Course Catalogue Master Programmes Incoming Exchange Students Sophia Antipolis Campus Spring 2022
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Course Catalogue
Master Programmes
Incoming Exchange Students
Sophia Antipolis Campus
Spring 2022Dear Exchange Students,
Welcome to SKEMA Business School!
Here are a few key instructions on how to consult properly the Sophia Antipolis Course Catalogue
Spring 2022.
Please read these instructions carefully:
1) Students are required to choose one program and follow the courses within that one program.
It is not possible to mix and match courses from different programs due to frequent scheduling
clashes.
2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red.
It is the student’s responsibility to ensure he/she has the required academic background to
successfully follow the courses.
3) Attention! The Strategic Event and Tourism Management Program requires students to have
an academic background in tourism or work experience in the industry (hotel, travel agency,
caterer, tourism office, airline company, meeting planner, etc.).
4) Courses within the catalogue are subject to slight changes.
5) There is a maximum number of seats available per course.
1Table of Contents
Spring ............................................................................................................................... 4
M1 COURSES (UNDERGRADUATE) ............................................................................................. 4
CAREER MANAGEMENT (SPRING) .................................................................................................................. 4
CORPORATE SOCIAL RESPONSIBILITY ............................................................................................................. 4
DESIGN THINKING .......................................................................................................................................... 5
FRENCH BEGINNER I SPRING (FOR NON NATIVE SPEAKERS) .......................................................................... 5
FRENCH BEGINNER II SPRING (FOR NON NATIVE SPEAKERS) ......................................................................... 6
FRENCH ELEMENTARY SPRING (FOR NON NATIVE SPEAKERS) ....................................................................... 7
FRENCH INTERMEDIATE SPRING (FOR NON NATIVE SPEAKERS) .................................................................... 8
FRENCH POST BEGINNER SPRING (FOR NON NATIVE SPEAKERS) .................................................................. 9
INTERNATIONAL FINANCE ............................................................................................................................ 10
INTERNATIONAL MARKETING ...................................................................................................................... 11
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE .............................................................. 11
STRATEGY ..................................................................................................................................................... 12
MSC Corporate Financial Management.................................................................................... 13
PERSONAL AND PROFESSIONAL DEVELOPMENT 2....................................................................................... 13
CROWDFUNDING SEMINAR ......................................................................................................................... 14
DATA ANALYSIS (R SOFTWARE) .................................................................................................................... 15
DERIVATIVES ................................................................................................................................................. 16
FINANCIAL MODELING II (VBA) .................................................................................................................... 17
FINANCIAL RISK MANAGEMENT ................................................................................................................... 18
INVESTMENT AND CORPORATE BANKING ................................................................................................... 18
M&A AND CORPORATE RESTRUCTURING STRATEGY ................................................................................... 19
PORTFOLIO MANAGEMENT ......................................................................................................................... 20
PRIVATE EQUITY ........................................................................................................................................... 21
REAL ESTATE ................................................................................................................................................. 22
VENTURE CAPITAL ........................................................................................................................................ 23
MSc Entrepreneurship and Innovation .................................................................................... 24
ADVANCED STRATEGY .................................................................................................................................. 24
ARTIFICIAL INTELLIGENCE ............................................................................................................................. 24
BUSINESS DEVELOPMENT ............................................................................................................................ 25
EMPLOYABILITY AND CAREER ...................................................................................................................... 25
CREATION D'ENTREPRISE : DROIT ET PROPRIETE INTELLECTUELLE ............................................................. 26
CREER UNE ENTREPRISE INNOVANTE EN FRANCE ....................................................................................... 27
ENTREPRENEURIAL SKILLS AND LEADERSHIP ............................................................................................... 28
EXECUTIVE STRATEGIC CONSULTING ........................................................................................................... 28
GROWTH HACKING FOR NEW VENTURES .................................................................................................... 29
IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES ......................................................................... 30
START-UP SUPPORT (PARTNERSHIP WITH INCUBATORS) ............................................................................ 31
STRATEGIC MANAGEMENT OF INNOVATION ............................................................................................... 32
MSc International Marketing and Business development ......................................................... 32
BIG DATA & ANALYTICS (ELECTIVE) .............................................................................................................. 32
BUSINESS DEVELOPMENT & SALES .............................................................................................................. 34
EMPLOYABILITY AND CAREER 2.................................................................................................................... 36
AUCHAN CHALLENGE ................................................................................................................................... 37
2COMPANY PROJECT ...................................................................................................................................... 38
DIGITAL GROWTH ......................................................................................................................................... 39
L'OREAL BRANDSTORM CHALLENGE ............................................................................................................ 40
PRODUCT MANAGEMENT AND OPERATIONAL MARKETING ....................................................................... 41
SOCIAL NETWORK MARKETING .................................................................................................................... 43
TRANSFORMATIVE INNOVATION ................................................................................................................. 44
TRENDS, INNOVATION AND COMPETITION IN THE PERFUME MARKET ...................................................... 45
UNDERSTANDING THE ELUSIVE CONSUMER ................................................................................................ 46
USING CRM WITH SALESFORCE.COM ........................................................................................................... 47
EXCEL FOR BUSINESS DEVELOPERS .............................................................................................................. 49
USING SPSS ................................................................................................................................................... 50
MSc Luxury and Fashion Management .................................................................................... 51
ADVANCED ADVERTISING STRATEGIES ........................................................................................................ 51
ADVANCED SERVICE MANAGEMENT IN THE LUXURY INDUSTRY ................................................................. 52
EMPLOYABILITY AND CAREER 2.................................................................................................................... 53
CONSUMERS TRENDS AND THEIR IMPACT ON MARKETING STRATEGIES .................................................... 54
FINANCE AND ACCOUNTIBILITY IN LUXURY AND FASHION ......................................................................... 55
GROWTH STRATEGIES IN LUXURY & FASHION ............................................................................................. 56
HOW TO BUILD A BRAND ............................................................................................................................. 59
PRICING, DISTRIBUTION AND RETAIL IN LUXURY AND FASHION ................................................................. 59
SUSTAINABLE DEVELOPMENT, SUSTAINABLE VALUE CREATION IN THE LUXURY INDUSTRY ...................... 60
VALUE MANAGEMENT & MARKETING ......................................................................................................... 61
MSc Strategic Event Management and Tourism Management .................................................. 62
ADVANCED REVENUE MANAGEMENT ......................................................................................................... 62
BASICS OF REVENUE MANAGEMENT ........................................................................................................... 63
TALENT AND CAREER 2 ................................................................................................................................. 64
DIGITAL MARKETING .................................................................................................................................... 65
DIGITAL MARKETING AND TOURISM TECHNOLOGY .................................................................................... 66
DISTRIBUTION IN TOURISM .......................................................................................................................... 67
HOSPITALITY BUSINESS GAME ..................................................................................................................... 68
MICROSOFT POWER PLATFORM .................................................................................................................. 69
SALES AND CUSTOMER RELATIONSHIP MARKETING IN EVENTS & TOURISM .............................................. 70
SERVICE DESIGN IN TOURISM & EVENTS...................................................................................................... 71
SPORTS EVENT MANAGEMENT .................................................................................................................... 72
STRATEGIC MARKETING PROJECTS IN TOURISM & EVENTS ......................................................................... 74
SUSTAINABILITY IN TOURISM & EVENTS ...................................................................................................... 75
3Spring
M1 COURSES (UNDERGRADUATE)
CAREER MANAGEMENT (SPRING)
Course Code PGE.FINM1.CRCOR.1004
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Synchronous 6
Department Career Center - Employability
Program M1 GBE France
Prerequisites no
Course 3 worshops of 1h30 each :
Description 1. Storytelling & Pitch
2. Preparation for recruitment interviews
3. The ALUMNI network: how to approach the network?
+ evaluation
+ Career Tuesdays
+ Career fairs/ recruitment days
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou
Exchange /Spring
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic
reference
Websites
CORPORATE SOCIAL RESPONSIBILITY
Course Code PGE.FINM1.HRCOR.0345
ECTS Credits 2
Course Leader BARRAQUIER Anne
Synchronous 24
Department Dept. Stratégy, Entrepreneurship and Economics
Program M1 GBE France
Prerequisites Students should master fundamental knowledge on strategic management
and financial markets.
Course the course is intended to provide the necessary knowledge to understand
Description how a firm can become socially responsible and integrate sustainability
practices.
Course Open to Belo /Spring;#Paris /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
4Campus Belo Horizonte, Paris, Sophia, Suzhou
Evaluation
Final Examination 0
(%)
Continuous 100
Assessment (%)
Academic Provided on K2
reference
Websites Provided on K2
DESIGN THINKING
Course Code PGE.FINM1.STCOR.0814
ECTS Credits 3
Course Leader MELILLO Francesca
Synchronous 18
Department Dept. Management of projects, Information Systems and Supply Chains
Program M1 GBE France
Prerequisites -none
Course A multi campus workshop based course to highlight why Design Thinking is
Description so relevant for business today. The Design thinking process is an iterative
process which means you constantly revise you thinking, changing your
vision and ideas according to feedback received. A powerful creative tool
that can drive a brand, business or an individual forward positively with
innovative solutions
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic
reference
Websites The deep dive (IDEO) (22min)
https://www.youtube.com/watch?v=2Dtrkrz0yoU
Lucky Iron Fish (3min43)
https://www.youtube.com/watch?v=iY0D-PIcgB4
d.school Paris and the aging simulator (1min25)
https://www.youtube.com/watch?v=jD5XwdgAq_s
How it works : Design Thinking (5min51)
https://www.youtube.com/watch?v=pXtN4y3O35M
Design Thinking - Tim Brown, CEO and President of IDEO (26min42)
https://www.youtube.com/watch?v=U-hzefHdAMk
FRENCH BEGINNER I SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4339
Code
5ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
Synchron 24
ous
Departme Dept. Languages and Personal Development
nt
Program M1 GBE France
Prerequisi There are no-prerequisites for this course.
tes
Course This course is designed for students with no prior knowledge of the language and
Descriptio offers an introduction to French language and francophone culture. Students will
n study French pronunciation and develop knowledge of the language in all four skills
at a basic level. By the end of this course (French Beginner I and II), students will be
able to communicate in a range of daily life situations at a basic level. The course
aims to prepare students for a period of study abroad by increasing cultural
awareness of France and other francophone countries and to enable students to
acquire language skills and attitudes for further study of French.
Overall, this course prepares students to reach a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluatio
n
Final 0
Examinati
on (%)
Continuo 100
us
Assessme
nt (%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-
perfectionner-le-francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav
&utm_campaign=langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH BEGINNER II SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4361
Code
ECTS 2
Credits
6Course POMMIER Jean-Paul
Leader
Synchron 24
ous
Departme Dept. Languages and Personal Development
nt
Program M1 GBE France
Prerequisi Students must have completed French Beginner I.
tes
Course This course is the continuation of French Beginner I and offers an introduction to
Descriptio French language and francophone culture. Students will study French pronunciation
n and develop knowledge of the language in all four skills at a basic level. By the end
of this course (French Beginner I and II), students will be able to communicate in a
range of daily life situations at a basic level. The course aims to prepare students for
a period of study abroad by increasing cultural awareness of France and other
francophone countries and to enable students to acquire language skills and
attitudes for further study of French.
Overall, this course prepares students to reach a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluatio
n
Final 0
Examinati
on (%)
Continuo 100
us
Assessme
nt (%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-
perfectionner-le-francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav
&utm_campaign=langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH ELEMENTARY SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4340
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
7Synchron 24
ous
Departme Dept. Languages and Personal Development
nt
Program M1 GBE France
Prerequisi There are no pre-requisites for this course.
tes
Course This course is designed for students who have an elementary knowledge of French
Descriptio and who have approximately 100-150 hours of prior study. Students will further
n develop their ability to use French in the four skills (speaking, listening, reading and
writing), improve their pronunciation and increase their confidence in the language.
By the end of this course, students will be able to deal with a diverse range of daily
life situations and communicate on a range of familiar topics. The course aims to
prepare students for a period of study abroad by increasing cultural awareness of
France and other francophone countries and to enable students to acquire language
skills and attitudes for further study of French.
Overall, students will attain a level comparable to A2 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluatio
n
Final 0
Examinati
on (%)
Continuo 100
us
Assessme
nt (%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-
perfectionner-le-francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav
&utm_campaign=langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH INTERMEDIATE SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4341
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
8Synchron 24
ous
Departme Dept. Languages and Personal Development
nt
Program M1 GBE France
Prerequisi There are no pre-requisites for this course.
tes
Course This course is designed for students who have an intermediate knowledge of French
Descriptio (students who have successfully passed the Elementary (A2) course or who have
n approximately 200-250 hours of prior study). Students will further develop their
ability to use French in the four skills (speaking, listening, reading and writing) in
familiar work and social contexts. By the end of this course, students will be able to
communicate in a range of social and professional situations at intermediate level.
The course aims to prepare students for a period of study abroad by further
consolidating cultural awareness of France and other francophone countries and to
enable students to acquire language skills and attitudes for further study of French.
Overall, students will attain a level comparable to B1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluatio
n
Final 0
Examinati
on (%)
Continuo 100
us
Assessme
nt (%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-
perfectionner-le-francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav
&utm_campaign=langue-francaise_apprendre-le-francais
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
FRENCH POST BEGINNER SPRING (FOR NON NATIVE SPEAKERS)
Course PGE.FINM1.LGCOR.4342
Code
ECTS 2
Credits
Course POMMIER Jean-Paul
Leader
9Synchron 24
ous
Departme Dept. Languages and Personal Development
nt
Program M1 GBE France
Prerequisi There are no pre-requisites for this course.
tes
Course This course is designed for students who have a basic knowledge of French (students
Descriptio will have successfully passed the Beginner I and II course or have approximately 50
n hours of prior study). Students will consolidate their pronunciation and their
knowledge of the language in all four skills at a basic level. By the end of this course,
students will be able to communicate in a range of simple daily life situations. The
course aims to prepare students for a period of study abroad by increasing cultural
awareness of France and other francophone countries and to enable students to
acquire language skills and attitudes for further study of French.
Overall, students will attain a level comparable to A1 CEFR.
Course Paris /Spring;#Sophia /Spring
Open to
Exchange
Semester spring
Campus Lille, Paris, Sophia, Suzhou
Evaluatio
n
Final 0
Examinati
on (%)
Continuo 100
us
Assessme
nt (%)
Academic
reference
Websites Apprendre le français avec RFi :
https://savoirs.rfi.fr/fr/recherche/rubrique/apprendre/objectif/apprendre-et-
perfectionner-le-francais-2707
Apprendre le français avec TV5 Monde :
http://apprendre.tv5monde.com/?utm_source=tv5monde&utm_medium=metanav
&utm_campaign=langue-francaise_apprendre-le-francais
Français Intéractif : http://www.laits.utexas.edu/fi/home
Dictionnaire en ligne Reverso : http://dictionnaire.reverso.net/
INTERNATIONAL FINANCE
Course Code PGE.FINM1.FICOR.0514
ECTS Credits 4
Course Leader GROSLAMBERT Bertrand
Synchronous 24
Department Dept. Accounting and Finance
Program M1 GBE France
Prerequisites -none
10Course Description -This course provides an overview of the nature and operation of global
capital markets and traded financial instruments. Students are exposed to
the organisation of the international financial system and the markets for
stocks, bonds, commodities and foreign exchange
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou
Exchange /Spring
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 60
(%)
Continuous 40
Assessment (%)
Academic Principles of Corporate Finance, 12/e.Brealey, Myers and Allen. McGraw-
reference Hill ed.
Websites
INTERNATIONAL MARKETING
Course Code PGE.FINM1.MKCOR.0413
ECTS Credits 3
Course Leader CASTILHOS Rodrigo
Synchronous 24
Department Dept. Marketing
Program M1 GBE France
Prerequisites none
Course Todays highly globalized economy imposes several challenges for firms.
Description Cultural, economic, competitive, regulatory, and infrastructural
particularities of regions and countries fundamentally affect the ways in
which companies conceive and implement their international presence
worldwide. This course provides state-of-art foundations and tools to (1)
critically analyze the globalized marketplace and international consumers,
(2) identify country-specific opportunities for doing business, and (3) devise
marketing strategies for successfully competing in international markets.
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou
Exchange /Spring
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic
reference
Websites
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE
Course Code PGE.FINM1.ISCOR.0703
11ECTS Credits 4
Course Leader BOUKEF Nabila
Synchronous 21
Department Dept. Management of projects, Information Systems and Supply Chains
Program M1 GBE France
Prerequisites You need to have basic knowledge about management and economics,
including understanding the general structure and functioning of
organizations.
Course Description Advances in information technology (IT) have transformed business models,
organizational structures and processes, and the methods for sustaining
innovation and firm performance. IT has impacted business activities such
as product design, production, purchasing, marketing, customer and
supplier relationships, and human resource management, and has
contributed significantly to productivity growth. Most firms have realized
that IT-based innovation is a strategic imperative. The Internet and
associated technological innovations have helped in restructuring the
global economy into a networked economy characterized by
unprecedented levels of electronically-mediated communication,
collaboration, and commerce.
With information technologies becoming an important force that shapes
entire industries and creates value in firms, it is important that you as
future business leaders understand the potential role of IT in creating value
and competitive advantage. The objective of this course is to help you
develop the critical thinking to assess how IT and systems shape business
strategy, innovation, and operations in firms, with the key goal of helping
you be better prepared to analyse and evaluate business challenges for
maximizing the impact of IT on products, processes and services in different
settings. This course will help you develop sophisticated understanding of
the links between IT, business strategy and business process. You will also
gain an appreciation of the organizational and management practices that
complement IT investments and that are needed to extracting the
appropriate return on IT investments.
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou
Exchange /Spring
Semester spring
Campus Belo Horizonte, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic Required readings will be provided to you.
reference
Websites We will use K2 as the course website.
STRATEGY
Course Code PGE.FINM1.STCOR.0801
ECTS Credits 4
Course Leader CIRILLO Bruno
Synchronous 30
12Department Dept. Stratégy, Entrepreneurship and Economics
Program M1 GBE France
Prerequisites None
Course Description This strategy course introduces the fundamental concepts, analytical tools,
and strategic options at the basis of strategic analysis and action. We will
use a combination of lectures, case studies and a team project to explore
and apply theoretical frameworks and methodologies in different industry
and company situations. For instance, we will explore methods for
assessing the strength of competition and the relative bargaining power, for
anticipating competitors actions, for analyzing cost and value structures
and their relevance to competition, and for assessing potential changes in
the scope of the firm (diversification and vertical integration).
Course Open to Belo /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia /Spring;#Suzhou
Exchange /Spring
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Stellenbosch-Le Cap, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Grant, R. M. (2016). Contemporary strategy analysis and cases: text and
reference cases, 9th Edition. John Wiley & Sons.
Websites
MSC Corporate Financial Management
PERSONAL AND PROFESSIONAL DEVELOPMENT 2
Course Code MSC.TRCM2.DREOR.0002
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Synchronous 0
Department Career Center - Employability
Program Corporate Financial Management
Prerequisites No prerequisites.
Course This course is managed by the Talent & Careers Department. In order to
Description validate this course, students have to:
1 MANDATORY : take the questionnaire « Talents » PRADITUS
(Personalities in the workplace, Work relationships, Strengths and areas of
improvement) + take 2 Mooc, one on Personal Profile & Soft skills and a
second on Salary Negotiation + EVALUATION
132 NOT MANDATORY : Attend Career Events during the semester organized
by the Talent & Careers team on your campus or by our partners companies
MAIN CONTACTS FOR YOUR PROGRAM:
LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for
International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Amanda CHAMBERLAIN
BELO HORIZONTE : Geneviève POULINGUE & Ana Cristina BRAGA
Course Open to Belo /Spring;#Lille /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia
Exchange /Spring;#Suzhou /Spring
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites None.
CROWDFUNDING SEMINAR
Course Code MSC.CFMM2.FICOR.0172
ECTS Credits 0
Course Leader RENUCCI Céline
Synchronous 6
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Basic statistical analysis: descriptive statistics
Probablity laws
Excel
14Course A view on the new ways of finance : online investing and online fundraising,
Description digitalization of savings allocations, building trust with customers through
an online presence 24/7, putting new tech tools to good use for investment
opportunities rating, and asset allocation decisions
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic Naked Statistics: Stripping the Dread from the Data (Charles Wheelan)
reference
Websites
DATA ANALYSIS (R SOFTWARE)
Course Code MSC.CFMM2.FIELE.0141
ECTS Credits 2
Course Leader RENUCCI Céline
Synchronous 12
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites AA
Course AA
Description
Course Open to
Exchange
Semester spring
Campus Paris
15Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic
reference
Websites
DERIVATIVES
Course Code MSC.CFMM2.FIELE.0125
ECTS Credits 3
Course Leader LAI Wan Ni
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites International financial markets and economics.
Course Practicing derivatives.
Description
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
16Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites None.
FINANCIAL MODELING II (VBA)
Course Code MSC.CFMM2.FICOR.0173
ECTS Credits 3
Course Leader CHIKH Sabrina
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites FINANCIAL MODELING I/
EXCEL AND VBA LEVEL 1
Course This course will help the students to know how to build an abstract
Description representation of a real world financial situation. It will enhance their
capacities to design a model that will simulate the performance of a
financial asset or portfolio of a business, project, or any other investment.
Course Open to Belo /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Paris, Sophia, Suzhou
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic
reference
Websites
17FINANCIAL RISK MANAGEMENT
Course Code MSC.CFMM2.FICOR.0026
ECTS Credits 3
Course Leader LAI Wan Ni
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites International financial economics, derivatives.
Course The main objective of this course is to teach students how to identify and
Description manage risks at the enterprise level as financial managers.
This course emphasis on enterprise risk management that covers the four
main aspects of risk in a corporation: Hazard risks, financial risks,
operational risks and strategic risks.
The course provides an introduction to enterprise risk management,
explains the financial risk exposures of a company (foreign exchange,
transaction, economic) and methods of hedging financial risks.
Course Open to Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Paris, Suzhou
Evaluation
Final Examination 60
(%)
Continuous 40
Assessment (%)
Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites None.
INVESTMENT AND CORPORATE BANKING
Course Code MSC.CFMM2.FICOR.0147
ECTS Credits 3
18Course Leader LOPEZ DE SILANES Florencio
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Treasury management.
Capital structure and dividend policy.
Financial reporting and analysis.
Course The main objective of this course is to present to students the different
Description functions in investment and corporate banking that is important for raising
capital in a company.
This course emphasis on the deal structure of issuing securities, raising
capital and credit analysis of companies.
Students will learn the process of issuing and structuring of bonds, shares,
alternative ways of raising capital such as syndicated loans for a company.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Paris, Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites None.
M&A AND CORPORATE RESTRUCTURING STRATEGY
Course Code MSC.CFMM2.FICOR.0018
ECTS Credits 4
Course Leader ROSZAK Sabrina
Synchronous 24
19Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Introduction to finance, Financial Mathematics and Corporate Finance.
Course This course is dedicated to the valuation, structuring, financing and
Description negotiation of controlling-equity transactions.
It will present some aggregate and historical evidence, before it delves into
the core issue of valuation, and then structuring (and restructuring).
It provides the students with a background for understanding mergers and
acquisitions and corporate restructuring. Most importantly, it provides the
building blocks to understand the activity of evaluating a business firm.
Course Open to Belo /Spring;#Sophia /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Sophia, Suzhou
Evaluation
Final Examination 60
(%)
Continuous 40
Assessment (%)
Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites
PORTFOLIO MANAGEMENT
Course Code MSC.CFMM2.FIELE.0127
ECTS Credits 3
Course Leader LAI Wan Ni
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Time value of money, microeconomics, valuation techniques.
20Course This course provides an overview into the principles of investment and
Description portfolio management. Built on the concepts of time value of money, risk-
return tradeoff and functions of the financial system, this elective seeks to
assist students in developing practical knowledge (trading practice,
performance evaluation) of common financial products, including stocks,
bonds, collective investment funds and alternative assets.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic None.
reference
Websites None.
PRIVATE EQUITY
Course Code MSC.CFMM2.FICOR.0183
ECTS Credits 4
Course Leader RENUCCI Céline
Synchronous 24
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites TBC
Course TBC
Description
Course Open to Sophia /Spring
Exchange
21Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic
reference
Websites
REAL ESTATE
Course Code MSC.CFMM2.FICOR.0184
ECTS Credits 3
Course Leader RENUCCI Céline
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites TBC
Course This Real Estate lecture is an introduction to real estate fundamentals,
Description introduction to market economics, differents jobs in real estate, developing
a view on creating value through real estate asset management and what
are the different investments strategies.
This lecture aims to develop excel and powerpoint skills extremely used in
the real estate industry.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
22Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic
reference
Websites
VENTURE CAPITAL
Course Code MSC.CFMM2.FIELE.0135
ECTS Credits 3
Course Leader RENUCCI Céline
Synchronous 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites none
Course Theoretical bases of venture capital (many US / EU examples)
Description - Understand the context and trends of early stage funding (many US / EU
examples)
- Apply and test what has been learned in the course through early stage
investment gamified case
study with 2 to 5 real startups (whether or not from SKEMA) and 2 real VCs
(chosen by Raphael)
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
23Academic
reference
Websites
MSc Entrepreneurship and Innovation
ADVANCED STRATEGY
Course Code MSC.EISM2.STCOR.0051
ECTS Credits 3
Course Leader MESCHI Pierre Xavier
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites Competitive strategy essentials
Course Description Advanced Strategic Models course aims at developing professional skills in
the field of strategic management. In this perspective, this course
concentrates on three main issues of strategic management: industry value
assessment, strategy-performance analysis and internationalization
strategy. They correspond to strategic issues that any CEOs will have to face
at one stage or the other of his/her company lifecycle.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Philippe Chereau & Pierre-Xavier Meschi (2017). Strategic Consulting,
reference Palgrave, London.
Websites
ARTIFICIAL INTELLIGENCE
Course Code MSC.EISM2.STELE.0060
ECTS Credits 3
Course Leader LA TORRE Davide
Synchronous 12
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites Basic mathematics and statistics
Course Description This course will focus on the most recent applications of Artificial
Intelligence and Machine Learning techniques to support decision making.
24The main topics covered by this elective include neural networks, support
vector machines, facial expression and emotion analysis, mobility track,
network analysis, and their use in customer profiling.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic J.P.Mueller, L.Massaron, Artificial Intelligence for Dummies, J.Wiley and
reference Sons, Inc, 2018.
J.P.Mueller, L.Massaron, Machine Learning for Dummies, J.Wiley and Sons,
Inc, 2016.
Lecture notes and slides.
Websites
BUSINESS DEVELOPMENT
Course Code MSC.EISM2.STCOR.0013
ECTS Credits 3
Course Leader SERVEL Nicolas
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites none
Course Description Prospect clients and business partners
Build a prospection strategy
Handle a prospection meeting using communication, behavioral and
psychological tools
Negotiate using communication, behavioral and psychological tools.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Lectures Recommandées / Recommanded readings :
Websites
EMPLOYABILITY AND CAREER
Course Code MSC.TRCM2.DREOR.0002
ECTS Credits 1
25Course Leader BEAUGRAND Audrey
Synchronous 6
Department Career Center - Employability
Program Entrepreneurship and Innovation
Prerequisites No prerequisites.
Course This course is managed by the Talent & Careers Department. In order to
Description validate this course, students have to:
1 MANDATORY : take the questionnaire « Talents » PRADITUS
(Personalities in the workplace, Work relationships, Strengths and areas of
improvement) + take 2 Mooc, one on Personal Profile & Soft skills and a
second on Salary Negotiation + EVALUATION
2 NOT MANDATORY : Attend Career Events during the semester organized
by the Talent & Careers team on your campus or by our partners companies
MAIN CONTACTS FOR YOUR PROGRAM:
LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for
International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Amanda CHAMBERLAIN
BELO HORIZONTE : Geneviève POULINGUE & Ana Cristina BRAGA
Course Open to Belo /Spring;#Lille /Spring;#Paris /Spring;#Raleigh /Spring;#Sophia
Exchange /Spring;#Suzhou /Spring
Semester spring
Campus Belo Horizonte, Lille, Paris, Raleigh, Sophia, Suzhou
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings:
reference Lectures Recommandées / Recommanded readings:
Websites None.
CREATION D'ENTREPRISE : DROIT ET PROPRIETE INTELLECTUELLE
Course Code MSC.EISM2.STCOR.0016
ECTS Credits 3
Course Leader DOSDAT, Aline-EXT
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites Concept généraux de droit
Course Description Cette élective couvrira les basiques des aspects juridiques à prendre en
compte lors de la création dune entreprise une France et en matière de
Propriété Intellectuelle.
Limmatériel prend toujours plus de place dans la société par la création,
linnovation ou encore le marketing, le droit de la propriété intellectuelle est
donc incontestablement une matière salvatrice pour protéger efficacement
les droits qui en sont issus. Les logiciels, les sites internet, les uvres
littéraires et graphiques, les inventions, les obtentions végétales, le design,
26les marques, les appellations dorigine, sont autant déléments qui sont
sujets à convoitises car créateurs de richesse pour leur propriétaire, et leur
exploitant, à savoir lentreprise. Leur protection juridique est donc une
condition essentielle de la pérennité et de la valorisation des entreprises, ce
qui implique que tout développement de création et dinnovation doit
saccompagner irrémédiablement de la connaissance et de la mise en place
de moyens de protection juridique efficaces.
Elle sera donc délivrée en Français par une Avocate et un conseil en
Propriété Intellectuelle
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 60
(%)
Continuous 40
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Lectures Recommandées / Recommanded readings :
Websites
CREER UNE ENTREPRISE INNOVANTE EN FRANCE
Course Code MSC.EISM2.STELE.0008
ECTS Credits 3
Course Leader MASSON, Laurent-EXT
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites none
Course Description Ce cours décrit les modalités et les dispositifs associés à la création
dentreprise innovante en France. Il doit permettre aux étudiants daborder
la création dentreprise innovante en France en confiance et en ayant
conscience des contingences spécifiques au contexte national.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Lectures Recommandées / Recommanded readings :
Websites
27ENTREPRENEURIAL SKILLS AND LEADERSHIP
Course Code MSC.EISM2.STCOR.0014
ECTS Credits 3
Course Leader WALKER, Sandra-EXT
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites none
Course Entrepreneurs have to develop appropriate personal and interpersonal skills
Description in order to manage the entrepreneurial process. They need to develop a
specific mindset to face risk and uncertainty. During this course, students
will explore how entrepreneurs make decisions and investigate the values
and belief systems that impact entrepreneurial leadership and business
processes.
This course is designed to steer participants towards a self-directed learning
path to grow and excel as an entrepreneur in the global field. Every project
is unique, so future leadership scenarios cannot de foreseen with great
accuracy. This seminar therefore helps participants to invest in leadership
preparedness to attract stakeholders to their project and lead their team to
success.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 50
(%)
Continuous 50
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Leadership theory and Practice, Peter G. Northouse, 3rd ed 2004, Sage
Publications
Lectures Recommandées / Recommanded readings :
1 NLP Business Masterclass, Molden, David, Pearson Education, 2001
2 Entering the Fundamental State of Leadership: A Framework for the
Positive Transformation of Self and Others, Quinn, Robert E., Spreitzer
Gretchen M., University of Michigan, Center for Positive Organizational
Scholarship, 2005
Websites http://www.mckinseyquarterly.com
http://www.edwarddebono.com
http://www.mind-map.com
http://www.quadrant1.com
http://www.12manage.com
http://www.ted.com
EXECUTIVE STRATEGIC CONSULTING
Course Code MSC.EISM2.STCOR.0017
ECTS Credits 3
Course Leader SERVEL Nicolas
Synchronous 18
28Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites Good knowledge in strategy theories
Course Description This course is dedicated to transferring methods and tools of Executive
Consulting in the field of strategy and organization management.
Teaching methods are based on a robust understanding of the best practice
of Management Consulting firms transposed into action learning via field-
based consulting missions to experience consulting
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Strategic Consulting - Chereau & Meschi - PALGRAVE, 2017
Websites
GROWTH HACKING FOR NEW VENTURES
Course Code MSC.EISM2.STELE.0059
ECTS Credits 3
Course Leader CASTRO DEMARIA, Mike-EXT
Synchronous 18
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites No particular prerequisites
Course Students will study the essentials of web marketing and apply these to their
Description proposed new venture in order to understand how to use digital tools in the
launch of a new business and in future business development...
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 70
(%)
Continuous 30
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Readings will be posted on knowledge
Lectures Recommandées / Recommended readings :
Readings will be posted on Knowledge
Websites http://www.entrepreneur.com/socialmedia/index.html
http://mashable.com/
http://www.clickz.com/
http://www.digitalbuzzblog.com/
29http://rich-page.com/
http://www.seo.com/blog/
http://www.entrepreneuronfire.com/blog/
http://blog.getresponse.com/
http://monetate.com/blog/
http://www.seocopywriting.com/blog/
http://www.dailyblogtips.com/
http://cutroni.com/blog/
http://www.chrisducker.com/blog/
IDENTIFYING AND MANAGING BUSINESS OPPORTUNITIES
Course Code MSC.EISM2.STCOR.0002
ECTS Credits 4
Course Leader CIRILLO Bruno
Synchronous 24
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites Interested exchange students should send their CV to the course leader for
the consideration of joining the course.
Course Description What do business opportunities look like? How do firms discover and
exploit these opportunities to create value and sustain competitive
advantage? Entrepreneurship is the art of recognition and exploitation of
opportunities. Entrepreneurship is valuable within existing organizations as
well as in the establishment of new ventures. Discovering business
opportunities requires that individuals not only possess knowledge, but
that they also have the cognitive abilities that allow them to value and
exploit that knowledge within teams. By combining in-class experiments,
debates, practitioners testimonials and a corporate entrepreneurship
contest, the course aims at providing students with the cognitive process to
identify and leverage business opportunities within organizations.
We will use a combination of (a) theory, (b) case studies and (c) an
entrepreneurship contest. Theory blocks will introduce theoretical and
conceptual frameworks, which will help analyze problems and develop
solutions to deal with these situations. In each session I will (i) introduce
you with a relevant problem; (ii) present theory that explains a framework;
(iii) show application cases on different industry and company situations;
and (iv) support your learning and understanding with in-class activities
(such as experiments and debates).
Case studies will help apply theoretical frameworks and methodologies in
order to analyze and discuss different industry and company situations.
Before each session you are assigned a case study and preparation
questions. Before each session, you will read, fully understand the case,
and prepare a discussion based on preparation questions that I will provide
before each class. During each session, you will work in small teams on a
few questions that I will assign you in class. Class discussion will follow
(active participation is mandatory and individually graded).
The entrepreneurship contest is meant to help you become familiar with
identifying and leveraging business opportunities within established
organizations. The project will consist of exploring (in small teams) new
product-market opportunities for a selected technology-based firm
30headquartered in the Sophia Antipolis (FR) ecosystem. A jury will select the
best project at the end of the course, and students in the winning team will
be awarded with a prize and a bonus on their course final grade.
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 40
(%)
Continuous 60
Assessment (%)
Academic No textbook is required for this course. A course pack with required
reference readings (i.e., articles to read in advance) will be available on the course
folder on the K2 platform, where I will also post other required and
suggested readings (i.e., articles I will refer during classes) and slides.
Websites
START-UP SUPPORT (PARTNERSHIP WITH INCUBATORS)
Course Code MSC.EISM2.STCOR.0018
ECTS Credits 4
Course Leader VIAN Dominique
Synchronous 24
Department Dept. Stratégy, Entrepreneurship and Economics
Program Entrepreneurship and Innovation
Prerequisites none
Course This action aims at delivering business coaching to incubated start-ups.
Description Students will use their knowledge about business modeling and strategy to
help firms to sort out strategic issues related to:
- technological innovation or
- innovative services or
- social business
Course Open to Sophia /Spring
Exchange
Semester spring
Campus Sophia
Evaluation
Final Examination 100
(%)
Continuous 0
Assessment (%)
Academic Lectures obligatoires / Required readings :
reference Lectures Recommandées / Recommanded readings :
Tous innovateurs: 2 méthodes pour révélerer des solutions invisibles dans
le complexe
https://www.amazon.fr/Tous-Innovateurs-m%C3%A9thodes-solutions-
invisibles/dp/1981069690
Websites
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