DIGITAL PROMOTIONS AND LOYALTY - The opportunity to use big data for your business May 9th, 2019

DIGITAL PROMOTIONS
    AND LOYALTY
 The opportunity to use big data for your business

                  May 9th, 2019

BRANDMOV
   ERS
   A QUICK
INTRODUCTION

BRANDMOVERS
                  CORPORATE OVERVIEW &
                  EXPERIENCE
THE GLOBAL
LEADER IN         Brandmovers is the global leader in digital loyalty and
                  promotions experienced in developing and executing
DIGITAL LOYALTY   engaging campaigns that help brands connect with
                  their most valuable customers.

AND               Our focus on Technology, Loyalty Strategy and

PROMOTIONS        Consumer Experience uniquely position us to develop
                  and successfully execute campaigns of scale and high
                  visibility.

                  • Founded in 2003
                  • Offices in Americas, Europe and Asia
                  • Loyalty Experts

EXPERTISE
Brandmovers’ lead experts have extensive experience designing, analyzing & operating digital promotions and loyalty
strategies for brands such as Mastercard, L’Oreal, Hilton Hotels, Marriott Hotels, Ted Baker Manchester United, Southwest
Airlines, Staples, UPS, Giorgio Armani and more.

YOUR STRATEGIC
PARTNERS
LOYALTY EXPERIENCE
We’re running programs today for major brands that are reputable
(and demanding)! We can share with you the triumphs and
successes along with lessons learned.

CONSUMER PROMOTIONS
We work with some of the best brands in the world in
developing compelling digital promotions designed to reach
their targets in new ways.

BIG DATA
WHAT IS IT?

INFORMATION
CLASSIFICATION:
                  Source: Domo “Data Never Sleeps”, 2018

ONLY 4% OF
WEB CONTENT IS
CURRENTLY
SEARCHABLE BY
SEARCH ENGINES
SUCH AS GOOGLE

BIG DATA
                  HAS 4 V’S AND TYPICALLY REFERS TO

                  HIGHVOLUMES        OF DATA
                  THAT HAVE SUCH UNSTRUCTURED

                  VARIETY,
                  COMING AT SUCH FREQUENT

                  VELOCITIES,
                  WITH POTENTIALLY DISCREPANT
                  VERACITY,
                  THAT NEW SYSTEMS AND SOFTWARE ARE
                  NEEDED.

                  HOWEVER, TODAY THE FOCUS WILL BE
INFORMATION
CLASSIFICATION:

THERE ARE A WEALTH OF PLATFORMS THAT CREATE OPPORTUNITIES
FOR YOUR BRAND

    Email             Mobile responsive,   Facebook entry,    Twitter entry,     Instagram entry,
    Landing Pages,    apps, SMS/MMS.       share and login.   share and login.   post and
    microsites.                                                                  connect.

    Snapchat entry.   Shazam entry &         Spotify entry,   YouTube            Pinterest enter,
                      unlock content.        curate and       submit, vote,      pin & share.
                                             share.           broadcast.

    Receipt           Loyalty & affinity     Employee         Integrate with     Connect to CRM
    Validation &      program                incentives.      EPOS & e-          & more through
    moderation.       platform.                               commerce.          APIs.

EXAMPLES
AND WHY THEY
  WORKED

CASE STUDY
OREO MINI - MINI SPECIAL DELIVERY
Product Trial Promotion with Social Sharing
OPPORTUNITY
Brandmovers worked with 360i, the digital agency for Oreo, to create and
execute a promotion designed to generate excitement around the product
and drive trial, while aligning with the larger “Mel’s Mini Mart” campaign.

HOW IT WORKS
Each day during the promotion run, the first 500 people visiting the site were
given the opportunity to send a friend a single Oreo mini, with a custom
note. The user would provide their info, the info of a friend (including
address) and we would mail them their Mini Mini delivery each night.

THE RESULTS
Aside from getting the product in the hands of over 5,000 consumers, the
promotion generated significant PR buzz and consumer excitement - at the
height of the promotion, we were giving away each day’s allotment of 500
cookies in under 10 seconds and saw site traffic peaks at over 200,000 users!

NESTLE
150TH
ANNIVERSARY

PROOF OF
PURCHASE/HASHTAG
PROMOTION

CASE STUDY
NESTLE              150 TH        ANNIVERSARY
Proof of Purchase/Hashtag Promotion
OPPORTUNITY
In support of the 150th anniversary of the birth of the Nestle brand,
Brandmovers developed a promotion designed to connect the Nestle family
of brands with the families of consumers, all while driving social engagement
and product purchase.

HOW IT WORKS
There are two elements to the promotion - to drive social awareness and
conversation, and to provide a lightweight engagement, there’s a daily
hashtag-based promotion, where consumers can post photos of their
families enjoying Nestle products for a chance to win, inc. cameras, gift cards
and product coupons. For consumers wanting more, there’s a receipt
upload-based sweepstakes awarding a $15,000 family reunion each week.

THE RESULTS
The promotion delivered increased social conversations around the Nestle
brand, and measurable tieback to purchase lift via the receipt upload portion         NESTLE 150TH ANNIVERSARY
of the promotion.                                                                 DEMO.BRANDMOVERS.NET/NEST15004/

CASE STUDY
NUTELLA – WORLD NUTELLA DAY
Social UGC and Advocacy
OPPORTUNITY
World Nutella Day was created by a group of Nutella fans to celebrate their
love of Nutella. We worked with Nutella to create a promotion that
provided Nutella with a voice in the conversation around this special day,
without diminishing the social nature of the day.

HOW IT WORKS
User are asked to submit a video telling us why they are the world’s greatest
Nutella fan. Entries are judged, and then the top 20 videos are posted for
fan voting. We picked the best to be the 2016 Nutella Ambassador, who got
to travel to New York and spend a week doing Nutella based things
throughout their trip which was filmed for future content.

THE RESULTS
Hundred of user-submitted videos, thousands of votes, millions of content
views and Nutella having a meaningful role in World Nutella Day.

CASE STUDY
GOLDFISH TALES
Social UGC Contest with monthly sweepstakes
OPPORTUNITY
Goldfish partnered with Brandmovers to develop a digital promotion
designed to activate the brand’s core fans - creative moms - to develop high-
quality social content for use across social channels.

HOW IT WORKS
Fans create their own scene aligned with a monthly theme (this month, it’s
“love”). They post the photo to Twitter or Instagram with
#GoldfishTalesPromotion, and are entered to win. The best entries are
pulled forward into an on-site gallery and are in with a chance of winning
either a Photo book or grand prize of $1,000.

THE RESULTS
Ongoing and backed by a TV and digital media campaign, the promotion is
currently delivering high brand engagement and high-quality social content.

                                                                                http://demo.brandmovers.net/camp15001/

- DATA IS EVERYWHERE; MAKE
  IT WORK FOR YOUR BRAND.

- MEET CUSTOMERS WHERE
  THEY ARE, I.E. FACEBOOK,
  TWITTER, INSTAGRAM, LINKED
  IN ETC.

- LOOK FOR THE OPPORTUNITY
  ONLINE TO BE MORE
  STRATEGIC AND MAKE DATA-
  DRIVEN DECISIONS MOVING
  FORWARD.

QUESTIONS?

THANK
                  S!

Courtney Cesari, Director of Business Strategy, Europe
           courtney@brandmovers.co.uk