CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology

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CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
CORPORATE
    DESIGN
STYLE GUIDE
       PAJUNK® GmbH
     Medical Technology
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
Introduction

               The Style Guide serves employees or partners of a
               company as a guideline for the design of corporate
               media, such as brochures, advertisements or roll-ups.
               It defines the design guidelines, ensures a uniform
               appearance and constitutes an important part of the
               corporate identity.

               Just like the company PAJUNK® itself, also the Style Guide is
               continuously developed and adapted to the circumstances
               and thus optimised. In the age of digitalisation, Pajunk
               is also pursuing the path of publishing the Style Guide
               digitally. This solution has a big advantage: Nobody lets
               the Style Guide gather dust in a drawer or has an outdated
               version stored on their company computer.

2
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
Index

        1   Basic Elements of Design
            1.1 Curve & Line Art
                1.1.1 Curved Line
                1.1.2 Filled Curve
                1.1.3 Line Art P
            1.2 Pattern
            1.3 Call to Action

        2   External Publications
            2.1 Advertisements
                2.1.1 Full Page Ads
                2.1.2 Half Page Ads
            2.2 GuRU Poster
            2.3 Poster – DIN A2
            2.4 Product Flyer – 2 Pages
            2.5 Product Brochure – 4 Pages
            2.6 Postcard
            2.7 Roll-Up
            2.8 Digital Banner Set
                2.8.1 Digital Banner 300x250
                2.8.2 Digital Banner 728x90

        3   In-house Publications
            3.1 Poster – DIN A3/A4
            3.2 Power Point Template
            3.3 Folding Brochure

4
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
1.1.1 Curved Line

    1
    Basic Elements of Design

    1.1   Curve & Line Art                                                                                  New Connectors for
          1.1.1 Curved Line                                                                                 more Patient Safety
          1.1.2 Filled Curve
                                                                                                            In order to avoid the risk of incorrect connections
          1.1.3 Line Art P                                                                                  and injections in the future, the DIN ISO 80369
                                                                                                            series of standards was issued in 2016.
    1.2   Pattern
    1.3   Call to Action

                                                                                                            What is NRFit?                                                                                                                                                                                                                                                               Why change to NRFit?
                                                                                                                 NRFit is a new type of medical connector                                                                                                                                                                                                                                Accidental misconnections of patient lines present
                                                                                                                 used for neuraxial and major regional anaesthesia                                                                                                                                                                                                                       a patient risk, which can lead to a fatal outcome in
                                                                                                                 applications and is defined by ISO 80369-6.                                                                                                                                                                                                                             the worst case.
                                                                                                                                                                                                                                                                                       *NRFit EpiLong Soft
                                                                                                                 NRFit will supersede all LUER connections                                                                                                                                                                                                                               Report incidents are often multicuasal and arise by
                                                                                                                 and LUER hubs of needles, catheter connenctions,                                                                                                                                                                                                                        a chaining of different, risk-promoting circumstances,
                                                                                                                 filters, patients routes and syringes in                                                                                                                                                                                                                                (e.g., poor visibility, multiple lines on one patient,
                                                                                                                 Regional Anaesthesia.                                                                                                                                                                                                                                                   high working load)
                                                                                                                                                                                                                                                                                                                                                                                         It replaces the overarching LUER standard and
                                                                                                                                                                                                                                                                                                                                                                                         defines a separate, incompatible connection for
                                                                                                                                                                                                                                                                                                                                                                                         each of the six application areas within the standard
                                                                                                                                                                                                                                                                                                                                                                                         series.
                                                                                            How do you                                                                                                                                                                                                                                                                                   The introduction of various types of non-

                                                                                        New recognize
                                                                                            Connectors for NRFit?                                                                                                                                                                                                        Bewährte Qualität in interchangable
                                                                                                                                                                                                                                                                                                                            frischem Design.
                                                                                                                                                                                                                                                                                                                                                               connectors for various medical
                                                                                                                                                                                                                                                                                                                                              applications is intended to prevent this risk.
                                                                                        more Patient Safety
                                                                                        In order to avoid the risk of incorrect connections
                                                                                                                                                                                                                                                                                                                                                                                         NRFit was initiated by national health authorities,
                                                                                        and injections in the future, the DIN ISO 80369                                                                                                                                                                                                                                                  which call for an interdisciplinary solution of the
                                                                                        series of standards was issued in 2016.
                                                                                                                                          LUER                                                                                                                                                                                                                                           problem.

                                                                                        What is NRFit?                                                                                  Why change to NRFit?                                                                     The Pajunk NRFit product range
                                                                                         NRFit is a new type of medical connector                                                          Accidental misconnections of patient lines present
                                                                                         used for neuraxial and major regional anaesthesia
                                                                                         applications and is defined by ISO 80369-6.
                                                                                                                                                  *NRFit EpiLong Soft
                                                                                                                                                                                           a patient risk, which can lead to a fatal outcome in
                                                                                                                                                                                           the worst case.                                                                           Regional anaesthesia procedure
                                                                                                 NRFit connectors are 20% smaller than Luer
                                                                                         NRFit will supersede all LUER connections                                                         Report incidents are often multicuasal and arise by
                                                                                         and LUER hubs of needles, catheter connenctions,
                                                                                         filters, patients routes and syringes in
                                                                                                                                                                                           a chaining of different, risk-promoting circumstances,
                                                                                                                                                                                           (e.g., poor visibility, multiple lines on one patient,                                    Spinal anaesthesia
                                                                                         Regional Anaesthesia.                                                                             high working load)
                                                                                                                                                                                                                                                                                                                                                                                                                         **NRFit SonoPlex II
                                                                                                 connectors. The NRFit slip connector is equipped                                          It replaces the overarching LUER standard and
                                                                                                                                                                                           defines a separate, incompatible connection for                                           Epidural anaethesia
                                                                                                 with an additional outer cone.
                                                                                        How do you
                                                                                                                                                                                           each of the six application areas within the standard
                                                                                                                                                                                           series.
                                                                                                                                                                                           The introduction of various types of non-                                                 Plexus blocks
                                                                                        recognize NRFit?                                                                                   interchangable connectors for various medical
                                                                                                                                                                                           applications is intended to prevent this risk.
                                                                                                                                                                                           NRFit was initiated by national health authorities,
                                                                                                                                                                                                                                                                                     Peripheral single nerve blocks
                                                                                                                                                                                           which call for an interdisciplinary solution of the
                                                                                                     LUER                                                                                  problem.
                                                                                                                                                                                                                                                                                     Fascia blocks (e.g. TAP blocks)
                                                                                                                             LUER               The Pajunk NRFit product range
                                                                                                                                                  Regional anaesthesia procedure
                                                                                                                                                                                                                                           LUER                                      Continuous wound infusion
                                                                                         NRFit connectors are 20% smaller than Luer

                               The curved line design separates the upper image and
                                                                                                                                                  Spinal anaesthesia
                                                                                         connectors. The NRFit slip connector is equipped
                                                                                         with an additional outer cone.
                                                                                                                                                  Epidural anaethesia
                                                                                                                                                  Plexus blocks
                                                                                                                                                                                                                                     **NRFit SonoPlex II
                                                                                                                                                                                                                                                                                     Spinal and cerebral CSF removal
                                                                                                                                                  Peripheral single nerve blocks

                               headline part from the lower content area
                                                                                                                                                  Fascia blocks (e.g. TAP blocks)
                                                                                            LUER                                 LUER             Continuous wound infusion
                                                                                                                                                  Spinal and cerebral CSF removal
                                                                                                                                                                                                                                                                                Neue Website jetzt online
                                                                                              LUER
                                                                                                                                   LUER
                                                                                                                                  LUER
                                                                                                                                                                                                                                                        LUER
                                                                                                                                                                                                                                                                                Mit dem neuen Corporate Design kommt auch eine neue Website.

                               The curved line must be directed to the right, bending                 X                      X                                                                                                                                                  Wir laden Sie herzlich ein, unser frisch renoviertes digitales Zuhause genau unter die Lupe zu nehmen.

                               downwards
                                                                                         NRFit connectors can’t be connected to LUER
                                                                                         connectors.
                                                                                         For a better distinguishability all NRFit connectors
                                                                                         are colour-coded in yellow.
                                                                                                                                                X      NRFit filter 0.2 µm          NRFit FixoLong
                                                                                                                                                                                                                           X
                                                                                                                                                                                                                         NRFit Clamping Adaptor
                                                                                                                                                                                                                                                                                Ihre Meinung ist gefragt!
                                                                                                                                                                                                                                                                                Melden Sie sich gerne mit Ihren Anregungen oder Fragen.
                                                                                                                                                                                                                            white and yellow
                                                                                                                                                                                                                                                                                Sandro Pinna freut sich über Ihr Feedback: sandro.pinno@pajunk.com

                               Make sure it phases out evenly in the bleed area to            FOR FURTHER INFORMATION ON NRFIT
                                                                                                                 NRFit connectors can’t be connected to LUER
                                                                                              please contact PAJUNK ® info@pajunk.com · www.pajunk.com
                                                                                                                                                                                                                                                                               BESUCHEN SIE JETZT PAJUNK.COM

                               ensure consistent thickness when trimmed                                          connectors.
                                                                                                                                                                                                         *    is a registered trademark of GEDSA used with their permission.

                                                                                                                 For a better distinguishability all NRFit connectors
                                                                                                                                                                                                                                                                                               NRFit filter 0.2 µm                                                                NRFit FixoLong                  NRFit Clamping Adaptor
                                                                                                                 are colour-coded in yellow.
6                                                                                                                                                                                                                                                                                                                                                                                                                    white and yellow
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
1.1.2 Filled Curve

    1
    Basic Elements of Design

    1.1   Curve & Line Art
          1.1.1 Curved Line
          1.1.2 Filled Curve
          1.1.3 Line Art P
    1.2   Pattern
    1.3   Call to Action

                               The filled curve design is used at the end of pages,
                               typically on covers or backs of publications and
                               letterheads, but also on shipping and product boxes
                               The edge of the curve ends in the bottom right corner
                               of the page
                               The „Made in Germany“ indication or website URL
                               (without www) can be placed on the left

8
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
1.1.3 Line Art P

 1
 Basic Elements of Design

 1.1   Curve & Line Art
       1.1.1 Curved Line
       1.1.2 Filled Curve
       1.1.3 Line Art P
 1.2   Pattern
 1.3   Call to Action

                            The Line Art P can vary in length and height, but the
                            ogive-like proportions must remain
                            The alignment is asymmetrical: The upper part of the
                            outer line extends over the left edge, leaving some
                            space in the upper left corner, whereas the lower part
                            crosses the page on the bottom
                            The horizonzal lines can be extended to adapt to wide
                            formats, e.g. on background graphics
                            The PAJUNK® logo can be integrated with or without
                            claim. It must be placed horizontally on the upper half

                                                                                                                                                                                                                           XS240001 07/20
                            of the inner line. The logo can be offset further to the
                                                                                       PAJUNK® GmbH Medizintechnologie   PAJUNK® Medical Produkte GmbH   PAJUNK® Medical System L.P.   PAJUNK® UK Medical Products Ltd
                                                                                       Global Headquarters               Central Europe                  United States of America      United Kingdom
                                                                                       Karl-Hall-Straße 1                Karl-Hall-Straße 1              6611 Bay Circle, Suite 140    Unit C1 The Waterfront
                                                                                       78187 Geisingen, Germany          78187 Geisingen, Germany        Norcross, GA 30071, USA       Goldcrest Way, Newburn Riverside

                            left, but a proper margin to the page‘s edge has to be
                                                                                       Tel.: +49 7704 9291-0             Tel.: +49 7704 8008-0           Tel.: +1 770.493.6832         Newcastle upon Tyne, NE15 8NY, UK
                                                                                       Fax: +49 7704 9291-600            Fax: +49 7704 8008-150          Fax: +1 678.514.3388          Tel.: +44 191 264 7333
                                                                                       info@pajunk.com                   info@pajunk-medipro.com         info@pajunk-usa.com           info@pajunk.co.uk
                                                                                       pajunk.com                        pajunk.com                      pajunkusa.com                 pajunk.co.uk

                            maintained                                                 pajunk.com

10
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
1.2 Pattern

 1
 Basic Elements of Design

 1.1   Curve & Line Art
       1.1.1 Curved Line
       1.1.2 Filled Curve
       1.1.3 Line Art P
 1.2   Pattern
 1.3   Call to Action

                            The Line Art P can be manifolded to create a pattern,
                            e.g. for document folders and digital backgrounds
                            Possible colour combinations are PAJUNK® green on
                            white (or vice versa) and grey on white for black and
                            white printing
                            Scale and trimming of the pattern can be adapted
                            depending on the format and medium

12
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
Get the Original SPROTTE®
                                                                                           Spinal Needle created by PAJUNK®
                                                                                                                                                                                                                                                                                                                                                         1.3 Call to Action
                                                                                                  Developed by Professor Sprotte and

 1
                                                                                                  the Pajunk brothers
                                                                                                  Non-cutting tip minimizes risk of
                                                                                                  Post Dural Puncture Headache (PDPH)1,2
                                                                                                  Increase in spinal procedures during COVID-19

 Basic Elements of Design                                                                               MADE IN GERMANY
                                                                                           1 Vallejo M. C., Mandell G. L., Sabo D. P., Ramanathan S. Postdural Puncture Headache: A Randomized Comparison of Five Spinal Needles in Obstetric Patients 2000; Anesth. Analg, 2000; 91:916–20
                                                                                           2 Hong X., Yang L., WenYe S., ShunLi K., FeiFei L., Di Z., GuangZhi N., ShiQing F. Comparison of Cutting and Pencil-Point Spinal Needle in Spinal Anesthesia regarding Postdural Puncture Headache: A Meta-Analysis 2017: Medicine 96:14 www.md-journal.com

                                                                                                                                                                                                                                                                                                                                                             Custom fit stylet prevents
                                                                                                                                                                                                                                                                                                                                                             transport of foreign bodies
 1.1   Curve & Line Art                                                                                                                                                                                                                                                                                                                                      to subarachnoid space
                                                                                                                                                                                                                                                                                                                                                             Largest spinal needle
       1.1.1 Curved Line                                                                                                                                                                                                                                                                                                                                     portfolio available
                                                                                                                                                                                                                                                                                                                                                             Available individually or in
       1.1.2 Filled Curve                                                                       LUER                                                                                                                                                                                                                                                         Spinal Trays

       1.1.3 Line Art P
 1.2   Pattern                                                                                                REQUEST SAMPLES & AN ONLINE DEMO NOW!
                                                                                                              info@pajunk-usa.com · pajunkusa.com · pajunktrays.com
 1.3 Call to Action

                            The call to action (CTA) tab has to be the same height
                            as the Pajunk logo
                            The tab consists of a white arrow head on an
                            PAJUNK® orange rectangle
                            The white arrow head is placed on the right side of the
                            rectangle and points to the CTA text
                            The arrow head‘s width to height ratio is 1:2
                            Depending on length and format, the CTA text can
                            stretch up to three lines, one of them consisting an
                            e-mail address and/ or website URL
                            The actual call to action is written in capital letters, URL
                            and e-mail address are placed underneath in lower
                            case
                            With the exception of wide, horizontal digital banners,
                            the CTA is always placed in the lower left corner

14
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
2.1.1 Full Page Ads

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                                 Format : DIN A4

16
CORPORATE DESIGN STYLE GUIDE - PAJUNK GmbH Medical Technology
2.1.1 Full Page Ads
 Full Page Ads - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins

                                                                                                                                                                                                                         297 mm

                                                                                                                                                                                                                                                                                          15 mm

                                                                                                                                               420 mm

                                                                                                                                     Stone Sans ITC
                                                                                                                                       Medium Italic
                                                                                                                                      Semibold Italic
                                                                                                                                      Font size 35 Pt                                                                                     Tradition und
                                                                                                                                                                                                                                            Innovation
                                                                                                                                       Leading 35 Pt
                                                                                                                                    PAJUNK® green
                                                                                                                                                                                                                                                                                          Stone Sans ITC
                                                                                                                                                                                                                                                                                          Semibold Italic, Font size 12 Pt
                                                                                                                                                                                                                                                                                          PAJUNK® green

                                                                                                Tradition und
                                                                                                                                                                                                                                                                                          Weight 8 Pt
                                                                                                                                                                                                                                                                                          PAJUNK®-Green
                                                                                                                                           Futura PT
                                                                                                                                         Light, Book                                                                                                      Folgen Sie uns!

                                                                                                  Innovation                          Font size 10 Pt
                                                                                                                                       Leading 11 Pt
                                                                                                                                                Black
                                                                                                                                                                Seit 55 Jahren stehen wir für innovative Medizintechnologie und sind mit über 500
                                                                                                                                                                Mitarbeitern international ein zuverlässiger Partner. Unsere Produkte aus verschie-
                                                                                                                                                                denen Anwendungsgebieten helfen Spezialisten auf der ganzen Welt, ihre Patienten
                                                                                                                                                                optimal zu versorgen
                                                                                                                                                                                                                                                          pajunk.com
                                                                                                                                                                                                                                                          Pajunk.Medizintechnik
                                                                                                                                                                                                                                                                                          3mm
                                                                                                                                                                                                                                                                                          PAJUNK® night grey 80%

                                                                                                                                                                                                                                                          Pajunk Deutschland              Futura PT
                                                                                                                                              6.5mm                                                                                                       Pajunk International            Light, Font size 10 Pt
                                                                                                                                                                                                                                                                                          Leading 21 Pt, Black

                                                                                                                                                                      ERFAHREN SIE MEHR AUF PAJUNK.COM                                                                                    9 mm

                                                                                                            Folgen Sie uns!                                                                                                                                                               15 mm
                      Seit 55 Jahren stehen wir für innovative Medizintechnologie und sind mit über 500
                      Mitarbeitern international ein zuverlässiger Partner. Unsere Produkte aus verschie-   pajunk.com
                      denen Anwendungsgebieten helfen Spezialisten auf der ganzen Welt, ihre Patienten
                      optimal zu versorgen                                                                  Pajunk.Medizintechnik                       20 mm                 Stone Sans ITC                                                    10 mm                             15 mm
                                                                                                                                                                Medium Italic, Semibold Italic
                                                                                                            Pajunk Deutschland                                         Font size 18 Pt, Black
                                                                                                            Pajunk International

                            ERFAHREN SIE MEHR AUF PAJUNK.COM

                                                                                                                                    The headline highlights the most important product features or                                        Photographs should be selected for their content, impact and
                                                                                                                                    benefits                                                                                              graphic value
                                                                                                                                    The logo has to be placed on the lower right corner                                                   Additional graphic elements such as icons, logos of partners or
                                                                                                                                                                                                                                          venues can be used. Always make sure not to violate any
                                                                                                                                    The curved line design separates the upper image and head                                             copyrights
                                                                              Ratio 3:4                                             line part from the lower content area

18
2.1.2 Half Page Ads

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                               Format : Half DIN A4

20
2.1.2 Half Page Ads
 Half Page Ads - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content                                                                                                                                     37mm
 Pink frames: Page margins                                                                                                                                                                 5 mm                                                                                              5 mm
                                                                                                                                                                                                                                148.5 mm

                                                                                                                                                                                                                                                                                                    5 mm

                                                                                                                                                                    Stone Sans ITC
                                                                                                                                                                      Medium Italic
                                          für mehr Patienten-
                                                                                                                                                                     Font size 22 Pt
                                                                                                                                                                      Leading 21 Pt
                                                                                                                                                                                              für mehr Patienten-
                                          sicherheit                                                                                                            PAJUNK® night grey            sicherheit
                                                                                                                                                                                              Neue ISO-Norm in der Regionalanästhesie
                                          Neue ISO-Norm in der Regionalanästhesie

                                                                                                                                                                             Futura PT
                                                                                                                                                                 Light, Font size 10 Pt
                                                                                                                                                                                 Black

                                                                                                                                                                              10.3 mm

                                                                                                                                                                                                                                                                                                     Weight 6 Pt
                                                                                                                                                                                                                                                                                                     PAJUNK® green

                                             Klare Kennzeichnung                                                                                                                                  Klare Kennzeichnung                                                                                Futura PT
                                             auf Produkt und Verpackung                                                                                                                           auf Produkt und Verpackung                                                                         Light, Font size 15 Pt
                                                                                                                                                                      Weight 1.5 Pt                                                                                                                  Leading 16 Pt, Black
                                                                                                                                                                      Height 2.7mm                Fehlkonnektion nahezu ausgeschlossen
                                             Fehlkonnektion nahezu ausgeschlossen                                                                                     Width 3.6mm
                                                                                                                                                                    PAJUNK® green                                                                                                                    Spacing 4mm
                                             Keine Umstellung in der Anwendung                                                                                                                    Keine Umstellung in der Anwendung
                                                                                                                                                                                  420 mm

                                              LUER                                                                                                                                                LUER

                                                                                                                                                                                                                                                                                                     Futura PT
                                                                                                                                                                                                                                PAJUNK® NRFit Produkte
                                                                                                                                                                                                                                                                                                     Light
                                                                            PAJUNK® NRFit Produkte
                                                                                                                                                                                                                                                                                                     Font size 10 Pt
                                                                                                                                                                                                                                                                                                     Black

                                                                                                                                                                 ITC Stone Sans STD
                                                                                                                                                                        Medium Italic
                                                                                                                                                                      Semibold Italic
                                                                                                                                                         Font size 12 Pt, Leading 8 Pt
                                                                                                                                                          Font size 8 Pt, Leading 9 Pt
                                                                                                                                                                                Black

                                              INFORMATIONEN                                                                                                                                       INFORMATIONEN
                                              ÜBER NRFIT                                                                                                                                          ÜBER NRFIT                                                                                        10.2 mm
                                              info@pajunk-medipro.com
                                                                                                                                                                            Futura PT             info@pajunk-medipro.com

                                                                        *    is a registered trademark of GEDSA used with their permission.                                 Light, 6 Pt
                                                                                                                                                                                                                            *    is a registered trademark of GEDSA used with their permission.
                                                                                                                                                                           Black 85%                                                                                                                5 mm

                                                                                                                                              The product category symbol is placed in the image area                                               The curved line design separates the upper image and head
                                                                                                                                                                                                                                                    line part from the lower content area
                                                                                                                                              Important features, explanatory text and details are inserted in
                                                                                                                                              the content area. Further details are possible                                                        Photographs should be selected for their content, impact and
                                                                                                                                                                                                                                                    graphic value
                                                                                                                                              The logo with frame has to be placed on the lower right corner
                                                                                                                                                                                                                                                    Additional graphic elements such as icons, logos of partners or
                                                                                                                                              If possible, the headline should be integrated into the image.                                        venues can be used. Always make sure not to violate any
                                                                        Ratio 2:5                                                             The information should be convincing and understandable                                               copyrights

22
2.2 GuRU Poster

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                              Format : DIN A2

24
2.2 GuRU Poster
 GuRU Poster - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins                                                                                                                                                                                                                                                                                                                                                            Width 150mm, Height 12.5mm
                                                                                                                                                                                                                                                                                                                                                                                  PAJUNK® green 60%, Yellow(0,10,100,0)                                                                                                                                                                                                                                                      Width 21mm
                                                                                                                                                                                                                                                                                                                                                                                           Red(10,95,70,10)                                                                                                                                                                                                                                                                 Height 12.5mm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 420 mm

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                20 mm
                                                                                                                                                                                                                                                                                                                                                                       30mm
                                                                                                                                                                                                                                                                                                                                                                                                             Regional Anaesthesia for Thoracic Trauma
                                            Regional Anaesthesia for Lower Limb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                14 mm

                                                                                                                                                                                                                                                                                                                                                           Stone Sans ITC
                                                                                                                                                                                                                                                                                                                                           Semibold Italic, Medium Italic                                                                                                                                                                                                                                                                                                                             low
                                                                                                                                                                                                                                                                                                                                                                                    Serratus Anterior Plane (lateral rib fractures)
                 Fascia iliaca                                                  Fascia iliaca – fractured neck of femur, femoral shaft, hip surgery
                                                                                                                                                                                                                                                                                                                                          Font size 46 Pt, Leading 12.5 Pt                                                                                                                                                                                                                                                                                                                             risk

                                                                                Identify: Start with the probe in a sagittal plane           above the muscle and beneath the fascia (and                                                                                                         A
                                                                                                                                                                                                                                                                                                                          fascia iliaca
                                                                                                                                                                                                                                                                                                                                                         Black, PAJUNK®                                                                                                 Preparation: Select appropriate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        needle / catheter and ensure full
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        aseptic technique. Drapes and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      can also be inserted where local
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      anaesthetic is deposited between
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      the ribs / intercostal muscle and
                                                                                just medial to the anterior superior iliac spine
                                                                                and slide medially; note the deep circumflex
                                                                                                                                             clearly beneath the circumflex artery).
                                                                                                                                             Tips: Lateral tilt of the probe may improve
                                                                                                                                                                                                                                                                                                                                                    Regional Anaesthesia                                                                                                probe cover are not shown in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        images to allow for clearer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      serratus anterior, this is a more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      advanced technique.                                                                                                                                                        Target
                                                                                iliac artery (a branch of external iliac) which
                                                                                                                                                                                                                                                                                                                                                     & Pain Management                                                                                                  interpretation of needle position.                                                                                                                                  latissimus dorsi
                                                                                lies superficial to the fascia 1-2cm above the               the view and an assistant may be required to                                                                                                                                                                                                                                                                                                                             Tips: This block relies on adequate
                                                                                                                                             retract the abdomen in an obese patient. This                                                                                                                                                                                                                                                                              Identify: Starting with the probe in          volume for spread eg 30ml of
                                                                                inguinal ligament and is a useful landmark.
                                                                                Target: Use an in-plane approach from the
                                                                                                                                             suprainguinal parasagittal view demonstrates
                                                                                                                                             the muscle & fascia passing deep into the
                                                                                                                                                                                                                                                                                        iliacus                                                             product colour                                                                                              a transverse plane in the midaxillary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        line, scan posteriorly until the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        latissimus dorsi muscle appears.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      local anaesthetic. An intermittent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      bolus regime can be used post
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      procedure. Continuous infusion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   serratus anterior
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                5th rib
                                                                                caudal end of the probe. The target is to                    pelvis - gravity aids the spread of LA towards                                                                                                                                                                                                                                                                             There is usually an artery in the             regimes can also be used but
                                                                                deposit local anaesthetic on the belly                       the lumbar plexus (this approach is also                                                                                                                                                                                                                                                                                   serratus anterior plane (a branch             boluses for breakthrough pain may                                                                                                                                               pleura
                                                                                of the iliacus muscle, beneath the fascia                    suitable to catheter placement).                                                                                                                                                                                                                                                                                           of the thoracodorsal artery).                 be required.                                                                                                         intercostals
                                                                                proximal to the inguinal ligament. Observe
                                                                                the spread of local anaesthetic proximally Avoid: Injection distal to the inguinal ligament.                                caphalad                                         caudad                                                                                      Stone Sans ITC                                                                                                 Target: The aim is to inject in the Avoid: Vascular puncture, intravascular
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        fascial plane between latissi- injection, pneumothorax.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     posterior                                              anterior
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Stone Sans ITC
                                                                                                                                                                                                                                                                                                                                                           Medium Italic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        mus dorsi and serratus anterior.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        “Deep” serratus anterior catheters                                                                                                                                                                                                      Medium Italic
                 Femoral                                                        Femoral – femoral shaft, quadriceps mechanism, knee surgery                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Font size 12 Pt
                                                                                                                                                                                                                                                                         fascia lata
                                                                                                                                                                                                                                                                                                                                                          Semibold Italic           Erector Spinae Plane (posterior rib fractures)                                                                                                                                                                                                                                                                medium
                                                                                Identify: The femoral artery, iliacus and
                                                                                psoas muscles and fascia iliaca. Identify the
                                                                                                                                             Tips: Choose a proximal site before the nerve
                                                                                                                                             branches immediately below the inguinal                                                                                                     A
                                                                                                                                                                                                                                                                                                                          fascia iliaca
                                                                                                                                                                                                                                                                                                                                                           Font size 19 Pt                                                                                                                                                                                                                                                                                                                          risk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Leading 13 Pt, Black
                                                                                indentation between the two components of
                                                                                iliopsoas. The nerve lies lateral to the artery,
                                                                                                                                             ligament (if the femoral artery has divided then
                                                                                                                                             you are too distal). The nerve is usually more                                                                                     V
                                                                                                                                                                                                                                                                                                          femoral nerve
                                                                                                                                                                                                                                                                                                                                                  Indent left 5mm, White
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Preparation: Select appropriate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        needle / catheter and ensure full
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        aseptic technique. Drapes and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Tips: Choose a site where the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      needle track would hit the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      transverse process if it was inserted
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                PAJUNK® night grey
                                                                                usually flattened between the fascia and                     visible following injection of LA. Quadriceps
                                                                                muscle and it can take on a variety of shapes.               weakness will affect active rehabilitation and                                                                                                                     iliacus                             PAJUNK® night grey                                                                                                  probe cover are not shown in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        images to allow for clearer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      too far - this acts as a safety net.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Look for free spread of local                                                                                                                                       trapezius
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Center
                                                                                                                                             mobility.                                                                                                                                                                                                                                                                                                                  interpretation of needle position.            anaesthetic in the fascial plane
                                                                                Target: Using an in-plane approach from the                                                                                                                                                psoas                                                                                                                                                                                                                                      and use ultrasound to assess the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         rhomboid major

                                                                                lateral end of the probe, local anaesthetic Avoid: Superficial injection, distal injection,                                                                                                                                                                                                                                                                                             Identify: Count the spinous                   segmental spread up and down
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           erector spinae

                                                                                injection must be beneath the fascia iliaca; intravascular injection.                                                                                                                                                                                                                                                                                                                   processes to identify the correct             the spine. An intermittent bolus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        spinal level. In the paramedian               regime can be used post                                                                                                                      Target
                                                                                ensure the spread of LA surrounds the nerve.                                                                                                                                                                                                                                                                                                                                            plane identify the corresponding              procedure. Continuous infusion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    T5                                         T6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        transverse process, overlying muscle          regimes can also be used but
                                                                                                                                                                                                            medial                                            lateral                                                                                                                                                                                                   layers and underlying pleura.                 boluses for breakthrough pain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       pleura
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Target: Using an in-plane approach            may be required.

                 Adductor canal                                                 Adductor Canal – knee surgery, cruciate ligament repair, supplement to                                                                                                                                                                                                          Futura PT                                                                                               from the cephalic end of the probe, Avoid: Lateral injection - be sure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        the target is the fascial plane deep to identify transverse processes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to the erector spinae muscle.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     cephalid                                               caudad

                                                                                sciatic nerve block for distal lower limb surgery
                                                                                                                                                                                                                                                                                                                                                     Light, Medium Italic                                                                                                                                    not ribs.

                                                                                Identify: The femoral artery beneath the            Tips: If necessary trace the femoral artery
                                                                                sartorius muscle. The saphenous nerve lies in       down from the inguinal region to the medial                                                                                                                           sartorius                                      Font size 11.5 Pt                                                                                                                                                                                                                                                                                                                            high
                                                                                the same fascial plane, anterolateral to the        thigh, especially in larger patients. The true                                                                                                                                                                                                  Thoracic Paravertebral (unilateral rib fractures)
                                                                                artery, accompanied by the nerve to vastus
                                                                                medialis.
                                                                                                                                    adductor canal starts where the medial
                                                                                                                                    border of sartorius crosses the medial border                                                                                                                                             A
                                                                                                                                                                                                                                                                                                                                                   Leading 12.5 Pt, Black                                                                                                                                                                                                                                                                                                                              risk

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Preparation: Select appropriate               Target: The small triangular
                                                                                                                                    of adductor longus. Above that level it is                                                                                                                    saphenous nerve                                                                                                                                                       needle / catheter and ensure full             paravertebral space lies between
                                                                                Target: Using an in-plane approach from technically a femoral triangle block but the                                                                                                         vastus medialis                                      V                                                                                                                                     aseptic technique. Drapes and                 the superior costo-transverse
                                                                                the lateral end of the probe inject in the outcome is similar.                                                                                                                                                                                                                                                                                                                          probe cover are not shown in                  ligament and the pleura.
                                                                                fascial plane alongside the femoral artery if                                                                                                                                                                                               adductor                                                                                                                                    images to allow for clearer                                                                                                                                            paraspinal muscles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        interpretation of needle position.            Tips: While maintaining the same
                                                                                the nerve itself is not clearly identified (it will Avoid: Intravascular injection, trauma to the                                                                                                                                            longus
                                                                                be easier to see after injection).                  nerve supplying vastus medialis.                                                                                                                                                                                                   594 mm                                                                                           Identify: In a parasagittal plane
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      probe orientation, angle the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      caudad end of the probe away                                                                                                                                                              Widht 83.3mm
                                                                                                                                                                                                            antetior                                        posterior                                                                                                                                                                                                   identify the ribs at the level you            from the midline to improve the                                                                                                             superior costotranverse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        wish to block, then trace medially
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        until the bony shadow changes to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        the more superficial and squarer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      needle access past the rib and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      transverse process below.                                                                                               TP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ligament
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       TP       Height 61.8mm
                 Subgluteal                                                     Subgluteal – a proximal approach to the sciatic nerve for surgery below                                                                                                                                                                                                                                                                                                                 outline of the transverse processes           Avoid: Keep the needle tip in view at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      all times to avoid pneumothorax,
                                                                                the knee, an alternative to the popliteal approach when access is limited; the                                                                                                                                                                                                                                                                                                          (described as tombstones). Tilt the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        probe laterally to demonstrate                never advance the needle if you                                                                                   paravertebal space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      pleura

                                                                                posterior cutaneous nerve of the thigh will not be blocked                                                                                                                                                                                                                                                                                                                              the pleura and superior                       cannot see the tip.                            posterior                                              caudad
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        costo-transverse ligament in the
                                                                                Identify: At this level the sciatic nerve lies               the sciatic nerve.                                                                                                                        biceps femoris                                                                                                                                                                   same image.
                                                                                between biceps femoris laterally and semi-
                                                                                tendinosus medially. Deep to the nerve is the                Tips: Trace the nerve up from the popliteal                                                                                                                          semitendinosus
                                                                                adductor magnus muscle and there is usually                  fossa if necessary; tilt the probe to optimize
                                                                                                                                             visibility (anisotropy). Track the spread of LA                                                                                              sciatic nerve                                                                                                                                                                                                                                                                                                                                                                                               high
                                                                                a clear fascial plane between this and the
                                                                                                                                             proximally and distally to ensure complete                                                                                                                                                                                             Thoracic Epidural (bilateral rib fractures)                                                                                                                                                                                                                                                                        risk
                                                                                superficial muscles. The nerve is rarely round, more                                                                                                                                    femur
                                                                                usually flattened or triangular in cross section.            coverage of the nerve. Block onset can be                                                                                                            adductor magnus
                                                                                                                                             delayed dueto the size of the target.                                                                                                                                                                                                                                                                                      Preparation: Select appropriate               Target: This is an ultrasound
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        needle / catheter and ensure full             assisted technique, epidural insertion
                                                                                Target: Using an in-plane approach from the                                                                                                                                                                                                                                                                                                                                             aseptic technique. Drapes and                 will be by standard methods.
                                                                                lateral end of the probe with a longer needle, Avoid: Check for arteries crossing obliquely                                                                                                                                                                                                                                                                                             probe cover are not shown in
                                                                                aim for circumferential spread of LA around deep to the sciatic nerve.                                                      lateral                                           medial                                                                                                                                                                                                    images to allow for clearer                   Tips: Paramedian views of the lamina
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      with oblique angulation can also
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        interpretation of needle position.                                                                                                                                         interspininous

                 Popliteal                                                      Popliteal – procedures of the leg, ankle and foot                                                                                                                                                                                                                   Dashed (3 and 2)                                                                                                    Identify: The same scanning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        technique for the lumbar spine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      be used to identify the correct level
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      and estimation of epidural space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      depth. Traditionally lumbar scanning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ligment (midline)                           articular process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Futura PT
                                                                                Identify: At the level of the popliteal crease,
                                                                                                                           Tips: Probe tilt is useful here to identify the                                                                                                      common peroneal                                                         Weight 0.5 Pt                                                                                                   can be used. The transverse view
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        shown can be used to identify
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      is done with a curvilinear probe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      due to the increased depth of the                                                                                transverse process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                posterior complex
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Book, Font size 9 Pt
                                                                                identify the popliteal artery and vein. The larger
                                                                                                                           nerves (anisotropy); ankle flexion & extension
                                                                                tibial component lies just superficial to the
                                                                                                                           demonstrates the “see-saw” sign where the 2                                                                                                                         tibial                                          PAJUNK® night grey 60%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        midline and angle of needle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        insertion. A view of the anterior
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        complex (anterior dura / posterior
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      lumbar spine, however a linear probe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      may be suitable for some patients.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             intrathecal space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Medium Italic
                                                                                vessels, the smaller common peroneal nerve components move around each other. Track
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Font size 12 Pt
                                                                                                                                                                                                                                                                             biceps
                                                                                                                                                                                                                                                                            femoris                                                                                                                                                                                     longitudional ligament / posterior            Avoid: The steeper angle and                                                                                                              anterior complex
                                                                                will be lateral and more superficial. Scan up
                                                                                                                           the spread of local anaesthetic distally after                                                                                                                                                semi                                                                                                                                                                                         longer length of the spinous
                                                                                                                                                                                                                                                                                             V                        membranosus                                                                                                                                       border of vertebral body) confirms                                                           left                                                      right
                                                                                and down to find the point at which they join
                                                                                                                           injection to assess coverage of both nerves.                                                                                                                                                                                                                                                                                                 correct probe position. The posterior         processes in comparison to
                                                                                                                                                                                                                                                                                                      A                                                                                                                                                                                                               the lumbar region needs to be
                                                                                to form the sciatic nerve.                 The lateral decubitus position is shown here
                                                                                                                           and is very stable but alternative positions
                                                                                Target: Inject between the two components are the prone or supine with leg elevation,
                                                                                                                                                                                                                                                                                                                                                             Weight 1 Pt                                                                                                complexes (ligamentum flavum /
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        epidural space / posterior dura) will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        give an estimation of needle depth.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      considered when scanning and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      orientating the probe.                                                  8mm
                                                                                at the point where they separate or target depending on patient factors.                                                                                                                                                                                                 PAJUNK® green
                                                                                the two nerves individually more distally.
                                                                                                                           Avoid: Inadequate needle length, direct
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Weight 10 Pt
                                                                                                                           nerve trauma, intravascular injection.                                           lateral                                           medial                                                                                                                                                                                                                                                                                                                                                                                                                                            PAJUNK®-Green
                 Obturator                                                      Obturator- supplement for hip, knee or bladder surgery                                                                                                                                                                                                                   Stone Sans ITC                                           Twitter                YouTube
                                                                                                                                                                                                                                                                                                                                                                                                                                                                Continuous Nerve Block
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Pajunk Products                                                                   Level of Risk Associated
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Low Risk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Futura PT
                                                                                Identify: the femoral artery, then slide the     Tips: Abduct and externally rotate the limb if                                                                                                                                                                           Semibold Italic               Get the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Fascial plane block. Simple and effective (volume dependent).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Light, Book, Font size 11 Pt
                                                                                probe medially to locate the pectineus muscle
                                                                                and the 3 layers of adductor muscles (longus,
                                                                                                                                 possible. Probe tilt is useful to highlight the
                                                                                                                                 nerves. A linear ultrasound probe is sufficient                                                                                           femoral
                                                                                                                                                                                                                                                                                                          adductor longus
                                                                                                                                                                                                                                                                                                                          anterior                         Font size 14 Pt               APP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Medium Risk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Fascial plane block. Closer proximity to neuraxial structures and pleura.                            Leading 12 Pt, Black
                                                                                brevis and magnus from superficial to deep).     but a curvilinear can be required for a large                                                                                                                                            division
                                                                                                                                                                                                                                                                                                                                                    Leading 16 Pt, White
                                                                                                                                                                                                                                                                            vessels                                                                                                                                                                                                        E-Cath                                             EpiLong Soft Sono                                            Higher Risk
                                                                                The anterior and posterior divisions of the      leg. A more proximal target can be achieved
                                                                                nerve appear as hyperechoic structures in the
                                                                                intermuscular fascial planes as shown.
                                                                                                                                 by tracking and tilting the probe in a cephalad
                                                                                                                                 direction - the divisions will unite deep to
                                                                                                                                                                                                                                                                                                                 adductor brevis
                                                                                                                                                                                                                                                                                                                                                                                        Android                    iPad                   iPhone                Single Shot
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Advanced block for experienced practitioners. Risks are multiple. Patient’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           coagulation status and catheter selection should be given careful consideration.                     Stone Sans ITC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Semibold Italic, Font size 15 Pt
                                                                                                                                                                                                                                                                                             pectineus
                                                                                                                                 pectineus muscle and a single injection here                                                                                                                                                                                                                                                                                                                                                                                                                    Multi Modal Analgesia
                                                                                Target: Using an-plane approach from the will result in a complete block including the                                                                                                                                  posterior
                                                                                lateral end of the probe with a minimum 80mm branches to the hip joint. The knee is supplied
                                                                                echogenic needle, make an injection in the by the posterior division.
                                                                                                                                                                                                                                                                                                         division                                                Futura PT                                                                                                              SonoTAP                                                     TuohySono
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Pain associated with thoracic trauma should be managed with a multimodal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 approach. Regional analgesia is one component along with simple analgesics,                                    PAJUNK® green
                                                                                fascial plane for each division. The nerves will
                                                                                be more obvious following injection.             Avoid: The needle entry point may overlie the                              lateral                                           medial
                                                                                                                                                                                                                                                                                                                 adductor magnus
                                                                                                                                                                                                                                                                                                                                                     Light, Font size 11 Pt                                                                                                                                                                                                                      neuropathic agents and opioids.

                                                                                                                                 femoral vessels, avoid puncturing them.                                                                                                                                                                                             Black
                                                                                                                                                                                                                                                                                                                                                                                                 FOR FURTHER INFORMATION                                                                                                                                                                                                                                                                                        18 mm
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                                                                                                Lumbar Plexus                                                                                                                      Anterior                 Iliohypogastric                       Posterior
                                                                                                                                                                                                                                                                                                                                                                                    *This poster is an educational aid. It should not be used as a sole source of information for a new technique. Variations in anatomy are to be expected and no responsibility can be accepted for the technical ability of the practioner and individual patient outcomes.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                20 mm
                                               Twitter                YouTube                   Ilioinguinal
                                                                                                Iliohypogastric                                                                                                         Femoral branch                                                                    Dorsal rami S1-S3
                                                                                                Genitofemoral                                                                                                          of genito femoral
                    Get the                                                                     Lateral cutaneous nerve of thigh                                                                                                                               Ilionguinal                                Lateral cutaneous
                                                                                                Obturator                                                                  Anterior cutaneous                                                                                                             nerve of thigh
                     APP                                                                        Femoral                                                                    nerves of thigh
                                                                                                                                                                           Saphenous
                                                                                                                                                                                                                       Lateral cutaneous
                                                                                                                                                                                                                           nerve of thigh
                                                                                                                                                                                                                                                                                                          Obturator                                                             15 mm                                          Stone Sans ITC                                                                                                   Futura PT                                                                       Futura PT             15 mm
                                                                                                Sacral Plexus
                                                                                                                                                                                                                              Obturator
                                                                                                                                                                                                                                                                                                          Posterior cutaneous
                                                                                                                                                                                                                                                                                                                                                                                                                               Medium Italic, Semibold Italic                                                                                   Light, Font size 10 Pt                                                          Book, Font size 11 Pt
                     Android                    iPad                   iPhone                   Posterior Cutaneous nerve of thigh
                                                                                                                                                                           Calcaneal
                                                                                                                                                                                                                        Anterior femoral
                                                                                                                                                                                                                              cutaneous
                                                                                                                                                                                                                                                                                                          nerve of thigh
                                                                                                                                                                                                                                                                                                                                                                                    22mm                                       Font size 37 & 21 Pt                                                                                             Black 85%                                                                       Leading 12 Pt, Black
                                                                                                Sciatic                 Tibial                                             Medial plantar
                                                                                                                                                                           Lateral plantar                            Common peroneal                                                                     Common peroneal                                                         Black 85%                                    Leading 23 Pt, Black
                                                                                                                                               Sural                                                                                                          Superficial                                 Saphenous
                                                                                                                                                                                                                             Saphenous                         peroneal
                                                                                                                        Common peroneal                                    Superficial peroneal
                                                                                                                                                                           Deep peroneal
                                                                                                                                                                                                                         Deep peroneal                             Sural                                  Medial calcaneal

                              FOR FURTHER INFORMATION                                                                                                                                                                                                                                                                                                The Block Guru logo is placed in the upper left corner                                                                                                                                           The footer section can also contain an anatomical illustration
                             info@pajunk.com · www.pajunk.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      indicating relevant nerves, muscles or structures. Furthermore,
                 *This poster is an educational aid. It should not be used as a sole source of information for a new technique. Variations in anatomy are to be expected and no responsibility can be accepted for the technical ability of the practioner and individual patient outcomes.                                                          The posters in this category are straightforward, simple and                                                                                                                                     QR Codes for the app are integrated for different end devices
                                                                                                                                                                                                                                                                                                                                                     without frills. Care must be taken to ensure that the doctor can                                                                                                                                 and channels
                                                                                                                                                                                                                                                                                                                                                     see the essential elements from a distance and is not distracted
                                                                                                                                                                                                                                                                                                                                                     by insignificant ones                                                                                                                                                                            Additional graphic elements such as icons, logos of partners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      or venues can be used. Always make sure not to violate any
                                                                                                                                                                                                                                                                                                                                                     The registers can be coloured in green, yellow and red to                                                                                                                                        copyrights
                                                                                                                                                                                                                                                                                                                                                     indicate the level of risk associated. The risk levels must then be
                                                                                                                                                   Ratio 7:9                                                                                                                                                                                         described tn the footer section

26
2.3 Poster – DIN A2

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                                 Format : DIN A2

28
2.3 Poster – DIN A2
 Poster – DIN A2 - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins

                                                                                                                                                                                                                                                          63 mm
                                                                                                                                                                                                                                                                                                                               420 mm

                                                                                                                                                                                                                                                                                                                                                                                                                                                  20 mm
                                                                                                                                                                                                                 Stone Sans ITC
                                                                                                                                                                                                                   Medium Italic
                                                                                                                                                                                                                  Semibold Italic
                                                                                                                                                                                                                  Font size 60 Pt
                                                                                                                                                                                                                   Leading 60 Pt
                                                                                                                                                                                                                PAJUNK® green                      New Connectors for
                    New Connectors for                                                                                                                                                                                                             more Patient Safety
                    more Patient Safety                                                                                                                                                                         Stone Sans ITC
                                                                                                                                                                                                                  Medium Italic
                                                                                                                                                                                                                 Semibold Italic
                                                                                                                                                                                                                                                   In order to avoid the risk of incorrect connections
                                                                                                                                                                                                                                                   and injections in the future, the DIN ISO 80369
                    In order to avoid the risk of incorrect connections                                                                                                                                           Font size 24 Pt                  series of standards was issued in 2016.
                                                                                                                                                                                                            Leading 30 Pt, Black
                    and injections in the future, the DIN ISO 80369
                    series of standards was issued in 2016.                                                                                                                                                                 18 mm

                                                                                                                                                                                                                     Weight 10 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                                  Spacing 20 mm
                                                                                                                                                                                                                  PAJUNK® green

                                                                                                                                                                                                                  Weight 0.5 Pt                    What is NRFit?                                                                                       Why change to NRFit?
                                                                                                                                                                                                                 Height 2.7mm                        NRFit is a new type of medical connector                                                              Accidental misconnections of patient lines present
                                                                                                                                                                                                                  Width 3.6mm                        used for neuraxial and major regional anaesthesia                                                     a patient risk, which can lead to a fatal outcome in
                                                                                                                                                                                                                                                     applications and is defined by ISO 80369-6.                                                           the worst case.
                                                                                                                                                                                                                PAJUNK® green                                                                                 *NRFit EpiLong Soft

                    What is NRFit?                                                                                   Why change to NRFit?                                                                                                            NRFit will supersede all LUER connections
                                                                                                                                                                                                                                                     and LUER hubs of needles, catheter connenctions,
                                                                                                                                                                                                                                                     filters, patients routes and syringes in
                                                                                                                                                                                                                                                                                                                                                           Report incidents are often multicuasal and arise by
                                                                                                                                                                                                                                                                                                                                                           a chaining of different, risk-promoting circumstances,
                                                                                                                                                                                                                                                                                                                                                           (e.g., poor visibility, multiple lines on one patient,
                                                                                                                                                                                                                                                     Regional Anaesthesia.                                                                                 high working load)
                      NRFit is a new type of medical connector                                                          Accidental misconnections of patient lines present                                                     594 mm
                                                                                                                                                                                                                                                                                                                                                           It replaces the overarching LUER standard and
                      used for neuraxial and major regional anaesthesia                                                 a patient risk, which can lead to a fatal outcome in                                                                                                                                                                               defines a separate, incompatible connection for
                      applications and is defined by ISO 80369-6.
                                                                               *NRFit EpiLong Soft
                                                                                                                        the worst case.                                                                          Stone Sans ITC                                                                                                                            each of the six application areas within the standard
                                                                                                                                                                                                                                                                                                                                                           series.
                      NRFit will supersede all LUER connections                                                         Report incidents are often multicuasal and arise by                                        Medium Italic                   How do you
                      and LUER hubs of needles, catheter connenctions,                                                  a chaining of different, risk-promoting circumstances,                                    Semibold Italic                                                                                                                          The introduction of various types of non-
                      filters, patients routes and syringes in                                                          (e.g., poor visibility, multiple lines on one patient,                                    Font size 40 Pt                  recognize NRFit?                                                                                        interchangable connectors for various medical
                                                                                                                                                                                                                                                                                                                                                           applications is intended to prevent this risk.
                      Regional Anaesthesia.                                                                             high working load)
                                                                                                                                                                                                                   Leading 40 Pt                                                                                                                           NRFit was initiated by national health authorities,
                                                                                                                                                                                                                                                                                                                                                                                                                                                  Stone sans ITC
                                                                                                                        It replaces the overarching LUER standard and                                           PAJUNK® green                                                                                                                              which call for an interdisciplinary solution of the                                    Medium Italic
                                                                                                                        defines a separate, incompatible connection for                                                                                          LUER                                                                                      problem.                                                                               Semibold Italic
                                                                                                                        each of the six application areas within the standard                                                                                                                                                                                                                                                                     Font size15 Pt
                                                                                                                        series.
                    How do you                                                                                          The introduction of various types of non-                                                        Futura PT
                                                                                                                                                                                                                                                                                                            The Pajunk NRFit product range
                                                                                                                                                                                                                                                                                                                                                                                                                                                  PAJUNK® green

                    recognize NRFit?
                                                                                                                                                                                                                                                                                                              Regional anaesthesia procedure
                                                                                                                        interchangable connectors for various medical
                                                                                                                        applications is intended to prevent this risk.                                       Light, Book Oblique                     NRFit connectors are 20% smaller than Luer               Spinal anaesthesia

                                                                                                                                                                                                                    Font size 18 Pt                  connectors. The NRFit slip connector is equipped         Epidural anaethesia
                                                                                                                                                                                                                                                                                                                                                                                                     **NRFit SonoPlex II
                                                                                                                                                                                                                                                                                                                                                                                                                                                  Futura PT
                                                                                                                                                                                                                                                     with an additional outer cone.
                                                                                                                        NRFit was initiated by national health authorities,                                          Leading 18 Pt
                                                                                                                                                                                                                                                                                                              Plexus blocks
                                                                                                                                                                                                                                                                                                              Peripheral single nerve blocks
                                                                                                                                                                                                                                                                                                                                                                                                                                                  Book, Font size 14 Pt
                                                                                                                        which call for an interdisciplinary solution of the                                                                                                                                   Fascia blocks (e.g. TAP blocks)                                                                                                     Leading 15 Pt
                                  LUER                                                                                  problem.                                                                                                                        LUER                                 LUER             Continuous wound infusion                                                                                                           PAJUNK® green
                                                                                                                                                                                                                                                                                                              Spinal and cerebral CSF removal

                                                                                                                                                                                                                            34 mm                         LUER                                LUER

                                                                             The Pajunk NRFit product range
                                                                                                                                                                                                                                                                  X                      X
                                                                               Regional anaesthesia procedure
                      NRFit connectors are 20% smaller than Luer               Spinal anaesthesia                                                                                                                                                                                                                                                                                                                                                 50 mm
                                                                                                                                                                  **NRFit SonoPlex II                                                                NRFit connectors can’t be connected to LUER
                      connectors. The NRFit slip connector is equipped         Epidural anaethesia
                                                                                                                                                                                                                                                     connectors.
                      with an additional outer cone.                           Plexus blocks
                                                                               Peripheral single nerve blocks                                                                                                    Stone Sans ITC                      For a better distinguishability all NRFit connectors
                                                                                                                                                                                                                                                                                                                   NRFit filter 0.2 µm              NRFit FixoLong                       NRFit Clamping Adaptor
                                                                                                                                                                                                                                                     are colour-coded in yellow.
                                                                               Fascia blocks (e.g. TAP blocks)                                                                                                    Semibold Italic                                                                                                                                                           white and yellow

                         LUER                                 LUER             Continuous wound infusion                                                                                                           Font size 12 Pt                                                                                                                                                                                                                Spacing 20 mm
                                                                               Spinal and cerebral CSF removal                                                                                                     Leading 14 Pt
                                                                                                                                                                                                                      Black 85%                           FOR FURTHER INFORMATION ON NRFIT                                                                                                                                                        18 mm
                           LUER                                LUER                                                                                                                                                                                                                nfo@pajunk.com · www.pajunk.com
                                                                                                                                                                                                                                                          please contact PAJUNK ® info@pajunk.com

                                   X                      X
                                                                                                                                                                                                                                                                                                                                                                         *    is a registered trademark of GEDSA used with their permission.
                                                                                                                                                                                                                                                                                                                                                                                                                                                  20 mm

                      NRFit connectors can’t be connected to LUER                                                                                                                                                                                                  Stone Sans ITC                                                                    10 mm                                                                                20 mm
                      connectors.
                                                                                                                                                                                                                                                     Medium Italic, Semibold Italic                                                                             Futura PT
                      For a better distinguishability all NRFit connectors                                                                                                                                                            Font size 38 Pt & 21 Pt, Leading 20 Pt, Black                                                              Light, 10 Pt, Black 85%
                                                                                    NRFit filter 0.2 µm          NRFit FixoLong                       NRFit Clamping Adaptor
                      are colour-coded in yellow.                                                                                                        white and yellow

                           FOR FURTHER INFORMATION ON NRFIT
                           please contact PAJUNK ® info@pajunk.com · www.pajunk.com
                                                                                                                                      *    is a registered trademark of GEDSA used with their permission.

                                                                                                                                                                                                              The headline highlights the most important product features or                                                                The product category symbol is placed in the upper part of the
                                                                                                                                                                                                              benefits                                                                                                                      cover
                                                                                                                                                                                                              Additional graphic elements such as icons, logos of partners or                                                               Important features, explanatory text and details are inserted in
                                                                                                                                                                                                              venues can be used. Always make sure not to violate any                                                                       the content area. Further details are possible
                                                                                                                                                                                                              copyright
                                                                                    Ratio 1:3                                                                                                                                                                                                                                               The logo with frame has to be placed on the lower right corner

30
2.4 Product Flyer – 2 Pages

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                                         Format : DIN A4

32
2.4 Product Flyer – 2 Pages
 Product Flyer – 2 Pages - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins

                                                                90mm
                                                                                   210mm                                                                                                                                                                            210mm
                                              Spacing 4.5mm

                                                                                                                               15mm                                                                                                                                                                                                                                                                                                 15mm
                                                                                                                                                        Stone Sans ITC
                                                                                                                                                         Semibold Italic           E-Cath Stim
                                                                                                                                                          Font size 13 Pt                                                                                                                                                                                                                                                           Stone Sans ITC
                                                                                                                                                       PAJUNK® green
                                                                                                                               13mm
                                                                                                                                                                                   Echogenic, Stimulating Catheter                                                                                                                                                                                                                  Medium Italic
                                                                                                                                                                                                                                                                                                                                                                                                                                    Font size 22 Pt
               Stone Sans ITC
                                                                                                                                                         Weight 0.5 Pt             over Needle CNB System                                                                                                                                                                                                                           Leading 24 Pt, Black
                Semibold Italic
                Font size 24 Pt                                                                                                                         Height 2.7mm
           PAJUNK® night grey                                                                                                                            Width 3.6mm
                                                                                                                                                       PAJUNK® green                                                                        Stimulating Catheter
                                                                                                                                                                                                                                                Precise conductivity and stimulation                                                                                                                                                Futura PT
                        17.3mm
 PAJUNK® Regional Anaesthesia &
                                             E-Cath Stim                                                                                                                                                                                        capability due to gold-plated catheter tip.
                                                                                                                                                                                                                                                Increased safety during catheter placement
                                                                                                                                                                                                                                                                                                                                                                                                                                    Light, Font size 10 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                    Leading 11 Pt, Black
                                             Echogenic, Stimulating Catheter
  Pain Management product colour                                                                                                                                                                                                                (Dual Guidance).
                                             over Needle CNB System
                                                                                                                                                                 48mm

               Stone Sans ITC
                 Medium Italic
                 Font size12 Pt
                 Leading 14 Pt
           PAJUNK® night grey
                                                                                                                                                           Weight 1 Pt                                                                                                                                                                                                                                                              Stone Sans ITC
                                                                                                                                                                                                                                                                                                                                                                                                                                    Medium Italic
                                                                                                                                                Arrowhead Round 100%                                                                                                                                                                                                                                                                Font size 14 Pt
                                                                                                                                                            Black 85%
                                                                                                                                                                                                                                                                                                                                                                                                                                    PAJUNK® green

                                                                                                                                                                  297mm                                                                                                                                                NanoLine Coating
                           17.3mm                                                                                                                                                                                                                                                                                              Excellent puncture and gliding properties.
                                                                                                                                                                                                                                                                                                                               Improves visibility under ultrasound.
                                                                                                                                                                                                                                                                                                                               Precise stimulation through the                                                                      Futura PT
                                                                                                                                                                                                                                                                                                                               non-insulated tip.
                                                                                                                                                                 32mm                                                                                                                                                                                                                                                               Book, Light,
                                                                                                                                                                                                                                                                                                                                                                                                                                    Font size 8.5 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                    Leading 9.5 Pt, Black

                                                                                                                                                                                                                                                                                                                                                                                                                                    Weight 1 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                    PAJUNK® green
                                                                                                                                                                                                                                                     Set includes SonoPlex needle with facet tip, indwelling catheter and stimulating E-Catheter,
                                                                                                                                                                                                                                                     FixoCath.
                                                                                                                                                                                                                                                                                                                                                                                                                                    Cell Height At least 5mm
                                                                                                                                                     Dashed (3 and 2)                                                                                  SonoPlex needle                          E-Catheter Stim                           Indwelling Catheter                     Item no.                  PU                      Top & Bottom Cell Inset 1.4mm
                                                                                                                                                         Weight 0.5 Pt                                                                                 21G x 68mm (3 3/4“) 20G x 68mm (3 3/4“) 18G x 51mm (2“)                                                                    201285-42E 10                                     Left & Right Cell Inset At least 1mm

                                                                NEW
                Stone Sans ITC                                                                                                                  PAJUNK® night grey 60%                                                                                 21G x 101mm (4“)                         20G x 101mm (4“)                          18G x 83mm (3 1/4“) 241285-42E 10
                                                                                                                                                                                   “Cornerstone Reflectors“                                                                                                                                                                                                                         Futura PT
         Bold, Font size 23.5 Pt
          White, Drop shadow                                                                                                                              Spacing 2 mm             360 degree graduations on the first 20 mm of                       1. Fuzier R. et. al. The echogenicity of nerve blockade needles, Anaesthesia 2015, 70: 462-466
                                                                                                                                                                                                                                                      2. Hebard S. et al. Two-dimensional mapping to assess direction and magnitude of needle tip error in ultrasound-guided regional anaesthesia, Anaesthesia
                                                                                                                                                                                                                                                                                                                                                                                                                                    Book, Light,
                                                                                                                                                                                   the needle.                                                           Intensive Care 2011; 39: 1076-1081
                                                                                                                                                                                                                                                                                                                                                                                                                                    Font size 5 Pt
                                                                                                                                                                                        Optimised ultrasound visibility of needle shaft1,2.                                                                                                                                                                                         Leading 5 Pt, Black
                                                                                                                                                                                        Reliable needle visualisation at any angle.
                                                                                                                                                                                                                                                                                                                                                                                                                                    Stone Sans ITC

                                                                                                                                                                                                                                                                                                                                                                                                                   XS200223 05/20
                                                                                                                                                              Futura PT                                                                                                                                                                                                                                                             Medium, Font size 5 Pt
                                                                                                                                                        Medium, Book                                                                                                                                                                                                                                                                PAJUNK® night grey 80%
                                                                                                                                                          Font size 6 Pt           PAJUNK® GmbH Medizintechnologie   PAJUNK® Medical Produkte GmbH     PAJUNK® Medical System L.P.                     PAJUNK® UK Medical Products Ltd

                                                                                                                                                           Leading 7 Pt            Global Headquarters
                                                                                                                                                                                   Karl-Hall-Straße 1
                                                                                                                                                                                                                     Central Europe
                                                                                                                                                                                                                     Karl-Hall-Straße 1
                                                                                                                                                                                                                                                       United States of America
                                                                                                                                                                                                                                                       6611 Bay Circle, Suite 140
                                                                                                                                                                                                                                                                                                       United Kingdom
                                                                                                                                                                                                                                                                                                       Unit C1 The Waterfront
                                                                                                                                                                                                                                                                                                                                                                         Spacing 1mm
                                                                                                                                                             Tracking 0            78187 Geisingen, Germany
                                                                                                                                                                                   Tel.: +49 7704 9291-0
                                                                                                                                                                                                                     78187 Geisingen, Germany
                                                                                                                                                                                                                     Tel.: +49 7704 8008-0
                                                                                                                                                                                                                                                       Norcross, GA 30071, USA
                                                                                                                                                                                                                                                       Tel.: +1 770.493.6832
                                                                                                                                                                                                                                                                                                       Goldcrest Way, Newburn Riverside
                                                                                                                                                                                                                                                                                                       Newcastle upon Tyne, NE15 8NY, UK                                                                                            15mm
                                                                                                                                                       PAJUNK® green               Fax: +49 7704 9291-600
                                                                                                                                                                                   info@pajunk.com
                                                                                                                                                                                                                     Fax: +49 7704 8008-150
                                                                                                                                                                                                                     info@pajunk-medipro.com
                                                                                                                                                                                                                                                       Fax: +1 678.514.3388
                                                                                                                                                                                                                                                       info@pajunk-usa.com
                                                                                                                                                                                                                                                                                                       Tel.: +44 191 264 7333
                                                                                                                                                                                                                                                                                                       info@pajunk.co.uk
                                                                                                                                                                                                                                                                                                                                                                                                                                    PAJUNK® night grey 80%
                                                                                                                                                                                   pajunk.com                        pajunk.com                        pajunkusa.com                                   pajunk.co.uk

                          15mm             MADE IN GERMANY                                                                     10mm                              15mm
                                                                                                                                                                                   pajunk.com                                                                                                                                                                                                                                       10mm

                                    15mm                                                                              15mm                                                  15mm                         Futura PT                                                           Spacing 7.15mm                                                                                                                      15mm
                                                                                                                                                                                                         Book, Font size 10 Pt, White

 E-Cath Stim Front                                                                                                                                 E-Cath Stim Back
     Product renderings should be displayed on a grey background               Under the headline there is a short description of the product          After the headline comes a descriptive and summarising text on                                                                                      The CE logo must be positioned in the bottom right corner
                                                                               and what it is used for                                                 the advantages and benefits of the product
     Products do not have to be presented in their entirety, but all                                                                                                                                                                                                                                       The issue number must be positioned at the bottom right of the
     features must be visible                                                  Position the “Made in Germany“ indication on the bottom left            Text is subject to a dynamic arrangement. The given white space                                                                                     margin and the issue date adjusted
                                                                               of the cover                                                            is used.
     The headline on the cover is the product name                                                                                                                                                                                                                                                         The XS number is always consecutive per brochure, sell sheet,
                                                                               The register has to be in the same colour of the respective             The URL is positioned correctly and directs the reader to the                                                                                       flyer etc.
     The “NEW“ tag should be positioned closely to the product                 product category                                                        homepage
     feature                                                                                                                                                                                                                                                                                               The date of publication is given in the MM/YY format

34
2.5 Product Brochure – 4 Pages

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                                            Format : DIN A4

36
2.5 Product Brochure – 4 Pages
   Product Brochure – 4 Pages - Dimensions and Typography
   Red tags: Non-variable dimensions
   Blue tags: Adaptable dimensions depending on the amount of content
   Pink frames: Page margins

                                                                 90mm
                                                                                              210mm
                                              Spacing 4.5mm                                                                                                                                                                                                                210mm

                                                                                                                                                                   Stone Sans ITC
                                                                                                                                         15mm
                                                                                                                                                                    Semibold Italic                                                                                                                                                                                                                                      15mm
                                                                                                                                                                     Font size 10 Pt
                                                                                                                                                                  PAJUNK® green

                                                                                                                                                                                                                                                                                                                                                           Filter 0.2 µm

                                                                                                                                                                                                                                                                                                                                                                                         LOR 10 ml
                                                                                                                                                                                               EpiSpin Lock Sets

                                                                                                                                                                                                                                                                                                                                                                           Clamping
                                                                                                                                                                                                                                                                                                                                                FixoLong

                                                                                                                                                                                                                                                                                                                                                                           Adapter
                                                                                                                                         13mm
         Stone Sans ITC                                                                                                                                                                        EpiLong catheter                   Tuohy                           EpiLong catheter                     SPROTTE®         Item no.           PU                                                                            Weight 1 Pt
          Semibold Italic                                                                                                                                              Spacing 2mm
                                                                                                                                                                                               closed tip and three leteral       18G x 135mm (5 3/8“)            20G x 90cm (3 1/2“)                  25G              0121351-18         10                                                                            PAJUNK® green
          Font size 24 Pt                                                                                                                                                                      openings
                                                                                                                                                                                                                                  18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  27G              0001351-30         10
     PAJUNK® night grey
                                                                                                                                                                                                                                  18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  27G              0021351-30         10
                                                                                                                                                                                                                                  18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  25G              0021351-18         10
                                                                                                                                                                                                                                                                                                                                                                                                                         Dashed (3 and 2)
                                                                                                                                                                                                                                                                                                                                                                                                                         Weight 0.5 Pt
                      17.3mm
PAJUNK® Regional Anaesthesia &
                                             EpiSpin Lock                                                                                                                                                                         18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  25G              0001351-18         10
                                                                                                                                                                                                                                                                                                                                                                                                                         PAJUNK® night grey 60%
                                                                                                                                                                                                                                  16G x 90mm (3 1/2“)             19G x 90cm (3 1/2“)                  25G              0021351-17         10
Pain Management product colour               Needles and Catheter Sets for
                                             Combined Spinal-Epidural Anaesthesia

                                                                                                                                                                                                                                                                                                                                                              Filter 0.2 µm
         Stone Sans ITC

                                                                                                                                                                                                                                                                                                                                                                                         LOR 10 ml
                                                                                                                                                                                               EpiSpin Lock Soft Sets

                                                                                                                                                                                                                                                                                                                                                                              Clamping
                                                                                                                                                                          Futura PT

                                                                                                                                                                                                                                                                                                                                                                              Adapter
           Medium Italic
          Font size 12 Pt                                                                                                                                   Book, Font size 10.5 Pt            EpiLong Soft catheter              Tuohy                           EpiLong catheter                     SPROTTE®          Item no.               PU
           Leading 14 Pt                                                                                                                                    Leading 10.5 Pt, Black             integrated stainless steel         18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  27G               0021352-30             10
     PAJUNK® night grey                                                                                                                                                                        helical coil, closed tip and
                                                                                                                                                                                               six lateral openings               18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  25G               0021352-18             10

                                                                                                                                                                          Futura PT
                                                                                                                                                                        Book, Light

                                                                                                                                                                                                                                                                                                                                                             Filter 0.2 µm
                                                                                                                                                             Font size 9.5 Pt, Black                                                                                                                                                                                                                                     NrFit® product

                                                                                                                                                                                                                                                                                                                                                                                          LOR 10 ml
                                                                                                                                                                                               EpiSpin Sets NRFit®

                                                                                                                                                                                                                                                                                                                                                                              Clamping
                                                                                                                                                                                                                                                                                                                                                                                                                         PAJUNK® sun yellow 40%

                                                                                                                                                                                                                                                                                                                                                                              Adapter
                                                                                                                                                                                               EpiLong catheter                   Tuohy                           EpiLong catheter                     SPROTTE®          NRFit® Item no.        PU
                                                                                                                                                                                               closed tip and three leteral       18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  27G               1022461-30             10
                            297mm                                                                                                                                             297mm            openings, without locking
                                                                                                                                                                                               mechanism                          18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  25G               1022461-18             10

                                                                                                                                                                                                                                                                                                                                                             Filter 0.2 µm

                                                                                                                                                                                                                                                                                                                                                                                          LOR 10 ml
                                                                                                                                                                                               EpiSpin Soft Sets NRFit®

                                                                                                                                                                                                                                                                                                                                                                              Clamping
                                                                                                                                                                                                                                                                                                                                                                              Adapter
                                                                                                                                                                                               EpiLong catheter                   Tuohy                           EpiLong catheter                     SPROTTE®          NRFit® Item no.        PU
                                                                                                                                                                           Futura PT           integrated stainless steel         18G x 90mm (3 1/2“)             20G x 90cm (3 1/2“)                  25G               1022362-18             10
                                                                                                                                                              Light, Font size 9.5 Pt          helical coil, closed tip and
                                                                                                                                                            Leading 10.5 Pt, Black             six lateral openings, without
                                                                                                                                                                                               locking mechanism
                                                                                                                                                                                                                                                                                                                                                                                                                         Cell Height At least 5mm
                                                                                                                                                                                                                                                                                                                                                                                                                         Top & Bottom Cell Inset 1.4mm
                                                                                                                                                                                               EpiSpin Lock Needles                                                                                                                                                                                                      Left & Right Cell Inset At least 1mm

                                                                                                                                                                                               Locking mechanism,                  Tuohy                         SPROTTE®                Artikel-Nr.           PU
                                                                                                                                                                                               Back-Eye Tuohy
                                                                                                                                                                                                                                   18G x 90mm (3 1/2“)           27G                     0011351-30            10
                                                                                                                                                                                                                                   18G x 90mm (3 1/2“)           25G                     0011351-18            10
                                                                                                                                                                          Futura PT
                                                                                                                                                                                                                                   17G x 90mm (3 1/2“)           25G                     0011351-20            10
                                                                                                                                                                   Medium, Book
                                                                                                                                                                     Font size 6 Pt                                                                                                                                                                                                                                      Stone Sans ITC

                                                                                                                                                                                                                                                                                                                                                                                                        XS200138 07/20
                                                                                                                                                           Leading 7 Pt, Tracking 0                                                                                                                                                                                                                                      Medium, Font size 5 Pt
                                                                                                                                                                  PAJUNK® green                                                                                                                                                                                                                                          PAJUNK® night grey 80%
                                                                                                                                                                                               PAJUNK® GmbH Medizintechnologie   PAJUNK® Medical Produkte GmbH   PAJUNK® Medical System L.P.     PAJUNK® UK Medical Products Ltd

                                                                                                                                                                       Spacing 1mm             Global Headquarters
                                                                                                                                                                                               Karl-Hall-Straße 1
                                                                                                                                                                                                                                 Central Europe
                                                                                                                                                                                                                                 Karl-Hall-Straße 1
                                                                                                                                                                                                                                                                 United States of America
                                                                                                                                                                                                                                                                 6611 Bay Circle, Suite 140
                                                                                                                                                                                                                                                                                                 United Kingdom
                                                                                                                                                                                                                                                                                                 Unit C1 The Waterfront
                                                                                                                                                                                               78187 Geisingen, Germany          78187 Geisingen, Germany        Norcross, GA 30071, USA
                                                                                                                                                                                               Tel.: +49 7704 9291-0             Tel.: +49 7704 8008-0           Tel.: +1 770.493.6832
                                                                                                                                                                                                                                                                                                 Goldcrest Way, Newburn Riverside
                                                                                                                                                                                                                                                                                                 Newcastle upon Tyne, NE15 8NY, UK                                                                                       15mm
                                                                                                                                                                                               Fax: +49 7704 9291-600            Fax: +49 7704 8008-150          Fax: +1 678.514.3388            Tel.: +44 191 264 7333
                                                                                                                                                                                               info@pajunk.com                   info@pajunk-medipro.com         info@pajunk-usa.com             info@pajunk.co.uk                                                                                                       PAJUNK® night grey 80%
                                                                                                                                                                                               pajunk.com                        pajunk.com                      pajunkusa.com                   pajunk.co.uk

                            15mm                                                                                                                                             15mm              pajunk.com
                                           MADE IN GERMANY                                                                               10mm                                                                                                                                                                                                                                                                                10mm

                                                          Futura PT                                                                                                                                            Futura PT
                                    15mm                                                                                       15mm                                                     15mm                                                                                        Spacing 7.15mm                                                                                                    15mm
                                                          Book, Font size 10 Pt, White                                                                                                                         Book,Font size 10 Pt, White

   EpiSpin Lock Front Cover                                                                                                                                   EpiSpin Lock Back Cover
        Product renderings should be displayed on a grey background                      The headline on the cover is the product name                             The URL is positioned correctly and directs the reader to the                                                                       The XS number is always consecutive per brochure, sell sheet,
                                                                                                                                                                   homepage                                                                                                                            flyer etc.
        Products do not have to be presented in their entirety, but all                  Position the ‘Made in Germany‘ indication on the bottom left of
        features must be visible                                                         the cover                                                                 The CE logo must be positioned in the bottom right-hand corner                                                                      The date of publication is given in the MM/YY format
        Under the headline there is a short description of the product                   The register has to be in the same colour of the respective               An Issue number must be positioned at the bottom right of the
        and what it is used for                                                          product category                                                          margin and the issue date adjusted

38
2.5 Product Brochure – 4 Pages
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins

                                                 Stone Sans ITC                                                                                                                                                                                          5mm
                                                                                                              Weight 1 Pt, PAJUNK® green
                                 Semibold Italic, Font size 18 Pt
                                               PAJUNK® green                                                                                   210mm                                                                                                                                                                                                                    210mm
                                                                                                                Spacing 3.6mm                                                                                                                                                                                                                                                                                                                               Spacing 3.6mm

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     15mm
                                                                           EpiSpin Lock                                                                                                                                                                                                                                                                                                                                                                                               10mm
                                             Stone Sans ITC

                                                                           Precision down to
                               Medium Italic, Semibold Italic
                               Font size 38 Pt, Leading 38 Pt                                                                                                                                                                                                Back-Eye Opening
                                          Tracking 25, Black

                                                                           the smallest detail
                                                                                                                                                                                                                                                             Additional distal opening in the Tuohy tip geometry for
                           PAJUNK® Regional Anaesthesia &                                                                                                                                                                                                    optimal positioning of the Sprotte needle.
                           Pain Management product colour                                                                                                                                                                                                           No bending of spinal needle over Tuohy tip
                                                                                                                                                                                                                                                                    to minimise the chance of needle tip damage                                                                                                                                                                        48mm
                                                                           With EpiSpin Lock, PAJUNK® combines two techniques into one product; atraumatic spinal anaesthesia using the SPROTTE®                                                                    Designed only for Sprotte needle to pass,
                                                                           needle, and continuous epidural catheter placement using the Tuohy needle. The EpiSpin Lock offers smooth spinal puncture                                                                not the Epidural catheter
                                                                           while minimising needle tip damage through the back-eye opening on the distal end of the Tuohy needle. With the integrated locking                                                       Spinal puncture needle extends
                                                                           mechanism, the Sprotte needle is stabilised for injection of anaesthetic, reducing the risk of needle displacement.                                                                      maximum 14mm
                                                                              Minimising post-spinal headache with the original Sprotte puncture needle
                                               Stone Sans ITC
                                                 Medium Italic
                                                Font size 15 Pt
                                              PAJUNK® green
                                                                                       Unique Locking System
                                                                                       Easily fixate the Sprotte needle in desired position. After
                                                                                       spinal puncture, simply spin/rotate the locking mechanism
                                                      Spacing 2mm                      to remove the Sprotte needle for catheter insertion through
                                                                                       the Tuohy.                                                                                                                                                                                                                                                                       14mm
                                                                                          Allows for single-handed locking of the Sprotte needle
                                                           297mm
                                                                                          Allows for 360° rotation of the Sprotte needle for
                                                                                          optimal needle eye positioning
                                                      Futura PT                           Stepless fixation mechanism
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Weight 1 Pt
                                          Light, Font size 10 Pt                           Optional: Available without Locking System as EpiSpin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Arrowhead Round 100%
                                              PAJUNK® green                                                                                                                                                                                                                                                                                                                                                                                                                            Black 85%

                                                      Futura PT            Magnifying Hub                                                                                                                                   s                                                                                                                                                                                                                                                          34.5mm
                                                                                                                                                                                                                          ng
                                          Light, Font size 10 Pt           Clear, magnifying needle hub allows for easy                                                                                                 wi
                                                                                                                                                     m                                                             le
                                                                           visualisation of blood or CSF.                                         ste                                                            ab
                                                  Leading 11 Pt                                                                             g
                                                                                                                                                sy                                                          ta
                                                                                                                                                                                                               ch
                                             Tracking 0, Black                Easier detection of CSF flashback                          kin                                                              de
                                                                                                                                      oc                                                             th
                                                                                                                                    el                                                             wi
                                                                                                                                 tiv                                                        dl
                                                                                                                                                                                               e
                                                                                                                               va                                                        ee
                                                                                                                             no                                                         n
                                                                                                                           In
                                                                                                                                                                                    ohy                                                                                                                                                                                         Precision-Ground Metal Stylet
                                                                                                                                                                                 Tu
                                                                                                                                                                                                                                                                                                                                                                                Standard metal stylet with flush grinding for greater
                                                                                                                                                                                                                                                                                                                                                                                stability of the needle.
                                                                                                                                                                                                                                                                                                                                                                                        Flush ends of metal stylet and needle reduce the risk
                                                                                                                                                                                                                                                                                                                                                                                        of tissue displacing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Weight 1.5 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Height 2.7mm
                                                                                                                                                                                                                                            Atraumatic Tip Design                                                                                                                                                                                                                      Width 3.6mm
                                                                                                                                                                  Outlet Marking                                                                                                                                                                                                                                                                                                       PAJUNK® green
                                                                                                                                                                                                                                            The ogive shaped tip significantly reduces the
                                                                                                                                                                  Marking on the Sprotte needle shaft indicates                             risk of PDPH and the rounded edges of the
                                                                                                                                                                  the exit of the needle tip through the back-eye                           lateral eye minimise trauma to the dura mater.1,2,3
                                                                                                                                                                  opening.
                                                                                                                                                                                                                                                   Minimises chance of PDPH
                                                                                                                                                                     Simplifies positioning of the Sprotte needle                                                                                                                                                                                                                                                 LUER
                                                                                                                                                                                                                                                   Consistent tactile feedback                                                                                                                                                                                                         Stone Sans ITC
                                                                                                              dl
                                                                                                                 e
                                                                                                                                                                                                                                                                                                                                                                                                                                         Also available in                             Semibold Italic
                                                                                                           ee
                                                                                                    tte
                                                                                                          n                                                                                                                                                                                                                                                                                                                                                                            Font size16 Pt, Black
                                             Stone Sans ITC                                    Sp
                                                                                                 ro
                                                    Medium                                                                                                                                                                                  1. Pittoni G., Toffeletto F., Calcarella G., Zanette G., Giron G. P. Spinal Anesthesia in Outpatient Knee Surgery: 22-Gauge Versus 25-Gauge Sprotte Needle, Anesth. Analg. 1995; 81:73–79
                                                                                                                                                                                                                                            2. Vallejo M. C., Mandell G. L., Sabo D. P., Ramanathan S. Postdural Puncture Headache: A Randomized Comparison of Five Spinal Needles in Obstetric Patients 2000; Anesth. Analg. 2000; 91: 916–92

                                             Font size 9.5 Pt                                                                                                                                                                               3. Cesarini M., Torrielli R., Lahaye F., Mene J. M., Cabiro C. Sprotte needle for intrathecal anaesthesia for Caesarean section: incidence of postdural puncture headache, Anaesth. 1990 Aug.; 45(8): 656–658

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     15mm
                                         PAJUNK night grey
                                                ®

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Futura PT
                                                                    15mm                                                                                                                                                        15mm 15mm                                                                                                                                                                                                                                   15mm       Light, Book, Font size 5 Pt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Leading 5 Pt, Tracking 0
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PAJUNK® night grey

 EpiSpin Lock Content Pages
     The headline is short an memorable                                                 Product features should also be highlighted and explained in                                                                                                                       Highlight important features in bubble form as shown on the                                                                                                                                         Additional graphic elements such as icons, logos of partners or
                                                                                        text                                                                                                                                                                               (product’s) website                                                                                                                                                                                 venues can be used. Always make sure not to violate any
     After the headline comes a descriptive and summarizing text on                                                                                                                                                                                                                                                                                                                                                                                                            copyrights
     the advantages and benefits of the product                                         Product pictures should be clean, outstanding and shown from                                                                                                                       Text is subject to a dynamic arrangement. The given white
                                                                                        an interesting angle                                                                                                                                                               space is used

40
2.6 Postcard

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                      Format : 235mm X 125mm

42
2.6 Postcard
 Postcard - Dimensions and Typography
 Red tags: Non-variable dimensions
 Blue tags: Adaptable dimensions depending on the amount of content
 Pink frames: Page margins

                                                                                Stone Sans ITC
                                        Stone Sans ITC                          Medium Italic, Semibold Italic                                                                         Stone Sans ITC                                                     Futura PT
                                        Semibold Italic, Font size13 Pt         Font size 24 Pt, Leading 24 Pt                                                                         Semibold Italic                Stone Sans ITC                      Light                                Stone Sans ITC                                 Futura PT
                                        PAJUNK® green                           PAJUNK® night grey                                                                                     Font size13 Pt                 Semibold Italic                     Font size 8 Pt                       Semibold Italic                                Book                                  Futura Pt
                                                                                                                                                                                       Leading 13 Pt                  Font size 7.5 Pt                    Leading 9 Pt                         Font size 7.5 Pt                               Font size 5.2 Pt                      Light, Font size 7 Pt
                                            55.5mm                                                                                                       26mm                          PAJUNK® night grey             PAJUNK® green                       Balck                                PAJUNK® green                                  Balck                                 Black
                                                                                                      235mm                                                                                                                                                                            235mm

 8mm                                                                                                                                                                     8mm
                                                                                                                                                                                       SONOPLEX II             The Standard for Ultrasound-guided Single-Shot Nerve Blocks                Nerve Block Catheter Placement as Easy as a Single-Shot
                                                                                                                                                                                                                                                                                                                                                                                       ECATH
                                                                                                                                                                                       SONOBLOCK II                      Patented Cornerstone Reflectors and Nanoline coating
                                                                                                                                                                                                                    provide improved ultrasound visibility of needle shaft and tip
                                                                                                                                                                                                                                                                                          Catheter over Needle (CON) technique combined
                                                                                                                                                                                                                                                                                          with Cornerstone Reflectors to increase visibility
                                                                                                                                                                                                                                                                                                                                                                                  ECATH PLUS
                                                                                                                                                                                                                  at any insertion angle. Next generation II series have a newly          while reducing leakage, migration, and kinking.
                                                                                                                                                                                                                     optimized hub with removable stimulation cord (SonoPlex),
                                                                                                                                                                                                                  fixed injection tubing, and color-coding for size identification.

               SONOPLEX II & ECATH                                                                                                                                                                                                SonoPlex II                                            E-Cath
                                                                                                                                                                                                                                   Echogenic* Stimulating Single-Shot Needle              Echogenic* CON Continuous System

               Regional Anesthesia’s                                                                                                                                                                     Weight 1 Pt                Facet S Tip                       Item no.    PU       Indwelling Catheter
                                                                                                                                                                                                                                                                                                                    Self Priming
                                                                                                                                                                                                                                                                                                                    Catheter       SonoPlex   Item no.          PU

               Favorite Power Couple
                                                                                                                                                                                                                                                                                           18G x 51mm (2“)          20G            21G        201285-40E        10
                                                                                                                                                                                                      PAJUNK® green                 22G x 40mm (1 5/8“)               001287-70   10
                                                                                                                                                                                                                                    22G x 50mm (2“)                   001287-74   10       18G x 75mm (3“)          20G            21G        211285-40E        10
                                                                                                                                                                                                                                    22G x 80mm (3 1/4“)               001287-71   10       18G x 83mm (3 1/4“)      20G            21G        241285-40E        10
                                                                                                                                                                                                                                    21G x 100mm (4“)                  001287-77   10       18G x 100mm (4“)         20G            21G        261285-40E        10
 125mm         If your procedure calls for a single-shot or                                                                                                              125mm                                                      20G x 100mm (4“)                  001287-95   10       18G x 132mm (5 1/5“)     20G            21G        251285-40E        10
               continuous nerve block, we have the right solution for you.                                                                                                                      Dashed (3 and 2)                    20G x 120mm (4 3/4“)              001287-72   10       18G x 150mm (6“)         20G            21G        271285-40E        10
               SonoPlex II and E-Cath/E-Cath Plus offers you                                                                                                                                        Weight 0.5 Pt                   20G x 150mm (6“)                  001287-76   10
                                                                                                                                                                                           PAJUNK® night grey 60%                                                                         E-Cath Plus
               greater visibility, ease-of-use, and the versatility you need.                                                                                                                                                      SonoBlock II                                           Echogenic* CON Continuous System with longer tip (15mm)
                                                                                                                                                                                                                                   Echogenic* Non-Stimulating Single-Shot Needle           Indwelling Catheter      Self Priming Catheter                  SonoPlex    Item no.       PU
                                                                                                                                                                                                                                    Facet S Tip                       Item no.    PU       18G x 51mm (2“)          20G (with 15mm extended tip)           21G         201285-41E     10
                                                                                                                                                                                                                                    22G x 40mm (1 5/8“)               001281-70   10       18G x 75mm (3“)          20G (with 15mm extended tip)           21G         211285-41E     10
                                                                                                                                                                                                                                    22G x 50mm (2“)                   001281-74   10       18G x 83mm (3 1/4“)      20G (with 15mm extended tip)           21G         241285-41E     10
                                                                                                                                                                                                                                    22G x 80mm (3 1/4“)               001281-71   10       18G x 100mm (4“)         20G (with 15mm extended tip)           21G         261285-41E     10
                                                   26.5mm                                                                                                                                                                           21G x 100mm (4“)                  001281-77   10       18G x 132mm (5 1/5“)     20G (with 15mm extended tip)           21G         251285-41E     10
                                                                                                                                                                                                                                    20G x 120mm (4 3/4“)              001281-72   10       18G x 150mm (6“)         20G (with 15mm extended tip)           21G         271285-41E     10

                                                                                                                                                                                                                                   More sizes available, ask your sales rep
               Excellent visibility irrespective
               of the insertion angle

                                                                                                                                                                                         GET YOUR FREE SAMPLE                                          6mm                                                                                *Provides
                                                                                                                                                                                                                                                                                                                                           Provides excellent visibility
 8mm           MADE IN GERMANY                                                                                                                                           8mm             www.sonoplex2.com · www.easycathusa.com                                                                                                    irrespective of the insertion angle

         8mm                              Futura PT                                               Futura PT                                                        8mm           8mm                                                                                                                                                                                                                8mm
                                          Book,Font size 8.5 Pt, White                                                                                                                    Stone Sans ITC                                          Futura Pt                                  Cell Height At least 3mm                                          Futura PT
                                                                                                  Light, Book, Font size 10 Pt                                                            Medium Italic, Semibold Italic                          Light, Book                                Top & Bottom Cell Inset 0.8mm                                     Light, Font size 7 Pt
                                                                                                  Leading12 Pt, PAJUNK® night grey                                                        Font size12 & 7.5 Pt, Leading 8 Pt                      Font size 7 Pt                             Left & Right Cell Inset At least 1mm                              Leading 6 Pt, Black
                                                                                                                                                                                          PAJUNK® night grey                                      PAJUNK® purple, Black

 Postcard Front                                                                                                                                                          Postcard Back
     The logo with frame has to be placed on the upper left part of                                      Position the “Made in Germany“ indication on the bottom left       If product pictures are used, they should be clean, outstanding                                             Content pages can be designed freely, as long as defined
     the postcard                                                                                        of the cover                                                       and shown from an interesting angle                                                                         graphic elements are arranged accordingly to basic
                                                                                                                                                                                                                                                                                        Style Guide and CD rules.
     The headline is concise and issue-related.                                                          To be able to read the text on the image clearly, a gradient       Different background colours may be used to highlight specific
                                                                                                         should be defined behind the text                                  content or to create different sections within a page
     The symbol for the product category is located in the upper
     right part                                                                                          Photographs should be selected for their content, impact and
                                                                                                         graphic value.

44
2.7 Roll-Up

 2
 External Publications

 2.1   Advertisements
       2.1.1 Full Page Ads
       2.1.2 Half Page Ads
 2.2   GuRU Poster
 2.3   Poster – DIN A2
 2.4   Product Flyer – 2 Pages
 2.5   Product Brochure – 4 Pages
 2.6   Postcard
 2.7   Roll-Up
 2.8   Digital Banner Set
       2.8.1 Digital Banner 300x250
       2.8.2 Digital Banner 728x90

                                      Format : 100cm x 240cm

46
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