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BRIEFING PACK
CRICKET
August 2018
C
caytooCONTENTS: CRICKET BRIEFING PACK
EXECUTIVE SUMMARY 3
WHAT IS CRICKET? 7
FACTS AND FIGURES 9
FINANCIALS 11
PARTICIPATION 13
ATTENDANCE 15
MEDIA COVERAGE 17
COMMERCIAL PARTNERS 19
RESEARCH AND INSIGHT 23
CLUBS 26
ATHLETES, UMPIRES, COACHES 30
GOVERNING BODIES 38
COMPETITIONS 40
NEWS STORIES 443 EXECUTIVE SUMMARY
EXECUTIVE SUMMARY 4 Cricket’s splintering nature offers new audiences for brands In a sense, cricket today suffers from a multiple personality disorder with three formats of the game vying uneasily for superiority. There’s Test Match cricket, the oldest and purist’s version (played over five days), the one-day or 50-over version and now T20 - the shortest format, played over a few hours. However, this struggle is suiting a very particular purpose - to widen the game’s appeal beyond its upper-middle class origins and move more inline with a world of shortening attention spans, bitesize consumption and instant fixes. The philosophy being, the shorter the version, the wider its appeal. To illustrate the point, the ECB (the governing body in this country) has also announced plans for a hundred-ball franchise tournament in 2020 - a version 17% shorter than the current T20 format. Over 301,000 people aged 16 or over play cricket at least twice a month, making it the fifteenth most popular sport, overall, but the second most popular team sport (behind football), according to Sport England’s annual Active Lives survey. Females account for 10% of this figure (compared to 25% in basketball, 14% in rugby union and 9% in football) while the ECB estimates 30% of recreational cricketers are from South Asian communities. Indeed, one of the strategic aims of the ECB is to “make cricket a game for everyone” and there are various major initiatives underway to drive inclusivity and participation among children, women and ethnic minorities. When it comes to children, one of the initiatives is “All Stars”, which aims to introduce the game to 55,000 5-8 year olds (up from 18,000 in 2017) across 2,000 clubs. Unlike football for example, the national team - rather than the clubs - dominates the English landscape. Natwest is currently the ECB’s title sponsor for international, county and recreational cricket, with Rubicon as the official soft drink and T.M. Lewin, official formalwear. Previous headline sponsors include Waitrose and investment bank Investec. Sky Sports own the rights to live TV coverage, while Channel 5 provides highlights and BBC live radio coverage. The latest broadcast deal, starting in 2020 for five years, saw Sky and the BBC pay a combined total of £1.1bn. Another advantage of the different formats is the wide array of tournaments, with some form of World Cup every year: this year it’s the women’s T20, 2019 is the men’s one day version (in England), 2020 has the men’s T20, while 2021 hosts the women’s one-day tournament.
EXECUTIVE SUMMARY 5 In addition, there’s a two-year long Test Match league-style tournament expected to start in 2019 with the final potentially at Lord’s (in London) in 2021. And there’s the biennial Ashes Test Match series between England and Australia, the most famous cricket event among the general British public. The peak viewing figure for the men’s 2005 Ashes, broadcast on terrestrial TV, was almost 9 million compared to just 340,000 for the most recent series which was broadcast on BT Sport. However, the 2005 series was in England whilst the recent iteration was in Australia, so matches started around midnight. In the men’s game, England are the favourites for next year’s World Cup (ranked #1 in the world for one-day cricket), compared to #5 for Test Matches and T20s, whilst the women are ranked #2 (women have a single ranking combining all three formats). Indeed, England won the last one-day women’s World Cup (hosted in England), beating India at Lord’s before a sell-out crowd of 26,500. The match was watched by a record 1.1 million people in the UK on Sky Sports — the highest viewing figures in this country for any women’s cricket match and a larger audience than the average football Premier League match. The hashtag #WWC17 was the most tweeted hashtag for women’s sport in 2017, with one million tweets. Captain Heather Knight is arguably the women’s highest-profile player and was awarded an OBE, while Tammy Beaumont, Player of the World Cup Tournament, and Anya Shrubsole, Player of the Final, have both been awarded MBEs. Back on the domestic front and Specsavers sponsors the primary competition - the men’s county championship (the four-day version of the game). Specsavers took over from insurance brand Liverpool Victoria (or LV=) while other insurers Royal London sponsor the one-day competition and Vitality Health, the T20 “Blast”. Around 880,000 attend Blast matches, overall, with the average attendances among the 18 counties at 7,500 (compared to about 1,350 for the women’s). Sky report the TV audience being 3.4 million viewers with 38% being ABC1 Men. Kia sponsors the primary women’s competition, the Super League, a T20 format. Sky Sports will broadcast 12 Kia Super League matches this summer - almost double the amount last year. Western Storm are the current champs (captained by Heather Knight), while Nottingham are the current champs in the men’s version and the Royal London one-day cup. Essex are holders of the Specsavers County Championship. Other sponsors across cricket include Yorkshire Tea, Hardys, Veuve Clicquot, William Hill, Nike, Brooks Macdonald, and MS Amlin. Cricket is considered a relatively ‘safe’ environment by brands when it comes to sponsorship.
EXECUTIVE SUMMARY 6 However, a couple of major recent controversies have tested this. In September last year, Ben Stokes, arguably England’s most high-profile player (along with captain Joe Root) was caught fighting outside a Bristol nightclub. This led to his suspension from the England team, being dropped by sponsor New Balance and causing brewer Greene King to pull TV ads featuring the star. More recently, members of Australia’s national team were caught cheating which led to brands including Asics, Commonwealth Bank, LG Australia and Magellan Financial Group ending their associations. However, these are rare exceptions. Cricket provides many opportunities on the corporate social responsibility (CSR) front. England appointed full-time disability coaches for the first time in 2017 and now have ‘Learning Disability’, ‘Physical Disability’, ‘Deaf’, and ‘Visually Impaired’ teams, whilst ‘Table cricket’, ‘Wheelchair cricket’, ‘Clock cricket’ and ‘Walking cricket’ are further disability formats. There’s also the Lord’s Taverners Disability Cricket Championships - a yearly programme aimed at young disabled people aged 12-25 - and the National Disabled Cricket League contested between counties. So, cricket provides an incredibly wide array of opportunities for brands at a crucial juncture in the sport’s history. Cricket may have been seen as a rather traditional and stuffy sport but it’s embracing major changes in terms of the format of the very game itself, its reputation, its audience, the growth in the women’s game and its increasing use of technology and data. This is partly being driven by all factions within the sport being under pressure to deliver, from the players and coaches on the field to the administrators and sponsors off it. The sport is continually looking to innovate in terms of growing the game - be it performance, entertainment, participation and audiences. It’s an intriguing yet exciting time for brands to take a swing at cricket.
7 WHAT IS CRICKET?
WHAT IS CRICKET? 8 Description Cricket is a game played between two teams, generally of 11 members each. In essence, it is single combat, in which an individual batsman does battle against an individual bowler, who has helpers known as fielders. The bowler propels the ball with a straight arm from one end of the 22-yard pitch in an attempt to dismiss the batsman by hitting a target known as the wicket at the other end, or by causing the batsman to hit the ball into the air into a fielder’s grasp, or by inducing one of a number of other indiscretions. The batsman attempts to defend the wicket with the bat and to score runs - the currency of the game - by striking the ball to the field boundary, or far enough from the fielders to allow the batsman to run to the other end of the pitch before the ball can be returned. At least two bowlers must take turns, from alternating ends; also, there are always two batsmen on the field, each to take a turn as required. When all but one of the batting team have been dismissed - or after an agreed period - the teams’ roles are reversed. After all the players required to bat on both sides have done so either once or twice (which can take from a few hours to five days) the total number of runs accumulated determines the winner. But sometimes there isn’t one.’ (Wisden Cricketers’ Almanack, ESPN Cricinfo) Players • 11-a-side , Formats • Test match - 5 days • First-class match - 3 or more days e.g. County Championship • One Day - 50 overs • Twenty20 - 20 overs • Men • Women • Disability - Table cricket, Wheelchair cricket, Clock cricket and Walking cricket For a traditionally ‘stuffy’ sport, cricket has embraced a wide variety of formats in terms of the length of the game, namely shorter versions to increase the sport’s appeal to a wider audience, particularly in the world of shortening attention spans and the demand for quicker entertainment fixes.
9 FACTS & FIGURES
FACTS AND FIGURES 10 Global • 1 billion + fans globally • 92 - member nations of International Cricket Council (ICC) • 12 - nations with ICC “Test Match” status • 2019 - Next World Cup (One Day International (ODI) format), in England & Wales • 40% - fans are female England and Wales • 18 & 18 - number of men and women on central contracts with the England Cricket Board (ECB) • 3 - major men’s England domestic competitions: T20 Blast, One Day Cup and County Championship • 4 - number of ODI World Cups won by England’s women team (most recently in 2017) • 1 - number of Twenty20 World Cups won by England men • 5, 1, 4 - England men’s team world rankings in Test, ODI and Twenty20 formats • 2 - England women’s team world ranking Cricket offers plenty of engagement on the international scene (which tends to dominate over the domestic club scene) with the variety of formats and England’s relatively high rankings. In addition, the next ODI World Cup takes place in England & Wales in 2019.
11 FINANCIALS
FINANCIALS 12 Global • £1.97 billion - reported broadcast deal for world’s leading domestic Twenty20 league - the Indian Premier League (IPL) • A$33 million - loss made by Australia’s Twenty20 League (the Big Bash) over its first five years • $10million - reported loss in earnings for Steve Smith and David Warner due to 12-month ban for ball tampering scandal • $2 million - prize money for winning women’s world cup (1,000% increase on 2013) England and Wales • £1.1 billion - size of broadcast deal between ECB and Sky and BBC for 2020-2024 across England international and domestic matches • £1 million - value of ECB central contract for leading England men’s cricketers • £37,000 - average salary in County Championship Division 2 • £2.1 million - Surrey’s total gate receipts for eight home Twenty20 games, more than double the amount in 2013 • £449,426 - post-tax profit for Worcestershire in their promotion-winning 2017 season • 40% - annual increase in England women’s team salary There’s plenty of money flying around in cricket - particularly due to the impact of the Twenty20 format on player’s wages. However, as with many sports, income is concentrated around a relatively small percentage at the very top of the game with the rest struggling by comparison. Consequently, there’s a big opportunity for brands to get involved at this level and achieve cost-effective ROI.
13 PARTICIPATION
PARTICIPATION 14 England and Wales • 301,200 - people aged 16 and over who play cricket at least twice a month • 30% - recreational cricketers come from South Asian communities • 3/5 - participants are 25-45 years old • 7,000 - players involved in the NatWest Club U19 Twenty20 competition(2016) • 270 - number of women’s softball festivals run by the ECB in 2017, attracting 9,500 players • 60% - proportion of above who’d never played cricket before • 7,811 - young people with disabilities given the chance to play cricket due to the Lord’s Taverners coaching sessions (2017) • Lack of facilities and low income - barrier to cricket participation according to ECB board member Lord Patel of Bradford Global • 300 million - active participants over the age of 16 • 10% - proportion of participants among ICC member nations that are women • 50% - target for above by 2023 • 1.5m - participants in Australia, 27.5% of whom are women, 23,173 with disability • 340 - number of cricket teams in Germany, compared to 70 five years ago Cricket is the fifteenth most most popular sport in England by participation but the second most popular team sport (behind football). Females account for 10% of this figure, compared to 25% in basketball, 14% in rugby union and 9% in football. It is a good time for brands to get involved as one of the ECB’s strategic aims is to “make cricket a game for everyone” and there are various major initiatives underway to drive inclusivity and participation among children, women and ethnic minorities.
15 ATTENDANCE
ATTENDANCE 16 England and Wales • 1.6 million - for domestic matches according to Deloitte, international matches is 1.1m (2017) - highest season aggregate since the ECB was formed in 1997 • 3% - annual increase for domestic matches • 12% - annual rise for County Championship matches, from 513,693 to 576,641 • 883,000 - record levels for T20 Blast (Twenty20 competition) in 2017 • 24,246 - at T20 Blast Finals Day 2017 at Edgbaston • 7,500 - average among the 18 counties for T20 Blast 2017 • 1,379 - average gate for Women’s 2017 Kia Super League (T20 format) - a 33% increase on 2016 • 26,500 - tickets sold for 2017 Women’s World Cup Final at Lord’s (England vs India) • 50% - proportion of above tickets purchased by women • 88,172 - fourth highest Test cricket crowd ever recorded at Australian’s Melbourne Cricket ground (for match versus England on Boxing Day 2017) Cricket’s willingness to embrace different formats and more heavily promote the women’s game has seen attendance figures and gate receipts gradually increase over recent years. This is particularly good news for sponsors who can elicit more value from their deals, particularly throughout activations within the grounds. Brands such as Hardy’s and Yorkshire Tea are among those creating entertainment and activity options for attendees beyond the cricket, particularly in the Test match and one-day formats.
17 MEDIA COVERAGE
MEDIA COVERAGE 18 Men • 1.5 billion - number of global viewers for 2015 One-Day World Cup • 2.45 million - peak UK audience for England’s defeat by West Indies in men’s 2016 T20 final (a record for any cricket match broadcast on Sky Sports) • 596k - Twitter followers for @cricketworldcup • 9 million - peak UK viewing figure for 2005 Ashes series (England vs Australia) when on terrestrial TV • 1.3 million - peak UK viewing figure for last home Ashes series on Sky Sports (2013) • 100,000 - average UK viewers per day for first three tests of last Ashes series on BT Sport (in Australia, 2017) • 5 - length of deal in years that sees Sky and BBC share live coverage of English Twenty20 competition and England internationals Women • 100 million - global TV viewers for 2017 World Cup Final (England vs India) • 1 million - UK Sky Sports audience for 2017 World Cup • 437k - social media followers for England and Sussex wicketkeeper/ batsman Sarah Taylor • 70% - of fans want to see more live coverage of women’s cricket • 12 - Kia Superleague fixtures broadcasted on Sky Sports in 2018 (almost double vs 2017) Global viewing figures for World Cup competitions are huge - partly driven by the fanbase in India. In the UK, men’s viewing figures are good - and the women’s game is seeing a rise - but not as strong as they were when live cricket was available on terrestrial TV. However, Sky Sports and BBC sharing T20 matches from 2020 should result in a significant rise in TV viewing, particularly if the BBC can drive awareness that live men’s cricket will be available on the channel for the first time in 21 years.
19 COMMERCIAL PARTNERS
COMMERCIAL PARTNERS 20
County Cricket Sponsors
TEAM SPONSORS
Emirates, Fosters, Royal Caribbean International,
Durham Port of Tyne, Liontrust Asset Management, Newcastle
International Airport
3aaa, Greene King, University of Derby, Showcase Cinema,
Derbyshire
Keepsafe Security, Pattonair
Specsavers, D&B Scaffolding, MS Amlin, Seven Investment
Essex
Management, Woodland Group, Cloudfm
Aston Martin, Towergate Insurance, Discover Leeks,
Glamorgan
Amber Energy, SPTS Technologies, MiPost
Brightside, Amber Energy, Tribute, bluepoppy.co.uk,
Gloucestershire Paul Magee Wealth Management,
Whitechurch Securities Ltd, Wealth Managers
Ageas, Greene King, Hilton, Showcase Cinema, 21six,
Hampshire
VIRTUS Data Centres
WW Martin, FGS Plant, Spitfire, Go Tec Nursing,
Kent
Barretts, Visit Canterbury
Emirates, Hilton Garden Inn, AO, Leasing Options,
Lancashire
Thomas Cook, Fosters
Uptonsteel, Next, Fischer Future Heat, Clements,
Leicestershire
Marstons, AdmiralCOMMERCIAL PARTNERS 21
County Cricket Sponsors
TEAM SPONSORS
Brooks Macdonald, Sporting Index, Nike, Savills,
Middlesex
Kingspan, Ark Build
Greene King, Hevey Building Supplies, CMG,
Northamptonshire
Brockhurst Limousin, T3 SIGNS, Pukka Pies
Nottinghamshire John Pye Auctions, Smith Cooper
Tribute, The Real Shaving Co, SCS, Rotec,
Somerset
Mailadoc, M.J. Baker
Kia, OCS, William Hill, JM Finn, Pinsent Masons,
Surrey
Fidelity Energy
Aerotron, Parafix, Boundless, 1st Central,
Sussex
Aldridge, Jointing Tech
Selco Builders Warehouse, Unibet, Scrivens Opticians,
Warwickshire
Technogym, Motorpoint, Drayton Manor
Blackfinch, Repairtech, MB Insolvency, Sovereign,
Worcestershire
EBC Group, Audi Worcester
Emerald Group, Mazars, SkyBet, Welcome to Yorkshire,
Yorkshire
Shire Bed Co, Skipton Building SocietyCOMMERCIAL PARTNERS 22
Governing Bodies
ICC
• Nissan, Oppo, MRF Tyres, Emirates, Moneygram, Hublot, Wolf Blass,
Star Sports
ECB
• NatWest, Vitality, Specsavers, Royal London, Kia, Rubicon, New Balance,
Greene King, Taylors Yorkshire Tea, Hardys, Barrington Sports, Jewson
GoGoodwins, T.M. Lewin, Veuve Clicquot
Competitions
T20 Blast/Women’s T20 Cup - Vitality
One Day Cup/Women’s One Day Championship - Royal London
County Championship - Specsavers
Women’s Cricket Super League - Kia
Partly due to its variety of formats, cricket offers a huge range of sponsorship
and commercial partnership opportunities ranging from title sponsorship to
stadium naming rights and a multitude of shirt deals. Consequently, a very
wide range of brands get involved - particularly insurance firms - from
national household brands to local firms.23 RESEARCH & INSIGHT
RESEARCH AND INSIGHT 24 The ECB annual report “Cricket is changing: the way it’s played, where it’s played and how the game engages with people and partners. It’s helping us to build a stronger future.” “We’ve come a long way in laying the foundations for a more accessible, representative and diverse game; one with a very healthy future. There has been great progress on a number of fronts; a new professional women’s Kia Super League, a new shape to the 2017 County season, dynamic, successful and engaging England teams, new commercial partners at all levels, increased revenue, more funding to the Counties and a vital new entry-level participation programme in All Stars Cricket. There is a buzz about our game, excitement about our matches, an understanding of what cricket can do for people and society and a desire to work with us. We can see a healthy future, from grassroots to the international game, with 18 thriving First Class Counties at its heart.” “We’re laying the foundations for a more accessible, representative and diverse game; one with a very healthy future.” ECB CEO “Cricket is changing fast. New ways to play, watch or support the game are emerging all the time.” ECB Chairman “Cricket Unleashed” - the ECB strategy for growing the game “To get a ball in more hands, introduce more people to the power of cricket and show a new generation to how get involved.” Inspired Fans: Our Focus: • Fan focused - improve the cricket experience for all • New audiences - reach out and attract new fans from all sections of society • Broadcast & Digital - work with our broadcast partners to maximise opportunities to inspire”
RESEARCH AND INSIGHT 25 ICC survey reveals over a billion fans - 90% in subcontinent T20 will continue to be used as cricket’s primary vehicle for global growth, meaning that for all the continuing and polarising debate surrounding the 50- over World Cup, the 10-team format is not being expanded anytime soon. The ICC reaffirmed this even as they make public the results of a first, comprehensive global market research, one it hopes will guide them in growing the game further. The research threw up some eye-catching figures: over one billion fans; nearly 300 million participants; and nearly 40% of all fans being female. Who gets paid what in cricket? The highest-earning captain in international cricket in 2017 stands to make nearly 20 times as much as the lowest-earning; the top cricketers in the world earn around US$1 million from playing international cricket; the top Pakistani annual contract is worth less in monetary terms than the top Ireland one; and coaching a subcontinent side, though bad for job security, is great for the bank balance County cricket financial healthcheck: the bottom lines around the country While Surrey have an annual revenue of around £32m and Somerset are the model non-Test county, times are tough at Northamptonshire and Durham. Cricket is working extremely hard to reinvent itself and increase its popularity, across all sections of society, making it more attractive to commercial partners. It will move more inline with a world of shortening attention spans, bitesize consumption and instant fixes.
26 CLUBS
CLUBS 27
Men’s County Championship
Standings 2017
League Standing Division One Division Two
1
Essex Worcestershire
2
Lancashire Nottinghamshire
3
Surrey Northamptonshire
4
Yorkshire Sussex
5
Hampshire Kent
6
Somerset Gloucestershire
7
Middlesex Glamorgan
8
Warwickshire Derbyshire
9
Durham
10
LeicestershireCLUBS 28
Women’s County
Championship Standings 2017
League Standing Division One Division Two
1
Hampshire Women Sussex
2
Yorkshire Women Surrey
3
Kent Cricket Cricket Wales
4
Lancashire Women Devon Cricket Board
5
Warwickshire Women Berkshire Cricket Board
6
Nottinghamshire Cricket Board Essex Women
7
Middlesex Women Derbyshire Cricket Board
8
Somerset Cricket Board Northamptonshire WomenCLUBS 29
2017/18 Competition Winners
Competition Format Gender National/Club Winner
Twenty20 Men Club
T20 Blast 2017 Nottinghamshire
One Day Men Club
One Day Cup 2017 Nottinghamshire
One Day Men Club
One Day Cup 2018 Hampshire
Twenty20 Women Club
Kia Super League 2017 Western Storm
Cricket is rarely dominated by one team, the last eight years of the men’s
county championship has seen seven different winners, the One Day cup five in
the last five years, while the T20 blast has had 11 different champions in its 15
year history. In the women’s county championship, there’ve been five different
champions in the last six years, however, in the two-year history of the women’s
Kia Super League, both finals have been contested by Southern Vipers and
Western Storm, each winning one.30 ATHLETES, UMPIRES & COACHES
ATHLETES, UMPIRES AND COACHES 31
ECB Centrally Contracted
Mens Players
1 Stuart Broad 2.58M
2 Joe Root 2.37M
3 Eoin Morgan 2.35M
4 Jos Buttler 2.31M
5 James Anderson 1.82M
6 Ben Stokes 1.61M
7 Moeen Ali 1.44M
SOCIAL RANKING
8 Alastair Cook 860K
9 Jason Roy 793K
10 Jonny Bairstow 643K
11 Alex Hales 564K
12 Chris Woakes 544K
13 Adil Rashid 301K
14 David Willey 247K
15 Liam Plunkett 231K
16 Mark Wood 189K
17 Jake Ball 69K
18 Toby Roland Jones 8.5K
SOCIAL MEDIA FOLLOWERS
SOURCE: TWITTER, INSTAGRAM, FACEBOOK. FIGURES CORRECT AS OF 16.7.18ATHLETES, UMPIRES AND COACHES 32
ECB Centrally Contracted
Womens Players
1 Sarah Taylor 437k
2 Danielle Wyatt 273k
3 Heather Knight 61.1k
4 Tammy Beaumont 58.5k
5 Alex Hartley 58.4k
6 Kate Cross 51.5k
7 Katherine Brunt 37.8k
SOCIAL RANKING
8 Lauren Winfield 34.2k
9 Laura Marsh 31.7k
10 Natalie Sciver 30k
11 Anya Shrubsole 23.5k
12 Jenny Gunn 20.2k
13 Georgia Elwiss 19.4k
14 Danielle Hazell 12.2k
15 Natasha Farrant 8k
16 Amy Jones 7k
17 Fran Wilson 5.7k
18 Beth Langston 1.8k
SOCIAL MEDIA FOLLOWERS
SOURCE: TWITTER, INSTAGRAM, FACEBOOK. FIGURES CORRECT AS OF 16.7.18ATHLETES, UMPIRES AND COACHES 33
2017 Natwest Professional
Cricketers Association
Award Winners
• Player’s Player of the Year - Samit Patel (Nottinghamshire)
• Young Player of the Year - Jamie Porter (Essex)
• Women’s Player of the Year - Natalie Sciver (Surrey)
• Test Player of the Summer - James Anderson (Lancashire)
• Specsavers County Championship Player of the Year - Jamie Porter (Essex)
• Natwest T20 Blast Player of the Year - Wayne Madsen (Derbyshire)
• Royal London One-Day Cup Player of the Year - Colin Ingram (Glamorgan)
• Team of the Year • Alex Hales (Nottinghamshire)
• Mark Stoneman (Surrey)
• Colin Ingram (Glamorgan)
• Kumar Sangakkara (Surrey)
• Samit Patel (Nottinghamshire)
• Darren Stevens (Kent)
• Ben Cox (Worcestershire)
• Kyle Abbott (Hampshire)
• Craig Overton (Somerset)
• Simon Harmer (Essex)
• Jamie Porter (Essex)
Other award winners
• ICC Spirit of Cricket – Anya Shrubsole (England)
• ICC Team of the Year 2017 (England selections) - Ben Stokes (Test team
and ODI), James Anderson (Test Team)ATHLETES, UMPIRES AND COACHES 34
ICC Men’s Rankings
Top 3 England players from each discipline selected
Test Match One Day Twenty20
BATTING
#3 Joe Root #9 Alex Hales #2 Joe Root
#13 Alastair Cook #15 Jason Roy #11 Jonny Bairstow
#16 Jonny Bairstow #17 Jos Buttler #16 Jos Buttler
BOWLING
#1 James Anderson #8 Adil Rashid #9 Adil Rashid
#12 Stuart Broad #11 Chris Woakes #11 Liam Plunkett
#31 Ben Stokes #14 Moeen Ali #15 David Willey
ALL-ROUNDER
#6 Ben Stokes #6 Moeen Ali
#7 Moeen Ali #9 Chris Woakes n/a
#12 Chris Woakes #13 Ben StokesATHLETES, UMPIRES AND COACHES 35
ICC Women’s Rankings
Top 3 England players from each discipline selected
One Day Twenty20
BATTING
#6 Tammy Beaumont #10 Natalie Sciver
#11 Heather Knight #14 Sarah Taylor
#14 Natalie Sciver #20 Danielle Wyatt
BOWLING
#7 Katherine Brunt #6 Danielle Hazel
#12 Anya Shrubsole #10 Anya Shrubsole
#22 Danielle Hazel #19 Sophie Ecclestone
ALL-ROUNDER
#7 Katherine Brunt
#8 Natalie Sciver #10 Natalie Sciver
#12 Heather KnightATHLETES, UMPIRES AND COACHES 36
UK Men’s Coaches
Trevor Bayliss Grant Bradburn
England Men Scotland Men
Jon Lewis Anthony McGrath
Durham Essex
Richard Dawson Craig White
Gloucestershire Hampshire
Matt Walker Glen Chapple
Kent Lancashire
Paul Nixon Richard Johnson
Leicestershire Middlesex
David Ripley Peter Moores
Northamptonshire Nottinghamshire
Jason Kerr Michael Di Venuto
Somerset Surrey
Jason Gillespie Jim Troughton
Sussex Warwickshire
Kevin Sharp Andrew Gale
Worcestershire YorkshireATHLETES, UMPIRES AND COACHES 37
UK Women’s Coaches
Mark Robinson Steve Knox
England Women Scotland Women
Nick Denning Rob Taylor
Southern Vipers Loughborough Lightning
Richard Bedbrook Paul Grayson
Surrey Stars Yorkshire Diamonds
Trevor Griffin Alex Blackwell
Western Storm Lancashire Thunder
Umpires
Ian Gould Marais Erasmus
ICC Elite Panel ICC Umpire of the Year
Nigel Long Chris Broad
ICC Elite Panel Elite Panel
Richard Illingworth Richard Kettleborough
ICC Elite Panel ICC Elite Panel
Again the variety of formats cricket offers and the relatively small amount of
participating countries at elite level, compared to other major team sports,
means that England are well represented among the world’s best players, which
is an added bonus for potential sponsors.38 GOVERNING BODIES
GOVERNING BODIES 39
Global
• ICC
Regional
• European Cricket Council, Asian Cricket Council, African Cricket Association,
ICC Americas, ICC East-Asia Pacific
UK
• England and Wales Cricket Board (ECB), Cricket Scotland
ICC
CEO/MD: David Richardson
Key Contact: Rupert Hunter (Head of Brand Partnerships)
Key Email: enquiry@icc-cricket.com
Facebook: @icc
Twitter: @ICC
Instagram: @icc
ECB
CEO/MD: Tom Harrison
Key Contact: Jenny Smith (Head of Marketing)/Chris Haynes (Director of
Communications)
Key Number: +44 (0)20 7432 1200
Facebook: @EnglandandWalesCricket
Twitter: @ECB_cricket
Instagram: @englandcricket
Cricket Scotland
CEO/MD: Malcolm Cannon
Key Contact: Ben Fox (Communications Manager)
Key Email: benfox@cricketscotland.com
Key Number: +44 131 313 742 or +44 7545474876
Facebook: @CricketScotlandOfficial
Twitter: @CricketScotland
Instagram: @cricketscotland40 COMPETITIONS
COMPETITIONS 41
ICC Competitions
Competition Format Gender National/Club Date
November 2018
Twenty20 Women National
(West Indies)
T20 World Cup
May 2019
One Day Men National
(England and Wales)
World Cup
August 2019
Test Men National
(England)
The Ashes
October 2020
Twenty20 Men National
(Australia)
T20 World Cup
TBD 2020
One Day Men National
(South Africa)
Under 19 World Cup
July 2019-June 2021
Test Men National
(Various)
World Test Championship
TBD 2021
One Day Women National
(New Zealand)
World CupCOMPETITIONS 42
ECB Competitions
Competition Format Gender National/Club Date
April - September
4 Day Men Club
2018
County Championship
July - September
Twenty20 Men Club
2018
VItality Blast
July - September
Twenty20 Women Club
2018
Kia Super League
May - June
One Day Men Club
2019
One Day Cup
May - June
One Day Women Club
2019
County ChampionshipCOMPETITIONS 43
International T20 Franchise
Competitions
Competition Organisation Gender National/Club Next Event
West Indies August - September
Cricket Board Men Club
2018
Caribbean Premier
League
November - December
Cricket South Africa Men Club
2018
T20 Global League
December 2018 -
Cricket Australia Men Club
February 2019
Big Bash League
December 2018 -
Cricket Australia Women Club
January 2019
Big Bash League
Board of Control for March - May
Men Club
Cricket in India 2019
Indian Premier League
Again the variety of formats cricket offers means there is a large range of
international and domestic tournaments which sponsors can target. Indeed, one
of the biggest issues facing the game today is how to manage the increasingly
cluttered calendar of matches that players and teams face.44 NEWS STORIES
NEWS STORIES 45 Attendances up for Royal London One-Day Cup July 2018 read more Brand Virat Kohli’s social media push goes into overdrive July 2018 read more ECB To Take Part In Pride In London Parade July 2018 read more County cricket talking points: why is the T20 Blast not taking off? July 2018 read more Alison Mitchell becomes first female voice in Australian Test cricket for 35 years July 2018 read more ECB and Sky to partner on Participation Test June 2018 read more England Women begin ODI series against South Africa on Saturday in first match at home since winning World Cup May 2018 read more The world’s top 20 female cricketers in 2018 June 2018 read more England Women start international season boosted by 40% pay rise June 2018 read more Daniel Bell-Drummond: ‘We want people from all backgrounds coming to cricket clubs’ June 2018 read more
NEWS STORIES 46 Shelley Nitschke: ‘It’s a good time to be involved in cricket’ June 2018 read more Players’ union issues red lines over salary cap rise and increase in minimum wage June 2018 read more Australia shake hands but sandpaper stunt rubs up Lehmann wrong way June 2018 read more #ShowUp for England Women: Sky Sports, Women’s Sport Trust, ECB join forces at T20 double-header June 2018 read more Green pitch: How sport is trying to become more sustainable and eco- friendly June 2018 read more There has been a huge momentum shift in women’s sport and Saturday’s T20 double-header is another breakthrough moment June 2018 read more This monsoon raining money for India-England series; Sony nets 13 sponsors and still counting June 2018 read more ICC survey reveals over a billion fans - 90% in subcontinent June 2018 read more The quiet revolution of women’s cricket in Wales June 2018 read more County Cricket: The ‘Take That’ influence and how the ‘Hundred’ could change game May 2018 read more
NEWS STORIES 47 Crude scheduling has robbed English cricket of another iconic summer May 2018 read more Women’s Big Bash League gets major boost with 23 matches to be broadcast live May 2018 read more ECB’s new ‘Hundred’ format may be split in two May 2018 read more ECB told The Hundred needs players’ backing to go ahead as concerns linger May 2018 read more Ireland cricket team’s first ever Test match is rained off May 2018 read more ECB agrees extended deal with Kia May 2018 read more Data is changing the way cricket teams are selected - and England are starting to crunch the numbers May 2018 read more 100-ball competition plans because young people ‘not attracted to cricket’ May 2018 read more ECB announce new Test Partners May 2018 read more Emirates & Lancashire Cricket agree record sponsorship May 2018 read more ICC chief applies a positive spin at 2019 Cricket World Cup launch May 2018 read more
NEWS STORIES 48 Sandals to sponsor WINDIES for hurricane relief game at Lord’s May 2018 read more Cricket Australia lose major sponsor over ball tampering by Steve Smith, Cameron Bancroft and David Warner May 2018 read more ‘I’ve a new lease of life’: why women are turning to cricket in droves December 2017 read more Ben Stokes loses £200,000 per year sponsor New Balance over behaviour that ‘does not match brand culture’ October 2017 read more BBC to broadcast live TV coverage of English international and domestic cricket June 2017 read more The waste of cricket May 2016 read more Inside Sexism April 2016 read more
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