Desi Radio Community Radio Licence Application - Panjabi Centre 30 Sussex Road, Southall Middlesex UB2 5EG Company Limited by Guarantee No ...
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Desi Radio
Community Radio
Licence Application
Panjabi Centre
30 Sussex Road, Southall
Middlesex UB2 5EG
Company Limited by Guarantee No. 3387854
Registered Charity No. 1065534Public Version 1.0 30th July 2004.
A. Please read the Notes of Guidance for Community Radio Licence Applicants before
completing this form. For assistance with individual questions, please refer to the
relevant sections of the application notes which accompany this form.
B. Please read this document carefully and then answer all the questions as fully and
accurately as possible.
C. Please complete this form in English. One typed copy should be sent by e-mail to:
communityradio@ofcom.org.uk (if it is not possible to e-mail your application, please
send one typed copy to the address below).
D. Applications will be made available for public inspection on Ofcom’s website. Details of which
parts of an application may be submitted in confidence are included on the first page of the
'Application Notes' which accompany this form. If you wish to submit any information in
confidence other than that which is indicated in the Application Notes, as being specifically
permissible in such a form, confirmation that this is acceptable must be sought in advance, in
writing from Ofcom's Community Radio Licensing Team.
E. If you are completing the form on behalf of some other company, please make this clear in an
accompanying letter. You will need to provide evidence of your authority to act on behalf of
the applicant. The form should be filled in so as to include information about the applicant, not
about you acting on their behalf.
F. Sufficient information must be supplied about the identity, composition and ownership of the
applicant and any body which controls the applicant to ensure that the applicant may hold a
community radio licence granted under the Broadcasting Act 1990 (as amended) in
accordance with the Communications Act 2003 and under the Community Radio Order 2004.
Before a licence is granted, further details may be required.
G. In submitting this application you agree that, should a licence be granted, Ofcom may
publish contact details for the licensee (specified in section 2.6) of this application form),
which may include personal data, on the Ofcom web site and/or in other relevant
publications.
H. This application form covers the requirements of the Broadcasting Act 1990 (as amended)
and the Wireless Telegraphy Act 1949. If the application is successful you will be issued
with both a Broadcasting Act licence and a Wireless Telegraphy Act licence.
Community Radio Licensing, Radio Planning & Licensing Team
Ofcom
Riverside House
2A Southwark Bridge Road
London SE1 9HA.
-2 -Public Version 1.0 30th July 2004.
SECTION ONE. OPENING STATEMENT.
1.1 Opening Statement.
Please provide a short introductory statement summarising the target community, the
objectives of the service, and its broadcasting philosophy.
(For more information please refer to section 1.1 of the accompanying notes).
Desi Radio aims to provide a community radio service for the Panjabi community in the West
London boroughs of Brent, Ealing, Hammersmith, Harrow, Hillingdon and Hounslow. We
estimate the total Panjabi population in the coverage area to be at least 156,000. Desi Radio
will cater for all sections of the West London Panjabi community including the different faith
communities and nationalities and people of all ages. Desi Radio aims to encourage, promote
and develop a sense of community among Panjabi people and to raise awareness of Panjabi
language and culture through the provision of a community broadcasting service and access
to facilities for learning, education, production and cultural events. Desi Radio is a project of
the Panjabi Centre, a cultural centre based in Southall, established in 1997 and which, since
1999, has been involved in short term broadcasting. Desi Radio was awarded a pilot
community radio licence under the “access radio” scheme and took to the air in 2002. It is
now seeking to continue its successful service with a full community radio licence.
Please continue to Section Two on next page.
-3 -Public Version 1.0 30th July 2004.
SECTION TWO – About your organisation and how to contact you.
Ofcom needs information about your organisation and needs to be able to contact
you.
(For more information about the individual questions below, please refer to
sections 2.1 to 2.7 of the accompanying notes).
2.1 Proposed Name of Station
Desi Radio
2.2 Contact Address
The Panjabi Centre Ltd Middlesex
30 Sussex Road
Southall You must include the postcode UB2 5EG
Is this address:
The main address of your organisation? ü
The registered office of your organisation? ü
The home address of the main contact? ?
Other contact details for your organisation, as applicable:
Phone (work) 020 8574 9591 Phone (home)
Mobile number Fax number 020 8574 9850
E-mail address info@desiradio.org.uk
Website address http://www.desiradio.org.uk/
2.3 Contact Name
Amarjit Khera
Section continues on next page…
-4 -Public Version 1.0 30th July 2004.
2.4 Company Details: What type of organisation are you? Please tick the
appropriate boxes and provide the additional information requested.
Company Limited by Guarantee ü Waiting to be registered ?
OR Registration Number: 3387854
Date of Registration or Application:
Company Limited by Shares ? Waiting to be registered ?
OR Registration Number:
Date of Registration or Application:
2.5 Is your organisation a registered charity in England, Wales, Scotland or
Northern Ireland? If so, please provide details here.
Registered Charity ü Waiting to be registered ?
OR Registration Number: 1065534
Date of Registration or Application:
-5 -Public Version 1.0 30th July 2004.
2.6 Public Contact Details.
For publication on the Ofcom website and/or in other relevant publications (published
either by Ofcom or third parties directed by Ofcom) should a licence be granted.
Contact Name
Ms Amarjit Khera
Contact Address
The Panjabi Centre
30 Sussex Road
Southall
Middlesex
UB2 5EG
You must include the postcode
Other contact details for your organisation, as applicable:
Phone number: 020 8574 9591
Mobile number:
Fax number: 020 8574 9850
E-mail address: info@desiradio.org.uk
Website address: http://www.desiradio.org.uk/
Section continues on next page…
2.7 Supporting Documentation.
-6 -Public Version 1.0 30th July 2004.
Ofcom needs to check that your organisation is eligible to operate a Community
Radio service. Please tick the appropriate boxes to show which of the following
documents you have provided:
Certificate of Incorporation ü
Memorandum & Articles of Association ü
(Please make sure you include your organisation's name and postcode on the front
page of the constitutional document(s) provided.)
Please continue to Section Three on next page.
-7 -Public Version 1.0 30th July 2004.
SECTION THREE – Ownership.
Please provide the following information in relation to the directors of the applicant
group.
(For more information about the individual questions below, please refer to
sections 3.1 to 3.15 of the accompanying notes).
DIRECTORS
3.1 Name of member or director
Ms Amarjit Khera
3.2 Contact Address
174 Kensington Park Road
London
You must include the postcode W11 2ER
Other contact details
Phone number 0207 792 2820 Mobile number
Fax number E-mail address amarjit@desiradio.org.uk
3.3 Other Employment
Retired
3.4 Relevant interests
Justice of the Peace – Hounslow
Panel Member, Capital Quality
Member, Ealing Community Network
Council Member, Community Media Association
3.5 Expected Role in Community Radio Station
Chair of the Board of Directors/Charitable Trustees, Volunteer
PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
APPLICANT GROUP
Section continues on next page…
-8 -Public Version 1.0 30th July 2004.
SECTION THREE – Ownership.
Please provide the following information in relation to the directors of the applicant
group.
(For more information about the individual questions below, please refer to
sections 3.1 to 3.15 of the accompanying notes).
DIRECTORS
3.1 Name of member or director
Mr Anthony Kendall
3.2 Contact Address
39 Lowther Hill
London
You must include the postcode SE23 1PZ
Other contact details
Phone number 0208 690 3333 Mobile number 07768 886 892
Fax number 0208 690 1006 E-mail address anthony@sarlondon.co.uk
3.3 Other Employment
Director, Social Action Radio Ltd
Director, Fresh Start Ltd (charity)
Director, Youth Games Ltd (charity)
Non-executive director, Lewisham Primary Care Trust
3.4 Relevant interests
Radio consultancy.
3.5 Expected Role in Community Radio Station
Non-Executive Director, Broadcast Advisor. Will bring radio expertise to both finance and
management sectors. Anthony also has experience of community involvement in radio and
has worked closely with the public sector on radio campaigns.
PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
APPLICANT GROUP
Section continues on next page…
-9 -Public Version 1.0 30th July 2004.
SECTION THREE – Ownership.
Please provide the following information in relation to the directors of the applicant
group.
(For more information about the individual questions below, please refer to
sections 3.1 to 3.15 of the accompanying notes).
DIRECTORS
3.1 Name of member or director
Mr Surjit Malhi
3.2 Contact Address
The Laurels
28e Grangewood
Wexham You must include the postcode SL3 6LP
Other contact details
Phone number 01753 577933 Mobile number 07785 386 603
Fax number E-mail address surjit.malhi@kcom.com
3.3 Other Employment
Senior Customer Support Engineer for Kingston Communications.
3.4 Relevant interests
Director, Panjabi Cultural & Information Centre.
3.5 Expected Role in Community Radio Station
To monitor and support volunteers and to undertake project management.
PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
APPLICANT GROUP
Section continues on next page…
- 10 -Public Version 1.0 30th July 2004.
SECTION THREE – Ownership.
Please provide the following information in relation to the directors of the applicant
group.
(For more information about the individual questions below, please refer to
sections 3.1 to 3.15 of the accompanying notes).
DIRECTORS
3.1 Name of member or director
Ms Jain Sidhu
3.2 Contact Address
117 Long Lane
Stanwell
Middlesex You must include the postcode TW19 7AL
Other contact details
Phone number 01784 885899 Mobile number 07753 463 451
Fax number E-mail address jainysidhu@yahoo.co.uk
3.3 Other Employment
Nurse Practitioner.
3.4 Relevant interests
Involved with Desi Radio since 1999 and has been a formal Member of the Panjabi Centre
since 2002.
3.5 Expected Role in Community Radio Station
Company Secretary - to keep the membership informed of all activities and to undertake the
administration of all meetings.
PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
APPLICANT GROUP
Section continues on next page…
- 11 -Public Version 1.0 30th July 2004.
SECTION THREE – Ownership.
Please provide the following information in relation to the directors of the applicant
group.
(For more information about the individual questions below, please refer to
sections 3.1 to 3.15 of the accompanying notes).
DIRECTORS
3.1 Name of member or director
Ms Sukhraj Basra
3.2 Contact Address
120 Bourne Avenue
Hayes
Middlesex You must include the postcode UB3 1QS
Other contact details
Phone number 0208 756 0189 Mobile number
Fax number E-mail address
3.3 Other Employment
Retired from Home Office Security Department. Worked in Post Office Accounts for more
than ten years and has a solid financial background.
3.4 Relevant interests
A founder member of the Panjabi Centre in 1997 and involved its financial administration
since 1999.
3.5 Expected Role in Community Radio Station
Company Treasurer – to monitor and supervise finance of Desi Radio.
PLEASE REPEAT QUESTIONS 3.1 – 3.5 FOR EACH DIRECTOR OF THE
APPLICANT GROUP
Section continues on next page…
- 12 -Public Version 1.0 30th July 2004.
3.6 Please provide the names and addresses of the members of the company. If
the applicant is a company limited by shares, this information should be provided in
respect of participants with an interest of more than 5 per cent in the applicant, as
well as participants with an interest of more than 5 per cent in any body which
controls the applicant.
Amarjit Khera, 174 Kensington Park Road, London W11 2ER
Mr J P Kundi, 45 St Peters Road, Southall, Middlesex UB1 2TL
Anthony Kendall, 39 Lowther Hill, London, SE23 1PZ
Surjit Malhi, The Laurels, 28E Grangewood, Wexham SL3 6LP
Jain Sidhu, 117 Long Lane, Stanwell, Middlesex TW19 7AL
Kuldip K. Gill, 5 Donne Road, Dagenham RM8 2JG
Gordev Kaur, 23 Clement Gardens, Hayes, Middlesex
Sukhhraj Basra, 120 Bourne Avenue, Hayes, Middlesex
R S Mangat, 1 Hide Tower, Regency Street, London SW1P 4AB
Mr Iqbal Singh, 34 Fulmead Road, Reading RG30 1JX
Mr Amarjit Singh, 215 The Colonnades, Porchester Square, London W2 6AS
Please state whether the applicant or any member about whom information has been
provided under question 3.6 above is involved in any of the activities listed below,
and give the extent of such interest. For these purposes the applicant includes
associates of the applicant (i.e. directors and their associates and other group
companies). If any of the following categories do not apply, applicants must still
complete this section, clearly indicating that this is the case by writing 'none' in each
such section.
3.7 Local Authorities
None
3.8 Bodies which are wholly or mainly of a political nature, or which are affiliated
to such a body:
None
3.9 Bodies whose objects are wholly or mainly of a religious nature:
None
3.10 An individual who is an officer of a body falling within 3.9 above:
None
3.11 An advertising agency or an associate of an advertising agency:
None
Section continues on next page…
- 13 -Public Version 1.0 30th July 2004.
3.12 Other Broadcasting Act licensees, specifying which licences:
None
3.13 Affiliations with other bodies not outlined above, (for example related charities
or community groups):
None
3.14 Other matters which may influence the application.
Ofcom requires that applicants should, at the time of making this application, notify
Ofcom of any matters which might influence Ofcom’s judgement as to whether:
a) any director/manager or the applicant group,
or,
b) any individual, or any director of a company, who will have an interest of 10
per cent or more in the applicant group
may not be considered a ‘fit and proper person’ to participate in a radio licence.
Tick here if there are no reasons why Ofcom might consider the applicant not to be a
fit and proper person to participate in a radio licence: ü
If you have not ticked the above box, please provide details on a separate
sheet, such that this information may be kept confidential by Ofcom.
3.15 Has the applicant made any other application to Ofcom (or its predecessor
broadcast regulators – the ITC and the Radio Authority) for any licence within the last
five years? If so, provide the licence reference number(s) and / or the name(s) of the
service(s) for granted licence(s).
Tick here if the Answer is No ?
If you have not ticked the above box, please provide details of here
Panjab FM – Restricted Service Licence 1999
Panjab FM – Restricted Service Licence 2000
Panjab FM – Restricted Service Licence 2001
Desi Radio – Access Radio Licence 2002 (AR011)
Desi Radio – Satellite Radio Licence 2003 (SA174)
Please continue to Section Four on next page.
- 14 -Public Version 1.0 30th July 2004.
SECTION FOUR – Management.
Please provide details of those individuals who will be responsible for management
and policy-making process.
4.1 Details of board, management committee or equivalent:
Desi Radio is a project of the Panjabi Centre, a Company Limited by Guarantee established in
1997 and a registered charity. The Panjabi Centre has a Board of Directors that meets
quarterly. The current Directors of the Panjabi Centre are Ms Amarjit Khera (Chair), Ms Jain
Sidhu Kundi (Secretary) and Mr Anthony Kendall, Ms Sukhraj Basra (Treasurer), Mr Surjit
Malhi. Additional Directors are currently being recruited.
The Board of Directors has overall responsibility for the legal and financial affairs, strategic
planning and policy making of the Panjabi Centre including Desi Radio. A wider group of
Members meet on a quarterly basis and provide advice, guidance and feedback to the Board
and the management team. The Panjabi Centre holds Annual General Meetings open to the
public including staff and volunteers of the Centre. The Board of Directors takes a close
involvement, on a voluntary basis, in the day to day management of Desi Radio.
The members of the Board of Directors of the Panjabi Centre are:
Ms Amarjit Khera – Amarjit has worked in the London Borough of Ealing since 1969 in the field
of community relations and race relations. She was involved in setting-up of The Panjabi
Centre, leading to the organisation of three RSL’s since 1999 and the running of Desi Radio
as an Access Radio station for the last two years. Amarjit is a Justice of the Peace in
Hounslow and holds other voluntary responsibilities as a Panel Member of Capital Quality,
Member of the Ealing Community Network, and Member of Council of the Community Media
Association.
Mr Anthony Kendall – Anthony is a media consultant and Director of Social Action Radio. He
has been an advisor to a number of UK radio services and has extensive experience in social
action broadcast campaigns. He holds voluntary responsibilities as a Committee Member for
Comic Relief and as a Member of the Trust Board of Lewisham Primary Care Trust.
Mr Surjit Malhi – has worked as a Senior Customer Support Engineer for Kingston
Communications and has considerable experience in the communications field. Surjit is also a
Director of the Panjabi Cultural & Information Centre in Slough and has undertaken a number
of short-term RSL’s with that project too. Surjit has been involved as a Member of The
Panjabi Centre since 1998 and has particular skills in project management and volunteer
support.
Ms Jain Sidhu – has been involved with Desi Radio since 1999 and has been a formal
Member of the Panjabi Centre since 2002. Jain’s role in Desi Radio has been that of
Company Secretary and she has looked after the administration interests of the radio station.
Ms Sukhraj Basra – was a founder member of the Panjabi Centre in 1997 and has been
involved in the financial administration of Desi Radio in the role of Company Treasurer since
1999. Sukhraj brings to this role her experience of working in the Accounts Section for the
Post Office and therefore manages the finances of the radio station.
Section continues on next page…
- 15 -Public Version 1.0 30th July 2004.
4.2 Indication of Staff structure, to include numbers of unpaid, (volunteer) staff
positions and number of paid staff (if any):
The core management team for Desi Radio consists of two full-time volunteers, Amarjit Khera
(Chair of the Board of Directors) and Ajit Khera, and two full-time members of staff, Amar
Bhandari and Manjinder Chahal. The management team meets on a weekly basis or more
frequently as necessary. The respective roles of the core management team are as follows:
Amarjit Khera (Chair and Centre Manager) – responsible for fund-raising and financial control,
general management and training programme, supervision and support of staff and
volunteers, liaison with local agencies and ensuring public accountability.
Ajit Khera (Programme Controller) – responsible for programme scheduling, editorial control,
and supervision and support of volunteer producers and presenters.
Amar Bhandari (Technical Operations) – responsible for technical management, maintenance
and supervision of the studio facilities.
Manjinder Chahal (News Editor) – responsible for news services on Desi Radio including
supervision of volunteer reporters and news presenters.
In addition two part-time members of staff, Gurmeet Ahora and Paramjit Thind provide support
on reception and database administration respectively.
There are also students on placement, freelance trainers and a large volunteer base of around
75 programme producers and presenters. Of the volunteers not more than 12 are involved in
non-broadcast activities such as administration and support for other Centre activities. Studio
and transmission repairs and maintenance is out-sourced to Lawrence Galkoff.
Desi Radio has successfully achieved the Investors in People and PQASSO management and
quality assurance standards. It is now seeking to strengthen its management team by the
employment of a full-time Centre Manager and a full-time Programme Controller.
Board of Directors
Management Team
Centre Programme Technical News
Manager Controller Operations Editor
Admin
support
Volunteers
Please continue to Section Five on next page.
- 16 -Public Version 1.0 30th July 2004.
SECTION FIVE – Community to be served
The Community Radio Order 2004 defines a ‘community’ as
(a) the persons who live or work or undergo education or training in a particular
area or locality, or,
(b) persons who (whether or not they fall within paragraph (a)) have one or more
interests or characteristics in common.
(For more information about the individual questions below, please refer to
sections 5.1 to 5.3 of the accompanying notes).
5.1 Description of the Target Community (or Target Communities).
Desi Radio aims to serve the Panjabi speaking community in the six London boroughs of
Brent, Ealing, Hammersmith, Harrow, Hillingdon and Hounslow.
5.2 Community Demographics.
The six London boroughs in the coverage area of Desi Radio have a total Asian population of
301,000 according to the 2001 Census, of which 68.6 per cent are of Indian origin, 13.6 per
cent are of Pakistani origin, 2.3 per cent are of Bangladeshi origin and the remaining 15.6 per
cent are “other Asian”. The Desi Radio target audience are Panjabi speakers. According to
research conducted by the Commission for Racial Equality in 1999, fifty-two per cent of British
Asians are Panjabi speakers. This gives an estimate of 156,000 Panjabi speakers in the West
London coverage area of Desi Radio. There is anecdotal evidence that the number is higher.
5.3 Evidence of Local Demand and Support:
Desi Radio has been broadcasting to its target community on a year round basis since the
commencement of its pilot service under the “Access Radio” scheme in May 2002. In early
2004 Desi Radio commissioned independent market research to assess the station’s listeners
and its social impact. The survey was carried out for Desi Radio by the research arm of
UnLtd, a national charity, in February – March 2004. The survey interviewed Panjabi
speakers on the streets at locations in the six target west London boroughs. The survey also
interviewed volunteers and trainees at the station and a selection of community leaders.
The results of the survey showed an impressive listenership for Desi Radio within its target
audience. Within a sample of 607 Panjabi speakers surveyed, 85 per cent said they listened
to the station. This would indicate a total audience of more than 130,000 Panjabis. More than
50 per cent of those who said they listened reported that they did so on a daily basis.
Listeners were drawn from five major religions (Sikhism, Hinduism, Islam, Christianity and
Buddhism) and three major nationalities (India, Pakistan and East Africa).
The findings of the survey showed that Desi Radio has a significant social impact in its
community. More than 40 per cent of the station’s listeners said the station made them feel
part of the community and “proud to be a Panjabi”. Of the station’s volunteers and trainees,
more than 75 per cent became involved to learn new skills, with more than 70 per cent saying
they had gained confidence and learnt skills in radio presenting and communication.
Community leaders were unanimously positive about Desi Radio and identified its contribution
to social inclusion as its greatest impact in the community. Community leaders comments
included “Brings Panjabi people their own culture”, “Unites Panjabis, helps people understand
their responsibilities to the community”, “Incredibly useful as a medium to reach hard-to-reach
communities”, “Very important to older community”, “Leaders thought they could do anything,
now they have to answer to the public”. Example letters of support are annexed.
In addition to external research Desi Radio has evidence of listener support from telephone
calls, emails and text messages received. Telephone logs show over 100 calls per day.
Please continue to Section Six on next page.
- 17 -Public Version 1.0 30th July 2004.
SECTION SIX – Social Gain, Accountability and Access to Station.
Every applicant for a community radio service must demonstrate that the proposed
service would be provided primarily for the good of members of the public, or of the
target community, and in order to deliver social gain. Applicants must provide
evidence that their proposed service would result in the delivery of significant social
gain to the public, or the target community. In addition, when deciding whether or to
whom to award a community radio licence, one of the criteria to which Ofcom must
have regard is the extent to which the proposed service would result in the delivery of
social gain to the target community. The Community Radio Order lists four
mandatory social gain objectives and a further (non-exhaustive) list of seven other
social gain objectives that may be applicable.
Please use the first three questions in this section (boxes 6.1 to 6.3) to answer
general questions about how the applicant proposes to serve its target community.
Explain (in boxes 6.4 to 6.7 below) how you propose to meet the four mandatory
social gain objectives and explain (in box 6.8 below) what additional social gain
objectives (if any) you intend to include as social gain objectives for your proposed
service. For each of the objectives, please specify the nature of the targets involved
and outline how you expect these to be achieved.
In addition to social gain objectives, when considering applications, Ofcom is
required to have regard to various underlying characteristics which define community
radio services, some of which are relevant to this section of the application form,
(boxes 6.9 and 6.10 below).
In addition to the social gain objective concerning training for members of the target
community or the wider public (box 6.6), the Community Radio order 2004 contains a
further, slightly different, reference to training as a selection criterion. Ofcom is
required to have regard to provision of training in the use of station facilities by
members of the target community.
Finally, this section of the application form also gives applicants the opportunity to
detail other forms of community involvement (boxes 6.12 to 6.14).
(For more information about the individual questions below, please refer to
sections 6.1 to 6.14 of the accompanying notes).
6.1 Addressing Community Needs. Please give a general overview of how you
propose to ensure that your service will address community needs. In particular, the
extent to which the service would cater for the tastes and interests of the target
community, and broaden the range of programmes available by way of local services
in the area to the target community.
Desi Radio aims to address the needs, tastes and interests of the Panjabi community in West
London by providing news, information, education and entertainment and by encouraging
community participation. Desi Radio aims to raise awareness and understanding of the
Panjabi language, culture and history amongst the local community. Desi will also provide a
platform for social inclusion, equality, and community development by actively promoting
communal harmony among Panjabi people of the Sikh, Muslim, Hindu, Christian and Buddhist
faiths and between Panjabi people and other nationalities. Desi will broadcast in as many
dialects of Panjabi as possible so as to reflect its many forms. There are no other local radio
stations dedicated to serving the Panjabi community. Desi Radio is distinctly different from the
two Asian local commercial radio services receivable in the area. Club Asia is a London-wide
Asian commercial music station oriented to the Asian youth market. Sunrise Radio is London-
wide with a mainstream Asian music format and principal languages used being Hindi/Urdu
and English.
- 18 -Public Version 1.0 30th July 2004.
6.2 Targets and Milestones
Desi Radio has the following objectives, targets and milestones for the first year:
1. To provide programming to meet the needs of the Panjabi community
• providing 17 hours of live and 7 hours of automated programming daily.
• broadcasting predominantly in the Panjabi language and dialects.
• broadcasting a 70:30 ratio of music to speech.
• providing coverage of community organisations within the Panjabi community.
• broadcast material from local councils and other appropriate local bodies.
• broadcast an average of 4 community announcements per day.
• broadcast content to mark the events and festivals of the Panjabi community
2. To provide training in radio, computing and basic skills to target groups
• delivering two 18-week accredited radio training courses per year for 10 people each
• deliver media training for 20 young people aged 10-18 years for 30 hours each
• providing shorter ‘taster’ training sessions for young people, senior citizens and women
3. To provide volunteering opportunities and work experience
• to provide more than 75 volunteering opportunities in programme making and operations
• to provide 12 work experience placements per year for students and young people.
4. To engage in outreach to the community
• maintain links with sports clubs, community organisations and faith groups.
• maintain links with local authorities, schools and colleges
• maintain links with cultural organisations in the Panjabi community
5. To ensure effective monitoring and review
• quarterly members meetings to provide advice and guidance
• quarterly monitoring of targets by the Board of Directors
• annual report on achievements and community benefit
• annual general meeting open to members, staff, volunteers and the public
6.3 Numbers Involved
Desi Radio estimates the following numbers of people involved based on its present
performance and previous experience over two years of full-time broadcasting:
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Listener calls, texts and requests 35,000 35,000 35,000 35,000 35,000
Guests and interviewees 1000 1000 1000 1000 1000
Volunteers 75 75 75 75 75
Trainees 40 50 60 60 60
Work placements 12 12 12 12 12
Paid staff 7 8 8 8 8
- 19 -Public Version 1.0 30th July 2004.
6.4 (Mandatory social gain objective) Explain how you have identified your
target audience(s) (defined in Section 4) as including individuals "who are otherwise
underserved" and explain what appropriate radio programming you intend to provide.
Desi Radio’s main aim is to reflect the Panjabi culture in speech, music and spirituality
broadcasting to 156,000 Panjabi speakers in West London who are excluded from
mainstream media by language, culture and lifestyle differences. Other Asian radio stations
receivable in the area broadcast mainly in Hindi/Urdu and English. Desi radio will provide
support for community organisations working within the Panjabi community. Programming will
be a mixture of music and speech targeted to appeal to all age groups within the Panjabi
community. The majority of the output will be in the Panjabi language. A listener survey
undertaken in early 2004 showed 85 per cent of Panjabi speakers questioned had listened to
Desi Radio and most tuned in on a daily basis. A significant proportion of Desi Radio
listeners said the station made them feel part of the community and proud to be Panjabi.
6.5 (Mandatory social gain objective) Explain how your proposed service will
"facilitate discussion and the expression of opinion".
Desi Radio will provide volunteer opportunities in programme making and participation in
community radio. Volunteer development programmes have been devised, as have separate
thematic groups such as a literary circle that broadcasts reviews and promotes creative
writing and literature. Desi Radio will encourage new programme ideas and new talent.
Desi Radio will challenge social conventions, community racism and casteism, and social
prejudice through live debates, alternative music and the social engagement of all the local
communities across boundaries of faith and nationality. Desi Radio is committed to equal
opportunities throughout its activities. All trainers and training materials use non-
discriminatory language and actively seek to celebrate diversity. Desi will also promote social
inclusion and cross-cultural, cross-generational dialogue without gender bias.
The local community will be surveyed periodically through monitoring of calls, emails and
comments from the listeners, and random interviews will be conducted. Feedback from
listeners to on-air phone-ins will be encouraged and discussions organised within the local
community that local citizens will be invited to attend. Desi Radio has also devised an
evaluation form that is given to all visitors to the premises and also circulated locally.
6.6 (Mandatory social gain objective) Explain how you propose to provide
education and / or training to individuals not employed by your organisation.
The Panjabi Centre’s funded training schemes are a vital mechanism for providing access to
Desi Radio which helps to ensure the station receives wide involvement, benefits participants
and provides high-quality radio programmes. Desi Radio has built up an impressive track
record delivering accredited training in partnership with the Women’s Radio Group (WRG).
The training programmes have been supported by the Learning & Skills Council (LSC) and
the European Social Fund (ESF) at around £50,000 per annum for the past two years.
The main training programme consists of an 18-week radio production course run twice a
year by WRG. The course is accredited through the Open College Network at Level 4 and is
now into its fourth year. Desi Radio has trained 90 people on the 18 week course over four
years. A further 70 people have taken part in short taster courses over this period. Desi Radio
also runs a young people’s media training initiative for 10-18 year olds.
Since December 2003, ten volunteers from Desi have also received training from BBC Radio
London in news-gathering, news -writing and news-reading for the station.
Further funding for the development of the Desi Radio training programme is currently being
sought from the London Development Agency and the Association of London Government
(ALG).
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6.7 (Mandatory social gain objective) How do you propose to build a better
understanding of your target community and strengthen links within it?
Desi Radio core purpose is to promote better understanding of the target community of
156,000 Panjabi speakers in West London. It will achieve this through its programme service
of community information, local and international Panjabi community news, Panjabi music and
culture and Panjabi voices from the West London community. Desi Radio has demonstrated
its effectiveness in giving voice to its target community, promoting understanding of Panjabi
culture and strengthening community links. Market research carried out for the “access radio”
pilot service showed very high (85 per cent) reach into the target community and highlighted
the role of the service in promoting a sense of community among Panjabi people. With a five
year community radio licence Desi Radio will build on these firm foundations continuing to
strengthen links within the community through its coverage of events and festivals, community
information, interviews with community leaders and community organisations and phone-ins
that encourage listeners to participate. Desi Radio will particularly aim to encourage the
involvement of the community as volunteer programme makers and reporters, supporting
their involvement with training and access to facilities. Volunteer programme makers will be
encouraged to contribute actively to strengthening community links and understanding.
6.8 (Additional social gain objectives) Please include here details of any other
ways in which your station intends to deliver social gain.
Desi Radio will provide information on services delivered by local voluntary and statutory
agencies including health, housing, education, social services, training and employment.
Desi Radio will contribute to local development by giving a voice to the Panjabi community,
promoting community consultation, providing opportunities to question local politicians and
decision makers, carrying local news, information and enterprise advice.
Desi Radio will promote employment, training and work experience both within the radio
station and more widely in its programming. It will carry programmes with jobs and
employment information, information on local training courses and colleges.
Desi Radio is committed to providing a service for the Panjabi community and promoting the
inclusion of Panjabi speakers particularly those facing disadvantage and exclusion. We also
aim to build links and bridges with other communities, for example Desi Radio has supported
the Somali Refugee Development Group to establish its own radio project and to run an RSL
for the Somali community. Desi Radio is determined to combat discrimination and to promote
the inclusion of all minorities and disadvantaged groups whatever their faith or nationality.
Desi Radio will contribute, through its commitment to Panjabi music, culture and language to
the cultural and linguistic diversity of West London, providing a unique platform to protect and
promote the rich and diverse cultural heritage of the Panjabi community in London.
Desi Radio will promote and support the voluntary and community sector by carrying
community announcements and features on local organisations, promoting volunteering
opportunities and enabling voluntary organisations to contribute to programme making.
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6.9 (Community Radio characteristic) How do you propose to provide
members of your community with "opportunities to participate in the operation and
management of the service"?
The Panjabi Centre, which operates Desi Radio, is a company limited by guarantee and is
also a registered charity with a Board of Directors who are elected by the membership. The
membership of the Panjabi Centre represents a broad range of expertise and knowledge of
the target community as well as expert advisors. The members hold quarterly meetings to
advise on the operation and the management of the service. The Annual General Meeting of
the Panjabi Centre is open to the general public including the staff and volunteers.
Desi Radio actively promotes voluntary participation in the operation of the service not only in
producing and presenting programmes but in administration and management. Training
courses are organised to facilitate participation in the radio station and there is now a large
volunteer base of 75 programme producers and presenters of which 12 are also involved in
non-broadcast activities including administration and management.
Despite the strongly volunteer-based management Desi radio has successfully achieved the
Investors in People and the PQASSO management and quality assurance standards.
6.10 (Community Radio characteristic) How do you propose to ensure that the
intended community radio service "is accountable to the community it is intended to
serve"?
Desi radio has been established by members of the Panjabi community in West London with
the intention of being accountable, accessible and responsive to the target community. There
are a number of levels that ensure the accountability of Desi Radio:
• Desi Radio actively promotes on-air listener participation and feedback
• Desi Radio encourages listeners to send written comments on the service
• Membership of Desi Radio is drawn from the target community
• The members of Desi Radio elect the Board of Directors.
• Annual General Meetings are open to the public, anyone may attend.
• Desi Radio actively promotes and supports voluntary involvement in the service
• Volunteers participate in programme planning meetings with the management team
• Desi Radio reaches out to community groups that might not otherwise get involved
• Desi Radio is committed to annual review of operations including community consultation
6.11 (Statutory selection criterion) What provision do you intend to make to
allow for access by members of the target community to the facilities to be used for
the provision of the service, and for their training in the use of such facilities?
Desi Radio strongly promotes involvement by the target community by encouraging
volunteering and providing support for volunteers including training and supervision. Desi
Radio has a track record in delivery of radio production training with accreditation to
recognised standards. It also offers tasters and induction session for new volunteers who do
not need or want to go on a full-time training course. Volunteers at Desi Radio have access to
facilities for production and broadcast and most volunteers commit to a regular programme
slot in the broadcast schedule. Desi Radio particularly encourages young unemployed people
to get involved in programme making and station operations. In addition to volunteer
programme makers, Desi Radio will actively encourage listener participation and use of the
facilities through cultural events and other activities and guest invitations and phone-ins.
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6.12 Other (Broadcast) Community Radio Objectives
Desi Radio will contribute to the development of a dynamic living Panjabi culture in West
London. It will challenge stereotypes and prejudices promoting integration, community
development, good community relations and cross-cultural understanding.
Desi Radio aims to build on its successful experience as a pilot community radio service to
acquire a new five year community radio licence. Desi Radio has already demonstrated its
effectiveness as a community radio service. It has built up a large and loyal listenership in the
Panjabi speaking community. It has established a substantial volunteer base of producers
and presenters and it has an experience management team to take the project forward.
In moving from an “access radio” pilot service to a five year community radio licence Desi
Radio will look to further strengthen the quality and the range of its programme output. It will
aim to develop the skills of its volunteer presenters through appraisal and feedback. It will
encourage and provide opportunities for new volunteers to get involved. It will seek new and
innovative programme ideas to bring Panjabi culture, community information and education to
the target audience. And it will look to new ways of ensuring community participation.
6.13 Other (Non-Broadcast) Community Activities
Desi radio participates in a number of cultural and social events throughout the year of
relevance and interest to the local Panjabi and wider community including:
• Festival of Lohri – to mark the end of the Panjabi Winter season.
• Festival of Teean – the annual festival of Panjabi women.
• Annual Panjabi Dinner & Dance organised by Desi Radio.
• Guru Baba Nanak’s birthday – annual community festival
• Festival of Diwali – the winter festival of light.
• Festival of Vasaikhi – celebration of the Panjabi harvest.
• Eid – the festival to mark the end of Ramadan.
• London Mela – Desi Radio women’s and young ladies groups perform traditional dances
• Jago – a team of ten ladies from Desi Radio are hired out to weddings and women’s
events to perform ‘Jago’, a women’s folk dance and this also raises funds for Desi.
• The Panjabi Centre participates in the London Borough of Ealing’s Environment Project
and collects items each week to be sent for recycling.
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6.14 Other Information
Desi Radio is a project of the Panjabi Centre and has been successfully broadcasting since
May 2002 as one of the pilot community radio licensees. Desi first began broadcasting in
1999 with a four week Restricted Service Licence (RSL) under the name Panjab FM and two
further RSL’s followed in 2000 and 2001. The Panjabi Centre is located in Southall, an area of
multiple deprivation where tense relations between Indian people and those of the Pakistani
Panjab, have often been evidenced. It is the Panjabi Centre’s goal to promote community
integration, through raising awareness and acceptance via celebration of a common culture.
As an Access Radio Project, Desi has been assessed by Professor Anthony Everitt and was
evaluated as the most successful and sustainable of all the Access Radio pilot projects. Desi
Radio has been broadcasting 24 hours a day, 7 days a week with a vibrant programme of
music, poetry, arts and weekly Panjabi news bulletins. The station also streams live over the
Internet from their website and is therefore accessible to a worldwide audience and so
promoting the essence of the Panjabi language, culture, music and spirituality globally.
Please continue to Section Seven on next page.
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SECTION SEVEN – Programming.
(For more information about the individual questions below, please refer to
sections 7.1 to 7.10 of the accompanying notes).
7.1 Programme Service
Desi Radio is first and foremost a radio station for the Panjabi community of West London. Its
programming will be distinctly Panjabi both in the music mix and the main language used by
on-air presenters. This is what defines Desi Radio as different from existing local radio
services and what makes its successful format uniquely attractive to its particular target
audience. Desi Radio has developed a lively programme format with a great variety of
musical styles from Bhangra and Panjabi pop music to traditional, spiritual and classical
music from the diverse communities and faiths that make up Panjabi culture.
Within its target audience, Desi Radio aims to appeal to people of all ages, faiths and
nationalities. Music programmes will include strands that appeal to younger listeners, to an
older audience and to the community as a whole. Speech programming will include news and
information, poetry and short stories, live phone-ins and studio discussions, community
service information, interviews with community leaders, politicians and celebrities.
7.2 How will your proposed community radio service be different and distinct from
existing (non-BBC) local radio services in the area concerned, and how will it
broaden the range of programming offered in the locality? In addition, please explain
how your proposed service will be of a nature or have a content distinct from that of
any other local service with which it overlaps by fifty per cent or more in terms of
population.
Desi Radio overlaps with a number of other local radio services however all of these are
either London-wide or serving different more localised geographical areas. Of the London-
wide services there are two which cater for the Asian community but neither of these caters
for the Panjabi community and Desi Radio will be different in several important respects. The
two Asian commercial local radio services broadcast primarily in Hindi/Urdu and English. Club
Asia is a predominantly youth oriented Asian music service playing mainly Asian popular
music. Sunrise Radio carries a somewhat higher proportion of speech content and more easy
listening Asian music. None of the other London local radio services cater for Asian people
Desi Radio will be distinctly different and has demonstrated, through the access radio service,
that it caters for an otherwise unserved audience. Desi Radio music will be predominantly
Panjabi music including traditional and folk songs, bhangra and spiritual music. Desi Radio
will broadcast in Panjabi and English. It will have more speech than other Asian services and
a high proportion of community programming, community news and local information.
7.3 Music and Speech Output
The music-to-speech ratio on Desi Radio will be approximately 70:30. Music will be
predominantly Panjabi music. Speech programming will be in Panjabi and English.
7.4 Type(s) of music output included
Music on Desi Radio will be predominantly of Panjabi origin including traditional and folk
songs, Bhangra, spiritual and classical music including Geets, Ghazals and Qawaali. Desi
Radio has built up an extensive and unique collection of Panjabi music which ensures its
music output is distinctly different from any other local radio station.
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7.5 Type(s) of speech output included
Desi Radio will have an extensive mix of speech programming including news, information,
advice, community announcements, studio guests, phone-ins, discussion, poetry and writing.
News will be carried throughout the day every two hours from 08:00 to 22:00 and at 23:00
and will include local news plus international news from East and West Panjab.
7.6 Details of Third party Programming Sources
None
7.7 Broadcast Hours
Desi Radio will carry programming 24 hours per day. Live broadcast hours will be from 07:00
until 00:00 seven days per week. There will be an automated service from 00:00 to 07:00.
7.8 Automated Output
All programming is locally originated. The automated service between 00:00 and 07:00 is
based on pre-recorded Panjabi music from Desi Radio’s own archive. During festivals and
other important events the automated service may be reduced for additional live programming
7.9 Broadcast Languages(s)
Panjabi and English
7.10 Commencement Date
Desi Radio is ready to commence broadcasting as a community radio service coterminous
with the end of its present access radio licence (May 2005) or at any time earlier than this.
Please continue to Section Eight on next page.
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SECTION EIGHT - Finance
(For more information about the individual questions below, please refer to sections 8.1 to 8.5 of the accompanying notes).
8.1 Capital, Set-Up Funding and Financial Support:
Provider of funds Is funding Is this funding secured? Impact if Terms and conditions placed on % of Amount of
(name and address, status in cash or funding is not secured / funding (if any). Funding Funding (£s).
of provider e.g. charitable in kind? contingency arrangements.
foundation, company etc.)
The Panjabi Centre Ltd In kind Yes None 23%
40,714
The Panjabi Centre Ltd In cash Yes None 77%
137,210
Total Capital, Set-Up Funding and
100% 177,924
Fnancial Support:
(Please continue on an additional sheet if necessary).
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SECTION EIGHT – FINANCE (continued)
8.2 Capital and Set-Up Expenditure:
Item Details £s
Premises (including Included in capital equipment already owned by group
refurbishment and fitting out
costs).
Transmission Equipment:
Studio Equipment: Included in capital equipment already owned by group
Pre-Launch Publicity and
Marketing (if any):
Other one off costs (please
specify)
Capital equipment already Studio and office equipment owned by the Panjabi Centre Ltd
owned by group (at current
40,714
replacement value)
Working Capital This represents the net current assets of the Panjabi Centre Ltd
(Contingency Reserves) 137,210
Total set up costs 177,924
(Please continue on an additional sheet if necessary).
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SECTION EIGHT – FINANCE (continued)
8.3 Operating Costs
OUTGOINGS Pre Launch Budget Year 1 Budget
Pre-launch Pre-launch On-Air On-Air On Air On-Air
Year 1
Items: 6 to 3 Quarter (£s) Quarter 1 Quarter 2 Quarter 3 Quarter 4
Totals (£s)
months (£s) (£s) (£s) (£s) (£s)
Hp/Leasing
General and Administration
- Staff 29,413 29,413 29,413 29,411 117,650
- Premises 5,775 5,775 5,775 5,775 23,100
- Legal and Professional 2,363 2,363 2,363 2,361 9,450
- Establishment/overheads 2,888 2,888 2,888 2,886 11,550
Engineering
- Transmitter operating costs 6,300 6,300 6,300 6,300 25,200
- Studio and equipment rental 6,825 6,825 6,825 6,825 27,300
- Satellite channel rental 6,038 6,038 6,038 6,036 24,150
- EPG charges 6,300 6,300 6,300 6,300 25,200
Programming
- Copyright fees 2,205 2,205 2,205 2,205 8,820
- Music library
- Acquired programming
- News service
- Consumables 263 263 263 261 1,050
Sales cost/commissions
Marketing and promotion 1,313 1,313 1,313 1,311 5,250
Audience research
Training course costs 2,100 2,100 2,100 2,100 8,400
Broadcast and WTA fees 235 235 235 234 939
Total Outgoings 72,018 72,018 72,018 72,005 288,059
Note: There are no pre-launch costs because the service is already broadcasting under the “access radio” pilot scheme.
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SECTION EIGHT – FINANCE (continued)
8.4 Annual Income and Revenue Funding (Year 1)
Provider of funds Is this Is this funding secured, Terms and conditions Anticipated % of Amount of
(name and address, funding in impact if funding is not placed on funding (if Funding Funding (£s)
status of provider e.g. cash or in secured / contingency any): (Year 1).
charitable foundation) kind? arrangements?
City Parochial Fund Cash Confirmed 5% 15,000
6 Middle Street,
London EC1A 7PH
London Development Cash Applied for. Other grant 25% 75,000
Agency, Devon House funding is being sought in
58-60 St Katherine’s case this is not secured
Way, London E1W 1JX
Grant income: 30% 90,000
Commercial and other sources.
Type of Income and Revenue Funding. Anticipated % of Amount of
Funding Funding £s.
On-air spot advertising
47% 141,120
Programme sponsorship
Other commercial revenues (off-air sponsorship, merchandising etc.)
Satellite service sales revenue 11% 35,280
Other non-commercial revenues (fund-raising, subscriptions, donations etc.)
Community donations – 15,750 12% 36,750
Fund-raising events – 21,000
Total Income and Revenue Funding:
100% 303,150
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SECTION EIGHT – FINANCE (continued)
8.5 On-Air Commercial Activities
Do you intend to seek commercial revenues? Yes: (tick) OR No: (tick)
ü ?
Will your proposed station carry on-air spot Yes: (tick) OR No: (tick)
advertising?
ü ?
Will your proposed station carry on-air Yes: (tick) OR No: (tick)
programme sponsorship?
ü ?
What contingencies are in place in case commercial revenues for the proposed
service do not achieve the anticipated levels?
We are confident of achieving the levels stated as our projections are based on two years
trading experience with the Access Radio Licence. In the case that the commercial revenues
do not achieve the anticipated levels we will reduce or eliminate non-essential costs.
Please continue to Section Nine on next page.
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SECTION NINE - Engineering
(For more information about the individual questions below, please refer to
sections 9.1 to 9.12 of the accompanying notes).
9.1 Please provide a description of your proposed transmission site
The transmission site is commercially hosted by arrangement with NTL. There is a contract
with NTL that they supply transmission facilities from this site for the next seven years or
when the licence expires, whichever is the sooner. NTL are contracted to provide the
transmission equipment and mast and to provide an annual performance target for reliability.
The NTL AM transmitter is in the middle of a local park called Glade Lane Nurseries in
Southall. This is a longstanding transmitter site in a local park. Ofcom should note that this
site is the current transmission facility for Desi Radio and we plan to carry on using the same
parameters as were licenced when Desi was first awarded an Access licence in 2002.
9.2 Please provide a National Grid Reference for your proposed transmitter site:
National Grid Reference TQ 140 796
9.3 Please tick this box to confirm you have included a map showing your
proposed transmitter site location and the expected transmission coverage from it:
Map supplied: (tick) ü
9.4 Please tick this box to confirm you have included a photograph of your
proposed transmitter site
Photograph supplied: (tick) ü supplied with Mem & Arts and
Certificate of Incorporation information.
9.5 Site Availability. Please tick those boxes below which best describe your
group's situation regarding your proposed transmitter site(s).
Site Identified ü
Agreement in Place: ü
Under Negotiation ?
Group Owns Site ?
Site not yet identified ?
Section continues on next page…
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