CONFERENCE BROCHURE - FPF
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CON FE RE N C E B RO C H URE
CONFIRMED SPEAKERS
GIANNI INFANTINO DAVID DEIN MBE VICTOR MONTAGLIANI DATO’ WINDSOR JOHN
PRESIDENT AMBASSADOR - THE FA & PREMIER PRESIDENT GENERAL SECRETARY
FIFA LEAGUE CONCACAF ASIAN FOOTBALL CONFEDERATION
LISA BAIRD JAKE EDWARDS JOHN BARNES MBE philippe moggio
COMMISSIONER PRESIDENT FORMER INTERNATIONAL & MANAGER GENERAL SECRETARY
NWSL UNITED SOCCER LEAGUE SPORTS COMMENTATOR CONCACAF
JOSEPH DAGROSA JR DIDAC LEE THEO LUKE LUDOVICA MANTOVANI
CHAIRMAN SENIOR DIRECTOR - GLOBAL CONTENT
BOARD OF DIRECTORS MEMBER PRESIDENT - WOMEN’S FOOTBALL
KAPITAL FOOTBALL GROUP PARTNERSHIPS
FC BARCELONA ITALIAN FOOTBALL FEDERATION (FIGC)
TWITTER
TOMOS GRACE PATRICK SCHMIDIGER HEIDI PELLERANO RONAN JOYCE
lead - emea sports team
HEAD OF SPORT SENIOR LEGAL COUNSEL CHIEF COMMERCIAL OFFICER partnerships
YOUTUBE FIFA CONCACAF facebook
HUGO VARELA mONCHI Sebastián Lancestremère
JULIANO BELLETTI SENIOR PARTNER SPORT MANAGING DIRECTOR Sports Industry Managing Director
FORMER INTERNATIONAL PLAYER KAPITAL FOOTBALL GROUP SEVILLA FC MICROSOFT corp
Ramon Alarcon Rubiales jennifer valentine
KARINA LEBLANC CBO & Member of the Board of COURT JESKE SENIOR DIRECTOR - SOCCER, NORTH
HEAD OF WOMEN’S FOOTBALL EXECUTIVE VICE PRESIDENT AMERICA
Directors
CONCACAF UNITED SOCCER LEAGUE ADIDAS
REAL BETIS BALOMPIE
SEAN BAI AMANDA DUFFY JAMES KIRKHAM GERARD HOULLIER
GENERAL MANAGER - ACADEMY EXECUTIVE VICE PRESIDENT CHIEF BUSINESS OFFICER soccer manager
VALENCIA CF ORLANDO PRIDE DEFECTED RECORDS red bull company
JOYCE COOK CHRISTIAN LAU JAKE DAVIS JEAN MANUEL JIMENEZ
CHIEF SOCIAL RESPONSIBILITY &
CHIEF TECHNOLOGY OFFICER PROFESSIONAL PLAYER VICE PRESIDENT - DIGITAL
EDUCATION OFFICER
LOS ANGELES FOOTBALL CLUB SPORTING KANSAS CITY INTER MIAMI CF
FIFA
ALEXANDRA GÓMEZ SHAUN MCALLISTER
THOMAS BEATTIE BRUINEWOUD JUAN TAGLE INTERNATIONAL COMMERCIAL
FORMER PROFESSIONAL FOOTBALLER SENIOR LEGAL COUNSEL CHAIRMAN DIRECTOR
Club Universidad Católica B/R FOOTBALL
FIFPRO
JUSTIN PAPADAKIS JULIO CESAR BARRY HUNTER Diego Milito
COO FOUNDER & CEO CHIEF SCOUT TECHNICAL SECRETARY
USL JC12 LIVERPOOL FC RACING CLUB
SANA SHUAIB taylor twellman ZAC KENWORTHY ANDY BRENNAN
VP - PARTNERSHIP MARKETING SOCCER ANALYST SENIOR COORDINATING PRODUCER PROFESSIONAL ATHLETE
MLS ESPN FOX HUME CITY FC
DAVID BRUCE Willie Tucci SETH BACON
SVP - Brand and Integrated Bouchaton CARLOS LUCAS
SVP - MEDIA COMPETITION & EVENTS DIRECTOR
Marketing PRESIDENT
MAJOR LEAGUE SOCCER PORTUGUESE FOOTBALL FEDERATION
MLS RIVER PLATE
Juan Fernando Mejía CATIE GRIGGS REBECCA SMITH
DANIELLE SLATON GLOBAL EXECUTIVE DIRECTOR OF THE
Executive committee member VP - BUSINESS OPERATIONS Television Analyst for Major WOMEN’S GAME
COLOMBIAN FOOTBALL FEDERATION ATLANTA UNITED FC League Soccer, NBC and Fox Sports COPA90
JAVIER LATORRE Ramón Loarte WILL TIDEY
HEAD OF CONTENT & PRODUCTION
CHIEF MARKETING & COMMERCIAL CHARLIE KANE SENIOR MANAGER - STRATEGY
OFFICER AGENT - HARRY KANE
VCF MEDIA - VALENCIA CF FOUNDER - CK66 BLEACHER REPORT
Sevilla club de Fútbol
FRANCO SEGARRA AARON DOLORES NICOLE BEKKERS ANDREAS KUFNER
HEAD OF DIGITAL INNOVATION NEW PARTNERSHIPS & BUSINESS HEAD OF INTERNATIONAL BRAND
FOUNDER
VALENCIA CF DEVELOPMENT MANAGER MANAGEMENT
BLACK ARROW FC
KNVB BAYERN MUNICH
JOHN STRONG HONEY THALJIEH
FARYD MONDRAGON CORPORATE COMMUNICATIONS DANNY MACKLIN
lead soccer play-by-play announcer MANAGER CEO
FORMER INTERNATIONAL
fox sports FIFA LEYTON ORIENT
FUNKE AWODERU PAUL RAYMENT PEDRO MALABIA PAUL BRIGHTEN
SENIOR DIVERSITY & INCLUSION MARKETING MANAGER WOMEN’S FOOTBALL DIRECTOR CEO
MANAGER GOAL LALIGA ENTOURAGE SPORTS & ENTERTAINMENT
THE FA
LUCA DONATI STUART SHARP HEIKE ULRICH JULIE UHRMAN
International Business Officer & Extended National Teams Techni- FOUNDER & PRESIDENT
DEPUTY GENERAL SECRETARY
Head of eSports cal and Grassroots Director ANGEL CITY
DFB
LEVANTE UD us soccer federation
MARVIN SORDELL BORJA GONZALEZ SIMON OLIVIERA OLIVIER JAROSZ
CO-FOUNDER, 180 PRODUCTIONS BILBAO MANAGING PARTNER MANAGING PARTNER
Former Premier League & Olympic CHIEF BUSINESS & INNOVATION OFFICER KIN PARTNERS CLUB AFFAIRS SUISSE
Footballer ATHLETIC CLUB
JULIA ALMEIDA BRUNO SPINDEL JEFF RUETER AMY ROSENFELD
CFO EXECUTIVE DIRECTOR OF FOOTBALL STAFF WRITER VP - PRODUCTION
FC ALVERCA CR FLAMENGO THE ATHLETIC ESPN
ELLIE MAYBURY LUCAS BERTELLOTTI FRANCISCO QUINTANA TROY TOWNSEND
HEAD OF SPANISH LANGUAGE Former President of The
HEAD OF PERFORMANCE HEAD OF DEVELOPMENT
GOAL/DAZN Representative Assembly
USWNT KICK IT OUT
BOCA JUNIORS ATHLETIC CLUB
CARLOS VELA SUSANNAH COLLINS ALFREDO BERMEJO JOHN BARROW
sporting director host and reporter DIGITAL STRATEGY DIRECTOR Architect, Director - ESSMA Services
C.F. Monterrey MLSSOCCER.COM TALENT LALIGA & Senior Advisor, Populous
MARCEL Boyé MIKE GEDDES ALEX BARD ALYSE LAHUE
Head of Stadium and Organization CHIEF PURPOSE OFFICER DIRECTOR - SAFE PLACES TO PLAY GENERAL MANAGER
SC Freiburg OAKLAND ROOTS SC US SOCCER FOUNDATION SKY BLUE FC
NUNO MOURA JIM DOLAN JOAO PEDRO ARAUJO EMANUEL MACEDO DE
Chief Marketing & Growth Officer FOUNDER & CO-CHAIR HEAD OF MEDICAL DEPARTMENT MEDEIROS
PRIDE OF IRONS SPORTING CLUBE DE PORTUGAL CEO
portuguese football federation
SPORT INTEGRITY GLOBAL ALLIANCE
Paulo de Mariz ANDY LINDLEY CARRIE BROWN
GAYATRI SARKAR Rozeira
PARTNER, HYPE CAPITAL FOUNDER, SENIOR CORRESPONDENT
HEAD OF LEGAL AFFAIRS BRIGHTON & HOVE SANS UNITED FC BEIN SPORTS
FOUNDER, SHE-VC
LIGA PORTUGAL
DAVID HORNBY JEZ WEEKS Juan de Dios CRESPO
DIRECTOR PÉREZ WANDERLERY ABREU
VP - BUSINESS STRATEGY W10 SPORT CONSULTANCY & JEZ WEEKS CEO
PARTNER & HEAD OF SPORTS STORM GROUP
MAILMAN GROUP FOOTBALL RUIZ-HUERTA & CRESPO
RICHARD AYERS MATIAS RIVERA CAMERON REED SANDER VAN STIPHOUT
FOUNDER & CHAIRMAN ESPORTS BUSINESS DEVELOPMENT INTERNATIONAL DIRECTOR
FOUNDER & CEO MANAGER
SEVEN LEAGUE FANATIZ JOHAN CRUIJFF ARENA
ROSS VIDEOS
PEDRO TRENGROUSE MICHAEL SIMONI DANIEL AYERS CHRIS EWING
LAWYER FORMER MEDICAL DOCTOR Consulting Partner and football
DIRECTOR
TRENGROUSE & GONÇALVES FLUMINENSE FOOTBALL CLUB lead
EDUSPORT ACADEMY
SEVEN LEAGUE
MICHAEL FLYNN MARIA STENVINKEL Eduardo Zamarripa
CEO & FOUNDER COMMUNICATIONS MANAGER BEN JACOBS HEAD OF SOCCER MARKET
DEVELOPMENT
DATAPOWA DATATALKS SPORTS BROADCASTER
MUSCO LIGHTING
DANIEL CRAVO RODRIGO ABREU ANDREW JAMES DAN TRACEY
SENIOR PARTNER NUTRITIONIST - HEALTH & PERFORMANCE SENIOR PRINCIPAL - APAC PODCAST HOST & WRITER
CRAVO, PASTL & BALBUENA PORTUGUESE FOOTBALL FEDERATION POPULOUS REALFOOTBALLCAST.COM
TIBERIO DADDI BOLA ADEFEHINTI
NATASHA HENRY PROJECT DIRECTOR & ASSISTANT CHAIRMAN & CEO
GRANT WAHL
PROFESSOR Author
SPORTS JOURNALIST LIFE TACKLE & SCUOLA SUPERIORE REDSTRIKE MEDIA NIGERIA & G2P
Fútbol with Grant Wahl Podcast
SANT’ANNA SPORTS UK LIMITED
VITOR GONÇALVES KATIE MCINTYRE JOHN KELLEHER IGOR PAVOLIVICH
CEO FOUNDER & CEO CEO DEPUTY FOR SECURITY
PROELEVEN SPORTS VENUE BUSINESS LTD TOTUM SPORT FC ZENIT
SIMON GUNNING PETER KEKESI LAWRENCE MAGRATH CHRISTOPHER LEE
CEO SPORTS VERTICAL LEAD CEO managing director - emea
CAMPAIGN AGAINST LIVING MISERABLY DATATALKS CREMON ADVISORY & INVESTMENTS POPULOUS
VASCO CASQUILHO jonathan mallie YARI VAN MINSEL TOM WATT
ACCOUNT MANAGER SENIOR PRINCIPAL - AMERICAS RESEARCH & DATA ANALYSIS sports journalist
PROELEVEN POPULOUS ESSMA
TIMINGS
All timings throughout this Conference Brochure are in GMT. Check the
times below to see our operating hours for the virtual event.
GMT 12:00pm
4:30pm
sydney 10:00pm
2:30am (+1)
beijing 8:00pm
12:30am (+1)
paris 2:00pm
6:30pm
LONDON 1:00pm
5:30pm
rio 9:00am
1:30pm
NEW YORK 8:00am
12:30pm
LOS ANGELES 5:00am
9:30am
DAY 1: GOVERNANCE
12 : 0 0 P M -12 ;15 P M G M T
O PE N I N G A D D R E SS - J oseph dagrosa jr , kfg
12 : 3 0 -1: 0 0 pm G M T
P rofessional C lubs must plan for another stop in play but
how will they afford it ?
Tw o o f t h e b i g g e s t i s s u e s i n f o o t b a l l h a s b e e n t h e g r o w i n g i n e q u a l i t y b e t w e e n t h e
haves and have-not s and the lack of profitabilit y of constituent clubs. With the cost s
o f a d a p t i n g s t a d i a , a d d i t i o n a l m e d i c a l c h e c k s a n d c o n t i n g e n c y a d d i n g u p, m a n y c l u b s
are facing serious dif f iculties unles s something changes to the s truc ture of the game.
O livier J arosz M a n ag i n g Pa r t n e r , C l u b A f fa i r s H eike U lrich E x e c u t i v e D i r e c t o r A s s o c i at i o n s , C l u b s
a n d C o mp e t i t i o n s , D e u t s c h e r F u SS b a l l - B u n d e .V. R ebecca smith g l o b a l e x c e c u t i v e d i r e c t o r o f t h e
w o m e n ’ s g a m e , c o pa9 0
1: 0 0 P M -1: 3 0 pm G M T
S H O U L D P O L I T I C S B E B R O U G H T T O T H E P I T C H?
F o o t b a l l h a s t r a d i t i o n a l l y s h i e d a w a y f r o m p o l i t i c a l a f f i l i a t i o n w h e r e v e r p o s s i b l e, t o
maintain it s position as a uniting spor t. Recent social movement s have blurred the
lines on what constitutes political messaging and brings into question the future
n e u t r a l i t y o f t h e v a r i o u s l e a g u e s , c l u b s a n d f e d e r a t i o n s . W h a t s h o u l d o r s h o u l d n’ t b e
p e r m i t t e d g i v e n f o o t b a l l ’s i m m e n s e s o c i a l a n d c u l t u r a l p o w e r ? W h a t w i l l t h a t m e a n f o r
t h e g a m e ’s p o s i t i o n a s a l e v e l l e r ?
emanuel macedo de medeiros c e o, s i g a mike geddes c h i e f p u r p o s e o f f i c e r , oa k l a n d r o o t s s c
francisco javier quintana F o r m e r P r e s i d e n t o f T h e R e p r e s e n tat i v e A s s e m b ly, B o c a J u n i o r s At h l e t i c
C l u b jeff rueter s ta f f w r i t e r , t h e at h l e t i c
1: 3 0 P M - 2 :10 pm G M T
I s a contract worth the paper that it ` s written on?
C a n f o o t b a l l e r s u n i l a t e r a l l y b r e a k t h e i r e x i s t i n g c o n t r a c t s? O r i s a c o n t r a c t w o r t h t h e
p a p e r t h a t i t s w r i t t e n o n?
A lexandra G ómez B ruinewoud s e n i o r l e g a l c o u n s e l , f i f p r o patrick schmidiger s e n i o r l e g a l
c o u n s e l , f i fa juan de dios crespo P é rez s e n i o r pa r t n e r , r u i z- h u e r ta & c r e s p o daniel cravo c r av o,
pa s t l & b a l b u e n a
2 :10 pm - 2 : 4 0 pm G M T
B usy, busy, busy
H o w w i l l t h e i n d u s t r y f i t u n p r e c e d e n t e d l e v e l s o f f o o t b a l l i n t o a n a l r e a d y p a c ke d
calendar? And is it time for a standardisation of the season across the board? What
c a n b e d o n e t o t h e w o m e n’s f o o t b a l l c a l e n d a r t o f a c i l i t a t e i t s g r o w t h?
lisa baird c o mm i s s i o n e r , n at i o n a l w o m e n ’ s s o cc e r l e ag u e jake edwards p r e s i d e n t, u s l grant wahl
a u t h o r , F ú t b o l w i t h g r a n t wa h l p o dc a s t pedro malabia sanchis w o m e n ’ s f o o t b a l l d i r e c t o r , l a l i g a
2 : 4 0 P M - 3 : 2 0 pm G M T
“ T his is E veryone ’ s G ame ”: 2 0 2 0 , a pivotal year for removing
racism from soccer
A m i d s o c i e t y ’s p r e v a i l i n g t e n s i o n s , i t i s n e c e s s a r y t o l o o k i n t o t h e f o o t b a l l i n d u s t r y a s
statistic s and individual encounters expose a complex pic tures for BAME footballers
a n d f a n s g l o b a l l y. W i t h t h e r i s e o f t h e B l a c k L i v e s M a t t e r m o v e m e n t , 2 0 2 0 f e e l s l i ke a
pivotal moment in the fight to ex tinguish racism from football for good and this panel
will discuss whether leading bodies in soccer doing enough to eliminate it.
A A R O N D O L O R E S FOUN D ER , BLAC K ARROW F C J O H N B A R N E S M B E FOR M ER INTERNATIONAL P LAY ER T R OY
T O W N S E N D HEA D OF D EVELO P M ENT, K I C K IT OUT PAU L O D E M A R I Z R O Z E I R A D IRE C TOR OF LEGAL AFFAIRS , LIGA
P ORTUGAL DA N I E L L E S L AT O N TELEVISION ANALY ST FOR M A J OR LEAGUE SO C C ER , NB C & FOX S P ORTS
3 : 2 0 pm - 3 : 5 0 pm G M T
T H E PAT H WAY T O G E N D E R E Q UA L I T Y I N F O O T B A L L
With minimal female representation on top boards and many female executives
a t a l l l e v e l s r e p o r t i n g e x p e r i e n c e s o f e x c l u s i o n , a n i m o s i t y a n d p r e j u d i c e, f o o t b a l l
continues to of ten be a hostile environment. This panel will dive deep into how major
institutions are working to ensure that from the boardroom to the changing room,
f o o t b a l l r e f l e c t s a m o r e b a l a n c e d a n d d i v e r s e s o c i e t y.
J U L I A A L M E I DA C FO, F C ALVER C A honey thaljieh c o r p o r at e c o mm u n i c at i o n s m a n ag e r , f i fa C AT I E
G R I G G S V P - BUSINESS O P ERATIONS , ATLANTA UNITE D F C A LY S A L A H U E GENERAL M ANAGER , S K Y BLUE F C
N ATA S H A H E N R Y s p o r t s j o u r n a l i s t3 : 5 0 P M - 4 : 3 0 pm G M T
PL AY I N G W I T H P R I D E
To p - f l i g h t f o o t b a l l c u r r e n t l y i n c l u d e s f e w o p e n l y g a y p l a y e r s . I n a n a g e w h e n s o c i e t y
e m b r a c e s t h e s e x u a l i t y o f i t ’s s p o r t i n g h e r o e s , t h i s p a n e l w i l l d e b a t e w h y p r o f e s s i o n a l
f o o t b a l l i s y e t t o ke e p u p a n d w h a t m e a s u r e s s h o u l d b e t a ke n t o e n s u r e s o c c e r i s a
s a f e s p a c e f o r p l a y e r s b e l o n g i n g t o t h e LG B TQ c o m m u n i t y.
andy brennan p r o f e s s i o n a l at h l e t e , h u m e c i t y f c thomas beattie f o r m e r p r o f e s s i o n a l at h l e t e ,
h u l l c i t y joyce cook c h i e f s o c i a l r e s p o n s i b i l i t y & e d u c at i o n o f f i c e r jim dolan f o u n d e r & c o - c h a i r ,
p r i d e o f i r o n s jon holmes s e n i o r e d i t o r at s ky s p o r t s a n d f o u n d e r / l e a d o f s p o r t s m e d i a l g b t+
DAY 2: COMMERCIAL, DIGITAL AND FAN ENGAGEMENT
12 : 0 0 P M -12 : 3 0 P M
1-2-1 with victor montagliani , concacaf president & john strong , fox
12 : 3 0 P M -1: 0 0 pm G M T
DAV I D D E I N M B E - T he story of var
T h e i n t r o d u c t i o n o f VA R h a s b e e n c r i t i c i s e d f o r s t r i p p i n g t h e g a m e o f t h e d r a m a t h a t
fans love. Following it s introduc tion acros s major leagues the opposite is the case
w i t h c o n t r o v e r s y n o w a v a i l a b l e i n s u p e r- s l o m o f r o m m u l t i p l e a n g l e s . T h i s s e s s i o n w i l l
as ses s the dif ferent applications of the technology and what needs to change.
david dein mbe A M BASSA D OR - THE FA & P RE M IERE LEAGUE
1: 0 0 P M -1: 4 0 pm G M T
W H AT I S T H E F U T U R E O F T H E S O CC E R B R OA D C A S T E X PE R I E N C E?
How is the global soccer communit y staying out in front of the shif ting expec tations
and consumption habits of millennial and Gen Z fans, as well as connec ting with
f a n s , a l l w h i l e s t a y i n g a p a r t d u r i n g t h e p a n d e m i c? I n t h i s p a n e l , M L S l e a d e r s h i p a n d
innovative broadcast par tners will showcase emerging technologies the league and
p a r t n e r s a r e l e v e r a g i n g t o d e e p e n f a n e n g a g e m e n t , e n h a n c e t h e s t a d i u m e x p e r i e n c e,
and evolve on-f ield technology to create the future soccer broadcas t experience.
seth bacon s v p - m e d i a , m l s olek loewenstein e v P - s t r at e g y & p l a n n i n g , u n i v i s i o n c o mm u n i c at i o n s
i n c amy rosenfield v p - p r o d u c t i o n , e s p n susannah collins ta l e n t, m l s s o cc e r .c o m
1: 4 0 pm - 2 :10 P M G M T
L a L iga C lubs: A journey towards new F rontiers
The international expansion of LaLiga clubs based on a club-league collaboration
model. This session will explore how Spanish professional football clubs today work
t o w a r d s a c h i e v i n g i n t e r n a t i o n a l g r o w t h , t h e i r e x p a n s i o n t o n e w m a r ke t s w o r l d w i d e
and their at tempt s to spread and set tle a brand out side of their native borders. The
s e s s i o n w i l l a l s o d i s c u s s L a L i g a ’s r o l e, c o n t r i b u t i o n a n d e f f o r t s i n h e l p i n g i t s c l u b s g o
global.
fabio fusco i n t e r n at i o n a l b u s i n e s s d e v e l o pm e n t m a n ag e r , va l e n c i a c f ivan codina m a n ag i n g
d i r e c t o r s e a - j a pa n , s o u t h ko r e a & a u s t r a l i a , l a l i g a ben jacobs s p o r t s b r oa dc a s t e r
2 :10 P M - 2 : 5 0 pm G M T
W elcome , Fan 10 2 5 6 8 9
H o w w e l l d o c l u b s r e a l l y k n o w t h e i r f a n s? W h a t l e v e l o f s e g m e n t a t i o n i s n e c e s s a r y o r
p r e f e r a b l e? W h e r e i s t h e l i n e b e t w e e n h e l p f u l b e n e f i t s a n d c r e e p y i m p o s i t i o n s? A r e
t h e p r o f i l e s d e t a i l e d e n o u g h t o p r o v i d e s p o n s o r s v a l u e?
franco segarra h e a d o f d i g i ta l i n n o vat i o n , va l e n c i a C F jean manuel jimenez v p - d i g i ta l , i n t e r
m i a m i c f gayatri sarkar pa r t n e r , h yp e c a p i ta l & f o u n d e r , s h e - v c peter kekesi s p o r t s v e r t i c a l l e a d,
datata l k s M aria stenvinkel c o mm u n i c at i o n s m a n ag e r , datata l k s
2 : 5 0 pm - 3 : 2 0 pm G M T
ACC E S S I N G FA N CO N T E N T
T h e e v e r g r o w i n g w o r l d o f f a n c o n t e n t i s a m i n e f i e l d w i t h s o c i a l m e d i a a n d m a r ke t i n g
t e a m s a t m o s t p r o p e r t i e s w a l k i n g a t i g h t r o p e, w a n t i n g t o a c c e s s t h i s p o t e n t i a l
goldmine.
andreas kufner h e a d o f i n t e r n at i o n a l b r a n d m a n ag e m e n t, b ay e r n m u n i c h S ebasti á n
L ancestrem è re s p o r t s i n d u s t r y m a n ag i n g d i r e c t o r , m i c r o s o f t s p o r t s theo luke s e n i o r d i r e c t o r -
g l o b a l c o n t e n t pa r t n e r s h i p s , t w i t t e r ronan joyce l e a d - e m e a s p o r t s t e a m pa r t n e r s h i p s , fac e b o o k
richard ayers c h a i r m a n , s e v e n l e ag u e3 : 2 0 P M - 4 : 0 0 pm G M T
C reating content for G E N Z and attracting fans of the
future
Developing non-matchday content for engaging Gen Z is impor tant and of ten
o v e r l o o ke d . T h e r e c e n t h i a t u s i n p l a y - c o u p l e d w i t h t h e l a c k o f c o n t r o l o f m a t c h d a y
asset s - is a clear demonstration that clubs are over relying on 50 games per season
and ignoring appetites of the fans of the future.
S H AU N M C A L L I S T E R INTERNATIONAL C O M M ER C IAL D IRE C TOR , B / R FOOTBALL J AV I E R L AT O R R E HEA D OF SO C IAL
M E D IA , VALEN C IA C F T O M O S G R AC E HEA D OF S P ORT, YOUTUBE DAV I D H O R N B Y V P - M AIL M AN
4 : 0 0 P M - 4 : 3 0 pm G M T
T he rise of the ott
A s A m a z o n P r i m e, DA Z N a n d o t h e r OT T s e r v i c e p r o v i d e r s s t a r t t o r i s e i n p r o m i n e n c e,
t h e b i d d i n g f o r f o o t b a l l r i g h t s w i l l l i ke l y s h i f t t h e w a y f o o t b a l l i s b r o a d c a s t f o r g o o d .
T h i s w i l l b e a p a n e l l o o k i n g i n t o t h e r i s e o f t h e OT Ts a n d t h e w a y t h e i r i n f l u e n c e i s
s h i f t i n g t h e m a r ke t .
D I DAC L E E BOAR D M E M BER , F C BAR C ELONA WA N D E R L E Y A B R E U C EO, STOR M GROU P M AT I A S R I V E R A FOUN D ER &
C EO, FANATIZ DA N AY E R S C ONSULTING PARTNER & FOOTBALL LEA D, SEVEN LEAGUE & M AIL M AN E M EA
DAY 3: ELITE PERFORMANCE
12 : 0 0 P M -12 : 3 0 P M G M T
K E Y N OTE A D D R E SS - Jake edwards, usl president
12 : 3 0 pm -1: 0 0 pm G M T
M aintaining focus and fitness during irregular calendars
T h e CO V I D -19 o u t b r e a k a n d r e l a t e d r e s t r i c t i o n s m a y b e r e d u c i n g , b y t h e i m p a c t o n
p l a y i n g s c h e d u l e s w i l l b e f e l t n o w a n d i n t h e f u t u r e a s f o o t b a l l t r i e s t o c a t c h u p. H o w
d o p e r f o r m a n c e t e a m s ke e p p l a y e r s a t p e a k l e v e l s w h e n n o r e t u r n d a t e i s k n o w n , a n d
t h e n d e a l w i t h t h e i n t e n s i t y o f a ‘c a t c h u p ’ c a l e n d a r f o r c l u b a n d c o u n t r y i n m u l t i p l e
t o u r n a m e n t s?
D octor J oão P edro A raujo h e a d o f m e d i c a l d e pa r t m e n t, s p o r t i n g c l u b e d e p o r t u g a l ellie marbury
h i g h p e r f o r m a n c e d i r e c t o r , u s w n t tom watt w r i t e r & b r oa dc a s t e r
1: 0 0 P M -1: 4 0 pm G M T
G arbage I n & G arbage O ut
GIGO is a well-known concept in technology; the inputs determines the qualit y of
o u t p u t . I n f o o t b a l l t h e l e v e l o f p e r f o r m a n c e i s l i n ke d t o t h e n u t r i t i o n a n d h y d r a t i o n
t a ke n i n b y t h e p l a y e r s . W h a t l a t e s t n u t r i t i o n a l i n n o v a t i o n s w i l l ke e p p l a y e r s a t t h e i r
peak?
rodrigo abreu n u t r i t i o n i s t, p o r t u g u e s e f o o t b a l l f e d e r at i o n carlos alberto vela s p o r t i n g
d i r e c t o r , c f m o n t e r r e y J ohn kelleher c e o, t o t u m s p o r t dan tracey f o o t b a l l c o n t e n t c r e at o r , r e a l
football man
1: 4 0 P M - 2 :10 pm G M T
A nalyse this
Pe r f o r m a n c e t e a m s k n o w a n a l y t i c s a r e e s s e n t i a l , a n d ‘ b i g d a t a ’ i s t h e b u z z w o r d o f t h e
age. What set s truly succes s ful clubs apar t however is how they use the information
gathered? How can we ef fec tively translate player data and ensure the information we
c o l l e c t t a l k s t h e c o a c h e s l a n g u a g e?
monchi S P ORT M ANAGING D IRE C TOR , SEVILLA F C D I E G O M I L I T O S P ORTING D IRE C TOR , RAC ING C LUB A R T U R O
J im é nez P RESI D ENT, AI M FUTBOL I G N AC I O J im é nez C EO, AI M FUTBOL
2 :10 P M - 2 : 5 0 pm G M T
T he S cience of S couting
I s s c o u t i n g m o r e o f a n a r t o r a s c i e n c e? T h i s p a n e l w i l l b e d i s c u s s i n g w h a t t h e ke y s a n d
metric s to success may be for both emerging and established talent.
G E R A R D H O U L L I E R h e a d o f g l o b a l f o o t b a l l , r e d b u l l barry hunter c h i e f s c o u t, l i v e r p o o l f c ben
jacobs s p o r t s b r oa dc a s t e r2 : 5 0 P M - 3 : 2 0 pm G M T
T he role of education in the professionalization of the
football industry
A panel to discuss the impor tance of academic training for footballers and the doors
it opens to them when the time comes for their retirement. For more than 20 years,
J o h a n C r u y f f I n s t i t u t e h a s b e e n c o m m i t t e d t o p r ov i d i n g 10 0 % s p o r t- o r i e n t e d e d u c a t i o n
p r o g r a m s f o r a t h l e t e s a n d t h o s e p r o f e s s i o n a l s i n t h e s e c t o r w h o, w i t h t h e r i g h t
academic training, want to contribute to making the football business not only one of
t h e m o s t f i n a n c i a l l y p r o d u c t i v e i n d u s t r i e s , b u t a l s o o n e o f t h e m o s t p r o f e s s i o n a l.
sean bai d i r e c t o r - ac a d e my, va l e n c i a c f chris ewing d i r e c t o r , e d u s p o r t ac a d e my alfred
finnbogason p r o f e s s i o n a l at h l e t e , f c a u s b u r g & i c e l a n d n at i o n a l t e a m rebecca smith g l o b a l
e x e c u t i v e d i r e c t o r o f t h e w o m e n ’ s g a m e , c o pa9 0
3 : 2 0 P M - 4 : 0 0 pm G M T
I T ’ S O K AY T O N O T B E O K AY: B U I L D I N G A M E N TA L LY H E A LT H Y F U T U R E
AT A L L L E V E L S I N F O O T B A L L
Football is a communit y spor t at its hear t, whether that is the camerarderie bet ween
players, the fans gathering for a common love of their team. Mental health has been
rightly gaining focus in recent years and this session will address how the mental
h e a l t h o f p l a y e r s a n d f a n s h a s b e e n a f f e c t e d b y t h e l o c kd o w n a n d w h a t f o o t b a l l c a n d o
t o a d v a n c e t h e i m p r o v e m e n t o f m e n t a l h e a l t h i n s o c i e t y.
andy lindley f o u n d e r , b r i g h t o n & h o v e s a n d s u n i t e d f c marvin sordell p r o d u c e r , w r i t e r , p u b l i c
s p e a k e r , e n t r e p r e n e u r & f o r m e r p r o f e s s i o n a l f o o t b a l l p l ay e r funke awoderu s e n i o r i n c l u s i o n &
d i v e r s i t y m a n ag e r , FA stuart sharp e x t e n d e d n at i o n a l t e a m s t e c h n i c a l & g r a s s r o o t s d i r e c t o r , u s s f
simon gunning c h i e f e x e c u t i v e o f f i c e r , c a mpa i g n ag a i n s t l i v i n g m i s e r a b ly
4 : 0 0 P M - 4 : 3 0 pm G M T
David and G oliath
The biggest clubs seem to hold all the trump cards in the transfer and development
s p a c e s , w i t h t h e n a m e, r e p u t a t i o n , f a c i l i t i e s a n d f u n d s t o s e c u r e a n y o n e o n e t h e y
w a n t . B u t i s t h e i r s i z e w o r k i n g t o t h e i r d i s a d v a n t a g e, r e s t r i c t i n g r e a l i s t i c p l a y i n g
o p p o r t u n i t i e s f o r a c a d e m y p r o s p e c t s? T h i s p a n e l w i l l l o o k a t t h e s u c c e s s o f a n u m b e r
of ‘feeder’ clubs in developing and transiting domestic and international talent, and
h o w t h e i r c i r c u m s t a n c e s a l l o w t h e m t o ‘ w i n’ t h i s b a t t l e .
bruno spindel e x e c u t i v e d i r e c t o r o f f o o t b a l l , c r f l a m e n g o willie tucci bouchaton p r e s i d e n t,
r i v e l p l at e ernest faber h e a d o f ac a d e my, p s v e i n d h o v e n hugo varela v i c e - c h a i r m a n , k f g jez weeks
d i r e c t o r , W 10 Sp o r t C o n s u lta n cy & J e z W e e k s F o o t b a l l
DAY 4: COMMERCIAL REVENUE & SPONSORSHIP
12 : 0 0 P M -12 : 3 0 P M G M T
K E Y N OTE A D D R E SS -
12 : 3 0 P M -1: 0 0 pm G M T
A ngels & D emons
A g e n t s a r e o f t e n d e m o n i s e d i n t h e p r e s s f o r i n f l a t i n g w a g e s a n d t a k i n g m o n e y ‘o u t
o f t h e g a m e ’, b u t i s t h i s a n a c c u r a t e d e p i c t i o n? W h a t d o t h e l a t e s t c h a n g e s t o a g e n t
regulation mean for the profession and what are the prospec ts for grow th now that
they have moved to mediating sales from youth talent all the way through to club
s a l e s?
paul brighten c e o, e n t o u r ag e s p o r t s & e n t e r ta i n m e n t julio cesar c e o & f o u n d e r , jc12 vitor
goncalves c e o, p r o e l e v e n vasco casquilho acc o u n t m a n ag e r , p r o e l e v e n
1: 0 0 P M -1: 3 0 pm G M T
S how M e T he M oney
The expec tations of sponsors and right sholders are of ten misaligned, and this dynamic
h a s b e e n u n d e r t h e m i c r o s c o p e w i t h t h e a t- g a m e b e n e f i t s n o t b e i n g a v a i l a b l e . W h a t
n e e d s t o c h a n g e t o e n s u r e t h a t s p o n s o r s h i p s m a ke s e n s e f o r b o t h s i d e s?
simon oliveira m a n ag i n g d i r e c t o r , k i n pa r t n e r s H eidi pellerano c h i e f c o mm e r c i a l o f f i c e r ,
c o n c ac a f charlie kane ag e n t t o h a r r y k a n e & f o u n d e r , ck 6 6 danny macklin c e o, l e y t o n o r i e n t f c
michael flynn c e o & f o u n d e r , data p o wa
1: 3 0 pm - 2 : 0 0 pm G M T
diversify, rationalise or die
Football clubs are mostly run with razor thin prof it s, of ten with dangerously
concentrated income streams and cost s. What can the industr y do to drive for ward
reforms that diversif y revenues and reward careful business management throughout
the pyramid?
pedro trengrouse l aw y e r , t r e n g r o u s e & g o n c a lv e s court jeske e x e c u t i v e v i c e p r e s i d e n t, u s l nicole
bekkers m a n ag e r - n e w pa r t n e r s h i p s & b u s i n e s s d e v e l o pm e n t, k n v b joe dagrosa c h a i r m a n , k f g jeff
rueter s ta f f w r i t e r , t h e at h l e t i c2 : 0 0 P M - 2 : 3 0 pm G M T
E volution of S ports Partnerships
Ta k i n g a d e e p e r l o o k i n t o A u d i ’s G o a l s D r i v e P r o g r e s s p r o g r a m – a n i n i t i a t i v e t h a t
t a ke s s p o r t s p a r t n e r s h i p s t o a n e n t i r e l y n e w l e v e l b y p r o v i d i n g f u n d s t o A c a d e m y ’s
t o b r e a k d o w n b a r r i e r s f o r p l a y e r s ( t r a n s p o r t a t i o n , h o u s i n g , e t c .) a n d h o w t h i s i s
positively impac ting the crop of players that are emerging through the system.
shawn burtscher h e a d o f e x p e r i e n t i a l m a r k e t i n g , a u d i o f a m e r i c a will tidey s e n i o r m a n ag e r
- s t r at e g y, b l e ac h e r r e p o r t sana shuaib v i c e - p r e s i d e n t - pa r t n e r s h i p m a r k e t i n g , M LS jake davis
p r o f e s s i o n a l p l ay e r , s p o r t i n g k a n s a s c i t y taylor twellman s o cc e r a n a ly s t, e s p n
2 : 3 0 P M - 3 : 0 0 pm G M T
I s protection possible?
E u r o p e a n L e a g u e s m a ke v a s t a m o u n t s f r o m s e l l i n g e x c l u s i v e T V r i g h t s , a n d a l l p a r t i e s
police the air waves and internet for illicit usage of these proper ties. But in the
m o d e r n l a n d s c a p e o f T i kTo k , I n s t a g r a m , Pe r i s c o p e, i s t h i s s o m e t h i n g w h i c h c a n b e
m a i n t a i n e d o r i s i t t i m e t o m o v e t o a m o r e l i b e r a l m o d e l l i ke t h e N B A?
bola adefehinti c h a i r m a n , r e d s t r i k e m e d i a n i g e r i a & g 2 p s p o r t s grant wahl a u t h o r , f u t b o l w i t h
g r a n t wa h l p o dc a s t alfredo bermejo d i g i ta l s t r at e g y d i r e c t o r , l a l i g a carrie brown s e n i o r
c o r r e s p o n d e n t, b e i n s p o r t s
3 : 0 0 P M - 3 : 3 0 pm G M T
F ootball , M usic , L ifestyle : the convergence
To b e t t e r c o n n e c t w i t h f a n s - e s p e c i a l l y o u t s i d e o f g a m e d a y - c l u b s a n d b r a n d s h a v e
begun bringing together assets from spor t and music. But who has done it best, and
who has flopped?
james kirkham c h i e f b u s i n e s s o f f i c e r , d e f e c t e d r e c o r d s david bruce s v p - b r a n d & i n t e g r at e d
m a r k e t i n g , m l s jennifer valentine s e n i o r d i r e c t o r - s o cc e r n o r t h a m e r i c a , a d i da s simon oliveira
c e o, k i n pa r t n e r s
3 : 3 0 P M - 4 : 0 0 pm G M T
E sports: complement or competitor ?
The grow th of espor t s is undisputed, but in the current economic climate t wo
q u e s t i o n s r e m a i n; i s i t e s s e n t i a l f o r t h e f u t u r e, o r a l u x u r y ? A n d i s i t a c o m p l e m e n t o r a
c o m p e t i t o r t o t r a d i t i o n a l f o o t b a l l i n g a c t i v i t i e s?
luca donati i n t e r n at i o n a l b u s i n e s s o f f i c e r , l e va n t e u d nuno moura c h i e f m a r k e t i n g & g r o w t h
o f f i c e r , p o r t u g u e s e f o o t b a l l f e d e r at i o n paul rayment m a r k e t i n g m a n ag e r , g oa l mike nieland
e s p o r t s l e a d, a f c a j a x cameron reed e s p o r t s b u s i n e s s d e v e l o pm e n t m a n ag e r , r o s s v i d e o
4 : 0 0 P M - 4 : 3 0 pm G M T
Women ’ s F ootball : Consolidate and protect or E xpand?
F o l l o w i n g 2 s u c c e s s f u l Wo m e n’s Wo r l d C u p s a n d t h e b e g i n n i n g o f w o m e n s p e c i f i c
sponsorships from companies such as Visa, should the aim be consolidation and
p r o t e c t i o n o r e x p a n s i o n a n d g r o w t h i n t h e p o s t CO V I D l a n d s c a p e?
ludovica mantovani p r e s i d e n t - w o m e n ’ s f o o t b a l l , i ta l i a n f o o t b a l l f e d e r at i o n amanda duffy e v p -
o r l a n d o p r i d e , o r l a n d o c i t y s c julie uhrman f o u n d e r & p r e s i d e n t, a n g e l c i t y karina leblanc h e a d
o f w o m e n ’ s f o o t b a l l , c o n c ac a f natasha henry s p o r t s j o u r n a l i s t
DAY 5: STADIA & MAJOR EVENTS
12 : 0 0 P M -12 : 3 0 P M G M T
K E Y N OTE presentation - yari van minsel , essma
12 : 2 0 pm -12 : 5 0 pm G M T
F uture P roofing S tadiums T o E nsure P ublic H ealth
In order to reopen - and be future proofed against future outbreaks - the
infrastruc ture throughout the game needs amending, whether academy and training
grounds, inside and out side stadiums, fan zones and tournament s.
lawrance mcgrath c e o, c r e m o n a d v i s o r y & i n v e s t m e n t s sander van stiphout i n t e r n at i o n a l
d i r e c t o r & p r o g r a m m a n ag e r , a m s t e r da m i n n o vat i o n a r e n a michael simoni md s h o u l d e r & s p o r t s
t r a u m a s p e c i a l i s t paul barber c e o, b r i g h t o n & h o v e a l b i o n f c paul barber a r c h i t e c t, d i r e c t o r o f
essma services & senior advisor, populous12 : 5 0 pm -1: 3 0 pm G M T populous’ global soccer design perspective through current works 2 0 2 0 h a s c h a l l e n g e d t h e w o r l d o f s p o r t i n u n i m a g i n a b l e w a y s - Po p u l o u s r e m i n d s u s what we are all striving to return to through projec ts designed for or construc ted in multiple corners of the world – the UK, A sia and the United States. christopher lee m a n ag i n g d i r e c t o r e m e a , p o p u l o u s andrew james d i r e c t o r a pac , p o p u l o u s jonathan mallie d i r e c t o r s e n i o r p r i n c i pa l a m e r i c a s , p o p u l o u s 1: 3 0 pm - 2 : 0 0 pm G M T the greatest show on earth Mega Event s were already under pressure due to the enormous cost s usually associated with their hosting, and the risks to cancellation and general downturn in i n t e r n a t i o n a l t r a v e l p o s e d b y e v e r m o r e c o m m o n d i s e a s e o u t b r e a k s m a ke s b i d d i n g f o r t h e m e v e n m o r e c o n t r o v e r s i a l . W h a t w i l l t h e f u t u r e m e g a - e v e n t s l o o k l i ke, i f t h e y e x i s t at all? dato ’ windsor john g e n e r a l s e c r e ta r y, a s i a n f o o t b a l l c o n f e d e r at i o n court jeske e x e c u t i v e v i c e p r e s i d e n t, u s l philippe moggio g e n e r a l s e c r e ta r y, c o n c ac a f trevor watkins h e a d o f s p o r t, p i n s e n t masons 2 : 0 0 P M - 2 : 3 0 pm G M T returning to competition This panel will discuss the return to competitions and how dif ferent countries have responded to it, how can we ensure a safe return and how the industr y is working to ensure a successful rebound. juan fernando mejia e x e c u t i v e c o mm i t t e e m e m b e r , c o l o m b i a n f o o t b a l l f e d e r at i o n juan tagle c h a i r m a n , c l u b d e p o r t i v o u n i v e r s i da d c at o l i c a I ñ igo riestra s e c r e ta r y g e n e r a l , m e x i c a n f o o t b a l l f e d e r at i o n luis villarejo s p o r t s d i r e c t o r , ag e n c i a e f e 2 : 3 0 P M - 3 : 0 0 pm G M T B alancing R O I and future sustainability W h e n p l a n n i n g s t a d i u m p r o j e c t s i n t o d a y ’s i n c r e a s i n g l y e n v i r o n m e n t a l l y c o n s c i o u s s o c i e t y, s t a d i a o w n e r s a n d a r c h i t e c t s m u s t b a l a n c e r e q u i r e m e n t s f o r f a n e x p e r i e n c e a n d c o m m e r c i a l r e v e n u e s w i t h t h e n e e d f o r s u s t a i n a b i l i t y. W i t h t e c h n o l o g y m o v i n g a t s u c h a p a c e, h o w c a n i n n o v a t i o n b e u s e d t o e n s u r e s t a d i a d e l i v e r b o t h a s u s t a i n a b l e and commercial legacy? borja gonzalez c h i e f b u s i n e s s & i n n o vat i o n o f f i c e r , at h l e t i c c l u b d e b i l b ao ramon alarcon rubiales c b o & b oa r d m e m b e r , r e a l b e t i s B a l o mp i é justin papadakis c o o, u s l marcel B oy é h e a d o f s ta d i u m & o r g a n i s at i o n , s c f r e i b u r g e v tiberio daddi p r o j e c t d i r e c t o r , l i f e tack l e a n d s c u o l a s u p e r i o r e s a n t ’a n n a 3 : 0 0 pm - 3 : 3 0 P M G M T T he M ini - P itch S ystem™ I nitiative - C reating football ecosystems for your club and community T h e M i n i - P i t c h I n i t i a t i v e a i m s t o t a ke u n u s e d s p a c e, r e v i t a l i z e a n a r e a a n d a l l o w f o r m o r e p l a y i n g o p p o r t u n i t i e s i n a c o m m u n i t y. T h e p u r p o s e o f t h e i n i t i a t i v e i s t o p r o m o t e a c c e s s a n d t o m a ke s u r e t h a t k i d s t h a t w a n t a p l a c e t o p l a y, c a n h a v e i t . T h e M i n i - Pitch Sys tem is a galvanized s teel s truc ture that is anchored onto a hard sur face and it i n c o r p o r a t e s f e n c i n g , g o a l s , b e n c h e s a n d l i g h t s i n t o a m o d u l a r s o l u t i o n . I t ’s e s s e n t i a l l y a ‘m i n i - f o o t b a l l s t a d i u m ’ t h a t h e l p s c o n n e c t a c o m m u n i t y t h r o u g h r e c r e a t i o n . eduardo zamarripa h e a d o f s o cc e r m a r k e t d e v e l o pm e n t, m u s c o l i g h t i n g alex bard d i r e c t o r - s a f e s pac e s t o p l ay, u s s o cc e r f o u n dat i o n 3 : 3 0 P M - 4 : 0 0 pm G M T S tadia , Connected H e a l t h i s t o p o f t h e a g e n d a r i g h t n o w, t a k i n g t h e p l a c e t h a t t e c h h a s r e c e n t l y h e l d - but the t wo are connec ted. How will technology help clubs interac t with their fans on gameday in and around socially distanced stadia, and where does it fit in the i m p l e m e n t a t i o n o f n e w g u i d e l i n e s? christian lau c h i e f t e c h n o l o g y o f f i c e r , l o s a n g e l e s f o o t b a l l c l u b & b a n c o f c a l i f o r n i a s ta d i u m george vaughn c t o, a s c o t r ac e c o u r s e s carlos lucas c o mp e t i t i o n s & e v e n t s d i r e c t o r , l i g a p o r t u g a l igor pavlovich d e p u t y f o r s e c u r i t y, f c z e n i t igor pavlovich f o u n d e r & c e o, s p o r t s v e n u e b u s i n e s s lt d 4 : 0 0 P M - 4 : 3 0 pm G M T D erby Days T h e o l d a d a g e g o e s “ t r e a t e v e r y g a m e t h e s a m e”, b u t h i s t o r i c r e g i o n a l a n d s o c i a l rivalries mean that players, coaches and fans know that some games are just that bit more special! In this exclusive session, hear from players who have played in some of t h e b i g g e s t d e r b i e s i n g l o b a l f o o t b a l l a s t h e y d i s c u s s t h e p a s s i o n , p r i d e, a t m o s p h e r e and memories these special games generate. juliano belletti f o r m e r i n t e r n at i o n a l alvaro recoba f o r m e r p l ay e r faryd mondragon f o r m e r p l ay e r lucas bertellotti h e a d o f s pa n i s h l a n g uag e & b r a z i l , g oa l
ROUNDTABLES
monday 2 1 S E P T E M B E R - 1: 3 0 pm G M T
j O I N T H E O N E f O O T B A L L N E T WO R K - the world ’ s biggest football
platform to drive loyalty and engagement with your fans
W i t h O n e F o o t b a l l w e h a v e d i r e c t a c c e s s t o 70 m i l l i o n h i g h l y e n g a g e d f o o t b a l l f a n s
g l o b a l l y. 9 0 % o f o u r u s e r s c h o o s e t h e i r f a v o r i t e c l u b a n d f e d e r a t i o n a n d 9 0 % a c t i v a t e
t h e p u s h n o t i f i c a t i o n . B y i n t e g r a t i n g t h e c l u b ´s o f f i c i a l c o n t e n t n a t i v e l y i n O n e F o o t b a l l
i n u p t o 12 l a n g u a g e s w e o f f e r c l u b s a n d f e d e r a t i o n s d i r e c t a c c e s s t o t h e i r f a n s
g l o b a l l y. L e t u s i n t r o d u c e y o u t o t h e O n e F o o t b a l l N e t w o r k a n d b e c o m e p a r t o f a n
amazing journey!
M onday 2 1 september - 3 : 3 0 pm G M T
T he N ew E ra of S ports T ravel
A i r P a r t n e r w i s h t o d i s c u s s t h e i m p a c t o f CO V I D -19 o n t h e s p o r t s t r a v e l i n d u s t r y a n d
the new norm for team travel. They will discuss the new measures that have been put
in place since the pandemic and how char tering an aircraf t is the safest way to travel
to your international matches. Air Par tner currently f ly over 50 teams worldwide
a n d h a v e r e m a i n e d a ke y p l a y e r i n t h e s p o r t s i n d u s t r y f o r m o r e t h a n 6 0 y e a r s , t h e i r
exper tise lie in arranging domestic and international travel consisting of competitive
matches and pre-season tours.
M onday 2 1 S E P T E M B E R - 4 : 0 0 pm G M T
C reating active and responsible citizens and sport for all
T h e U K D e p a r t m e n t f o r I n t e r n a t i o n a l Tr a d e h a s o r g a n i s e d a p a n e l d i s c u s s i o n t h a t w i l l
explore how spor t can be an agent for change contributing to the social development
of individuals and communities, and how education programmes can be implemented
t o c o u n t e r r a c i s m a n d e x t r e m i s m a c r o s s s o c i e t y.
T U E S DAY 2 2 S E P T E M B E R - 1: 0 0 P M G M T
A G L O B A L A P P R OAC H T O FA N E N G AG E M E N T
This session will dive into tac tic s of fan engagement followed by major spor ting
organizations in Nor th America, Europe and Aus tralia. The session will also dive into
how organizations can centralize their fan data and thus build a holistic understanding
of their fan base. Panelis t s will go through examples of how par tner ship commitment s
c a n f u e l t h e g r o w t h o f y o u r f a n d a t a b a s e a n d l a s t l y, p a n e l i s t s w i l l d w e l l i n t o h o w n e w
mediums forced onto us by the pandemic can be leveraged to improve the qualit y of
fan engagment and our understanding of the fans.
tuesday 2 2 september - 2 : 3 0 pm G M T
C apture your fans’ emotions in real -time & broadcast them
live!
T h e CO V I D -19 p a n d e m i c h a s d i s r u p t e d t h e w h o l e w o r l d a n d o u r e c o n o m y. To d a y i t
c o n t i n u e s t o m a ke l i f e d i f f i c u l t f o r a l l i n d u s t r i e s a n d e s p e c i a l l y t h e e n t e r t a i n m e n t a n d
s p o r t s o n e s . E v e n t s c a n c e l l e d , c o n c e r t s p o s t p o n e d , c l o s e d - d o o r m a t c h e s ... F a n s a r e
invited to stay at home and players, ar tist s or even organizers intended to do the show
w i t h o u t a p h y s i c a l a u d i e n c e . T h e # F a nWa l l .t v i s a r e m o t e g u e s t t e c h n o l o g y p o w e r e d
b y e a s y l i v e . i o. T h i s i n n o v a t i o n r e t r i e v e s f a n s ’ c a m e r a s l i v e s t r e a m i n 1 c l i c k a n d g i v e s
t h e m a c h a n c e t o a p p e a r o n a l i v e “v i d e o m o s a i c ” s t r e a m e d o n g i a n t s c r e e n s i n s i d e
stadiums during match days as well as on T V!
wednesday 2 3 september - 1: 0 0 pm G M T
A n I ntroduction to the P I E R O S port G raphics solution for
coaches and video analysts
K ieran and V incent will introduce the PIERO Spor t Graphic s solution for coaches and
video analyst s. Highlight collec tive and individual decisions, opposition analysis,
p o s t- g a m e r e v i e w, p l a y e r d e v e l o p m e n t s a l l w i t h a t i m e s a v i n g w o r k f l o w. C o a c h e s a n d
V i d e o A n a l y s t s a r o u n d t h e w o r l d a r e p r a i s i n g P I E R O f o r i t s e a s e o f u s e, c o m p l e t e n e s s ,
i n t e g r a t i o n w i t h D a t a a n d l i v e To u c h S c r e e n p r e s e n t a t i o n c a p a b i l i t i e s . P I E R O
inter faces with Angles and Spor tscode to speed up clip creation. Create high qualit y
analysis package any where.
wednesday 2 3 september - 3 : 0 0 pm G M T
PE R F O R M A N C E A N A LYS I S - C hampions L eague 2 019 - 2 0
C o m p l e t e a n a l y s i s w i t h S I CO d a t a p e r f o r m a n c e o f t h e C H A M P I O N S L E AG U E . T h e f a l l
of champion Liverpool to Atlético Madrid, the rise of new champion Bayern Munich
a n d d e t a i l s o f B a r c e l o n a ’s c u r r e n t p r o b l e m s d u e t o a s t r o n g b i a s i n t e c h n i c a l d e c i s i o n s
l i n ke d t o p e r f o r m a n c e .W ednesday 2 3 september - 3 : 3 0 pm G M T T he R oba - Lu U ltimate S occer D ribbling M achines by R evolutionary sports Tr a d i t i o n a l s t a t i c t o o l s i n c l u d e m a n y l e a r n i n g l i m i t a t i o n s a s t h e y d o n o t m i m i c t h e dynamic aspec t of soccer and are not suf ficient to master the critical dribbling skills and players do not fully develop or achieve full athletic potential. This rountable c a s e s t u d y o n t h e R o b a - L u u t i l i z e s D y n a m i c M a c h i n e A i d e d Tr a i n i n g ( D M AT ) compared to the current traditional s tatic tools. The Roba machines enable players prac tice dribbling and maneuvering tight spaces away from opponent s, prac ticing ambidex trous skills and thus boost per formance by inspiring new generations of athletes. T H U R S DAY 2 4 S E P T E M B E R - 1: 0 0 P M G M T S tartups internationalization through open innovation processes N o d o u b t , t e c h s t a r t u p s a r e t h e m o t o r t h a t m a ke s s p o r t s i n d u s t r y m o v e f a s t e r t o w a r d s i t s d i g i t a l t r a n s f o r m a t i o n . I n t h i s s c e n a r i o, w e c a n c o n s i d e r s t a r t u p s a c c e l e r a t o r s a f u e l t h a t h e l p s t h e m f u n c t i o n a n d g r o w. N o w a d a y s , w i t h o n g o i n g g l o b a l i z a t i o n p r o c e s s , s t a r t u p s i n t e r n a t i o n a l i z a t i o n i s a m u s t . S o, h o w s t a r t u p s a c c e l e r a t o r s c a n c o n n e c t c o m p a n y f r o m A u s t r a l i a t o w o r k w i t h L a L i g a? W h y a c c e l e r a t o r s a r e c r e a t i n g a l l i a n c e s a c r o s s c o n t i n e n t s a n d h o w i t h e l p s t h e w h o l e s p o r t s t e c h e c o s y s t e m g r o w ? We w i l l f i n d a n s w e r s t o t h e s e a n d m o r e q u e s t i o n s d u r i n g t h e s e s s i o n w i t h s p e a ke r s f r o m G S I C , A S T N , Q a t a r S p o r t s Te c h a n d A r i z o n a S t a t e U n i v e r s i t y G l o b a l S p o r t I n s t i t u t e . T H U R S DAY 2 4 S E P T E M B E R - 3 : 3 0 P M G M T E SA D iploma 2 0 21 – T he only formal training qualification in sports partnership marketing T h e E u r o p e a n S p o n s o r s h i p A s s o c i a t i o n D i p l o m a ( E S A D i p l o m a) i s t h e i n d u s t r y ’s only formal training qualification which prepares people for a career in the world of s p o n s o r s h i p a n d s p o r t s m a r ke t i n g . S i n c e 2 012 i t h a s q u a l i f i e d 5 0 0 p r a c t i t i o n e r s f r o m across the industr y spec trum - sponsors, rights holders, agencies and suppliers - from over 20 countries worldwide (including 64 from major football clubs and governing b o d i e s). I t s f l e x i b l e, w e b - b a s e d , d i s t a n c e l e a r n i n g p l a t f o r m a l l o w s s t u d e n t s t o s t u d y at their convenience and combine the course with their day jobs. This presentation reviews all aspec t s the course and explains why it is so highly regarded. friday 2 5 S E P T E M B E R - 2 : 0 0 pm G M T U K’ s experiences of getting sport up and running again and operating in a Covid environment T h e U K D e p a r t m e n t f o r I n t e r n a t i o n a l Tr a d e o r g a n i s e d p a n e l d i s c u s s i o n o n ‘G e t t i n g football up and running again and operating in a Covid environment’ will explore t h e ke y c h a l l e n g e s t h a t f o o t b a l l c l u b s h a v e /a r e f a c i n g d u e t o CO V I D -19, t h e t o o l s and plans that can aid them, and the latest position in the UK regarding the return of spec tators to stadiums. The session will also look at how football operations can control all of the many moving par t s on a match day whilst mitigating threat s, and how using technology to learn from match day operations to enhance operational deliver y and increase resilience. friday 2 5 september - 2 : 3 0 pm G M T G enerating income from events on the pitch , while protecting the playing surface S i n c e i t w a s f i r s t i n t r o d u c e d a t We m b l e y S t a d i u m i n 19 91,Te r r a p l a s h a s b e e n protec ting the tur f of stadiums and arenas around the world. Almost all Multi-Use N a t i o n a l S t a d i u m s a r o u n d t h e w o r l d t r u s t t h e i r t u r f p r o t e c t i o n t o Te r r a p l a s . T h e session will review managing the huge potential revenue generation that can be a c h i e v e d u s i n g t h e r i g h t p r o t e c t i o n p r o d u c t s t h a t ke e p t h e g r a s s h e a l t h y w h i l e b e i n g c o v e r e d d u r i n g a n “o n t h e p i t c h e v e n t .” friday 2 5 september - 3 : 3 0 pm G M T S occer S tadiums as C atalysts for M ixed - U se ( R e ) D evelopments Soccer stadiums and other spor t s venues can ser ve as anchors for larger enter tainment a n d m i x e d - u s e d e v e l o p m e n t s . T h e r e ’s a s y m b i o t i c r e l a t i o n s h i p b e t w e e n a c t i v e s p o r t s anchors and the surrounding ancillar y development s that can help drive more business a n d c r e a t e m o r e a c t i v e a n d f i n a n c i a l l y s u s t a i n a b l e p r o j e c t s .O D E L L w i l l p r e s e n t s o m e e x a m p l e s o f U S L S o c c e r- a n c h o r e d m i x e d - u s e d e v e l o p m e n t s i n m i d - t i e r m a r ke t s t h a t are in the works. These projec t s will highlight the benefit s of using spor t s venues as catalyst s for redevelopment or to anchor new mixed-use development s.
PLATINUM PARTNERS
D epartment for international trade event partner
T h e D e p a r t m e n t f o r I n t e r n a t i o n a l Tr a d e S p o r t s E c o n o m y t e a m h e l p s U K
c o m p a n i e s t o i d e n t i f y, u n d e r s t a n d , a n d e x p l o r e e x p o r t o p p o r t u n i t i e s a r i s i n g
f r o m s p o r t s g r o w t h m a r ke t s o v e r s e a s a n d f r o m c o u n t r i e s a n d c i t i e s h o s t i n g
a n d o r g a n i s i n g m a j o r s p o r t s e v e n t s , m a r ke t s t h e U K ’s o v e r a l l c a p a b i l i t y, a n d
also direc tly connec t s international buyers to the wealth of UK exper tise
w h i c h c a n h e l p d e l i v e r s u c c e s s f u l p r o j e c t s a n d s p o r t i n g e v e n t s . We f o c u s
o n a r e a s w h e r e t h e U K h a s s i g n i f i c a n t e x p e r t i s e, w h e r e g o v e r n m e n t- t o -
g o v e r n m e n t c o n t a c t s a r e u s e f u l, a n d w h e r e o u r e x p e r t i s e c a n m a ke t h e
b i g g e s t i m p a c t . We w o r k w i t h t h e m a i n i n d u s t r y s t a ke h o l d e r s ; p r o m o t e U K
c a p a b i l i t y o v e r s e a s ; h e l p d e v e l o p t h e U K ’s s u p p l y c h a i n; m a ke i t e a s i e r f o r
c o m p a n i e s t o a c c e s s o v e r s e a s m a r ke t s a n d p o t e n t i a l b u y e r s ; a n d , b r i n g
major expor t oppor tunities to the at tention of UK companies.
gacp sports G LO B A L partner
G AC P S p o r t s m a ke s c o n t r o l a n d i n f l u e n t i a l m i n o r i t y i n v e s t m e n t s i n
o u t s t a n d i n g s p o r t s - r e l a t e d b u s i n e s s e s t h a t h a v e s t r o n g b r a n d e q u i t y.
The firm is comprised of experienced private equit y professionals as well
as spor t s industr y executives who bring exper tise in the acquisition and
management of spor ts and spor ts-related franchises.
L A LI G A E V E N T partner
F o u n d e d i n 19 8 4, L a L i g a ( L i g a d e F u t b o l P r o f e s i o n a l ) i s a s p o r t s a s s o c i a t i o n
c o m p r i s i n g t h e 42 t e a m s t h a t m a ke u p t h e f i r s t a n d s e c o n d d i v i s i o n s o f
professional football in Spain. L aLiga, based in Madrid, is responsible for
t h e L a L i g a S a n t a n d e r a n d L a L i g a 12 3 l e a g u e s a n d t h e t e l e v i s i o n p r o d u c t i o n ,
w h i c h i n t h e 2 016 / 2 017 s e a s o n r e a c h e d m o r e t h a n 2 . 5 b i l l i o n p e o p l e g l o b a l l y.
T h e a s s o c i a t i o n a l s o h a s a n a c t i v e f o u n d a t i o n a n d i s t h e o n l y w o r l d ’s o n l y
professional football league with a league for intellec tually challenged
f o o t b a l l e r s : L a L i g a G e n u i n e.
GOLD PARTNERS
agencia efe media partner
Agencia EFE is the leading Spanish news provider in the world and one of the top 5
international news agencies. Efe is a trus ted news agenc y with more than 80 year s’
experience covering world news and event s. Our complete coverage includes breaking news
a n d w o r l d e x c l u s i v e s , f e a t u r e s , b u s i n e s s , l i f e s t y l e, e n t e r t a i n m e n t , a n d t h e e n v i r o n m e n t . E f e i s
the leading news provider of spor t news in Latin America and Spain where their information
is published and consumed by news media, clubs and spor t organizations along the Spanish
world.
A ssociation of luxury suite directors ( alsd) M edia partner
T h e A s s o c i a t i o n o f L u x u r y S u i t e D i r e c t o r s ( A L S D ) w a s e s t a b l i s h e d i n 19 9 0 t o p r o v i d e a s i n g l e
plat form for our member teams and venues with accurate and timely information from across
a l l l a y e r s o f t h e p r e m i u m s e a t i n d u s t r y. T h i s n e t w o r k o f s u i t e d i r e c t o r s a n d t e a m / f a c i l i t y
executives shares information and ideas to provide premium seat patrons with superior
s e r v i c e, s t a t e - o f - t h e - a r t a m e n i t i e s , a n d a n o v e r a l l e x c e p t i o n a l e x p e r i e n c e .
bundesliga international institutional partner
Bundesliga International is a full subsidiar y of the Deut sche Fußball Liga (DFL) and
responsible for connec ting and inspiring football fans around the globe. It s main focus is to
drive internationalisation by inspiring passion for the Bundesliga with contagious ‘Football
A s I t ’s M e a n t To B e ’ c o n t e n t u s i n g t h e h i g h e s t t e c h n i c a l i n n o v a t i o n s t a n d a r d s . B u n d e s l i g a
I n t e r n a t i o n a l i s m a r ke t i n g t h e a u d i o v i s u a l , s p o n s o r s h i p ( p a r t n e r s h i p) r i g h t s , b r a n d a n d d i g i t a l
licenses through a global network of 80 par tners.COAC H E S AC R O S S CO N T I N E N T S E V E N T S U P P O R T E R We D e s i g n , D e v e l o p a n d I m p l e m e n t C S R & C a u s e M a r ke t i n g I n i t i a t i v e s , E m p l o y e e E n g a g e m e n t , a n d F o u n d a t i o n L e g a c y P r o g r a m s t h a t p r o v i d e y e a r- r o u n d , s u s t a i n a b l e s o c i a l d e v e l o p m e n t p r o g r a m s . To d a t e w e h a v e b r o u g h t t o l i f e C o r p o r a t e L e g a c y P r o g r a m s i n 2 3 c o u n t r i e s o n 6 c o n t i n e n t s . E x i s t i n g p a r t n e r s h i p s i n c l u d e d e l i v e r i n g O l y m p i c a n d Wo r l d C u p Legacies, grassroot s ac tivation of multiple corporations sponsorship of English Premier League teams and being a communit y par tner for an Olympic Gold Medal athlete. Mos t r e c e n t l y w e w e r e s h o r t l i s t e d f o r B e y o n d S p o r t ’s G l o b a l I m p a c t o f t h e Ye a r A w a r d i n 2 017 a n d 2 018 CO N C AC A F institutional partner CO N C AC A F i s t h e C o n f e d e r a t i o n o f N o r t h , C e n t r a l A m e r i c a a n d C a r i b b e a n A s s o c i a t i o n Football. It is he governing body for football in the region, and one of six continental a u t h o r i t i e s t h a t a d m i n i s t e r t h e g a m e a l o n g w i t h F I FA . F o r m e d i n 1961 f r o m t h e m e r g e r o f the Football Confederation of Central America and the Caribbean and the Nor th American F o o t b a l l C o n f e d e r a t i o n , CO N C AC A F n o w h a s 41 m e m b e r a s s o c i a t i o n s . A s t h e a d m i n i s t r a t i v e b o d y f o r t h e r e g i o n , CO N C AC A F o r g a n i z e s c o m p e t i t i o n s , o f f e r s t r a i n i n g c o u r s e s i n t e c h n i c a l a n d a d m i n i s t r a t i v e a s p e c t s o f t h e g a m e, a n d h e l p s t o b u i l d f o o t b a l l t h r o u g h o u t t h e r e g i o n . datapowa marketing partner D a t a P O WA a r e a s p o r t s & e n t e r t a i n m e n t s p o n s o r s h i p a n d d i g i t a l m a r ke t i n g a g e n c y. Providing brands and right s holders with detailed measurement of ac tual and potential v a l u e o f s p o n s o r s h i p s a l o n g s i d e d i g i t a l m a x i m i s a t i o n s o l u t i o n s f o r m a r ke t i n g p r o g r a m m e s . D a t a P O WA h a s t h e s o l u t i o n s t o g i v e y o u a c c e s s a n d p o w e r f r o m y o u r o w n d a t a a n d o u r o w n M a r ke t i n g B i g D a t a a s s e t s . T h e c o r e o f o u r b u s i n e s s , t h e m a t h e m a t i c i a n s a n d d a t a s c i e n t i s t s , a r e c o n t i n u o u s l y e v o l v i n g o u r t e c h n o l o g y P O WA p l a t f o r m s , a n d o u r v i s i o n i s f o r t h e s p o r t s & e n t e r t a i n m e n t i n d u s t r y t o a d o p t i n t e l l i g e n t r e a l t i m e e v a l u a t i o n a n d m a r ke t i n g s t r a t e g i e s i n exchange for more return on their investment. D irectum translations E V E N T S U P P O R T E R D i r e c t u m Tr a n s l a t i o n s ® i s M e x i c o ’s l e a d i n g l a n g u a g e s e r v i c e s p r o v i d e r. N o m a t t e r t h e l a n g u a g e, t h e v o l u m e o r t h e d e a d l i n e, D i r e c t u m i s t h e r e f o r y o u . E F L I N S T I T U T I O N A L PA R T N E R T h e E F L ( E n g l i s h F o o t b a l l L e a g u e) i s t h e w o r l d ’s o r i g i n a l l e a g u e f o o t b a l l c o m p e t i t i o n . I t is the larges t single body of professional clubs in European football and is responsible f o r a d m i n i s t e r i n g a n d r e g u l a t i n g t h e S k y B e t E F L , C a r a b a o C u p a n d E F L Tr o p h y, a s w e l l a s r e s e r v e a n d y o u t h f o o t b a l l . T h e E F L , E F L Tr u s t a n d o u r m e m b e r c l u b s a r e a t t h e h e a r t o f c o m m u n i t i e s a c r o s s t h e c o u n t r y, p r o v i d i n g s h a r e d e x p e r i e n c e s f o r a l l a n d u s i n g t h e p o w e r o f spor t to improve lives. Da dunt et millam est haribusae et eium quodis eaque non perem. E X T R E M E P R pr partner E X TREME PR is the par tner of choice in the soccer indus tr y to reach new fans, engage with t a r g e t a u d i e n c e s , a n d e n h a n c e t h e b r a n d o f l e a d i n g o r g a n i z a t i o n s i n a f a s t- m o v i n g , m u l t i - l a n g u a g e, a n d m u l t i - c u l t u r a l e n v i r o n m e n t . W i t h m o r e t h a n 2 0 y e a r s o f p r o f e s s i o n a l s p o r t s e x p e r i e n c e e a c h , t h e f i r m ’s d i r e c t o r s h e l p c l i e n t s g r o w a w a r e n e s s a n d d r i v e b u s i n e s s i n N o r t h , C e n t r a l a n d S o u t h A m e r i c a – i n E n g l i s h , S p a n i s h a n d Po r t u g u e s e . T h e f i r m ’s c l i e n t r o s t e r i s c o m p r i s e d o f m a j o r t e a m s , l e a g u e s a n d o r g a n i z a t i o n s a c r o s s E u r o p e a n d t h e U. S . Through s trategic par tner ships with other leading spor t s -focused agencies, E X TREME PR can of fer a truly global ser vices to its clients. fcbusiness media partner Fo ot ba ll ha s g row n ex p o n e ntia ll y ove r t h e yea r s to w ha t i s n ow a mul ti - billio n p o u n d g lo ba l in d u s t r y. W i t h hu g e inve s t m e nt in hu ma n c a pi t a l, s t a d iu m inf r a s t r u c t u re, s p o r t s s c ie n ce, s o c ia l a n d d ig i t a l m e d ia a n d b roa d c a s tin g, fo ot ba ll a s a b u s in e s s i s n ow wo r ld c la s s in eve r y s e n s e. fc b u s in e s s ma g a zin e ha s b e e n a t t h e fo re f ro nt of t h e fo ot ba ll in d u s t r y s in ce 20 0 4, b r in g in g yo u inte r v iew s f ro m s o m e of t h e g a m e’s lea d in g exe c u ti ve s f ro m t h e UK’s lea d in g c lu b s a n d g ove r nin g b o d ie s, a s we ll a s a c ro s s Eu ro p e a n d b eyo n d. W i t h t h e la rg e s t rea d e r s hi p of d e c i s io n ma ke r s in t h e fo ot ba ll in d u s t r y, fc b u s in e s s co ntinu e s to ma ke hu g e s t r id e s w h e n lin k in g b u ye r s a n d s e lle r s a s we ll a s p rov id in g in s ig ht, d i s c u s s io n, re s ea rc h a n d info r ma tio n o n a ll to pic s t ha t im pa c t t hi s g rea t g a m e.
fifa master alumni academic supporter T h e F I FA M a s t e r A l u m n i ( F M A ) p l a y s a c r u c i a l r o l e i n c o n n e c t i n g t h e a l u m n i a n d c u r r e n t s t u d e n t s o f t h e I n t e r n a t i o n a l M a s t e r i n M a n a g e m e n t , L a w a n d H u m a n i t i e s o f S p o r t (a . k . a . F I FA M a s t e r) p r o g r a m m e t o t h e g l o b a l s p o r t s c o m m u n i t y. O r g a n i s e d b y t h e I n t e r n a t i o n a l Centre for Spor t Studies (CIES) in par tner ship with three univer sities - De Mont for t U n i v e r s i t y i n L e i c e s t e r ( E n g l a n d ), S DA B o c c o n i S c h o o l o f M a n a g e m e n t i n M i l a n ( I t a l y ) a n d t h e U n i v e r s i t y o f N e u c h â t e l ( S w i t z e r l a n d ); t h e F I FA M a s t e r w a s c r e a t e d t o p r o m o t e m a n a g e m e n t e d u c a t i o n w i t h i n t h e s p o r t s w o r l d . T h e M a s t e r i s c u r r e n t l y i n i t s 18 t h y e a r a n d h a s g r a d u a t e d m o r e t h a n 4 5 0 p r o f e s s i o n a l s , f r o m o v e r 10 0 n a t i o n a l i t i e s . goal media partner P a r t o f DA Z N G r o u p, G o a l i s t h e w o r l d ’s n u m b e r o n e d i g i t a l f o o t b a l l d e s t i n a t i o n . F o c u s i n g o n t h e b i g g e s t p l a y e r s , t e a m s a n d c o m p e t i t i o n s , G o a l c o v e r s t h e g l o b a l g a m e i n 18 l a n g u a g e s , across 38 local editions and is powered by more than 50 0 correspondent s and journalist s. A l w a y s w h e r e t h e f a n s a r e, m o r e t h a n 10 0 m e n g a g e w i t h G o a l c o n t e n t e v e r y m o n t h , w h e t h e r t h a t ’s o n Yo uTu b e, F a c e b o o k , Tw i t t e r, We i b o, o n G o a l ’s w e b s i t e s a n d m o b i l e a p p s . I n 2 018 G o a l b r o ke n e w r e c o r d s , a s d u r i n g t h e Wo r l d C u p, m o r e t h a n 159 m f a n s e n g a g e d w i t h G o a l , w i t h m o r e t h a n 110 m o f t h o s e f a n s c o m i n g t o G o a l ’s g l o b a l w e b s i t e s a l o n e . L I G A P O R T U G A L I nstitutional partner L i g a Po r t u g a l o r g a n i z e s t h r e e l a r g e c o m p e t i t i o n s e a c h s e a s o n , a l l s u s t a i n e d b y f o o t b a l l o f o u t s t a n d i n g q u a l i t y. w i t h 3 6 p r o f e s s i o n a l t e a m s p a r t i c i p a t i n g , i t i s a t a l e n t p l a t f o r m t h a t p r o j e c t s a n d e x p o r t s s o m e o f t h e s p o r t ’s b e s t p l a y e r s w o r l d w i d e . L i g a N O S r e p r e s e n t s t h e h i g h e s t l e v e l o f Po r t u g u e s e p r o f e s s i o n a l f o o t b a l l , b r i n g i n g t o g e t h e r 18 t e a m s w h o c o m p e t e amongst themselves across 34 game weeks. M ailman media partner H e a d q u a r t e r e d i n S h a n g h a i , C h i n a , M a i l m a n i s a g l o b a l s p o r t s d i g i t a l c o n s u l t a n c y a n d a g e n c y. M a i l m a n h e l p s t h e w o r l d ’s l e a d i n g s p o r t s o r g a n i s a t i o n s s e r v e t h e i r a u d i e n c e s a n d b u i l d t h e i r b u s i n e s s e s . W i t h o v e r 2 0 0 e x p e r t s a c r o s s t h e g l o b e, M a i l m a n s p e c i a l i s e s i n d i g i t a l s t r a t e g y, trans formation, social media, content produc tion and eCommerce. M A J O R L E AG U E S O CC E R I N S T I T U T I O N A L PA R T N E R Major League Soccer is the top -f light profes sional soccer league in the United States and C a n a d a a n d b e g a n p l a y i n 19 96 , s h o r t l y a f t e r t h e U. S . h o s t e d t h e 19 94 F I FA Wo r l d C u p. N o w in it s 25th season in 2020, ML S continues to grow at an explosive rate as the league features record-breaking at tendance and consumption, an inf lux of dynamic players, and 20 soccer stadiums. ML S has doubled in size during the past decade and now has 26 clubs throughout the United States and Canada, including the newes t expansion teams in Miami, Nashville and Cincinnati. M E X I C A N F O O T B A L L F E D E R AT I O N I N S T I T U T I O N A L PA R T N E R F o u n d e d i n 19 2 7, a t t h e F M F w e p r o m o t e t h e p r a c t i c e o f F o o t b a l l i n M e x i c o, r e p r e s e n t i n g a n d i n s p i r i n g M e x i c a n s f o c u s e d o n 5 s t r a t e g i c p i l l a r s : S p o r t s S u c c e s s , S p o r t s J u s t i c e, I n s t i t u t i o n a l Relations, Social Responsibilit y and ef fec tive and comprehensive Innovation. P O R T U G U E S E F O O T B A L L F E D E R AT I O N I N S T I T U T I O N A L PA R T N E R Po r t u g u e s e F o o t b a l l F e d e r a t i o n ( F P F ) f o r m e d i n 1914 , w i t h t h e n a m e Po r t u g u e s e F o o t b a l l U n i o n ( U P F ) m a d e u p o f t h r e e a s s o c i a t i o n s : L i s b o n , Po r t a l e g r e a n d Po r t o. I t w a s r e n a m e d i n 19 2 6 More than a hundred year s later since the foundation, based in Cidade do Futebol, near O e i r a s , i t i s i m p r e s s i v e t o s e e t h e i m p r o v e m e n t s t h a t h a v e b e e n m a d e, t h a t a l l o w s F P F t o b e considered one of the most successful football federations in the world.
sports integrity global alliance (siga ) institutional supporter
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s u p p o r t e d b y ke y s t a ke h o l d e r s . B y p r o m o t i n g b e s t p r a c t i c e s , u n i v e r s a l s t a n d a r d s a n d
credible global solutions, SIGA is ushering a new era in the governance and integrit y of
spor t. The mission of SIGA is to provide global leadership and safeguard the integrit y of
s p o r t t h r o u g h a s e t o f u n i v e r s a l s t a n d a r d s o n g o o d g o v e r n a n c e, f i n a n c i a l i n t e g r i t y, s p o r t s
bet ting integrit y and youth development and protec tion.
united soccer league ( usl ) I N S T I T U T I O N A L partner
The United Soccer League (USL) is the largest professional soccer organization in Nor th
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c o m m u n i t i e s a c r o s s t h e U n i t e d S t a t e s a n d C a n a d a . O v e r s e e i n g T h e U S L C h a m p i o n s h i p, U S L
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outstanding suppor t to member clubs and outside par tners.
U N I T E D S TAT E S S O CC E R F E D E R AT I O N I N S T I T U T I O N A L partner
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a n i n t e g r a l p a r t i n c h a r t i n g t h e c o u r s e f o r t h e s p o r t i n t h e U S A f o r m o r e t h a n a c e n t u r y.
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g u i d a n c e . T h e m e n’s t e a m h a v e b e c o m e r e g u l a r p a r t i c i p a n t s a t t h e F I FA Wo r l d C u p, r e a c h i n g
t h e q u a r t e r f i n a l s i n 2 0 0 2 . U S S o c c e r h a v e b e c o m e a w o r l d l e a d e r i n w o m e n’s s o c c e r a t e v e r y
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WO R L D F R E E S T Y L E F O O T B A L L A S S O C I AT I O N event supporter
T h e Wo r l d F r e e s t y l e F o o t b a l l A s s o c i a t i o n ( W F FA ) i s t h e w o r l d g o v e r n i n g b o d y f o r F r e e s t y l e
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rankings, competitions and educational programmes that deliver life and academic skills
through frees t yle. The spor t receives over 60 million video views ever y month of the year and
is regularly utilised by brands as a medium to engage consumer s at live event s and online.
F o l l o w a l l a c t i v i t i e s o f t h e A s s o c i a t i o n o n s o c i a l m e d i a p l a t f o r m s @ t h eW F FA . A l l y o u n e e d i s a
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