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   THE KÄRCHER MAGAZINE                        01 | 2019

                           CULINARY
                           PLEASURE
                           Food and drink

          QUEEN OF THE     A SWABIAN        CLEAN WATER IS
          WINE CELLAR      SPECIALITY       THE BASIS OF LIFE
          Winegrowing in   Hygiene in the   Microplastics: what we
          Tuscany          food industry    can learn from animals
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
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                                                                                                                                                             02
                                                   IMPRINT                                                                                                   03
                                                                                                                      FOOD AND DRINK
                                                                                                                        Facts and figures

                                                                                                                            06

                                                                                                                                                             01 | 2019
                                                   Publisher                                                           KÄRCHER is the world’s leading
                                                   Alfred Kärcher SE & Co. KG
                                                                                                                       supplier of technology for clean-
                                                   Bernd Rützler, Executive Vice President
                                                   Corporate Marketing & Brand Management                              ing transport equipment, build-
                                                   Alfred-Kärcher-Straße 28–40                                  QUEEN
                                                                                                                ings andOF   THE WINE
                                                                                                                          surfaces         CELLAR
                                                                                                                                     as well  as cleaning

                                                                                                                                                             difference
       01 | 2019
                                                   71364 Winnenden, Germany                                     andWinegrowing      in Tuscany
                                                                                                                     pumping liquids.   The company’s
                                                   T +49 7195 14-0                                              portfolio comprises more than 3,000

                                                                                                                            12
                                                   F +49 7195 14-2212
                                                                                                                products and ranges from devices for
                                                   www.kaercher.com
                                                                                                                private households to cleaning systems
                                                   Concept, editing, creative direction                         for commercial, industrial and munici-
                                                   Vera Umbrecht, David Wickel-Bajak                              A users.
                                                                                                                pal  SWABIAN       SPECIALITY
                                                                                                                            With 40,000    trade partners
Dear readers,                                      Alexander Becker                                             and  50,000
                                                                                                                  Hygiene   inservice
                                                                                                                               the foodcentres, the family
                                                                                                                                         industry
                                                                                                     06         company is represented all over the
The world of business can be very similar to       Art direction

                                                                                                                            18
                                                                                                                globe. The portfolio: high and ultra high-
that of agriculture: we put measures in place      Britta Raab / Studio Somo
                                                                                                                pressure cleaners, vacuum cleaners
that will pay off years down the line. I grew up   Authors                                                      and steam cleaners, pumps for the
on a farm myself and still cultivate a small       Alexandra Lachner                                            home and
vineyard today. Whenever I’m standing among        Silvia Kling
                                                                                                                       NEWgarden,     watering systems,
                                                                                                                               PRODUCTS
                                                                                                                sweepers   and   scrubber
                                                                                                                   Current highlights from driers,
                                                                                                                                             the vehicle
the vines, I look forward to the moment when       Kay-Uwe Müller
                                                                                                                wash systems,     cleaning
                                                                                                                          Kärcher range    agents,  dry
nature awakens in spring and they start to                                                                      ice blasters, drinking water and waste
                                                   Photos
bloom. Years later, when I pour myself a glass

                                                                                                                            23
                                                   Alfred Kärcher SE & Co. KG                                   water treatment systems, and water
of wine, I know that all that work was worth       Frank Schultze                                               dispensers. Kärcher provides every-
it. It must be similar for the young oenologist    Lagardère Sports                                             thing from a single source: machines,
we visited at the traditional La Braccesca         Mateusz Torbus
                                                                                                                accessories and cleaning agents, con-
winery in Tuscany.                                 Francisco Cao Zen                                                     ON THE BALL
                                                   Martin Baitinger                                             sulting, customer service and digital
                                                                                                                         Kärcher and the
                                                   Martin Stollberg                                             services. The company’s main growth
In this issue, we also examine how maintaining                                                                       AFC Champions League
                                                                                                                driver is its innovative capacity: at the
cleanliness and hygiene enables us as consum-      Illustrations                                                end of 2018, 632 of its patents were

                                                                                                                            24
ers to enjoy our food without a second thought.    Julian Rentzsch
                                                                                                                active. In the 2018 business year,
And we speak to Leandra Hamann, winner of          Claudia Meitert
                                                   Tina Berning / 2agenten
                                                                                                                the cleaning specialist generated the
the Alfred Kärcher Förderpreis 2017, about                                                                      highest turnover in its history at
microplastics pollution in water. Last but not     Sources                                                      EURCLEAN      WATER IS THE
                                                                                                                     2.525 billion.
least, our report on Thank Your Cleaner Day        www.statista.de                                                       BASIS OF LIFE
focuses on those people who ensure that our        https://readersdigest.de/de/gesundheit/diaet-ernaehrung/        Microplastics: what we can
living and working environment is clean and        item/schokolade-ist-nervennahrung                                   learn from animals
                                                   https://www.focus.de/reisen/service/italien-rom-erklaert-
safe every day.                                    den-kaugummis-den-krieg_aid_693949.html

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                                                   https://de.globometer.com/getraenke-coca-cola.php 12
Happy reading!

                                                                                                                       CLEAN KITCHEN,
                                                                                                                       FANTASTIC FOOD
                                                                                                                   Regional delicacies and tips
                                                                                                                       for a clean kitchen

Hartmut Jenner
Chairman of the Board of Management
                                                                                                                            34
                                                                                                               A WELL-DESERVED THANK YOU
Alfred Kärcher SE & Co. KG
                                                                                                                    Thank Your Cleaner Day

                                                                                                                            35
                                                                                                                            IMPRINT

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Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
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Facts and figures                                                                                                                                                                                    05

ALL ABOUT FOOD

                                                                                                                                                                                                     01 | 2019
                                                                                                                                                                                                     difference
                                     800 MEALS
                                                                                                            350,000
                                      Modular field kitchen systems from Kärcher
                                      Futuretech are ready to use in less than
                                      30 minutes and can provide simple meals for
                                      up to 800 people in the event of a disaster.

                                                                                                             LITRES OF WATER
                                                                                                             A hybrid water purification system combines ultrafiltration
                                                                                                             and reverse osmosis technology. In this way, Futuretech

                                 11.5
                                                                                                             machines for mobile use can produce up to 350,000 litres of

                                         KG
                                                                                                             particle-free, microbially and virally safe drinking water
                                                                                                             from almost any raw water source in one day.

                                 OF CHOCOLATE
                                   On average, every German enjoys 11.5 kg

                                                                                      15,000 PIECES
                                   of chocolate per year – a world record!
                                   It is often used to calm nerves in stressful
                                   office situations. But if some of it lands
                                   on your shirt, you need to react quickly.
                                   A drop of washing-up liquid and warm               OF CHEWING GUM
                                   water will do the trick.
                                                                                      15,000 pieces of chewing gum end up on
                                                                                      the streets and squares of Rome every day,
                                                                                      meaning the city’s cleaners have their
                                                                                      hands full. The gum can be removed with-
                                                                                      out leaving any residues using a high-pres-
                                                                                      sure cleaner or mobile steam machine.

                                                                                                                                           1.5 BILLION BOTTLES
                                                                                                                                            OF COCA-COLA
                                                                                                                                            1.5 billion bottles of Coca-Cola are sold around the
                                                                                                                                            world every day. Cleanliness must be ensured in pro-

                    54.26 LITRES OF WINE
                                                                                                                                            duction in order to avoid altering the taste, as even
                                                                                                                                            the smallest impurities can have drastic consequences.

                    According to statistics, each inhabitant of the Vatican drinks
                    54.26 litres of wine per year. There are numerous household
                    remedies for that red wine stain on your carpet. Baking
                    powder, salt, etc. may be useful in the first instance, but you
                    should use a spray extraction cleaner to remove the stain
                    completely.
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
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                                                                    01 | 2019
                                                                    difference
La Braccesca vineyard in Tuscany

QUEEN OF THE
WINE CELLAR
         Since the Middle Ages, vines for premium red wines have
         been ripening on the slopes of the La Braccesca vineyard
         under the blazing Italian sun, which was in ample supply
         last summer. Today, the grapes mature under the watchful
         eye of oenologist Fiamma Cecchieri, who always has
         plenty to do at the winery.
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                                                                                                                                                                                                                                         difference
                                                                                                                                                  After the harvest, it feels
                                                                                                                                                  like you have got to the top
                                                                                                                                                  of a mountain.
                                                                                                                                                  Fiamma Cecchieri, La Braccesca

                                                                                                                                                                                                               Fiamma’s job begins as
                                                                                                                                                                                                               soon as the grapes are
                                                                                                                                                                                                               harvested and continues
                                                                                                                                                                                                               until the wine is bottled.

I
   t’s an extraordinarily beautiful morn-       estate, which cultivates vines for exqui-       cellar where the fine wines mature in         designated regions of provenance which,
   ing. The mellow light is slowly spread-      site red wines on its historic slopes. “After   oak barrels. First thing in the morning,      despite being so close together, are com-
   ing over the vineyard and the mist           the harvest, it feels like you have got to      she checks the condition of the young-        pletely different.
   lies like a delicate veil over the slopes.   the top of a mountain and you can stop          est wines in filled tanks.
The sun is shining discreetly in the back-      and enjoy the magnificent view,” says                                                         Wine has been cultivated here since
                                                                                                                                                                                                                          LA BRACCESCA
ground – unlike during the summer               the 29-year-old as she opens the door to        Fiamma tastes each sample, evaluates          the Middle Ages. The former core area
just gone, referred to as the “summer of        the winery.                                     her analyses and decides how to proceed.      of the estate stretches over more than
the century”, when the exceptionally                                                            The expert has quickly gained respect         a hundred hectares to Montepulciano.
hot weather helped the grapes to mature.                                                        in the male-dominated winegrowing             The Tuscan slopes produce Vino Nobile
                                                                                                world. In fact, her colleagues Matteo and     di Montepulciano from the traditional

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Fiamma Cecchieri is contemplating                                                               Leonardo – who are currently decanting        Sangiovese grape variety. This wine has        5 TUSCAN FACTS
this idyllic autumn scene. For her, this                                                        a tank – jokingly call her the queen of the   the coveted DOCG classification and is
is the best time of the year. For the first                                                     cellar.                                       probably so named because an erstwhile              The region in central Italy is con­
                                                                                                                                                                                             ■■

                                                                                                                                                                                                  sidered an important historical and
time since the grape harvest, things have                                                                                                     pope is said to have reserved the “noble            cultural landscape.
settled down again at La Braccesca. The                        HECTARES                         One vineyard, two first-class                 wine” for himself.                             ■■   Tuscany is famous for its traditional
picturesque vineyard is located in the                       BELONG TO THE                      regions of provenance                                                                             vineyards and bold red wines.

south of Tuscany in one of the best wine                                                        In Italy, strict rules apply to winemaking.   In the area around Cortona, the vineyard            In addition to viticulture, the region’s
                                                                                                                                                                                             ■■
                                                          LA BRACCESCA ESTATE.
                                                                                                                                                                                                  economy is supported by olive oil
regions of Italy, half an hour away from                                                        Only premium products from certain            cultivates Syrah, an aromatic variety               production and tourism.
the medieval towns of Montepulciano                                                             areas of cultivation with permissible         that is not native to this area. By planting   ■■   Florence is the capital of Tuscany and
and Cortona.                                                                                    grape varieties can obtain a DOC or the       international vines on Italian hills, La            is considered the birthplace of the
                                                                                                                                                                                                  Renaissance.
                                                Most of Fiamma’s time is spent in the           even more prestigious DOCG label. La          Braccesca is able to produce a premium         ■■   Tuscan cuisine is very varied and
Fiamma is an oenologist and is the cellar       cellars with the large stainless steel          Braccesca is unique in this respect as the    wine with a unique quality.                         should be accompanied by high-qual-
master for the long-standing, traditional       tanks or in the “barriccaia”, the barrique      estate produces premium wines in two                                                              ity olive oil and fine wines.
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
The interior of the                                                                                                                                                                10
                                                                                                       wooden barrels must be                                                                                                                                                             11
                                                                                                       meticulously clean to
                                                                                                       reach the best quality
                                                                                                       of our wines.

                                                                                                                                                                                                                                                                                          01 | 2019
                                                                                                       Fiamma Cecchieri, La Braccesca

                                                                                                                                                                                                                                                                                          difference
                                                                            Each barrel is cleaned
                                                                            before the aging period.
                                                                            Scrubber driers are used
                                                                            to clean floors on the
                                                                            estate, like here in the
                                                                            hospitality area.

                                                   In the winery, Fiamma refines and                   CrossFit or goes skiing in her spare time –    Clean thoroughly before filling            cleaner. “The organic material must be        matured in the tranquillity of the cellar.”
CLEANING AT LA BRACCESCA
                                                   shapes the characteristics of the fruit             if she is not busy visiting other vineyards,   Each barrell is cleaned before the aging   meticulously clean to reach the best          Fiamma, meanwhile, is also enjoying
Cleaning plays an important role in wine produc-
                                                   with great care. “This is the only way              like last week in Lombardy.                    period. The inside of the barrels must     quality of our wines,” explains Fiamma.       a moment of tranquillity as the Tuscan
tion. All transport containers and tanks that      that I can apply my passion for wine and                                                           be prepared as quickly as possible. The                                                  evening sun sets and she makes her
come into contact with the grapes or the wine
must be absolutely free of particles and resi-
                                                   make a difference,” says the native Flor-           When fresh grapes are unloaded, things         barrel cleaner, a special high-pressure    It is cool inside the spacious barriccaia     way home. ▪
dues. At La Braccesca, this is ensured by using    entine. She studied viticulture for five            get hectic. The first few hours are            cleaner accessory, is inserted into the    cellar and the humidity is regulated
hot- and cold-water high-pressure cleaners with
special accessories, such as the barrel cleaner.   years at universities in Florence and Asti.         extremely important and influence all          bunghole of the barrel. A rotating spray   automatically. The Vino Nobile spends                  Video of Fiamma at La Braccesca
                                                                                                                                                                                                                                                        www.kaercher.com/difference
The vineyard’s hospitality area is used for wel-   But degusting, the act of tasting and               subsequent processes. Special oak bar-                                                    the longest amount of time in the
coming customers and hosting wine tastings.
The staff use a Kärcher scrubber drier to ensure   “feeling” wine, is not a skill that can be          rels, the barriques and the big oaks, play                                                wooden barrels. It is only decanted into
a neat and clean appearance.                       acquired at university. Fiamma laughs.              a fundamental role. La Braccesca, which                                                   bottles after a year, after which it ages

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                                                   You can only learn that through tireless            has belonged to the Antinori family –                                                     for another twelve months in the cellar.
                                                   tasting.                                            one of the oldest winegrowing families                                                    The longer aged variant, labelled with
                                                                                                       in the world – for almost 30 years, uses                                                  the suffix “Riserva”, is left to age for at
                                                   Knowledge, experience and diligence                 French oak barrels for Syrah and Hun-                                                     least 24 months.
                                                   After her studies, she sharpened her                garian oak for Sangiovese.                                   MONTHS:
                                                   senses in New Zealand and on estates in                                                              THE AMOUNT OF TIME THAT THE VINO         The choice of oak is very important
                                                   Italy, for example in the area of origin            In addition to the origin, the size and age         NOBILE AGES IN OAK BARRELS            to maintain the Tuscan character of
                                                   of Chianti Classico. Passion, however, has          of the barrels also affect the style and                                                  the wines: “it should speak for itself.”
                                                   to be in your blood. Her grandfather                taste of the wines. Above all, however,                                                   Fiamma says. “Ruby red and balanced,
                                                   made wine in the Montepulciano region.              the oak must be carefully cleaned to                                                      the premium wines from the last har-
                                                   As a young girl, she was fascinated by              prevent harmful microorganisms from            head cleans the inside of the barrel       vest will only retain a faint note of oak
                                                   the labels on the bottles, which she cop-           disrupting the sensitive maturation            evenly and thoroughly. The water is then   when they are enjoyed in about two
                                                   ied with great care. Nowadays she does              process of the wines.                          extracted from the barrel by the barrel    or three years’ time, once they have
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
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                                                                          01 | 2019
                                                                          difference
A SWABIAN
SPECIALITY
Or: what do culinary delicacies have to do
with cleaning technology?

          The Maultasche (Swabian dumpling) and Kärcher have one thing in
          common: they both hail from Swabia and can be found all over the
          world. Like Kärcher products, these delicacies wrapped in dough
          are popular around the globe: from sambusas in Africa and wontons
          in Asia to empanadas in South America. Join us for a brief journey
          that shows how culinary delights can bring people together and
          how cleaning technology can ensure carefree feasting.
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
In the beginning, there was agriculture:                                                                                                                                                                                              14
                                                                                                                                                                                                                                      15

THE INGREDIENTS

                                                                                                                                                                                                                                        01 | 2019
       Nowadays, food is about much more than        cleaning the warehouse halls. This means that
       satisfying our basic needs – all around the   most of the cleaning is done with vacuum cleaners
       world, consumers want to be able to eat       and sweepers.

                                                                                                                                                                                                                                       difference
without thinking twice about whether the food is
safe. From growing grain and breeding livestock      In livestock farming, the effort invested in terms
to processing, production processes must be safe     of hygiene varies according to the type of animal.
and meet strict hygiene requirements (see Stand-     Whereas cows are comparatively uncomplicated
ards and Regulations box). But what exactly does     and robust, calves require buildings, feeding facili-
this mean?                                           ties and water pipes to be meticulously cleaned
                                                     and disinfected with hot-water high-pressure
Taking the example of the Swabian Maultasche, it     cleaners before the animals are allowed in. Both
is clear that even a basic, traditional dish poses   the pens and transport vehicles for pigs are also       Minced meat:
great challenges for all those involved. According   subject to very high cleaning requirements, includ-

                                                                                                             GERMS DON’T
to the classic recipe, the dumpling consists of      ing regular disinfection.
meat, bread, spinach and spices and thus incorpo-
rates various different areas of agriculture.        Spinach is transported rapidly from the field to
                                                     the processing facility. It has to go from harvest-

                                                                                                             STAND A CHANCE
In the case of grain, warehouses in particular       ing to freezing within a few hours, while main-
have to be very clean. The reason is that flour      taining high hygiene standards at all times, to
for bakeries and the food industry is produced       ensure that it is still full of vitamins when it
only a few days before use because it can only       reaches the consumer. ▪
be kept for a short time in the quality required
for large-scale production. The grain must there-                                                                   Finely minced meat and sausage meat are         In order to be able to carry out this complex
fore be stored carefully. As dryness is a particu-                                                                  used to make the filling for the Swabian        cleaning process efficiently, many slaughterhouses
larly important factor, water is avoided when                                                                       Maultasche. In the field of meat processing,    rely on a stationary high-pressure unit with sev-
                                                                                                             germs and bacteria must be eliminated effec-           eral points of use. Depending on requirements,
                                                                                                             tively and residues of cleaning agents must then       hot water and chemical dispensing can be used.
                                                                                                             be completely removed. The production facili-          Steam cleaners with certified disinfection and
                                                                                                             ties and rooms therefore undergo comprehensive         HACCP approval ensure that areas which are dif-
                                                                                                             cleaning and disinfection at the end of every          ficult to access, such as joints between tiles, con-
                                                                                                             workday.                                               veyor belts or other parts that come into contact
                                                                                                                                                                    with the product, are cleaned as required. Hot
                                                                                                             First, the production machines are switched off        steam can be used to remove stubborn contam-
                                                                                                             and removable parts are dismantled so that all         inants such as fats, oils or limescale, which are
                                                                                                             the contaminated areas can be reached and the          breeding grounds for germs and bacteria, without
                                                                                                             machines can be thoroughly cleaned. During the         the need for chemicals. ▪
                                                                                                             subsequent preliminary cleaning, visible meat res-
                                                                                                             idues are removed with clear hot water using a
                                                                                                             high-pressure cleaner. The facilities and machines                  STANDARDS AND REGULATIONS:
                                                                                                             are then thoroughly cleaned with special hygienic                   A BRIEF OVERVIEW
                                                                                                             high-pressure cleaners. They are made of stain-
                                                                                                             less steel and have high-pressure hoses that are                    There are numerous regulations and standards in the
                                                                                                             resistant to animal fat. Water and a suitable                       food industry. The main ones include the HACCP (Hazard
                                                                                                             cleaning agent are mixed to form a foam which                       Analysis and Critical Control Points) quality manage-
                                                                                                             is applied to production machines, walls, floors                    ment system, the IFS (International Featured Standards)
                                                                                                                                                                                 food, product and service standards and the interna-
                                                                                                             and shafts. In contrast to liquid cleaners, the foam
                                                                                                                                                                                 tional ISO 22000 standard for food safety. The provisions
                                                                                                             adheres much more easily to vertical surfaces                       of the European Cleaning Document, published by the
                                                                                                             and stays on them for longer. After a specified                     Deutscher Verband für Tankinnenreinigung e. V. (DVTI,
                                                                                                             application time, the foam is rinsed off with hot                   German Association for Tank Cleaning) and its umbrella
                                                                                                                                                                                 organisation, the European Federation of Tank Cleaning
                                                                                                             water. The last step is disinfection and subse-
                                                                                                                                                                                 Organisations (EFTCO), apply to mobile tanks, containers
                                                                                                             quent rinsing with clear tap water.                                 and silos. There are also various regulations for animal
                                                                                                                                                                                 husbandry, such as the Council Directive 2008 / 120 / EC
                                                                                                                                                                                 of 18 December 2008 which lays down minimum stand-
                                                                                                                                                                                 ards for the protection of pigs.
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
The finished product:                                                                                                   16
                                                                                                                                                                                                                                                       17

                                                                                                                               IT’S ALL COMING
                                                                                                                               TOGETHER

                                                                                                                                                                                                                                                       01 | 2019
                                                                                                                                                                                                                                                       difference
                                                                                                                                      At the end of the process, the dough and                of stainless steel are also used. They are resistant
                                                                                                                                      filling must be combined to produce the                 to hot water up to 85°C and have two detergent
                                                                                                                                      finished Maultaschen ready for the super-               tanks with clear rinsing function. Large areas can
                                                                                                                               market shelf. When ingredients with different                  be cleaned effectively and economically with
                                                                                                                               properties are combined, the risk of cross-con-                vacuum sweepers and scrubber driers. Using the
                                                                                                                               tamination increases. Wet and dry vacuum clean-                appropriate cleaning technology ensures that the
                                                                                                                               ers with stainless steel containers remove dirt                final steps for producing the perfect Maultasche
                                                                                                                               from conveyor belts, production facilities and                 meet the required hygiene standards. ▪
                                                                                                                               floors. Hygienic high-pressure cleaners made

 Explosive dough:

 FLOUR DUST
 HYGIENE
        According to legend, the Swabians hid the                       Dry ice is used for basic cleaning in order to
        Maultasche meat in dough so they could                          remove dried dough residues from conveyor belts
        keep eating meat during Lent – hence the                        and production machines. The big advantage is
 humorous German name “Herrgottsbscheißerle”.*                          that the machine does not have to be dismantled,
 The dough is therefore an important component                          as it is possible to clean it directly during the
                                                                                                                                 DUMPLINGS FROM AROUND THE WORLD:
 of the Swabian speciality. The main challenge                          production process.
                                                                                                                                 A FEAST FOR THE TASTE BUDS
 during its production comes from the fine flour
 dust which is an explosion hazard and settles on                       For this purpose, pellets of frozen carbon dioxide
                                                                                                                                 One of the largest producers of Maultaschen in Germany
 machine components, reducing their service life.                       at a temperature of − 79°C are accelerated by
                                                                                                                                 exports the Swabian speciality to a total of 21 countries,
                                                                        compressed air. When the pellets hit the surface         including Japan, France and the USA. They are tradition-
 Stationary, ATEX-compliant extraction systems                          to be cleaned, the surface is cooled significantly,      ally prepared in a vegetable broth, but are also delicious
 draw in the flour dust immediately during dough                        causing the dirt film to tear open. It can then be       baked with cheese and tomato sauce.
 production. The ATEX Directive 2014 / 34 / EU                          easily removed.
                                                                                                                                 Looking towards Asia, the Chinese wonton can be com-
 (Atmosphères Explosives – potentially explosive
                                                                                                                                 pared to the Maultasche. The wheat noodle dough is filled
 atmospheres) defines which machines can be                             Water is only used at the end of the day to clean        with minced meat, seafood and vegetables.
 used in areas where there is a risk of explosion.                      the production facilities and ensure thorough
 In addition, there are mobile vacuum cleaners                          cleanliness. Either stationary high-pressure units       You could also head over to South America for some
 with hoses that are resistant to heat up to 200°C,                     with several points of use are installed or individ-     empanadas, which are very popular in Spain as well. The
                                                                                                                                 recipes vary quite a lot, but the dough is usually made
 which are used for the intermediate cleaning                           ual mobile machines are used for this purpose. ▪
                                                                                                                                 from wheat or corn flour. Depending on the region, the
 of ovens.                                                                                                                       filling consists of beef, chicken or pork, sometimes mixed
                                                                                                                                 with rice, or alternatively they can be filled with ham
*T
  he German nickname literally means “small God-cheaters” and                                                                   and cheese or tuna.
 alludes to pulling the wool over God’s eyes with the green colour of
 the meaty filling and by hiding it in dough.                                                                                    In Africa, sambusas (also known as samosas) are a popu-
                                                                                                                                 lar staple. The spring-roll dough is filled with minced
                                                                                                                                                                                                                  Delicious dumplings from our
                                                                                                                                 beef with onions, leek and garlic as well as spices such                         Kärcher canteens around the globe:
                                                                                                                                 as cumin and cardamom.                                                           www.kaercher.com/difference
Difference CULINARY PLEASURE - Food and drink - kaercher-media.com
Professional                    Home & Garden

                                                   NT 30 /1 Ap L                    WV 6 PLUS
                                                     Versatile wet and dry               Window Vac with
                                                       vacuum cleaner               long, flexible suction blade

            Current highlights
         from the Kärcher range

  NEW
PRODUCTS                                              Home & Garden                       Professional

   Light vibrations to remove dirt from smooth
                                                   K 2 BATTERY               HD 9 /100-4 CAGE ADV
    surfaces or a working pressure of 1,000 bar        Powerful cordless
                                                     high-pressure cleaner
                                                                                    No chance for stubborn dirt
                                                                                with this ultra high-pressure cleaner
 to remove stubborn residues from heavy equip-
     ment. The right solution for every cleaning
  problem. Kärcher technology sets standards for
          private users and professionals.
Home & Garden                                                                         Professional                                                  Home & Garden                                 Professional

                                                                                                                                                                        WD 3 BATTERY PREMIUM                     HD 9/ 23 Ge / De Tr1
                                                                                                                                                                                    Battery-operated              Trailer-based cold-water high-pressure cleaner
                                                                                                                                                                              multi-purpose vacuum cleaner              for use as a self-contained solution

            STREAK-FREE WINDOWS FROM                                                           COPES WITH ANY TYPE OF DIRT:
              EVERY ANGLE: WV 6 PLUS                                                                   NT 30 / 1 Ap L

■■   Even large and floor-to-ceiling     ■■   The only Window Vac which             ■■   Improved semi-automatic filter       ■■   The removable filter casing allows
     windows can be vacuumed in               displays the remaining battery             cleaning system.                          the filter to be removed without
     one go.                                  life to the minute.                                                                  releasing dust.
                                                                                    ■■   Suitable for use by various target
■■   Easy to clean edges thanks to the   ■■   At around 100 minutes, it has the          groups.                              ■■   The flat unit head has holders for
     flexible suction blade.                  longest battery life on the market.                                                  accessories and power tools.
                                                                                    ■■   Sophisticated storage concept
■■   Slightly curved surfaces such       ■■   Approximately 300 square metres            for accessories.
     as windscreens are easy to clean         of surface can be cleaned with
     thanks to the flexible suction           one battery charge.
     blade.

                          kaercher.com/home-garden                                                             kaercher.com/professional

                                 Professional                                                                      Home & Garden                                                     Professional                              Home & Garden

                                                                                                                                                                          HD 8 /18-4 M CAGE                                        KV 4
                                                                                                                                                                            Middle-class high-pressure cleaner   The vibrating cordless wiper for smooth surfaces
                                                                                                                                                                                     with cage design               is an ideal complement to the Window Vac

     IMPRESSIVE CLEANING PERFORMANCE:                                                                ALWAYS CLOSE AT HAND:
            HD 9 / 100-4 CAGE ADV                                                                        K 2 BATTERY

■■   Removes even stubborn soiling       ■■   An automatic pressure relief valve    ■■   Comparable performance to a          ■■   Battery and charger are included
     such as concrete residues or cor-        reduces the pressure in the hose           corded high-pressure cleaner.             with the set.
     rosion with a working pressure           when the trigger gun is closed.       ■■   Work flexibly and independently      ■■   Easy to store, all accessories are
     of 1,000 bar.                       ■■   Very compact design and easy               of any mains with the 36-volt             attached to the machine.
■■   Powerful pump from ultra high-           to transport thanks to four large          battery.                             ■■   With optional suction hose which
     pressure specialist WOMA.                wheels and the crane hook.            ■■   The battery shows the remaining           can be used independently of a
■■   Carbide plungers and other wear                                                     running time in minutes.                  fixed water connection.
     parts can be exchanged quickly.

                           kaercher.com/professional                                                           kaercher.com/home-garden
Professional                                                                   Home & Garden

                                                                                                                                                                                                                                                                                          22
                                                                                                                           kaercher.com/professional
                                                                                                                                                                                                                                                                                          23

                                                                                                                                                                                                                                                                                           01 | 2019
                CAN BE USED ANYWHERE:                                                       HIGH POWER, HIGH FLEXIBILITY:
                   HD 9/ 23 Ge / De Tr1                                                        WD 3 BATTERY PREMIUM

                                                                                                                                                                                                                                                                                           difference
■■   Fitted with a petrol or diesel     ■■   Numerous configuration options      ■■   Powerful suction for excellent          ■■   Battery and charger are included
     engine and 1,000-litre water            for different customer require-          cleaning results.                            with the set.
     tank for use as a self-contained        ments.                              ■■   Very versatile: for wet and dry         ■■   Accessories are stowed directly
     solution.                          ■■   Optional hose reel for up to             vacuuming without having to                  on the device to keep them close
■■   The large tank ensures at least         50 metres of high-pressure hose.         change the filter.                           at hand at all times.
     an hour’s cleaning time at full    ■■   The trailer-based high-pressure     ■■   Maximum freedom of movement:            ■■   Practical blower function for
     power.
                                             cleaner is easy to transport and         no restrictions due to cables or             areas where vacuuming is not
                                             can be used anywhere and at              a lack of sockets.                           possible.
                                             any time.                           ■■   With a 36-volt exchangeable bat-
                                                                                      tery which displays the remaining
                                                                                      running time.

                           kaercher.com/professional                                                        kaercher.com/home-garden

                               Home & Garden                                                                      Professional

          CLEAR ADVANTAGE FOR SMOOTH
                 SURFACES: KV 4
                                                                                          FOR CHALLENGING APPLICATIONS:
                                                                                                 HD 8 / 18-4 M CAGE
                                                                                                                                                                      ON THE BALL
                                                                                                                                                                      From Jordan in the west to Australia in the south-east: football is
                                                                                                                                                                      booming throughout the entire Asia-Pacific region. Rising spectator
                                                                                                                                                                      numbers and growing enthusiasm for the AFC Champions League
                                                                                                                                                                      are proof of this.
■■   Removes dirt and wipes surfaces    ■■   Thanks to the vibrations, dirt is   ■■   Particularly robust cold-water          ■■   A large filter on the water sup-
     in a single step, without any           removed particularly thoroughly          high-pressure cleaner with stable            ply and the automatic pressure
     spray mist.                             and effortlessly.                        tubular steel frame.                         relief system protect the pump
                                                                                                                                   components.                              Typical stadium snacks vary from country to coun-     Antlers defended their two-goal lead from the first leg and
■■   The two buttons for controlling    ■■   Cleans smooth surfaces such as      ■■   The machine is quickly and
     the vibrations and the automatic        windows, mirrors, hobs and tiles.        securely fixed to the frame for         ■■   The pump is easy to access for           try, from sausages and pretzels in Germany to meat    were crowned the Asian club football champions in Tehran,
     water supply are easy and intui-                                                 transport.                                   simple maintenance without hav-          pies in England and Australia or sunflower seeds      Iran. This photo depicts a moment from the round-of-six-
     tive to use.                                                                                                                  ing to open the cover.
                                                                                 ■■   If the machine falls over, the                                                  in Bahrain. But everyone shares a love for this sport and   teen match between the Kashima Antlers and Shanghai SIPG.
                                                                                      flexible tubular steel frame cush-
                                                                                      ions the impact.                                                                everyone enjoys a good game. A potentially record-break-    In 2018, Kärcher became an official sponsor of the AFC
                                                                                                                                                                      ing 100,000 spectators watched as the Japanese Kashima      Champions League and the AFC Cup. ▪

                          kaercher.com/home-garden                                                          kaercher.com/professional
24

CLEAN WATER IS
                                                                                                                                                                                             25

THE BASIS OF LIFE

                                                                                                                                                                                             01 | 2019
                                                                                 Where does your interest
                                                                                 in water and microplastics
                                                                                                                                                                Leandra Hamann from
                                                                                 come from?
                                                                                                                                                                Fraunhofer UMSICHT won

                                                                                                                                                                                             difference
                                                                                                                                                                the Alfred Kärcher Förder-
                                                                                                                                                                preis (advancement award)
                                                                          For me it was a classic case of really enjoying                                       in 2017.
                                                                          biology at school. My father also makes nature
Microplastics: learning from animals                                      documentaries, which leads to lots of interest-
                                                                          ing discussions at home. Water has also always           these species, chose 24 and sorted them accord-
could be the key for the future.                                          been my element – I started diving and surfing           ing to biological and technical parameters. How
                                                                          at a young age and I love to swim. Studying biol-        does the respective filter mechanism work, which
                                                                          ogy in Cologne was therefore the logical conse-          techniques are used, and what could we use?
                                                                          quence of my experiences up to then. But during          The whale shark, for example, has flow-optimising
          Nowadays, the responsible use of resources is an impor-         my studies, I felt that I was missing the practical      structures in its mouth, the flamingo uses fine
                                                                          benefits of the subject. It is interesting to identify   hairs, while the sea fan coral works with mesh
          tant issue across society – from local municipalities and
                                                                          species, to know how they are related and how            size and flow resistance.
          companies to private households. One of the most valuable       they function, and to do basic research. But I was
          raw materials is water. The aim here is to reduce consump-      really interested in the question of how we – and        And how did you put this idea into practice?
                                                                          society – could build on that. So I switched to the
          tion, treat and recycle waste water as much as possible and     subject of bionics where we also study animals,          In the next step, I thought about where the filter
          avoid contamination. One of the major challenges, both          but with the intention of finding out what we can        should be used and looked more closely at the
                                                                          learn from them. When it came to looking for a           washing machine. With an estimated quantity
          now and for the future, is microplastics. difference spoke to   topic for my master’s thesis, I stumbled across the      of 5,200 tonnes per year in Germany, synthetic
          Leandra Hamann (Fraunhofer Institute for Environmental,         issue of microplastics. It wasn’t as hot a topic in      textile fibres have a considerable impact on
          Safety, and Energy Technology UMSICHT) about the oppor-         2014 as it is today, but the Fraunhofer Institute        microplastics emissions. The key questions now
                                                                          offered me the opportunity to work on filtration         were: how do the current filter mechanisms work,
          tunities of bionics and what washing machines can learn         solutions. I was particularly fascinated by the          how should a microplastics filter be designed
          from caddis-fly larvae.                                         combination of bionics and this environmental            and how much space is available? In a case study,
                                                                          problem.                                                 I chose the caddis-fly larva, which stretches
                                                                                                                                   nets made of a silky material between stones and
                                                                          What is the approach that you are pursuing?              sticks in running water. The nets catch food par-
                                                                                                                                   ticles which it can then eat. Initial calculations
                                                                          Suspension feeders filter floating particles such        have shown that the material and structure would
                                                                          as algae and krill out of liquids for food, and can      trap the fibres and withstand the flow condi-
                                                                          also ingest microplastics. So much would be              tions in the washing machine. But the process of
                                                                          gained if we could learn from them how to create         implementing a caddis-fly filter is currently still
                                                                          filter mechanisms that prevent microplastics             too complicated. Other biological models are eas-
                                                                          from getting into the water.                             ier to apply, and this is what the Fraunhofer
                                                                                                                                   experts are currently working on.
                                                                          For my master’s thesis, I first researched which
                                                                          animals could be used as inspiration. Suitable can-
                                                                          didates included mussels, sponges, whales, sea
                                                                          cucumbers and also flamingos. I then classified
There are still many unanswered                                                                                                                                                                                                                                        26
questions about microplastics                                                                                                                                                                                                                                          27
and it is not yet possible to carry
out a risk assessment. However,
the fact remains that we must

                                                                                                                                                                                                                                                                       01 | 2019
reduce the amount of plastic in
                                                                       This example shows that it is worth studying
the environment.
                                                                       biological filtration mechanisms in more detail

                                                                                                                                                                                                                                                                       difference
Leandra Hamann, Fraunhofer UMSICHT                                     and working on their implementation in tech-
                                                                       nology. That is why, starting this year, I will be
                                                                       working on my doctorate in bionic filtration con-
                                                                       cepts at the University of Cologne in cooperation
                                                                       with Fraunhofer UMSICHT. This research could be
                                                                       beneficial for sewage treatment plants, industrial
           SOCIAL RESPONSIBILITY AT KÄRCHER:
           DEALING WITH PLASTIC                                        filters and cleaning systems in oceans. I am also
                                                                       still actively involved in microplastics research.
                                                                       I took part in the Runden Tisch Meeresmüll (round
           Sustainability already plays a key role at Kärcher, as
           cleaning serves to preserve the value and thus the          table on marine waste) and was invited to par-
           durability of machines and buildings. But it doesn’t        ticipate in discussion panels. It is very clear that
           stop there: the company is committed to ensuring            there is an urgent need to get the situation under
           sustainability in all of its activities. The use of recy-
                                                                       control.
           cled plastics and bioplastics is to be quadrupled by
           2020. This means, for example, using granulate from
           our in-house plastic processing system and regranu-         In your opinion, how good are our chances
           late from the recycling of car-battery housings or          of mastering the problem? Besides your own,
           airbags. We also use bio-based plastic for our clean-       do you know of any other approaches that
           ing-agent bottles. The Kärcher standard of “environ-
                                                                       seem promising?
           mentally friendly products” ensures that problematic
           substances such as plasticisers and flame retardants                                                                 involved – so we must work together to get the                        world must focus on researching topics such
           are no longer used or are used to a lesser extent.          It’s not an easy situation to judge. There are still     situation under control. Consumers must under-                        as bioplastics, recycling possibilities and filtra-
                                                                       many unanswered questions about microplastics            stand that plastic is a recyclable material and act                   tion mechanisms. This brings us right back to
           The machines themselves are designed to be recycled         and it is not yet possible to carry out a risk assess-   accordingly. Authorities must establish legal                         bionics. In my opinion, we can learn a lot from
           and achieve a reusability rate of more than 90 per
                                                                       ment. However, the fact remains that we must             requirements that limit the use of certain mate-                      nature – and not just about filters. ▪
           cent, as confirmed by means of external test disman-
           tling. Another important step is to reduce plastic          reduce the amount of plastic in the environment.         rials and additives. Businesses must be proac-
                                                                                                                                                                                                                   Further information on this topic:
           packaging for products.                                     It is an extremely complex problem – plastic is          tive and use high-quality, durable and above all                                   www.kaercher.com/difference
                                                                       available all over the world and many parties are        abrasion-resistant materials. And the scientific

                                                                                                                                  FOCUSING ON PLASTIC:
                                                                                                                                  THE MICROPLASTICS STUDY BY FRAUNHOFER UMSICHT

                                                                                                                                  Commissioned by partners from the plastics industry,                ■■   In total, 51 sources of microplastics have been identi-
                                                                                                                                  the water and waste management industries and research                   fied: tyre abrasion, release during waste disposal, abra-
                                                                                                                                  institutions, Fraunhofer UMSICHT has gathered together                   sion of bitumen in asphalt, pellet loss and drifting of
                                                                                                                                  the latest information about microplastics and macroplas-                sports field or playground surfaces are all at the top of
                                                                                                                                  tics in a study which was published in 2018. Essential                   the list. The release of microplastics from cosmetics
                                                                                                                                  findings include:                                                        is in 17th place.
                                                                                                                                                                                                      ■■   78 per cent of waste water in Germany is treated by
                                                                                                                                  ■■   Type A primary microplastics are industrially produced
                                                                                                                                                                                                           sewage treatment plants while 22 per cent – mostly
                                                                                                                                       plastic particles that are either deliberately or carelessly
                                                                                                                                                                                                           rainwater – flushes macroplastics and microplastics
                                                                                                                                       left to pollute the environment (such as microbeads in
                                                                                                                                                                                                           into the ecosystems with every rainfall. Depending on
                                                                                                                                       cosmetics or plastic pellets). Type B primary microplas-
                                                                                                                                                                                                           the technical equipment, sewage treatment plants
                                                                                                                                       tics are only created through use, i.e. abrasion or weath-
                                                                                                                                                                                                           retain up to 95 per cent of inflowing microplastics. How-
                                                                                                                                       ering of car tyres, shoe soles, textiles or paints. Plastic
                                                                                                                                                                                                           ever, the small particles accumulate in the sewage
                                                                                                                                       waste that is left to break down in nature comes under
                                                                                                                                                                                                           sludge. Checks must be carried out on a case-by-case
                                                                                                                                       secondary microplastics.
                                                                                                                                                                                                           basis to determine whether it is preferable to incinerate
                                                                                                                                                                                                           the sewage sludge instead of using it for agricultural
                                                                                                                                                                                                           purposes.
28
                                                                                                                                                                                                                                                29

CLEAN KITCHENS,

                                                                                                                                                                                                                                                 01 | 2019
FANTASTIC FOOD

                                                                                                                                                                                                                                                 difference
Dumplings are found all around the
globe in many delicious varieties. Here,
difference spends some time with                                                                                                                                                                                                                   3
amateur and professional chefs as they
prepare the regional delicacies and pro­
vides tips for keeping a clean kitchen.

          PIEROGI FROM POLAND: probably the best-known Polish dish
          is called pierogi. The yeast, puff or noodle dough can be filled
          with numerous sweet or savoury fillings, including minced
          meat, quark and cheese or various fruits. If you feel like trying   1
          them, visit Krakow in August where they celebrate the Pierogi
          Festival every year. Smacznego!

                                                                                                                                                                         2

                                                                              1                                                      2                                                        3
                                                                                  SINKS must be cleaned after each use, other-           GRANITE WORKTOPS must not be cleaned with                KITCHEN WINDOWS often become dirty during
                                                                                  wise they provide ideal conditions for bacteria.       alkaline, acidic or solvent-based cleaning agents.       cooking. Splashes of water, fat or drinks are all
                                                                                  Clean stainless steel sinks with washing-up            It is better to use a special cleaning agent for         very visible on a pane of glass. The best solution
                                                                                  liquid and a dishcloth. Even tricky areas near         natural stone from specialist retailers. Use a           is to spray a small amount of detergent onto
                                                                                  the plughole can be reached with a steam               soft, damp cloth to wipe the worktops and                the pane and vacuum it off with the Window
                                                                                  cleaner and power nozzle.                              then wipe them dry to prevent stains from                Vac. Use the KV 4 vibrating cordless wiper to
                                                                                                                                         forming.                                                 remove particularly stubborn dirt beforehand.
2                                                                                                                                   30
                                                                                                                                                                              31

                                                                                                                                                                              01 | 2019
                                                                                                                                                                              difference
                                                                                                  1

                                                                                                             EMPANADAS FROM ARGENTINA: they are one of the most
                                                                                                             popular dishes in Spain as well as in Central and South
                                                                                                             America. In Argentina, the crescent-shaped dumplings are
                                                                                                             usually baked in the oven. The edge of the dough is artfully
                                                                                                             designed, providing information about the filling. This varies
                                                                                                             depending on the province, but often consists of beef or ham
                                                                                                             and cheese. ¡Buen provecho!

1                                                       2
    HEAVILY SCRATCHED CUTTING BOARDS provide                STAINLESS STEEL SURFACES FROM THE COOKER
    a perfect breeding ground for bacteria, as they         HOOD are best cleaned with a steam cleaner and
    can easily settle in the grooves. It is therefore       a velour nozzle cover. If you cook a lot, we
    not enough just to rinse the cutting boards with        recommend cleaning the grease filter every six
    warm water. It is more effective to clean them          to twelve weeks. Metal filters can easily be
    in the dishwasher or with plenty of washing-up          cleaned in the dishwasher or with soapy water.
    liquid and a sponge.
32
                                                                                                                                                                                                                                      33

                                                                                                                                                                                                                                       01 | 2019
                                                                                                                                                                                                                                       difference
                                                                                                                                      1

                                                                 2

MAULTASCHEN AT KÄRCHER: for the chefs in a Swabian fam-
ily business, Maultaschen are part of the standard kitchen
repertoire. They are prepared as soup in a broth, with sautéed
onions or sliced with egg. The name is derived from the
Maulbronn monastery. Legend has it that the Maultasche orig-
inated there when resourceful monks tried to get around
the rules of Lent and “hid” the meat in spinach and dough.
Guten Appetit!                                                       3

                                                                         1                                                      2                                                     3
                                                                             LIGHT-COLOURED TILES AND STAINLESS STEEL are           MANY MACHINES AND KITCHEN UTENSILS in pro-            THE FLOOR of a commercial kitchen presents
                                                                             characteristic features of commercial kitchens.        fessional environments are also cleaned with          a particular challenge. It must provide a very
                                                                             They are cleaned with high-pressure cleaners in        steam cleaners. Industrial steam cleaners make        secure foothold to prevent occupational acci-
                                                                             combination with foam jets or cup foam lances.         it possible to use chemicals for pre-treatment        dents. Surface cleaners with a rotating nozzle
                                                                             Using suitable foam cleaning agents (alkaline/         in the case of heavy soiling and to suck up the       bar or scrubber driers with a roller design
                                                                             neutral / acidic) and air, which is added at the       loosened dirt.                                        remove even stubborn grease stains and food
                                                                             nozzle, the high-pressure cleaners generate                                                                  residues.
                                                                             foam via the high-pressure jet.
IMPRINT
                           Even a small “thank you”
                           shows appreciation for
                           cleaners.

                                                                                                                                 Publisher                                                          KÄRCHER is the world’s leading
                                                                                                                                 Alfred Kärcher SE & Co. KG
                                                                                                                                                                                                    supplier of technology for clean-
                                                                                                                                 Bernd Rützler, Executive Vice President
                                                                                                                                 Corporate Marketing & Brand Management                             ing transport equipment, build-
                                                                                                                                 Alfred-Kärcher-Straße 28–40                                 ings and surfaces as well as cleaning

                                              01 | 2019
                                                                                                                                 71364 Winnenden, Germany                                    and pumping liquids. The company’s
                                                                                                                                 T +49 7195 14-0                                             portfolio comprises more than 3,000
                                                                                                                                 F +49 7195 14-2212
                                                                                                                                                                                             products and ranges from devices for
                                                                                                                                 www.kaercher.com
                                                                                                                                                                                             private households to cleaning systems
                                                                                                                                 Concept, editing, creative direction                        for commercial, industrial and munici-
                                                                                                                                 Vera Umbrecht, David Wickel-Bajak                           pal users. With 40,000 trade partners

A WELL-DESERVED
                                     Dear readers,                                                                               Alexander Becker                                            and 50,000 service centres, the family
                                                                                                                                                                                             company is represented all over the
                           The world of business can be very similar to                                                          Art direction
                                                                                                                                                                                             globe. The portfolio: high and ultra high-
                           that of agriculture: we put measures in place                                                         Britta Raab / Studio Somo
                                                                                                                                                                                             pressure cleaners, vacuum cleaners

THANK YOU
                           that will pay off years down the line. I grew up                                                      Authors                                                     and steam cleaners, pumps for the
                           on a farm myself and still cultivate a small                                                          Alexandra Lachner                                           home and garden, watering systems,
                           vineyard today. Whenever I’m standing among                                                           Silvia Kling                                                sweepers and scrubber driers, vehicle
                           the vines, I look forward to the moment when                                                          Kay-Uwe Müller
                                                                                                                                                                                             wash systems, cleaning agents, dry
                           nature awakens in spring and they start to                                                                                                                        ice blasters, drinking water and waste
                                                                                                                                 Photos
                           bloom. Years later, when I pour myself a glass                                                                                                                    water treatment systems, and water

                                       D
                                                                                                                                 Alfred Kärcher SE & Co. KG
A day to say thank you: of wine, I know      thatday,
                                       ay after   all that worktire-
                                                      cleaners   was worth
                                                                        Zealand launched the Thank Your                          Frank Schultze                                              dispensers. Kärcher provides every-
                           it. It must be similar  for the young  oenologist                                                     Lagardère Sports
“Thank Your Cleaner Day” we visited at the traditional La BraccescaCleaner Day in 2015. Every year, this
                                       lessly ensure that our living
                                                                                                                                 Mateusz Torbus
                                                                                                                                                                                             thing from a single source: machines,
                                       and working environment is       day honours and highlights the work                                                                                  accessories and cleaning agents, con-
is a special day dedicated winery in Tuscany.
                                       hygienic and safe. The clean-    of cleaning staff. The idea quickly
                                                                                                                                 Francisco Cao Zen
                                                                                                                                 Martin Baitinger                                            sulting, customer service and digital
to all cleaners.                         ing sector is one of the most impor-
                                     In tant
                                        this industries
                                              issue, we also  examine
                                                                                      caught on and, thanks to the support       Martin Stollberg                                            services. The company’s main growth
                                                         worldwide,  buthow    maintaining
                                                                          is often     of Kärcher, word spread around the                                                                    driver is its innovative capacity: at the
                                     cleanliness   and hygiene
                                        underestimated.           enables
                                                           Cleanliness     us as consum-
                                                                       is taken        world. 18 countries took part in the      Illustrations                                               end of 2018, 632 of its patents were
                                     ersfor
                                          to granted,
                                             enjoy our   fooddirty
                                                               without  a second thought.                                        Julian Rentzsch
                                                      while        workplaces,         celebration in 2018. On Thank Your                                                                    active. In the 2018 business year,
                                     And   we speak    to Leandra  Hamann,bins,winner Cleaner
                                                                                       of                                        Claudia Meitert
                                        slippery  floors  and overflowing                       Day, companies that employ       Tina Berning / 2agenten
                                                                                                                                                                                             the cleaning specialist generated the
                                     theonAlfred  Kärcher
                                            the other  hand,Förderpreis    2017, about
                                                              are noticed imme-        professional cleaners organise events                                                                 highest turnover in its history at
                                     microplastics
                                        diately. When pollution
                                                         hygiene in  water. Last
                                                                  regulations   arebutand
                                                                                        notactivities such as communal break-    Sources                                                     EUR 2.525 billion.
                                     least,  our report
                                        violated  in the on  Thank
                                                          food       Your Cleaner
                                                                or medical   sec-    Day
                                                                                       fasts, barbecues or coffee and cake to    www.statista.de
                                     focuses    on those people
                                        tor, it immediately        whoclear
                                                              becomes    ensurethatthatrecognise
                                                                                        our       and honour their work. And     https://readersdigest.de/de/gesundheit/diaet-ernaehrung/
                                     living  andand
                                                  working   environment                                                          item/schokolade-ist-nervennahrung
                                        a clean      tidy environment   notisonly
                                                                               clean and
                                                                                       even just a friendly note left on your
                                                                                                                                 https://www.focus.de/reisen/service/italien-rom-erklaert-
                                     safe  every day.
                                        contributes   to a good working atmos-         desk or workbench is a sign that you      den-kaugummis-den-krieg_aid_693949.html
                                         phere and a sense of well-being, but is      appreciate and value the cleaning staff.   https://de.globometer.com/getraenke-coca-cola.php
                                     Happy  reading!for ensuring occupational
                                       also essential
                                         health and safety.                           At a time when services are often
                                                                                      taken for granted, this form of appre-
                                        In order to meet the often demanding          ciation is something completely new,
                                        requirements of their customers, build-       especially for the valued cleaners who
                                        ing service providers work in a highly        enjoy an unexpected moment of spe-
                                        professional manner and are an impor-         cial attention. ▪
                                        tant part of modern industrial soci-
                                        ety. But until now, this professional
                                     Hartmut    Jenner
                                        group has    not been shown the appreci-
                                     Chairman  of deserves.
                                        ation it  the Board ofThat
                                                               Management
                                                                   is why, together
                                     Alfred Kärcher SE & Co. KG
                                        with Kärcher, the trade association
                                        Building Service Contractors of New
www.kaercher.com

RN / Po · 01 / 2019 · Order no. 0.030-394.0 · Printed in Germany on FSC or PEFC-certified paper · Subject to technical modifications.
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