2019 Challenge Post Graduate Program Design + Innovation Design Aptitude Test - ISDI
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2019 Challenge
Post Graduate Program
Design + Innovation
Design
Aptitude
Test
1/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
Date: Location:
Name: Email:
Home phone #: Cell #:
Invigilator’s name: Application #:
Please read the instructions carefully:
1 The ISDI Challenge is made up of two components:
• Design Aptitude Test (DAT) 1 hour 30 minutes 100 marks
• Interview 15 minutes 50 marks
2 All components are equally important for your assessment.
3 The written and illustrated test consists of 5 parts. All parts are subjective
in nature and the maximum possible score is mentioned against the
question. All questions are mandatory; choices are clearly mentioned.
4 Electronic gadgets like cell phones, calculators are strictly not permitted
during the test.
5 On completion of your Design Aptitude Test please notify the invigilator
who will take you for your interview. Maximum possible in interview
is 50 marks.
2/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
1 30 marks
Situation Analysis
In 2025, everyday objects, from our smartphones to our refrigerators and even to
our garments, will be endowed with emotional intelligence—and react accordingly.
They will be able to understand emotions not just from our language, but also
from our physical expressions thanks to a new generation of inexpensive sensors
and sensor arrays.
These will enable a deeper understanding of our emotional and physical context
by measuring our tone of voice and movement, and our physical biometrics like
blood pressure, heartbeat, and body temperature and skin hydration.
Based on the above understanding of Everyday Objects as Empathetic Devices.
Think about 5 such scenarios at your homes where you would like objects to be
empathetic and emotional towards you.
Your are required to design 5 product solutions for these scenarios that will
connect you with the objects in an emotional and empathetic manner.
Draw and explain the features of these products and how is it connected to you
emotionally.
3/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
1
Situation Analysis [Continued]
4/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
1
Situation Analysis [Continued]
5/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
2 20 Marks
Creative Application
One fine day when you wake you have developed the ability to scan through any
living object including human. You want to use this unique ability for the benefit
of the world. You are required to identify 5 creative applications in which this
ability could be best utilized.
Explain your solution in no more than 50 words each.
6/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
2
Creative Application [Continued]
7/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
3 15 Marks
Creative Aptitude
A
Use the shape of a Dot as a reference to complete a drawing.
(You may use multiple no of Dots and also play with the size of it.)
B
Combine the following shapes and make a meaningful drawing.
(Use minimum of 4 shapes and you may work with multiples of them.)
[More on next page]
8/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
3 15 Marks
Creative Aptitude [Continued]
C
Complete the following composition with elements shown as an integral part of it.
(You may use any shape or element of your choice to complete the composition.)
(reference to composition is attached with the email)
9/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
4 15 Marks
A
Chicken Biryani is a bold and flavorful Indian dish with crazy tender bites of
chicken with bell peppers in deliciously spiced and fragrant rice
INGREDIENTS
3 tablespoons olive oil or ghee if available
4 chicken thighs boneless and skinless, cut into 1” chunks
1 yellow onion cut into 1/2-inch dice
1 tablespoon garlic minced
1 tablespoon ginger minced
2 tomatoes grated
1/2 cup water
1 green bell pepper sliced
2 teaspoons Kosher salt
1/4 teaspoon cayenne pepper
1/2 teaspoon black pepper
2 teaspoons garam masala
1 teaspoon coriander
1/2 teaspoon ground turmeric
1 teaspoon cumin
1/2 teaspoon cinnamon
4 cups chicken broth
2 cups basmati rice rinsed and drained
INSTRUCTIONS
Note: Note the times in the instructions to start a kitchen timer while cooking.
Add olive oil in a large dutch oven over medium-high heat.
Add the chicken and cook until browned on both sides.
Add in the onion, and cook until translucent, about 3-4 minutes.
Stir in garlic, ginger, tomatoes, and 1/2 cup water.
Bring to a simmer, and cook until the water has evaporated, about 20 minutes.
Add in the bell pepper, salt, cayenne, black pepper, garam masala, turmeric,
cumin and cinnamon, stirring well.
Add in the chicken broth and bring to a boil.
Add in the basmati rice, reduce to low heat and cook (covered) for 18-20 minutes.
Turn off the heat and let sit, covered, for five minutes before opening and serving
Prepare an INFOGRAPHICS for the above mentioned process on the next page.
Try to explain highlights of the process visually. The INFOGRAHICS should contain
minimum text & should be visually attractive.
10/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
4
[Continued]
11/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
4
[Continued]
12/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP D+I ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
5 20 Marks
Out of the box thinking
Give 10 unconventional uses of:
Packaging Waste Food
01 01
02 02
03 03
04 04
05 05
06 06
07 07
08 08
09 09
10 10
Plastic bottles Old shoes
01 01
02 02
03 03
04 04
05 05
06 06
07 07
08 08
09 09
10 10
13/13 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.in2019 Challenge
Post Graduate Program
Fashion Business
Management
Design
Aptitude
Test
1/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
Date: Location:
Name: Email:
Home phone #: Cell #:
Invigilator’s name: Application #:
Please read the instructions carefully:
1 The ISDI Challenge is made up of two components:
• Written Test 1 hour 30 minutes 100 marks
• Interview 15 minutes 50 marks
2 All components are equally important for your assessment.
3 The written and illustrated test consists of 5 parts. All parts are subjective
in nature and the maximum possible score is mentioned against the
question. All questions are mandatory; choices are clearly mentioned.
4 Electronic gadgets like cell phones, calculators are strictly not permitted
during the test.
5 On completion of your Design Aptitude Test please notify the invigilator
who will take you for your interview. Maximum possible in interview
is 50 marks.
2/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
1 25 marks
Case Study 1
Replacing” asking ‘with Listening has been a hot topic at market –research
conferences in recent years. But now, some researchers are doing more than
talking - they’re taking steps towards replacing surveys with web tracking,
hoping to monitor brand health by observing and analysing people’s spontaneous
comments in social media and other web venues. Some advocates are even
suggesting web tracking could be a dominant form of research.
“The way a lot of people are using social media right now is to help explain survey
results,” said Larry Friedman, chief Research officer of TNS, a world leader in
market research, global market information, and business analysis. “What we’re
arguing is that you need to think about it the other way around” by using surveys
instead as the supplement to expand on trends identified in various forms of
web tracking.
It’s not just about observing conversations in social media, Friedman said, but
tracking people’s online behaviour in other ways, such as visits to web sites and
search queries. To that end, he put together a study comprising Web traffic,
Google-search volume, sentiment of online buzz, and tracking survey forms
TNS and other sources to show how Tiger Woods’ infidelity scandal affected his
popularity and the brands he endorsed.
One problem with tracking surveys is that respondents often don’t care about the
question beyond any compensation they’re getting. So the passion, or even lower-
level caring, that survey research tends to miss is one thing online buzz may be
able to capture, in some ways better even than ordinary word of mouth.
David Wiesenfeld, a long-time researcher who for years relied on tracking survey,
both on the client and Vendor side, has come to believe that tracking surveys miss
too much of consumers’ passion and complexity. Things that are more emotional,
“Things that are more complex ideas than it tastes good or doesn’t, surveys don’t
easily express that,” said Wiesenfeld, who is now vice president of marketing
solutions for Nielsen online.
But while web tracking is cheaper, faster, and according to Wiesenfeld, better
than survey tracking, what has been missing is statistical validation of its quality
and results. That is starting to appear, however, as in a study commissioned by
Toronto-based OnResearch. The parallel study of 75 brands used a survey of
524 consumers side by side with tracking 200,000 blog comment about the
same brands. What it found was that the “net promoter score” ---essentially the
number of survey respondents with positive outlooks on the brand minus those
with negative outlooks-----correlated closely with the number of negative blog
comments from the number of positive ones.
Still, there’s considerable need for analysis, and plenty of evidence that online
comments, particularly the occasional Tweet-storms of outrage over a marketing
campaign or mishap, don’t always reflect sentiments of the broader population.
3/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
1
Case Study 1 [Continued]
Questions
1. What would you say are some of the advantages of web tracking over
traditional survey-style marketing research? What are some of the disadvantage?
2. Do you think web tracking could be considered an invasion of consumers’
Explain your view.
4/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
2 20 Marks
Case Study 2
Forrest Treasures is a luxury brand from India that focuses on nature-inspired
beauty products. They use rare and precious natural ingredients found in
the Indian subcontinent that have incredibly rejuvenating properties. Forrest
Treasures has come up with a new line of Crayon lipsticks loaded with enriching
natural elements, for its young millennial, female target market
Questions
1. Suggest 5 novel (never done before) marketing ideas (online-offline including
social) for its summer 2019 collection.
2. Please also mention approximate budget suggestions for each activation.
5/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
15 Marks
3
Observation Skills
Write the correct garment term and identify the designer associated with it.
For picture 4 write for the entire head to toe ensemble
6/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
4 20 Marks
Tick the correct answer
a). Last month, 340 dresses were sold in the women’s wear department. This
month’s sales for dresses declined by 35%. How many dresses were sold
this month?
• 150
• 198
• 221
• 280
b). 42 = % of 420
• 15%
• 10%
• 12%
• 20%
7/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
20 Marks
5
Lateral thinking
You have received an order of 5,000 units of men’s shirts from your client in the
U.S.A. Due to heavy rains and varying climatic conditions, the required fabric
quantities are delayed and it is not possible to meet the deadlines and need a
minimum extension of 30 days to complete the order. What solution will you
offer to your client for a ‘win win’ situation and retaining his business as well as
maintain a good relationship? Describe your plan of action in 300 to 350 words.
8/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
5
Lateral thinking [Continued]
9/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
www.isdi.inCHALLENGE
PGP FBM ACADEMIC YEAR 2019
DESIGN APTITUDE TEST
5
Lateral thinking [Continued]
10/10 One Indiabulls Centre | Tower 2A | 4th Floor | Lower Parel | Mumbai 400013
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