Welcome to Facebook! Hassan Bawab CEO & Founder Magic Logix Phone: Fax: www.magiclogix.com

Welcome to Facebook!
        Hassan Bawab
       CEO & Founder
        Magic Logix
     Phone: 214.694.2162
      Fax: 972.692.5737
   hbawab@magiclogix.com
     www.magiclogix.com

Connecting Our Network Through
    Social Media Marketing

Old vs. New

 “In the Last Hundred Years…the way to advertise was to
  get into the mass media and push out your content…In
 the next hundred years information won’t be just pushed
   out to people, it will be shared among the millions of
  connections people have. Advertising will change. You
          will need to get into these connection.”

-Mark Zuckerberg, CEO Facebook-

Facebook Ethics
• Valuable Content- It is important to offer content that is
  valuable to your customers. The content should not be a sales
  pitch, spam, or an advertisement it should be a conversation.
• Connection- Connect with your current and potential
  companies on personal level
• Relationships- Build long term relationships instead of
  transactions. By building relationships you are Building Trust.
• Interaction- Utilize Facebook as a marketing tool to ask your
  customers their. feedback in order to mold your business in
  accordance with their needs

Network Visibility…
            Facebook Allows Our
            Connections to Be
            Visible through an
            Online Social Network
            that we may never
              have
            seen on a day to day
            basis.

Why Facebook Marketing?

Facebook Overview…
•   Add Friends- Add other                    •   Write Notes- Write Notes updating
    Professionals, Business Owners,               your friends on a new product or
    Clients, Potential Clients,                   promotion
    Entrepreneurs, Employees as friends.      •   Update Status- upload with Links,
•   Join/Start Groups- Join or create             Articles, Photos, etc.
    niche groups and start discussions        •   Create Photo Albums- Create
•   Facebook Marketplace- Free to sign            Albums with pictures that represent
    up! Promote your products and                 your business and separate them into
    services. Create Ads targeted to              categories or photo albums and share
    Networks or regions.                          them with your customers
•   Advertise Events- Invite your Clients     •   Facebook Polls- Create, run, and
    to a tradeshow, speaking event,               monitor your polls on Facebook
    Charity event etc. You can send out       •   Facebook Applications- Use
    invitations to all your contacts all at       Facebook’s Applications or develop
    once.                                         your own Apps.

Creating A Profile…
•   The First Step is to SIGN UP!
•   It is FAST, FREE and EASY.
•   Create a Business Profile or a Fan Page
•   Once You sign up Create Your Profile
    (Name, Photo, business address, etc)

• Add Your Contacts- Clients,
potential clients, Employees, friends and families, etc.

• Start Connecting!

Adding Friends
• Add Your Email
  Contacts
• Add Facebooks
  Suggested Friends
• Search Friends by
  Name or Email

Facebook Pages
Branding
•   Face book pages were added in November 2007
    primarily for Artist to brand themselves as artist and
    accumulate a fan following
•   For example if you sign up for a “Music” page if comes
    with music player, video player, discography, reviews,
    tour dates and a discussion board.
Facebook Page Applications
•   Facebook pages allow you to add flash to HTML to your
    pages which is actually called FBML . To do this you have
    to add a Facebook Flash Player or a Static FBML
    Application to your Page.
Benefits of a Page
     Viral Marketing
     – When someone becomes your “Fan” your page is
          listed on their profile. Can you imagine if you had
          2,000 fans how many people would see your logo
          on a daily basis. Facebook pages are great for
          Brand recognition and simply.
     – When people become fans of your Page it will
          also be posted in the news feed which will give
          your page more exposure.
     Mini Websites
     – Pages are easy to Maintain and Completely Free.

Understanding Facebook Groups
                  •   Here is an example of a group called
                      “Web Design.” The Group currently
                      has 8,259 Members.
                  •   The Group was created to “Share all
                      the best news about Web Design”
                  •   Group administrators chose who can
                      join the group and monitor
                      information that is exchanged.
                  •   Group members can exchange
                      articles, start discussions, add
                      resourceful links and connect with
                      one another.
                  •   The best part is you can start a group
                      specific to your business.

Facebook Events
•   Create Events and invite friends through
    facebook. Your events can be customized
    and sent to your newsfeed. Invite as many
    contacts and ask them to RSVP. If your
    business is having a promotion or an
    event this is a great way to invite guests,
    clients, friends and family.

Facebook Notes
•   Writing Notes is similar to blogging.
    You can write notes updating your
    friends about your business.
•   Notes can be shared and updated
    through friends news feeds.

Facebook Advertising
•   On your Ads/Pages tab you can create and add and track your amount of Clicks and
    Conversion…

Facebook Market Place
The “eBay” of Facebook
•   The market place allows you to sell anything
    from cars, houses, dogs, clothes, computers, as
    well as services.
•   Unlike eBay, Facebook market place allows
    you to buy from friends or friends of friends.
    This is where you see the networking really
    come into effect.
•   Facebook Makes doing business more personal
    which means relationships are more important
    then transactions.
•   Advertise your Services On Facebook

Facebook Applications
•   Facebook applications can either be built in and exist on the Facebook Application
    Page or they can be customized and developed by developers.
•   Applications can be For Business, For Fun, For organization, for connecting Social
    Media Networks, for Facebook Mobile, and etc.

Static FBML Application
•   This is an advanced functionality that
    where you can add a box to your page in
    which you can render HTML or FBML
    (Facebook Markup Language) For
    enhanced Page Customization
•   Create Advertisements and Brand your
    business with customization on Facebook

Blog Promotion Applications
•   Networked Blogs App-Shows up on your
    profile in box displaying all the blogs you
    like to read
•   Notes (Default App)- You can add your
    RSS feed and read your friends news feeds
    then when you post a blog it will also be
    shown through their news feeds
•   Social RSS- Can either be displayed as a
    box or a tab on your profile
•   Simplaris Blog Cast-Quick and simple
    way to put the title of your blog post and a
    link to it into your feed

Examples of Facebook Business Apps

Facebook Business Cards, Slide
   Share
and Profile Boxes are great ways to
promote your business. The Profile box
allows you to enter HTML and
customize your profile to present your
business.

Facebook Mobile

Facebook Mobile Continued…
• With Facebook Mobile, you can use Facebook on the
  go. Use Facebook Mobile to upload photos and notes
  from your camera phone straight to Facebook. You can
  also receive and reply to Facebook messages, pokes and
  Wall posts using text messages, or use your phone’s
  mobile browser at m.facebook.com.

• The Mobile application page displays mobile photos
  recently uploaded by your friends and a phonebook that
  you can use to look up your friend’s phone numbers.

Facebook Developers
Facebook enables you to make your website more
personalized and social by mixing and matching
Facebook’s APIs .

Social Plug-in
Integrating Social Media with your
    website
And Blog is a great way to gain traffic to
your site but also connect on a social
    level
with your clients and Potential Customers

Examples…
• Like Button
• Like Box
• Share Button
• Become a Fan Button

Connecting Facebook
Facebook Connect is a great
   way
to connect all your networks and social
media in order to Save time posting
   blogs,
status updates in each individual
Network. This allows you to Share
information all at once.

Sign in Other Accounts Using Facebook
Facebook is connected with
   so
many types of accounts that
   if
you do not already have an
account you can simply sign
in using your facebook
account. This is a fast and
convenient way to expand
your network online.

Facebook Contests
•   You can create contests for your customers
    to enter to keep them engaged and updated
    on your Company.
•   This is a great example of How to utilize
    the Facebook contest to get Fans engaged
    and coming back for more.
•   This are a few examples from
    Newegg.com who as you can see has
    created more then one contest. Because
    the have great prize give always and
    contests, people continue to stay involved.

With facebook it is important to…

Be Interesting

Polls and Surveys
Creating Polls and Surveys is another
great way to utilize social media to your
benefit. This allow you to ask for
    feedback
and opinions from customers in order to
understand their needs as a client. It’s a
great way to connect and build trust. The
surveys can be business related or even
    just
fun and entertaining. Either way your
customers will notice that you care
    enough
to interact with them on Facebook.

Research and Feedback…

Successful Case Studies
Coca-Cola
Coca-Cola is a great demonstration of how to
properly utilize facebook applications to keep
customers engaged. They have used
•      Ad Pages
•     Fan Downloads
•     Surveys
•     Poll Applications
•     Contest Applications
•     Videos
•     Photos
•     Discussions
•     and the list goes on an on…..

Conclusion
•   Facebook is a great way to connect people and networks
•   Facebook is a great way to generate feedback from customers
•   Facebook is a great way to develop long term relationships
•   Facebook is a great way to provide valuable content
•   Facebook is a great way to Brand your Business
•   Facebook is a great way to Build Trust
•   Facebook is a great way to keep customers updated
•   Facebook is a great way to present your business
•   Facebook is a great place to have online conversations

Conclusion…
• Facebook is a great place for your Business…

For more information go to
  www.magiclogix.com