Digital Maturity Index Survey 2022 - Deloitte
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Digital Maturity Index Survey 2022 Digital value creation in an unsettled environment Deloitte Digital Maturity Index 2022
Content 01 Executive Summary and Key Results 02 Background and Methodology 03 Digital maturity drives profitability 04 Digital Archetypes 05 Key action areas & investment 06 Transformation challenge Deloitte Digital Maturity Index 2022
Executive Summary 01 02 After last four year’s of the Digital Maturity Survey showed that, despite expectations, Covid was not an accelerator in digitization, this year's survey shows that companies have used the return to business as usual to drive their digitization agenda forward, albeit 03 somewhat hesitantly. The spotlight is shifting more from traditional efficiency improvement to a diversified digital solutions portfolio that focuses on 04 sustainability, resilience, and flexibility. The continued high level of investment in the past year is also offset by increased revenues across all maturity levels of the companies. However, the investment peak has not yet been reached for the vast majority of companies and new investment areas are being developed. Capital intensity reduction still needs to be prioritized significantly. 05 The tentative transition to the development of a profitable ecosystems also plays a decisive role here, slowing the need for capital only hesitantly, but also opening up new opportunities for the first movers. 06 In summary, mature companies are taking up additional transformation signature issues and have largely left the core challenges of digital transformation behind them, at the same time capture most of the financial value add. Deloitte Digital Maturity Index 2022
Key Results of the Digital Maturity Survey 2022 01 02 Digital champions continue to increase their EBIT uplift – Companies are picking up speed again after the Covid pandemic and are 03 overall average is also rising even stronger increasingly targeting on topics beyond costs 2022 04 2021 … by driving Customer Centricity 41% Of companies plan to increase speed of … by increasing supply chain resilience 38% 05 digitization… … by building seamless IT partnerships 36% 06 Digital Average Digital Champions Companies Followers Traceability needs and action capabilities are largely addressed, Companies see ecosystems as core security and efficiency are still underdeveloped drivers of scaling run joint economic activities in an ecosystem have an integrated IT backbone lack steering capabilities for that links ERP, MES, PLM and change CRM Leverage economies Share joint resources have improved their supply Suffer from fulfillment of high of scale in their among partners for chain resilience data security standards ecosystem value creation …and strongly interlink their sustainability & digitization Ecosystems strategy Deloitte Digital Maturity Index 2022
Participants of the Survey 2022 01 02 Our participants represent the breadth … with a broad coverage of revenue ranges. 03 of decision makers in the manufacturing annual survey industry… 04 C-Level, SVPs Participants Division manager 05 100-500 Mio. 500 Mio.-10 Bn. >10 Bn. … across the globe with focus on German and … covering the major industry sectors of producing industry 06 European market … … … ranging from medium-sized companies to large corporations. Others Germany Chemicals / Automotive & 1k – 10k EMEA (w/o GER) Pharma Suppliers United States 10k – 100k APAC Industry & Machinery >100k Deloitte Digital Maturity Index 2022
Key figures for the different regions 01 02 EMEA (w/o Germany) GERMANY 03 plan to increase plan to increase 04 5,26 5,08 speed of speed of digitization digitization 05 Maturity EBIT Uplift Ambition Maturity EBIT Uplift Ambition 06 U N I T E D S TAT E S A PA C 5,68 plan to increase 5,32 plan to increase speed of speed of digitization digitization Maturity EBIT Uplift Ambition Maturity EBIT Uplift Ambition Deloitte Digital Maturity Index 2022
Sectors progress in digitization varies 01 02 M A N U FAC T U R I N G S E C TO R I N F O C U S M AT U R I T Y EBIT UPLIFT AMBITION 03 Automotive Industry The automotive industry has developed more strongly than 2022 04 5,32 the other sectors and is the most reticent in comparison 2021 with regard to the further acceleration of digitization but plan to strongly interlink their sustainability & digitization strategy 05 bold considering hot transformation plays. and increase their speed Industrial Products 06 The industrial sector performed rather weakly last year but 2022 5,26 plans to accelerate all of its digitalization efforts in the current year. This is already supported by the solid earnings 2021 plan to strongly interlink their sustainability & digitization strategy from efforts to date. Linkage between key transformations is and increase their speed on the top of the agenda already. Chemicals In the chemical industry, the Ebit uplift has increased the most, and further signs point to an acceleration of 4,96 2022 digitization activities. Still the industry needs to consider 2021 plan to strongly interlink their sustainability & digitization strategy sustainability and ecosystems as top priority. and increase their speed Deloitte Digital Maturity Index 2022
Background and Methodology of the Survey 01 02 Annually, Deloitte analyzes the degree of digitalization in the German 03 manufacturing industry as part of an expert survey. Digital Laggards Digital Champions The basis of this study is the Deloitte Digital Maturity Index, which is made 04 up of more than 90 different operational and strategic parameters resulting EBIT uplift in six digital archetypes types - from Digital Laggards to Digital Champions - characterized by different digitalization approaches. New business 05 models This year's survey is being conducted against a backdrop of broad economic recovery from two-year pandemic and ongoing disruptions of global supply Products & service platforms 06 chains. When the pandemic hit in March 2020, manufacturing companies had varying levels of maturity; the following year, 2021, added supply chain bottlenecks and increasing global uncertainty. This year's survey aims to Value chain & digital capabilities map the tangible, financially verifiable progress of post-pandemic digital maturity and how topics like resilience, sustainability, and ecosystems are Digital Maturity paying into this. Deloitte Digital Maturity Index 2022
Digital Maturity drives profitability uplifts 01 02 Digital maturity is not an end in itself, but NEW BUSINESS MODELS 03 the core factor for achieving revenue growth EBIT UPLIFT The faster strategic measures, such as the and profit growth today, as well as in the creation of digital products/ services or new 04 future. business models are taken, the higher the
Digitalization goals support companies competitive advantage 01 02 Competitive Advantage vs. Digitalization Goals (Average of all companies) Quality pledge and innovative strength is 03 seen as decisive competitive strengths for leading companies, who also have aligned 04 their digitalization goals accordingly. 49% Quality 24% However, for the majority of companies 05 efficiency and flexibility gains are the top 18% Efficiency 35% priorities executing on digital strategies - in 06 many cases driven by previous beliefs about 17% Flexibility 28% digitization as bottom line optimization. 16% Innovation 13% Deloitte Digital Maturity Index 2022
Key challenges and opportunities of digitalization remain 01 02 Key challenges so far Digital transformation operational 03 challenges are the no. 1 concern of directors, senior executives and CEOs also in 04 Suffer from 2022 as in the previous years. fulfillment of high lack steering fail to implement Nevertheless, 50% of companies have data security capabilities for scalable digital 05 fulfilled their transformation ambitions in standards change solutions the past 12 months, realizing financial 06 ambition compared to previous years. Companies also unlocked on adapting to Opportunities already seized new demands. However transformational prerequisites are have an integra- still only partially in place. ted IT backbone that links ERP, MES, interlink PLM and CRM have improved digitization & value chain sustainability resilience Deloitte Digital Maturity Index 2022
Increasing speed as a key factor in improving digitalization prospects 01 02 Expected speed for the next 12 months The tailwind from last year is leading to 03 increased expectations regarding digitization progress in the current year. 04 Companies that are already successful 05 capturing benefits, having a similar view of the future as companies that are still in the 06 middle of their transformation. Expectations of an increasing pace of digitization go hand in hand with increased expectations of returns in the form of increases in corporate profitability % of participants ∅ Expected EBIT uplift Deloitte Digital Maturity Index 2022
Six Digital Archetypes evolving 01 02 Digital archetypes Strategic and operative maturity 03 CHAMPIONS combine consistent digital strategy with operational 1 excellence to achieve a flexibility advantage 04 POTENTIALS focus on developing their digital strategy hand in hand with operational excellence to achieve cost advantages 05 STRATEGIC INDEX INNOVATORS show distinct advances in digital business through an 06 innovative portfolio but average operational success OPERATORS focus on digitalizing their core value chain, founding their success upon flexibility through innovative solutions FOLLOWERS seek to consistently advance digital skills in both index dimensions. Connecting initiatives is essential to improve 0 OPERATIVE INDEX LAGGARDS lack digital skills in both index dimensions using digitalization to improve overall efficiency Deloitte Digital Maturity Index 2022
Digital Maturity Index evolving slowly recovering from pandemic 01 02 Maturity development over time Companies predominantly pursue a 03 balanced strategy of bottom line excellence (efficiency) and top line growth (revenue DMI = 5 04 and profitability uplift), which are reflected here on the axes shown. 05 2022 Although the total number of companies is STRATEGIC INDEX 2021 developing, the proportion of very mature 06 companies is increasing only slowly - the 2019 higher the current maturity, the less progress can currently be observed. 2018 DMI = 4 OPERATIVE INDEX Deloitte Digital Maturity Index 2022
Digital key capabilities & parameters determine maturity 01 02 S T R AT E G I C I N D E X O P E R AT I V E I N D E X Our Digital Maturity Index considers four 03 holistic indices to analyze the status quo of a digital journey covering more than 90 04 Digital Dynamic Digital Digital different operational and strategic Business Capability Activity Capability parameters. 05 We use the performance in each of these Product Partner Dynamic Smart Smart Digital lifecycle different parameters to define the six network forecasting mgmt. F&E logistics DNA New Loyalty Clear 06 different digital archetypes. Digital investment Asset programs Connected Customer roadmap investment Identify Value Technology Smart Smart Digital business architecture monitoring Planning factory scorecard oppor- E2E Flexible tunities Hybrid-agile digital Digital Knowledge control services approach supply processes mgmt. Agile Organi- chain Software- Digital Intelligent governance zational Ecosystem enabled Backbone KPIs structures New structure Play services CxO enterprise Develop Intelligent Connective sponsorship boundaries business Supply platforms De- apps centralization … … … Innovation … level mgmt. Data collection & Customer analytics integration Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Champions 01 02 Financial profile The Champions outperforms 03 SOFTWARE-ENABLED SERVICES the average along all key LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM capabilities and parameters, EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT 16% as well as in key financial figures. SPONSORSHIP DYNAMIC MARKET FORECASTING 05 REVENUE 16% On average, the champion UPLIFT FLEXIBLE CONTROL PROCESSES NEW TECHNOLOGIES THROUGH PLC achieves an profitability 06 improvement of 4pp, mainly DIGITAL INVESTMENT 20% CLEAR ROADMAP KNOWLEDGE MANAGEMENT driven by sales growth +3pp However, reduction in DATA ANALYTICS GOVERNANCE & ORG STRUCTURE PRODUCTIVITY UPLIFT 15% efficiency ratios compared to DATA COLLECTION E2E DIGITAL SUPPLY NETWORK previous year, therefore efficiency remains in focus ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 28% DECREASE DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET DECREASE 15% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Potentials 01 02 Financial profile The Potential performs very 03 SOFTWARE-ENABLED SERVICES close to the average and LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM even outperform it in several EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT 11% capabilities and parameters. Compared to previous years SPONSORSHIP DYNAMIC MARKET FORECASTING 05 REVENUE 11% they have improved across UPLIFT FLEXIBLE CONTROL NEW TECHNOLOGIES THROUGH PLC the board with significance 06 regarding profitability and DIGITAL INVESTMENT 15% CLEAR ROADMAP KNOWLEDGE MANAGEMENT revenue uplift (+ 3pp), but also on efficiency metrics. DATA ANALYTICS GOVERNANCE & ORG STRUCTURE PRODUCTIVITY UPLIFT 12% DATA COLLECTION E2E DIGITAL SUPPLY NETWORK ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 19% DECREASE DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET DECREASE 11% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Innovators 01 02 Financial profile Within manufacturing 03 SOFTWARE-ENABLED SERVICES industry the Innovator group LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM is one of the smaller groups EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT 8% (~5%). Innovators are outperforming SPONSORSHIP DYNAMIC MARKET FORECASTING 05 REVENUE 6% on strategic dimension while UPLIFT FLEXIBLE CONTROL NEW TECHNOLOGIES THROUGH PLC lagging behind somewhat in 06 other fields. DIGITAL INVESTMENT 13% CLEAR ROADMAP KNOWLEDGE MANAGEMENT With regards to the financial performance Innovators are DATA ANALYTICS GOVERNANCE & ORG STRUCTURE PRODUCTIVITY UPLIFT 9% behind the average, however DATA COLLECTION E2E DIGITAL SUPPLY NETWORK improved all financial metric compared to previous years ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 16% DECREASE (+3pp). DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET DECREASE 9% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Operators 01 02 Financial profile Operators achieve similar 03 SOFTWARE-ENABLED SERVICES scores to the average along LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM operative dimensions, clear EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT 11% action fields for strategic market initiatives. SPONSORSHIP DYNAMIC MARKET FORECASTING 05 REVENUE 9% Operators financial UPLIFT FLEXIBLE CONTROL NEW TECHNOLOGIES THROUGH PLC performance overall 06 comparable to the DIGITAL INVESTMENT 15% CLEAR ROADMAP KNOWLEDGE MANAGEMENT average of the survey. They continue to work on DATA ANALYTICS GOVERNANCE & ORG STRUCTURE PRODUCTIVITY UPLIFT 11% efficiency metrics, thus initial DATA COLLECTION E2E DIGITAL SUPPLY NETWORK investments in digital products and services are ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 20% DECREASE already paying off in terms of DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING revenue and profitability DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET uplift (+1pp). DECREASE 10% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Followers 01 02 Financial profile Follower companies are 03 SOFTWARE-ENABLED SERVICES being outperformed by the LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM average company along all EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT 7% key capabilities and parameters as well the SPONSORSHIP DYNAMIC MARKET FORECASTING 05 financial metric. REVENUE 8% UPLIFT FLEXIBLE CONTROL NEW TECHNOLOGIES THROUGH PLC Compared to previous years 06 they have improved across DIGITAL INVESTMENT 12% CLEAR ROADMAP KNOWLEDGE MANAGEMENT with significance on efficiency metrics (+5pp) and DATA ANALYTICS GOVERNANCE & ORG STRUCTURE tangible effects on PRODUCTIVITY UPLIFT 9% profitability. DATA COLLECTION E2E DIGITAL SUPPLY NETWORK ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 17% DECREASE DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET DECREASE 8% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Insights on Digital Archetypes – Laggards 01 02 Financial profile Laggards still noticeably lag 03 SOFTWARE-ENABLED SERVICES behind competition across LEADING KPIs EXCHANGE OF PRODUCT DATA DIGITAL SCORECARD PARTNER NETWORK & ECOSYSTEM the board. EBIT 04 DIGITAL MINDSET COMPANY VALUE ARCHITECTURE UPLIFT -3% Compared to the previous year, minor improvements SPONSORSHIP DYNAMIC MARKET FORECASTING 05 REVENUE -3% are discernible regarding the UPLIFT FLEXIBLE CONTROL PROCESSES NEW TECHNOLOGIES THROUGH PLC efficiency metrics, which is 06 also considered as focus to DIGITAL INVESTMENT 8% CLEAR ROADMAP KNOWLEDGE MANAGEMENT jump-start the value capture. Due to the COVID crisis DATA ANALYTICS GOVERNANCE & ORG STRUCTURE PRODUCTIVITY UPLIFT 3% topline improvements DATA COLLECTION E2E DIGITAL SUPPLY NETWORK couldn’t been realized. ORDER-TO-DEL-IVERY SYSTEM INTEGRATION DIGITAL R&D 6% DECREASE DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING DIGITAL LOGISTICS DIGITAL PROCUREMENT SMART PRODUCTION TIME-TO-MARKET DECREASE 3% Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Deloitte Digital Maturity Index 2022
Investment Behavior 01 02 How much do you invest in digitalization Key Investment Areas (as % of revenue)? 03 Digital transformation is now one of the largest 2022 2021 cost blocks in the Profit & Loss statements of companies. 04 21 Software As already known from previous digital maturity 26 surveys, at least 10% investment is required to 26-30% 05
Investment Behavior relies on connectivity 01 02 Focus areas of investment As in previous years, many companies are 03 focused their investments predominantly 35% 23% on production as the core of value creation. DIGITAL SYNCRONIZED 04 Learning from leading companies shifting R&D PLANNING investments into digital R&D, dynamic 05 fulfillment, synchronized planning to achieve end-to-end value stream connectivity. 06 It is becoming clear that for the 16% 22% Supply transformational shift, investments in digital CONNECTED INTELLIGENT CUSTOMER Network SUPPLY R&D are the game changers to unlock future profits fueled by massive investments into soft- and hardware infrastructure. 27% 37% DYNAMIC SMART FULFILMENT FACTORY Shift compared to 2021 Deloitte Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022 Better manage complexity through digitalization 01 02 Mature companies are able to drastically 03 reduce complexity through of digitization (e.g., elimination of interfaces, better data 04 EBIT uplift availability, end-to-end alignment of value Ecosystem chains). Play 05 At the same time, the effects describe a Dovetailing necessity for even realizing additional with 06 transformational signature topics coming Sustainability up, such as dovetailing of sustainability and Reduction of Capital digitization, manufacturing-as-a-service or a Intensity profitable ecosystem play. These Efficiency transformational themes are increasingly displacing more traditional transformation topics such as efficiency. Urgency Deloitte Digital Maturity Index 2022
Early dovetailing of sustainability and digitization 01 02 How closely are sustainability and digitization intertwined in your company? Leading companies, those who already 03 generate high returns from their digital branches, have meanwhile anchored the 04 EBIT margin EBIT margin EBIT margin topic of sustainability even more firmly on 0-4% 4-10% >10% their digital agenda. 05 % of responses This results in an interlinked approach that takes ESG criteria into account holistically. 06 Not at all Very closely Deloitte Digital Maturity Index 2022
Key challenge is to enable basic requirements 01 02 Increasing capital intensity (total asset/ revenue) for manufacturing industry) Companies are suffering from the enormous 03 3,4 capital requirements driven by costly back-end 3,2 software implementations as well as the 3,0 04 2,8 creation of hardware infrastructure. 2,6 2,4 For many companies, the challenge of capital 2,2 05 2,0 lockup is already on the agenda and innovative 1,8 1,6 strategies to reduce it have been initiated. 0,8 06 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Changing to Upgrade of Vertical product-as- amortized Integration …of companies increased a-service assets capital intensity noticable or sigificantly Deloitte Digital Maturity Index 2022
Profitable Ecosystem Play 01 02 Value-add expected from ecosystem play Most companies are putting great effort into 03 building ecosystems because they expect added value in return. Through joint product 04 and service development or joint go-to- market activities, companies anticipate an Increased sales through joint go-to-market 41% 05 uplift in sales. Increased sales through joint product 37% and service development 06 Increased focus on core business 19% No value add expected 3% Deloitte Digital Maturity Index 2022
Profitable Ecosystem Play & Success Factors 01 02 Expand activities in an ecosystem Companies consider all factors for building an profitable ecosystem as Average Champions 03 equally relevant ∅ Ecosystem Governance for joint economic activities – most 04 importantly to consider participants involved and how collaboration, governance and steering must be designed Set-up and governance 05 Ecosystem Value Creation for modularization in cooperation – a dynamic, open, and flexible approach should be followed that 06 enables continuous value creation Ecosystem Value Distribution with joint resources and benefits among partners and an effective steering are basic prerequisite Value creation for long-term collaboration between ecosystem participants. Those criteria are of higher importance for those companies aspiring an above-average profitability expectation (>16%). Value distribution Deloitte Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022 Top 5 Priorities for the upcoming 12 months 01 02 Key action areas for the upcoming 12 months Leading companies have put data literacy as 03 top priority to achieve end-to-end connectivity entering next transformation 04 into a profitable ecosystem play. However, majority of companies top 05 Profitable Seamless Customer Value Chain Champions priorities on CDO agendas solve key digital Data Literacy Ecosystem Business IT transformation requirements for example Centricity Resilience Play Partnership 06 customer centricity, and resilience and collaboration between business and IT, which still remains a seemingly insurmountable hurdle for all companies. ∅ End-to-end Seamless Profitable Average Customer Value Chain connected Business IT Ecosystem Centricity Resilience process Partnership Play model Deloitte Digital Maturity Index 2022
Your Contacts Claudia Ahrens Dr. Harald Proff Dr. David Mueller Michael Grigore Director Digital Operations Global Lead Partner Automotive Senior Manager Digital Operations Consultant Digital Operations cahrens@deloitte.de hproff@deloitte.de dmueller@deloitte.de migrigore@deloitte.de Deloitte Digital Maturity Index 2022
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