CORPORATE PROFILE 2022 - BANDAI SPIRITS
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CO R P O R ATE PROFILE 2 02 2
BUSINESS
TOP MESSAGE
ACTIVITIES
With “SPIRITS” in every product
and service
TOP MESSAGE BANDAI SPIRITS CO., LTD. was established in 2018 with the goal of continuously accelerating
business growth in global markets for products geared toward a mature fan base.
With the vision to become the Global Leader in Hobby Entertainment, we have been expanding
our business globally with plastic models, collectors’ toys, character lottery, and amusement
prizes as our core products, all while pouring “SPIRITS” into our products and services.
For each business, we are developing and strengthening category brands such as Gunpla,
TAMASHII NATIONS, Ichibankuji, and BANPRESTO.
We will continue to improve the uniqueness and value of each brand in order to achieve greater
customer enjoyment, which will lead to global business growth.
We will continue to take on various challenges to ensure that our products and services will be
able to connect with our many customers and fans around
the world, enrich their daily lives, and revitalize communication.
We hope you look forward to what BANDAI SPIRITS will achieve.
Nao Udagawa
President and Chief Executive Officer
BANDAI SPIRITS CO., LTD.
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GROUP
Bandai Namco Group
Digital Business
Planning, development, and distribution of
Entertainment Unit
network content; planning, development, and
Entertainment Unit sales of home video games
Business Management Company:
Bandai Namco Entertainment
IP Production Unit Toys and Hobby Business
Digital Business Toys and Hobby Business
Planning, production, and use of visual and music Planning, development, production, and sales
content, such as animations; management and of toys, capsule toys, cards, confectioner y
use of copyrights; discovery and development of and foods, apparel, sundries, plastic models,
artists; live entertainment business prizes, stationery, and other products
Business Management Company: Business Management Company:
Bandai Namco Filmworks Inc. BANDAI CO., LTD.
Amusement Unit
Business Management Business Management
Planning, development, production, and sales of
Company Company
amusement machines; planning and operation
of amusement facilities, etc.
Business Management Company:
Bandai Namco Amusement Inc.
The Entertainment Unit comprises the Digital Business and the Toys and Hobby Business.
We will work together with our Group companies in Japan and overseas, focusing on business
Affiliated Business Companies
management companies, to enhance our competitiveness in the global market by creating
Supporting the Units in such areas as distribution, entertainment that meets the new values of our customers and by strengthening our digital
logistics, and administrative services
capabilities, while mutually utilizing a wide range of outlets in a unified manner with IPs at the core.
Bandai Namco's Purpose Mid-Term Vision of the Entertainment Unit
Bandai Namco exists to share dreams, fun and The Entertainment Unit aims to connect more strongly and
inspiration with people around the world. deeply with fans both digitally and physically, with IPs at the core.
Connecting people and societies in the enjoyment of
uniquely entertaining products and services,
we’re working to create a brighter future for everyone.
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BUSINESS
ACTIVITIES
Character Lottery
' Operations Planning/sales of Ichibankuji, a character lottery where nobody loses
BANDAI SPIRITS is engaged in four main businesses.
These are the plastic model, collectors’ toy, character lottery, and amusement prize businesses.
We also operate PREMIUM BANDAI, the official online shopping site
of the BANDAI NAMCO Group.
Plastic Models
Lot & Innovation Department
Planning/manufacture/sales of plastic models
Amusement Prize Products
Planning/sales of prize products for amusement facilities
Hobby Products Division
Global Business Department/ Creation Department
Collectors' Toys BANPRESTO Department
Planning/sales of toys for a mature fan base
EC Website
Operation of PREMIUM BANDAI, the official e-commerce
website for the BANDAI NAMCO Group
Collectors Toy Department Online Marketing Strategy Office
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BUSINESS
ACTIVITIES Global Business Department, Creation Department,
Hobby Products Division Hobby Products Division
PLASTIC MODELS PLASTIC MODELS
The Creation Department of the Hobby Products Division is based at the BANDAI HOBBY CENTER
(Shizuoka City, Shizuoka), where plastic models are produced. This department is responsible for product
planning and development, focusing on the Gunpla series, which continues to evolve through tireless
technological development and the addition of new concept work.
The Global Business Department of the Hobby Products Division is responsible for marketing (sales, In order to contribute to the realization of a sustainable society (and achieve the SDGs), the BANDAI
promotion, etc.) plastic models on globally in order for our customers to experience the fun of assembling HOBBY CENTER is also working on various initiatives to address global environmental problems.
plastic models and discovering new things in the process. In addition to the Gunpla Recycling Project to collect the runners (plastic model frames) of Gunpla
In order to spread the culture of plastic models to more customers both in Japan and overseas, we sell products and recycle them into new plastic models, we are also working to reuse plastic and reduce the
plastic models; hold events, including online events; and directly operate THE GUNDAM BASE stores as well amount we use. For some plastic models, for example, we are using a new material made primarily from
as SIDE-F, our new business. limestone.
With a focus on branding of plastic models and Gunpla, we are taking on new challenges. For example, we Moreover, we hold the Gunpla Academia classes at elementary schools all throughout Japan, where
are actively creating new and original IPs, and we aim to further expand our business by conveying the fun of students can learn about the fun of manufacturing and the Gunpla production process, as well as about
creation through plastic models. recycling plastic and other sustainable to global environmental issues.
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BUSINESS
ACTIVITIES Collectors Toy Department Lot & Innovation Department
COLLECTOR'S TOYS CHARACTER LOTTERY
The Lot & Innovation Department is mainly in charge of Ichibankuji, a character lottery that offers customers
the fun of drawing lots and the excitement of winning.
Under the consolidated brand name TAMASHII NATIONS, the Collectors Toy Department delivers a widely
Through the simultaneous commercialization of a wide variety of products, Ichibankuji enables deeper and
varied lineup and IPs developments, as well as high quality, high value-added products to customers
more extensive recreations of the worlds and appeal of IPs, allowing us to develop products with high levels
around the world, with a focus on figures and robots for the collectibles market.
of customer satisfaction. We are also leading the industry with our creative sales methods, such as the
We have developed many brands, including CHOGOKIN, S.H.Figuarts, and METAL BUILD, and are
Double Chance Promotion and the Last One Prize.
promoting the expansion of our business on a global scale.
Ichibankuji are sold at a wide range of outlets, including convenience stores, bookstores, and other stores
In order to promote a deeper understanding of the appeal of our products and our passion for
that customers shop at in their day-to-day, as well as designated Ichibankuji Official Shops and Ichibankuji
manufacturing, we are expanding our official website, Tamashii Web, as well as our distribution of
Online, where customers can enjoy the lottery online. Overseas, we are actively taking on the challenge of
explanatory videos. We are also operating a membership service, CLUB TAMASHII MEMBERS, and
expanding our global operations, such as localizing and selling Ichibankuji in each region.
a directly managed flagship store. Furthermore, we are focusing our efforts on providing opportunities
for customers to be exposed to our actual products by hosting the annual large-scale event, TAMASHII
NATION, as well as events overseas.
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BUSINESS
CSR
ACTIVITIES BANPRESTO Department
AMUSEMENT PRIZES
Safety, Quality, and Environmental Initiatives
to Support the Foundations of Manufacturing
BANDAI SPIRITS is committed to pursuing safety and improving quality.
We are also actively promoting various initiatives for environmental conservation.
Initiatives for Product Safety Initiatives for Product Quality
In order to provide safe and reliable products and BANDAI SPIRITS outsources the production of many
services to our customers, BANDAI SPIRITS has of its products to partner factories in Japan and abroad.
established a number of quality standards related to In addition to inspections prior to mass production, we con-
safety, performance, and labeling, duct inspections prior to
which we strictly enforce. As we factory shipment as well
utilize the experience we have as product acceptance
gained over the years at BANDAI inspections in order to
and BANPRESTO, we have also improve and maintain pro-
been actively working to respond duct quality.
to global needs.
Pre-shipment inspection
Quality Standards
Initiatives at Production Factories Environmental Conservation Initiatives
We conduct continuous factory audits at the contractor at the BANDAI HOBBY CENTER
factories, where BANDAI SPIRITS products are made.
In addition to maintenance work and environment At the BANDAI HOBBY CENTER, we are engaged in
checks of facilities, we conduct regular audits on a various environmental conservation initiatives. The solar
The BANPRESTO Department plans, develops, and sells prizes that are exclusive to amusement facilities
wide range of items, including management systems panels installed on the center's walls generate 56,000
and can be won at crane games and other machines. With an emphasis on respecting the image and kWh of solar power per year, and this power is used at
for equipment, products and materials, and the working
worldview of each IP, we are always striving to achieve the top customer satisfaction in the amusement environment. the center. We have also
industry. installed a rainwater and
ground water recycling
In addition to commercializing figures and plush toys in a variety of design arrangements that can be
system that allows us to
enjoyed by a wide range of customers, we are also revitalizing the market for amusement facility products
reuse 2,000 tons of water
by developing products in a speedy manner. As a place to connect with our customers, we have also per year.
established an exhibition space in Akihabara, Tokyo called BANPRESTO LAB, where we display our
Large solar panels
latest figures and other products. Verifying the operation of Verifying the management installed across the wall
needle detectors of tools and equipment
For overseas expansion, we will continue to localize BANPRESTO’s product lineups for each region so
that we can make them available to fans of manga and anime around the world.
Initiatives to Utilize Plastic Alternatives
Alternative materials to plastic, such as a new material based on limestone,
are used in some plastic models. We will continue our efforts to reduce
the use of petroleum-based plastics and contribute to the reduction of CO2
Plastic model produced
emissions. with a new material made
primarily from limestone
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CSR
Sustainable Activities Through Gunpla
At BANDAI SPIRITS, we value our connections with our fans and are committed to
environmental initiatives aimed at realizing a sustainable society and SDGs.
Collected runners Waste materials
Creating Together: from production
The Future of Gunpla
Gunpla Recycling Project
We promote the Gunpla Recycling Project with the aim of
contributing to the development of a recycling-oriented society by Before After
reusing runners (plastic model frames) collected from fans. We
use material recycling to produce “ECOPLA”, eco-friendly plastics,
and thermal recycling to generate electricity that is used in the
Thermal recycling Material recycling
production of plastic models. We also conduct a demonstration
experiment to transform the collected runners into new plastic to create new energy Chemical recycling to create ECOPLA
models through the use of chemical recycling. to create new Gunpla
Environmental Initiatives Through Innovations in Plastic Model Design Reduction of material for outer
frame of the runner through multi-
We are reducing the amount of plastic materials by reducing the number of runners that are thrown away after assembly. color molding
1 Reduction of runner 2 Corner design ingenuity
diameters The corners of the outer frames of the runners have
customarily been designed with right angles, but
The diameter of runners (particularly the parts of
by removing the corners and making them round, Four pieces in One piece in Reduction of mat-
the runners that have little impact on molding) is Product in 1980 Product in 2020 a single-color a multi-color erial from part of
designed to be as narrow as possible to allow the we have been raising our material efficiency to the mold mold the outer frame of
utmost limit. the runner
material to flow.
3 Tightly laid out product parts 4 Removal of the outer
The product par ts have been laid out closer frame of the runner
together to make the runner fame smaller, which
For certain products, the outer frame of the runner
reduces the packaging materials at the same time. Runner of plastic models Multi-color molding machine
for part retention has been removed. produced by a multi-color
molding machine
Gunpla Academia
We have developed Gunpla Academia, a teaching resource based on the subject of Gunpla, and we offer a class package that encourages kids to think about
the fun of manufacturing and the global environment at elementary schools throughout Japan. Through the experience of assembling Gunpla and watching
videos that showcase the facilities and production processes of the BANDAI HOBBY CENTER, where BANDAI SPIRITS plastic models are produced, as
well as the work of the people involved in production, we allow students to learn about the fun of manufacturing and about recycling and other sustainable
approaches to global environmental issues with the aim of raising interest in advanced technology and innovations for sustainable manufacturing. Hands-on Gunpla assembly kits Gunpla assembly workshop An online call with the BANDAI HOBBY CENTER
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HISTORY A Brief History of 2010 Launch of the Real Grade (RG) Series, a brand that pursues a 1/144 scale GUNPLA that looks realistic.
BANDAI SPIRITS Launch of the “OTONA NO CHOGGOKIN” series, a perfectionist hobby item for mature fans, which
interprets solid objects that exist (or existed) as characters and gives them an elaborate concrete form.
Since BANDAI was founded in 1950, we have always produced numerous hit products. 2011 Launch of the Metal Build Series, the ultimate toy brand of finished products,
And since the establishment of BANDAI SPIRITS in 2018, which combines the strengths of superalloy and design
GUNPLA RG Series
we have continued to provide new products and services one after another. arrangements befitting each work through the participation of various creators.
The GUNPLA Builders World Cup, which determines the world’s No. 1 GUNPLA builder, begins.
1950 BANDAI-YA was established in Asakusa-Kikuyabashi, T 1950 aito-ku, Tokyo. 2012 PREMIUM BANDAI's overseas expansion began in Hong Kong.
DX SOUL OF CHOGOKIN MAZINGER Z was launched.
1955 The industry pioneering quality control system was established and BANDAI’s
first toy with product warranty was released.
BANDAI-YA was
2014 Launch of the S.H. Figuarts Series, which achieves both the presence of models and S.H. Figuarts Series
1961 The company name changed from BANDAI-YA to BANDAI. established
BANDAI’s first toy with
their natural mobility by molding them from their skeleton.
product warranty The Q posket series of amusement prize product figures with large eyes that
1969 Acquire a factory in Shimizu City, Shizuoka Prefecture,
shine teary were launched. Q posket Series
to start manufacturing plastic models.
1974 CHOGOKIN MAZINGER Z was launched. 2017 The first official GUNPLA-themed integrated facility in Japan called
THE GUNDAM BASE TOKYO was opened in Rinkai Fukutoshin.
1977 SPACE BATTLESHIP YAMATO plastic model kits were launched.
1980
BANDAI SPIRITS CO., LTD.
GUNPLA was launched.
CHOGOKIN MAZINGER Z 2018
SPACE BATTLESHIP YAMATO
1983 BANDAI adoped “Dreams and Creation” as the corporate slogan and
THE GUNDAM BASE TOKYO
renewed its corporate logo to the current version.
plastic model kits
was established.
Launching the Iropla Series, which first introduces multi-color molding technology
to mold parts in four different colors on a runner sheet for Plastic Models. Launch of Figures-Rise Labo, a project to study expressions that have not yet been
achieved by previous plastic models and evolve technology to achieve them.
1987 SAINT SEIYA Saint Cloth Series (Figures). TAMASHII NATIONS QUALITY
Established TAMASHII NATIONS QUALITY, the logotype that globally certifies the quality
Launch of plastic models using the snap fit method,
of the products of TAMASHII NATIONS, which unified brand for products for mature fans.
which enables construction without adhesive. GUNPLA
IROPLA Series
1990 Launch of the High Grade (HG) Series, a 1/144 scale standard GUNPLA brand. 2019 BANDAI SPIRITS CO., LTD. and BANPRESTO CO., LTD.
BANPRESTO Co., Ltd. (merged in 2019) launched the first game prizes for amusement facilities. (amusement prize business) consolidated.
Opening of TAMASHII NATIONS Tokyo, the world’s first directly managed flagship shop for
1995 Launch of the Master Grade (MG) Series, a 1/100 scale advanced GUNPLA brand.
TAMASHII NATIONS, a brand for mature fans, in Akihabara.
1996 Ichiban KUJI, a sure-win character prize lottery, was launched.
2020 Over 700 million GUNPLA units shipped to date.
1997 SOUL OF CHOGOKIN GX-01 MAZINGER Z was launched.
SAINT SEIYA Saint Cloth Myth Construction of a new plant at the Bandai Hobby Center with the aim of bolstering
1998 Launch of the SUPER IMAGINATIVE CHOGOKIN (SIC) Series, a brand spun off from the Chogokin Series. plastic model production capabilities, including GUNPLA.
Launch of the Perfect Grade (PG) Series, An original electronic money service by PREMIUM BANDAI, PREBAN Pay, started.
the highest-grade brand that embodies the ultimate GUNPLA on a scale of 1/60.
The GUNPLA Gundarium alloy model 1/144 scale RX-78-2 GUNDAM was released. Ichibankuji ONLINE
2003 The new figures brand based on “The SAINT SEIYA Saint Cloth series” Following the setup of the cartoon, Gundarium alloy is refined on earth
called the “Saint Cloth Myth” was launched. and applied to the parts of this GUNPLA.
2004 The first branch of the comprehensive Gunpla establishment, The first game prizes for To cap the 40th anniversary of GUNPLA, PERFECT GRADE UNLEASHED 1/60 RX-78-2 GUNDAM
THE GUNDAM BASE, opened in Korea. amusement facilities is released as the current mark of GUNPLA and the ultimate GUNPLA leading to the future.
2005 Management integration with NAMCO LIMITED. The BANDAI NAMCO Holdings Inc.
2021 Ichibankuji ONLINE was officially launched.
was founded and it marked the beginning of the BANDAI NAMCO Group.
The Gunpla Recycling Project, in which Gunpla runners are collected
2006 Operation of the BANDAI HOBBY CENTER plastic model kits production
with the aim of producing plastic model products through chemical HG 1/144 RX-78-2 GUNDAM
plant (Shizuoka Prefecture) began. [PR ambassador of the Japan
recycling in a joint initiative with our fans, was launched.
Pavilion, Expo 2020 DUBAI]
2007 GUNDAM.INFO, an official portal site for GUNDAM information is released.
Commemorating Gundam's inauguration as the PR ambassador for the Japan
2008 “TAMASHII NATIONS,” a brand for mature fans, was launched.
SOUL OF CHOGOKIN
Pavilion at Expo 2020 Dubai, HG 1/144 RX-78-2 GUNDAM [PR ambassador of the
Japan Pavilion, Expo 2020 Dubai] was released.Pop-up store and THE GUNPLA
The “S.H.Figuarts” series of high quality posable character figures was launched. GX-01 MAZINGER Z
SHOWROOM DUBAI, where exhibitions and Gunpla hands-on events are held, are
The robot figure brand “THE ROBOT SPIRITS” for mature fans was launched.
opened for a limited time in conjunction with the Expo 2020 Dubai.
BANDAI HOBBY CENTER
2009 The World Collectible Figure series of game prizes were launched,
Gunpla Academia, educational materials that use the subject of Gunpla, was developed.
based on the concept of palm-sized "treasures".
We started offering lesson packages for elementary schools throughout Japan SOUL OF CHOGOKIN GX-100
GAIKING & DAIKU-MARYU
The official PREMIUM BANDAI shopping site opened. about the fun of manufacturing and the global environment.
An 18-meter-high, Life-Sized Gundam Statue appears at the Odaiba Shiokaze Park in commemoration of The 100th figure in the SOUL OF CHOGOKIN series, SOUL OF CHOGOKIN
the 30th anniversary of the airing of MOBILE SUIT GUNDAM on TV. During 52 days of exhibition, some 4.15 GX-100 GAIKING & DAIKU-MARYU, was released.
million people visit the park to see the statue.
Launch of Urban Material Chogokin Mazinger Z, an ultimate superalloy model made from
2022 GUNDAM PARK FUKUOKA, a Gundam entertainment complex, opened at LaLaport Fukuoka.
carbon and titanium, which is produced to order. TAMASHII NATIONS TOKYO reopened as TAMASHII NATIONS STORE TOKYO in Akihabara. GUNDAM PARK FUKUOKA
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ABOUT
COMPANY
Corporate Data Company Name BANDAI SPIRITS CO., LTD.
Head Office G-BASE Tamachi, 5-29-11, Shiba, Minato-ku, Tokyo,
108-0014, Japan
Date of Establishment February 15, 2018
Paid-in Capital ¥300 million
Number of Employees 665 (As of Apr. 1 , 2022)
Year-end March 31
Directors and President & CEO Nao Udagawa
Director Hiroshi Sakakibara
Corporate
Director Takahiro Mizuno
Auditors Director Akira Togashi
Director Keisuke Furusawa
Director (Outside) Kazuhiro Takenaka
Director (Outside) Shin Sasaki
Audit & Supervisory Board Member Masayuki Ishii
Audit & Supervisory Board Member (Outside) Kohei Kato
Organizational Chart
Board of Directors President & CEO
Hobby Products
Global Business Department
Division
Audit & Supervisory Corporate Planning Department
Board Member Creation Department
Media Department
Collectors Toy Department
Online Marketing Strategy Office
Lot & Innovation Department
Product Management Department
Banpresto Department
Legal & IP Department
General Affairs Department
Human Resources Department
Accounting & Finance Department ©SOTSU・SUNRISE ©BIRD STUDIO/SHUEISHA ©2022 DRAGON BALL SUPER the Movie Production Committee ©Dynamic Planning・TOEI ANIMATION ©TSUBURAYA PRODUCTIONS
©EIICHIRO ODA/SHUEISHA,TOEI ANIMATION ©EIICHIRO ODA/SHUEISHA ©EIICHIRO ODA/SHUEISHA,TOEI ANIMATION © Cygames, Inc. ©BIRD STUDIO/SHUEISHA
©臼井儀人／双葉社・シンエイ・テレビ朝日・ＡＤＫ ©BANDAI SPIRITS ©BANDAI SPIRITS 2019 ©2021 SUNRISE BEYOND INC. ©BANDAI SPIRITS 2021
Information Systems Department
©ISHIMORI PRODUCTION INC. and TOEI COMPANY, LTD. All Rights Reserved. ©2007 BIGWEST/MACROSS F PROJECT・MBS ©2021 BIGWEST ©khara
© K. Horikoshi / Shueisha, My Hero Academia Project ©BANDAI NAMCO Entertainment Inc. ©YUKI MIDORIKAWA, HAKUSENSHA/NATSUME YUJIN-CHO PROJECT
©GINBIS ©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable © K. Horikoshi / Shueisha, My Hero Academia Project
Internal Audit Office
©Rumiko Takahashi/Shogakukan, Yomiuri TV, Sunrise 2009 ©TFC/Supervised by SHOJI NISHIZAKI all rights resevered. ©Masami Kurumada/Shueisha, Toei Animation ©TOEI ANIMATION
April 1, 2022
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