CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
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Introduction The Style Guide serves employees or partners of a company as a guideline for the design of corporate media, such as brochures, advertisements or roll-ups. It defines the design guidelines, ensures a uniform appearance and constitutes an important part of the corporate identity. Just like the company PAJUNK® itself, also the Style Guide is continuously developed and adapted to the circumstances and thus optimised. In the age of digitalisation, Pajunk is also pursuing the path of publishing the Style Guide digitally. This solution has a big advantage: Nobody lets the Style Guide gather dust in a drawer or has an outdated version stored on their company computer. 2
Index 1 Basic Elements of Design 1.1 Curve & Line Art 1.1.1 Curved Line 1.1.2 Filled Curve 1.1.3 Line Art P 1.2 Pattern 1.3 Call to Action 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 3 In-house Publications 3.1 Poster – DIN A3/A4 3.2 Power Point Template 3.3 Folding Brochure 4
1.1.1 Curved Line 1 Basic Elements of Design 1.1 Curve & Line Art New Connectors for 1.1.1 Curved Line more Patient Safety 1.1.2 Filled Curve In order to avoid the risk of incorrect connections 1.1.3 Line Art P and injections in the future, the DIN ISO 80369 series of standards was issued in 2016. 1.2 Pattern 1.3 Call to Action What is NRFit? Why change to NRFit? NRFit is a new type of medical connector Accidental misconnections of patient lines present used for neuraxial and major regional anaesthesia a patient risk, which can lead to a fatal outcome in applications and is defined by ISO 80369-6. the worst case. *NRFit EpiLong Soft NRFit will supersede all LUER connections Report incidents are often multicuasal and arise by and LUER hubs of needles, catheter connenctions, a chaining of different, risk-promoting circumstances, filters, patients routes and syringes in (e.g., poor visibility, multiple lines on one patient, Regional Anaesthesia. high working load) It replaces the overarching LUER standard and defines a separate, incompatible connection for each of the six application areas within the standard series. How do you The introduction of various types of non- New recognize Connectors for NRFit? Bewährte Qualität in interchangable frischem Design. connectors for various medical applications is intended to prevent this risk. more Patient Safety In order to avoid the risk of incorrect connections NRFit was initiated by national health authorities, and injections in the future, the DIN ISO 80369 which call for an interdisciplinary solution of the series of standards was issued in 2016. LUER problem. What is NRFit? Why change to NRFit? The Pajunk NRFit product range NRFit is a new type of medical connector Accidental misconnections of patient lines present used for neuraxial and major regional anaesthesia applications and is defined by ISO 80369-6. *NRFit EpiLong Soft a patient risk, which can lead to a fatal outcome in the worst case. Regional anaesthesia procedure NRFit connectors are 20% smaller than Luer NRFit will supersede all LUER connections Report incidents are often multicuasal and arise by and LUER hubs of needles, catheter connenctions, filters, patients routes and syringes in a chaining of different, risk-promoting circumstances, (e.g., poor visibility, multiple lines on one patient, Spinal anaesthesia Regional Anaesthesia. high working load) **NRFit SonoPlex II connectors. The NRFit slip connector is equipped It replaces the overarching LUER standard and defines a separate, incompatible connection for Epidural anaethesia with an additional outer cone. How do you each of the six application areas within the standard series. The introduction of various types of non- Plexus blocks recognize NRFit? interchangable connectors for various medical applications is intended to prevent this risk. NRFit was initiated by national health authorities, Peripheral single nerve blocks which call for an interdisciplinary solution of the LUER problem. Fascia blocks (e.g. TAP blocks) LUER The Pajunk NRFit product range Regional anaesthesia procedure LUER Continuous wound infusion NRFit connectors are 20% smaller than Luer The curved line design separates the upper image and Spinal anaesthesia connectors. The NRFit slip connector is equipped with an additional outer cone. Epidural anaethesia Plexus blocks **NRFit SonoPlex II Spinal and cerebral CSF removal Peripheral single nerve blocks headline part from the lower content area Fascia blocks (e.g. TAP blocks) LUER LUER Continuous wound infusion Spinal and cerebral CSF removal Neue Website jetzt online LUER LUER LUER LUER Mit dem neuen Corporate Design kommt auch eine neue Website. The curved line must be directed to the right, bending X X Wir laden Sie herzlich ein, unser frisch renoviertes digitales Zuhause genau unter die Lupe zu nehmen. downwards NRFit connectors can’t be connected to LUER connectors. For a better distinguishability all NRFit connectors are colour-coded in yellow. X NRFit filter 0.2 µm NRFit FixoLong X NRFit Clamping Adaptor Ihre Meinung ist gefragt! Melden Sie sich gerne mit Ihren Anregungen oder Fragen. white and yellow Sandro Pinna freut sich über Ihr Feedback: sandro.pinno@pajunk.com Make sure it phases out evenly in the bleed area to FOR FURTHER INFORMATION ON NRFIT NRFit connectors can’t be connected to LUER please contact PAJUNK ® info@pajunk.com · www.pajunk.com BESUCHEN SIE JETZT PAJUNK.COM ensure consistent thickness when trimmed connectors. * is a registered trademark of GEDSA used with their permission. For a better distinguishability all NRFit connectors NRFit filter 0.2 µm NRFit FixoLong NRFit Clamping Adaptor are colour-coded in yellow. 6 white and yellow
1.1.2 Filled Curve 1 Basic Elements of Design 1.1 Curve & Line Art 1.1.1 Curved Line 1.1.2 Filled Curve 1.1.3 Line Art P 1.2 Pattern 1.3 Call to Action The filled curve design is used at the end of pages, typically on covers or backs of publications and letterheads, but also on shipping and product boxes The edge of the curve ends in the bottom right corner of the page The „Made in Germany“ indication or website URL (without www) can be placed on the left 8
1.1.3 Line Art P 1 Basic Elements of Design 1.1 Curve & Line Art 1.1.1 Curved Line 1.1.2 Filled Curve 1.1.3 Line Art P 1.2 Pattern 1.3 Call to Action The Line Art P can vary in length and height, but the ogive-like proportions must remain The alignment is asymmetrical: The upper part of the outer line extends over the left edge, leaving some space in the upper left corner, whereas the lower part crosses the page on the bottom The horizonzal lines can be extended to adapt to wide formats, e.g. on background graphics The PAJUNK® logo can be integrated with or without claim. It must be placed horizontally on the upper half XS240001 07/20 of the inner line. The logo can be offset further to the PAJUNK® GmbH Medizintechnologie PAJUNK® Medical Produkte GmbH PAJUNK® Medical System L.P. PAJUNK® UK Medical Products Ltd Global Headquarters Central Europe United States of America United Kingdom Karl-Hall-Straße 1 Karl-Hall-Straße 1 6611 Bay Circle, Suite 140 Unit C1 The Waterfront 78187 Geisingen, Germany 78187 Geisingen, Germany Norcross, GA 30071, USA Goldcrest Way, Newburn Riverside left, but a proper margin to the page‘s edge has to be Tel.: +49 7704 9291-0 Tel.: +49 7704 8008-0 Tel.: +1 770.493.6832 Newcastle upon Tyne, NE15 8NY, UK Fax: +49 7704 9291-600 Fax: +49 7704 8008-150 Fax: +1 678.514.3388 Tel.: +44 191 264 7333 info@pajunk.com info@pajunk-medipro.com info@pajunk-usa.com info@pajunk.co.uk pajunk.com pajunk.com pajunkusa.com pajunk.co.uk maintained pajunk.com 10
1.2 Pattern 1 Basic Elements of Design 1.1 Curve & Line Art 1.1.1 Curved Line 1.1.2 Filled Curve 1.1.3 Line Art P 1.2 Pattern 1.3 Call to Action The Line Art P can be manifolded to create a pattern, e.g. for document folders and digital backgrounds Possible colour combinations are PAJUNK® green on white (or vice versa) and grey on white for black and white printing Scale and trimming of the pattern can be adapted depending on the format and medium 12
Get the Original SPROTTE® Spinal Needle created by PAJUNK® 1.3 Call to Action Developed by Professor Sprotte and 1 the Pajunk brothers Non-cutting tip minimizes risk of Post Dural Puncture Headache (PDPH)1,2 Increase in spinal procedures during COVID-19 Basic Elements of Design MADE IN GERMANY 1 Vallejo M. C., Mandell G. L., Sabo D. P., Ramanathan S. Postdural Puncture Headache: A Randomized Comparison of Five Spinal Needles in Obstetric Patients 2000; Anesth. Analg, 2000; 91:916–20 2 Hong X., Yang L., WenYe S., ShunLi K., FeiFei L., Di Z., GuangZhi N., ShiQing F. Comparison of Cutting and Pencil-Point Spinal Needle in Spinal Anesthesia regarding Postdural Puncture Headache: A Meta-Analysis 2017: Medicine 96:14 www.md-journal.com Custom fit stylet prevents transport of foreign bodies 1.1 Curve & Line Art to subarachnoid space Largest spinal needle 1.1.1 Curved Line portfolio available Available individually or in 1.1.2 Filled Curve LUER Spinal Trays 1.1.3 Line Art P 1.2 Pattern REQUEST SAMPLES & AN ONLINE DEMO NOW! info@pajunk-usa.com · pajunkusa.com · pajunktrays.com 1.3 Call to Action The call to action (CTA) tab has to be the same height as the Pajunk logo The tab consists of a white arrow head on an PAJUNK® orange rectangle The white arrow head is placed on the right side of the rectangle and points to the CTA text The arrow head‘s width to height ratio is 1:2 Depending on length and format, the CTA text can stretch up to three lines, one of them consisting an e-mail address and/ or website URL The actual call to action is written in capital letters, URL and e-mail address are placed underneath in lower case With the exception of wide, horizontal digital banners, the CTA is always placed in the lower left corner 14
2.1.1 Full Page Ads 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : DIN A4 16
2.1.1 Full Page Ads Full Page Ads - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins 297 mm 15 mm 420 mm Stone Sans ITC Medium Italic Semibold Italic Font size 35 Pt Tradition und Innovation Leading 35 Pt PAJUNK® green Stone Sans ITC Semibold Italic, Font size 12 Pt PAJUNK® green Tradition und Weight 8 Pt PAJUNK®-Green Futura PT Light, Book Folgen Sie uns! Innovation Font size 10 Pt Leading 11 Pt Black Seit 55 Jahren stehen wir für innovative Medizintechnologie und sind mit über 500 Mitarbeitern international ein zuverlässiger Partner. Unsere Produkte aus verschie- denen Anwendungsgebieten helfen Spezialisten auf der ganzen Welt, ihre Patienten optimal zu versorgen pajunk.com Pajunk.Medizintechnik 3mm PAJUNK® night grey 80% Pajunk Deutschland Futura PT 6.5mm Pajunk International Light, Font size 10 Pt Leading 21 Pt, Black ERFAHREN SIE MEHR AUF PAJUNK.COM 9 mm Folgen Sie uns! 15 mm Seit 55 Jahren stehen wir für innovative Medizintechnologie und sind mit über 500 Mitarbeitern international ein zuverlässiger Partner. Unsere Produkte aus verschie- pajunk.com denen Anwendungsgebieten helfen Spezialisten auf der ganzen Welt, ihre Patienten optimal zu versorgen Pajunk.Medizintechnik 20 mm Stone Sans ITC 10 mm 15 mm Medium Italic, Semibold Italic Pajunk Deutschland Font size 18 Pt, Black Pajunk International ERFAHREN SIE MEHR AUF PAJUNK.COM The headline highlights the most important product features or Photographs should be selected for their content, impact and benefits graphic value The logo has to be placed on the lower right corner Additional graphic elements such as icons, logos of partners or venues can be used. Always make sure not to violate any The curved line design separates the upper image and head copyrights Ratio 3:4 line part from the lower content area 18
2.1.2 Half Page Ads 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : Half DIN A4 20
2.1.2 Half Page Ads Half Page Ads - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content 37mm Pink frames: Page margins 5 mm 5 mm 148.5 mm 5 mm Stone Sans ITC Medium Italic für mehr Patienten- Font size 22 Pt Leading 21 Pt für mehr Patienten- sicherheit PAJUNK® night grey sicherheit Neue ISO-Norm in der Regionalanästhesie Neue ISO-Norm in der Regionalanästhesie Futura PT Light, Font size 10 Pt Black 10.3 mm Weight 6 Pt PAJUNK® green Klare Kennzeichnung Klare Kennzeichnung Futura PT auf Produkt und Verpackung auf Produkt und Verpackung Light, Font size 15 Pt Weight 1.5 Pt Leading 16 Pt, Black Height 2.7mm Fehlkonnektion nahezu ausgeschlossen Fehlkonnektion nahezu ausgeschlossen Width 3.6mm PAJUNK® green Spacing 4mm Keine Umstellung in der Anwendung Keine Umstellung in der Anwendung 420 mm LUER LUER Futura PT PAJUNK® NRFit Produkte Light PAJUNK® NRFit Produkte Font size 10 Pt Black ITC Stone Sans STD Medium Italic Semibold Italic Font size 12 Pt, Leading 8 Pt Font size 8 Pt, Leading 9 Pt Black INFORMATIONEN INFORMATIONEN ÜBER NRFIT ÜBER NRFIT 10.2 mm info@pajunk-medipro.com Futura PT info@pajunk-medipro.com * is a registered trademark of GEDSA used with their permission. Light, 6 Pt * is a registered trademark of GEDSA used with their permission. Black 85% 5 mm The product category symbol is placed in the image area The curved line design separates the upper image and head line part from the lower content area Important features, explanatory text and details are inserted in the content area. Further details are possible Photographs should be selected for their content, impact and graphic value The logo with frame has to be placed on the lower right corner Additional graphic elements such as icons, logos of partners or If possible, the headline should be integrated into the image. venues can be used. Always make sure not to violate any Ratio 2:5 The information should be convincing and understandable copyrights 22
2.2 GuRU Poster 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : DIN A2 24
2.2 GuRU Poster GuRU Poster - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins Width 150mm, Height 12.5mm PAJUNK® green 60%, Yellow(0,10,100,0) Width 21mm Red(10,95,70,10) Height 12.5mm 420 mm 20 mm 30mm Regional Anaesthesia for Thoracic Trauma Regional Anaesthesia for Lower Limb 14 mm Stone Sans ITC Semibold Italic, Medium Italic low Serratus Anterior Plane (lateral rib fractures) Fascia iliaca Fascia iliaca – fractured neck of femur, femoral shaft, hip surgery Font size 46 Pt, Leading 12.5 Pt risk Identify: Start with the probe in a sagittal plane above the muscle and beneath the fascia (and A fascia iliaca Black, PAJUNK® Preparation: Select appropriate needle / catheter and ensure full aseptic technique. Drapes and can also be inserted where local anaesthetic is deposited between the ribs / intercostal muscle and just medial to the anterior superior iliac spine and slide medially; note the deep circumflex clearly beneath the circumflex artery). Tips: Lateral tilt of the probe may improve Regional Anaesthesia probe cover are not shown in images to allow for clearer serratus anterior, this is a more advanced technique. Target iliac artery (a branch of external iliac) which & Pain Management interpretation of needle position. latissimus dorsi lies superficial to the fascia 1-2cm above the the view and an assistant may be required to Tips: This block relies on adequate retract the abdomen in an obese patient. This Identify: Starting with the probe in volume for spread eg 30ml of inguinal ligament and is a useful landmark. Target: Use an in-plane approach from the suprainguinal parasagittal view demonstrates the muscle & fascia passing deep into the iliacus product colour a transverse plane in the midaxillary line, scan posteriorly until the latissimus dorsi muscle appears. local anaesthetic. An intermittent bolus regime can be used post procedure. Continuous infusion serratus anterior 5th rib caudal end of the probe. The target is to pelvis - gravity aids the spread of LA towards There is usually an artery in the regimes can also be used but deposit local anaesthetic on the belly the lumbar plexus (this approach is also serratus anterior plane (a branch boluses for breakthrough pain may pleura of the iliacus muscle, beneath the fascia suitable to catheter placement). of the thoracodorsal artery). be required. intercostals proximal to the inguinal ligament. Observe the spread of local anaesthetic proximally Avoid: Injection distal to the inguinal ligament. caphalad caudad Stone Sans ITC Target: The aim is to inject in the Avoid: Vascular puncture, intravascular fascial plane between latissi- injection, pneumothorax. posterior anterior Stone Sans ITC Medium Italic mus dorsi and serratus anterior. “Deep” serratus anterior catheters Medium Italic Femoral Femoral – femoral shaft, quadriceps mechanism, knee surgery Font size 12 Pt fascia lata Semibold Italic Erector Spinae Plane (posterior rib fractures) medium Identify: The femoral artery, iliacus and psoas muscles and fascia iliaca. Identify the Tips: Choose a proximal site before the nerve branches immediately below the inguinal A fascia iliaca Font size 19 Pt risk Leading 13 Pt, Black indentation between the two components of iliopsoas. The nerve lies lateral to the artery, ligament (if the femoral artery has divided then you are too distal). The nerve is usually more V femoral nerve Indent left 5mm, White Preparation: Select appropriate needle / catheter and ensure full aseptic technique. Drapes and Tips: Choose a site where the needle track would hit the transverse process if it was inserted PAJUNK® night grey usually flattened between the fascia and visible following injection of LA. Quadriceps muscle and it can take on a variety of shapes. weakness will affect active rehabilitation and iliacus PAJUNK® night grey probe cover are not shown in images to allow for clearer too far - this acts as a safety net. Look for free spread of local trapezius Center mobility. interpretation of needle position. anaesthetic in the fascial plane Target: Using an in-plane approach from the psoas and use ultrasound to assess the rhomboid major lateral end of the probe, local anaesthetic Avoid: Superficial injection, distal injection, Identify: Count the spinous segmental spread up and down erector spinae injection must be beneath the fascia iliaca; intravascular injection. processes to identify the correct the spine. An intermittent bolus spinal level. In the paramedian regime can be used post Target ensure the spread of LA surrounds the nerve. plane identify the corresponding procedure. Continuous infusion T5 T6 transverse process, overlying muscle regimes can also be used but medial lateral layers and underlying pleura. boluses for breakthrough pain pleura Target: Using an in-plane approach may be required. Adductor canal Adductor Canal – knee surgery, cruciate ligament repair, supplement to Futura PT from the cephalic end of the probe, Avoid: Lateral injection - be sure the target is the fascial plane deep to identify transverse processes to the erector spinae muscle. cephalid caudad sciatic nerve block for distal lower limb surgery Light, Medium Italic not ribs. Identify: The femoral artery beneath the Tips: If necessary trace the femoral artery sartorius muscle. The saphenous nerve lies in down from the inguinal region to the medial sartorius Font size 11.5 Pt high the same fascial plane, anterolateral to the thigh, especially in larger patients. The true Thoracic Paravertebral (unilateral rib fractures) artery, accompanied by the nerve to vastus medialis. adductor canal starts where the medial border of sartorius crosses the medial border A Leading 12.5 Pt, Black risk Preparation: Select appropriate Target: The small triangular of adductor longus. Above that level it is saphenous nerve needle / catheter and ensure full paravertebral space lies between Target: Using an in-plane approach from technically a femoral triangle block but the vastus medialis V aseptic technique. Drapes and the superior costo-transverse the lateral end of the probe inject in the outcome is similar. probe cover are not shown in ligament and the pleura. fascial plane alongside the femoral artery if adductor images to allow for clearer paraspinal muscles interpretation of needle position. Tips: While maintaining the same the nerve itself is not clearly identified (it will Avoid: Intravascular injection, trauma to the longus be easier to see after injection). nerve supplying vastus medialis. 594 mm Identify: In a parasagittal plane probe orientation, angle the caudad end of the probe away Widht 83.3mm antetior posterior identify the ribs at the level you from the midline to improve the superior costotranverse wish to block, then trace medially until the bony shadow changes to the more superficial and squarer needle access past the rib and transverse process below. TP ligament TP Height 61.8mm Subgluteal Subgluteal – a proximal approach to the sciatic nerve for surgery below outline of the transverse processes Avoid: Keep the needle tip in view at all times to avoid pneumothorax, the knee, an alternative to the popliteal approach when access is limited; the (described as tombstones). Tilt the probe laterally to demonstrate never advance the needle if you paravertebal space pleura posterior cutaneous nerve of the thigh will not be blocked the pleura and superior cannot see the tip. posterior caudad costo-transverse ligament in the Identify: At this level the sciatic nerve lies the sciatic nerve. biceps femoris same image. between biceps femoris laterally and semi- tendinosus medially. Deep to the nerve is the Tips: Trace the nerve up from the popliteal semitendinosus adductor magnus muscle and there is usually fossa if necessary; tilt the probe to optimize visibility (anisotropy). Track the spread of LA sciatic nerve high a clear fascial plane between this and the proximally and distally to ensure complete Thoracic Epidural (bilateral rib fractures) risk superficial muscles. The nerve is rarely round, more femur usually flattened or triangular in cross section. coverage of the nerve. Block onset can be adductor magnus delayed dueto the size of the target. Preparation: Select appropriate Target: This is an ultrasound needle / catheter and ensure full assisted technique, epidural insertion Target: Using an in-plane approach from the aseptic technique. Drapes and will be by standard methods. lateral end of the probe with a longer needle, Avoid: Check for arteries crossing obliquely probe cover are not shown in aim for circumferential spread of LA around deep to the sciatic nerve. lateral medial images to allow for clearer Tips: Paramedian views of the lamina with oblique angulation can also interpretation of needle position. interspininous Popliteal Popliteal – procedures of the leg, ankle and foot Dashed (3 and 2) Identify: The same scanning technique for the lumbar spine be used to identify the correct level and estimation of epidural space depth. Traditionally lumbar scanning ligment (midline) articular process Futura PT Identify: At the level of the popliteal crease, Tips: Probe tilt is useful here to identify the common peroneal Weight 0.5 Pt can be used. The transverse view shown can be used to identify is done with a curvilinear probe due to the increased depth of the transverse process posterior complex Book, Font size 9 Pt identify the popliteal artery and vein. The larger nerves (anisotropy); ankle flexion & extension tibial component lies just superficial to the demonstrates the “see-saw” sign where the 2 tibial PAJUNK® night grey 60% midline and angle of needle insertion. A view of the anterior complex (anterior dura / posterior lumbar spine, however a linear probe may be suitable for some patients. intrathecal space Medium Italic vessels, the smaller common peroneal nerve components move around each other. Track Font size 12 Pt biceps femoris longitudional ligament / posterior Avoid: The steeper angle and anterior complex will be lateral and more superficial. Scan up the spread of local anaesthetic distally after semi longer length of the spinous V membranosus border of vertebral body) confirms left right and down to find the point at which they join injection to assess coverage of both nerves. correct probe position. The posterior processes in comparison to A the lumbar region needs to be to form the sciatic nerve. The lateral decubitus position is shown here and is very stable but alternative positions Target: Inject between the two components are the prone or supine with leg elevation, Weight 1 Pt complexes (ligamentum flavum / epidural space / posterior dura) will give an estimation of needle depth. considered when scanning and orientating the probe. 8mm at the point where they separate or target depending on patient factors. PAJUNK® green the two nerves individually more distally. Avoid: Inadequate needle length, direct Weight 10 Pt nerve trauma, intravascular injection. lateral medial PAJUNK®-Green Obturator Obturator- supplement for hip, knee or bladder surgery Stone Sans ITC Twitter YouTube Continuous Nerve Block Pajunk Products Level of Risk Associated Low Risk Futura PT Identify: the femoral artery, then slide the Tips: Abduct and externally rotate the limb if Semibold Italic Get the Fascial plane block. Simple and effective (volume dependent). Light, Book, Font size 11 Pt probe medially to locate the pectineus muscle and the 3 layers of adductor muscles (longus, possible. Probe tilt is useful to highlight the nerves. A linear ultrasound probe is sufficient femoral adductor longus anterior Font size 14 Pt APP Medium Risk Fascial plane block. Closer proximity to neuraxial structures and pleura. Leading 12 Pt, Black brevis and magnus from superficial to deep). but a curvilinear can be required for a large division Leading 16 Pt, White vessels E-Cath EpiLong Soft Sono Higher Risk The anterior and posterior divisions of the leg. A more proximal target can be achieved nerve appear as hyperechoic structures in the intermuscular fascial planes as shown. by tracking and tilting the probe in a cephalad direction - the divisions will unite deep to adductor brevis Android iPad iPhone Single Shot Advanced block for experienced practitioners. Risks are multiple. Patient’s coagulation status and catheter selection should be given careful consideration. Stone Sans ITC Semibold Italic, Font size 15 Pt pectineus pectineus muscle and a single injection here Multi Modal Analgesia Target: Using an-plane approach from the will result in a complete block including the posterior lateral end of the probe with a minimum 80mm branches to the hip joint. The knee is supplied echogenic needle, make an injection in the by the posterior division. division Futura PT SonoTAP TuohySono Pain associated with thoracic trauma should be managed with a multimodal approach. Regional analgesia is one component along with simple analgesics, PAJUNK® green fascial plane for each division. The nerves will be more obvious following injection. Avoid: The needle entry point may overlie the lateral medial adductor magnus Light, Font size 11 Pt neuropathic agents and opioids. femoral vessels, avoid puncturing them. Black FOR FURTHER INFORMATION 18 mm nfo@pajunk.com · www.pajunk.com info@pajunk.com Lumbar Plexus Anterior Iliohypogastric Posterior *This poster is an educational aid. It should not be used as a sole source of information for a new technique. Variations in anatomy are to be expected and no responsibility can be accepted for the technical ability of the practioner and individual patient outcomes. 20 mm Twitter YouTube Ilioinguinal Iliohypogastric Femoral branch Dorsal rami S1-S3 Genitofemoral of genito femoral Get the Lateral cutaneous nerve of thigh Ilionguinal Lateral cutaneous Obturator Anterior cutaneous nerve of thigh APP Femoral nerves of thigh Saphenous Lateral cutaneous nerve of thigh Obturator 15 mm Stone Sans ITC Futura PT Futura PT 15 mm Sacral Plexus Obturator Posterior cutaneous Medium Italic, Semibold Italic Light, Font size 10 Pt Book, Font size 11 Pt Android iPad iPhone Posterior Cutaneous nerve of thigh Calcaneal Anterior femoral cutaneous nerve of thigh 22mm Font size 37 & 21 Pt Black 85% Leading 12 Pt, Black Sciatic Tibial Medial plantar Lateral plantar Common peroneal Common peroneal Black 85% Leading 23 Pt, Black Sural Superficial Saphenous Saphenous peroneal Common peroneal Superficial peroneal Deep peroneal Deep peroneal Sural Medial calcaneal FOR FURTHER INFORMATION The Block Guru logo is placed in the upper left corner The footer section can also contain an anatomical illustration info@pajunk.com · www.pajunk.com indicating relevant nerves, muscles or structures. Furthermore, *This poster is an educational aid. It should not be used as a sole source of information for a new technique. Variations in anatomy are to be expected and no responsibility can be accepted for the technical ability of the practioner and individual patient outcomes. The posters in this category are straightforward, simple and QR Codes for the app are integrated for different end devices without frills. Care must be taken to ensure that the doctor can and channels see the essential elements from a distance and is not distracted by insignificant ones Additional graphic elements such as icons, logos of partners or venues can be used. Always make sure not to violate any The registers can be coloured in green, yellow and red to copyrights indicate the level of risk associated. The risk levels must then be Ratio 7:9 described tn the footer section 26
2.3 Poster – DIN A2 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : DIN A2 28
2.3 Poster – DIN A2 Poster – DIN A2 - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins 63 mm 420 mm 20 mm Stone Sans ITC Medium Italic Semibold Italic Font size 60 Pt Leading 60 Pt PAJUNK® green New Connectors for New Connectors for more Patient Safety more Patient Safety Stone Sans ITC Medium Italic Semibold Italic In order to avoid the risk of incorrect connections and injections in the future, the DIN ISO 80369 In order to avoid the risk of incorrect connections Font size 24 Pt series of standards was issued in 2016. Leading 30 Pt, Black and injections in the future, the DIN ISO 80369 series of standards was issued in 2016. 18 mm Weight 10 Pt Spacing 20 mm PAJUNK® green Weight 0.5 Pt What is NRFit? Why change to NRFit? Height 2.7mm NRFit is a new type of medical connector Accidental misconnections of patient lines present Width 3.6mm used for neuraxial and major regional anaesthesia a patient risk, which can lead to a fatal outcome in applications and is defined by ISO 80369-6. the worst case. PAJUNK® green *NRFit EpiLong Soft What is NRFit? Why change to NRFit? NRFit will supersede all LUER connections and LUER hubs of needles, catheter connenctions, filters, patients routes and syringes in Report incidents are often multicuasal and arise by a chaining of different, risk-promoting circumstances, (e.g., poor visibility, multiple lines on one patient, Regional Anaesthesia. high working load) NRFit is a new type of medical connector Accidental misconnections of patient lines present 594 mm It replaces the overarching LUER standard and used for neuraxial and major regional anaesthesia a patient risk, which can lead to a fatal outcome in defines a separate, incompatible connection for applications and is defined by ISO 80369-6. *NRFit EpiLong Soft the worst case. Stone Sans ITC each of the six application areas within the standard series. NRFit will supersede all LUER connections Report incidents are often multicuasal and arise by Medium Italic How do you and LUER hubs of needles, catheter connenctions, a chaining of different, risk-promoting circumstances, Semibold Italic The introduction of various types of non- filters, patients routes and syringes in (e.g., poor visibility, multiple lines on one patient, Font size 40 Pt recognize NRFit? interchangable connectors for various medical applications is intended to prevent this risk. Regional Anaesthesia. high working load) Leading 40 Pt NRFit was initiated by national health authorities, Stone sans ITC It replaces the overarching LUER standard and PAJUNK® green which call for an interdisciplinary solution of the Medium Italic defines a separate, incompatible connection for LUER problem. Semibold Italic each of the six application areas within the standard Font size15 Pt series. How do you The introduction of various types of non- Futura PT The Pajunk NRFit product range PAJUNK® green recognize NRFit? Regional anaesthesia procedure interchangable connectors for various medical applications is intended to prevent this risk. Light, Book Oblique NRFit connectors are 20% smaller than Luer Spinal anaesthesia Font size 18 Pt connectors. The NRFit slip connector is equipped Epidural anaethesia **NRFit SonoPlex II Futura PT with an additional outer cone. NRFit was initiated by national health authorities, Leading 18 Pt Plexus blocks Peripheral single nerve blocks Book, Font size 14 Pt which call for an interdisciplinary solution of the Fascia blocks (e.g. TAP blocks) Leading 15 Pt LUER problem. LUER LUER Continuous wound infusion PAJUNK® green Spinal and cerebral CSF removal 34 mm LUER LUER The Pajunk NRFit product range X X Regional anaesthesia procedure NRFit connectors are 20% smaller than Luer Spinal anaesthesia 50 mm **NRFit SonoPlex II NRFit connectors can’t be connected to LUER connectors. The NRFit slip connector is equipped Epidural anaethesia connectors. with an additional outer cone. Plexus blocks Peripheral single nerve blocks Stone Sans ITC For a better distinguishability all NRFit connectors NRFit filter 0.2 µm NRFit FixoLong NRFit Clamping Adaptor are colour-coded in yellow. Fascia blocks (e.g. TAP blocks) Semibold Italic white and yellow LUER LUER Continuous wound infusion Font size 12 Pt Spacing 20 mm Spinal and cerebral CSF removal Leading 14 Pt Black 85% FOR FURTHER INFORMATION ON NRFIT 18 mm LUER LUER nfo@pajunk.com · www.pajunk.com please contact PAJUNK ® info@pajunk.com X X * is a registered trademark of GEDSA used with their permission. 20 mm NRFit connectors can’t be connected to LUER Stone Sans ITC 10 mm 20 mm connectors. Medium Italic, Semibold Italic Futura PT For a better distinguishability all NRFit connectors Font size 38 Pt & 21 Pt, Leading 20 Pt, Black Light, 10 Pt, Black 85% NRFit filter 0.2 µm NRFit FixoLong NRFit Clamping Adaptor are colour-coded in yellow. white and yellow FOR FURTHER INFORMATION ON NRFIT please contact PAJUNK ® info@pajunk.com · www.pajunk.com * is a registered trademark of GEDSA used with their permission. The headline highlights the most important product features or The product category symbol is placed in the upper part of the benefits cover Additional graphic elements such as icons, logos of partners or Important features, explanatory text and details are inserted in venues can be used. Always make sure not to violate any the content area. Further details are possible copyright Ratio 1:3 The logo with frame has to be placed on the lower right corner 30
2.4 Product Flyer – 2 Pages 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : DIN A4 32
2.4 Product Flyer – 2 Pages Product Flyer – 2 Pages - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins 90mm 210mm 210mm Spacing 4.5mm 15mm 15mm Stone Sans ITC Semibold Italic E-Cath Stim Font size 13 Pt Stone Sans ITC PAJUNK® green 13mm Echogenic, Stimulating Catheter Medium Italic Font size 22 Pt Stone Sans ITC Weight 0.5 Pt over Needle CNB System Leading 24 Pt, Black Semibold Italic Font size 24 Pt Height 2.7mm PAJUNK® night grey Width 3.6mm PAJUNK® green Stimulating Catheter Precise conductivity and stimulation Futura PT 17.3mm PAJUNK® Regional Anaesthesia & E-Cath Stim capability due to gold-plated catheter tip. Increased safety during catheter placement Light, Font size 10 Pt Leading 11 Pt, Black Echogenic, Stimulating Catheter Pain Management product colour (Dual Guidance). over Needle CNB System 48mm Stone Sans ITC Medium Italic Font size12 Pt Leading 14 Pt PAJUNK® night grey Weight 1 Pt Stone Sans ITC Medium Italic Arrowhead Round 100% Font size 14 Pt Black 85% PAJUNK® green 297mm NanoLine Coating 17.3mm Excellent puncture and gliding properties. Improves visibility under ultrasound. Precise stimulation through the Futura PT non-insulated tip. 32mm Book, Light, Font size 8.5 Pt Leading 9.5 Pt, Black Weight 1 Pt PAJUNK® green Set includes SonoPlex needle with facet tip, indwelling catheter and stimulating E-Catheter, FixoCath. Cell Height At least 5mm Dashed (3 and 2) SonoPlex needle E-Catheter Stim Indwelling Catheter Item no. PU Top & Bottom Cell Inset 1.4mm Weight 0.5 Pt 21G x 68mm (3 3/4“) 20G x 68mm (3 3/4“) 18G x 51mm (2“) 201285-42E 10 Left & Right Cell Inset At least 1mm NEW Stone Sans ITC PAJUNK® night grey 60% 21G x 101mm (4“) 20G x 101mm (4“) 18G x 83mm (3 1/4“) 241285-42E 10 “Cornerstone Reflectors“ Futura PT Bold, Font size 23.5 Pt White, Drop shadow Spacing 2 mm 360 degree graduations on the first 20 mm of 1. Fuzier R. et. al. The echogenicity of nerve blockade needles, Anaesthesia 2015, 70: 462-466 2. Hebard S. et al. Two-dimensional mapping to assess direction and magnitude of needle tip error in ultrasound-guided regional anaesthesia, Anaesthesia Book, Light, the needle. Intensive Care 2011; 39: 1076-1081 Font size 5 Pt Optimised ultrasound visibility of needle shaft1,2. Leading 5 Pt, Black Reliable needle visualisation at any angle. Stone Sans ITC XS200223 05/20 Futura PT Medium, Font size 5 Pt Medium, Book PAJUNK® night grey 80% Font size 6 Pt PAJUNK® GmbH Medizintechnologie PAJUNK® Medical Produkte GmbH PAJUNK® Medical System L.P. PAJUNK® UK Medical Products Ltd Leading 7 Pt Global Headquarters Karl-Hall-Straße 1 Central Europe Karl-Hall-Straße 1 United States of America 6611 Bay Circle, Suite 140 United Kingdom Unit C1 The Waterfront Spacing 1mm Tracking 0 78187 Geisingen, Germany Tel.: +49 7704 9291-0 78187 Geisingen, Germany Tel.: +49 7704 8008-0 Norcross, GA 30071, USA Tel.: +1 770.493.6832 Goldcrest Way, Newburn Riverside Newcastle upon Tyne, NE15 8NY, UK 15mm PAJUNK® green Fax: +49 7704 9291-600 info@pajunk.com Fax: +49 7704 8008-150 info@pajunk-medipro.com Fax: +1 678.514.3388 info@pajunk-usa.com Tel.: +44 191 264 7333 info@pajunk.co.uk PAJUNK® night grey 80% pajunk.com pajunk.com pajunkusa.com pajunk.co.uk 15mm MADE IN GERMANY 10mm 15mm pajunk.com 10mm 15mm 15mm 15mm Futura PT Spacing 7.15mm 15mm Book, Font size 10 Pt, White E-Cath Stim Front E-Cath Stim Back Product renderings should be displayed on a grey background Under the headline there is a short description of the product After the headline comes a descriptive and summarising text on The CE logo must be positioned in the bottom right corner and what it is used for the advantages and benefits of the product Products do not have to be presented in their entirety, but all The issue number must be positioned at the bottom right of the features must be visible Position the “Made in Germany“ indication on the bottom left Text is subject to a dynamic arrangement. The given white space margin and the issue date adjusted of the cover is used. The headline on the cover is the product name The XS number is always consecutive per brochure, sell sheet, The register has to be in the same colour of the respective The URL is positioned correctly and directs the reader to the flyer etc. The “NEW“ tag should be positioned closely to the product product category homepage feature The date of publication is given in the MM/YY format 34
2.5 Product Brochure – 4 Pages 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : DIN A4 36
2.5 Product Brochure – 4 Pages Product Brochure – 4 Pages - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins 90mm 210mm Spacing 4.5mm 210mm Stone Sans ITC 15mm Semibold Italic 15mm Font size 10 Pt PAJUNK® green Filter 0.2 µm LOR 10 ml EpiSpin Lock Sets Clamping FixoLong Adapter 13mm Stone Sans ITC EpiLong catheter Tuohy EpiLong catheter SPROTTE® Item no. PU Weight 1 Pt Semibold Italic Spacing 2mm closed tip and three leteral 18G x 135mm (5 3/8“) 20G x 90cm (3 1/2“) 25G 0121351-18 10 PAJUNK® green Font size 24 Pt openings 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 27G 0001351-30 10 PAJUNK® night grey 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 27G 0021351-30 10 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 25G 0021351-18 10 Dashed (3 and 2) Weight 0.5 Pt 17.3mm PAJUNK® Regional Anaesthesia & EpiSpin Lock 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 25G 0001351-18 10 PAJUNK® night grey 60% 16G x 90mm (3 1/2“) 19G x 90cm (3 1/2“) 25G 0021351-17 10 Pain Management product colour Needles and Catheter Sets for Combined Spinal-Epidural Anaesthesia Filter 0.2 µm Stone Sans ITC LOR 10 ml EpiSpin Lock Soft Sets Clamping Futura PT Adapter Medium Italic Font size 12 Pt Book, Font size 10.5 Pt EpiLong Soft catheter Tuohy EpiLong catheter SPROTTE® Item no. PU Leading 14 Pt Leading 10.5 Pt, Black integrated stainless steel 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 27G 0021352-30 10 PAJUNK® night grey helical coil, closed tip and six lateral openings 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 25G 0021352-18 10 Futura PT Book, Light Filter 0.2 µm Font size 9.5 Pt, Black NrFit® product LOR 10 ml EpiSpin Sets NRFit® Clamping PAJUNK® sun yellow 40% Adapter EpiLong catheter Tuohy EpiLong catheter SPROTTE® NRFit® Item no. PU closed tip and three leteral 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 27G 1022461-30 10 297mm 297mm openings, without locking mechanism 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 25G 1022461-18 10 Filter 0.2 µm LOR 10 ml EpiSpin Soft Sets NRFit® Clamping Adapter EpiLong catheter Tuohy EpiLong catheter SPROTTE® NRFit® Item no. PU Futura PT integrated stainless steel 18G x 90mm (3 1/2“) 20G x 90cm (3 1/2“) 25G 1022362-18 10 Light, Font size 9.5 Pt helical coil, closed tip and Leading 10.5 Pt, Black six lateral openings, without locking mechanism Cell Height At least 5mm Top & Bottom Cell Inset 1.4mm EpiSpin Lock Needles Left & Right Cell Inset At least 1mm Locking mechanism, Tuohy SPROTTE® Artikel-Nr. PU Back-Eye Tuohy 18G x 90mm (3 1/2“) 27G 0011351-30 10 18G x 90mm (3 1/2“) 25G 0011351-18 10 Futura PT 17G x 90mm (3 1/2“) 25G 0011351-20 10 Medium, Book Font size 6 Pt Stone Sans ITC XS200138 07/20 Leading 7 Pt, Tracking 0 Medium, Font size 5 Pt PAJUNK® green PAJUNK® night grey 80% PAJUNK® GmbH Medizintechnologie PAJUNK® Medical Produkte GmbH PAJUNK® Medical System L.P. PAJUNK® UK Medical Products Ltd Spacing 1mm Global Headquarters Karl-Hall-Straße 1 Central Europe Karl-Hall-Straße 1 United States of America 6611 Bay Circle, Suite 140 United Kingdom Unit C1 The Waterfront 78187 Geisingen, Germany 78187 Geisingen, Germany Norcross, GA 30071, USA Tel.: +49 7704 9291-0 Tel.: +49 7704 8008-0 Tel.: +1 770.493.6832 Goldcrest Way, Newburn Riverside Newcastle upon Tyne, NE15 8NY, UK 15mm Fax: +49 7704 9291-600 Fax: +49 7704 8008-150 Fax: +1 678.514.3388 Tel.: +44 191 264 7333 info@pajunk.com info@pajunk-medipro.com info@pajunk-usa.com info@pajunk.co.uk PAJUNK® night grey 80% pajunk.com pajunk.com pajunkusa.com pajunk.co.uk 15mm 15mm pajunk.com MADE IN GERMANY 10mm 10mm Futura PT Futura PT 15mm 15mm 15mm Spacing 7.15mm 15mm Book, Font size 10 Pt, White Book,Font size 10 Pt, White EpiSpin Lock Front Cover EpiSpin Lock Back Cover Product renderings should be displayed on a grey background The headline on the cover is the product name The URL is positioned correctly and directs the reader to the The XS number is always consecutive per brochure, sell sheet, homepage flyer etc. Products do not have to be presented in their entirety, but all Position the ‘Made in Germany‘ indication on the bottom left of features must be visible the cover The CE logo must be positioned in the bottom right-hand corner The date of publication is given in the MM/YY format Under the headline there is a short description of the product The register has to be in the same colour of the respective An Issue number must be positioned at the bottom right of the and what it is used for product category margin and the issue date adjusted 38
2.5 Product Brochure – 4 Pages Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins Stone Sans ITC 5mm Weight 1 Pt, PAJUNK® green Semibold Italic, Font size 18 Pt PAJUNK® green 210mm 210mm Spacing 3.6mm Spacing 3.6mm 15mm EpiSpin Lock 10mm Stone Sans ITC Precision down to Medium Italic, Semibold Italic Font size 38 Pt, Leading 38 Pt Back-Eye Opening Tracking 25, Black the smallest detail Additional distal opening in the Tuohy tip geometry for PAJUNK® Regional Anaesthesia & optimal positioning of the Sprotte needle. Pain Management product colour No bending of spinal needle over Tuohy tip to minimise the chance of needle tip damage 48mm With EpiSpin Lock, PAJUNK® combines two techniques into one product; atraumatic spinal anaesthesia using the SPROTTE® Designed only for Sprotte needle to pass, needle, and continuous epidural catheter placement using the Tuohy needle. The EpiSpin Lock offers smooth spinal puncture not the Epidural catheter while minimising needle tip damage through the back-eye opening on the distal end of the Tuohy needle. With the integrated locking Spinal puncture needle extends mechanism, the Sprotte needle is stabilised for injection of anaesthetic, reducing the risk of needle displacement. maximum 14mm Minimising post-spinal headache with the original Sprotte puncture needle Stone Sans ITC Medium Italic Font size 15 Pt PAJUNK® green Unique Locking System Easily fixate the Sprotte needle in desired position. After spinal puncture, simply spin/rotate the locking mechanism Spacing 2mm to remove the Sprotte needle for catheter insertion through the Tuohy. 14mm Allows for single-handed locking of the Sprotte needle 297mm Allows for 360° rotation of the Sprotte needle for optimal needle eye positioning Futura PT Stepless fixation mechanism Weight 1 Pt Light, Font size 10 Pt Optional: Available without Locking System as EpiSpin Arrowhead Round 100% PAJUNK® green Black 85% Futura PT Magnifying Hub s 34.5mm ng Light, Font size 10 Pt Clear, magnifying needle hub allows for easy wi m le visualisation of blood or CSF. ste ab Leading 11 Pt g sy ta ch Tracking 0, Black Easier detection of CSF flashback kin de oc th el wi tiv dl e va ee no n In ohy Precision-Ground Metal Stylet Tu Standard metal stylet with flush grinding for greater stability of the needle. Flush ends of metal stylet and needle reduce the risk of tissue displacing Weight 1.5 Pt Height 2.7mm Atraumatic Tip Design Width 3.6mm Outlet Marking PAJUNK® green The ogive shaped tip significantly reduces the Marking on the Sprotte needle shaft indicates risk of PDPH and the rounded edges of the the exit of the needle tip through the back-eye lateral eye minimise trauma to the dura mater.1,2,3 opening. Minimises chance of PDPH Simplifies positioning of the Sprotte needle LUER Consistent tactile feedback Stone Sans ITC dl e Also available in Semibold Italic ee tte n Font size16 Pt, Black Stone Sans ITC Sp ro Medium 1. Pittoni G., Toffeletto F., Calcarella G., Zanette G., Giron G. P. Spinal Anesthesia in Outpatient Knee Surgery: 22-Gauge Versus 25-Gauge Sprotte Needle, Anesth. Analg. 1995; 81:73–79 2. Vallejo M. C., Mandell G. L., Sabo D. P., Ramanathan S. Postdural Puncture Headache: A Randomized Comparison of Five Spinal Needles in Obstetric Patients 2000; Anesth. Analg. 2000; 91: 916–92 Font size 9.5 Pt 3. Cesarini M., Torrielli R., Lahaye F., Mene J. M., Cabiro C. Sprotte needle for intrathecal anaesthesia for Caesarean section: incidence of postdural puncture headache, Anaesth. 1990 Aug.; 45(8): 656–658 15mm PAJUNK night grey ® Futura PT 15mm 15mm 15mm 15mm Light, Book, Font size 5 Pt Leading 5 Pt, Tracking 0 PAJUNK® night grey EpiSpin Lock Content Pages The headline is short an memorable Product features should also be highlighted and explained in Highlight important features in bubble form as shown on the Additional graphic elements such as icons, logos of partners or text (product’s) website venues can be used. Always make sure not to violate any After the headline comes a descriptive and summarizing text on copyrights the advantages and benefits of the product Product pictures should be clean, outstanding and shown from Text is subject to a dynamic arrangement. The given white an interesting angle space is used 40
2.6 Postcard 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : 235mm X 125mm 42
2.6 Postcard Postcard - Dimensions and Typography Red tags: Non-variable dimensions Blue tags: Adaptable dimensions depending on the amount of content Pink frames: Page margins Stone Sans ITC Stone Sans ITC Medium Italic, Semibold Italic Stone Sans ITC Futura PT Semibold Italic, Font size13 Pt Font size 24 Pt, Leading 24 Pt Semibold Italic Stone Sans ITC Light Stone Sans ITC Futura PT PAJUNK® green PAJUNK® night grey Font size13 Pt Semibold Italic Font size 8 Pt Semibold Italic Book Futura Pt Leading 13 Pt Font size 7.5 Pt Leading 9 Pt Font size 7.5 Pt Font size 5.2 Pt Light, Font size 7 Pt 55.5mm 26mm PAJUNK® night grey PAJUNK® green Balck PAJUNK® green Balck Black 235mm 235mm 8mm 8mm SONOPLEX II The Standard for Ultrasound-guided Single-Shot Nerve Blocks Nerve Block Catheter Placement as Easy as a Single-Shot ECATH SONOBLOCK II Patented Cornerstone Reflectors and Nanoline coating provide improved ultrasound visibility of needle shaft and tip Catheter over Needle (CON) technique combined with Cornerstone Reflectors to increase visibility ECATH PLUS at any insertion angle. Next generation II series have a newly while reducing leakage, migration, and kinking. optimized hub with removable stimulation cord (SonoPlex), fixed injection tubing, and color-coding for size identification. SONOPLEX II & ECATH SonoPlex II E-Cath Echogenic* Stimulating Single-Shot Needle Echogenic* CON Continuous System Regional Anesthesia’s Weight 1 Pt Facet S Tip Item no. PU Indwelling Catheter Self Priming Catheter SonoPlex Item no. PU Favorite Power Couple 18G x 51mm (2“) 20G 21G 201285-40E 10 PAJUNK® green 22G x 40mm (1 5/8“) 001287-70 10 22G x 50mm (2“) 001287-74 10 18G x 75mm (3“) 20G 21G 211285-40E 10 22G x 80mm (3 1/4“) 001287-71 10 18G x 83mm (3 1/4“) 20G 21G 241285-40E 10 21G x 100mm (4“) 001287-77 10 18G x 100mm (4“) 20G 21G 261285-40E 10 125mm If your procedure calls for a single-shot or 125mm 20G x 100mm (4“) 001287-95 10 18G x 132mm (5 1/5“) 20G 21G 251285-40E 10 continuous nerve block, we have the right solution for you. Dashed (3 and 2) 20G x 120mm (4 3/4“) 001287-72 10 18G x 150mm (6“) 20G 21G 271285-40E 10 SonoPlex II and E-Cath/E-Cath Plus offers you Weight 0.5 Pt 20G x 150mm (6“) 001287-76 10 PAJUNK® night grey 60% E-Cath Plus greater visibility, ease-of-use, and the versatility you need. SonoBlock II Echogenic* CON Continuous System with longer tip (15mm) Echogenic* Non-Stimulating Single-Shot Needle Indwelling Catheter Self Priming Catheter SonoPlex Item no. PU Facet S Tip Item no. PU 18G x 51mm (2“) 20G (with 15mm extended tip) 21G 201285-41E 10 22G x 40mm (1 5/8“) 001281-70 10 18G x 75mm (3“) 20G (with 15mm extended tip) 21G 211285-41E 10 22G x 50mm (2“) 001281-74 10 18G x 83mm (3 1/4“) 20G (with 15mm extended tip) 21G 241285-41E 10 22G x 80mm (3 1/4“) 001281-71 10 18G x 100mm (4“) 20G (with 15mm extended tip) 21G 261285-41E 10 26.5mm 21G x 100mm (4“) 001281-77 10 18G x 132mm (5 1/5“) 20G (with 15mm extended tip) 21G 251285-41E 10 20G x 120mm (4 3/4“) 001281-72 10 18G x 150mm (6“) 20G (with 15mm extended tip) 21G 271285-41E 10 More sizes available, ask your sales rep Excellent visibility irrespective of the insertion angle GET YOUR FREE SAMPLE 6mm *Provides Provides excellent visibility 8mm MADE IN GERMANY 8mm www.sonoplex2.com · www.easycathusa.com irrespective of the insertion angle 8mm Futura PT Futura PT 8mm 8mm 8mm Book,Font size 8.5 Pt, White Stone Sans ITC Futura Pt Cell Height At least 3mm Futura PT Light, Book, Font size 10 Pt Medium Italic, Semibold Italic Light, Book Top & Bottom Cell Inset 0.8mm Light, Font size 7 Pt Leading12 Pt, PAJUNK® night grey Font size12 & 7.5 Pt, Leading 8 Pt Font size 7 Pt Left & Right Cell Inset At least 1mm Leading 6 Pt, Black PAJUNK® night grey PAJUNK® purple, Black Postcard Front Postcard Back The logo with frame has to be placed on the upper left part of Position the “Made in Germany“ indication on the bottom left If product pictures are used, they should be clean, outstanding Content pages can be designed freely, as long as defined the postcard of the cover and shown from an interesting angle graphic elements are arranged accordingly to basic Style Guide and CD rules. The headline is concise and issue-related. To be able to read the text on the image clearly, a gradient Different background colours may be used to highlight specific should be defined behind the text content or to create different sections within a page The symbol for the product category is located in the upper right part Photographs should be selected for their content, impact and graphic value. 44
2.7 Roll-Up 2 External Publications 2.1 Advertisements 2.1.1 Full Page Ads 2.1.2 Half Page Ads 2.2 GuRU Poster 2.3 Poster – DIN A2 2.4 Product Flyer – 2 Pages 2.5 Product Brochure – 4 Pages 2.6 Postcard 2.7 Roll-Up 2.8 Digital Banner Set 2.8.1 Digital Banner 300x250 2.8.2 Digital Banner 728x90 Format : 100cm x 240cm 46
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