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AB Accounting and Business Singapore Accounting and Business September 2019 Singapore September 2019 Crypto queen Zann Kwan, CEO and co-founder of Bitcoin Exchange Bonds of gold The economic success of the Greater Bay Area depends on connectivity Guru guide Mentoring is a powerful tool for developing key career skills Starry future Accountants and the commercial exploitation of outer space SG_COV_ZannKwan_Bitcoin.indd 1 17/07/2019 12:35
CPD – are you on track? Now is the right time to review your CPD – you still have time for additional learning to meet the CPD requirement. Find resources and advice at www.accaglobal.com/cpd AP_insidecover.indd 1 15/07/2019 15:28
Welcome While the concept of the mentor may be almost 3,000 years old, the role has never been more important and highlights the crucial power of connections today The word ‘mentor’ has its roots in one Macau and nine cities in Guangdong of the epic tales penned by Greek poet province. Taking its inspiration from Homer. In the Odyssey, written nearly examples in Tokyo and San Francisco, 3,000 years ago, Ithaca’s king Odysseus the GBA aims to accelerate economic seeks out the older, trusted Mentor growth in the region, and professional from his network of friends and tasks accountants can expect to see an him with offering wise counsel to his son increase in demand for their skillsets. Telemachus while he goes off to fight Meanwhile, practices in Malaysia in the Trojan War. In modern usage, are leveraging off the Belt and Road ‘mentor’ means someone who imparts initiative, as Chinese businesses seek wisdom; finding someone reliable and to expand into Malaysia and local experienced to act as a guide and companies dip their toes into the China confidante is just as relevant in classical market (page 30). Greece as it is in today’s workplace. For our big interview, we hear from In this issue, we continue our theme Zann Kwan FCCA, CEO and co-founder of the ‘power of connections’ by of Bitcoin Exchange (page 12). The looking at how professionals have found accountant-turned-tech entrepreneur mentoring a powerful tool for sharing explains why she wants to bring knowledge and learning (page 54). On cryptocurrencies to the masses through page 16, columnist Chris Davis argues partnering with industry pioneers. that transferring sagely advice is just Finally, we speak with three married the half of it; a meaningful mentoring couples who met and bonded through relationship can offer the mentor a new ACCA. They share their stories of outlook and an insight into the work studying for accountancy exams and ethics of younger, tech-savvy staff. tying the knot, on page 64. AB On page 24, we hear how connectivity is at the heart of the Greater Bay Area Colette Steckel, Asia editor (GBA) initiative, covering Hong Kong, colette.steckel@accaglobal.com Accounting and Business About ACCA Leadership The leading monthly magazine for ACCA (the Association of Chartered President: Robert Stenhouse FCCA Deputy president: Jenny Gu FCCA finance professionals, available in seven Certified Accountants) is the global Vice president: Mark Millar FCCA different versions: China, Ireland, Malaysia, body for professional accountants. It Chief executive: Helen Brand OBE Singapore, UK, Africa and International. offers business-relevant, first-choice Member services * Magazine contacts, page 66 qualifications to people of application, ACCA office details, page 66 ACCA Connect: +44 (141)582 2000 * Available in app and pdf ability and ambition who seek a members@accaglobal.com * AB Direct: weekly news bulletin rewarding career in accountancy, finance and management. ACCA supports its accaglobal.com/members AB is circulated to all members in print Our alliance with CA ANZ and digital formats. ISSN No: 1460-406X 219,000 members and 527,000 students More about ACCA’s alliance with Chartered More at accaglobal.com/ab in 179 countries. accaglobal.com Accountants ANZ: accaglobal.com/alliance September 2019 Accounting and Business 3 SG_Welcome.indd 3 18/07/2019 12:37
22 30 Practice 27 The view from Chhay Boraniel of KPMG, Cambodia, plus practice news 28 Knowledge gap The auditor’s public profile needs to improve 30 BRI boost Malaysia is tapping into the Belt and Road initiative 32 The Italian job Italy offers diverse business opportunities Insights 35 News in infographics News Comment Corporate Private wealth holdings grow in the world’s 6 News in pictures 16 Chris Davis 21 The view from richest countries A different view of Mentoring offers a varied Terence Kyaw Thuya of Yoma Bank, Myanmar, 36 The final frontier recent headlines menu of intangibles plus corporate news The opening up of outer 8 News in brief 17 Errol Oh space needs help from The ‘rate-and-review’ 22 The digital age Digest of developments accountants AI expert Dr Ayesha across the globe culture is gaining ground Khanna looks at how the 38 Uncharted territory 18 Manu Bhaskaran profession will evolve Finance’s journey into the Interview Interest in ASEAN grows future won’t be easy 24 CPD Get ready for GBA 12 Zann Kwan 19 ACCA president The Greater Bay Area will 40 Keep it in the family CEO and co-founder, Robert Stenhouse on increase opportunities The wealthy are looking Bitcoin Exchange making connections for accountants for support services 6 24 28 38 4 Accounting and Business September 2019 SG_CON_contents.indd 4 18/07/2019 11:08
40 46 54 56 42 Good news, bad news 62 Going up Technical People Integrated reporting The ACCA brand is must cover all angles 48 CPD No more Libor 56 In the bag universally respected Implications of interest Tania Brown unites 64 Double take Careers rate benchmark reform fashion and networking Meet the couples who 44 CPD Shake on it 52 Technical update fell in love over an Building trust with ACCA The latest on audit, ACCA paper colleagues is vital tax and reporting 58 Annual conference 66 Update Industry 4.0 was top of Members can benefit Management Basics the agenda from a range of 46 CPD Dual control 54 Listen and learn 61 Council resources to enable Shared leadership can Mentoring should be a Highlights from the them to build networks boost team performance two-way street meeting held in June and connections 12 58 ‘A friend in the IT industry pulled me aside and told me to stop, warning me that my professional 62 reputation was at stake’ 66 September 2019 Accounting and Business 5 SG_CON_contents.indd 5 18/07/2019 11:09
Adidas has failed to establish a wider trademark for its three- stripes symbol in the European Union. The value of the German sporting good brand, which is worth US$14.3bn, could be diminished as a result of the ruling. Facebook has launched Libra, a digital currency. While the move could be a game-changer for the global banking system, the social media company, which has almost 2.4 billion users, is already facing scrutiny over its use of data. Billionaire British inventor James Dyson has bought a S$73.8m luxury penthouse, thought to be the most expensive flat in Singapore. The creator of the bagless vacuum cleaner is moving his company’s headquarters to the city-state. Former Uefa president Michel Platini has been questioned in connection with an investigation into alleged corruption relating to Fifa’s decision to host the 2022 World Cup in Qatar. He told reporters that his conscience was ‘clear’. September 2019 Accounting and Business 7 AP_Newsinpix.indd 7 18/07/2019 12:41
News in brief This edition’s stories and infographics from across the globe, as well as a look at the latest developments and issues affecting the finance profession London link planned Stock Exchange’s main Audit access more focus on intangibles A proposed linking of the market, while companies Chinese securities regulators that underpin companies’ Shanghai and London with a premium listing have agreed to allow their long-term success. ‘And stock exchanges has in the UK will be able to Hong Kong counterpart to of course, companies the joint approval of the apply for admission to access the audit working would be expected to tell Financial Conduct Authority the main board of the papers of Hong Kong-listed how sustainability issues, and the China Securities Shanghai Stock Exchange. mainland companies. A including climate change, Regulatory Commission. The announcement tripartite memorandum may impact their business if The Shanghai-London was accompanied by of understanding signed that impact is material.’ Stock Connect will enable a memorandum of by China’s Ministry of Shanghai-listed Chinese understanding aimed at Finance, China Securities CFOs, be brave companies to apply to be providing the basis for the Regulatory Commission Bursa Malaysia chairman admitted to trading on a regulatory co-operation that and the Securities and Shireen Ann Zaharah Muhi- newly formed Shanghai will support the success of Futures Commission (SFC) udeen has put the onus on segment of London the scheme. agrees to provide the ‘fullest CFOs to be gatekeepers assistance’ to SFC when of their company to ensure conducting investigations transparency and instil inves- Sustainability check into audit documents tors’ confidence in business Switzerland, Singapore and the US are the most sustainable created by Hong Kong and capital markets. Speak- investment markets in the world, with companies listed accounting firms and kept in ing to reporters after her in these countries delivering the most positive social and the mainland. keynote speech at the Malay- environmental benefits, according to Schroders. By contrast, sian Institute of Accountants Indonesia, Russia and Thailand were the least sustainable Strengthening IFRS CFO Conference, Shireen markets, with companies there having the most negative social The International Accounting said CFOs must be willing to and environmental impacts. Standards Board (IASB) has raise red flags when they see Social and environmental impact (US$) per US$100 of sales outlined plans to strengthen irregularities: ‘It cannot be a 10 5 0 (5) (10) (15) (20) (25) (30) (35) the relevance of financial situation where CFOs are too Switzerland reporting in two specific frightened to say anything.’ areas: primary financial Singapore statements and management Working together US commentary. The proposals, ACCA has welcomed France outlined by IASB chair Hans the policy outcomes Hoogervorst at the IFRS of the recent UK-China Finland Foundation Conference in Economic and Financial Brazil London, will create more Dialogue held in London, structure in the income which marked a major step Malaysia statement and enhance forward in strengthening Thailand comparability, and help links between the two Russia management provide a countries. ACCA is playing a broader context for financial significant role in supporting Indonesia statements. Hoogervorst the internationalisation Source: Schroders added that there will be of China’s accounting 8 Accounting and Business September 2019 AP_N_newsinbrief.indd 8 18/07/2019 10:23
profession and is working Banks bend rules ACCA recognised Americas, collected the with the Shanghai National China’s National Audit ACCA won two awards award on behalf of ACCA. Accounting Institute (SNAI) Office has found that three at the annual memcom on a research project of the top five banks in awards (for professional Crypto audit tool administrated by China’s the country have illegally associations) in London in PwC has launched a new Ministry of Finance and charged enterprise June. ACCA was awarded tool supporting the audit of funded by the World Bank. borrowers over RMB230m professional body of the cryptocurrencies. The latest Helen Brand, ACCA’s chief (US$33.5m) in financing year, based on the ACCA addition to the network’s executive, said: ‘It’s great fees. Lenders were also Qualification, professional Halo suite of auditing tools to see the power of ACCA’s found to be favouring insights, audit work, and can be used to provide connections and our joint borrowers with deposits clear strategy; and best assurance services to clients work with SNAI being at their banks, and linking member engagement transacting in bitcoin, bitcoin recognised so positively loans to the sale of other strategy, based on the cash, bitcoin gold, bitcoin by the UK and Chinese products. According to campaign around ACCA’s diamond, litecoin, ethereum, governments.’ Professor Regulation Asia, these 200,000 member landmark. ERC20-OAX token and ripple Li Kouqing, president were among dozens of ACCA was also awarded (XRP). James Chalmers, of SNAI, added: ‘As violations revealed in the ‘highly commended’ in the global assurance leader at strategic partners, we have audit office’s annual budget best student engagement PwC, says: ‘It is important maximised our advantage review as submitted to the category, based on ACCA as companies continue to in talent development, National People’s Congress. UK’s Future Talent Academy digitise that we, as auditors, professional insights and The review was based initiative. Tonia Galati, keep up with technology global network through on data up to the end of employability engagement changes in the market, our collaboration.’ March 2019. lead for Europe and continue to develop audit September 2019 Accounting and Business 9 AP_N_newsinbrief.indd 9 18/07/2019 10:23
Powerful passports AI boosts jobs Japan and Singapore have The Monetary Authority of the world’s most travel- Singapore’s announcement friendly passports, offering of a S$27m artificial visa-free or visa-on-arrival intelligence and data access to 189 countries each. analytics (AIDA) grant is Next come South Korea, expected to boost jobs Finland and Germany, whose in the financial sector. citizens are able to access Research conducted by 187 jurisdictions around recruiter Robert Half has the world without a prior found that 86% of CFOs visa. That’s according to the in Singapore are already Henley Passport Index, which implementing AI or data is based on data from the analytics programs, or plan International Air Transport to in the next 12 months. Of Singapore leads on fintech adoption Association. Five years ago, those, 30% expect to hire Fintech adoption among Singapore consumers has almost the US and the UK topped additional permanent finance tripled in just two years, EY research finds. With the adoption the rankings: both countries professionals to implement rate jumping from 23% in 2017 to 67% in 2019, Singapore is are now in sixth place, the AI programs in the next 12 leading the way as the average rate across the globe and Asia lowest position either has months, while 22% plan Pacific rose to 64% (from 33% in 2017) and 63% respectively. held since 2010. temporary positions. Mainland China and India have the highest rate of consumer fintech adoption globally (87%). Board diversity Top for compliance Varun Mittal, EY global emerging markets fintech leader, Malaysia’s large banks Singapore ranks first in a expects even higher adoption rates in Singapore in future due have the highest board study of the compliance to the supportive regulatory environment. ‘Singapore may be representation for women requirements and a relatively small business-to-consumer (B2C) market by size, across the South-East Asian administrative burden but it is a hotbed for innovation and a great launchpad for region. According to data associated with adhering start-ups and businesses to build their technology, test it and compiled by Bloomberg to value added tax (VAT) then scale across South-East Asia,’ he said. ‘We’re also seeing from published information, and goods and services tax an emerging trend towards industry convergence, with sector women make up more (GST) rules. Conducted by leaders in adjacent industries such as transport, retail, and than 30% of the boards UNSW Sydney and KPMG, telecommunications increasingly offering digitally enabled of top Malaysian lenders, the research found that 14 financial services,’ Mittal added. ‘This is yet another area in compared with only 9% on out of 47 jurisdictions scored which we believe that Asia will take a leading role.’ average in the Philippines favourably with a compliance and 13% in Singapore. burden index of four or less, The best performing while 15 countries were rated tools that meet the needs reveals ACCA and CA individual bank in the with a score of six or more, of emerging technologies ANZ’s new Audit and ranking was Bangkok-based suggesting a need for policy and serve the changing and technology report. In Kasikornbank, where female reforms to help reduce the developing demands of noting that auditors need directors make up almost compliance burden. After our stakeholders.’ to adapt to the changes 40% of the 18-member Singapore came Australia, in business models, the board. Malaysia’s corporate Costa Rica, New Zealand and The human touch report also finds that governance code requires South Africa. The full implementation of the human relationship that women hold at least artificial intelligence and between client and auditor 30% of board seats at local Trade stance softens related technologies could remains important: not firms, whereas Thailand China has softened raise questions about the everything can be replaced has no requirement for restrictions on foreign auditor’s independence, by technology. representation of women. investment in new sectors, 10 Accounting and Business September 2019 AP_N_newsinbrief.indd 10 18/07/2019 10:23
reducing the list of Corporation – a government industries that are closed agency that oversees Watch this (office) space to, or regulated for, foreign the tech sector – would Hong Kong’s Central district is the world’s most expensive investment, from 48 to enable foreign talents with market for prime office rents for the fourth consecutive year, 40. The announcement professional qualifications according to CBRE’s Global Prime Occupancy Costs report. Six came a day after China’s or skills to enter Malaysia of the 10 most expensive office markets are in Asia, thanks in President Xi Jinping and US for up to 12 months to part to continued economic growth and job gains. President Donald Trump either provide services or met on the sidelines of the undergo practical training Top 10 most expensive prime In US$, per sq ft per year, as of G20 summit, agreeing to with a Malaysian company. office markets Q1 2019 restart trade talks that were As reported in the Star, 1. Hong Kong (Central) 322.0 abruptly halted in May. The the programme would changes came into effect on encourage tech tourism and, 2. London (West End), UK 222.7 30 July. in turn, the visiting talents 3. Hong Kong (Kowloon) 208.67 would also upskill local staff Talent hub working with them. 4. New York (Midtown – Manhattan), US 196.89 Hong Kong has opened a 5. Beijing (Finance Street), China 187.77 new centre of excellence Jobs fear 6. Beijing (CBD), China 177.05 for developing financial Almost half of Asia-Pacific leadership. Established by finance professionals 7. New York (Midtown – South 169.86 the Hong Kong Monetary surveyed fear their jobs will Manhattan), US Authority, the Hong Kong vanish or change substantially 8. Tokyo (Marunouchi/Otemachi), Japan 167.82 Academy of Finance will due to artificial intelligence 9. New Delhi (Connaught Place – CBD), 143.97 develop and run a leadership (AI) and other technologies India development programme over the next decade. A poll for senior management by the CFA Institute, a global 10. London (City), UK 139.75 and promising talents association of investment from financial institutions, professionals, found that regulators, professional the top three jobs expected the network believes may Stronger links firms and academia in to disappear in Asia Pacific attract new institutional ACCA has entered into the field of finance. A include accountants or investors to the sector. partnership with the research component of auditors (17%), research Services will be provided UK-ASEAN Business the academy will analyse analysts (13%) and stock via a partnership with Council. The agreement future development sales agents (9%). However, Singapore and Sydney-based will help the organisations trends, exploring areas Nick Pollard, managing Decentralised Capital, a support the rapid growth of like green finance and director for the region, said specialist blockchain firm. domestic and transnational fintech with insights from technical disruption did not Tim Aman, BDO’s national business in South-East international experts. equate to fewer people in leader for financial services, Asia. ‘ACCA very much the investment industry. ‘It said one of the biggest sees ASEAN as a major Tech talents wanted only means professionals barriers holding institutional driver of pan-Asian growth Malaysia is considering a will need to learn new investors back is the lack over the next decade,’ pilot work visa program skill sets to handle more of transparency about the said Helen Brand, ACCA targeting tech freelancers sophisticated tasks which AI quality of digital assets. ‘By chief executive. ‘As to come to the country on cannot perform.’ providing comprehensive trade links strengthen, short-term contracts, initially audit and assurance services, so does the potential for in the blockchain sector. Crypto game-changer our entry into this growing greater harmonisation of The Digital Freelancer BDO Australia has launched sector will be a game international standards.’ AB Programme proposed by audit services for blockchain changer for new investment Malaysia Digital Economy and crypto assets, a move into this asset class,’ he said. Peta Tomlinson, journalist September 2019 Accounting and Business 11 AP_N_newsinbrief.indd 11 18/07/2019 10:23
Access all areas When Zann Kwan FCCA, CEO and co-founder of Bitcoin Exchange, saw the potential of cryptocurrency, she made it her mission to bring the technology to the masses F i rom an early age, Zann Kwan, CEO What began as serendipitous encounters CV and co-founder of Bitcoin Exchange, in New York eventually turned out to be a has always had a mind for business. fulfilling career in real estate investment. While still a student in junior college, 2019 By 2012, Kwan had established a credible she started her first venture selling Director, digital services, reputation in the industry. She had an pop star posters that she had acquired Crowe Singapore impressive resume that included serving as from a wholesaler in China. So when it vice president in two real estate investment came to choosing her university major, 2015 companies in New York, as well as being Kwan naturally wanted to pick business Board member, ACCESS, vice president for real estate at GIC – a administration. A mentor, however, Singapore sovereign wealth fund established by the suggested choosing accountancy because Singapore government to manage its of its value as a professional degree. 2013 foreign reserves. It was a hard decision but, today, Kwan CEO and co-founder, Bitcoin is glad she decided to follow that advice, Exchange, Singapore Changing perceptions having seen first-hand how her grounding It therefore came as a surprise to friends and in accountancy has helped her to succeed 2010 associates when Kwan launched a company across a variety of environments. ‘My Vice president, GIC Singapore that dealt with cryptocurrency in 2013. At degree in accountancy helped me to that point, she says, many people held understand business, rather than just how 2007 unfavourable opinions about the industry, to do business,’ she says. Vice president, acquisitions, associating cryptocurrencies with drugs and The first time Kwan experienced the Andalex Group, New York other vices. ‘A friend of mine who was a benefits of her accounting qualification was senior executive in the IT industry pulled me in 2001, when she was seconded to Arthur 2005 aside and told me to stop, warning me that Andersen’s New York office, three years Vice president, Allstone my professional reputation was at stake,’ into her first job. What should have been Capital Group, New York says Kwan. ‘I was really quite shocked to an exciting time, however, soon turned into learn about how negative the perception of distress as she watched the accounting 1998 bitcoin – and other cryptocurrencies – was giant slowly collapse before her eyes. Auditor in Singpore then for so many people.’ Instead of having to turn around and go senior auditor in New York, For Kwan, however, setting up Bitcoin home, however, Kwan found herself being Arthur Andersen Exchange, which introduced Singapore’s presented with an opportunity to move first public bitcoin ATM in 2014, was hardly into real estate development when one a spur-of-the-moment decision but the of her audit clients offered her a job. Impressed by how she culmination of her earliest desires to go into business, as approached the property investment business, they felt that well as her growing interest in cryptocurrency. On top of this, she would make a welcome addition to the team. during her time in the real estate business, Kwan had observed Kwan says that moving to real estate was especially sweet how tech companies tended to make good property clients. because of the fact that she was not hired as an accountant. ‘The first time I read about bitcoin was in 2012 and I was Rather, because of her strength in numbers, she was able to struck by its potential as an avenue for value transfer, and move laterally to become an investment manager. ‘True to how it could be used to provide financial services for the what my mentor had said many years ago, my background unbanked,’ she says. ‘This was also when I first thought about in accounting and strength in numbers was something that I buying bitcoin. However, I wasn’t quite sure how to do so as could easily transfer to other industries,’ she says. many of the websites did not appear to be trustworthy.’ 12 Accounting and Business September 2019 SG_INTER_ZannKwan_Bitcoin.indd 12 16/07/2019 17:01
‘A friend in the IT industry pulled me aside and told me to stop, warning me that my professional reputation was at stake’ September 2019 Accounting and Business 13 SG_INTER_ZannKwan_Bitcoin.indd 13 16/07/2019 17:01
Zann Kwan is pictured beside a wall painting by artist Yip Yew Chong in Singapore’s Mohamed Ali Lane. Just a year later, she dramatically took the next step. As she However, she found that her background in accounting was about to give birth to her first baby, an old friend in New gave her a leg-up in certain areas such as cashflow. ‘I knew, York called to tell her that he had bought a bitcoin ATM and for example, that one of the biggest liabilities for companies asked if she would be interested in bringing it to Singapore. were rental costs. Hence, when we were looking for a space to ‘I told him, “Give me a month. Let me look into it after I give set up Bitcoin Exchange, we decided to get a bigger unit so birth.” Soon after my baby was born, I started looking around that we could share our office space with other companies and and discovered that hardly anybody knew about bitcoin freelancers,’ she says. ‘Besides reducing our operating costs, ATMs,’ Kwan recalls. ‘This experience, combined with my own we were even able to make a profit.’ difficulties of trying to purchase bitcoin, convinced me that it Another thing that Kwan brought to the table was her was a feasible business to bring cryptocurrency to the masses.’ understanding of how to implement proper business controls. She shares that in the early days of bitcoin, there were hardly Numerous challenges any finance professionals or accountants in the business. Like many entrepreneurs, Kwan soon discovered that she Pointing to the infamous collapse of Mt Gox, a Japanese would have to overcome numerous challenges in order to cryptocurrency exchange, she says, ‘That was a result of internal reach her objective. The first was finding a landlord who would control failure rather than a fault with the technology. This is why be willing to house her ATM machine. I keep stressing how important strong controls are in a start-up. ‘I had to do quite a bit of convincing and explain what It doesn’t have to be very complicated. But you need a paper- this new technology was all about,’ she says. ‘It took a lot of and-process trail minimally so that you are able to scale.’ presentations to many different landlords before I was able to By 2015, Kwan realised that in order for her business to be find a suitable home.’ successful, she would also need to do something to change Then there were the regular rigours of running a start-up public perceptions of cryptocurrencies, and help create a more business, from administration to operations and everything in robust and connected ecosystem between stakeholders and the between. ‘If you’ve never personally experienced working in a government. To achieve this, she partnered with other industry start-up, it may be hard to fully comprehend what it means to pioneers to set up ACCESS – one of the first associations in the have to do everything,’ Kwan says. region dedicated to the advocacy of cryptocurrencies. 14 Accounting and Business September 2019 SG_INTER_ZannKwan_Bitcoin.indd 14 16/07/2019 17:03
Singapore’s potential portfolios. ‘It was definitely tough pursuing ACCA while juggling ‘We strongly believed that a 100-hour work week at Arthur Andersen, but I’m glad that I Singapore has tremendous persevered,’ she says. ‘It has provided me with an international potential as a crypto hub,’ perspective that has proven useful time and time again.’ Kwan says. ‘Unfortunately, Beyond enhancing her technical knowledge of global the industry was still very financial practices, Kwan says that ACCA also aided her by negatively viewed by the providing her with a valuable international network. Recalling banks, who associated it the time when she was based in New York, she shared that with money laundering the tight-knit group of ACCA members would often gather and terrorist financing. to exchange job and business opportunities, and update one That negative image was another on industry changes. not unsimilar to that of the ‘Because the profiles of ACCA members were so diverse internet and mobile phone and international, it really helped me to build roots in a new industries in their nascent country,’ she says, adding that many remain lifelong friends. years. We knew that we Kwan also advises finance professionals to define their needed to speak as one career objectives and take digestible steps to achieve them. voice, to get more support ‘Think big but do small,’ she says. ‘For me, one of the big from the government and challenges I faced in starting Bitcoin Exchange was having to industry leaders.’ pick up new skills in IT and coding. Instead of letting myself From giving university become overwhelmed, I decided to start with just 15 minutes lectures to speaking at of reading a day, which soon turned into 30 minutes and events such as ACCA’s 2018 eventually an hour.’ Ethics Film Festival, Kwan Finally, she believes in the importance of maintaining a and ACCESS have worked positive mindset even in the midst of failures. This can, she hard to improve the industry’s profile. Kwan’s drive and passion says, be especially difficult for accountants who are particularly has also seen her work with a host of other government and afraid of making mistakes. private sector initiatives. These included working with the ‘You need to learn to focus on the effort and worry less Monetary Authority of Singapore through ACCESS to come up about the results. Because, ultimately what you can control is with a code of practice for crypto and blockchain companies, the effort, but not the result’, Kwan says. ‘One of the things and, most recently, taking on the role of director of digital we can do to stay positive is to be encouraged by small wins, services with accounting firm Crowe. while keeping the big picture in mind, which could be your Kwan furthermore played an instrumental role in spurring the career objectives or your life goals.’ AB recent revamp of Singapore’s GST policies regarding virtual currencies. Through a series of talks, panel discussions, and Rufus Tan, journalist advisory and engagement with the Inland Revenue Authority of Singapore, she brought clarity and attention to the severe implications of the previous regulations, while offering practical i About Bitcoin Exchange suggestions which were eventually adopted. Her combined expertise in accounting, taxation and virtual currencies proved Bitcoin Exchange was founded in 2013 as the first public to be indispensable, and offered a holistic perspective. This bitcoin machine provider in Asia. It offers a secure, fast and change in tax policy cements Singapore’s standing as a pioneer affordable way to buy and sell cryptocurrencies through a among the key financial hubs in establishing friendly and well- variety of means. These include crypto ATMs, bots, apps defined GST regulations for the sblockchain ecosystem. and a decentralised peer-to-peer network. Bitcoin Exchange Throughout Kwan’s career, developing a global perspective also engages in intermediary services for industry partners has been crucial – with ACCA playing a central role. Kwan seeking reliable brick-and-mortar cash deposit and receipt achieved the ACCA Qualification early on in her career facilities. Currently, it is planning for expansion in South-East and believes that even though she already had a degree in Asia, fuelled by an exponentially growing demand for its accounting, ACCA gave her an added global mindset to excel technological solutions. in jobs servicing global conglomerates and handling global September 2019 Accounting and Business 15 SG_INTER_ZannKwan_Bitcoin.indd 15 16/07/2019 17:03
Listen and learn Investing time and effort into a mentorship experience can ensure that both parties gain new perspectives and get the most out of the relationship, says Chris Davis While mentoring is recognised as an To have a successful mentorship effective means of transferring the experience, it is important that knowledge and experience of one both parties are proactive and invest individual to guide another along their time in communicating with each career path, it is hardly a new one. The other; the more that is put into the origins of the word ‘mentor’ date back relationship, the more both parties centuries to when it was mentioned in can expect to get out of it. This is Homer’s The Odyssey, but today, with particularly pertinent for mentors numerous studies pointing to the fact who stand to gain new perspectives that millennials want workplace mentors from technology-savvy mentees who and consider mentoring critical to their can offer a fresh viewpoint into the success, the concept has become more challenges impacting business and the significant than ever. accounting profession. In its simplest form, the role For those with reservations about can encourage the personal and the benefits, some of today’s most professional development of a mentee successful business people credit through the sharing of knowledge, many of their achievements to expertise and experience. But mentoring. Facebook COO Sheryl mentoring encompasses far more Sandberg frequently acknowledges than the transfer of sagely advice. A Larry Summers, her former university meaningful mentoring relationship professor who also served as chief offers a large menu of intangibles economist at the World Bank and ranging from providing an important US Treasury secretary, as being her socialisation process for new employees ‘first and most important’ mentor. and exposure to new ways of thinking Facebook CEO Mark Zuckerberg, to developing resilience and offering who was mentored by the late Steve a sounding board to simply talk about Jobs of Apple, attributes the pioneer day-to-day challenges. of smartphone technologies with Last year ACCA Hong Kong launched providing him with the knowhow to a mentoring programme that allows build his team. members to gain valuable new skills, As Oscar-winning filmmaker Steven knowledge, insights and perspectives Spielberg once remarked, ‘The directly from a fellow member. In the delicate balance of mentoring someone digital era, mentoring is a powerful is not creating them in your own image, It is important that growth tool and one of the best ways but giving them the opportunity to to pass on skills such as emotional both parties are create themselves by listening to intelligence, creativity and vision, proactive and them and giving them the support according to Jane Cheng, head of ACCA invest time and guidance they need to reach their Hong Kong. ‘These are human skills that in communicating highest potential.’ AB machines cannot replace and mentoring with each other plays a pivotal role in exchanging these Chris Davis is a freelance journalist who vital skills,’ she says. writes for business titles in Asia. 16 Accounting and Business September 2019 AP_COM_CD.indd 16 18/07/2019 14:32
Critical assessment An online review, whether for groceries or a hotel, can make or break a purchasing decision. The business-to-business marketplace should take note, says Errol Oh My wife and I recently discovered In a 2019 article, Konstruct Digital the joys of shopping online. Without notes that the way that businesses search leaving home, we can quickly compare for information and evaluate prospective products, sellers, prices and deals. vendors and service providers is Often, our decisions are influenced by changing. ‘Overall, we are continuing fellow shoppers’ reviews and ratings. to see a shift where B2B buyers are It’s the same when we use websites to behaving a lot more like B2C [business- book holidays; the opinions of strangers to-consumer] customers, causing a large somehow count for something. shift in how B2B sales and marketing is This reliance on the experiences conducted,’ the agency explains. and assessments of others isn’t new, A prime example is the business of course. I have long been guided technology segment, where websites by reviews and ‘best-of’ lists when like Capterra, TrustRadius, G2 and choosing books to read and shows Software Advice serve as repositories to watch. And who among us has for reviews that can help businesses not received and dispensed word-of- select software, solutions and services. mouth recommendations? In 2017, G2 teamed up with OnTarget Technology has taken such things Consulting & Research and Heinz to another level. Visitors to travel Marketing to get a sense of the impact site TripAdvisor can browse through of reviews. They found that nine out more than 760 million reviews of 10 buyers are more likely to buy a of accommodation, restaurants, product after reading a positive review, experiences and airlines. With a tap on while 67% prefer to see a mix of positive a smartphone, you can bestow up to five and negative reviews. The report stars on your Uber driver (or, in Malaysia’s concludes: ‘Reviews aren’t just dust in case, your Grab driver), and they can do the wind – they possess tremendous the same with their passengers. Similarly, value to you and your company to help in the Airbnb community, star ratings are you continually improve and thrive in the given out to hosts and guests. modern B2B landscape.’ So where do accountancy firms stand Some accountancy firms may regard in a world where online feedback can this as not a strong enough reason to be a major factor in how businesses allocate resources to deal with online and their products and services are reviews and ratings. They may want to perceived? Some may argue that think again. Job sites such as Glassdoor Nine out of because these firms operate largely in feature reviews by current and former the business-to-business (B2B) sphere, 10 buyers are employees, and clients are likely to take they don’t have to contend with the more likely to note of these assessments. Like it or not, volume and reach of consumer reviews buy a product accountancy firms must respond well to and ratings. However, there is some after reading mounting online scrutiny. AB evidence that reviews do matter in a positive review the B2B marketplace, and perhaps Errol Oh is executive content officer of increasingly so. The Star. September 2019 Accounting and Business 17 AP_COM_EO.indd 17 18/07/2019 13:05
Recovery position How resilient is Asia to global shocks? Manu Bhaskaran considers how investment spending in emerging economies along with sound policies could help the region The world economy is slowing Third, foreign direct investment has and its impact is being felt hard picked up substantially across the region in developing Asian economies. except in India. Malaysia, the Philippines With business confidence hurt by and Vietnam especially have seen geopolitical concerns, a trade- growing foreign investor interest. Some technology war between the US of this is due to accelerating production and China and fragility in the latter’s relocation out of China. economy, firms have cut back on Assuming that the US and China investment and hiring. can avoid an escalation in their trade The smaller trade-dependent war, the main vulnerability in Asia is economies outside China and the external accounts in places such as Japan face a hostile environment of India, Indonesia and the Philippines. slowing demand for their exports and As investment spending speeds up downward pressures on the prices in these countries, imports will tend of commodities they sell, as well as to rise as much of the infrastructure potential turbulence in their currency, spending involves imports of heavy equity and bond markets which could duty equipment such as power create financial stresses. Nevertheless, generation turbines and railway rolling there are a number of reasons why we stock. However, financial markets tend believe much of Asia can weather the to nervously watch current account global difficulties. deficit trends in emerging economies, First, with major central banks such taking fright if the ratio of the current as the US Federal Reserve and the account deficit to GDP exceeds 3% European Central Bank signalling – even if the rise is temporary and that they will ease monetary policy, driven by investments that will improve the monetary authorities in Asia now productive potential. have the flexibility to cut interest The role of policy responses will be rates more aggressively. India’s central critical in determining how resilient bank has already started the process Asian economies will be in a more and we see more rate cuts in countries turbulent global environment. Judicious such as Indonesia, Malaysia and the use of monetary easing and stepped Philippines. Other countries – such as up fiscal spending can help offset the Singapore and Korea – are likely to downturn in export demand. Reforms use fiscal measures to boost domestic aimed at removing obstacles to The role of policy demand as well. investors will also help raise long-term Second, countries such as Indonesia, responses will growth potential. So far, the portents the Philippines and Thailand be critical in are good that sound policies will have ambitious plans to ramp up determining how bolster Asian resilience in the coming infrastructure construction. These resilient Asian few years. AB projects are ‘shovel-ready’ and can be economies will be expedited so as to provide an earlier Manu Bhaskaran is CEO of Centennial boost to their economies. Asia Advisors in Singapore. 18 Accounting and Business September 2019 AP_COM_MB.indd 18 18/07/2019 12:22
Uniting to face the future The finance function is in flux. To cope with future challenges, it needs to connect with stakeholders like never before, says ACCA president Robert Stenhouse If you were given a blank sheet of paper, how would you design the finance function of the future? Where would you start and what challenges or opportunities would you see ahead? These are some of the questions asked in the report by ACCA and PwC Finance: a journey to the future? It summarises the responses of members and PwC contacts worldwide on a number of hypotheses about the future of finance (see the hypotheses on page 38). The report found respondents to be clearly separated into two groups: those who think change will happen but question its speed; and those who don’t consider major change to be likely. The report attributes these differing views to geography and demography: respondents in developed economies appeared less open to change than those in fast-changing economies. The points made about trust interested me a great deal. Trusted data is increasingly seen as the core of the organisation. If we are to secure value from data, we need to be able to skillsets into non-financial data. ensure that it built internal and external trust it. My experience of using audit There was a strong belief among the networks, and that it communicated analytics is that there is often a lack of respondents that the CFO would remain proactively, and demonstrated its value high-quality data. To secure data that central to the organisation, but that risk through building trust and sharing will yield true insight requires consistent management and having a holistic view insights. I would also make sure ongoing processes, effective internal controls is increasingly important. Many saw the learning support was part of the design. and ongoing monitoring. These are core need to manage internal and external ACCA continues to explore this notion competencies in finance professionals. stakeholders as increasingly significant. of connections and the profession as a Compared to other disciplines, With financial skills spread across the super-connector, so look out for further the finance profession already has organisation, the impact on the CFO resources on this (see the backpage established competencies in data as the strategic financial adviser to the of this edition) as we help develop the governance, which are underpinned by board also can’t be ignored. finance function of the future. AB the concept of professional scepticism If I had a blank sheet of paper, I’d and ethical standards. Finance include the recommendations in this Robert Stenhouse is ACCA president professionals therefore have a huge report. I’d ensure the finance function’s and a director, national accounting and opportunity to apply and extend their design is truly connected. I would audit, at Deloitte in the UK. September 2019 Accounting and Business 19 AP_COM_Pres.indd 19 16/07/2019 11:03
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The view from Terence Kyaw Thuya ACCA, senior manager – reporting, Yoma Bank, Myanmar, on the power of networking 70% of the general public across 11 Humans are not islands and regularly communicate with countries believe that a professional network is key stakeholders internally audit should vital. If I weren’t surrounded and externally, both evolve to prevent by true professionals, regulatory authorities and corporate failure. mentors, friends and management professionals. Source: Audit and colleagues, I would not This role gives me an technology, ACCA/CA ANZ be standing here today. overall financial view of the The business world has bank – of oversight assets, enlightened me and shown me what a investments and return on investment Auditor quits career can be. It has made me a better, – and I’m also involved in analysis and EY has resigned as auditor of a more determined and ambitious person. advising key people. Chinese commercial bank, the Bank I’ve met a lot of people along the way of Jinzhou Co, a year after being and everyone has their own philosophy; Myanmar is my home and it has hired to review its accounts for the I’ve learned to listen and respect theirs. huge growth potential. It has a lot latest financial year. According to a of resources, like human capital, and statement on the Hong Kong-listed Technology has 100% affected my natural and geographical advantages. bank’s website, and reported by career. Twelve years ago I started as an With the right policies and leadership, Bloomberg, EY’s resignation letter accounts assistant at a small accounting we can get back to the top in South- cited indications that some loans to firm, using manual data entry, manual East Asia. The government is trying its institutional customers weren’t used vouching and tons of document filing best to stabilise the economic climate. in ways consistent with the purposes and archiving. Nowadays, all these are stated in documents. The bank said it in the cloud. My office has more empty Social change is happening every day, had been working with EY to provide space than my living room. everywhere. The previous generation’s the information, but the two sides had young workforce went abroad to pursue been unable to reach a consensus on I recently left a finance manager a career and education. Many are now how to resolve the concerns. position at Emirates airline and joined coming back; they’ve brought back not a local bank in Myanmar as a senior only money, experience and vision but More cloud cover manager. This role is pretty exciting as I also their social behaviour. New service PwC has announced a partnership industries have emerged to cater to with Xero that will allow its firms these new needs and behaviour. around the world to provide clients with access to the accounting During my career, I’ve gone from a platform. Building on established junior accountant to a senior manager. relationships in the UK, Canada, With the Along the way I have added big-profile Australia and New Zealand, the right policies companies to my CV, like Telenor, collaboration aims to boost cloud and leadership, Emirates and Yoma, which makes me adoption in markets such as Asia, Myanmar can proud every time I think about it. Europe and the US. PwC says it will get back to the work with Xero to continue to innovate If I wasn’t an accountant, I’d be an together, resulting in the development top in South- architect. Every time I travel I love to of more efficient products and services East Asia observe architectural wonders and for small businesses. ancient architectural philosophy. AB September 2019 Accounting and Business 21 AP_YCORP_intro.indd 21 16/07/2019 16:28
The human touch Asia is embracing the digital revolution, with improved accessibility to education playing a key role, says artificial intelligence expert Dr Ayesha Khanna Named by Forbes magazine as one Q At the 2018 World Congress of that include transaction processing, of South-East Asia’s ground-breaking Accountants in Sydney you mentioned reporting and analytics can increasingly female entrepreneurs, Dr Ayesha that 94% of accountants were likely be done by artificial intelligence. Khanna, CEO and co-founder of ADDO to lose their traditional jobs to AI. Is If the work is strategic or complex, AI, is one of today’s most sought the accounting profession in danger of then it does and will continue to after speakers and commentators in disappearing overnight? require humans, and that is where the the fields of artificial intelligence (AI) A No. However, the tasks and roles in opportunity lies for forward-thinking and digital. Here, she talks about how the profession will change. I believe accountancy firms to leverage on businesses in Asia are adapting to the every industry is at a turning point machine learning and give employees challenges of the digital economy and with great automation and machine the ability to reach their true potential. why education is key to understanding intelligence, and the accounting the new era. profession is no different. Routine jobs Q To leverage on the opportunities, accountants will need to get better acquainted with AI. Can you share some practical tips? A The best way for any person to get acquainted with AI is, first, to become regular readers of magazines such as TechCrunch and MIT Technology Review, which provide insight into how companies are solving business problems using AI; and, second, take courses on online platforms such as Coursera and Udemy. The idea is not for accountants to become coders or data scientists but to learn enough to collaborate with AI engineers and at the same time question and probe the biases of the solutions that AI generates. Q Humans are still needed to drive AI technology and ensure its proper usage. Is it possible that one day AI will become smart enough to make these judgment calls? A We are in the age of narrow AI, which means that it is very good at mimicking many routine tasks and mining large amounts of information to find solutions to very specific problems. It is nowhere near the stage where it can make 22 Accounting and Business September 2019 AP_YCORP_AyeshaKhanna.indd 22 11/07/2019 14:26
strategic decisions, to have empathy of Asia. This is excellent, given how Q You mentioned in a recent Economist with humans, and to connect the dots the poor have historically been unjustly Intelligence Unit podcast that one of between the philosophical, business, deprived of good education. But there the drivers of innovation in Asia is the legal and political aspects of a problem. is still value in physically studying real-world problems of developing However, one should not discount our together – learning how to approach countries. What are some of these new ability to create smarter AI machines a problem from a great teacher’s innovations that are surfacing? over time. Even though we may be far perspective, pursuing one’s curiosity A Perhaps one of the most interesting from this point today, we should debate, in interdisciplinary teams and learning innovations that we have seen in Asia discuss and ponder over how it will the emotional IQ necessary to be has been the rise of the super app, affect society, so that we continue to successful. So I don’t think that physical WeChat, in China. In one app, users can reap its benefits and reduce its risks. universities will become obsolete, but chat with each other, watch videos and their function will be far less about news, order food and do bike-sharing. Q You’ve cited education as a key imparting information and far more Now the battle is on for super apps in way to address concerns and fears about collaborative problem-solving, the rest of the region, notably in ASEAN about AI. What do you think about the debate and collaboration. and South Asia. current state of education? One of the key functions in these areas A The education system across the is the ability to use alternative data to entire world is currently broken and understand the credit worthiness of dismally underprepared for the individuals so that they can be given a 21st century. We are making several ‘The education loan for a house mortgage, a fridge or a mistakes: we are still treating disciplines child’s education. The more data an app system across the like science, engineering and humanities has on a person, the more it can use that as isolated even though the products of entire world is person’s micro-behaviours to generate the future will require a multidisciplinary currently broken a credit score. However, it is imperative approach; we are making exam grades and dismally that these apps must be governed as the end goal of schooling even though underprepared for it can be dangerous for one company students would be better evaluated to have access to data about so many the 21st century’ on project work; and we are not facets of an individual’s life. teaching the fundamental concepts of computational literacy even though this Q Is Asia leading or lagging behind in is as important as reading and writing. Q How is Asia being impacted by terms of its regulatory framework for However, the good news is that the digital economy and how are the digital economy? many countries, including Singapore businesses in the region adapting? A Given how many millions of people and Estonia, have begun to pivot their A Asia is enthusiastically coming onto are going to be affected by AI in education system to a greater focus the digital age largely due to mass Asia, I believe we’ll see leadership in on computational literacy for children, and rapid urbanisation, increase in regulation in the region. Singapore, of project-based work and internships for telecommunications infrastructure course, has already started this trend. college students and lifelong learning and, of course, the proliferation of the It just won the World Summit on the for adults. mobile phone, which acts as the nexus Information Society Prize for at its of the economy’s digital transformation. work in AI governance and ethics. The Q One of the drivers for talent Businesses are moving on to the cloud government has developed a framework growth in Asia has been the rise of and looking at how they can use data to guide organisations on how to govern self-taught digital-domain workers who and machine learning to meet the large and implement AI in a human-centred learn from online learning platforms. consumer demand that is growing in manner while encouraging innovation in Do you think physical learning will Asia as the populace moves up to the the economy. I am sure we’ll see more become obsolete? middle class. According to the Financial regulation and governance in this area A The rise of online learning platforms Times, five people join the global from other parts of Asia soon. AB has democratised access to education middle class every second and most of for much of the emerging middle class these are in Asia. Rufus Tan, journalist September 2019 Accounting and Business 23 AP_YCORP_AyeshaKhanna.indd 23 18/07/2019 15:38
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