DIVERSITY SURVEY 2021 - The Mixx's Agency Makeup October 7, 2021 - The Mixx NYC
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DIVERSITY SURVEY 2021
The Mixx’s Agency Makeup
October 7, 2021
BACKGROUND
APPROACH
WHY DIVERSITY, AND WHY NOW? HOW WE CONDUCTED THE SURVEY
As a certified-diverse independent agency, – In September 2021, like a census representing a moment in time
and part of a collective of minority-owned – Anonymously, online, in a closed quantitative statistical survey
agencies, it is important we ‘walk the talk.’ – Comprised of self reported responses, based on honesty
– Response rate was 95%
– Shared with…
– Full time employees
– Permalancers working ≥20hrs/wk
– Interns working ≥16hrs/wk
– Responding was encouraged, and every question included a
“Prefer not to say” option to protect personal sensitivities
– Responses could include an open text “Other” entry
RESULTS
AT A GLANCE
We are proud of our agency’s
diversity! But we can always 100% LGBT- and 2/3 executives 54% managers
do more to build true
diversity, equity and
Woman-Owned are female are women
inclusion in our agency. WBENC- and NGLCC-Certified Director-level and above
This year, we included team
questions on equity and
inclusion to get a true view
1/2 of Mixxers 1/4 identify 15% identify
from around our business on
what we are doing well, and
identify female as a minority Hispanic/
areas to build in. Identify as other than (all) White LatinX
38% identify 1/4 1ST or 2ND 12 languages
LGBTQIA+ generation spoken
People born outside the U.S., Other than English
or to an immigrant parent
RESULTS
BY THE NUMBERS
GENDER + SEXUALITY THE MIXX US CENSUS US AGENCY ETHNICITY THE MIXX US CENSUS US MKTG
POP. POP. POP. POP. POP. POP.
Women 53.8% 50.8% 52.5% African-American/Black 3.8% 12.4% 6.6%
Men 46.2 49.2 47.5 American Indian/Alaskan Native — 1.1 —
Genderqueer or non-binary — — — Asian-American 7.6 6.0 6.0
Native Hawaiian/Pacific Islander — 0.2 —
Heterosexual or straight 61.5 86.7 — Hispanic/LatinX 15.3 18.7 7.9
LGBTQA 38.5 5.6 — White 73.1 61.6 85.4
Women in executive 66.6 24.0 45.4
Women in management 53.8 35.0 —
All Director-level and above
LGBTQA in executive 33.3 2.9 —
LGBTQA in management 38.0 3.0 —
All Director-level and above
RESULTS
HIGHLIGHTS
GENDER + SEXUALITY ETHNICITY
85.4%
53.8% 73.1%
50.8% 52.5% 49.2% 47.5%
46.2% 61.6%
38.5%
18.7%
15.3%
12.4%
6% 6.6% 7.6% 6% 6% 7.9%
3.8%
WOMEN MEN LGBTQA BLACK ASIAN HISPANIC WHITE
The Mixx Pop. US Pop. US Agency Pop.
RESULTS
HIGHLIGHTS
OWNERSHIP EXECUTIVE LEADERSHIP
100% 100%
66%
42%
33% 29%
21%
1% 0.1% 2.9%
LGBT WOMEN LGBT WOMEN
The Mixx Pop. US Business Pop. US Advertising, Media and Technology Pop.
Cocktails in every color for every identity.
LIVING OUR VALUES
It’s time to COLOR THE FUTURE.
OUR WORK
As a certified Woman- and LGBTQ-
Owned and operated agency, we stand
out from the agency pack. Join Smirnoff in support for the
LGBTQIA+ community, and toast
to a more colorful and inclusive
future for all!
We’re proud of our legacy built over 25
years, and actively seek out new ways PLEASE DRINK RESPONSIBLY
SMIRNOFF NO. 21 VODKA. DISTILLED FROM GRAIN. 40% ALC/VOL. THE SMIRNOFF CO., NEW YORK, NY.
to reach diverse and multicultural
audiences authentically.
LIVING OUR VALUES
DIVERSITY CREDENTIALS
Certificate Number: 11020
Expiration Date: 07/31/2022
Renewal required by date above
he eb g an
W omen B ine En erpri e Cer
ifica io
na l
Na io o n
Mi G aphic Inc DBA The Mi
The National LGBT Chamber of Commerce
Hereby Recognizes: ho ha cce f ll me WBENC anda d a a Women B ine En e p i e WBE
Thi ce i ca ion a m he b ine i oman o ned ope a ed and con olled and i alid h o gh he da e he ein
Mixx Graphics Inc WBENC Na ional WBE Ce i ca ion a p oce ed and alida ed b Women P e iden
Ed ca ional O gani a ion NY a WBENC Regional Pa ne O gani a ion
Ce i ca ion G an ed A g
E pi a ion Da e A g
As a Certified LGBT Business Enterprise™ WBENC Na ional Ce i ca ion N mbe
Ma ha Fi e one P e iden Fo nde Women
P e iden Ed ca ional O gani a ion NY
(LGBTBE) NAICS
UNSPSC
Justin G. Nelson Chance E. Mitchell
Co-Founder & President Co-Founder & CEO Certified LGBTBE
THE MIXX IS 100% CERTIFIED-DIVERSE WOMAN-OWNED (WBENC) AND LGBT-OWNED (NGLCC) BUSINESS
LIVING OUR VALUES
ROBYN STREISAND, CEO
ACHIEVEMENTS & ACCOLADES
– ADCOLOR Awards ‘The Advocate’ Honoree, 2021 for her work in supporting LGTBQ and
minority representation in the ad industry
– AdWeek’s Pride Stars 2020 Honoree for her work as an LGBTQ leader
– Listed in OUT Magazine’s 2016’s OUT100 list
– The Mixx championed WorldPride NYC 2019 for the 50th Anniversary of the Stonewall riots
– Founding member of nglccNY local chapter, and 2018 winner of nglccNY Legacy Award
– Board member of Hetrick-Martin Institute, the nation’s oldest and largest organization
helping LGBTQ youth to reach their full potential
– Board member of How Women Lead, an organization propelling women leaders forward
– Board member of The Phluid Project, a gender-free brand selling clothing, accessories, and
beauty for the LGBTQIA+ community
– Robyn consults to C-Suites of Fortune 500’s on supplier diversity initiatives, and we actively
bring diverse marketing initiatives to our clients
Robyn is a recognized and award-winning diverse leader
LIVING OUR VALUES TITANIUM WORLDWIDE FOUNDING MEMBER: THE MIXX – Founded in 2014 by Robyn Streisand, who is also 100% owner – The Mixx is a founding member of Titanium Worldwide, the world’s first collective of certified-diverse agencies in the marketing, media, and communications space that offers integrated and expanded capabilities to our clients – The Mixx is the collective’s strategic creative agency See more at titaniumww.com
STATEMENT
EQUAL EMPLOYMENT
The Mixx is bound by being an EQUAL EMPLOYMENT OPPORTUNITY POLICY
equal opportunity employee.
The Mixx is an equal opportunity employer that employs qualified individuals based solely on ability, training, and
Every job description we post experience. The Mixx does not engage in and prohibits discriminatory conduct against any employee or applicant for
includes this statement: employment or promotion based upon actual or perceived sex, age, race, creed, religion, color, national origin, gender,
In standing for true diversity gender identity, disability, marital status, partnership status, sexual orientation, alienage, citizenship status,
and inclusion, we make a point predisposing genetic characteristic, military service, or any other category protected by law.
to bring the mission of culture This policy applies to all areas of employment and all activities of The Mixx including, but not limited to, hiring,
and diversity, equity and placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Each employee
inclusion to all of our clients. is responsible for complying with this policy. Human Resources has overall responsibility for this policy and maintains
To that end, The Mixx is an reporting and monitoring procedures. All questions or concerns should be referred to Human Resources.
equal opportunity employer
and we strongly encourage Consistent with this policy of nondiscrimination and equal employment opportunity, The Mixx will provide a reasonable
women, people of color, accommodation to a qualified individual with a disability, provided that such accommodation does not constitute an
LGBTQIA+, gender- undue hardship on the Company. We invite employees with disabilities which require reasonable accommodations to
nonconforming individuals, inform Human Resources of their need for such reasonable accommodations. The Mixx will use its utmost discretion in
veterans and people with keeping such information confidential.
disabilities to apply.REFERENCE POINTS
SOURCES
We have pulled relevant MIXX DEMOGRAPHIC DATA PAGE 6
Internal Diversity Survey, The Mixx (published) 10/7/21 OWNERSHIP
and reliable statistics from LGBT source links (columns)
trusted sources for a point PAGE 4, 5 – Center: America's LGBT Economy 2016 Snapshot Presented by the NGLCC:
GENDER + SEXUALITY https://nglcc.org/sites/default/files/[REPORT]
of general reference only. Gender %20NGLCC%20Americas%20LGBT%20Economy%20.pdf
– QuickFacts United States, United States Census Bureau: https:// – Right : Data not available
Please note, some data www.census.gov/quickfacts/fact/table/US/POP010220 Women source links (columns)
LGBTQA – Center: Woman-Owned Businesses Are Growing 2X Faster On Average Than
is scarce for minorities,
– LGBT Identification Rises to 5.6% in Latest U.S. Estimate, Gallup 02/24/21: All Businesses Nationwide 10/23/19: https://about.americanexpress.com/all-
especially industry-specific https://news.gallup.com/poll/329708/lgbt-identification-rises-latest- news/news-details/2019/Woman-Owned-Businesses-Are-Growing-2X-
estimate.aspx Faster-On-Average-Than-All-Businesses-Nationwide/default.aspx
datasets. Any errors or – Right: We are the 0.1%: Why the Ad World Needs More Female Founders,
Women
omissions are unintentional. – Women in the Workplace 2021, LeanIn.Org and McKinsey, McKinsey & AdAge 06/18/18: https://adage.com/article/agencies/world-female-agency-
Company 9/27/21: https://www.mckinsey.com/featured-insights/diversity- founders/313902
For corrections, please email and-inclusion/women-in-the-workplace
– Women in Marketing Leadership Roles Soar, Diverse Representation Lags Far EXECUTIVE LEADERSHIP
phil.smith@themixxnyc.com. Behind, The Drum 10/27/20: https://www.thedrum.com/news/2020/10/27/ LGBT source links (columns)
women-marketing-leadership-roles-soar-diverse-representation-lags-far- – Center: How the LGBTQ+ community fares in the workplace, McKinsey &
behind Company 06/23/20: https://www.mckinsey.com/featured-insights/diversity-
and-inclusion/how-the-lgbtq-plus-community-fares-in-the-workplace
ETHNICITY – Right : Data not available
– Improved Race and Ethnicity Measures Reveal U.S. Population Is Much More Women source links (columns)
Multiracial Population: https://www.census.gov/library/stories/2021/08/ – Center: Women in the Workplace 2021, LeanIn.Org and McKinsey, McKinsey &
improved-race-ethnicity-measures-reveal-united-states-population-much- Company 9/27/21: https://www.mckinsey.com/featured-insights/diversity-
more-multiracial.html and-inclusion/women-in-the-workplace
– Diversity and inclusion in advertising in the U.S. - statistics & facts, Statista – Right: Women in Marketing Leadership Roles Soar, Diverse Representation
03/24/21: https://www.statista.com/topics/7118/diversity-and-inclusion-in- Lags Far Behind, The Drum 10/27/20: https://www.thedrum.com/news/
advertising-in-the-us/ 2020/10/27/women-marketing-leadership-roles-soar-diverse-
representation-lags-far-behindTHANK YOU! THE MIXX CONTACT 350 7th Ave, Suite 1403 Phil Smith New York, NY 10001 Managing Director themixxnyc.com phil.smith@themixxnyc.com
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