Data is the engine of every decision and every far-sighted decision can generate endless business opportunities around you - Hdmgroup

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Data is the engine of every decision and every far-sighted decision can generate endless business opportunities around you - Hdmgroup
- Data is the engine of every decision and every far-sighted
decision can generate endless business opportunities around you -
Data is the engine of every decision and every far-sighted decision can generate endless business opportunities around you - Hdmgroup
HDM Solutions Designs

     Software                                                                             Predictive                      Internet of
   development           Big Data                                                         analytics                         things

                                                                                                                     Monitor information in
                                                                            Predict future, events,
                      Transform data                                                                                  real time, connect
  Development of                                                                behaviors and
                     into information                                                                                 intelligent objects,
 custom solutions                                                            conditions based on
                     Information into                                                                              generate information that
   for customers                                                            information contained
                    business decisions                                                                              describes the dynamics
                                                                            in company systems .
                                                                                                                        of phenomena

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Data is the engine of every decision and every far-sighted decision can generate endless business opportunities around you - Hdmgroup
Unity system

 Through an Artificial Intelligence system Unity allows to
 process high volumes of data using few hardware                                             Basic functionality
 resources, not proportionally increasing the processing time
 with increasing volume. This makes it possible to carry out
 predictive analysis with greater precision in a very short
 time, reducing costs.                                                                     • Analyze large amounts of data
                                                                                           • Analyze and interpret the texts present in large volumes of
                                                                                               data

                                                                                            • To carry out statistical studies on the way in which
                                                                                               information is propagated through online channels

                                                                                            • Study the sentiment and the reputation loaded by the main
                                                                                               Social Networks, Media Blogs and in general all online
                                                                                               media

                                                                                            • Study the way in which information is spread geographically
                                                                                               by creating geostatistical and geospatial models

                                                                                            • Study the Financial Markets by anticipating fluctuations in
                                                                                               the stock market indices

                                                                                            • Perform studies in Risk Management, Marketing, Brand,
                                                                                               Trend

                                                                                            • Provide tools for scientific research

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Data is the engine of every decision and every far-sighted decision can generate endless business opportunities around you - Hdmgroup
Web listening and communication activities

                     •   Check topics
                     •   Rilevance analysis
                     •   Sentiment analysis
     Social          •   Influencer analysis
   listening

                                 •   Check topics
                                 •   Sentiment analysis
                                 •   Influencer analysisC
               Newspaper
               monitoring
                                 •   Analysis of the propagation of the news through online channels

                                                   •    (Geolocation) community
                                                   •    Moderation community
                         Community                 •    Check topics
                           online

                                                                       •    Web site creation
                                                                       •    editorial plan construction
                                                                       •    Attivazione blog
                                                                       •    Conversation management
                                         Blog                          •    Check topics

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Web e Social monitoring

               Main activities                                                                                         Scope of listening

   • Identification of listening areas                                                          • Brand
   • Analysis of visibility and sentiment                                                       • Products/Services
   • Analysis of primary sources of                                                             • Suppliers and/or customers
    information (influencers) for:
                                                                                                • Competition
      • social network
                                                                                                • Employees
      • blog
                                                                                                • Groups or people with influence
      • forum
      • sites
      • community

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How it works

                Custom                                                                                                                       Large data
                probes                                                                                                                        volumes
                                                                     Activation of custom
                                                                    probes to identify and
                                                                      extract information

                                                                                                                                                              Few
  All online                    Monitoring and
                                                                                                                      Identification and                   hardware
  channels                  identification of potential
                                                                                                                     monitoring of online                  resources
                                new influencers
                                                                                                                       listening areas

 Integration                                                                                                                                                  Great
with company                                                                                                                                              precision in a
     data                                                                                                                                                  short time

                                                                                                                      Use of a proprietary
                               Sentiment analysis                                                                     semantic engine to
                                                                                                                      screen information
               Customized                                                                                                                    Real-time
               dashboard                                                                                                                     analysis

                                                                    Text mining and topic
                                                                          extraction

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What is it for?

     Understanding how the brand is perceived
                                                           Identify influencers and evaluate
 1   within the different social media: forums,        5   whether to involve them in communication
     blogs, communities, social networks

     Gather feedback and hot topics on products/           Collect urge for the development of new
 2   services: perceived quality level, satisfaction   6   products/services or the improvement of
     with assistance, opinions on prices, ...              existing products/services

                                                           Create new and more effective
 3   Intervene to clarify and correctly inform         7   communication strategies

                                                           Identify possible boycott actions and
 4   Know what the competitor is doing                 8   promptly intervene
Influencer marketing step by step

                                                                                                                             Monitoring KPI
                                                                                                                               campaign

                                                                                                                                           Total
                          Research and                                                                                                  engagement
                            discovery

                                                                                                                           Engagement
                                                                                                                              rate

     Monitor and track                                            Planning strategy
       key metrics                                                                                                                        Reach

                         MAINTAIN THE
                          MOMENTUM
                                                                                                                           Impression

                                                                                                                                         Sentiment

        Campaign                                                      Identify and                                         True reach
       management                                                       engage

                                                                                                                                         Add recall

                         Build relationship

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Price monitoring

                Monitoring
               products and
                  stocks
                                                                                                                          Analysis of
                                                                                                                          any unused
                                                                                                                           retailers
Full market
 overview
                                                                                                                                         Digital
                                                                                                                                         reports

               Monitoring and
                 analysis of
                reccomented                                                                                               Reporting an
                 sales price                                                                                               agreement
                                                                                                                            violation
     No
geographical
   limits                                                                                                                                Mobile
                                                                                                                                          App

                Analysis of
                 product
                description                                                                                                 Alert
                                                                                                              !            system

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HDM High Tech Experience

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Contacts

 sales@hdmgroup.it

  www.hdmgroup.it
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