CONFERENCE BROCHURE - Soccerex

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CONFERENCE BROCHURE - Soccerex
CONF E R E NC E
 BRO C HUR E
CONFERENCE BROCHURE - Soccerex
SOCCEREX CONNECTED

Soccerex Connected is the world’s premier online football business event.

In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the
very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000
hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media,
commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond.

             2,000+                 5,000+                       70                12,000+                 9,000+                250,000+
            ATTENDEES            CONTACTS MADE             COUNTRIES              MESSAGES SENT          ATTENDEE VIEWS          IMPRESSIONS

Soccerex Connected will return in February 2021, back by
popular demand.

It will once again provide an unparalleled platform for the
football family worldwide to reunite, forge new relationships,
strengthen existing ones and gain additional understanding
of how football is changing.

We will once again be dedicating an entire day to each main
conference stream; Governance, Law and Finance; Stadium
and Event Operations; Performance, Medical and Analytics;
Commercial, Marketing and Broadcast.
CONFERENCE BROCHURE - Soccerex
HIGHLIGHTED SPEAKERS

   ADOLFO ROMERO               ALEX MAMALYHA               CRISTIANO EIRALE              CHRISTIAN LAU             CLARKE CARLISLE             DAVID SCIAMA              DEE KUNDRA
  SENIOR DIRECTOR, EVENT      DIRECTOR OF MARKETING       MEDICAL CO-ORDINATOR        CHIEF TECHNICAL OFFICER       MENTAL HEALTH &                  CEO                HEAD OF MARKETING
PROGRAMMING, SOFI STADIUM       SHAKHTAR DONETSK           PARIS SAINT-GERMAIN            LOS ANGELES FC          WELLBEING CONSULTANT        THE COACHES’ VOICE       FC BAYERN MUNICH US

  DOMINIC CASCIATO               EBRU KOKSAL             EMMANUEL MEDEIROS               HENRY WINTER             JEANENE VALENTINE         JONAS BAER HOFFMAN         JURGEN MAINKA
ASSISTANT COACH & HEAD OF            CHAIR                         CEO                 CHIEF FOOTBALL WRITER        DIRECTOR OF TICKET        GENERAL SECRETARY            FOUNDER & CEO
  SCOUTING, NY COSMOS           WOMEN IN FOOTBALL                  SIGA                       THE TIMES           OPERATIONS, INTER MIAMI          FIFPRO          PULSE SPORTS & ENTERNAINMENT

    KEITH WISEMAN               KELLY SIMMONS               LAURA GEORGES                  KEN SCOTT                 LAILA MINTAS
    HEAD OF SECURITY        WOMEN’S PROFESSIONAL GAME       SECRETARY GENERAL          HEAD OF INSPECTORATE                CEO
      ASTON VILLA               DIRECTOR, THE FA        FRENCH FOOTBALL FEDERATION             SGSA                       PLAYUP

    MOON JAVAID             PANAGIOTIS ARONIADIS        REBECCA EDWARD-SYMMONS           SAMEER PABARI
          CSO                  NEW MEDIA DIRECTOR          HEAD OF COMMERCIAL            MANGING DIRECTOR -
   SAN FRANCISCO 49ERS              PAOK FC                  SWANSEA CITY FC          INTERNATIONAL MEDIA, NFL

 CLAIRE BLOOMFIELD             MICHAEL JACOBS                TOM ROWELL                  TYLER WILSON
HEAD OF WOMEN’S FOOTBALL        GENERAL MANAGER           HEAD OF MARKETING AND          DIRECTOR STRATEGIC
          ECA                     NASHVILLE SC             TICKETING, EVERTON FC     PARTNERSHIPS & INNOVATION,
                                                                                       VANCOUVER WHITECAPS
CONFERENCE BROCHURE - Soccerex
CONFIRMED ATTENDEES
CONFERENCE BROCHURE - Soccerex
DAY 1: GOVERNANCE, LAW & FINANCE

            12:0 0 -12:45 GM T                                               16:0 0 -16:45 GM T
            THE VIEW FROM THE TOP                                            CHANGING OFFSIDE TO K EEP FANS ONSIDE
            2020 has been the most turbulent and tumultuous year the         The introduction of highly accurate technology such as VAR
            football world has ever seen. We will sit down with the very     into the game has brought great advances and overall a
            top of the footballing ladder and discuss how they righted       positive impact on correcting decisions, but has thrown the
            the ship and are steering the game through the choppiest of      need to adapt the laws of the game to reflect a sport that
            waters before a huge year for major tournaments.                 now moves at breakneck speed when live, and super slow mo
                                                                             freeze frame in review. We will hear what changes governing
                                                                             bodies are instituting to deal with these issues.

            13:0 0 -13:45 GM T
            FOOTBALL IS B IG BUSINESS. ISN ’ T IT?                           17:0 0 -17:45 GM T
            Football is often referred to in the media as being a big        QUOTA S? W HERE WE’RE GOING , WE D ON ’ T NEED
            business, but how many facets of normal business does it         QUOTA S
            exhibit? And how many of those facets should it really aim       2020 has been a standout year for social action, and has
            for? The question will also be raised of whether football        thrust equality into the spotlight with the fight against
            should aim to be a big business, or service the needs of its     discrimination of all forms being ever present. This panel
            community above commercial gain?                                 will debate what equality actually looks like, how we’ll know
                                                                             when we’ve reached an equal state and how inclusion of new
                                                                             communities can avoid feeling like the exclusion of existing
                                                                             ones.
            14:0 0 -14:45 GM T
            THE EMPIRE S TR IK ES BACK
            Racism on the pitch and in the stands is readily addressed as    18:0 0 -18:45 GM T
            wrong in the football community. But the colonial attitude is    HIS TORY OF WORLD CUPS FROM 1930 - THE
            still writ large in the setup of the global game. The players,   OR IGINS & LEGAC Y OF “ THE B E AUTIFUL GAME”
            raw materials, are taken from around the developing world at     Reliving the celebrated past and origins of the FIFA World
            low cost, repackaged in Europe and then sold back to their       Cup 1930, and the twists and turns that’s made the World
            countrymen through merchandise and media rights. How             Cup the most celebrated sporting event in the world.
            long can this continue?

            15:0 0 -15:45 GM T
            PL AY ING B OTH SIDES: MULTI - CLUB OWNER SHIP
            The increase in organisations looking to own multiple clubs
            is a sensible business strategy for efficiency and knowledge
            sharing. Parallels in goals, financing and management can
            be found across sports. In this panel we will explore how top
            teams from the world’s biggest sports leagues have learnt
            and thrived from each other’s advice and expertise.
CONFERENCE BROCHURE - Soccerex
DAY 2: STADIUM & EVENT OPERATIONS

            12:0 0 -12:45 GM T                                                     16:0 0 -16:45 GM T
            INCRE A SING CONSUMP TION WHIL S T REDUCING                            INCRE A SING CONSUMP TION WHIL S T REDUCING
            INTER AC TION
                                                                                   INTER AC TION
            Surveillance has increased within stadiums to combat anti-
            social behaviour, and more recently has a medical safety               As stadiums welcome back fans how do you drive sales of
            aspect. But it also provides data about traffic flow and can           food, drink and merchandise whilst limiting human contact
            help shape the fan experience if used properly.                        points?

                                                                                   17:0 0 -17:45 GM T
            13:0 0 -13:45 GM T
            SAVING THOSE TREES - THE M OVE TO DIGITAL                              AR , VR , AND GOOD OLD R
            TICK ETING                                                             Everyone loves technology and we all spend hours looking
                                                                                   at the world through our phones and so the world of VR and
            As the inexorable shift of life to smartphones continues,              AR is only going to grow. We will look at the lastest efforts
            why is football lagging behind when it comes to ticketing? Is          with these technologies to provide a replacement for the
            having your season ticket in your hand that important?                 matchday experience, how they will enhance it when fans
                                                                                   return and the importance of knowing when to use them, and
                                                                                   when to highlight the real deal around you.
            14:0 0 -14:45 GM T
            ORGANISED FUN
            With several major tournaments intra and inter-continental
            tournaments upcoming - delayed EUROs, Copa America,                    18:0 0 -18:45 GM T
            Gold Cup, Olympic football and the 2022 World Cup, not to              S TADIA EVOLUTION FROM 1930 TO 2022 AND
            mention u17 Women’s World Cup, Futsal etc - this session will          WHAT’S AROUND THE COR NER
            investigate what this looks like in the ‘new normal’ and the           From Montevideo’s mythic FIFA landmark stadium, the
            steps which have been taken to mitigate risks, seeing which            Estadio Centenario, to multipurpose hybrid, entertainment
            ones are likely to work and be rolled out elsewhere.                   stadiums and the ecologically innovative and sustainable
                                                                                   Qatar 2022 stadiums. Treated within the stadium context
                                                                                   is the importance and relevance of museums and the need
            15:0 0 -15:45 GM T                                                     to connect history with football’s future, along with fan
            MORE THAN MATCHDAY                                                     interactivity and interaction.
            Utilising a major asset such as a stadium to only make money
            on 50 gamedays a year will not be an option as the game
            looks to recover from a tough year. Given the restrictions
            in place in many countries, what options exist for stadium
            managers and operators? Meetings and events? Concerts?
            Club museums? Here we will see which of the many additional
            streams have been most stable and successful for clubs of all sizes.
CONFERENCE BROCHURE - Soccerex
DAY 3: PERFORMANCE, MEDICAL & ANALYTICS
            12:00-12:45 GMT                                                  16:0 0 -16:45 GMT
            DEVELOPING FOOTBALLERS IN THE DEVELOPING WORLD                   M IND OVER MAT TER
            It is a common route for players from the developing world       Having a ‘winning mentality’ and being a ‘born winner’ are
            to have to leave their homelands and families at a young         apparently key facets that determine who gets to pick up
            age to travel to Europe to have a chance to join a top club.     silverware at the end of a season. Here we investigate the
            But why? We will look at the best way to develop talent          psychology behind winning, how much of an influence it has
            in different cultures, the issues with current club branded      on the success rate of a team and whether it is always an
            academies and how the retention of skilled players within        innate part of a player’s character or something which can be
            their country of origin can help the game overall.               coached into someone.

            13:0 0 -13:45 GMT                                                17:0 0 -17:45 GMT
            WHERE IS THE RED ZONE?                                           OUT OF SIGHT, OUT OF M IND
            Team injury records weigh heavy on the final success a           Football’s power to highlight the importance of mental health
            team can expect to achieve, with the importance of player        in wider society, in particular for men, has been a focus of
            management now accepted, especially as they approach the         the last few years. But is the game taking enough action to
            infamous ‘red zone’. How is this metric arrived at, and how      help all of those who exit the playing footballing fraternity at
            certain are performance managers of the likelihood of injury,    various stages of their careers? Do the actions match with the
            and how can new technology help reduce the margins for           words and what more should be done to help lower profile
            error?                                                           footballers?

            14:0 0 -14:45 GMT                                                18:0 0 -18:45 GM T
            WAITING FOR M ONE Y BALL                                         A HIS TORY OF SPOR T S B R ANDS: FROM B O OT S, TO
            It has been several years since we were promised that the        K IT S AND EVERY THING A FAN NEEDS
            avalanche of data now available in our sport would produce       At-length discussion of sports brands’ history related to
            our very own Moneyball style disruption, where the smaller       World Cup competitions from the early Dassler brothers’
            clubs use data to buy smart and beat the big guys, so why        rivalry: Puma v Adidas; to complete kit and team outfitting.
            hasn’t it happened? Is football not as suited to dissection by   Discussions around the evolution of products and today’s
            data? Is the wrong data being used? Or has it happened first     needs.
            at the top of the game to maintain the existing order?

            15:0 0 -15:45 GMT
            WHO HA S THE L A S T WOR D?
            Manager, Doctor, Physio, Performance Manager, Nutritionist,
            Player. Nowadays, all are involved in the maintainance and
            tuning of a high performance athletic machine. But who has
            priority in decision making? And who should? Have decision
            making structures been updated to take account of the
            new realities of dealing with elite sportsmen and women in
            football?
CONFERENCE BROCHURE - Soccerex
DAY 4: COMMERCIAL, MARKETING & BROADCAST

            12:0 0 -12:45 GMT                                                 16:00-16:45 GMT
            FOOTBALL: THE B R AND                                             WOMEN ’S FOOTBALL: W HERE WE’RE AT, AND
            Football’s origins as 90 minutes of entertainment on a            W HERE WE’RE GOING
            Saturday afternoon after work are long gone. Football is now      The growth in participation in the women’s game is consistent
            everywhere - your computer, your phone, your wardrobe,            and its position on the world stage secure, but here we will look
            collaborating with other interests you have. Where is left to     at another aspect of the women’s game. Sponsors, broadcasters,
            go?                                                               teams and federations have a level of freedom to innovate not
                                                                              often seen on the men’s side of the game, and original, successful
                                                                              campaigns which involve multiple channels have the potential for
            13:0 0 -13:45 GMT
                                                                              huge returns. So - far from copying the trajectory of men’s football
                                                                              - the new paths being forged by the stakeholders in women’s
            HOW MAN Y TIMES C AN YOU PEEK B EHIND THE                         football have lessons for all in the game.
            CUR TAIN B EFORE YOU GET B ORED?
            Another day, another documentary. This now ubiquitous
            format was a roaring success when it first came out but now       17:00-17:45 GMT
            how ‘real’ scenes are is questioned and how much genuine
            access is granted are questioned. So what is next for             WILL THIS BE CONTROVERSIAL? YOU CAN BET ON IT...
            broadcasters as alternatives for matchday content?                Football’s relationship with betting is uneasy. Some view it
                                                                              as providing vast amounts of sponsorship to teams looking
                                                                              to balance their books and adding tension for the spectators
                                                                              who have something riding on it, others view it as the source
            14:0 0 -14:45 GMT                                                 of match fixing and preying on the vulnerable. How can
            WHOSE R IGHT S ARE THE Y AN Y WAY?                                football best co-exist with one of humanities oldest pastimes?
            In the now fragmented world of TV rights, is there a need
            for a revamp of the system from the ground up? Policing
            is progressively more difficult, the stars of the show have
            no control over their own creations, fans are punished for        18:0 0 -18:45 GM T
            sharing certain content but desperately courted to share          THE HIS TORY & CUR RENT S TATE OF EDUC ATION ,
            others.                                                           MANAGEMENT AND POS T C AREER PL AY ER S
                                                                              An in-depth look at what a player (at every stage of his/her
                                                                              career, youth, senior and post) affronts and the points of
                                                                              view from different levels of the game (player, club, media).
            15:0 0 -15:45 GMT
            THE B ES T AND THE RES T
            In a more rational financial reality what will happen to sports
            broadcast rights? Have they peaked? Which rights provide
            value for broadcasters now, which are overpriced and will
            changing consumption patterns make highlights packages
            more valuable than anything else?
CONFERENCE BROCHURE - Soccerex
DAY 5: COMMERCIAL, MARKETING & BROADCAST

            12:0 0 -12:45 GMT                                                  16:0 0 -16:45 GMT
            NO ONE IS B IGGER THAN THE CLUB . E XCEP T THEM                    HUG A HOODIE
            For a new set of football superstars, the idea that the club       Supporters groups, Ultras - that much maligned section
            they join is bigger than them does not equate. Ronaldo has         of fans that push your team over the line in a tough game,
            more Instagram followers than Real Madrid, Barcelona and           arrive come rain or shine, but are unlikely to be buying the
            Man Utd combined. We look at how some players are now              €15 keychain the club shop. Where do these fans fit in the
            brands and how this affects the sponsorship landscape as           modern game, and how do you interact with them and
            well as the relationship between players and their employers.      include them in your club strategy without a marketing
                                                                               strategy that contains the word ‘authentic’?

            13:00-13:45 GMT
            LALIGA PANEL                                                       17:0 0 -17:45 GMT
            LaLiga will be joining the second edition of Soccerex              PL AY ER PRODUC TION PROFIT S
            Connected to talk about how they handled the events of 2020        Every fan loves to see a player on the pitch for their team who
            and the switch to a mostly digital world, as well as looking       has come out of the academy, a special pride that he’s made
            forward to how they plan to grow the league and their clubs        the journey with your club to the end goal. But for every
            in 2021 with a vaccine not too far out of view.                    player that makes it, 100 don’t - they are released or sold on
                                                                               to other clubs. Here we look at the economics of modern club
                                                                               academies and how they have been turned into goldmines
                                                                               for those willing to have profit as an outcome.
            14:0 0 -14:45 GMT
            THE R AIN MAN FAN
            Most people find maths a chore, don’t closely study their own      18:0 0 -18:45 GM T
            finances and wouldn’t choose to do either for fun. Except
                                                                               NE X T FIFA WORLD CUPS: Q ATAR 2022 , AUS TR ALIA
            when it involves their club - or any seemingly any club. Where
            did this start? What does it mean for owners and how should        2023, NOR TH AMER IC A 2026 & 2030
            clubs interact with fans on this subject? And is dissecting club   Reflecting on past World Cup competitions in relation to
            financial statements the route to mathematical and financial       the next generation competitions, the lessons learned and
            literacy that educators have been searching for?                   arguments for ideal candidates leading up to the 100th
                                                                               anniversary in 2030.

            15:0 0 -15:45 GMT
            INVES TALETES
            In their post careers, athletes with healthy bank balances have
            started investing in what they know - sports. From the myriad
            of players who are owners of football clubs especially in the
            growing USL to LeBron James’ investment in Liverpool we will
            look at this important and growing source of reinvestment in
            the game, across sporting and entertainment lines and where
            it will take the game.
CONFERENCE BROCHURE - Soccerex
PLATINUM PARTNERS

GACP SPOR T S GLOBAL PAR TNER                                                               L ALIGA EVENT PAR TNER                                                  1930 WORLD CUP CONFERENCES &
                                                                                                                                                                    EVENT S EVENT PAR TNER
GACP Sports makes control and influential                                                   LaLiga is a sports association made up of the clubs
minority investments in outstanding sports-                                                 and public limited sports companies that compete                        1930 World Cup Conference & Events was
related businesses that have strong brand equity.                                           in the professional ranks of the Spanish football                       created in July 2018 along with Blue Hat Events
The firm is comprised of experienced private                                                league (Primera and Segunda Division). Since 2010,                      Management in Argentina, and MM&A Latin Sports
equity professionals as well as sports industry                                             the International Federation of Football History and                    & Project Jules Rimet 1930 in Uruguay. Historical
executives who bring expertise in the acquisition                                           Statistics has considered the top tier of the Spanish                   societies throughout the world are encouraged to
and management of sports and sports-related                                                 game to be the best league in the world, in view of                     come together and share their knowledge about
franchises.                                                                                 the record-breaking honours held by the competition’s                   their national team and the great stories and facts
                                                                                            affiliated clubs and players. In its efforts to guarantee               that come with it. The vision is to unite researchers,
                                                                                            the sustainability of the professional game, LaLiga                     academics, authors, historians, journalists and all
                                                                                            is firmly committed to the fight against piracy and                     who are passionate about the 1930 World Cup to
                                                                                            promotes fair play in a competition which is free of                    celebrate the 90 anniversary of the inaugural FIFA
                                                                                            match-fixing and completely rejects violence.                           Soccer Football World Championships.

GOLD PARTNERS

                        AG E N CI A E FE M E D I A PA R T N E R                                                                                         A SSO CI AT I O N O F LUXU RY SU I TE D I R EC TO R S M E D I A PA R T N E R
                        A g e n c ia EFE i s t h e l e a d i n g S p a n i s h n e w s p rov i d e r i n t h e w o r l d                                A g e n c ia EFE i s t h e l e a d i n g S p a n i s h n e w s p rov i d e r i n t h e w o r l d
                        a n d o n e o f t h e to p 5 i n t e r n a t i o n a l n e w s a g e n c i e s . E f e i s a t r u s t e d                      a n d o n e o f t h e to p 5 i n t e r n a t i o n a l n e w s a g e n c i e s . E f e i s a t r u s t e d
                        n e w s a g e n c y w i t h m o r e t h a n 8 0 ye a r s’ ex p e r i e n c e c ove r i n g w o r l d                            n e w s a g e n c y w i t h m o r e t h a n 8 0 ye a r s’ ex p e r i e n c e c ove r i n g w o r l d
                        n e w s a n d eve n t s . O u r c o m p l e t e c ove r a g e i n c l u d e s b r e a k i n g n e w s                           n e w s a n d eve n t s . O u r c o m p l e t e c ove r a g e i n c l u d e s b r e a k i n g n e w s
                        a n d w o r l d exc l u s i ve s, f e a t u r e s, b u s i n e s s, l i f e s t y l e, e n t e r t a i n m e n t ,              a n d w o r l d exc l u s i ve s, f e a t u r e s, b u s i n e s s, l i f e s t y l e, e n t e r t a i n m e n t ,
                        a n d t h e e nv i r o n m e n t . E f e i s t h e l e a d i n g n e w s p r ov i d e r o f                                     a n d t h e e nv i r o n m e n t . E f e i s t h e l e a d i n g n e w s p r ov i d e r o f
                        spor t news in Latin America and Spain where their information                                                                  spor t news in Latin America and Spain where their information
                        i s p u b li s h e d a n d c o n s u m e d by n e w s m e d ia, c l u b s a n d s p o r t                                       i s p u b li s h e d a n d c o n s u m e d by n e w s m e d ia, c l u b s a n d s p o r t
                        o r g a n iz a t i o n s a l o n g t h e S p a n i s h w o r l d .                                                              o r g a n iz a t i o n s a l o n g t h e S p a n i s h w o r l d .

                        A S I A N FO OT B A LL CO N FE D E R AT I O N I N S T I T U T I O N A L PA R T N E R                                            B U N D E SLI G A I N TE R N AT I O N A L I N S T I T U T I O N A L PA R T N E R
                        T h e A s ia n Fo o t b a ll C o n f e d e r a t i o n ( A F C ) i s t h e g ove r n i n g b o d y o f                          B u n d e s li g a I n t e r n a t i o n a l i s a f u ll s u b s i d ia r y o f t h e D e u t s c h e
                        A s ia n f o o t b a ll a n d o n e o f t h e s i x C o n f e d e r a t i o n s m a k i n g u p FI FA .                         Fu ß b a l l L i g a ( D FL ) a n d r e s p o n s i b l e f o r c o n n e c t i n g a n d i n s p i r i n g
                        Fo r m e d i n 195 4 i n M a n il a o n t h e s i d e li n e s o f t h e s e c o n d A s ia n                                   f o o t b a ll f a n s a ro u n d t h e g l o b e. I t s m a i n f o c u s i s to d r i ve
                        G a m e s, t h e A F C w a s s a n c t i o n e d by FI FA i n B e r n e, Sw i t ze r l a n d                                    i n t e r n a t i o n a li s a t i o n by i n s p i r i n g p a s s i o n f o r t h e B u n d e s li g a w i t h
                        o n J u n e 21 o f t h a t ye a r. T h e A F C i s n o w h e a d q u a r t e r e d i n Ku a l a                                 c o n t a g i o u s ‘ Fo o t b a ll A s I t ’s M e a n t To B e’ c o n t e n t u s i n g t h e
                        L u m p u r, M a l ay s ia a n d c o n s i s t s o f 47 M e m b e r A s s o c ia t i o n s .                                    h i g h e s t t e c h n i c a l i n n ov a t i o n s t a n d a r d s . B u n d e s l i g a I n t e r n a t i o n a l
                                                                                                                                                        i s m a r ke t i n g t h e a u d i ov i s u a l, s p o n s o r s h i p ( p a r t n e r s h i p) r i g h t s,
                                                                                                                                                        b r a n d a n d d i g i t a l li c e n s e s t h ro u g h a g l o b a l n e t w o r k o f 8 0
                                                                                                                                                        par tners.
C A N A D I A N PR E M I E R LE AGU E I N S T I T U T I O N A L PA R T N E R                                     G E T T Y I M AG E S M E D I A PA R T N E R
T h e C a n a d ia n Pr e m i e r L e a g u e i s C a n a d a’s p ro f e s s i o n a l m e n’s                   G e t t y I m a g e s p a r t n e r s w i t h m a ny o f t h e m o s t s i g n i f i c a n t s p o r t s
s o c c e r l e a g u e s a n c -t i o n e d by C a n a d a S o c c e r t h a t d e b u t e d o n                l e a g u e s a n d g ove r n i n g b o d i e s i n t h e w o r l d. To d ay, G e t t y I m a g e s
A p r il 27, 2 019. Pl ay i n g i n w o r l d - c l a s s a n d u n i q u e ve n u e s, a n d                    i s t h e o f f i c ia l p h o to g r a p h e r o r p h o to g r a p h i c p a r t n e r to ove r 85 o f
p a r t n e r i n g w i t h s t r o n g c o m m u n i t y - l e d o w n e r s h i p g r o u p s, t h e CPL       t h e w o r l d ’s l e a d i n g s p o r t s g ove r n i n g b o d i e s, l e a g u e s, a n d c l u b s .
i s a l e a g u e f o r C a n a d ia n s by C a n a d ia n s t h a t b r i n g s p ro f e s s i o n a l          G e t t y I m a g e s’ t e a m o f m u l t i - a w a r d w i n n i n g p h o to g r a p h e r s a n d
s o c c e r to c o m m u n i -t i e s c o a s t-to - c o a s t . T h e L e a g u e e m b r a c e s o u r         d i g i t a l c o n t e n t c r e a to r s c ove r ove r 5 0, 0 0 0 s p o r t s eve n t s a ye a r.
m a n t r a - We A r e M a ny, We A r e O n e ! D i v i d e d o n t h e f i e l d, b u t
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We a r e t h e C o n f e d e r a t i o n o f N o r t h, C e n t r a l A m e r i c a a n d                        c ove r s t h e g l o b a l g a m e i n 18 l a n g u a g e s, a c ro s s 3 8 l o c a l e d i t i o n s
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o f FI FA’s s i x c o n t i n e n t a l c o n f e d e r a t i o n s, s e r v i c i n g 41 M e m b e r            A l w ay s w h e r e t h e f a n s a r e, m o r e t h a n 10 0 m e n g a g e w i t h G o a l
A s s o c ia t i o n s, f ro m C a n a d a i n t h e n o r t h to G u y a n a, S u r i n a m e                   c o n t e n t eve r y m o n t h, w h e t h e r t h a t ’s o n Yo uTu b e, Fa c e b o o k ,
a n d Fr e n c h G u ia n a i n t h e s o u t h. C o n c a c a f m e a n s f o o t b a ll f i r s t .            Tw i t t e r, We i b o, o n G o a l’s w e b s i t e s a n d m o b il e a p p s .
O u r m e m b e r s a r e u n i t e d by a s h a r e d v i s i o n: L ove f o r O u r G a m e,
a s w e ll a s a u n i q u e m i s s i o n, to d eve l o p, p ro m o t e a n d m a n a g e
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DATA P OWA M A R K E T I N G PA R T N E R                                                                        t e a m s p a r t i c i p a t i n g, i t i s a t a l e n t p l a t f o r m t h a t p ro j e c t s a n d
D a t a P OWA a r e a s p o r t s & e n t e r t a i n m e n t s p o n s o r s h i p a n d                        ex p o r t s s o m e o f t h e s p o r t ’s b e s t p l aye r s w o r l d w i d e. L i g a N OS
d i g i t a l m a r ke t i n g a g e n c y. Pr ov i d i n g b r a n d s a n d r i g h t s h o l d e r s          r e p r e s e n t s t h e h i g h e s t l eve l o f Po r t u g u e s e p ro f e s s i o n a l f o o t b a ll,
w i t h d e t a il e d m e a s u r e m e n t o f a c t u a l a n d p o t e n t ia l v a l u e o f                b r i n g i n g to g e t h e r 18 t e a m s w h o c o m p e t e a m o n g s t t h e m s e l ve s
sponsorships alongside digital maximisation solutions for                                                        across 34 game weeks.
m a r ke t i n g p ro g r a m m e s . D a t a P OWA h a s t h e s o l u t i o n s to g i ve yo u
a c c e s s a n d p o w e r f ro m yo u r o w n d a t a a n d o u r o w n M a r ke t i n g
B i g D a t a a s s e t s . T h e c o r e o f o u r b u s i n e s s, t h e m a t h e m a t i c ia n s
a n d d a t a s c i e n t i s t s, a r e c o n t i n u o u s l y evo l v i n g o u r t e c h n o l o g y
P OWA p l a t f o r m s, a n d o u r v i s i o n i s f o r t h e s p o r t s & e n t e r t a i n m e n t         M ACCO R O B OT I C S E V E N T S P O N SO R
i n d u s t r y to a d o p t i n t e lli g e n t r e a l t i m e ev a l u a t i o n a n d m a r ke t i n g
s t r a t e g i e s i n exc h a n g e f o r m o r e r e t u r n o n t h e i r i nve s t m e n t .                M a c c o i s a S p a n i s h f o o d t e c h f i r m f o c u s e d o n t h e d eve l o p m e n t
                                                                                                                 a n d m a n u f a c t u r e o f p ro d u c t s a n d p ro c e s s e s b a s e d o n ro b o t i c s
                                                                                                                 a n d A r t i f i c ia l I n t e lli g e n c e to w o r k w i t h f o o d a n d b eve r a g e s . T h e
                                                                                                                 c o m p a ny w a s f o u n d e d a t t h e e n d o f 2 013 i n S ev ill e (S p a i n), a f t e r
                                                                                                                 c o m p l e t i n g t h e d e s i g n a n d m a n u f a c t u r e o f t h e f i r s t w a i t e r ro b o t ,
FCB US I N E SS M E D I A PA R T N E R                                                                           w h i c h g ave t h e c o m p a ny i t s n a m e; M a c c o, t h e w a i t e r ro b o t . We
                                                                                                                 r e l e a s e d t h e n e w ve r s i o n c o m p l e t e l y i n 2 019 w i t h i n n ov a t i ve
Football has grown exponentially over the year s to what is now a                                                b u s i n e s s a p p li c a t i o n s f o r h o s p i t a li t y s e c to r.
multi-billion pound global indus tr y. With huge inves tment in human
capital, s tadium infras truc ture, spor t s science, social and digital
media and broadcas ting, football as a busines s is now world clas s
in ever y sense. fcbusines s magazine has been at the forefront of
the football indus tr y since 20 04, bringing you inter views from                                               M A I LM A N M E D I A PA R T N E R
some of the game’s leading executives from the UK’s leading clubs                                                H e a d q u a r t e r e d i n S h a n g h a i, C h i n a, M a il m a n i s a g l o b a l s p o r t s
and governing bodies, as well as acros s Europe and beyond. With                                                 d i g i t a l c o n s u l t a n c y a n d a g e n c y. M a i l m a n h e l p s t h e w o r l d ’s
the larges t reader ship of decision maker s in the football indus tr y,                                         l e a d i n g s p o r t s o r g a n i s a t i o n s s e r ve t h e i r a u d i e n c e s a n d b u i l d
fcbusines s continues to make huge s trides when linking buyer s                                                 t h e i r b u s i n e s s e s . W i t h ove r 2 0 0 ex p e r t s a c ro s s t h e g l o b e,
and seller s as well as providing insight, discus sion, research and                                             M a il m a n s p e c ia li s e s i n d i g i t a l s t r a t e g y, t r a n s f o r m a t i o n, s o c ia l
information on all topic s that impac t this great game.                                                         m e d ia, c o n t e n t p r o d u c t i o n a n d e C o m m e r c e.

FI FA M A S TE R A LU M N I AC A D E M I C SU PP O R TE R
  T h e FI FA M a s t e r A l u m n i (FM A ) p l ay s a c r u c ia l ro l e i n c o n n e c t i n g
the alumni and current student s of the International Master in
M a n a g e m e n t , L a w a n d H u m a n i t i e s o f S p o r t (a .k . a . FI FA M a s t e r)
p ro g r a m m e to t h e g l o b a l s p o r t s c o m m u n i t y. O r g a n i s e d by t h e
I n t e r n a t i o n a l C e n t r e f o r S p o r t St u d i e s (CI E S ) i n p a r t n e r s h i p
w i t h t h r e e u n i ve r s i t i e s, t h e FI FA M a s t e r w a s c r e a t e d to p ro m o t e
management education within the spor t s world. The Master
i s c u r r e n t l y i n i t s 21s t ye a r a n d h a s g r a d u a t e d m o r e t h a n 55 0
p ro f e s s i o n a l s, f ro m ove r 10 0 n a t i o n a li t i e s .
M A J O R LE AGU E SO CCE R I N S T I T U T I O N A L PA R T N E R                                                   TE A M WO R K S PR E SE N T I N G PA R T N E R
M a j o r L e a g u e S o c c e r i s t h e to p -f li g h t p ro f e s s i o n a l s o c c e r                      Te a mw o r k s i s t h e g l o b a l l e a d e r i n a t h l e t e e n g a g e m e n t ,
l e a g u e i n t h e U n i t e d St a t e s a n d C a n a d a a n d b e g a n p l ay i n 19 96,                     e m p o w e r i n g m o r e t h a n 3, 0 0 0 s p o r t s o r g a n iz a t i o n s a r o u n d t h e
s h o r t l y a f t e r t h e U. S . h o s t e d t h e 19 94 FI FA Wo r l d C u p. N o w i n                         w o r l d to b e t t e r c o n n e c t a n d c o ll a b o r a t e by s i m p li f y i n g t h e i r
i t s 25t h s e a s o n i n 2 02 0, M L S c o n t i n u e s to g ro w a t a n ex p l o s i ve                        i n t e r n a l p ro c e s s e s . E s t a b li s h i n g c e n t r a lize d c o m m u n i c a t i o n a n d
rate as the league features record-breaking at tendance and                                                          l o g i s t i c s - c o o r d i n a t i n g t h r o u g h t h e Te a m w o r k s Pl aye r A p p, p l aye r s
c o n s u m p t i o n, a n i n f l u x o f d y n a m i c p l aye r s, a n d 2 0 s o c c e r                          a n d s t a f f b e n e f i t f ro m i n s t a n t , r e a l -t i m e u p d a t e s, a n d c e n t r a lize d
s t a d i u m s . M L S h a s d o u b l e d i n s ize d u r i n g t h e p a s t d e c a d e a n d                    s c h e d u li n g. B a s e d i n D u r h a m, N o r t h C a ro li n a, a n d e s t a b li s h e d i n
n o w h a s 26 c l u b s t h ro u g h o u t t h e U n i t e d St a t e s a n d C a n a d a,                          2 0 0 4, Te a mw o r k s w a s c r e a t e d f o r a t h l e t e s, by a t h l e t e s, to i n s t ill
i n c l u d i n g t h e n e w e s t ex p a n s i o n t e a m s i n M ia m i, N a s hv ill e a n d                    a c u l t u r e o f c o m m u n i c a t i o n a n d a c c o u n t a b ili t y f o r m o r e t h a n 10 0
C i n c i n n a t i.                                                                                                 e l i t e p r o f e s s i o n a l o r g a n iz a t i o n s .

M E X I C A N FO OT B A LL FE D E R AT I O N I N S T I T U T I O N A L PA R T N E R                                  US SO CCE R FE D E R AT I O N I N S T I T U T I O N A L PA R T N E R
Fo u n d e d i n 19 27, a t t h e FM F w e p ro m o t e t h e p r a c t i c e o f Fo o t b a ll                      A s t h e g ove r n i n g b o d y o f s o c c e r i n a ll i t s f o r m s i n t h e U n i t e d
i n M ex i c o, r e p r e s e n t i n g a n d i n s p i r i n g M ex i c a n s f o c u s e d o n 5                   St a t e s, U. S . S o c c e r h a s p l aye d a n i n t e g r a l p a r t i n c h a r t i n g t h e
s t r a t e g i c p ill a r s: S p o r t s S u c c e s s, S p o r t s J u s t i c e, I n s t i t u t i o n a l       c o u r s e f o r t h e s p o r t i n t h e USA f o r m o r e t h a n a c e n t u r y. O ve r t h e
Re l a t i o n s, S o c ia l Re s p o n s i b ili t y a n d e f f e c t i ve a n d c o m p r e h e n s i ve          p a s t t h i r t y ye a r s, s o c c e r i n t h e US h a s evo l ve d s i g n i f i c a n t l y u n d e r
I n n ov a t i o n.                                                                                                  t h e F e d e r a t i o n’s g u i d a n c e. T h e m e n’s t e a m h ave b e c o m e r e g u l a r
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                                                                                                                     Cups and four Olympic Gold Medals.
 P O R T U GU E SE FO OT B A LL FE D E R AT I O N I N S T I T U T I O N A L
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 i m p r e s s i ve d eve l o p m e n t s t h a t h ave b e e n m a d e i n r e c e n t ye a r s,                    T h e U n i t e d S o c c e r L e a g u e (USL ) i s t h e l a r g e s t p ro f e s s i o n a l s o c c e r
 a ll o w s FPF to b e c o n s i d e r e d o n e o f t h e m o s t s u c c e s s f u l f o o t b a ll                o r g a n iz a t i o n i n N o r t h A m e r i c a, p o s s e s s i n g n e a r l y a d e c a d e o f
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 a n d b e a c h s o c c e r ’s Wo r l d C u p.                                                                      USL L e a g u e O n e, a n d USL L e a g u e Tw o, t h e o r g a n iz a t i o n i s b u il t
                                                                                                                     o n a p rove n a n d r e c o g n ize d m o d e l i n i n t e r n a t i o n a l f o o t b a ll
                                                                                                                     a n d c o u n t s m o r e t h a n 10 0 c l u b s i n i t s m e m b e r s h i p. B a s e d i n
                                                                                                                     Ta m p a, Fl a ., t h e USL h a s g row n ove r t h e p a s t d e c a d e i n to a
                                                                                                                     m o d e l o r g a n iz a t i o n w i t h s t r o n g c o r p o r a t e p a r t n e r s h i p s, s t a b l e
SECU T I X SA SE SS I O N S P O N SO R                                                                               o r g a n iz a t i o n a l l e a d e r s h i p, a n d a d e d i c a t e d s t a f f t h a t p rov i d e s
S e c uT i x i s a G l o b a l Te c h n o l o g y Prov i d e r o f a T i c ke t i n g                                o u t s t a n d i n g s u p p o r t to m e m b e r c l u b s a n d o u t s i d e p a r t n e r s .
En g a g e m e n t Pl a t f o r m t h a t h e l p s o r g a n i s a t i o n s b o o s t t i c ke t s a l e s
a n d e n h a n c e a u d i e n c e s’ ex p e r i e n c e b e f o r e, d u r i n g a n d a f t e r l i ve
eve n t s . O u r p ro d u c t , S e c uT i x 3 6 0 °, i s a c l o u d - b a s e d p l a t f o r m t h a t
c o m b i n e s t i c ke t i n g a n d m a r ke t i n g f u n c t i o n a li t y a n d i s o f f e r e d a s a
w h i t e - l a b e l S a a S s e r v i c e.                                                                         WO R LD FR E E S T Y LE FO OT B A LL A SSO CI AT I O N I N S T I T U T I O N A L
                                                                                                                     PA R T N E R
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                                                                                                                     g ove r n i n g b o d y f o r Fr e e s t y l e Fo o t b a ll. W i t h a n e t w o r k s p a n n i n g
SO CCE R H U B M E D I A PA R T N E R                                                                                114 c o u n t r i e s, t h e o r g a n i s a t i o n m a n a g e s t h e o f f i c ia l w o r l d
S o c c e r H U B i s t h e w o r l d ’s l e a d e r i n o n li n e e d u c a t i o n f o r s o c c e r              r a n k i n g s, c o m p e t i t i o n s a n d e d u c a t i o n a l p r o g r a m m e s t h a t d e l i ve r
ex p e r t s . E x p e c t t h e b e s t c o n -t e n t , d e li ve r e d by t h e b e s t Eu ro p e a n             li f e a n d a c a d e m i c s k ill s t h ro u g h f r e e s t y l e. T h e s p o r t r e c e i ve s ove r
ex p e r t s i n a c o nve n i e n t a n d a t t r a c t i ve f o r m a t . D oze n s o f c o u r s e s              8 0 m illi o n v i d e o v i e w s eve r y m o n t h o f t h e ye a r a n d i s r e g u l a r l y
w i t h s t a t e - o f- a r t s u b j e c t s t h a t w ill a l w ay s b e u p - d a t e d. O u r t e a m           u t ili s e d by b r a n d s a s a m e d i u m to e n g a g e c o n s u m e r s a t li ve
h a s d oze n s o f ye a r s o f ex p e r i e n c e i n t h e p ro m o t i o n o f h i g h - l eve l                 eve n t s a n d o n li n e. Fo ll o w a ll a c t i v i t i e s o f t h e A s s o c ia t i o n o n s o c ia l
s p o r t s c o n t e n t . J o i n u s a n d b e c o m e a to p s o c c e r ex- p e r t yo u r s e l f !            m e d ia p l a t f o r m s @ t h eW FFA . A ll yo u n e e d i s a b a ll!

S P O R T S I N TEG R I T Y G LO B A L A LLI A N CE (S I G A ) I N S T I T U T I O N A L
SU PP O R TE R
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b e s t p r a c t i c e s, u n i ve r s a l s t a n d a r d s a n d c r e d i b l e g l o b a l s o l u t i o n s,
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o f s p o r t . T h e m i s s i o n o f S I G A i s to p rov i d e g l o b a l l e a d e r s h i p
a n d s a f e g u a r d t h e i n t e g r i t y o f s p o r t t h ro u g h a s e t o f u n i ve r s a l
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i n t e g r i t y a n d yo u t h d eve l o p m e n t a n d p r o t e c t i o n.
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