Corporate Profile 2019 - Creative Caterpillar
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Corporate Profile
2019
01
CORPORATE PROFILE
E x plore t h e far rece s s e s of po s s i b ilit y
P u s h b e y o n d a n d eclip s e y o u r for m er e x pectatio n s
C ele b rate c h a n g e b y e m b raci n g t h e n e w
03
CORPORATE PROFILE
Welcome
to our
Studio
The creative caterpillar purpose
For Creative Caterpillar, good design needs to perform,
adapt, astonish, and fulfil its purpose. It is our multi-
disciplinary team who bring your brand to life through
design; conceptualising the look, feel and sound of your
brand to create the greatest possible impact.
With over 18 years of national and international
experience in building brands, it is our endless ambition
to create brands that stand out from the crowd, brands
that people take notice of, and brands that our clients are
proud to own and work for.
Change can be many things. It can
be exciting and daunting all at once.
We believe that with change comes
great opportunity and great reward.
05
CORPORATE PROFILE
Our
Services
At Creative Caterpillar,
we build brands that are
Brand development
• Brand Architecture out of this world. Crafting
• Brand Name Generation
•
•
Logo Design
Slogan Development
not only with passion, but
• Trademark Registration communication
• Branded Content ambition. Infused with
• Stationery Design • Print
•
•
Brochure Design
Vehicle Branding
•
•
Advertising Campaigns
Promotional Material good looks and a stunning
• Apparel Branding • Photography
•
•
Icon Design
Brand Manual
•
•
Public Relations
Newsletters
Web & app design personality. Each element
clearly defined and
• Custom Fonts • Company Profile • Website UI Design
• Packaging Design • Corporate Presentations • Website Maintenance
• Corporate Gifts • Annual Reports • App UI Design
unique.
Videography Interior branding
• Concept Design • Interior Office Design • Exterior Signage
• Explainer Videos • Integrated Branding • Spatial Planning
• Animated Videos • Expo Stand Design • 3D Visualisations
• Corporate Videos • Interior Signage • Project Management
07
CORPORATE PROFILE
BRAND
METAMORPHOSIS
TM
How we do it. Client brief
Present work to client
• M eetings & discussions with the client
At Creative Caterpillar,
• Relevant information from brand • T he creative work is presented to the client
we build brands that questionnaire is extracted at an agreed upon location
defy the status quo • Creative brief is developed based on • The client selects one of our concepts
using our trademarked information gathered
process. Captured in
our slogan, it can be
unpacked in three steps. Research Designs are refined
• Research is done on client & their industry • T he team goes through a process of
One. Discover. • We discover what makes the client unique refining the designs
Digging down deep to • A strategic plan to communicate the client’s • Often there is further creative exploration
uncover the freshest, competitive advantage is compiled • This ensures the highest standard of work
most innovative ideas.
Two. Grow.
Growing business
Cost estimate + deliverables Final presentation + sign-off
through your brand
investment. • Brand deliverables and costs are itemised • T he final design work is presented to the
• Cost estimate is sent to client for approval client for sign-off
Three. Achieve.
Expectations? We
shatter them. Don’t
settle. Unsettle. And
Brand roll-out & activation
Development of deliverables
reap the rewards. • W e liaise with suppliers and production teams
• Idea and concept exploration begins
in order to bring your brand to life
• Creative work is developed based on
• Brand rolls out across all platforms, from print
client’s requirements
to digital to signage; ensuring an impactful and
• A beautiful presentation is put together
seamless brand experience
09
CORPORATE PROFILE
Our
portfolio
11
CORPORATE PROFILE
bf petroleum
group
BF Petroleum Group is the leading petroleum wholesaler and fuel
solutions supplier head-quartered in Polokwane, Limpopo. Creative
Caterpillar created a distinctive brand identity which proudly speaks
about the brand’s successful history, range of world-class products and
services, as well as their customer-focused approach. The agility of the
brand identity allows it to translate onto vehicles, signage, corporate
stationery and multiple marketing materials. In its entirety, the brand
identity created symbolises speed, energy and forward-movement.
“The company has been on a trajectory of
business excellence and success. The aim
of our new corporate identity is to proclaim
our strategic goal to continue performing
as a united organisation at the forefront
of the industry, it’s time for our brand to
embody the company we’ve evolved into.”
- FRANS PIETERSE JNR, Group Operating Officer
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CORPORATE PROFILE
Logo design
Colour palette
PANTONE Pantone 2766 C
CMYK 98c 88m 39y 44k
RGB 5r 29b 73b
VINYL Cobalt Blue 724
THREAD Marathon Blue 1204
PANTONE Pantone 200 C
CMYK 20c 100m 80y 0k
RGB 194r 8g 47b
VINYL Apple Red 750
THREAD Marathon Red 1335
PANTONE Pantone Cool Gray 10 C
CMYK 58c 47m 42y 31k
RGB 97r 100g 103b
VINYL Grey 720
THREAD Marathon Grey 1321
01 / Condensed Brand Guidelines 02 / Vehicle Branding, Photography and Website Design 15
CORPORATE PROFILE 03 / Brand Architecture 04 / Pull-up Banner Design 17
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HEIGHT = X
X
Bakkie branding
X X
Truck branding
05 / Corporate Folder and Stationery 06 / Vehicle Branding: Bakkie and Truck 19CORPORATE PROFILE
21CORPORATE PROFILE
23CORPORATE PROFILE
Nelson mandela
university
Nelson Mandela University is a dynamic African institution that is recognised for its
leadership and quality educational opportunities. After a thorough research process and
interviewing key stakeholders of the university, Creative Caterpillar was selected to rebrand
this prestigious institution. We created a full corporate brand identity with an agile brand
architecture. The new brand identity reflects the gravitas and values associated with the
Nelson Mandela name – establishing a brand that is fresh, simple and internationally
recognised. The circle replacing the ‘O’ symbolises the globe, Ubuntu and approachability.
The triangle replacing the ‘A’ represents growth and forward-thinking.
“In conceptualising the rebranding of the
university and creatively executing the look and
feel of the campus, we partnered with Creative
Caterpillar. Dedication and hard work from the
team yielded incredible results. The launch was
a success and the creative execution is still
mentioned to date.”
- VUYO BONGELA, COMMUNICATION AND STAKEHOLDER LIAISON
25CORPORATE PROFILE
Logo and slogan design
Colour palette
PANTONE Pantone 296 C
CMYK 100c 73m 28y 75k
RGB 7r 27b 44b
VINYL Alfa Blue 724-01
THREAD Blue 1070
PANTONE Pantone 7548 C
CMYK 0c 20m 95y 0k
RGB 255r 184g 28b
VINYL Sunflower Yellow 706
THREAD Yellow 1009
01 / Condensed Brand Guidelines 02 / 100 Years of Mandela Logo 27CORPORATE PROFILE
Watch the video here
03 / Mandela Brand Visual 04 / Logo Reveal Video 29CORPORATE PROFILE 05 / Diary Design 06 / Corporate Stationery 31
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33CORPORATE PROFILE 07 / Pull-up Banner Designs 08 / Brand Manual Double Page Spreads 35
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37CORPORATE PROFILE
DÜ paint
+ Tool
DÜ Paint + Tool is an award-winning Plascon distributor, supplying decorative, industrial
and automotive coatings in South Africa. Given free reign, our aim was to establish a
unique and approachable corporate identity that would stand out from the crowd. In
order to ensure a cohesive brand identity throughout, Creative Caterpillar has had the
opportunity to brand multiple DÜ Paint + Tool stores across South Africa. With a fresh
and exciting brand, DÜ Paint + Tool is now one of the leading paint and tool suppliers
in the market - meeting the expectations and needs of all their clients.
“We have been doing business successfully for
15 years, but since we renamed and rebranded
our shops with the help of Creative Caterpillar,
I have constantly been wondering why we
hadn’t done so a long time ago. Our business
has grown substantially since our rebranding
and it has been worth every cent.”
- RENE VAN ASWEGEN, MANAGING DIRECTOR
39CORPORATE PROFILE
Logo design
Colour palette
PANTONE Pantone 7665C
CMYK 64c 84m 0y 32k
RGB 94r 54g 110b
VINYL Avery Purple 777PF
PANTONE Pantone 200C
CMYK 3c 100m 70y 12k
RGB 186r 12g 47b
VINYL Avery Apple Red 750PF
PANTONE Pantone 326C
CMYK 81c 0m 39y 0k
RGB 0r 178g 169b
VINYL Avery Dark Teal 786PF
Ic o n d e s i g n
01 / Condensed Brand Guidelines 02 / Corporate Stationery 41CORPORATE PROFILE 03 / Corporate Profile Double Page Spread 43
CORPORATE PROFILE 04 / Corporate Profile Double Page Spread 45
CORPORATE PROFILE 05 / Corporate Profile Double Page Spread 47
CORPORATE PROFILE 06 / Vehicle Branding 49
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Charles Russell
visigrafi
We developed a bold, modern and agile brand identity for Charles
Russell, a talented photographer and visual storyteller based in Paarl,
South Africa. Our aim was to provide Charles with a professional yet
eye-catching brand, that would communicate both his ability to be
innovative, and the dynamic range of his service offering.
“Creative Caterpillar helped me to take
my brand to the next level. They are
highly efficient creatives that really dig
deep to craft to the very last piece of
detail throughout the creative process.”
- Charles Russell, founder
53CORPORATE PROFILE
s ta c k e d l o g o d e s i g n
Linear logo design
Colour palette
CMYK 28c 100m 19y 1k CMYK 64c 100m 18y 6k
RGB 185g 18g 111b RGB 118r 34g 111b
CMYK 0c 71m 100y CMYK 61c 0m 36y 0k
RGB 235r 100g 8b RGB 99r 191g 179b
01 / Condensed Brand Guidelines 02 / Business Card Design 55CORPORATE PROFILE 03 / Stacked Logo Colour Options 04 / Linear Logo Colour Options 57
CORPORATE PROFILE 05 / Brand Manual Double Page Spread 59
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i n s tag ra m ico n
C olo u r optio n s
06 / Social Media Icon Design 61CORPORATE PROFILE
Onelogix
Group
Onelogix is a JSE listed logistics provider headquartered in
Gauteng, South Africa. Our challenge was to address inconsistent
branding by creating a visual unity across all nine companies.
Under the guidance of Creative Caterpillar, the carefully paired
brand architecture and integrated visual approach of Onelogix has
cemented them as a recognised leader in the field of logistics.
“Creative Caterpillar offers a unique
fusion of outstanding creativity with
meticulous attention to practical
detail. We’re delighted with the work
they’ve done for our brand.”
- IAN LOURENS, MANAGING DIRECTOR
63CORPORATE PROFILE
Logo design
Colour palette
PANTONE Pantone 199 C
CMYK 0c 100m 75y 0k
RGB 237r 26g 65b
VINYL Spicy Red (Avery 987)
PANTONE Pantone Cool Gray 11 C
CMYK 0c 0m 0y 85k
RGB 77r 77g 79b
VINYL Dark Grey (Avery 759 PF)
PANTONE Pantone Cool Gray 7 C
CMYK 0c 0m 0y 55k
RGB 138r 140g 142b
VINYL Tele Grey (Avery 744-01 PF)
01 / Condensed Brand Guidelines 02 / Pull-up Banner Design 65CORPORATE PROFILE 03 / Wall Banner 67
CORPORATE PROFILE 04 / Brand Manual Spread 05 / Brand Manual Spread 69
CORPORATE PROFILE 06 / Corporate Folder Design 71
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OUR CLIENTS
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Geo GET IN
Markets TOUCH
Creative Caterpillar has worked with clients across South Africa,
specifically in the Western Cape, Eastern Cape, Northern Cape, Where to find us
Gauteng and Limpopo. Unit 110 Wentworth Building
Somerset Links Office Park
We are always looking to expand our geographic reach, and we De Beers Avenue
are willing to work with clients no matter where they are situated. Somerset West, 7130
Not in South Africa? Why not be one of Creative Caterpillar’s Western Cape
international clients? Our creativity knows no bounds.
Company details
Vat No: 4130219704
Registration No: 2006/011156/07
How to reach us
Cape Town +27 21 851 0606
Gauteng +27 82 693 7548
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