COSMETIC CLUSTER CANADA: CANADIAN COSMETIC PRODUCTS AND COSMETIC RAW MATERIALS - PRESENTED BY MARGARITA SIDOROVA CEO FRONTIER COSMETICS
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COSMETIC CLUSTER CANADA:
CANADIAN COSMETIC PRODUCTS
AND COSMETIC RAW MATERIALS
PRESENTED BY
MARGARITA SIDOROVA
CEO FRONTIER COSMETICS
1
C ONTENT
Section 1 Canadian Cosmetic Industry
• 1.1 Canadian Cosmetic Industry Overview……………………………………………………………………………………..…..…...2
• 1.2 Cosmetic Market Opportunities ……..………………………………………………………………………………………..…..…..2
• 1.3 Canadian Raw Materials……………………. …………………………………………………………………………………....……....5
• 1.4 Canadian Cosmetic Brands…………………. …………………………………………………………………………………....……...7
Section 2 Opportunities in the Canadian Cosmetic Industry
• 2.1 Export to Canada …… …………………………..………….………………….……………………………………………….…………...8
• 2.2 Manufacturing and Development.………………………..……………………………………………………………………………9
• 2.3 Academic Support in Canada ………………………………….……………………………………………………………………....10
Section 3 Canadian Cosmetic Cluster
• 3.1 Cluster Services………………………………………………….……………………………………………………………………..……..12
• 3.2 Cluster Team…………………………………………………………….………………………………………………………………………13
Section 4 Appendix
• 4.1 Data………………………………………………………………………………………………………………………………………………….16
2
Section 1- Canadian Cosmetic Industry
1.1 Canadian Cosmetic Industry Overview
Many individuals think of cosmetics as the finished product, a tube of lipstick or a fragrance in a department store.
If you break down the products, you will find that it takes a diverse range of expertise and talent to put together
the final goods. Take a look at Image 1 to see the different areas of production that relate just to the
manufacturing of a lipstick. As you can see even a simple lipstick can be a source for many important sectors
within an industry. The cosmetic industry is everything connected to the production and developed of cosmetic
goods and materials. In Canada the cosmetic industry does not stop at retail ready cosmetic products, it is the
entire cosmetic supply chain.
Image 1. All the Cosmetic Sectors Found in a Tube of Lipstick
1.2 Cosmetic Market Opportunities
3
Personal Care Cosmetic Products are invaluable and a daily part of our lives. From our first
baths as newborns, we never stop using personal care products. The cosmetic industry is
historically one of the few recession-resistant retail markets. This is a reliable market, full of
opportunity for international cosmetic companies looking to sample the North American
Cosmetic retail market.
According to Retail Insider, 2017 marked a high-water point with more than 50 international
brands opening their first stores in Canada. That trend continued on a slightly smaller scale in
2018 and is forecast to do so again this year. “Canada has become the hotspot for companies
dipping their toe in the North American retail market,” Winder said. “People see Canada as a
small but probably underdeveloped retail market, and maybe a bit of a testing ground for the
bigger market, which is the U.S.” (Ryan Flanagan, Web Journalist, CTVNews, 2018)
Canadian retail sales in personal care have been on a steady rise for the past decade. Canadian
e-commerce sales grew by 20.6% in the last year in Canada. Canada has a diverse population
with increasing income to spend on personal care. Additionally, Cosmetics is no longer confined
to women’s product category. Men’s and Babies Personal care product categories have
experienced a purchasing boom. Canada also another has another growing market for Pet Care
Products (shampoos, spray, etc).
41.3 Canadian Raw Materials
Canada is well known for its abundance of natural raw materials from both agricultural, mining
and agro-forestry. The cosmetic industry is an important component of the agriculture and agri-
food system, transforming agricultural commodities into value-added products that are sold in
Canada and abroad. One of our primary goals is to promote Canadian raw materials in cosmetic
ingredients. Let us take a look at the cosmetic application found in the agriculture industry.
Agriculture in Ontario alone, is the province's largest economic contributors, accounting for $37
billion in GDP and employing over 800,000 Ontarians across the province. There are almost
50,000 family farms who grow over 200 diverse crops and help keep the rural communities
strong and vibrant. The Cluster also will promote Canadian native plants and specialty crops.
Native plants often struggle to thrive as they compete for land and nurturance. We will work
with an organization like North America Native Plant Association and the Carolina Canada
Coalition to promote the growing and cultivation of native plants. Canadian cosmetic raw
material is gaining popularity worldwide for their superior quality, sustainability, and marketing.
The Canadian Cosmetic Cluster will work to help companies to provide connections to suppliers,
manufacturers, and offer logistic support. The Cluster will help Canadian ingredients seek
appropriate international partners. The Cluster will assist in connecting various certification
such as Ecocert or Organic Certification for companies who are interested.
Canadian Company Profile-CeaPro
Ceapro Inc. (TSX-V: CZO) is a Canadian biotechnology company involved in the development
and commercialization of "active ingredients" derived from oats and other renewable plant
resources for healthcare and cosmetic industries. The Company has a broad range of expertise
in natural product chemistry, microbiology, biochemistry, immunology and process
engineering. These skills merge in the fields of active ingredients, biopharmaceuticals and drug-
delivery solutions.
Ceapro's patented process technologies include Pressurized Gas eXpanded (PGX) technology
which is a unique and disruptive technology with several key advantages over conventional
drying and purification methods that can be used to generate novel high-value biopolymers and
biocomposites structures with micro or nano-sized features. Ceapro also utilizes its proprietary
plant extraction-based manufacturing process to supply ingredients to well-known personal
care and cosmetic industries worldwide.
The Company's two value-driving products, oat beta glucan and avenanthramides, are found in
many household names, cosmetic and personal care brands. These products are manufactured
from Ceapro's proprietary oat extraction manufacturing technology and are known for their
well-documented health benefits. Oat beta glucan effectively stimulates collagen synthesis and
deeply moisturizes the skin (epidermis and dermis) thereby improving skin restructuring,
5decreasing wrinkles and allowing wound healing with minimal scaring. When taken orally, oat
beta glucan has been shown to improve cholesterol levels and therefore has "heart health"
approved health claims in Canada, United States and Europe. Avenanthramides are
polyphenolic compounds found exclusively in oats which act as natural anti-oxidant, anti-
irritant and anti-inflammatory. When added to topical formulation, avenanthramides
effectively reduce redness and itchiness due to inflammation. In oral formulations,
avenanthramides could treat serious conditions triggered by inflammation. Given the
therapeutic benefits of the Company's two flagship products, Ceapro is currently expanding and
developing them for use in the nutraceutical industries.
Canadian Company Profile - Charles Tennant
Charles Tennant & Company (Canada) has been distributing specialty chemicals in the
Canadian market since 1932. As a founding member of Responsible Distribution Canada, our
commitment to regulatory expertise, environmental accountability and adherence to
Responsible Distribution practice is a core foundation of our service standards. Our technical,
market focused organization provides a resource of dedicated knowledge for both our
customer and supply partners. With a diverse product portfolio of quality ingredients from a
global network of world class supply partners, we offer products for all applications. From new
product formulation to competitive material supply to regulatory and customer service
support, our team is here to provide exceptional service and solutions. Charles Tennant &
Company (CTC) has been distributing specialty raw materials in the Canadian personal care and
cosmetic market since 1932. As a founding member of the Canadian Association of Chemical
Distributors (CACD), our commitment to regulatory expertise, environmental accountability and
adherence to Responsible Distribution practice is a core foundation of our service standards.
Our technical, market-focused organization provides a resource of highly knowledgeable
contacts for both our customer and supply partners. The Personal Care team members are
active participants in the Society of Cosmetic Chemists (SCC) Ontario and Quebec Chapter
events and education seminars. Regular attendance at industry tradeshows and global product
training opportunities are an important part of our commitment to their technical
development. This product expertise and industry knowledge allows us to bring innovative
formulation support with new ideas to our customers in keeping with evolving market trends.
Our Personal Care product portfolio includes a diverse range of quality ingredients from a
global network of world class supply partners to meet all product applications.
61.4 Canadian Cosmetic Brands
The Cluster will be involved in helping Canadian cosmetic companies navigate the industry
waters of the global cosmetic market. Education is an important part of the Cluster. Smaller
scale cosmetic businesses are abundant in the city. Unfortunately, company owners are often
not involved in any cosmetic organization such as the Ontario SCC or Cosmetic Alliance Canada.
They are not regulated or follow the current marketing practices that are advised by
international boards. Increasing regulation for small business and providing education on
cosmetic business management can help smaller entities greatly succeed. The Cluster will
provide more access for smaller companies to find ways to incorporate new innovation. The
important thing to share with them is how they can follow cosmetic trends and technologies
while staying on budget (getting creative with marketing, concept demos, taking advantage of
content creation). Another way to help local business is to show the potential to grow their
cosmetic business. The cluster will show how they can connect with suppliers and distributors
in Canada and abroad.
Example of Canadian Cosmetic Retail Brands
Consonant Skincare
Saje Natural Wellness
Fresh Love Cosmetics
Lisa Waiter Cosmetics
Cheekbone Beauty
Honey Originals
MC2 Beauty
Stellar Beauty
Bite Beauty
The Ordinary
Ilia Beauty
MAC Cosmetics
RMS Beauty
F.Miller
Nudestix
Harlow Skin Co.
Altilis Beauty
7Section 2- Opprotunities in the Canadian Cosmetic Industry
2.1 Export to Canada
Canada is a land of undeveloped industrial potential. Canada has a population of 36,953,765
million people. The Canadian Cosmetic Cluster wants to foster international relations with the
beauty clusters and development agencies from around the world. The cosmetic industry
covers a cross-sector of industries from agriculture, biochemistry, manufacturing to consumer
retail. The Cluster is exploring the growing cosmetic industry possibilities in South Asia, South
America and Mexico (Trans-Pacific Agreement Advantage). We will provide legal, financial and
export referrals to support companies who are ready to explore new market opportunities
abroad.
Table. 1 Priorities Market for Canadian Exports, Source: BC Ministry of Agriculture 2017
Toronto Board of Trade
The Toronto Region Board of Trade is one of the largest and most influential chambers of
commerce in North America. They act as catalysts for the region’s growth agenda, at home and
on a global scale with the World Trade Centre Toronto franchise. Backed by more than 13,500
members, the Toronto Board of Trade advocate on the behalf of various industries for policy
changes that drives the growth and competitiveness of the Toronto region. The Toronto Board
of Trade wants Toronto to be recognized as one of the most competitive and sought-after
business regions in the world. (TBOT, 2018)
8Trade Commissioner's Office
As part of Foreign Affairs, Trade and Development Canada, the Canadian Trade Commissioner
Service helps Canadian companies and organizations succeed globally. Created in 1894, the
Canadian Trade Commissioner Service (TCS) has more than 120 years of experience helping
Canadian companies succeed in foreign markets by promoting the economic interests of
Canada in the global marketplace. Since Canada's first Trade Commissioner's posting to
Australia in 1895, the role of the TCS has become increasingly critical and of higher value within
an ever-evolving global economy. Canada's active and successful participation in the global
economy impacts all Canadians. Consider that a fifth of all jobs in this country is directly linked
to international trade and Canadians companies are among the most successful on the
international stage. The Canadian Trade Commissioner Service has trade offices across Canada
and in 161 offices around the world. We can provide Canadian businesses with on-the-ground
intelligence, qualified contacts, partnership opportunities and practical advice on foreign
markets to help you make better, more timely and cost-effective decisions in order to achieve
your goals abroad. (Trade Commissioners Services Canada, 2018)
Export Development Canada
The EDC is Canada’s export credit agency. Their job is to support and develop Canada’s export
trade by helping Canadian companies respond to international business opportunities. They are
a self-financing, Crown corporation that operates at arm's length from the Government. We
provide insurance and financial services, bonding products and small business solutions to
Canadian exporters and investors and their international buyers. We also support Canadian
direct investment abroad and investment into Canada. Much of our business is done in
partnership with other financial institutions and through collaboration with the Government of
Canada. (EDC, 2018)
2.2 Manufacturing and Development
Development of New Cosmetic Materials and Bio-Actives
Cosmetic Brands are always looking for new cosmetic ingredients to make their cosmetic
products outshine the competitors. This is the most exciting development opportunity, as it can
lead to new discoveries for crops and botanical plants. There are plenty of specialty crops in
Canada that can be used in cosmetic development. This will also give agri-producers new
marketing opportunities for their crops. Cosmetic companies are always looking for the next
trendy botanical actives or oil. This will also give companies that have bio-waste from their
current crop production opportunities to reuse the natural materials.
9New Extraction Techniques: the processing of raw plants into cosmetic raw materials involves
the use of energy, chemicals and often results in bio-waste. Companies are looking for more
eco-friendly extraction techniques. Great example of a Canadian company doing cosmetic
innovation, is Phycus Biotechnologies. Phycus Biotechnologies, is a Toronto-based biotech start-
up making green ingredients for cosmetics. This incredible company produces glycolic acid, a
very popular AHA ingredient used across cosmetics. Did you know that glycolic acid is typically
produced using formaldehyde as a starting material, as well as petrol? Using cutting edge
science, Phycus Bio has developed their own glycolic acid, via renewable resources (carbon
dioxide, a win-win minimizing their carbon impact while producing the material at a lower cost).
Cosmetic Manufacturing
Table 5. Ontario Manufacturing 2014
Canada has great manufacturing capacity in a variety of areas. This environment would support
multi-sector product development in the cosmetic industry. Manufacturing capabilities range
from raw material processing to the large-scale formulation of cosmetic goods. There are
several cosmetic manufacturing plants like Cosmetica Laboratories, Crystal Claire and Hunter
Amenities that specialize in OEM.
2.3 Academic Support in Canada
Education is an important part of any successful industry. The Cluster wants to create
international academic partnerships that will give access to the wealth of knowledge from
10Canadian academic. Research is essential to provide the Cosmetic Industry with a steady future
from developing bio-actives in university laboratories to integrating new packaging prototypes
in ready to market cosmetic goods. There are several opportunities for research that could
benefit an academic institution from around the world.
Example of Academic Sources for Cosmetics in Ontario
Humber College: Humber College is Canada’s largest college. The Humber Business School
offers a variety of Bachelor of Commerce degree programs on a common platform with
pathways to a variety of specializations. This gives students the time to decide on their career
path while they are gaining insight into the fundamentals of business. A paid work term in each
program area provides hands-on experience that is highly valued by employers. Humber’s
Cosmetic Management diploma program gives you the business base and cosmetic skills that
you need for a career in the growing cosmetic and fragrance industries. The curriculum,
designed in collaboration with the cosmetics industry, focuses on current market trends and
touches on all disciplines that students require to enter the personal care products sector.
Courses encompass training in retailing, merchandising, marketing and social media, make-up
application, as well as the skills necessary for running an independent business. Topics such as
environmental implications and multicultural sensitivity are embedded in each course.
Seneca College, Cosmetic Science Program: The Cosmetic Science Program is a full year, three
semesters, a laboratory-based program that combines the art, science and business elements
used in the development of cosmetic products. As the only Cosmetic Science graduate
certificate program in Ontario, it focuses on product formulation and cosmetic production while
emphasizing the industry's evolving regulatory environment. Students may obtain an industry-
specific four-month work term after completion of their first academic semester.
The program emphasizes formulation chemistry concepts and strategies from raw materials to
finished products. The product development process, global regulations/challenges, sales and
marketing, biological systems and claims substantiation as well as sensory evaluation are key
topics within the program. On completion of the program, graduates may find employment in
the research and development, laboratory or regulatory areas of suppliers, manufacturers, and
distributors of cosmetic products and ingredients as well as governmental regulatory bodies.
Ryerson University: This is a state of the art university located in the heart of Toronto, Ontario.
It has the capacity to support research projects in biology, chemistry, and business to name a
few. One of Canada's leading Entrepreneurship programs with a largely dedicated faculty and
offering more undergraduate entrepreneurship courses than any other English language
university in Canada. Prepare to start your own business, learn how to be entrepreneurial
within existing organizations or help start-up ventures succeed. This academic source can be a
great resource for starting entrepreneurs. They can learn about the world of cosmetics and how
to apply business knowledge to the cosmetic field. A benefit of the cluster for all academic
institutions will be that we will provide a connection for student placements (both local and
international). Research partnership opportunities need a minimum budget of $25,000 CAD
(tripled with grants) to start.
11Niagara College: This college is located in the Niagara region. This academic source can support
agriculture research and product development. It has an intern program that works to place
students in related sectors. It is a growing college with a bright future.
Section 3- Canadian Cosmetic Cluster
Canadian Cosmetic Cluster
The Canadian Cosmetic Cluster was founded in 2017 by Margarita Sidorova/President, to define
the industry areas of growth and innovation, to unite the cosmetic industry in Canada and to
raise Canadian products awareness globally. The Canadian Cosmetic Cluster serves to unite the
Canadian cosmetic industry and to help SME’s develop new cosmetic innovation in the global
market.
A Canadian delegation was formed in September 2018, which met in on October 16th, 2018 in
Paris, France at the Canadian Embassy to France with International Trade Commissioners, and
presented at the Cosmetic Clusters International Meeting to exchange strategies to leverage
agricultural, forestry and marine assets for use in the global cosmetic industries. On October 17,
2018, the Canadian Cosmetic Cluster formed an official partnership with the Cosmetic Valley
France and the Cosmetic Clusters International Network together with MC2 Industries,
presented numerous cosmetic scientific innovations to international research panels such as
L’oreal, Puig, JnJ, LVMH and several others at the Cosmetics 360* Paris.
The Canadian Cosmetic Cluster is an optimum opportunity to attract cross-industry
biotechnology and cosmetic innovation business to Toronto. Toronto is a centrally located,
multi-cultural, growing infrastructure to support development (especially with the Cosmetic
Regulation Reform), a fantastic exchange rate for many currencies and many trade agreements
such as CETA (Comprehensive Economic and Trade Agreement) and CPTPP (Comprehensive
And Progressive Agreement For Trans-pacific Partnership. MC2 Industries and the Canadian
Cosmetic Cluster work in partnership with the Cosmetic Valley France, Quebec International,
World Trade Centre Toronto as members of the Trade Acceleration Program, Canadian and
Toronto Trade Commissioners Service and several charitable programs.
3.1 Cluster Priorities
The Canadian Cosmetic Cluster has some key missions that we want to focus. We believe that
these are essential to promote Canadian cosmetic brands and Canadian raw materials
worldwide.
The Canadian Cosmetics Cluster will be taking steps to achieve the following;
12• Unification of the Cosmetic Industry in Canada
• Promotion of Canadian Cosmetic Companies in Canada and worldwide
• Development of Innovation in various cosmetic sectors in Canada
• The application of existing and new raw materials into cosmetics that are produced or
cultivated in Canada
• Increasing knowledge through education in Cosmetic Science (specifically in Raw
Material and Formulation)
• Provide support and resources for small business to expand their production and export
opportunities
• Encourage foreign companies to purchase Canadian raw materials, conduct research in
Canada on raw material potential
• Promoting international clusters and their services
• Promote sustainability and ecologically conscious raw material development
• Creating International partnerships with companies all over the world.
• Creating manufacturing opportunities for companies from our trade partners to take
advantage of trade agreements such as CETA and CPTPP
• Encouraging Companies to set up Operations in Ontario as North America HQ
3.2 Cluster Team
Margarita Sidorova- Cluster Founder, CEO of Frontier Cosmetics, Cosmetic Development
Specialist
Margarita is the founder of Frontier Cosmetics a company she founded in 2016 after. She has a
passion for cosmetics science and desire to create innovative cosmetic products. A very creative
and innovative professional, Margarita is specializing and focusing on the research &
development, creation of unique formulations and production of high-quality hair care, skin
care, and decorative cosmetics. Margarita has experience working with all types of beauty
products (hair, skin, and decorative cosmetics). She is familiar with cosmetic trends in North
America, Europe, and Eastern Asia. Her professional interest includes researching of sustainable
ingredients, cosmetic formulation, and product development, creation and development of the
unique cosmetic products for people with disability.
With her expertise in the cosmetic formulation and product development, Margarita provided
consulting services: she successfully managed various projects for MC2 Beauty, from concept to
13launch, reviewed & researched market products, prepared and run standard test methods to
evaluate the performance of formulas, maintained technical documents.
In 2016 Margarita filed her first USA patent: Victorious Makeup System. She presented her
research on pigment decorative cosmetics at the SCC NY Technology Showcase in 2017.
Margarita is currently working on her new researching project: Formulation techniques for Hair
Extension Hair Products. She is presenting this at the SCC Cosmetic Technology Showcase in
2018.
Margarita exhibited at the Cosmetic 360 Show in Paris in 2017 and was a finalist for formulation
in the Cosmetic 360 Awards. She is studied Biological Sciences and Business Development at
Thompsons Rivers University and Cosmetic Science Program at UKSCS. She is planning on
pursuing her Masters in Biological Science in 2019.
Margarita is an active member of the Society of Chemists and of Cosmetics Alliance Canada.
Margarita was inspired to start the Cosmetic Cluster after her many trips to France and meeting
members of the French Cosmetic Cluster.
Dante D’Ignazio- Cluster Operation Director and Raw Material Specialist
Dante began developing natural cosmetics in 2014 and began his first cosmetic start up in
2016. Dante studied entrepreneurship at Fanshawe college in London Ontario and is
passionate about raw cosmetic materials, specializing in the development of natural
products, brand development, & international trade. In 2018 Dante completed the Trade
Accelerator Program at the Toronto Board Of Trade. In 2016/ 2018 Dante has been a
participant in the Schlegel Centre for Entrepreneurship & Social Innovation with Laurier
University. As an entrepreneur Dante has accumulated a great portfolio of resource and
networks that are essential to establishing successful brands in the Canadian market.
Communication and delegation are strong qualities that Dante brings to the
cluster; overseeing and directing the future growth of the cluster, and the members
involved.
Bertrand Walle, Cosmetics Consultant – International Trade & Economic Development
Bertrand Walle brings deep knowledge & experience in Cosmetics to the Ontario Cosmetics
Cluster. On the corporate level in Canada, Bertrand Walle successfully managed both the
L’Oréal Retail Division and Biotherm Skin Care. Founder and President of Walle & Associates in
1992, a consulting company specialized in Cosmetics and International Trade, Bertrand Walle.
He has extensive experience in business development and facilitating market access to Canada,
including regulatory requirements. He has a strong network of business contacts in Ontario,
across Canada, and internationally with stakeholders, distributors, Ontario professional
associations and business colleagues. Born and educated in France & later in the U.S., Mr. Walle
received an M.B.A. from the University of Pittsburgh. He is fluent in English & French. He
resides in Burlington, Ontario and has lived 17 years in the province. Bertrand Walle is an
active member of the Society of Chemists, Ontario Chapter, and of the Cosmetics Alliance
Canada.
14Melani Chong - Cosmetic Scientist, Marketing Expert, East Asia Trade Ambassador
Melani has built an extensive career in the fashion and beauty industries over 25 years, she has
appeared on the covers and pages of top magazines and has walked down international fashion
runways; having been a favourite of Oscar De La Renta and fashion muse to iconic design
couturier Wayne Clark. She has also appeared as a guest host and correspondent for FashionTV
& ET Canada and has contributed to several Canadian publications as a beauty, natural health
and marketing expert. As a cosmetic chemist, Melani is now building an international firm in
R&D and innovations in consumer goods, nutricosmetics, amenities, signature fragrances and
flavours for an international clientele. Melani continues to conduct one-on-one consulting and
mentoring with new designers and developmental scientists. Melani also consults and mentors
actors, models, athletes and young women in the industry.
15Section 4. Appendix
1. Canadian Cosmetic Retail Trends
162. Cosmetic Global Market Trends
172. Personal Care Ingredients Market Professional Survey Report 2017 – 2024
Rising involvement of women in the urban workforce and growing importance of personal
grooming has positively influenced personal care ingredients market growth. People have
Source: Medium Marketing Analytics, 2018
become more conscious about their appearance which will drive the sales of the personal care
products. New product launches will fuel the growth of the industry. Also, the market players
are engaged in promotional activities which will considerably increase the sales of personal care
products, which in turn will positively impact the personal care ingredients market.
Multifunctional products market has gained momentum over the past few years. The hectic
lifestyle has forced consumers to simplify beauty routines giving a thrust to multifunctional
product market. Innovative products have been launched with numerous benefits rolled into
one. Plant-derived personal care ingredients have witnessed a rising growth curve, because of
the negative attitude towards the production process of products derived from animals.
Consumers tend to move towards sustainable, eco-friendly and ethical product brands.
People have shifted their focus to milder ingredients which would cause less damage. Anionic
surfactants which are sulfate-free are preferred over conventional surfactants such as sodium
lauryl ether sulfates.
Source: (https://www.gminsights.com/request-sample/detail/1753, GMI Insights, 2018)
3. Exports to Asia - Table 3. Ontario Agri-food Trade with Asia by Commodity Group (Cdn $' 000)
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18Asian Market Opportunities
Asia, as defined by Asia-Pacific and South East Asia, represents a very large market for the Canadian
agriculture, agri-food, and seafood sector, with sales of $16.9 billion to 24 markets in 2015. In Asia,
Canadian companies mostly export canola, red spring wheat, lentils, soybeans, dried peas, lobster, pork, and
beef. Some niche products that are doing well include ginseng, bovine hides, and cold-water shrimp. As a
home to over 3.9 billion people, there are some fast-growing opportunities for our industry, with two-way
trade between Canada and the Asia Pacific markets increasing by more than 300% since 2010.
Source: (Agr.ca, Agriculture Canada, 2018)
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