services Location IndexTM

                                                                                                                                                   Source: A.T.Kearney 2

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Malaysia - Economic Overview

Malaysia                                                                                                                                          Global
Economic Overview                                                                                                                                 Competitiveness
                                                                                                                                                  Index (GCI)
As one of the four Asian tiger cub economies, Ma-                    With a stable political landscape, a legal system
laysia has become the gold standard for developing                   compatible with that of the UK’s unhampering
countries in the region. Its economy has shown                       weather cycles and overall economic maturity, Ma-
great resilience as it sustained an average annual                   laysia is a conducive investment destination that                            Malaysia’s
real GDP growth rate of 5.3% over the past 5 years                   remains significantly unsaturated.                                           Rank:        Score:
(2012-2016) while weathering several global and
regional economic storms.                                            Continuing its upward trend, Malaysia makes its
                                                                     way into the top 20 for the first time since the cur-
                                                                                                                                                  20           5.2
Malaysia’s multifaceted economy has a thriving                       rent GCI (Global Competitiveness Index) method-
service and manufacturing industry that has been                     ology was introduced in 2006. Malaysia remains
cultivated and fostered by foreign direct invest-                    the highest ranked among the developing Asian
ments which continues to create and sustain a                        economies.
plethora of investment/business opportunities.
                                                                     Malaysia ranks in the top 50 of each of the 12 pil-
                                                                     lars, performing most strongly in goods, market ef-
 Country       WEF - Global        World Bank -    A.T. Kearney
                                                                     ficiency and financial market development.
               Competitive         Ease of Doing   Global Services
               Ranking             Business        Location Index
               (140)               Ranking (190)   (55)

 Malaysia             20                 23               3

 Singapore            2                   2              50

 Thailand             32                 46               6

 Indonesia            41                 91               5

 Cambodia             90                 131             NA

 Myanmar             131                 170             NA

 Vietnam              56                 82              11

Source: World Economic Forum   3

An export oriented economy where it accounts for
80% of its GDP (21st largest exporting country)
and nestled in the heart of South East Asia between
Thailand, Singapore, Philippines and Indonesia,
Malaysia enjoys a geographic advantage as it plays
an integral part in the region’s supply chain.

The government’s favourable attitude towards
growth and development bolsters businesses and
their operations. Government policies which have
adequate regulation and limited bureaucracy cre-
ates and facilitates a commerce-friendly environ-
                                                                     Port Klang is Malaysia’s largest port operator and the 12th busiest in the
ment.                                                                world. (11.89 million TEU in 2015) 4

                                                                                                                                                                        Source: World Economic Forum 5

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Overall Outlook on Malaysia                                                                                                                                              Monetary Outlook

                                                                                          In August 2016, Fitch Ratings rated Malaysia’s                                 Malaysia has adopted a managed float exchange
                                                                                          Long-Term Foreign - and Local-Currency Issuer                                  rate regime against the US dollar. This was to allow
                                                                                          Default Ratings (IDRs) at ‘A-’ with a Stable Out-                              the currency to float with reasonable magnitude
                                                                                          look.* Fitch’s analyst attribute this to Malaysia’s                            with respect to economic events while being undis-
                                                                                          Private consumption demand and continued spend-                                ruptive to international trade. This policy mitigates
                                                                                          ing on strategic projects by the government and                                currency risk by retaining the currency close to its
                                                                                          state-owned enterprises which are likely to support                            fair value.
                                                                                          growth, countering some of the downside pressure
                                                                                          from weak external demand.                                                     In 2016, the statutory corporate tax rate in Malaysia
                                                                                                                                                                         was been reduced to 24% from 25%. The reduc-
                                                                                          According to the World Bank, Malaysia’s GDP                                    tion in corporate tax rate was to induce the flow of
                                                                                          growth would likely rebound to 4.3% in 2017 be-                                foreign direct investments into the country, a move                             Bank Negara Malaysia is the Central Bank of Malaysia. Established in 1959,
                                                                                                                                                                                                                                                         its main purpose is to issue currency, act as banker and adviser to the Gov-
                                                                                          fore accelerating further to 4.5% in 2018. The World                           that serves as an indication to Malaysia’s commit-                              ernment of Malaysia and to regulate the country’s financial institutions, credit
                                                                                          Bank cites the Malaysian government’s accelerated                              ment to foreign investment.                                                     system and monetary policy.
                                                                                          implementation of productivity-enhancing reforms
                                                                                          and continues efforts to increase the quality of hu-                           The inflation rate in 2016 for Malaysia was 2.1%,
                                                                                          man capital in the country for its success.                                    an expected increase from previous years since the
                                                                                                                                                                         implementation of Goods and Services Tax (GST)
                                                                                          These implementations are expected to create great-                            of 6%. Analyst forecast the inflation rate to increase
                                                                                          er competition in the economy which will act as                                to a manageable 2.5% - 2.8% in 2017 amidst mar-
                                                                                          the main driver to propel and secure the country’s                             ket uncertainties.
                                                                                          position in the High-Income bracket. Maybank IB
Malaysia’s private consumption & spending is likely to support long-
                                                                                          Research expects Malaysia’s unemployment rate to                               Bank Negara Malaysia (Malaysia’s Central Bank)
term growth                                                                               average at 3.5% in the coming years.                                           has maintained the overnight policy rate at 3.00%
                                                                                                                                                                         in 2016. The central bank had cut the interest rate
                                                                                                                                                                         by a quarter percentage point from 3.25% to help
                                                                                                                                                                         spur economic growth within certain facets of the
                                                                                                                                                                         economy.

                                                                                                                                                                         Overall, Malaysia’s monetary outlook remains pos-
                                                                                                                                                                         itive as indicated by Fitch’s Stable rating of Malay-
                                                                                                                                                                         sia’s long term economic outlook.

                                                                                                                                                  Source: World Bank 6

                                                                                                                                                                         Datuk Muhammad bin Ibrahim (left) was appointed the Governor of Bank
*Malaysia’s rating of ‘A-’ reflects its strong net external creditor position, real GDP growth that remains stronger than the median of ‘A’ rated peers and a current    Negara in 2016, replacing Tan Sri Dato’ Dr. Zeti Akhtar Aziz (right) who held
account that is still in surplus although it has been narrowing                                                                                                          the post for sixteen years.

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
ASEAN & AEC

ASEAN & AEC
                                                                                         Foreign Direct Investment Net Inflows, Intra- and Extra-ASEAN

                                                                                                                                                                                                        Value in US$ million; share to total in percent

Association of South East Asian Nation (ASE-
AN) is a trading bloc that has been a driving force
for regional and global growth. The bloc has 10
member countries (Brunei Darussalam, Cambo-
dia, Indonesia, Lao Pdr, Malaysia, Myanmar, Phil-
ippines, Singapore, Thailand, and Vietnam). With                                         Source: ASEAN Foreign Direct Investment Statistics Database as of 05 October 2016 7
                                                                                         (Data is compiled from submission of ASEAN Central Banks and National Statistical Offices through the ASEAN Working Group on International Investment
9% of global population (600 million people) and a                                       Statistics (WGIIS).
nominal GDP of US$2.31 trillion the ASEAN bloc
has experienced a growth rate of 5.2% (year 2015)
which outpaced the global average.

2016 saw the establishment of the ASEAN Eco-
nomic Community (AEC). AEC’s chief aim is to
unify ASEAN markets to create a single market for
the flow of goods, services, investment and labour.
AEC is one of 3 pillars which make up the ASEAN
community, while the ASEAN Political and Secu-
rity Community (APSC) and ASEAN Socio-Cul-
tural Community (ASCC) are the remaining two

                                                                4
pillars.

2016 saw numerous advancements towards the                            Pillars of AEC
inception of AEC, among these was the establish-
ment of National Trade Repositories (NTRs) of all
the ASEAN member states, allowing traders to get       Single Market & Production Base
easier access and better compliance with prescribed
regulations. The bloc also saw the full ratification
of the ASEAN Open Skies agreements, allowing
unlimited air transport for passengers and cargo in     Competitive Economic Region
international airports of certain ASEAN member
countries.

Besides the continuing efforts in designing and im-
                                                       Equitable Economic Development
plementing instruments towards the AEC creation,
the regional bloc is now involved in negotiations                                                    Picture: (Left to Right) Malaysia’s Prime Minister Najib Razak, Myanmar’s State Counsellor & Foreign Minister Aung San Suu Kyi,
                                                                                                     Thailand’s Prime Minister Prayut Chan-O-Cha, Vietnam’s Prime Minister Nguyen Xuan Phuc, Philippine President Rodrigo Duterte, Sin-
to create trade deal pacts with its trade partners                                                   gapore’s Prime Minister Lee Hsien Loong, Brunei Sultan Hassanal Bolkiah, Cambodia’s Prime Minister Hun Sen, Indonesia’s President
through the Regional Comprehensive Economic             Fully Integrated Region In The               Joko Widodo and Laos Prime Minister Thongloun Sisoulith join hands during the opening ceremony at the ASEAN leaders’ Summit in
                                                                                                     Manila on April 29, 2017 8
Partnership (RCEP), which involves the ten ASE-                 Global Economy
AN member states and six other economies includ-

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Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
Malaysia Moving Forward                                                       12 National Key Economic Areas
                                                                              Malaysia will leverage its competitive advantages by prioritising investment and policy support behind a lim-
                                                                              ited number of key growth engines. Hence, the Economic Transformation Programme focusses on 12 National
                                                                              Key Economic Areas (NKEAs) as announced in the Tenth Malaysia Plan. These NKEAs will receive priori-
                                                                              tised government support including funding, top talent and Prime Ministerial attention.

The government’s relentless efforts to achieve its
vision of becoming a high income nation by the
year 2020 had led to aggressive policies and pro-                                          Agriculture                      Business Services          Communications, Content & Infrastructure
grammes. One such programme would be the ETP
(Economic Transformation Programme).

The programme’s goal is to create a GNI per capi-
ta of US$15,000.00 and it attempts to achieve this
goal by attracting a total private and government
investments of US$444 billion across 12 National
Key Economic Areas (NKEAs).

These 12 NKEAs have been identified as sectors
with tremendous growth potential, comprising
                                                                                           Education                      Electrical & Electronics                 Financial Services
of Energy, Palm Oil, Rubber, Financial Services,
Tourism, Business Services, Electronics & Electri-
cal, Whole Sale and Retail, Education, Healthcare,
Communication Content, and Agriculture.

The success of this initiative is expected to create
approximately over 3 million jobs. Malaysia is also
set to complete the first phase of its official finan-
cial district (Tun Razak Exchange) by 2017. The
district is expected to attract over 250 foreign fi-
nancial institutions and is said to create over 40,000
jobs.                                                                           Greater Kuala Lumpur / Klang Valley             Healthcare                         Oil, Gas & Energy

Likewise many other industries are also expected
to thrive in Malaysia which will be disclosed com-
prehensively in the Industry Analysis section in the
latter part of this summary report.

Picture: South Korean Air Force ‘Black Eagles’ flies past the Petronas Twin
Towers

                                                                                        Palm Oil & Rubber                        Tourism                         Wholesale & Retail

16                                                                                                                                                                       Source: Pemandu 9   17
Doing Business in Malaysia 2017 / 2018 - BRITISH MALAYSIAN CHAMBER OF COMMERCE - UK-ASEAN Business Council
11th Malaysia Plan

11th Malaysia Plan

Aligned with the ETP, Malaysia’s Prime Minis-           As part of the alleviation of the B40, an affordable
ter Dato’ Seri Najib Bin Razak had unveiled 11th        housing scheme has been set up. In tandem with
Malaysia plan (11th MP) in May 2015. The 11th           that the overall improvement towards essential
MP is a road map that is expected to steer Malaysia     public services such as healthcare, education, and
through the final leg before reaching vision 2020.      public transport is also a priority of the B40 strat-
The 11th MP will be acting as a development blue-       egy.
print that will be applied from the year 2016 – 2020.
                                                        Improvements in these public sectors are disclosed
Several keystone indicators are set between the         comprehensively in the latter part of this report
periods to ensure the country is on course towards
achieving vision 2020. The plan is built on four vi-
tal premises. The first premise is unlocking the po-
tential of productivity to ensure sustainable growth;
the second is promoting investments; the third is
increasing export efforts to improve on trade bal-
ance and the fourth will be ensuring fiscal prudence
and balance.

                                                         “ 60% of the 3 million
                                                                                                                Picture: An artist’s envisioning of the revitalised environment surrounding the converging point between the Klang and Gombak Rivers, inspired by the
                                                                                                                Beautification Masterplan 10
From 2016 – 2020 the Malaysian economy will
be geared towards achieving the goals and targets
mentioned above. The strategy adopted by 11th MP         jobs that will be created
is informally termed as (B40).                           during the 11th MP will
B40, short for bottom 40% is an important focus of       require TVET-related skills.                     ”                            KEY TARGETS                                                    •    Reach a monthly household income of
the 11th MP, where policies and investments are set                                                                                                                                                        US$ 3,011 by 2020 from 2014’s US$ 1,755
to alleviate the socio-economic status of the bottom
40% of the country. As part of the B40 plan there                                                                 •     Achieve 5-6% real GDP growth per annum                                        •    Lower federal government debt to GDP
will be significant investments into Technological                                                                      from 2016 - 2020                                                                   from 53.3% to 45% by 2020
Vocational Education and Training (TVET).
                                                                                                                  •     Achieve approximately 6.4% growth in                                          •    Increase share of employees compensa-
The Malaysian government identified that the 60%                                                                        average domestic consumption per annum                                             tion to GDP from 34.9% in 2015 to at least
of the 3 million jobs that will be created during the                                                                   from 2016 - 2020                                                                   40% in 2020
11th MP will require TVET-related skills, therefore
                                                                                                                  •     Attain approximately US$ 85 billion in                                        •    Ensure that the average worker’s produc-
there has been significant investments from both
                                                                                                                        private investment from 2016 - 2020                                                tivity level reaches RM 92,300 in 2020
public and private sectors into TVET related insti-
                                                                                                                                                                                                           from RM 77,100 in 2015
tutions.

     Six Strategic Thrusts

     1                                 2                            3                                             4                                               5                                                 6

18                                                                                                                                                                                                                        Source: Economic Planning Unit11              19
Greater Kuala Lumpur

 Greater Kuala Lumpur
 Revitalising the heart of Malaysia                                                                               Attracting 100 of the World’s Most Dynamic              The project is divided into three parts:
                                                                                                                  Firms within Priority Sectors
                                                                                                                                                                          1. River Cleaning: A 110km stretch of Klang
                                                                                                                  Invest KL, a government agency, is mandated to             River will be cleaned to raise the water standard
                                                                                                                  champion this initiative, this EPP aims to transform       to recreational standards.
                                                                                                                  Greater KL into one of the world’s top investment
                                                                                                                  destinations by attracting 10 multinational com-        2. River Beautification: The economic viabili-
                                                                                                                  panies (MNC) a year to establish their operations          ty of the area will be improved, specifically a
                                                                                                                  in designated commercial zones within the region.          10.7km tract along the Klang and Gombak river
                                                                                                                  This EPP also supports the ETP by focusing on              corridors, and beautification plans will revolve
                                                                                                                  drawing MNCs operating within the 12 National              around landmarks such as Dataran Merdeka,
                                                                                                                  Key Economic Areas (NKEAs). Invest KL will fo-             Bangunan Sultan Abdul Samad and Masjid
                                                                                                                  cus on quality investments from areas such as ser-         Jamek. The areas involved in the River Beauti-
                                                                                                                  vice and knowledge intensive industries, high-tech-        fication phase cover 11 precincts.
                                                                                                                  nology industries, and green and alternative energy
                                                                                                                  technologies to support Malaysia’s transition into a    3. Land Development: Areas adjoining the river
                                                                                                                  high-income economy                                        corridor will be developed under a master plan
                                                                                                                                                                             to spur economic investment.

                                                                                                                  Developing an Efficient Solid Waste Manage-
                                                                                                                  ment System

                                                                                                                  Championed by Department of National Solid                     9 ENTRY POINT PROJECTS (EPP)
                                                                                                                  Waste Management (JPSPN) This EPP has iden-
                                                                                                                  tified four initiatives to develop an efficient solid
                                                                                                                  waste management system, thus enhancing the
Kuala Lumpur, capital city of Malaysia – centre         This enhanced region is made up of Kuala Lumpur,
                                                                                                                  liveability of Greater KL/KV. They are:                     1. Attracting 100 of the World’s Most
                                                                                                                                                                                 Dynamic Firms within Priority Sectors
point from which economic growth and prosperity         Putrajaya, Klang, Kajang, Subang Jaya, Selayang,
emanated from. The city stands testament to Malay-                                                                •   Encouraging greater implementation of the Re-
                                                        Shah Alam, Ampang Jaya and Sepang. Greater                                                                            2. Attracting Internal and External Talent
sia’s economic progress, with towering skyscrapers                                                                    duce, Reuse, Recycle (3R) programme.
                                                        Kuala Lumpur is geared towards adding new fa-
matched with equally impressive infrastructure,         cades and improving on existing ones, allowing the                                                                    3. High-Speed Rail Connection to Singapore
the city has certainly been moulded to be a bastion                                                               •   Increasing waste treatment capacity to reduce
                                                        city to remain globally competitive. EPP or Entry
for commerce. With increasing inflow of FDI and                                                                       reliance on landfills.                                  4. Building an Integrated Urban Mass Rapid
                                                        Point Projects plays a vital role in the success of the
                                                                                                                                                                                 Transit System
the rapid expansion of credit, Kuala Lumpur, like       greater KL initiative.
many other rapidly expanding cities will have to                                                                  •   Improving the governance of solid waste man-
                                                                                                                      agement and public cleaning services.                   5. Revitalising the Klang River into a Heritage
broaden its geographical mark.                                                                                                                                                   and Commercial Centre

Emulating initiative such as the Greater London,
in 2010 the Malaysian government together with
                                                           “Greater  Kuala Lumpur                                 •   Assessing the potential of new technological
                                                                                                                      developments such as automatic waste collec-
                                                                                                                                                                              6. Greener Kuala Lumpur

several of its delivery agencies rolled out Greater        represents a crucial com-                                  tion and the use of deep bins.                          7. Creating Iconic Places and Attractions
Kuala Lumpur. As the capital and commercial heart          ponent in the plan to                                  •   This EPP known as the River of Life (RoL)
of the country, the Greater Kuala Lumpur (KL) rep-                                                                                                                            8. Creating a Comprehensive Pedestrian
resents a crucial component in the plan to transform       transform Malaysia into                                    project, aims to transform specific areas with-            Network
                                                                                                                      in Kuala Lumpur facing the Klang River into
Malaysia into a high-income nation by 2020 – made          a high-income nation by                                    a vibrant waterfront with high economic and             9. Developing an Efficient Solid Waste
                                                           2020”
evident by its inclusion in pemandu’s NKEA. The
overall aim is to transform the region into a world-                                                                  commercial value. This project falls under the             Management System
class metropolis that will boast top standards in ev-                                                                 purview of several ministerial departments and
ery area from business infrastructure to liveability.                                                                 is undertaken by American development giant
                                                                                                                      AECOM.

20                                                                                                                                                                                                                              21
Bandar Malaysia

                                                                                                                  Integrating all conceivably comprehensive aspects                    Amidst its plans to construct a concrete jungle to
                                                                                                                  of the highest living standards, Bandar Malaysia,                    exhibit the pinnacles of architectural virtuosity, the
                                                                                                                  literally translated as ‘Malaysia Town’ will seek to                 importance of flora has not be neglected. A public
                                                                                                                  provide an idealistic and romanticised environment                   park with a lavish waterfront will be a central fea-
                                                                                                                  that will serve as a self-sustaining hub for businesses,             ture in Bandar Malaysia, enlivening the urban me-
                                                                                                                  education, leisure and residential harmony. This en-                 tropolis with lush greeneries, exercise and amuse-
                                                                                                                  visaged co-existence is more than a mere farfetched                  ment amenities as well as boulevards for the casual
                                                                                                                  chimera, for Malaysia’s ever-growing reputation as                   stroll or cycling indulgence of fresh air.
                                                                                                                  an exemplary multi-cultural nation-state possesses
                                                                                                                  the resources and exuberance to turn fantasies into                  Conceptually, a township as diverse as Bandar Ma-
                                                                                                                  realities. When completed Bandar Malaysia will                       laysia would be incomplete without dependable
                                                                                                                  stand in contrast to the upcoming financial district                 public transit systems. As a major component, a
                                                                                                                  Tun Razak Exchange.                                                  terminus shall be based there for the upcoming
                                                                                                                                                                                       KL-Singapore High-Speed Rail project, providing a
                                                                                                                  As a commercial nucleus of culture, food, fashion                    swift one-stop solution to the nation’s capital. Two
                                                                                                                  and festivities, state-of-the-art shopping complexes                 MRT lines, a KTM terminal, Bus Rapid Transits
                                                                                                                  to draw both foreign and local tourists have been                    and an Express Rail Link are also in the works.
                                                                                                                  planned. Sophisticated and elegant office structures
                                                                                                                  will be raised to facilitate domestic and internation-
                                                                                                                  al entrepreneurship while primary to tertiary aca-
                                                                                                                  demic institutions shall be motivated by innovative
                                                                                                                  and futuristic vantages to foster knowledge in tan-
                                                                                                                  dem with creativity.

     Bandar Malaysia                                     June the 22nd, 2015 was the day state owned in-
                                                         vestment arm 1MDB announced its vision of Ban-
                                                         dar Malaysia to the public, inviting developers
                                                         across the globe to invest and be a part of this grand
                                                         aspiration, with property consultants CH Williams
                                                         Talhar and Wong administering construction pro-
                                                         ceedings.

                                                         The prime purpose for this project is to transform
                                                         and elevate the Klang Valley, as part of its Great-
                                                         er Kuala Lumpur endeavour. Geographically pro-
                                                         posed to replace and expand around the old Sungai
                                                         Besi Airport, the site of Bandar Malaysia will be lo-
                                                         cated 3.5 kilometres away from the Petronas Twin
                                                         Towers, covering a land mass of 486 acres. It also
                                                         aims to provide affordable urban liveability without
                                                         forsaking safety and eco-friendliness.

     Picture: An artist’s vision of Bandar Malaysia 12                                                                                                           Picture: An artist’s impression of the KL-Singapore High-Speed Rail terminal upon completion 13

22                                                                                                                                                                                                                                                            23
Mega Projects in Malaysia

Mega Projects in Malaysia

                                                                                KL – Singapore                                  Warisan Merdeka
                                                                                High Speed Rail
                                                                                Project                                         W    arisan Merdeka or formerly known
                                                                                                                                as KL118 is a 118-storey, 682-metre
                                                                                                                                (2,238-foot) mega skyscraper currently
                                                                                                                                under construction in Kuala Lumpur.
                                                                                                                                When completed in 2019, the tower
                                                                                                                                will be the tallest building in Malay-
                                                                                                                                sia and the third tallest in the world. It
                                                                                Picture: Singaporean and Malaysian Prime        will consist of 400,000 square metres
                                                                                Ministers Lee Hsein Loong and Najib Razak
                                                                                witnessing the signing of the high-speed rail
                                                                                                                                (4,300,000 square feet) of residential,
                                                                                MOU in Putrajaya on 19th July 2016.14           hotel and commercial space. The build-
                                                                                                                                ing will consist of 100 storeys of rent-
                                                                                                                                able space, including 80 storeys of of-
                                                                                                                                fice space, 12 storeys of hotel rooms, 5
Singapore and Malaysia have officially agreed to build a high-speed rail link between Kuala Lumpur and                          storeys of hotel residences and a retail
Singapore. Construction is set to commence in 2017 and is slated to begin operations in 2026. The service is                    business centre
expected to shave time by land between Singapore and Kuala Lumpur to 90 minutes, compared with more
than four hours by car. According to MyHSR (the agency in charge of the Malaysian share of the project),                        Picture: An artists conceptualisation of Warisan Merdeka16

the tender documents for the systems package - for the actual rail track and train carriages will be issued
end of 2017 and bids will be evaluated in 2018.

      East Coast Rail Link
                  (ECRL)

            Picture: China’s national rail operator
     China Railway Corp showcasing models of its
             high speed trains in Kuala Lumpur.15

     Malaysia and China have signed the framework financing agreement and engineering, procurement, con-
     struction (EPC) contract for the RM55bil East Coast Railway Line (ECRL) project. Construction of the
     five-year project is scheduled to start in 2017. The first phase of the 600km rail line will be from the Klang
     Valley to Kuantan, second from Kuantan to Kuala Terengganu, and third from Kuala Terengganu to Kota
     Baru and Tumpat.

24                                                                                                                                                                                    25
Industry Analysis

     INDUSTRY                           Financial Services

                                        Malaysia’s financial sector is dominated by its          In late 2016, Bank Negara Malaysia (Central Bank

     ANALYSIS
                                        thriving Islamic Finance. Islamic Finance are finan-     of Malaysia) issued the Financial Technology Regu-
                                        cial services that adheres to Islamic/Syariah laws.      latory Sandbox Framework. the regulatory sandbox.
                                        The defining feature of this service is its low risk
                                        profile where instruments are asset backed, has          The Sandbox allows regulatory flexibilities to be
                                        minimal leverage and institutions do not indulge in      granted to financial institutions and FinTech com-
                                        speculative trading.                                     panies to experiment with FinTech solutions in a
                                                                                                 live controlled environment which is accompanied
                                        According to the Asian Banker Research Group,            by the appropriate safeguards, for a limited period.
                                        there are over 300 Islamic financial institutions
                                        worldwide across 75 countries. Globally, Islamic         The implementation of the framework is indicative
                                        Finance makes up US$1.67 Trillion which is 1% of         of Malaysia’s continuous liberalisation effort in the
                                        all the US$124 Trillion financial assets.                financial service industry; which was deeply regu-
                                                                                                 lated and relatively static since the 1998 financial
                                        Malaysia’s Islamic Banking industry holds US$69          crisis.
                                        billion in assets which is 6% of the Global Islamic
                                        Banking Market. Malaysia’s Islamic Banking In-
                                        dustry is experiencing a growth rate of 18-20% an-
     Founded in 1960, Maybank           nually which is the fastest growing industry within
     (Malayan Banking Berhad) is        the financial sector. In tandem with Islamic Bank-
     Malaysia’s largest bank by mar-    ing, Takaful (Islamic Insurance) is also a prominent
     ket capitalisation and total as-   form of Islamic finance in Malaysia with a market
     sets.                              cap of 12% and a growth rate of 18%.

     At a net profit of US$ 1.75 bil-   Malaysia’s attitude and aspiration on its financial
     lion for 2015 with key operating   sector is best represented by the commissioning
     home markets in Malaysia, Sin-     of the Tun Razak Exchange. A dedicated financial
     gapore and Indonesia, Maybank      district located in Kuala Lumpur which mirrors the
     is one of the largest banks in     aesthetics and functionality of New York’s wall
     Southeast Asia.17                  street and London’s financial district. A US$8 bil-
                                        lion development programme which is set to have
                                        its first phase completed in 2017.

                                        This massive state funded project is expected to be
                                        not just the country’s financial centre but a regional
                                        financial hub – the likes of Singapore and Shang-
                                                                                                 CONTACT DETAILS
                                        hai. The 70 acre area is set to host over 250 of the
                                        world’s leading financial firms, which is expected
                                                                                                 BANK NEGARA MALAYSIA        ASSOCIATION OF ISLAMIC
                                        to create an estimated 500,000 jobs of which 40,000                                  BANKING INSTITUTIONS
                                        are highly skilled knowledge workers within the fi-      Jalan Kuching,              MALAYSIA
                                                                                                 50480, Kuala Lumpur
                                        nancial sector.                                                                      4th Floor, Menara Bumiputra,
                                                                                                 WEBSITE:                    21 Jalan Melaka,
                                                                                                 www.bnm.gov.my              50100 Kuala Lumpur,
                                                                                                                             Malaysia
                                                                                                 EMAIL:
                                                                                                 bnmtelelink@bnm.gov.my      Website:
                                                                                                                             aibim.com

                                                                                                                             EMAIL:
                                                                                                                             admin@aibim.com

26                                                                                                                                                          27
Industry Analysis                                                                                                                                                                                                                                                     Industry Analysis

Outsource Malaysia – Business Services                                                                                                   Healthcare

The Shared Services and Outsourcing (SSO) sec-                                     SHARED SERVICES ENJOY THE                             Malaysia’s healthcare sector operates in a two-tier
tor has been one of the standouts of Malaysia’s eco-                               FOLLOWING UNDER MALAYSIA’S                            system (Government and private sector). While the                                        THE HEALTHCARE INDUSTRY
nomic story over the years. Not only has Malaysia                                  MSC STATUS PROGRAMME                                  local healthcare industry has long been dominated                                        HAS BEEN HIGHLIGHTED AS AN
been consistently ranked as one of the top three                                                                                         by the public sector, growth in private healthcare                                       NKEA & THE FOLLOWING STRIDES
most attractive destinations for business shared ser-                          •    Unrestricted employment of local and                 services has been exponential over the past decade.                                      HAS BEEN MADE
vices and outsourcing by global management con-                                     foreign knowledge workers                            In the interest of creating the necessary conditions
sulting firm AT Kearney, but the sector has outper-                                                                                      for the private healthcare industry to thrive as a key
                                                                               •    Freedom of ownership by being exempted
formed job creation targets as well.                                                                                                     economic sector, the government has been lending                                      There have been efforts in the contract re-
                                                                                    from local ownership requirements
                                                                                                                                         its weight to expedite growth in private segment of                                   search industry for new drug development and
Malaysia is a regional leader in the business ser-                                                                                       the industry.                                                                         Asia has been experiencing the highest growth
                                                                               •    World-class physical and information
vices sector and is well positioned to move up the                                                                                                                                                                             rate in this industry with an annual growth rate
                                                                                    infrastructure
                                                                                                                                                                                                                               of 30%. Lucenxia commenced the first clinical
value chain and increase its export of services. The
                                                                                                                                                                                                                               trial for automatic peritoneal dialysis devices in
country is now a key global player in the fields of                            •    Competitive financial incentives, includ-
                                                                                                                                                                                                                               Malaysia, and has since launched the INTELLIS
shared services and outsourcing (SSO) and avia-                                     ing no income tax for up to 10 years,
                                                                                                                                                                                                                               in 2016. Working with eight hospitals, Lucenxia
tion maintenance, repair and overhaul (MRO), and                                    or an investment tax allowance, and no
                                                                                                                                                                                                                               has already completed 29 clinical trials.
is also experiencing significant growth in the data                                 duties on import of multimedia equipment
centre, green technology and pure-play engineering
                                                                               •    Freedom to source capital globally and
fields.                                                                                                                                                                                                                        The health care system in Malaysia also
                                                                                    the right to borrow funds globally
                                                                                                                                                                                                                               launched the Diagnostic Service Nexus which
A state-of-the-art Sedenak Iskandar Data Hub was                                                                                                                                                                               attempts to reduce waiting time for radiolo-
                                                                               •    Intellectual property protection and cyber
officially announced in 2015. The 700-acre site                                                                                                                                                                                gists diagnostic services by coordinating and
                                                                                    laws
in the Iskandar Region will be equipped with ad-                                                                                                                                                                               distributing workload between the private and
                                                                                                                                                                                                                               government hospitals with the help of telera-
vanced infrastructure, high-capacity power and                                 •    No internet censorship                               The affordable and user-friendly Lucenxia INTELLIS is Malaysia’s first auto-
                                                                                                                                                                                                                               diology systems. GE healthcare has been as-
reliable connectivity, and has been earmarked for                                                                                        mated peritoneal dialysis machine with telemedicine capabilities that enables
                                                                                                                                         patients with Chronic Kidney Disease (CKD) to be treated at home. 19                  sisting with the implementation of this system.
local and global data centre companies.                                        •    Globally-competitive telecommunications
                                                                                    tariff
This hub, together with key data centre investments                                                                                      Medical Tourism                                                                       As a result of imminent patent expiration on
by leading companies such as Huawei and VADS                                                                                                                                                                                   major drugs, Malaysia endeavours to seize this
Bhd (a TM subsidiary), further establishes Johor                                                                                         Patients without Borders estimated that approxi-                                      opportunity by being a manufacturer and ex-
as Malaysia’s second location for data centres after                                                                                     mately 700,000 people travel to Malaysia annually                                     porter of prevalent drugs in the global market.
Cyberjaya.                                                                                                                               for medical related purposes, making Malaysia one
                                                                                                                                         of the top destinations for medical tourism. There
                                                                                                                                         are over 250 private hospitals in Malaysia. Howev-
                                                                                                                                         er, only hospitals that are well-equipped and catered
                                                                                                                                         to receive and handle medical tourism are approved
                                                                         CONTACT DETAILS
                                                                                                                                         and registered to be a participating medical tourism
                                                                                                                                         provider in Malaysia.                                                           CONTACT DETAILS

                                                                         MULTIMEDIA DEVELOPMENT        OUTSOURCING MALAYSIA
                                                                         CORPORATION SDN BHD                                             The Malaysian Healthcare Travel Council (MHTC)                                  MINISTRY OF HEALTH (MOH)      ASSOCIATION OF PRIVATE
                                                                         (MDEC)                        1106, Block B,                                                                                                                                  HOSPITALS MALAYSIA (APHM)
                                                                                                       Phileo Damansara 2,
                                                                                                                                         introduced the Elite Partners programme to high-                                Block E1, E6, E7 & E10
                                                                         MSC Malaysia Client Contact   15, Jln 16/11,                    light and effectively promote healthcare institutions                           Kompleks E,                   No.43, 2nd Floor,
                                                                         Centre (CLiC),                46350 Petaling Jaya                                                                                               Pusat Pentadbiran             Jalan Mamanda 9, Ampang Point,
                                                                         MSC Malaysia Headquaters,     Malaysia
                                                                                                                                         of excellence that also cater to the needs of interna-                          Kerajaan Persekutuan,         68000 Ampang, Selangor, Malaysia
                                                                         2360 Persiaran APEC,                                            tional patients. There are currently 22 selected hos-                           62590 Putrajaya
                                                                         63000 Cyberjaya,              WEBSITE:                                                                                                                                        WEBSITE:
                                                                         Selangor Malaysia             www.outsourcingmalaysia.org.my
                                                                                                                                         pitals and ambulatory care service providers on this                            WEBSITE:                      www,hospitals-malaysia.org

Launched in 2014 by NTT MSC Sdn Bhd, the Rimba Digital 2 is Malaysia’s
                                                                                                                                         list. Through 2016, Malaysia generated RM588.6                                  www.moh.gov.my
                                                                         WEBSITE:                      EMAIL:                                                                                                                                          Email:
fourth state-of-the-art data centre located in Cyberjaya.18              www.mscmalaysia.my            info@outsourcingmalaysia.org.my
                                                                                                                                         million in healthcare travel revenue for the period                             Email:                        inquiry@hospitals-malaysia.org
                                                                                                                                         January to September 2016 at an average response                                kkm@gov.my
                                                                         EMAIL:
                                                                         clic@mdec.com.my
                                                                                                                                         rate of 79 percent.

28                                                                                                                                                                                                                                                                                      29
Industry Analysis

                                                        Information, Communication & Technology

     Telekom Malaysia Berhad (TM) is Malaysia’s         The ICT industry in Malaysia serves as a chassis
     leading telecommunications company.                on which its knowledge based economy is built on.
                                                        This is in an integral part of the economy as it plays
     From its origins as the national telco for fixed   a vital role in both the private and public sectors.
     lines, radio and television, TM has grown to
     become the largest broadband service provid-
     er in Malaysia.                                    There are promising opportunities in the IT services
                                                        area, as the government is implementing measures
     TM’s introduction of UniFi, the nation’s first     to nurture Malaysia into a regional service hub.
     high-speed broadband service recorded a total      Outsourcing in key verticals such as banking and
     of 2.23 million subscribers in 2014. Its suc-
     cess rate in the first 24 months since its 2010    financial services is attracting investment in data
     launch has been acknowledged as one of the         centres and other infrastructures.
     fastest turnovers with the lowest cost in the                                                               Picture: British High Commissioner to Malaysia H.E Vicki Treadell and Ma-
     world. 20                                          Key priority areas include e-commerce, creative          laysia Digital Economy Corporation (MDEC) Chief Executive Officer Da-
                                                                                                                 tuk Yasmin Mahmood shake hands during the signing of an MoU between
                                                        technology, cloud computing, Internet-of-Things          MDEC and the Department for International Trade.
                                                        (IoT) and Big Data Analytics (BDA).
                                                                                                                 The signing of this partnership is to further advance and collaborate towards
                                                                                                                 the promotion of Cloud Computing, Big Data Analysis, the Internet of Things,
                                                                                                                 Cybersecurity, e-Commerce, FinTech and Artificial Intelligence. 21

                                                        Digital Media

                                                        Digital Media is booming in Malaysia, a country
                                                        with 67% internet penetration that is set to increase
                                                        further with emerging adoption of mobile devices
                                                        and social media. The mobile entertainment seg-
                                                        ment is the primary contributor of premium content
                                                        revenues growth, which is likely to be driven by
                                                        mobile gaming and music-based content.

                                                        There is a growing demand for digital media/e-com-
                                                        merce in other National Key Economic Areas
                                                        (NKEAs) such as network security, e-learning and
                                                        edutainment solutions, telecommunications, e-gov-
                                                        ernment and e-health.

                                                        Cloud Computing
                                                                                                                 CONTACT DETAILS

                                                        Cloud computing is expected to gain momentum,
                                                                                                                 MINISTRY OF SCIENCE                     THE NATIONAL ICT ASSOCIA-
                                                        with growing investments in data centres and ICT         TECHNOLOGY & INNOVATION                 TION OF MALAYSIA
                                                        infrastructure in Malaysia. This model is becoming       (MOSTI)
                                                                                                                                                         1106 & 1107, Block B Phileo
                                                        an important part of most organisations.                 Aras 1-7, Blok C4 & C,                  Damansara 2, No. 15, Jalan 16/11
                                                                                                                 Kompleks C, Pusat Pentadbiran           463350 Petaling Jaya, Selangor,
                                                                                                                 Kerajaan Persekutuan,                   Malaysia
                                                        Business-process outsourcing needs are expanding         62662, Putrajaya, Malaysia
                                                        in Malaysia and providing a base for cloud comput-                                               WEBSITE:
                                                                                                                 WEBSITE:                                www.pikom.org.my
                                                        ing growth and IT security solutions. Data centre        www.mosti.gov.my
                                                        and cloud computing-related services and infra-                                                  Email:
                                                                                                                 Email:                                  info@pikom.org.my
                                                        structure revenue grew by 21 percent from 2014 to        infor@mosti.gov.my
                                                        2015.

30                                                                                                                                                                                        31
Industry Analysis                                                                                                                                                                                                                 Industry Analysis

Oil & Gas
                                                                                                                            PETRONAS has outlined 11 core initiatives to
                                                                                                                            achieve Coral 2.0’s objectives
Accounting for 20% of the national GDP, the oil,             OIL STORAGE & TRADING                                          1. Low Cost Drilling                                    8. Warehouse Centralisation
gas and the alternate energy sector plays a vital role
in Malaysia’s economy. The growth rate of this
                                                             To complement the storage and trading                          The initiative will drive reduction of drilling costs   This initiative will consolidate and centralise ware-
industry is expected to be at 5% annually. All oil
                                                             hubs in Singapore, Malaysia is setting up                      through optimisation of planning & well design,         houses, expand Vendor Managed Inventory (VMI)
and gas resources in Malaysia are vested with state-
                                                             its own oil storage and trading hub across                     operational practices, logistic operations and appli-   concept and reduce inventory holding costs.
owned oil company PETRONAS.
                                                             the country. This will not only improve                        cation of new or fit-for-purpose technology.
                                                             efficiency but will also allow Malaysia to                                                                             9. Cost Driver Benchmarking - (OPEX)
The FDIs’ are expected to allow the diffusion of             actively participate in the regional and
technology and knowledge transfer that will bol-                                                                            2. Surplus Materials Management
                                                             global oil & gas supply chain.                                                                                         Drive cost savings for asset O&M and G&A cost
ster Malaysia’s position, making it a key player in
                                                                                                                            A reduction of surplus material through improved        categories through collaboration in cost driver
the Global Oil & Gas sector. An example of this
                                                                                                                            planning, inventory management and monitoring           benchmarking & analysis.
initiative would be the joint venture partnership            REJUVENATION & RECOVERY
between Atlas Hall and Oiltools AS to provide oil                                                                           by PACs will be the focus under this initiative.
                                                                                                                                                                                    10. Cost Driver Benchmarking - (CAPEX)
tools/machinery products and services in the ASE-            Heavy investments have been made into
AN region.                                                                                                                  3. Re-Negotiations Current Contracts
                                                             technologies that will allow the extraction
                                                             of oil from wells that have been considered                                                                            Establish CAPEX benchmarking across PA con-
                                                             matured. These technologies will extend                        An initiative to drive rationalisation of tenders &     tractors & standardise CAPEX KPIs to reduce cap-
The following are examples of strides and efforts
                                                             the expected lifecycles of an oil well’s                       contract rates / prices to enable better economics of   ital expenditure.
currently being made in the sector.
                                                             boosting output.                                               E&P activities, ensuring continuity of development
                                                                                                                            & production operations.                                11. Late Field Optimisation

Coral 2.0                                                    ENCOURAGING INVESTMENTS                                        4. Joint Sourcing of Services                           The initiative aims to optimise the operations and
                                                             IN THE SECTOR                                                                                                          maintenance of ageing facilities without compro-
CORAL 2.0 is a five-year programme from 2015                                                                                Drive incremental savings for services through          mising safety and integrity.
until 2019. Cost Reduction Alliance 2.0 or better            Through the ETP, Malaysia has postured                         joint sourcing and implementation of innovative
known as CORAL 2.0 is a long-term industry wide              itself to facilitate investments (MNCs set-                    sourcing strategies & processes.
programme driven by PETRONAS with an aim to                  ting up regional or global upstream hubs)
inculcate cost-conscious mindset across Upstream             in the oil & gas services and equipment                        5. Joint Sourcing of Materials
Malaysia.                                                    (OGSE) industry. Substantial tax incentives
                                                             are given to investors in said industry.                       To drive incremental saving for materials through
CORAL 2.0 will support sustainability of the oil                                                                            joint sourcing and innovative sourcing strategies.
and gas industry in the country and prepare for
future industry challenges by optimising cost, in-                                                                          6. Technical Standards
creasing efficiency and driving industry innovation
across all operators.                                                                                                       Drive competitive & standardised design for plat-
                                                                                                                                                                                    CONTACT DETAILS
                                                                                                                            form types, systems, equipment and components to
There are 3 objectives of Coral 2.0; to inculcate                                                                           optimise project CAPEX and shorten project dura-
                                                                                                                                                                                    MALAYSIA OIL & GAS SERVICE       PETROLIAM NASIONAL
cost-conscious mindset, to benchmark efficiency                                                                             tion.                                                   COUNCIL (MOGSC)                  BERHAD (PETRONAS)
with best-in-class performance, to increase collab-
                                                                                                                                                                                    Level 23, Menara 3, PETRONAS,    Tower 1,
oration and innovation as well as infuse global best                                                                        7. Logistic Control Tower                               Kuala Lumpur City Center,        PETRONAS Twin Towers,
practices.                                                                                                                                                                          50088 Kuala Lumpur, Malaysia     Kuala Lumpur City Centre,
                                                                                                                                                                                                                     50088 Kuala Lumpur Malaysia
                                                                                                                            Establish common planning and scheduling of lo-         WEBSITE:
                                                                                                                            gistics resources across PA Contractors in order to     www.mogsc.org.my                 WEBSITE:
                                                                                                                                                                                                                     www.petronas.com.my
                                                                                                                            maximise asset utilisation by expending PCSB’s          Email:
                                                                                                                            Control Tower concept.                                  mogsc@mogsc.org.my               Email:
                                                                                                                                                                                                                     webmaster@petronas.com.my
                                                         Petronas has grown to become Malaysia’s largest petroleum retail
                                                         network with over 1,000 gas stations nationwide

32                                                                                                                                                                                                                                                 33
The Dulang B Platform is an offshore oil rig in
     the state of Terrenganu and has been in operation
     since 1991 by Petronas Carigali (NOC).

     Currently operating on 4 platforms with a total
     of 148 wells, the Dulang field is located in block
     PM6 of the Malaysian peninsular, 130km from
     the mainland and was originally discovered in
     1981 by EPMI Esso Malaysia.

     Malaysia produced about 697,000 barrels of oil
     per day in 2014, most of which was extracted
     from offshore fields. Over the course of more than
     two decades since 1991, production in the country
     fluctuated between 650,000 and 850,000 barrels
     per day. According to the U.S. EIA, recent down-
     ward production trends can be attributed largely
     to declining output on aging oil fields. The Ma-
     laysian government is responding by encouraging
     investment in recovery technology and new field
     development.

     Malaysia remains the second largest oil and nat-
     ural gas producer in Southeast Asia, the second
     largest exporter of liquefied natural gas globally,
     and is strategically located amid important routes
     for seaborne energy trade. 22-24

34                                                         35
Industry Analysis                                                                                                                                                                                                                                   Industry Analysis

Electrical & Electronics                                                                                                             Food & Beverages

An industry conceived during the country’s infan-                                                                                    The food and beverage sector is a relatively new        Top 10 Food Destinations (2015)
                                                         Electrical and Electronics 2.0 is an ETP initiative                         sector to Malaysia. Yet with a market size of US$6
cy, the Electrical and Electronics sector is still one                                                                                                                                       Country                                              Global Rank
                                                         to reinvigorate the sector by elevating and shifting                        billion and a growth rate of 7%-10%, the sector is
of most successful sectors in the country. Responsi-
                                                         its roles and objectives, allowing the industry to                          poised on becoming a relevant one. Malaysia, over        Taiwan, China                                                 1
ble for 33% of all export and 27% of employment,
                                                         be resilient while maintaining its robust features.                         the last decade, has earned itself a reputation of
the sector has been the driving force of Malaysia.                                                                                                                                            Phillippines                                                  2
                                                         E&E 2.0 attempts to move the industry from sole-                            becoming a food lover’s haven. This is due to the
Early investments from Japan and South Korea in
                                                         ly manufacturing to high-value activities such as                           wide variety of exotic cuisines available which are      Italy                                                         3
the sector initially revolved around manufacturing
                                                         design, assembly, packaging and the provision of                            derived from the country’s diverse ethnic makeup
of Consumer Electronic, Electronic components                                                                                                                                                 Thailand                                                      4
                                                         total solution.                                                             and its corresponding cultural composition.
and Industrial Electronics.
                                                                                                                                                                                              Japan                                                         5
                                                                                                                                     Current trend suggests that the sector is experienc-
                                                                                                                                     ing a paradigm shift. The integration of classical       Malaysia                                                      6
Opportunities
                                                                                                                                     Asian style “food stalls” with a more western style
                                                                                                                                                                                              Hong Kong                                                     7
                                                                                                                                     restaurant is producing a nuance of food and ser-
As Malaysia moves forward, the E&E segment is
                                                                                                                                     vice in an industry that is uniquely Malaysian. The      India                                                         8
focused on deepening and strengthening the three
                                                                                                                                     sector is expected to continue to thrive as the young
major ecosystems of semiconductors, solar and                                                                                                                                                 Greece                                                        9
                                                                                                                                     brand-conscious middle class grows.
light emitting diode (LED) technologies.
                                                                                                                                                                                              Vietnam                                                      10
Semiconductors are expected to continue spear-                                                                                                                                               Source: CNN Travel 26
                                                                                                                                     Night Life, Bars & Clubs
heading the growth of the E&E industry in Malay-
sia and will continue to benefit from growing global
                                                                                                                                     World Health Organisation (WHO) ranked Malay-
demand for mobile devices (smartphones, tablets),
                                                                                                                                     sia as the 10th largest consumer of alcohol prod-
storage devices (cloud computing, data centres,
                                                                                                                                     ucts. This is apparent in the ubiquity of night clubs
personal data drives), optoelectronics (photonics,
                                                                                                                                     and bars in Malaysia. This also shows the harmonic
fibre optics, LEDs) and embedded technology (in-
                                                                                                                                     blend and tolerance between the different ethnic
tegrated circuits, PCBs, LEDs).
                                                                                                                                     groups in the country.
Malaysia is now gaining prominence as a produc-
                                                                                                                                     The surge in alcohol consumption is also the result
tion hub for LED manufacturers. The development
                                                                                                                                     of the growing middle class. Alcohol sale is regu-
and production of LED clusters in the country cover
                                                                                                                                     lated in the country; however, these regulations are
semiconductor devices for LED, wafer fabrication,        Picture: The Osram Opto chip plant in operation at Penang. The German
                                                         company is expanding its operations to the state of Kedah, with construc-   not intrusive.
lighting products and solutions. LED applications        tions underway on a 9.6 hectare plot of land. 25                                                                                    Picture: A typical night crowd at Jalan Alor, one of Malaysia’s many famous
include vehicle lighting, backlights and displays.                                                                                                                                           and popular food markets.

                                                                                                                                     Halal Food Processing & Distributing
Osram Opto Semiconductors is investing RM4.67
billion to construct a new LED chip plant in Kulim,      CONTACT DETAILS                                                                                                                     CONTACT DETAILS
                                                                                                                                     With Muslim majority population (66%) the halal
Kedah. Construction has kicked off in the first
                                                                                                                                     food industry has a strong appeal in the country.
quarter of 2016.                                         THE ELECTRICAL AND                    FEDERATION OF MALAYSIAN                                                                       JABATAN KEMAJUAN                      THE MALAYSIAN
                                                         ELECTRONICS ASSOCIATION               MANUFACTURERS
                                                                                                                                     Halal foods are prepared in a distinct manner which     ISLAM MALAYSIA                        FOOD AND BEVERAGE
                                                         OF MALAYSIA                                                                 adheres to Islamic teachings. The global halal food                                           EXECUTIVES ASSOCIATION
The plant is set to be the largest and latest six-inch                                         Wisma FMM,                                                                                    HAB Halal Division,
                                                                                                                                     industry generates US$560 billion. Recognising its
LED chip production site in the world. It is part of     5-B, Jalan Gelugor,                   No 3 Persiaran Dagan, PJU 9,                                                                  Aras 1 & 3, Menara PJH,               14-2, Jalan 4A/27A,
                                                         Off Jalan Kenanga,                    Bandar Sri Damansara 52200 Kuala      potential, Malaysia aims to be a key player in the      No. 2 Jalan Tun Abdul Razak,          Section 2, Wangsa Maju,
the group’s new investment that will transform it        55200 Kuala Lumpur,                   Lumpur, Malaysia                                                                              Presint 2, 62100 Putrajaya,           53300 Kuala Lumpur,
                                                                                                                                     industry by becoming a hub for producing, market-
into a global semiconductor player.                      Malaysia                                                                                                                            Malaysia                              Malaysia
                                                                                               WEBSITE:                              ing, certifying, and reference for halal food prod-
E&E 2.0                                                  WEBSITE:                              www.fmm.org.my                                                                                WEBSITE                               WEBSITE
                                                         www.teeam.org.my
                                                                                                                                     ucts.                                                   www.halal.gov.my                      www.mfbea.org.my
                                                                                               Email:
                                                         Email:                                webmaster@fmm.org.my                                                                          EMAIL                                 EMAIL
                                                         teeam@teeam.org.my                                                                                                                  webmaster@islam.gov.my                hisham_abdullah@astro.com.my

36                                                                                                                                                                                                                                                                   37
Industry Analysis                                                                                                                                                                                                                                                                    Industry Analysis

Manufacturing                                                                                                                                              Infrastructure

The manufacturing sector is considered the sec-                                     2016 Global Manufacturing Competitiveness Index (GMCI)

                                                                                                                                       Index Score
                                                                                                                                                           To facilitate Malaysia’s Vision 2020, there has                                Mass Rapid Transit (MRT)
tor that paved the way to the modern-day Malaysia.                                    Rank       Country                          (High =100/Low = 10)     been an emphasis on the country’s infrastructure.
Manufacturing in Malaysia began during the late                                       1          China                                         100.0       The government, in an attempt to induce foreign
70’s as the economy transitioned from an agrarian                                     2          United States                                    99.5     and domestic investments have allocated significant
economy. Ever since, the sector is an integral part of                                3          Germany                                          93.9     funds into the country’s infrastructure. Bloomberg
Malaysian economy which accounts for over 20%                                         4          Japan                                            80.4     reported that Malaysia’s investments into its infra-
of total GDP. Over the years due to the lower labour                                 5           South Korea                                      76.7     structure grew from US$ 6 billion in 2003 to US$
costs offered by countries like China, Malaysia has                                  6           United Kingdom                                   75.8     16 billion in 2013 and they have projected that
lost some of its competitive advantage in the sector.                                7           Taiwan                                           72.9     these figures will grow at 9% annually until 2023.
                                                                                     8           Mexico                                           69.5
The following incentives are made available for                                      9           Canada                                           68.7                                                                                   The MRT project was commenced in 2011. It is a
companies setting up their manufacturing plants in                                   10          Singapore                                        68.4      Renewable Energy                                                             rail network line that has completed its first phase
Malaysia:                                                                            11          India                                            67.2                                                                                   in late 2016. This system is expected to mitigate the
                                                                                     12          Switzerland                                      63.6                                                                                   traffic congestion in Kuala Lumpur. The MRT will
  Pioneer Status                                                                     13          Sweden                                           62.1                                                                                   also integrate with existing railway networks, fur-
This status will give a 70% tax exemption of statu-                                  14          Thailand                                         60.4                                                                                   ther improving the reach and capabilities of inner
tory income for the first 5 years of operations. (Pi-                                15          Poland                                           59.1                                                                                   and outer city railway travel.
oneer status is earned when criteria pertaining the                                  16          Turkey                                           59.0

level of value-added output, technology adoption                                     17          Malaysia                                         59.0
                                                                                                                                                                                                                                          Pan Borneo Highway
and industrial linkage)                                                              18          Vietnam                                          56.5
                                                                                     19          Indonesia                                        55.8
                                                                                     20          Netherlands                                      55.7
 Investment Tax Allowance (ITA)                                                                                                                            Picture: The Amcorp Gemas 10.25MW Solar Power Plant holds the Malaysia
                                                                                                                                                           Book of Records for the Largest Grid Connected Solar Farm in the country.28
This will allow firms to have a 60% allowance for                                                                                  Source: Deloitte   27

the first 5 years of operations on qualifying capital
                                                                               Export Earnings Regulation
expenditure (Plant, Machiney, etc)                                                                                                                         For the period, Jan – Dec 2015, a total of 128 proj-
                                                                                                                                                           ects in renewable energy with total investments
                                                                               In December 2016, Bank Negara Malaysia (BNM)
 No Import Restriction                                                                                                                                     of RM1.37 billion were approved incentives, of
                                                                               announced that Malaysian exporters (Malaysian
The import of raw materials for manufacturing pur-                                                                                                         which RM1.35 billion were from domestic sourc-
                                                                               Based) must only retain up to 25% of their export
poses from licensed manufacturers are not taxed                                                                                                            es (98.3%) and RM23.3 million were from foreign                               The Pan Borneo Highway is a road network on Bor-
                                                                               proceeds in foreign currency, while the remainder
                                                                                                                                                           (1.7%). In comparison, for 2014 a total of 70 proj-                           neo Island connecting two Malaysian states, Sabah
                                                                               (75%) must be converted into ringgit. The new reg-
 No Equity Covenants                                                                                                                                       ects in renewable energy were approved incentives                             and Sarawak, with Brunei. The length of the entire
                                                                               ulation is to boost liquidity and encourage more
There are no restrictions on foreign equity owner-                                                                                                         with total investments of RM1.22 billion.                                     highway is expected to be about 2,083 kilometres
                                                                               domestic trade of the ringgit. To allow Malaysian
ship                                                                                                                                                                                                                                     (1,294 mi) for the Malaysian section. The first phase
                                                                               manufacturers to meet their foreign currency obli-
                                                                                                                                                           For those investments in renewable energy projects                            of Pan Borneo Highway in Sabah, involving a 706
                                                                               gations, exporters are allowed to hedge up to six
                                                                                                                                                           approved incentives in 2015, 84 projects (RM489.7                             km stretch from Sindumin to Tawau, will be fully
                                                                               months of their foreign currency obligations.
                                                                                                                                                           million) will generate energy from solar power, 33                            completed by Dec 31, 2021.
                                                                                                                                                           projects (RM461.7 million) from bio-gas, 4 projects
                                                                               CONTACT DETAILS                                                             (RM331.1 million) from mini hydro and 7 projects
                                                                                                                                                                                                                                         CONTACT DETAILS
                                                                                                                                                           (RM94.3 million) from biomass as the sources of
                                                                               MALAYSIAN RUBBER GLOVE              FEDERATION OF MALAYSIAN                 energy generation.
                                                                               MANUFACTURERS ASSOCIA-              MANUFACTURERS                                                                                                         CORPORATE COMMUNICATION PEMANDU
                                                                               TION (MARGMA)                                                                                                                                             UNIT, MINISTRY OF WORKS
                                                                                                                   Wisma FMM,                                                                                                            MALAYSIA                     Jabatan Perdana Menteri,
                                                                               Unit 1313 & 1311,                   No 3 Persiaran Dagan,                                                                                                                              Aras 3, Blok Timur,
                                                                               13th Floor, Block A,                PJU 9, Bandar Sri Damansara,                                                                                          Block B, 6th Floor,          Bangunan Pentadbiran
                                                                               Damansara Intan, 1 Jalan SS20/27,   52200 Kuala Lumpur,                                                                                                   Kompleks Kerja Raya,         Kerajaan Persekutuan,
                                                                               47400 Petaling Jaya, Selangor,      Malaysia                                                                                                              Jalan Sultan Salahuddin,     62502 Putrajaya, Malaysia
                                                                               Malaysia                                                                                                                                                  50580 Kuala Lumpur, Malaysia
                                                                                                                   WEBSITE                                                                                                                                            WEBSITE
Picture: BMCC Executive Director, Aurelia Silva (far right) visits the Dyson   WEBSITE                             www.fmm.org.my                                                                                                        WEBSITE                      www.pemandu.gov.my
manufacturing plant in Johor together with Richard Graham MP, (second from     www.margma.com.my                                                                                                                                         www.kkr.gov.my/en
left) the UK Prime Minister’s Trade Envoy to Malaysia. Dyson is a successful                                       EMAIL                                                                                                                                              EMAIL
example of the many British companies that have shifted their manufacturing,   EMAIL                               webmaster@fmm.org.my                                                                                                  EMAIL                        feedback.gtp@pemandu.gov.my
research and development to Malaysia.                                          contact@margma.com.my                                                                                                                                     pro@kkr.gov.my

38                                                                                                                                                                                                                                                                                                  39
Industry Analysis                                                                                                                                                                                                                          Industry Analysis

Education
                                                                                                                          To achieve this, the Ministry of Education has
                                                                                                                          proposed the 10-shift initiative. The 10 shifts are

Education has always been a deeply contentious                                                                            criteria to the blueprint establishment to enhance
                                                                                                                          the education system in the country.
matter nationally, with a general consensus that
the system needs to be improved. The government                                                                           By purpose of examples, the following are 3 of the
understands that education plays a leading role in                                                                        10 shifts drafted in the Education Blueprint 2015-
achieving its goal of becoming a service oriented                                                                         2025.
economy and has opened up the education system
and encourages foreign investments at all levels of                                                                       Holistic, Entrepreneurial & Balanced Graduates
education (primary to tertiary).
                                                                                                                          Malaysia has been experiencing a growing dis-
Malaysia’s education system operates in a two-ti-                                                                         equilibrium in terms of graduate competency and       Picture: H.E. Victoria Treadell CMG MVO, British High Commissioner to Ma-
                                                                                                                                                                                laysia (centre) together with students from Heriott Watt University at the launch
er system (private and public). Due to quality de-                                                                        industry requirements. It has been apparent in        of the “Education is GREAT” campaign.
preciation in public education, the demand on the                                                                         the recent decades that local graduates are falling
private system (often UK-based) has significantly                                                                         short of industry demand. To tackle this issue, the
increased. Universities such as Nottingham and                                                                            ministry has deployed the following measures:
Southampton establishing their campuses in Ma-         The National Education Blueprint (2013 - 2025) identifies 11
                                                       operational and strategic shifts to transform the education sys-
laysia and the prevalence of GCE A-Levels are in-      tem in Malaysia, covering pre-school to upper secondary.           • Enhancing the student learning experience
dicative of the growing demand.                                                                                           • Devising an integrated cumulative grade point
                                                                                                                            average CGPA
In 2013, the Ministry began developing the Malay-                                                                         • Creating opportunities for students and
sia Education Blueprint 2015–2025. This is a major                                                                          academic staff to acquire entrepreneurial skills
initiative to overhaul the policies of higher educa-
tion system in Malaysia. The higher education is                                                                          Talent Excellence
revamped and is positioned to produce Value-Driv-
en Talent.                                                                                                                The current system that Higher Learning Institu-
                                                                                                                          tions operates on is in rigid form and has adopted
Education Blueprint Aspiration                                                                                            a one size fit all programme. To steer away from
                                                                                                                          this silo model the following measures are taken:

                                                                                                                          • Positioning HLIs according to their recognised
                                                                                                                            areas of institutional excellence
                                                                                                                          • Enabling HLIs to develop multi-track career
                                                                                                                            pathway
                                                                                                                          • Providing best practise guidelines

                                                                                                                          Innovation Ecosystem
                                                                                                                                                                                CONTACT DETAILS

                                                                                                                          Malaysia recognises that in order to be globally
                                                                                                                          competitive it must be innovating and be in the       NATIONAL ASSOCIATION                     DEPARTMENT OF HIGHER
                                                                                                                                                                                OF PRIVATE EDUCATION                     EDUCATION MALAYSIA
                                                                                                                          forefront of scientific advancements. To invig-       INSTITUTIONS (NAPEI)
                                                                                                                          orate this path, the government seeks to play an                                               Ministry of Education Malaysia
                                                                                                                                                                                Secretariat:                             Level 9, No 2, Tower 2
                                                                                                                          active role in the following ways.                    C-M09, Suria Offices,                    Jalan P 5/6, Precint 5,
                                                                                                                                                                                Jalan PJU 10/4C,                         62200 Putrajaya, Malaysia
                                                                                                                                                                                Damansara Damai, 47830 Petaling
                                                                                                                          • Identifying areas that have good innovation         Jaya,                                    WEBSITE
                                                                                                                          • Incentivising HLIs to establish supporting          Selangor, Malaysia                       www.jpt.mohe.gov.my

                                                                                                                            systems for the commercialisation of ideas          WEBSITE
                                                                                                                                                                                www.napei.org.my

                                                                                   Source Ministry of Education 29
40                                                                                                                                                                                                                                                           41
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