MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society

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MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
White Paper

MEGACITIES – BUSINESS
OPPORTUNITIES 2030
A smarter world for a conscious society
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
Executive Summary ........................................................................................ 4

1. Introduction:
The role of megacities in a changing world .................................................. 6

2. Summary: Business Opportunities 2030
2.1 High performance polymers in a sustainable and smart world ............. 8
2.2 The impact on Celanese core markets .................................................... 9

3. Spotlight: Building & Living
Overview: Challenges and Opportunities .................................................... 11
3.1 Multi-local way of life ............................................................................. 12
3.2 Smarter living concepts ......................................................................... 15
3.3 Towards a sustainable city ..................................................................... 18

4. Spotlight: Energy & Supply
Overview: Challenges and Opportunities .................................................... 21
4.1 Urban supply ecosystems ...................................................................... 22
4.2 Smart energy shift .................................................................................. 26
4.3. Energy blackout prevention ................................................................... 29

5. Spotlight: Mobility & Infrastructure
Overview: Challenges and Opportunities .................................................... 31
5.1 E-mobility in advance ............................................................................. 32
5.2 Changing pattern of mobility.................................................................. 35
5.3 Smart traffic and logistics ...................................................................... 38

6. Spotlight: Health & Security
Overview: Challenges and Opportunities .................................................... 41
6.1 Personalized medicine and home care ................................................. 42
6.2 New concepts for public health ............................................................. 45
6.3 Preventing crime and terrorism ............................................................ 48

                                                                                                               3
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
Executive Summary

    The global trend towards urbanization is leading to an increasing number         challenges of our future
    of megacities with over ten million inhabitants in densely populated areas.      megacities
    Megacities are often characterized by housing shortages, collapsing
    traffic systems, air pollution, lack of clean water and poor energy supply.
    Advantages for the population on the other hand are working possibilities
    or easy access to technical infrastructure (internet) and medical facilities.
    These advantages are strong enough to boost the influx of the population
    into the city districts – which again intensifies the problems as described.

    Given this situation, megacities have an urgent need for solutions –and
    to be specific: Sustainable solutions. Sustainability suggests itself because
    of the ecological nature intrinsic to most of the problems: Air and water
    pollution are having an impact on the quality of life and health that no
    longer can be ignored. Scarcity of resources is driving the search for alter-
    native energy sources. In all probability, megacities will have to solve such
    problems in a shorter period of time than other regions around the world
    and will therefore accelerate development towards sustainable solutions.
    Scientific studies have recently confirmed the importance of megacities
    for the global economy: They fuel their region’s economy because of the
    faster growing urban middle class and function as experimentation fields
    for new ideas.

    Certainly, life in megacities will develop its own characteristics and
    concepts in the fields of living, mobility, health and water/ energy supply.
    And in some, perhaps even in most of the solutions, polymer materials
    will play a role - beginning at the urgent need for biodegradable materials
    through to highly specialized applications.

      A multi-local way of life requires smarter living concepts. These include      four major topics of change
      new designs and operating concepts for mobile communication and en-
      tertainment devices, lightweight and recyclable furniture to allow a more
      flexible use of rooms, technology integrated in everyday objects and the
      use of robotics in private households. The trends point to an increasing
      demand for materials suited for smart home solutions on the one hand
      – and recycled materials on the other hand. The sustainable city also
      involves a gradual reduction in throwaway products.

      The changing pattern of mobility promotes e-mobility, which itself leads
      to the development of new energy storage and energy recovery technol-
      ogies. As traffic in inner cities primarily needs smaller and more flexible
      vehicles, long-distance transportation will have to deal with the ques-
      tion of environmentally compatible mobility. Lightweight materials and
      composites that provide a high degree of safety for drivers are becoming
      an important enabler for the suitability of e-vehicles. The energy supply
      infrastructure, smart traffic and logistics infrastructure will also lead to
      a growing demand for advanced materials.

4
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
In most of the megacities, basic health services have to be improved.
  Beyond that, personalized medicine and home care are among the
  greatest challenges for ageing societies. Nano-optimized polymers play
  an important role in the development of devices for personal medicine
  including diagnosis, treatment and care. Due to their specific require-
  ments, medical grade polymers could increasingly replace other materi-
  als in medical care and even provide affordable substitutes for the public
  medical market.

  Not only the water and energy supply systems need a make-over; smart
  grid infrastructures also have to be developed – often with the help of
  advanced materials like polymers. Cradle-to-cradle orientation or water
  and energy saving measures like home energy generation and smart
  metering counteract rising energy prices. Polymers used in the fields of
  energy and water supply fulfill demands in durability, resilience and high
  resistance to corrosion and aggressive media.

To put it short, our empirical projections indicate: The development in
megacities will drive the change of polymers from basic into advanced
high-performance materials. In this regard, the polymer industry will be
part of future concepts that – hopefully - will improve life in megacities.

                                                                               5
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
1. Introduction:
    The role of megacities in a changing world
    What are megacities?

    Following the common definition megacities are metropolitan areas with                        definition
    a total population of 10 million inhabitants. Currently the number has in-
    creased to more than 20 cities that can be defined as megacities. Most of
    the world’s largest cities are located in emerging world regions. Accord-
    ing to forecasts, by 2025 Asia alone will have at least 10 megacities with
    more than 20 million inhabitants, including Mumbai, India (33 million),
    Shanghai, China (27 million), Karachi, Pakistan (26.5 million), Dhaka,
    Bangladesh (26 million) and Jakarta, Indonesia (24.9 million people).
    Urbanization is driving the emergence of megacities worldwide. For the
    first time in 2010 the number of people living in urban areas exceeded
    the number of people in rural areas. The UN forecasts that today‘s urban
    population of 3.2 billion will rise to nearly 5 billion by 2030, when three
    out of five people will live in cities. Surveys indicate that urban growth
    over the next 25 years will concentrate on the least-urbanized develop-
    ing countries. Thus most of the new megacities will emerge in Africa and
    underdeveloped parts of Asia.

                       Global share of people living in cities from
                                        1950 to 2050 (in%)
         80
                       71                                                                 70
         70

         40
                                                           51
                                               49
         50

         40

                                   29                                         30
         30

         20

         10

          0
                            1950                    2010                           2050

                                                                Rural areas         Urban areas

    1: United Nations (2011): Bunge - Growing world - Annual report 2010

6
MEGACITIES - BUSINESS OPPORTUNITIES 2030 - A smarter world for a conscious society
Why are megacities important for future business?

megacities as the major   The scientific and public perspective on megacities has changed over the
       economic driver    last decades. Megacities are no longer solely seen as places of agglom-
                          eration of poverty and social problems but also as vital motors for the
                          economic and social development of emerging countries. Studies confirm
                          the importance of megacities for the global economy. Despite existing
                          problems, they are the experimentation field for new ideas, concepts and
                          solutions. Therefore megacities can be seen as accelerators of social,
                          technological and economic developments. In fact, the social structure of
                          megacities tends to develop a stable, urban middle class much faster than
                          rural or less urbanized societies. According to the United Nations, the
                          proportion of urban dwellers living in slums decreased from 47% to 37% in
                          the developing world between 1990 and 2005. Surveys show that megaci-
                          ties improve economic performance in their regions on a sustained basis.
                          It must be assumed that megacities will significantly increase in impor-
                          tance for the world economy in the coming decades.

                          This change of perception is the initial point for describing and explaining
                          business opportunities related to the future topic megacities in this White
                          Paper. Using strategic trend analysis to explore the dynamics of urban-
                          ization and megacity growth, we are able to identify the main challenges
                          related to fast growing metropolitan regions and to derive their impact on
                          the business field of plastic industries, on customers and stakeholders.

                            How to read trends?

                            Strategic trend analysis has been developed for long-term strategic
                            planning in enterprises and public organizations. The method sys-
                            tematically uses trend knowledge to deduce trend impact for busi-
                            ness relevant contexts, markets, customer behavior or technologies.
                            Trends are valid, empirically-based developments that resolve clear
                            directions. The following analysis points out various long- and mid-
                            term trends (2030+) related to different key aspects of megacities.
                            Every trend is described and projected under the assumption of con-
                            tinuing progress. Thus, it should be read as one feasible future devel-
                            opment, which will not be realized in precisely that shape. But it gives
                            a substantiated idea of how megacities are changing and challenging
                            the global economy in general and the plastics industry in specific.

                                                                                                         7
2. Summary: Business Opportunities 2030
    2.1 High performance polymers in a sustainable and smart world

    The analysis of mid- and long-term trends illustrates how megacities are        solutions from high-
    accelerating the global change towards a sustainable and smart business         performance polymers
    environment. Due to the severe problems in megacities, technological and
    organizational solutions will become established within a shorter period
    of time compared with the stagnating or even decreasing urban areas in
    western societies. The changing paradigms of mobility, living, supply and
    security are challenging business, especially the target markets for sup-
    pliers of high-performance polymers.

    On the one hand polymers in their different forms provide a variety of
    properties allowing new applications in the field of smart technologies.
    Especially in the automotive sector, engineering thermoplastics are
    replacing different sorts of metals. In fact, together with composites they
    are the most important material for the construction of electric vehicles
    of different types and classes. High-performance polymers will play an
    important role in the improvement of converging technologies (NBIC). Due
    to accelerating technological progress it is safe to conclude that there will
    be a fast-growing demand for advanced materials such as conductive,
    self-healing, self-cleaning or nano-optimized surfaces in the near future.
    Polymers are increasingly developing into high-tech materials for the
    automotive, electrical, medicine and energy sectors. To participate in this
    growth field, suppliers of engineering polymers are compelled to intensify
    their research and development and to open up their innovation activities
    to different branches of high-tech industry.

    On the other hand the changing consumption habits and growing aware-            sustainable concepts highly
    ness of environmental aspects will challenge plastics and the plastics          needed
    processing industries. The massive utilization of polymer materials for
    packaging and articles of daily use provokes considerable criticism among
    consumers and stakeholder groups. The picture of plastic waste pollut-
    ing oceans and landscapes is increasingly dominating public discourse
    on polymer materials. It is to be expected that in a mid-term perspective
    this perception will lead to a considerable decrease in the use of plastics
    for disposable products and packaging. At the same time, due to grow-
    ing commodity prices plastic waste will become a sought-after recycling
    material. Right now a prospering market for used polymer materials is
    developing in the urban metropolises of the emerging countries. Industry
    will develop innovative recycling procedures in order to improve the purity
    of recycled resins. The growing importance of bioplastics and recyclability
    of polymer materials is also closely related to sustainability and growing
    commodity prices. In a long term perspective (2030+) cradle-to-cradle
    product cycles will predominantly replace the traditional resource-inten-
    sive value creation in the plastics industry.

8
2.2 The impact on Celanese core markets

Regarding the trends described under each spotlight, there is a specific
distance to Celanese’s current core markets which diminishes as trends
emerge. Trend analysis allows the deduction of a multitude of challenges
and opportunities for Celanese, the plastics and plastics processing in-
dustry and their core markets. development.

     Buildung                                                         Mobility
         &                                                               &
      Living                Towards a              Changing        Infrastructure
                           sustainable               pattern
                               city                of mobility

                 Smarter living                              E-mobility
                   concepts                                  in advance

        Multi-local                                                   Smart
        way of life                                                traffic and
                                                                     logistics
                                          CORE
                                         MARKETS
           Urban                                                   Personalized
           supply                                                    medicine
         ecosystems                                               and home-care

                  Smart                                          New concepts
                  energy                                          for public
                   shift                                            health

                              Energy          Improvement
                              blackout         of personal
      Energy                 prevention          security              Health
        &                                                                &
      Supply                                                          Security

In a nutshell:

    Trends related to building and living point to an increasing demand
    for high-performance polymers and composite materials for smart
    home solutions as well as for recyclable plastic products that are
    used in private households. There is also a growing need for mate-
    rials to improve convenience and flexibility for highly mobile users
    and consumers. The change towards a sustainable city will lead to
    an increasing demand for recycled plastics and gradual reduction of
    plastic for packaging and throwaway products.

                                                                                    9
Energy and supply infrastructures will be adapted to the require-
     ments of a growing population, rising energy prices and changing en-
     vironmental conditions. High-performance engineering polymers will
     play an important role in the development of smart energy devices
     and for the realization of smart grid infrastructures. Just like energy,
     water supply and water treatment place demands on durability, resil-
     ience and high resistance to corrosion and aggressive media.

     Sustainability also drives the reorganization of urban traffic. E-mobility
     is going to be one of the most important growth fields for polymers
     in the automotive sector. Lightweight materials and composites that
     provide a high degree of safety for drivers become an important
     enabler for the suitability of e-vehicles. Also the energy supply in-
     frastructure for the realization of e-mobility challenges innovations
     in the plastics industry such as conductive composites for energetic
     recovery. Smart traffic and logistic infrastructures will also lead to a
     growing demand for advanced materials used in detection and control
     devices.

     According to the existing core markets, personalized medicine pro-
     vides the biggest market potential in the health and safety sector.
     Nano-optimized polymers for medical use are playing an important
     role in the development of devices for personal medicine including
     diagnosis, treatment and care. Due to the specific requirements,
     medical grade polymers could increasingly replace other materials
     in medical care. Again, high-performance materials are becoming a
     driver for innovations in home care technologies. But also the pub-
     lic medicine market - that is in search of affordable substitutes for
     expensive medical materials – is opening up new opportunities for
     plastics and plastics processing industries. The increasing need for
     personal safety leads to growing demand for highly stable, flame-
     resistant and impact-proof surfaces. Engineering polymers will also
     be increasingly used in personal safety devices that come close to
     what is required in smart and mobile technologies in general.

 To summarize the results, it can be noted that the improvement of sus-           conclusion
 tainability and smart solutions is driving the change of polymers from
 basic into advanced high-performance materials. This creates business
 opportunities for enterprises with strong capacity for innovation and
 adaptability on fast changing markets.

10
3. Spotlight: Building & Living
                Overview: Challenges and Opportunities

                  Challenges for 2030
 Challenges
                      New designs and operating concepts for mobile communication
  for 2030
                      and entertainment devices

                      Lightweight and recyclable furniture, products for interior design
                      that allows quick and simple setup and dismantling

                      Development of new concepts for temporary living, a more
                      flexible use of rooms for different purposes and mobile homes

                      Next generation of smart materials to be developed: Intercon-
                      nection of smart devices, energy control, and grid

                      Invisibility of technologies: Additional functions become increas-
                      ingly integrated in everyday objects (e.g. furniture, walls, win-
                      dows, etc.)

                      Increasing use of robotics, augmented reality and artificial intel-
                      ligence in private households

                      Changing consumption habits towards a sustainable way of life;
                      changing plastics in daily life

                  Opportunities for plastic and polymer industries

Opportunities         Increasing need for innovative plastics providing malleability;
                      composites for multi-functional surfaces (e.g. self-cleaning
                      surfaces)

                      Growing importance of recyclable plastics that make it possible
                      to develop more flexible interior designs

                      Increasing need for plastics and composites allowing a flexible
                      construction of temporary buildings, multi-functional interior
                      and design freedom

                      Innovations in polymers and composites for smart materials
                      such as shape memory polymers, electrostrictive polymers, poly-
                      mers for piezoelectric transduction, conductive polymers

                      Growing demand for functional surfaces, OLEDs, OFETs, conduc-
                      tive surfaces, touch sensitive surfaces

                      Plausible growing demand for technical engineering plastics for
                      electronic devices, optical polymers, polymeric optical fibers

                      Improving sustainable production and treatment: Improvement of
                      recycling plastics, bioplastics for fast-moving consumer goods

                                                                                            11
3.1 Multi-local way of life
 Description

 The gap between rural and urban populations is growing by the minute –           geographic and demographic
 and it will become even more dramatic in the future. Cities will develop into    changes
 conurbation areas while peripheral regions will become more and more
 fragmented with a low density of population. As a consequence of this
 movement, cities’ population structures will become much more hetero-
 geneous than now – a tendency that will also intensify due to the fact that
 employees have to become even more flexible regarding their work place.
 They will have to split up their life space onto several places. Globalization
 and the upcoming knowledge economy are changing the working world
 dramatically. Due to their global deployment, employees have to be highly
 flexible and mobile, ready to change their location whenever it is necessary.
 Temporary living is becoming a lifestyle for a growing number of people. At
 the same time the distinction between leisure and work time is vanishing.
 Mobil devices and permanent internet access have lead to the development
 of location-independent ways of working. Consequently, living space and
 working space increasingly lose their significant functional meanings.

 Key aspects

     Growing cultural and ethnic heterogeneity

     Conurbation in cities in accordance with fragmentation of peripheral
     areas

     Due to increasing flexibility the border between leisure and work
     diminishes

     Temporary living gains in importance

     New living concepts develop

 Drivers

     Increasing demand for faster, cheaper and more flexible opportunities
     for traveling and moving

     Development of alternative ways to generate and use living space
     (intermediate rent, communities, share models)

     Availability of workplace outside of office buildings and free access to
     internet

     Mobility, flexibility and international experience are work requirements

     Globalization and knowledge economy changes the way people work
     and live

     Strong increase in passenger volumes for flights between metropolises

12
Indicators

          The number of kilometers flown both nationally and internationally
          has increased more than one and a half times within ten years. Air
          traffic between the worlds´ metropolitan regions is a strong driver
          for this development.

                           Passenger kilometer of international air transport
                                               from 1997 until 2007 (in Billions)1

   3000

                                                                                                                                                                                   2.545
   2500
                                                                                                                                                                   2.358
                                                                                                                                                   2.200

                                                                                                                                   2.015
   2000
                                                                   1.779                           1.736           1.739
                                                                                   1.716
                                                   1.614                                                                                                                   1.657
                                                                                                                                                           1.583
                                   1.512                                                                                                   1.522
                   1.468                                                                                                   1.430
   1500
                                                           1.239                                           1.281
                                                                           1.214           1.228
                                           1.174
           1.105           1.115

   1000

    500

      0
               97              98              99              00              01              02              03              04              05                  06          07

                                                                                              National Traffic                             International Traffic

1: National aeronautics and space research centre of the Federal Republic of Germany,
  Air Transport Report 2008, page 40, December 2008

Impact

          Strong expansion of travel infrastructure will lead to a high demand
          for less polluting solutions and alternatives driven by renewable
          resources

          Growing demand for innovative solutions for flexible and temporary
          living including relocation logistics

          High need for absolute internet access will require a huge widening of
          broadband network

          Increasing demand for living space in the inner-city areas in adaption
          to additional requirements (frequent change of renters, flexible use of
          rooms for different purposes, etc.)

                                                                                                                                                                                           13
Projection

 In 2030 the multi-local way of life has become widely established among          changing living patterns
 young and well-educated people living in megacities. Their work require-
 ments define their level of mobility and flexibility because global busi-
 ness networks have strengthened. If necessary they can move from one
 city to another within hours. Many of the inner-city housing estates are
 owned by companies and temporary allocated to their employees. Despite
 web-based communication increasingly substituting business travel, the
 passenger volume between the global economic centers is still increasing.
 Within urban areas a highly extended travel infrastructure has developed in
 order to guarantee a dense transportation network. The mobility required
 leads to a completely new situation in living patterns. Instead of having only
 one living space in only one city people need several rooms to be locally in-
 dependent. Newly built communities, more intermediate rents, apartment
 share models and transportable homes solve the problem of scarce and
 expensive living space. But also communication has changed. Progress in
 communication technology allows a more ‘personal’ or ‘physical’ way to
 communicate and, consequently leads to twenty-four / seven availability.
 The great need for absolute internet access has been realized by a huge
 widening of the broadband network.

14
3.2 Smarter living concepts
                               Description

combining life and lifestyle   The smart home trend is deeply connected with two major paradigms of
                               modern societies: Convenience and sustainability. The changing working
                               world means that the individual importance of leisure time is increasing.
                               Leisure time is seen as quality time reserved exclusively for recreation,
                               social and cultural activities and self-fulfillment. Smart home technolo-
                               gies aim at facilitating everyday life and automating bothersome routines.
                               Intelligent fridges or autonomous vacuum cleaners are just the start of the
                               change towards smart household management. Different functions like
                               heating and ventilation, locking or unlocking doors and windows or starting
                               washing machines can currently be controlled by one universal interface
                               (e.g. a smart phone). In the near future, different devices will be able to
                               communicate and interact autonomously. Connected to energy supply sys-
                               tems, smart home technologies reduce energy consumption and prevent
                               load peaks in the supply networks. A growing number of private house-
                               holds will feed self-produced energy into the public supply infrastructure.
                               Smart energy control appears as an enabling technology for smart grid
                               and decentralized supply of renewable energy.

                               Key aspects

                                   Facilitation of daily routines by autonomous devices

                                   Intelligent holistic household and energy management

                                   Sustainable energy control, reduction of energy costs and emissions

                                   Enabling smart grid and decentralized generation of energy

                               Drivers

                                   Individualization and growing importance of leisure

                                   Increasing awareness of sustainability and ecological sensibility

                                   Strongly increasing energy prices

                                   Progress in smart home technologies

                                                                                                         15
Indicators

          By 2020 the worldwide performance of solar collectors will increase                               increase of renewable energy
          to 166 GW in Europe, 110 GW in Asia, 100 GW in USA and 6 GW in the
          rest of the world.

                                Anticipated solar collector performance
                                     world wide until 2020 (in GW)1

      180
                         166
      160
      140
      120                                         110
                                                                      100
      100
          80
          60
          40
          20                                                                                 6
          0
                        Europe                    Asia                USA             Rest of the world

 1: Roland Berger (2011)

          Within 40 years the consumer price for residential energy has in-
          creased tenfold from US $ 2.10 to 22.40 /million British thermal units.

               U.S. consumer price estimates for residential energy from
               1970 to 2010 (U.S. dollars per million British thermal units)2

     30                                                                             23.06
                                                                                            22.05   22.40
                                                                   21.49    21.56

     25                                                    19.16

     20                                            14.21
                                          12.62
                                  11.87

     10
                         7.46

     5
                2.10

     0
                 1970     1980     1990    1995     2000    2005    2006     2007    2008    2009    2010

 2: EIA (2010)

16
Impact

                             Establishment of autonomous household appliances that support
                             household management

                             Extensive replacement of housing materials in order to save or gen-
                             erate energy

                             Decentralization of energy generation – households will have the
                             technology to provide their own energy

                         Projection

developments in future   In 2030 the widespread application of smart home technologies has
          households     changed everyday life for many people in megacities. Thanks to an intel-
                         ligent system, refrigerators are able to recognize the individual ingredients
                         they contain and detect any difference to a previously determined amount.
                         The digital information is sent to a selected grocery store which then
                         delivers the goods to the apartment. Similar processes are conceivable for
                         e.g. vacuum cleaners that always know the appropriate time to clean the
                         apartment or ovens that know the correct time and temperature to cook
                         the meal perfectly. Most inner city residential buildings apply coordinated
                         systems for household management, energy control and security that
                         respond to the residents’ individual needs and habits. If required, these
                         self-learning systems can also organize transportation and appointment
                         coordination. Additionally, the use of home robotics increases. Their ap-
                         plications range from entertainment over ancillary tasks to assistance in
                         geriatric care. Smart home applications are interconnected with energy
                         control systems optimizing power generation and consumption. In this
                         way they play a significant part in realizing a functioning, urban smart grid
                         infrastructure.

                                                                                                     17
3.3 Towards a sustainable city
 Description

 Currently megacities are suffering from massive environmental problems,          focus on sustainability
 air and water pollution, increasing soil sealing and gridlocks. All theses
 factors lead to a low quality of life, serious impairment to health and nega-
 tive social consequences for urban citizens. To stand the pace in the global
 competition among the world’s metropolises, megacities are forced to find
 sustained solutions to their problems. Sustainable urban planning is based
 on the inclusion of social, economical, ecological and political factors of
 urban living into one holistic, future concept. From social and cultural
 diversity over intact urban ecology to political participation, livable cities
 combine many different aspects. Due to the specific situation in today’s
 megacities, urban development will focus on sustainable traffic and supply
 infrastructures and improvement in the quality of living. In the near future,
 approaches like urban or vertical gardening and expansion of renewable
 energy sources will gain in importance.

 Key aspects

     Solving serious environmental problems like air and water pollution

     Improving quality of life for urban citizens and families

     Maintaining social and cultural heterogeneity of cities

     Implementation of sustainable energy shift

     Realization of urban and vertical gardening

     Supporting political participation and self-organizing structures

 Drivers

     Aggravation of existing social and environmental problems in
     megacities

     Global competition among metropolises and economic centers

     Growing threat of social divide within various urban population groups

     Preventing migration of well educated (brain drain) and middle class
     families

     Growing awareness of social and ecological matters among
     consumers (e.g. LOHAS)

18
Indicators

       Within four years the number of buildings with green certification
       constructed by the building company Hochtief multiplied three-fold
       in the EU from 104 to 306 buildings

                         Hochtief: buildings with green building
                                   certification 2008–20121
 350
                                                                                          306
 300

 250                                                                     240

 200                                                     192

 150                                    142

                   104
 100

  50
                                                               13 17            21 27
             8               4    7           7   11
   0
            2008                 2009             2010            2011             2012

                 EU (DGNB, LEED, BREE AM)           Australia (Green Star)     U.S. (LEED)

1: Hochtief – Annual Report (2012)

       42% of the interviewees (altogether 1,057 persons) considered sus-
       tainability of food production “a little” as their concern, 24% “a lot”

                        Concern of consumers for sustainability of
                         food production in the U.S. 2012 (in %)2
       50
       45                               44
                                 42
       40
       35
                                                   30 30
       30
            24
       25          22
       20
       15
       10
       5                                                            44
                                                                                           2012
       0                                                                                   2013
             A lot                A little         None           Not sure

2: Food Information Council Foundation/Food & Health Survey (2012)

                                                                                                  19
Impact

     Living communities that unite generations

     Establishment of alternative accommodation communities

     Using new spaces for greening (like house facades) with limited
     free space

     Green spaces and parks for recreation and to increase quality of life

     Gardening on and in houses/apartments

     Local and private cultivation of sustenance

     Development of sustainable building materials

 Projection

 Megacity 2030: The picture has changed completely. Despite the ever-             overcoming past problems
 increasing population, air pollution, dust exposure and water scarcity
 are things of the past. Traffic is reorganized toward a major use of public
 transportation. Hydrogen and electric engines drive the remaining indi-
 vidual traffic. To counteract the massive soil sealing in urban areas a large
 number of green spaces have been created inside and outside of the city
 used for recreation as well as for agriculture. These urban gardens and
 some major vertical garden buildings allow the city to subsist from self-
 produced foodstuffs to some degree. Residential districts have developed
 into family-friendly communities thanks to intergenerational support like
 self-organized childcare, cooking and shopping services. At the same time
 the sustainable megacity is highly technologized. Free internet access
 across the city is available for every citizen. Almost all types of electronic
 devices in public and private space are interconnected with the WWW in
 order to optimize energy generation, supply and consumption. Also the
 building industry has adjusted its structural measures to the current
 challenges. Buildings are constructed with ‘green’ material, which has
 become lighter to facilitate building higher to achieve more units. Simulta-
 neously the materials can construct stronger buildings that can withstand
 natural disasters e.g. earthquakes.

20
4. Spotlight: Energy & Supply
                Overview: Challenges and Opportunities

                  Challenges for 2030
 Challenges
                      Development, modernization and renovation of energy supply
  for 2030
                      infrastructures: Enhancing security of supply

                      Smart grid infrastructure to be developed: Home energy genera-
                      tion and storage, smart metering and energy control

                      Improvement of sustainable water and wastewater manage-
                      ment: Water supply, water treatment and purification

                      Interconnection of different energy sources: Generation from
                      biomass, local water storage, solar energy, etc.

                  Opportunities for plastic and polymer industries

Opportunities         Increasing use of high-performance polymers and composites
                      for energy supply infrastructures

                      Organic electronics as enabling technology for smart grid and
                      decentralized energy generation (e.g. organic photovoltaic, con-
                      ductive polymers, etc.)

                      Replacement of conventional pipeline and supply networks by
                      highly resistant, durable polymer systems; materials for filtra-
                      tion and purification

                      Increasing use of temperature and corrosion-resistant plastic
                      components in pump systems, micro generators, cogeneration
                      plants

                                                                                         21
4.1 Urban supply ecosystems
 Description

 Securing power and water supply is currently one of the main challenges         water as a key aspect
 in megacities. Especially poor districts but also middle class quarters are
 confronted with energy and water scarcity, difficult access, fragile or obso-
 lete supply infrastructures and poor water quality. Megacities are growing
 much faster than supply infrastructures can be developed or upgraded.
 In many cases there is a huge lack of investment which reinforces these
 problems. Status quo: On average public expenditure in supply infrastruc-
 ture will triple by 2030. Additionally, most of the world’s megacities are
 located in regions where the groundwater level is low. Constant removal of
 water leads to further lowering of the groundwater level. Meanwhile, local
 authorities are intensifying their efforts to renew obsolete structures and
 connect underdeveloped districts to the public supply networks. Waste-
 water management has moved into the focus of reconstruction activities.
 Innovative water purification technologies do not only help to improve
 water quality but also to reduce waste dramatically. Therefore, ensuring
 power and water supply is crucial to making urban infrastructures more
 organized.

 Key aspects

     Construction and renewal of supply infrastructures

     Innovative concepts and technologies to ensure and improve supply

     Sustainable wastewater management and new purification
     technologies

     Improvement of (drinking) water quality

     Ensuring reliability of energy and water supply

     Increase of investments in supply infrastructure, components and
     devices

 Drivers

     Water scarcity due to sinking groundwater levels in (most) urban areas

     Rapid increase in power demand for industry and private households

     Poor (drinking) water quality due to insufficient wastewater management

     Lack of investments in urban supply infrastructure

22
Indicators

increasing demands on water          The world’s biggest megacities are located in regions with water
           and energy supply         scarcity. On top of that urbanization and industrialization increase the
                                     demand for water.

                                                                             Increasing Demand for Water:
                                                                          Forecast 2005–2030 (in Billion cbm)1
                                   400

                                   350                    338
                                                                             320
                                               300
                                   300

                                   250                                                         243

                                   200                                                                          181
                                         178

                                   150
                                                                                                     117              124
                                                                                                                                        100
                                   100                          89                      92                                                          89              85
                                                                                                           80
                                                                                                                                   72                    68
                                                     54
                                   50                                40
                                                                                   28                                       21                                23                   21       28
                                                                                                                                              12                         6   9          7
                                    0
                                           China            India          Sub Sahara          Rest of Asia     North America         Europe       South America    Middle East     Oceania
                                                                            Africa                                                                                  North Africa

                                          Municipal domestic                                  Industry                  Agriculture

                               1: KPMG (2012): Expect the Unexpected: Building business value in a changing world

                                     From a global perspective the severe problems in megacities might
                                     seem unsettling; however the water supply in urban areas is still
                                     much better than in rural areas. The following chart shows the pro-
                                     portion of different water sources in rural and urban areas in 2010.

                                                                                             Global Water Subbly:
                                                                             Usage of Water Sources (in %)2
                                         90
                                                          80
                                         80
                                         70
                                         60                                                                52
                                         50
                                         40
                                                                     29
                                         30
                                         20                                                   16                                              14
                                         10                                                                                       4                                          5
                                                                                                                                                                   0
                                          0
                                                          Pipes on                  Other improved                           Unimproved                       Surface water
                                                          Premises                      sources                             water sources

                                                                                                                                 Urban regions                     Rural regions

                               2: WHO (2012): Progress on Drinking Water and Sanitation – 2012 Update

                                                                                                                                                                                                 23
Due to industrialization and urbanization, the electric power
       consumption of the emerging countries is increasing dramatically.
       By 2030 China will be the world’s biggest energy consumer.

                     Electric Power Consumption of World
                        Regions: Forecast 2030 (in Mtoe)3

     700                                                        655

     600

     500                               470
                                    390
     400

     300       282
            246                                           248
     200                                                                        164
                                                   120
                               86             74
     100                  62                                               52
      0
              EU          Russia     North     South        China           India
                                    America   America

                                                         2008         2030 (prognosis)

 3: World Energy Outlook (2010)

 Impact

       Extensive renewals and expansion lead to a growing demand for resil-
       ient construction materials for supply networks

       Strengthening of innovation activities in the field of waste and water
       disposal, water purification and power generation

       Increasing need for innovative interface technologies for energy and
       water

       Improvement of urban supply circuits leads to a significant reduction
       of wastage

24
Projection

megacities as their own   Megacities develop concepts to solve their problems of supply insecurity.
             ecosystem    Beside the development of new sources, these concepts focus on sus-
                          tainable usage. In the field of water supply the cradle-to-cradle principle
                          has gained importance. Future megacities have closed water circuits
                          and highly efficient filter technologies to transform wastewater back into
                          drinking water. This procedure only leads to a small loss of water that can
                          be fed into other circuits (e.g. for industrial use). Innovative supply circuits
                          also include other energy sources. Micro generators connected with
                          water pipes feed electricity into local power supply systems. Even a large
                          proportion of waste is utilized in biomass power plants. While solving the
                          problem of supply insecurity, megacities have become precursors for a
                          new urban paradigm: Understanding cities as ecosystems.

                                                                                                             25
4.2 Smart energy shift
 Description

 Growing megacities carry the burden of a constantly increasing demand for       intelligent solutions for energy
 electricity that can hardly be covered by conventional energy supply. Peak      hungry cities
 loads caused by temporary high demand prove to be a serious problem for
 supply security. Fluctuating amperages or even power blackouts are the
 result of supply infrastructures becoming obsolete. These cannot carry
 the increased power volume. All this leads to an increasing necessity
 for investment in modern infrastructure systems, supply and generation
 technologies. Currently the renewal of power generation and the supply
 infrastructure are amongst the main challenges for megacities. The spe-
 cific requirements of urban energy consumption, from private households
 through public services to commercial and industrial users, increasingly
 set limits on the conventional forms of energy supply. Also the rising cost
 of fossil fuels is working as a strong driver for smart change in energy gen-
 eration and supply. Urban areas in the emerging countries suffering from
 weak grid structures will therefore develop into the global testing environ-
 ment for new technologies; e.g. smart grids and smart metering solutions
 and decentralized electricity generation and supply.

 Key aspects

     Sustainable change in energy policies

     Improvement of smart grids and smart technologies

     Development of new decentralized storage technologies

     Necessity for compensating for load peaks and avoiding blackouts

     Increasing economic relevance of energy efficiency

 Drivers

     Fast increasing demand for energy in growing urban areas

     Increase of supply insecurity for commercial and private consumers

     Obsolete or even non-existent supply infrastructure

     Rising prices for fossil energy sources

     Acceleration of technological development in storage and grid sector

26
Indicators

smart is key        Global investments in intelligent infrastructure for energy supply rose
                    from US$ 67 billion in 2009 to US$ 120 billion in 2012; global invest-
                    ment volume of US$ 197 billion is estimated for 2015.

                                    Worldwide Investments in Smart Energy
                                           Infrastructure (in Billion USD)1

                  250

                                                                                                  197
                  200
                                                                                     164
                  150                                                     139
                                                               120
                                                  100
                  100                  81
                            67
                   50

                    0
                           2009       2010       2011          2012       2013       2014         2015

               1: Thomas Reuters (2012)

                    According to the various components of smart infrastructures, invest-
                    ments are focusing on sensors and electric components. A global
                    investment volume of US$ 85.5 billion is estimated for 2014 in this
                    sector alone.

                                 Smart Infrastructure Investments 2009–2014:
                                    Different Components (in Billion USD)2

                  90         35,5
                  80
                  70
                  60
                  50                             39,4
                                    37,6
                  40
                                                                       27,4
                  30
                                                                                           19,0
                  20                                    15,2
                                                                              10,0                6,4
                  10
                   0
                         Sensors / Electric     IT hard- and         Communication    Smart electricity
                          components               software            systems           meters

                                                                                        2014            2009

               2: Zpryme Research & Consulting (2010)

                                                                                                               27
Impact

     Growing demand for energy-related high-tech materials for storage,          energy as intelligent as IT
     metering, supply and generation

     Stepping up efforts in research and development (R&D) of intelligent
     infrastructure solutions

     Achieving power self-sufficient districts or cities in a long or midterm
     perspective

     Changing energy markets including new competitors from non-energy
     related sectors (e.g. telecommunication, ICT and retail)

 Projection

 Megacities play a key role in the smart energy shift. Infrastructure develop-
 ment and renewal demonstrate that new generation and supply technolo-
 gies will overcome obstacles in the urban regions of emerging countries
 earlier than in western economies. On the consumption level this includes
 a strong dissemination of smart home technologies for higher efficiency
 and output control to avoid load peaks. On the production level, power
 input from various renewables looks to complement or, in some cases,
 even substitute conventional, centralized power plants by 2030. The wide
 spread of smart grid in urban areas offsets the boundaries between con-
 sumption and generation. The border between producing and consuming
 vanishes: Simple consumption turns into producing and storing. Especially
 for underdeveloped districts, the urban energy shift provides social and
 economic improvements. Access to less expensive and clean energy works
 as a strong driver to raise living standards and prosperity.

28
4.3. Energy blackout prevention
                          Description

avoiding the worst case   What happens when megacities become temporarily disconnected from
                          the energy supply? Best case: Residential districts are blacked out for a
                          few minutes. Worst case: The complete loss of energy for multiple hours
                          or days. This would mean a huge problem for the public and economic
                          sector. Public transportation, industrial processing and IT networks rely
                          on a stable power supply to a very high degree. From a global perspec-
                          tive, blackouts cause losses running into many billions each year. In fact,
                          energy safety is one of the main obstacles to economic development in
                          emerging countries. The specific issue in megacities does not only have to
                          do with power generation but also with supply. Urban energy consumption
                          produces enormous load peaks transcending the infrastructure capacity.
                          In the near future megacities will be forced to develop innovative solutions
                          to avoid energy blackouts, especially under conditions of extreme weather
                          events like storms and floods.

                          Key aspects

                               Energy security as one major location advantage

                               Energy blackouts inhibit social and economic development in
                               megacities

                               Stable generation and supply to be improved in urban areas

                               Intelligent load peak control and technologies to compensate for load
                               peaks

                          Drivers

                               Overloading power grids due to greatly increasing power demand

                               Insufficient power generation capacities for strong megacity growth

                               Susceptibility of electronic devices and systems

                               Supply networks and supply hub less flexible

                               Increasing risk of extreme weather events due to climate change

                          Indicators

                               China has the world’s highest electricity consumption. Meanwhile
                               emerging economies like India and Brazil are on the same consump-
                               tion level as western economies. Based on their economic growth, the
                               BRIC states are forced to improve their capacities.

                          Graphic: see next page!

                                                                                                         29
Electricity Consumption Wordwide in 2011
                                       (in Billion kilowatt hours)1

     5.000     4.693
     4.500

     4.000             3.741
     3.500

     3.000

     2.500

     2.000

     1.500

     1.000                     860        858
                                                   601      550      545      461      456        455
      500

        0
               China   USA     Japan      Russia   India   Canada   Germany   France   Brazil   South Korea

 1: CIA (2012): Country Comparison: Electricity - Consumption

 Impact

             Increase in public and private investment in emergency systems to
             ensure power supply

             Developing closed and autonomous circuits for highly endangered
             facilities and infrastructures

             Increasing demand for resistive materials for electronic facilities,
             devices and power supply infrastructure

 Projection

 In 2030, fatal large-scale power blackouts are a thing of the past. The gen-                                 smart and safe
 eral power supply is covered by an energy mix of renewable sources (about
 80%) and conventional sources as a contingency reserve for temporary
 high demands (about 20%). Control systems organize the interplay of the
 various sources with the different consumption units. Additionally, indus-
 trial facilities, business districts and residential districts are provided with
 highly efficient emergency power systems. Autonomous circuits supplied
 by micro generators operate these emergency systems. These produce
 enough energy to keep the basic supply stable for days. One of the most
 powerful systems is reserved for public transport, telecommunication,
 infrastructure and hospitals. Smart control and gradual preventative
 measures mean economic losses caused by blackouts have been reduced
 dramatically. Furthermore, power supply is maintained longer or recov-
 ered earlier in disaster situations. In 2030 living in megacities is safer than
 ever before.

30
5. Spotlight: Mobility & Infrastructure
                Overview: Challenges and Opportunities

                  Challenges for 2030
 Challenges
                      Enabling e-mobility for inner-city traffic: Charging infrastruc-
  for 2030
                      ture, energy storage technologies, energy recovery technologies

                      New types of vehicles for inner-city transport: E-vehicles, micro
                      vehicles, lightweight construction vehicles

                      New modes of transport for long and short-distance traffic:
                      Inexpensive and environmentally compatible mobility

                  Opportunities for plastic and polymer industries

Opportunities         Growth market e-mobility: Specified electronic components for
                      charging stations, batteries and energy recovery, piezoelectric
                      road surfacing, etc.

                      Metal replacement in vehicle construction: Weight-optimized
                      plastics and composites, composites and plastics allowing new
                      design solutions

                      Plausible growing demand for inexpensive and lightweight basic
                      materials for automotive, aviation and personal transport

                                                                                          31
5.1 E-mobility in advance
 Description

 With the increasing migration into urban areas and the growing middle              mobility need to become
 classes, megacities face specific challenges for individual and public trans-      intelligent
 port. Hundreds of thousands of people and goods have to be transported
 every day. The increased demand in the transport sector is linked with a
 shortage of resources for e.g. parking spaces, fuel and road networks.
 Severe problems like air pollution, transport congestion and rising real costs
 for transportation driven by the oil price development become immense. The
 factors mentioned are accelerating the switch from combustion to e-mobility
 that is implemented in urban transportation. Hybrids, plug-in-hybrids, full
 electric and other forms of alternative engines are gaining in acceptance,
 especially among urban users interested in economic efficiency and sus-
 tainability. These arguments also count for public transportation: More and
 more cities are replacing their conventional vehicle fleet by hybrid or electric
 vehicles step by step. Currently, the lack of citywide charging infrastructure
 is one of the greatest obstacles to a successful shift towards e-mobility. To
 solve the ever-increasing ecological and social problems related to individual
 transport, megacities are challenged to develop concepts to realize a suit-
 able charging infrastructure as quickly as possible.

 Key aspects

     Rising individual transport causes massive ecological and social
     problems

     Continuous market growth due to consumer acceptance of non-
     combustion engines

     Industry intensifies activities in research and development (R&D) of
     technologies related to e-mobility (e.g. batteries, storage, lightweight
     construction)

     Incremental technological progress: From hybrid over plug-in-hybrids
     to full electric motors

     Deficits in (charging) infrastructure as main obstacle to engine shift

 Drivers

     Due to massively growing prices for fossil fuel, e-mobility gains
     importance

     40% of worldwide pollution is produced by combustion engines in traffic

     Sustainability increasingly works as a strong sales argument in auto-
     motive market

     Air pollution and quality of living due to emissions will climb on politi-
     cal agendas of local authorities

32
Indicators

electric fuel        The expected number of hybrid and electric motors in use is growing.
                     The global market for hybrid and full electric vehicles is estimated at
                     US$ 88 billion for 2020.

                          Forecast for Development of Existing Hybrid and Electric
                                         Vehicles from 2009 to 2020 (in Billion)1

                  100
                                                                               85     85     87   88
                   90                                                   83
                                                           77     80
                   80                                72
                                                68
                   70                      63
                                 58
                   60     54
                   50
                   40
                   30
                   20
                   10
                    0
                         2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

                1: PRTM (2010): Green Tech

                     Exemplary model concept for the development of engine types in
                     Europe. The estimated market development according to different
                     engines shows a 50% market share for hybrid and electric vehicles in
                     2020. In 2025 combustion engines will be in the minority at only 41%.

                               Forecast for Engine Types in New Cars in Europe
                                                from 2011 to 2025 in %2

                100%                   1
                                                                9                          16
                 90%
                 80%                                            14
                 70%                                            15                         24
                 60%                                            12                         11
                 50%                  99
                                                                                           8
                 40%
                 30%
                                                                50
                 20%                                                                       41
                 10%
                  0%
                                      2011                      2020                       2025
                                      Combustion engine    Mildhybrid       Full-Hybrid
                                      Plug-in-Hybrid       Full electric motor

                2: A.T. Kearney (2012)

                                                                                                       33
Impact

      The increasing proportion of electric vehicles for private use and pub-
      lic transport is essential for the traffic structure in megacities

      The quantity of vehicles means that the development of charging
      infrastructure has to be intensified in the near future

      The popularity of electric vehicles will lead to an increasing demand
      for highly specialized lightweight materials in the automotive sector

      The necessity for innovative solutions in vehicle construction, charg-
      ing infrastructure and battery technology is rising

      New classification of vehicles will have to be established for urban
      usage (e.g. new concepts for micro vehicles)

 Projection

 In 2030 the traffic in megacities is completely electrified. Local authori-        e-mobility will be
 ties refuse inner-city access for combustion engine vehicles. Different            emotional mobility
 types of electric micro vehicles for individual transport dominate the typi-
 cal street scene. Autonomous driving systems are on the rise. They are
 connected with traffic guidance systems controlling traffic flow, speed,
 safety distance and traffic lights. In the electric megacity, congestions and
 accidents are a thing of the past. Charging stations are widely available in
 public parking spaces. Main streets are equipped with devices for energy
 recuperation or generation. People without a personal car have the pos-
 sibility of using public rental cars that are available across the city. Despite
 these improvements, individual transport has decreased in importance.
 Hundreds of thousands commuters use the electric public transport sys-
 tem every day. Priority is given to busses, trams and trains making public
 transport faster than individual transport. Overall, the e-mobility shift has
 provided positive effects for the cities. The living quality in suburbs and
 the inner-city districts have improved significantly. Traffic-related environ-
 mental problems like air pollution and dust exposure are practically un-
 known. On top of that, e-mobility has reduced dependence on fossil fuels.
 Despite the fear that investment in charging infrastructures, new streets,
 public transport and guidance systems would have been extremely high,
 the real costs of transportation have been kept stable.

34
5.2 Changing pattern of mobility
                               Description

                               The main challenge caused by the rapid growth of megacities is supplying
                               the required infrastructure. On weekdays commuters from the surround-
                               ing countryside pour into the hubs of the conurbation. In the ten biggest
                               European cities, approximately 40 % of travelers use public transport every
                               day – and this figure will increase. The efficiency and capacity of the trans-
                               port system quickly reaches its limits. For this reason new trends start to
                               emerge in the field of transport and mobility. There is a change in thinking
                               and acting. On the one hand new sharing concepts arise, on the other hand
                               there is an increase in the number of cars in the developing countries.
                               Although the number of public transport possibilities in China in 2011 was
                               seven times higher than 20 years earlier, the numbers of cars is rising.
                               New toll systems and instruments are needed to limit car numbers in city
                               centers. The search for new ecological and economical solutions will influ-
                               ence the future development of industry and purchasing behavior.

                               Key aspects

endless individual solutions       Shared mobility: Concepts of sharing instead of possessing

                                   Improving intermodal transportation

                                   Increasing of public transport and soft mobility

                                   Growing proportion of private transport especially in urban areas

                                   Mobile applications offering rideshares and avoiding congestion

                                   Growing number of cars in developing countries

                                   Urban tolls for road use in cities

                               Drivers

                                   Rising level of income in developing countries

                                   Higher mobility costs

                                   Different values: Car as status symbol (developing countries) versus
                                   less consideration of cars among younger clientele

                                   Technological development and innovations

                                   High traffic congestions in inner citie

                                                                                                            35
Indicators

          The growing demand for cars in emerging markets is a symbol of the                                            sharing will be positive
          increasing wealth and leads to growing traffic.

                                 Demand for cars in emerging markets
                                             from 2000 to 2020 (in %)1

          60%

          50%                                                                                        48%
                                                                                      44%
          40%                                                      36%
                                              31%
          30%
                          22%
          20%

          10%

          0%
                          2000                2005                 2010               2015           2020

 1: Focus Medialine (2009): Der Markt der Mobilität, Seite 43.

          Growing car sharing – experts predict that new mobility offers like
          car sharing will substitute 25 % of car purchases.

                          When will car sharing has beed established?2

     80

     70                                                                                                       67

     60
                                                                                                         52
     50
                                                                                                    43
     40
                          31
     30                            25                                   25
                                              24
                                                   19     18                                                       19
     20                                 17
                                                                                      15
                                                                                13
                                                               9                           10
     10           7                                                                             6
            1         0                                             0
     0
                2015 to 2019        2020 to 2024           2025 to 2030              Later than          Probably
                                                                                       2030                never

            German experts                   EU experts            US experts          Other international experts

 2: TNS Infratest (2009): Zukunft und Zukunftsfähigkeit der Informations- und
     Kommunikationstechnologien und Medien - Internationale Delphi-Studie 2030.

36
Impact

variety of mobility       Growing acceptance of car sharing

                          Demand for lower priced alternatives to petrol-driven vehicles

                          Exploding number of private cars in developing countries

                          Road pricing as a common method of reducing traffic in city centers

                      Projection

                      In 2030 the change in mobility patterns is leading to a changing traffic
                      structure within megacities and between the economically strong global
                      metropolises. The extensive use of devices for mobile communication and
                      unlimited access to WWW could substitute long-distance business travel
                      significantly. Even the number of private journeys is stagnating while the
                      use of new interface technologies increases. Driven by constantly growing
                      prices for fossil fuels, passenger volumes in inner-state air traffic have
                      been decreasing. This does not mean that people are less mobile, but
                      mobility habits have changed. Cars have lost their importance as a status
                      symbol. Sharing concepts are popular and satisfy the need for individual
                      transport. All in all, mobility habits have become more flexible and multi-
                      faceted. People use many different means of transport. Public transporta-
                      tion forms the solid basis of urban mobility. Combined with car and bicycle
                      sharing, micro vehicles and other sorts of locomotion the future megaci-
                      ties are constantly in motion.

                                                                                                    37
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