Deep dive into the vi ureal world of - Metaverse - Understanding how the technology is transforming experiences
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Deep dive into the virtureal world of Metaverse Understanding how the technology is transforming experiences
In this article, we would like to bring in a quick overview of the metaverse, its business drivers, underlying
technology, early adopting industry segments and the foreseeable challenges in its adoption to mainstream
business.
Overview
Metaverse got its name from the global economy model. People either for work, shopping,
1992 sci-fi novel "Snow Crash"– it around the world can perform any education, social or
is more of a vision than a concrete activity in the virtual world similar entertainment. All gaming
reality. “meta" is a Greek word to what they can do in the software fans are already
which means ‘beyond or across’ physical world like work, meet, experiencing the rapid transition
and verse is “universe”. So, it is a play games and socialize into embrace Metaverse using VR
place which transcends beyond together, except in 3D space. technology, networking
the world or the universe in the Metaverse is expected to components for multi-player
virtual 3D (Virtureal). Metaverse generate an economy of $1 Trillion experience, more so with the use
reduces the gap between the by 2028. Gartner predicts that of crypto-wallets.
physical, financial, and immersive 25% of people will spend at least 1
world and expands upon the hour a day in Metaverse by 2026
We categorise Metaverse
applications under two groups
As a new channel - estate platforms like capabilities for customers and
It is a simple virtual world (Virtual Decentraland, Sandbox etc. who businesses to have market-like
Reality- VR) where people can can provide global addresses to experience using crypto wallets
work, interact and collaborate. your business apps. Web 3.0 for Non-Fungible Tokens (NFTs) /
Facebook/Meta is working capabilities are also part of such FTs. These capabilities can also
towards creating this version of apps. be expanded to include
Metaverse. It is an extension of an gamification in the channel
omnichannel experience. These As a crypto enabled market - meta-apps
applications can also be hosted These are powered by blockchain
and visited using virtual real platforms and provide additional
2How does Web Let us look at the building
3.0 and blocks of Metaverse
Interoperability
boost Metaverse The key elements of Metaverse include 5G, Block Chain,
AR/VR/XR, Digital Twin, Web3.0,
adoption ?
AI/ML and IOT.
The Web 3.0 is the concept of next
generation internet. It brings
decentralization to content,
application, and infra layers. The Immersive experience 3D content creation
users will be able to create, own and AR/VR is the key element The metaverse involves
carry their assets, avatars, collectibles which provides immersive creation virtual words and
from one platform to another for experience in metaverse. objects in it. The 3D
various purposes, including trading, Combination of AR/VR is content creation helps in
integration of their new business, and used to achieve 3D creation of scenes,
gaming. On the other hand platforms visualization, real time avatars, virtual lands,
can provide services/APIs/storage interaction and merge real assets, etc. to achieve an
that can be used across different and virtual environment. immersive experience.
metaverse platforms to provide
seamless experience e.g. avatars as a
service, crypto wallet service. This
interoperability will bring a marked
shift in paradigm compared to Blockchain Web 3.0
current Web 2.0 where once Metaverse replaces real The users can create
enterprise/business owns your assets with digital and digital assets. They can
content (e.g. your in-game purchases hence it is important to use own, control and monetize
like avatars and accessories cannot reliable algorithm for the assets. Web 3.0 is
be moved out to another game). Web transaction. Blockchain decentralized and hence
3.0 standardization is underway and decentralization aspect serves as a connectivity in
is powered by Blockchain, NFTs, helps to validate and Metaverse.
decentralized autonomous perform secure transactions.
organizations (DAOs)- dApp/DeFi is a
classic reference use case.
Metaverse, on the other hand, is
concerned with how users can
interact on the next generation
internet. It transforms the content
from 2D to 3D objects. It utilizes Infrastructure AI
Virtual Reality (VR) and Augmented Connectivity, Compute Applies AI in avatar to bring
reality technology to enter the and Edge, GPU, Devices, in human like behaviour
internet and navigate between the sensors, storage and and in 3D chatbots react
virtual worlds as digital avatars using caching. and respond user actions in
VR headsets. The underlying the VR world.
technologies leverage
decentralization, human interaction
and connectivity. Both the
technologies will complement each
other in due course. Metaverse is a
digital space while Web 3.0 favours a Human Interface Tokens
decentralized can serve as the basis Metaverse opens up a new User can use their own digital
for connectivity in Metaverse. approach on UX since it assets as Non-Fungible
Similarly, creator economy in combines computer- Tokens (NFTs), to trade in
Metaverse can supplement Web 3.0 generated content, a immersive world. It improves
with the creation of a new financial persistent shared world, the digital ownership. The
world. and unique digital Avatars. NFT's can be avatar, virtual
lands, video, music, etc.
3
3We conceptualise typical Metaverse
apps as 4-Layered solutions
From a bird’s eye view, there are 4 The technology layer can be transactions such as NFT, Crypto,
layers which help in realizing further sub-divided into smart contracts and the AI Spatial
Metaverse solutions. They are Blockchain decentralized which layer – AR/VR/3D engines etc.
Infrastructure, Technology , User has all the components
Interaction and Experience. associated with digital
Experience Layer User Interaction
Use cases - Meetings, Virtual Learning, Social ▪ Gestures, Voice, Hepatics, Neural
Interactions, Personalized Avatars, Virtual ▪ Devices for experience - Mobile, Smart
Real-estate, commerce, Digital identity, Buy glass, HMD, Browsers
and sell of digital assets in metaverse
Metaverse, live events etc.
Technology Layer Infrastucture Layer
▪ AR/VR/MR - Immersive experience ▪ Network Access - 5G, 6G,
▪ Blockchain - Decentralized trading through ▪ Cloud Platforms
NFT, Crypto, Smart Contract, Wallet and ▪ Compute- Al model creation and Rendering,
Coins Blockchain mining
▪ Al/ML to bring in intelligence to the avatar so ▪ Edge Service - Al model caching, 3D content
that it brings in human like behaviour. Also caching.
bring in audio/text chat into the scene ▪ Data storage
▪ 3D content creation- Scene Avatar ▪ Devices - Mobile, Head Mounted devices,
▪ Web 3.0 - decentralize and distributed Hepatics
application ▪ Sensors - loT
▪ Digital Twin- Data Modelling /Fusion
4Potential use cases
Metaverse has opened up a whole new world of use cases across various Industry segments
Virtual events where in the audience will
be able to choose avatar of their choice
and experience the event of their
favourite artist in the virtual destination.
Can be used for music/dance concerts,
Banking and financial institutions art exhibitions etc.
Metaverse can be used where customer
can be virtually present in the banks and
know the process involved in the services
they want to opt e.g. Claims, opening of
accounts, types of insurance, investments. Life sciences and Healthcare metaverse
play an important role in telehealth,
telemedicine. Digital Twin can help to
create the digital representation of the
patient and can be used for treatment.
Virtual Tours - travelers will be able to get
360 deg view of the location and through
digital avatar be present digitally in the
location with immersive effects.
Social interaction provides immersive
experience which provides more
realistic environment for interaction
than the current system.
Virtual shopping enabled with
AR/VR and interactive 3D view of the
product enables better buying decision Can
use NFTs to make purchase digital assets.
Virtual learning they can provide
virtual environments were people will
be able simulate scientific
experiments, historic places etc, and
experience as though it is near real.
Gaming uses AR/VR to create real life
environment and allow them to choose
unique avatar, provide options of play to
earn using cryptocurrencies, multiplayer
options and collaborate to enjoy.
Let us look at some key business for business employees & • Keeps the human experience
drivers that are fuelling the customers alike of every customer
Metaverse adoption by enterprise engagement intact
& consumers: • Promotes global economy
using e-wallets and
cryptocurrencies via
• Expands business without blockchain powered
large investments in buy, build marketplaces
& operations of physical brick
& mortar stores/offices • Events & Promotions in meta
can scale beyond boundaries
• Reduces carbon footprint by and open new vistas for
lowering the need for travel business
5On the ground, here are
some Metaverse adoption
challenges that we encountered
• Rich immersive experience to • Since it involves many have high digital creativity .
the user is critical - The interfaces, heterogeneity is a Any organisation developing
scenes with 3D contents & key element in Metaverse, and or working on metaverse will
avatars are of high polycounts this leads to many need to invest in a large pool
resulting in huge file sizes, vulnerabilities which open a creative people over coders.
requiring good speed network whole new market for
connections to transfer the mitigating the security • As most Metaverse users are
data seamlessly to get the concerns for safe usage of in the age group of 15- 35
best experience. Hence, it is Metaverse. This will give rise to years, the negative impact on
imperative that we have at a the need of defining new the younger generation needs
minimum 5G speed available protocols unique to Metaverse to be assessed and handled
for a seamless experience with care such as availability
• Since Data is of high order in a of psychiatric help & bringing
• As Metaverse is about decentralised world, we need in proper controls and
decentralisation, it leads to to bring in Zero Knowledge mitigation within Metaverse to
creation of Decentralised Proof where the sender shares alleviate some of the mental
Autonomous Organisations the data with the receiver health issues
(DAOs), a shift from without revealing it to
conventional regulatory based maintain privacy. • Social Impact- It is suspected
set ups and thus, Democracy that people can get addicted
in Metaverse is of the highest • Initial investment on VR to the Metaverse and spend
order providing a variety of headset with controllers to most of their time in the virtual
opportunities and benefits to get the immersive experience world than in the real world. It
people at large when used can be a price barrier will lead to lack of social skills
with good responsibility and induce anxiety and
• More than coding abilities for depression among people or
Metaverse, the priority can also lead to social
requirement ispeople who exclusion.
6How Law & Order will
be maintained in
the Metaverse ?
This is a very interesting aspect compliance purposes and verbal Metaverse will bring in a
that enterprise and consumers & gesture control should be set in significant paradigm shift in how
have to carefully tread as they place. There have been reports of enterprise and consumers
move from real to virtual world as misconduct in some metaverse interact and we are confident
new rules and cyber policies will platforms where visitors that rapid technology
have to be framed and deployed. misbehaved with other guests. improvements, regulatory
In a recent conversation with We feel that some form of guidelines will be imbibed in all
Human Resources team in our MetaPolice using power of AI/ML commercial deployments of the
organization, who very exploring will have to be deployed to build Metaverse solutions to make it a
adoption of Metaverse for disciplinary and law enforcement truly immersive real life
employee / HR/ Manager regulations for the Metaverse. experience.
interactions, highlighted that
video of entire interaction should
be recorded for audit and
References
https://www.researchgate.net/pu
blication/358497370_Metaverse
https://www.researchgate.net/pu
blication/359052509_A_Survey_
on_Metaverse_Fundamentals_Se
curity_and_Privacy
https://www.blockchain-council.o
rg/metaverse/web-3-0-vs-metav
erse/#:~:text=Portraits%20of%20
Metaverse%20and%20Web3&text
=The%20metaverse%20is%20a%2
03D,users%20can%20charge%20t
heir%20creations
WI-105246All709702-EN00GL
7hcltech.com HCLTech is a global technology company, home to 211,000+ people across 52 countries, delivering industry-leading capabilities centered around Digital, software. The company generated consolidated revenues of $11.79 billion over the 12 months ended June 30, 2022. To learn how we can supercharge progress for you, visit hcltech.com.
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