Cross-media customer-specific inspiring social media digital print audio event reach media service local cross-media digital print MediaData 2021 ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
A division of the FUNKE Mediengruppe
oss-media customer-specific inspiring social m
gital print audio event reach media service loc
oss-media digital print MediaData 2021 Succes
national social media target group regional se
Travel rate card | Valid from 01/01/2021
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Index !
ALLGEMEINES
National marketing 3 Travel tip of the week 17
Digital 5-8 Travel recommendation of the week 18
Digital portfolio 5 Travel extra advertorial 19
Digital offer | Advertorial 6 Catalogues 20
Digital offer | Native advertising 7 Mein Urlaub (My Holiday) 21
Digital offer | Wallpaper 8 Mein Urlaub XXL 23
Daily newspapers 9-29 Smartpaper 24
Daily newspaper portfolio | North Rhine-Westphalia 9 Travel evening 26
Daily newspaper portfolio | Hamburg 10 Travel auction 28
Daily newspaper portfolio | Berlin 11 Rates | Daily newspapers 29
Daily newspaper portfolio | Thuringia 12 Type area 30-31
Daily newspaper portfolio | Lower Saxony 13 Type area | Overview 30
Topics 14 Type area | Hamburg 31
Strip ads 15 Contact 32
Next-to-matter ads 16
2
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
National marketing !
ALLGEMEINES
News, stories, services – in diverse print media and digitally linked
We think in terms of cross media and use smart
technology to dovetail all the channels. Exploit this
strength in your advertising and reach a target group
seeking travel and adventure. 18 regional daily Our daily newspapers reach We circulate 9.38
more than 3.1 million
newspapers, 51 consumer magazines, over 128
advertising journals, 23 million unique users on the
million ad paper copies
people in Germany. every week.
online portals and majority holdings in roughly 13
local radio stations in the NRW and Braunschweig Take
regions. The figures speak for themselves.
advantage
of your
marketing offer
now!
Our newspapers reach Our websites receive
23.95 million readers 148 million visits a
a month. month.
Reach your customers on all channels.
TAGESZEITUNG ANZEIGEN- ZEIT- BEILAGEN DIGITAL SOCIAL MEDIA RADIO ZIEL
BLÄTTER SCHRIFTEN
Sources: daily newspaper (Tageszeitung (TZ)) readers: ma TZ 2020 | Digital: IVW (German audit bureau of circulations) & AGOF (German association of online research) 08/20 | Advertising journal: ADA audited 3
circulation | PZ (portal newspaper) readers: b4p 2020 I
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
National marketing !
ALLGEMEINES
Our locations throughout Germany
151,220
copies sold
52,503
copies sold
105,183
copies sold
442,946
copies sold
204,082
copies sold
Total print run
over 955,000
copies sold
Over
3.1 million
daily readers
4
Source: IVW Q2 2020 | MA TZ 2020
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Digital DIGITAL
Your best option for digital advertising at each of our locations
Our cross-media offers provide an optimal communication solution
tailored to your advertising objective: print, online and social media.
In a future-oriented media house, digital media is crucial. Behind every
newspaper title is a strong online presence, and every marketplace in the
newspaper is available on the web. Reach your target group and present
your company, services and products on our portals.
We will be happy to provide an offer to suit your specific requirements
which will be as unique as your advertising message!
Over Over Over 235
23 million 148 million million page
unique users visits impressions
5
Source: IVW & AGOF 08/20
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Digital offer | Advertorial DIGITAL
/ Maximum promotional message in the look and feel of the client, implemented in an editorial style (article, video, etc.)
/ Content is supplied exclusively by the client; we offer individual design options
/ Traffic feed via promo teasers and display ads
/ For a great promotional profile and total control of content
Starter Flight Full power
80,000 promo teaser AIs1 140,000 promo teaser AIs1 250,000 promo teaser AIs1
80,000 Als display ads2 140,000 AIs display ads2 250,000 AIs display ads2
1 advertorial page 1 advertorial page 1 advertorial page
Including production costs Including production costs Including production costs
Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks
Package rate: 3,000 € Package rate: 4,500€ Package rate: 7,500€
Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates.
Submission of advertising material to: digital-cm@funkemedien.de. The general terms and conditions of the portal operators apply. 6
1(image + text-combo, medium rectangle) | 2(Ad Bundle: super banner + skyscraper + medium rectangle)
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Digital offer | Native advertising DIGITAL
/ Native article in the look and feel of the publisher site
/ Displayed on selected daily newspaper and magazine portals of FUNKE Mediengruppe
/ From package M including activation via Facebook posts (sender: news portals)
/ Quality content, created by our editors in accordance with the client’s briefing
/ Traffic feed through native teasers in editorial content
/ Link to the landing page
Package S Package M Package L
1,250 article views 2,000 article views 3,200 article views
– 1x Facebook posting 2x Facebook postings
Including production, text, Including production, text, Including production, text,
handling and optimisation handling and optimisation handling and optimisation
Duration min. 4 weeks Duration min. 4 weeks Duration min. 4 weeks
Billing via CPV model Billing via CPV model Billing via CPV model
2.40 CPV 2.20 CPV 1,875 CPV
3,000€ 4,400€ 6,000€
Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 7
Submission of advertising material to: digital-cm@funkemedien.de. The GTCs of the portal operators apply.
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021 Digital offer | Wallpaper DIGITAL / Highest visibility / Maximum viewability: sticky wallpaper permanently in the immediately visible area / Link to the landing page (e.g. hotel website or booking page) / Scalable offer Example 160,000 ad impressions (visual contacts) 2,520.00€ n/n Rates are in euros and exclude VAT. The package rates include agency commission, but are not discountable. FUNKE Mediengruppe reserves the right to change the rates. 8 Submission of advertising material to: digital-cm@funkemedien.de. The GTCs of the portal operators apply.
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Daily newspapers | North Rhine-Westphalia TAGESZEITUNG
Professional journalism is our passion
Our titles are strong brands, both as print products and as e-papers in our online news
portals. The local editorial offices pursue a joint mission, and have extensive knowledge of
the requirements and interests of readers in the individual cities. The journalists are always
out on the road, from the Lower Rhine to the Ruhr region to the Sauerland to find
some interesting and significant stories from the regions.
The travel industry management publishes high-value
content on travel and tourism on over 100 publication Emmerich Issel-
burg
Kleve
Rees
dates a year. Use this editorial environment for your 155
Hamminkeln
Haltern
Goch
advertising and reach a travel-savvy and adventurous Wesel
Schermbeck
Oer-
Erkenschwick
Xanten
target group with a high net household income. Your Weeze Marl Recklinghausen
133 Waltrop
Voerde Herten Berg-
Bottrop
ad booking will enable you to reach a large proportion Rheinberg
Dinslaken
102
122
Gladbeck Castrop-
kamen
Kamen
Kamp- 127 Gelsen- Herne Rauxel
of consumers in Germany's most important tourism Lintfort
Neukirchen-
Ober-
hausen
kirchen 028
Dortmund
Unna
126
Vluyn Duisburg 106 Bochum 125
Fröndenberg
source market. Moers
101
Watten-
021
104 Essen scheid Witten Menden
Mülheim 103 136 179 Marsberg
Herdecke Arnsberg
105 Hattingen Hemer 186 Brilon
147 Wetter
Velbert Iserlohn
Hagen
Heiligen- 107 Sprock- Gevelsberg 372
177
haus hövel Balve Meschede
Ennepetal 188
168 Sundern
Schwelm
Düsseldorf
151
Erkrath Medebach
Hilden Schmallenberg Winterberg
1.46 million 442,946 Langen-
feld
Monheim
Attendorn
Lenne-
stadt
readers copies sold Olpe
183
Bad Berleburg
Kreuztal
Netphen
Siegen
384
Neukirchen
9
Source: ma TZ 2020 | IVW Q2 2020
FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Daily newspapers | Hamburg TAGESZEITUNG
Professional journalism is our passion
The HAMBURGER ABENDBLATT has five regional editions, and is the most widely
read subscription newspaper in the Hamburg metropolitan area and one of the
most successful regional subscription newspapers in Germany. Regional expertise
and in-depth reporting on national and international events make the newspaper
and abendblatt.de a leading information medium and the major advertising
marketplace in the north.
Bad
Bramstedt Bad
A newspaper with two titles for Hamburg and for Schleswig-Holstein: Segeberg
the BERGEDORFER ZEITUNG/LAUENBURGISCHE LANDESZEITUNG Kaltenkirchen
Reinfeld
Henstedt-Ulzburg
appears in the Hamburg municipality of Bergedorf and
Bad
Oldesloe
the southern areas of the Stormarn and Herzogtum Lauenburg districts. Elmshorn Norder-
stedt
Quickborn Bargtheide
Uetersen Pinneberg Ahrensburg
Wedel Trittau
Stade HAMBURG
Reinbek
Harburg
BERGEDORF
Buxtehude Geesthacht
Lauenburg
416,000 151,220 Seevetal
Winsen
readers copies sold Tostedt
Buchholz
Hanstedt Lüneburg
Salzhausen
Scheeßel Egestorf
Amelinghausen
Schneverdingen
10
Source: ma TZ 2019 | IVW Q2 2020 | Reader reach complete edition HA + BZ (circulation area HA).FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Daily newspapers | Berlin TAGESZEITUNG
Professional journalism for Berlin is our passion
The Berliner Morgenpost demonstrates its unique passion for the capital seven
days a week and offers award-winning quality journalism from Berlin for Berlin.
The Berliner Morgenpost enables you to reach particularly engaged and
exclusive readers to whom the daily newspaper is very important and highly
significant as a trustworthy source of information. Our readers are confident
that they can rely on the quality of the articles and reports in the newspaper,
both in printed and digital form.
The Berliner Morgenpost - an essential guide to the capital.
364,000 52,503
readers copies sold
11
Source: ma TZ 2020 | IVW Q2 2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Daily newspapers | Thuringia TAGESZEITUNG
Professional journalism is our passion
The TA is close to the lives and everyday experiences of readers. It is committed,
and is engaged with and proud of the region. TA is THE marketplace in Thuringia
for information, opinions, background information and new ideas.
Our motto: WIR LEBEN THÜRINGEN (WE LIVE THURINGIA)!
The OTZ is a local newspaper that is passionate about the interests of East
Thuringia. This allows the paper to actively help readers understand
everyday issues. It supports numerous projects in the region. Nordhausen
The motto: WIR SIND HEIMAT (WE ARE LOCAL). Worbis
Heiligenstadt Sonderhausen Artern
The TLZ writing style is plain language. It is a family newspaper that resolutely
and clearly states its own regional priorities. Mühlhausen
Sömmerda
It is useful, and provides deep insights by explaining complex issues and
Bad Langensalza
relationships in simple terms.
Apolda
Erfurt
Eisenach Weimar Eisen-
Gotha Jena berg
Stadt- Gera
Arnstadt roda
638,000 204,082 Rudolstadt
readers
Pößneck Greiz
copies sold Ilmenau Zeulen-
roda
Schleiz
Saalfeld
Bad
Lobenstein
12
Source: ma TZ 2020 | IVW Q2 2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Daily newspapers | Lower Saxony TAGESZEITUNG
Professional journalism is our passion
Today more than ever, our regional daily newspapers are service providers with
a wide range of tasks. But their core competence remains the same: to provide
serious, independent and critical information. Our editors do thorough research
and write with a clear head and passion.
We are present and firmly rooted in the region. We create proximity with
consistent regional and local reporting. We also are courageous in taking
responsibility with our critical and independent journalism. The Braunschweiger
Zeitung is a fixed and reliable feature in the everyday lives of many people.
285,000 105,183
readers copies sold
13
Source: ma TZ 2020/BZ region | IVW Q2 2020 BZR Mon-SatFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Topics TAGESZEITUNG
Themes Publication day Ad deadline Circulation
Catalogue inserts XXL (tabloid) 09/01/2021 11/12/2020 At all 5 locations
Mein Urlaub: water sports and holidays on the water (tabloid) 15/01/2021 11/12/2020 North Rhine-Westphalia
January
Focus: river cruises/cruises 23/01/2021 18/01/2021 At all 5 locations
Travel catalogues 30/01/2021 20/01/2021 At all 5 locations
Travel catalogues 20/02/2021 10/02/2021 At all 5 locations
February
Mein Urlaub: spa and wellness (tabloid) 26/02/2021 05/02/2021 North Rhine-Westphalia
Mein Urlaub XXL (tabloid) 10/03/2021 19/02/2021 At all 5 locations
March
Mein Urlaub: cycling and active holidays (tabloid) 26/03/2021 05/03/2021 North Rhine-Westphalia
April Travel auction through “Bietfieber” (bidding fever) (online) 29/04/2021 - 09/05/2021 16/04/2021 At all 5 locations
Mein Urlaub: the most beautiful travel destinations (tabloid) 07/05/2021 16/04/2021 North Rhine-Westphalia
May
Focus: river cruises/cruises 08/05/2021 03/05/2021 At all 5 locations
Mein Urlaub: last-minute and holidays on your doorstep
June 18/06/2021 28/05/2021 North Rhine-Westphalia
(tabloid)
Advertisements: summer promotion: 3 for 2 or 5 for 3
July 01/07/2021 - 31/08/2021 At all 5 locations
(tourism only)
August Mein Urlaub: hiking and active holidays (tabloid) 27/08/2021 06/08/2021 North Rhine-Westphalia
Focus: river cruises/cruises 18/09/2021 13/09/2021 At all 5 locations
September
Focus: natural travel/sustainability 25/09/2021 10/09/2021 At all 5 locations
October Travel auction - “Bietfieber” (bidding fever) (online) 28/10/2021 - 07/11/2021 15/10/2021 At all locations
Mein Urlaub: winter sports and holidays in the snow (tabloid) 05/11/2021 15/10/2021 North Rhine-Westphalia
November
Focus: river cruises/cruises 06/11/2021 29/10/2021 At all 5 locations
December Travel catalogues 11/12/2021 01/12/2021 At all 5 locations
14
At all 5 locations = North Rhine-Westphalia, Hamburg, Berlin, Thuringia, Lower SaxonyFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel - strip ad and travel corner ad TAGESZEITUNG
Prominent placing!
The travel strip ad is ideal for advertising several offers from one provider or for a specific region!
If available, exclusively on page 1
The special eye-catcher!
Your advertisement will appear under editorial text.
Publication date Ad deadline
Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Ad formats
Agency rate*/€
Strip ad 1/4 page across Corner ad 1/4 page high)
6 columns / 110 mm 3 columns / 220 mm
NRW 5,500.00
(315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
6 columns / 130 mm 3 columns / 264 mm
Hamburg (375 mm wide x 130 mm high) (184.5 mm wide x 264 mm high) 4,000.00
6 columns / 130 mm 3 columns / 264 mm
Berlin 2,500.00
(375 mm wide x 130 mm high) (184.5 mm wide x 264 mm high)
6 columns / 110 mm 3 columns / 220 mm
Thuringia 3,500.00
(315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
6 columns / 110 mm 3 columns / 220 mm
Lower Saxony 2,500.00
(315 mm wide x 110 mm high) (155.0 mm wide x 220 mm high)
Total: 16,500.00
15
*Special rates for tourism clients, net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Next-to-matter ads TAGESZEITUNG
High visibility!
Your ad appears directly in the reader's view on the title page in the travel section.
Publication date Ad deadline
Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Ad format Agency rate*/€
NRW 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 1,000.00
Hamburg 1 column / 50 mm (57.5 mm wide x 50.0 mm high) 750.00
Berlin 1 column / 50 mm (57.5 mm wide x 50.0 mm high) 500.00
Thuringia 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 650.00
Lower Saxony 1 column / 50 mm (49.0 mm wide x 50.0 mm high) 500.00
Total: 3,100.00
16
*Special rates tourism clients, net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel tip of the week TAGESZEITUNG
Reserved for you!
Take the chance and reserve the travel tip of the week to place your offer in the spotlight.
Our frame makes your ad the focus.
Publication date Ad deadline
Travel section at the weekend Tuesday 4.00 pm
Ad formats and rates
Availability within the
Ad format Agency rate*/€
frame provided
NRW 4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 2,600.00
3 columns / 100 mm (139.2 mm wide x 100.0 mm high) 136.2 mm x 88.0 mm 1,500.00
Hamburg
4 columns / 120 mm (186.0 mm wide x 120.0 mm high) 183.5 mm x 107.0 mm 2,300.00
3 columns / 100 mm (139.2 mm wide x 100.0 mm high) 136.2 mm x 88.0 mm 775.00
Berlin
4 columns / 120 mm (186.0 mm wide x 120.0 mm high) 183.5 mm x 107.0 mm 1,350.00
3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 130.0 mm x 88.0 mm 1,150.00
Thuringia
4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 1,850.00
3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 130.0 mm x 88.0 mm 775.00
Lower Saxony
4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 1,350.00
17
*Special rates tourism clients, net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel recommendation of the week TAGESZEITUNG
Hot property!
Stand out from the crowd! Book the travel recommendation of the week on Wednesdays and present your offer with a USP!
Publication date Ad deadline
Travel section on Wednesday in North Rhine-Westphalia Tuesday 9.00 am
Ad formats and rates
Availability within the frame
Ad format Agency rate*/€
provided
3 columns / 100 mm (133.0 mm wide x 100.0 mm high) 130.0 mm x 88.0 mm 1,850.00
NRW
4 columns / 120 mm (178.5 mm wide x 120.0 mm high) 176.0 mm x 107.0 mm 2,600.00
18
*Special rates tourism clients, net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel extra advertorial TAGESZEITUNG
More than just an ad
Combine PR advertorial and classic ad. They can build on and rely on our support at all times. We supplement the "classic ad" with the suitable PR text in our special advertising form,
Travel extra! We would be happy to assist you with professional text design.
A maximum of 50% of the space is available for your classic advertisement.
Publication date Ad deadline
Travel section at the weekend 14 days before the publication date
Ad formats and rates
Ad format Agency rate*/€
Full page 19,000.00
NRW
1/2 page 9,900.00
Full page 14,000.00
Hamburg
1/2 page 7,500.00
Full page 7,500.00
Berlin
1/2 page 4,000.00
Full page 12,000.00
Thuringia
1/2 page 6,500.00
Full page 7,500.00
Lower Saxony
1/2 page 4,000.00
Total full page: 58,900.00
Total 1/2 page: 29,900.00
19
*Special rates for tourism clients, net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Catalogues Your free
TAGESZEITUNG
catalogue for
Two steps to success
6 months on
1. Our readers can order their catalogues/brochures by coupon, fax or Internet at: www.funke-reisekataloge.de.
www.funke-
2. We collect the incoming addresses and forward them to you digitally bundled and free of charge.
reisekataloge.de
Catalogue inserts XXL
The XXL catalogue insert in half-newspaper format enables you to advertise your travel catalogues in a topic-related environment, including a coupon service.
Publication date Ad deadline Ad format Agency rate*/€
9 January 2021 11 December 2020 1 column / 86 mm (44 mm x 86 mm) 1,950.00
Travel catalogues
As a collective in the weekend travel sections.
Publication date Ad deadline Ad format Agency rate*/€
30 January 2021 20 January 2021
20 February 2021 10 February 2021 1 column / 86 mm (44 mm x 86 mm) 1,950.00
11 December 2021 1 December 2021
Circulation of the catalogue inserts XXL and travel catalogues
Complete edition of all daily newspapers in the FUNKE Mediengruppe. Over 955,000 copies sold and over 3.1 million readers.
*net less agency commission 20
Sources: IVW Q2 2020 | MA TZ 2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Mein Urlaub (My Holiday) TAGESZEITUNG
Your special extra
“Mein Urlaub” (My Holiday) is one of the most popular holiday magazines with readers in the FUNKE Mediengruppe.
We publish seven issues a year which cover inspiring holiday ideas, present attractive destinations and provide our readers with useful tips on how to prepare for their holiday.
The focus is always on new and diverse topics and themes!
Circulation in North Rhine-Westphalia
Topic Publication date Ad deadline
11/12/2020 (advertorial)
Water sports and holidays on and by water 15/01/2021
22/12/2020 (classic)
05/02/2021 (advertorial)
Spa and wellness 26/02/2021
17/02/2021 (classic)
05/03/2021 (advertorial)
Cycling and active holidays 26/03/2021
17/03/2021 (classic)
16/04/2021 (advertorial)
The most beautiful destinations 07/05/2021
28/04/2021 (classic)
28/05/2021 (advertorial)
Last-minute and holidays on your doorstep 18/06/2021
09/06/2021 (classic)
06/08/2021 (advertorial)
Hiking and active holidays 27/08/2021
18/08/2021 (classic)
15/10/2021 (advertorial)
Winter sports and holidays in the snow 05/11/2021
27/10/2021 (classic)
Agency rate for variable formats
mm rate 13.50€*
Advertorial format rates for tourism clients, see next page.
21
*net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Mein Urlaub (My Holiday) TAGESZEITUNG
Tailor-made for you
Our travel editorial team is your dedicated partner and will create the impressive advertorial in an editorial style with you!
The only elements we require from you is ready-made content and images, which we then incorporate into our layout. The uniform design and geographical order of our advertorial ads
ensure our readers find your content quickly and easily.
Advertorial ads can only be booked by tourism clients and if the entire print run is booked. The coupon service* is of course included!
Ad formats and rates
Ad formats NRW Agency rate**/€
Full page (210 mm x 315 mm) 5,700.00
1/2 page (210 mm x 155 mm) 3,200.00
*Coupon service: our readers can order their catalogues/brochures by coupon, fax or Internet from: www.funke-reisekataloge.de. We collect the incoming addresses and forward them to you digitally bundled and free of
charge. 22
**net less agency commissionFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Mein Urlaub XXL TAGESZEITUNG
Total print run
Largest travel magazine in Germany over 955,000
copies sold
Mein Urlaub XXL (my holiday XXL) – takes your offers on the road again in March 2021.
The tabloid format with an image-rich design appears in the FUNKE Mediengruppe daily newspaper titles in NRW, in the selected daily newspaper
titles of FUNKE Medien Thüringen, Berliner Morgenpost, Hamburger Abendblatt and Braunschweiger Zeitung. The supplement therefore covers the Over
most important metropolitan areas and source markets for the tourism industry in Germany. Advertise your offers for the travel trends of the year at the start of the 3.1 million daily
ITB (travel and tourism fair) in Berlin in an editorial environment relating to the topic. Inspire some holiday dreams and wanderlust of the readers and conquer the newspaper
premium market in Hamburg, North Rhine-Westphalia, Thuringia, Lower Saxony with its high purchasing power and the German capital, Berlin. readers
every dayr
Exploit this unbeatable reach to address your target group with precision and at attractive rates.
Publication date Ad deadline Copy deadline
10/03/2021 19/02/2021 02/03/2021
Ad formats and rates
Circulation Ad formats Agency rate*/€
Full page 4c (210 mm x 315 mm) 29,900.00
North Rhine-Westphalia
1/2 page 4c (210 mm x 155 mm) 17,500.00
Hamburg
Berlin Special placement
Thuringia
Full page 4c – back cover 32,900.00
Lower Saxony
1/2 page 4c – inside and back inside cover 31,900.00
*net less agency commission 23
Source: IVW Q2 2020 | MA TZ 2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
SMARTPAPER SONDER-
THEMEN
The intelligent, customised and personalised newspaper - tailored to your topics and themes
FUNKE is launching a new SMARTPAPER, a customised print newspaper for advertisers which
enables them to reach their desired target group personally and by name.
The SMARTPAPER – your tabloid paper - your advantages
/ Your brands and products as a standalone newspaper in the mailboxes of our readers
/ High-quality journalistic content through close coordination between you and our
special topics editorial team
/ Our combined senders enable you to exploit the credibility of our strong daily newspaper
brands
/ Personal and specific address of each individual reader in the lead story
/ Option to customise the SMARTPAPER by exchanging individual motifs and branch
addresses
/ Low wastage through aiming precise target groups
Three steps to your personalised newspaper
/ Selection of your target group from our approximately 1 million customer addresses
/ Creation of editorial and journalistic preparation of your strategic topic. Individual
advertising motifs are also possible, e.g. based on your branch network
/ Personalised address and delivery to the mailboxes of your target group
24FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
SMARTPAPER rates SONDER-
THEMEN
One rate = all services included
From data analysis to editing, design, printing and personalised delivery - everything from
a single source!
Rate/€ per copy
Issue from 8 pages 12 pages 16 pages 20 pages
50,000 units 1.89 2.29 2.59 3.09
40,000 units 1.99 2.39 2.69 3.19
30,000 units 2.09 2.59 2.89 3.39
25,000 units 2.19 2.69 3.09 3.69
20,000 units 2.29 2.89 3.29 3.89
15,000 units 2.49 3.19 3.59 4.19
10,000 units 2.79 3.49 3.99 4.69
5,000 units 3.49 4.29 4.89 5.79
25
Rates are per unit plus VAT. including target group analysis, editing and circulation, availability on requestFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel evening TAGESZEITUNG
442,946
Direct contact with readers daily newspapers
sold in NRW
The concept - a travel evening with FUNKE
Together we will invite our readers and users to a special evening at the FUNKE Media Office. Provide information about your offers and the different
destinations in your portfolio. You bring the guests closer to the most beautiful places of the destinations in a convivial atmosphere with finger food
Hosting of the evening by a representative of the FUNKE MEDIENGRUPPE (e.g. the spokesperson for corporate communications).
Procedure and information
The venue is the conference room in the FUNKE Media Office (address: Jakob-Funke-Platz 1, 45127 Essen).
The space can accommodate up to 199 guests. In addition to the cloakrooms, the foyer provides enough space
to present your offer and some bar tables.
The operator Bistro EssArt will also make its premises available for the evening (parts of the FUNKE staff
restaurant)
(more information and details will follow in a separate offer).
Advance notice in the daily newspaper titles in NRW
/ A notice will appear (1/4 page ad in the travel section) in the run-up to the travel evening
/ Additional raffles for the "last places" for the event will appear in a 1/4 page ad in the travel section on
Saturday
/ Editorial preview in the travel journal on a full page
/ Additional notes on the full page in the newspaper itself
26
Source: IVW Q2 2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel evening Over 134
TAGESZEITUNG
million page
Direct contact with readers impressions/month
and 1.7 million
Advance notice on social media and online
Facebook fans
The joint event will also have a high profile on our digital channels. Extension of editorial coverage with an online advertorial in the travel channel of our
digital news portals. Raffle of places for the evening via a Facebook post - you can incorporate your offers in the post.
Follow-up coverage - print and online
After the event, we provide a full-page report on the successful evening for the readers in the travel section of the daily newspapers with some great pictures, written exclusively by our
special topics editorial team.
We also keep users updated on the evening in the online advertorial. In addition to texts and images, we can also include videos of the evening or your own videos here with a reference
to your offers.
27
Source: IVW & AGOF 08/2020FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Travel auction Autumn travel DIGITAL
auction
Bietfieber.de (bid fever) – Germany’s biggest travel auction 28/10/2021 to
07/11/2021
Bietfieber.de has many attractive travel offers for our readers and Internet users! We achieve a national monthly reach of up to 52.38 Closing date
million users with our media in North Rhine-Westphalia, Hamburg, Berlin, Thuringia and Lower Saxony. 15/10/2021
THANKS! We receive your top travel offers or credit vouchers that can be used in any way by the winner, for the auction.
Spring travel
ON THE NET! Your bids will be offered on the auction platform. Bidders can learn about the offers and alternatives before
auction
and during the auction.
29/04/2021 to
THE WINNING BID? Good luck! For each of your offers you will receive a promotional credit (in the value of the catalogue rate).
09/05/2021
Use this to place an ad in the titles of FUNKE Medien Nordrhein-Westfalen, FUNKE Medien Hamburg, FUNKE Medien
Closing date
Thüringen, FUNKE Medien Niedersachsen, the Berliner Morgenpost or on the online sites of the newspapers.
16/04/2021
6 steps to the target!
1. For example, you provide a package tour or an individual travel package. Travel price 3,000.00€ including VAT
2. Your offer appears on our auction platform at the starting price of 1,500.00€.
3. Some auction offers are published and advertised in the FUNKE daily newspapers in North Rhine-Westphalia, Berliner
Morgenpost, Hamburger Abendblatt, Thüringer Allgemeine, Ostthüringer Zeitung, Thüringer Landeszeitung, Braunschweiger
Zeitung, Wolfsburger Nachrichten, Salzgitter Zeitung, Wolfenbütteler Zeitung, Peiner Nachrichten, Gifhorner Rundschau,
Helmstedter Nachrichten and social media.
4. The bidder with the highest bid during the auction buys the trip for 2,000.00€ and pays the publisher.
5. After payment, the bidder receives a purchase certificate from us and presents it to the provider. You exchange the purchase
certificate for the travel voucher including the receipt and guarantee. Please contact our project manager if you
6. You will receive an advertising credit for the travel price (e.g.: 3,000.00€ including VAT) from the publisher who will include your have further questions on our travel auction:
ads which can be redeemed in the spring travel auction by 30/09/2021 and in the autumn travel auction by 31/03/2022.
Insaf Mazur:
Tel.: +49 (0) 201 804-2188
Email: auktion@bietfieber.de
28
Source: b4p 2020 I (TZ, PZ, AZB in the TZ VG, Digital, Westfunk – without social media)FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Rates daily newspapers TAGESZEITUNG
North Rhine-Westphalia Hamburg Berlin Thuringia Lower Saxony
(travel section Wed + Sat) (travel section Sat) (travel section Sun) (travel section Sat) AA** (travel section Sat)
Tourist Tourist Tourist Tourist Tourism/Tour- Tourist
Tourism 4c Tourism s/w Tourism 4c Tourism 4c Tourism 4c Tourism 4c
industry industry industry industry ist industry 4c industry
mm agency rate
33.75 19.07 14.30 23.81 11.08 12.35 12.35 9.76 9.76 12.29 15.67 9.00
Text columns
mm agency rate
33.75 19.07 14.30 23.81 11.08 8.35 8.35 9.76 9.76 12.29 13.44 9.00
Ad columns
mm direct rate – – – 20.24 9.42 – – 8.30 8.30 10.45 – –
Tourism 4c – rates**/€
North Rhine-Westphalia Hamburg Berlin Thuringia Lower Saxony Total occupancy
(travel section Wed + Sat) (travel section Sat) (travel section Sun) (travel section Sat) (travel section Sat)
Travel strip/corner ad
5,500 4,000 2,500 3,500 2,500 16,500
1/4 page
Text section 1/50 mm 1,000 750 500 650 500 3,100
Travel tip of the week
– 1,500 775 1,150 775 –
3/100
Travel tip of the week
2,600 2,300 1,350 1,850 1,350 –
4/120
Travel recommendation of
1,850 – – – – –
the week 3/100 (Wed only)
Travel recommendation of
2,600 – – – – –
the week 4/120 (Wed only)
Travel extra advertorial
19,000 14,000 7,500 12,000 7,500 58,900
Full page
Travel extra advertorial
9,900 7,500 4,000 6,500 4,000 29,900
1/2 page
Catalogue section ad
– – – – – 1,950
44 x 86 mm
Mein Urlaub mm rate 13.50 – – – – –
Mein Urlaub advertorial
5,700 – – – – –
Full page
Mein Urlaub advertorial
3,200 – – – – –
1/2 page
*Allgemeiner Anzeiger (General Gazette) **Special rates for tourism clients, net less agency commission
Tourist industry: bus, train, flight, ship, travel agencies, tour operators, events, travel literature, travel and sports suppliers 29
Tourism: hotels, guest houses, holiday apartments, holiday agencies, spa administrations, tourist associations, leisure parksFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Type area | Overview
North Rhine-Westphalia The
detailed technical
Type area (max.) for daily newspapers Type area (max.) for tabloid products specifications are shown
Panorama page: 665 mm x 440 mm Panorama page: 440 mm x 315 mm in the rate cards for the
Full page: 315 mm x 440 mm Full page: 210 mm x 315 mm locations at:
funkemediasales.de/
Line lengths* Line lengths* mediadaten/
Ad pages Editorial pages 1 column = 39.00 mm
1 column = 42.0 mm = 49.0 mm 2 columns = 81.75 mm
2 columns = 87.5 mm = 102.2 mm 3 columns = 124.50 mm
3 columns = 133.0 mm = 155.4 mm 4 columns = 167.25 mm
4 columns = 178.5 mm = 208.6 mm 5 columns = 210.00 mm
5 columns = 224.0 mm = 261.8 mm
6 columns = 269.5 mm = 315.0 mm
7 columns = 315.0 mm
Berlin Thuringia Lower Saxony
Type area (max.) (nordic format) Type area (max.) for daily newspapers Type area (max.) for daily newspapers
Full page: B 375 mm x H 528 mm Panorama page: 655 mm x 440 mm Panorama page: 665 mm x 440 mm
Full page: 315 mm x 440 mm Full page: 315 mm x 440 mm
Line lengths*
Ad pages Editorial pages Line lengths* Line lengths*
1 column = 45 mm = 57.5 mm Ad pages Editorial pages Ad pages Editorial pages
2 columns = 92 mm = 121.0 mm 1 column = 42.0 mm = 49.0 mm 1 column = 42.0 mm = 49.0 mm
3 columns = 139 mm = 184.5 mm 2 columns = 87.5 mm = 102.2 mm 2 columns = 87.5 mm = 102.2 mm
4 columns = 186 mm = 248.0 mm 3 columns = 133.0 mm = 155.4 mm 3 columns = 133.0 mm = 155.4 mm
5 columns = 233 mm = 311.5 mm 4 columns = 178.5 mm = 208.6 mm 4 columns = 178.5 mm = 208.6 mm
6 columns = 280 mm = 375.0 mm 5 columns = 224.0 mm = 261.8 mm 5 columns = 224.0 mm = 261.8 mm
7 columns = 327 mm 6 columns = 269.5 mm = 315.0 mm 6 columns = 269.5 mm = 315.0 mm
8 columns = 375 mm 7 columns = 315.0 mm 7 columns = 315.0 mm
30
*Line lengths not identical with imprint pagesFUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Type area | Hamburg !
ALLGEMEINES
Column width (including gutter)
Detailed technical
specifications are
Nordic format
1 2 3 4 5 6 7 8 Panora- contained in the rate
column columns columns columns columns columns columns columns ma
cards of the locations
Hamburger Abendblatt text columns
57.5 mm 121.0 mm 184.5 mm 248.0 mm 311.5 mm 375.0 mm - - 755.0 mm
at:funkemediasales.de/
Editorial pages mediadaten/
Hamburger Abendblatt ad columns
45.0 mm 92.1 mm 139.2 mm 186.4 mm 233.5 mm 280.7 mm 327.8 mm 375.0 mm 775.0 mm
classifieds, special publications
Tabloid text column
HA editorial specials, HH live 57.5 mm 121.0 mm 184.5 mm 248.0 mm
Editorial pages
Tabloid ad columns
HA ads special publications, 45.0 mm 95.7 mm 146.5 mm 197.2 mm 248.0 mm
HH live section and cinema ads
Tabloid “half format” ad columns
25.8 mm 57.5 mm 89.2 mm 120.9 mm 152.6 mm 184.3 mm 216.0 mm 248.0 mm
HH live events calendar
1 2 3 4 5 6 7 8 Panora-
column columns columns columns columns columns columns columns ma
Berlin format
45.0 mm 92.4 mm 139.8 mm 187.2 mm 234.6 mm 282.0 mm - - 597.0 mm
weekly papers
Braunschweig format
49.0 mm 102.0 mm 155.0 mm 209.0 mm 262.0 mm 315.0 mm - - 655.0 mm
Bergedorfer Zeitung
Format adjustments for the complete edition Hamburger Abendblatt / Bergedorfer Zeitung
Layout of the complete edition: owing to the different type areas of the Hamburger Abendblatt and Bergedorfer Zeitung, the publisher automatically adjusts the copy for the
Bergedorfer Zeitung, provided it is suitable and corresponds to the format specifications of the Hamburger Abendblatt. Specific conversion factors must be taken into account if the
copy is supplied for both newspapers. These can be viewed in the current general rate card for Hamburg at:
www.funkemediasales.de/mediadaten/
31FUNKE MediaSales, travel rate card, valid from 01/01/2021 | Version April 2021
Contact !
ALLGEMEINES
We look forward to hearing from you!
FUNKE Mediengruppe represents news, stories and services, high quality and cross-media. Head of Travel Sector Management
We offer you a wide range of products with strong daily newspaper titles, advertising journals Oliver Blumentrath
and an impressive digital portfolio. Tel.: +49 (0) 201 804-8340
This diversity is almost unique compared to any other media company in Germany. Why not Email: o.blumentrath@funkemedien.de
exploit our advertising power in your themed environment. Our expert team, the “Travel
Sector Management” team, always has its finger on the pulse, and will help you plan your
advertising in our media. Internal Sales Travel
Whether in the daily newspapers, advertising journals, online portals or target group Insaf Mazur
magazines. Almost anything is possible: from a classic ad to an individual advertorial, to the Tel.: +49 (0) 201 804-8894
conception and creation of a special supplement or insert. Email: i.mazur@funkemedien.de
We’re sure to find the right solution for you, even faced with the most unusual
communication requests!
Telesales Travel
Thomas Völker
Tel.: +49 (0) 201 804-1551
Email: t.voelker@funkemedien.de
Marketer
FUNKE MediaSales
FUNKE Services GmbH
Jakob-Funke-Platz 1, 45127 Essen,
Register court: domicile Essen | District court: Essen | HRB 26674
Tax ID no.: 112/5758/2194 | VAT ID no. DE301937751
To view the General Terms and Conditions, please visit:
funkemediasales.de/agb/
32You can also read
