COMPANY CREDENTIALS TRUSTED BY MAJOR BRANDS AND THE WORLD'S MOST INFLUENTIAL PERSONALITIES - Lateral Events
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TRUSTED BY MAJOR BRANDS AND THE WORLD’S MOST INFLUENTIAL PERSONALITIES COMPANY CREDENTIALS
AGENDA
03 05
Company Overview Premium Events
07 09
Business Events Why Hire Lateral to
Manage Your Events?
10 11
Who We Work With Theatre Events
14 17
Major Annual Delivering Events as
Events Covid-19 Restrictions
are Lifted
18 23
Gallery Contact Us
2
COMPANY OVERVIEW
Now in our 25th year of operations, Lateral Event
Management is a multi-award winning, independent,
creative and diverse event management company that
creates extraordinary public and corporate events,
both live and virtual, across Australia, the United
Kingdom, New Zealand and Singapore.
Lateral is a full-service event management agency that
specialises in the following:
– PREMIUM EVENTS
– BUSINESS EVENTS
– THEATRE SHOWS
– MAJOR ANNUAL EVENTS
In a typical year, Lateral manages:
Complex events for between
15
1,000 – 8,000 attendees
Corporate events for between
20
250 – 1,000 attendees
Premium events for between
80
20 – 250 attendees
Attendees that attend
90,000
Lateral’s events per year
Click here to watch the
Lateral Events Show Reel
3
THE LATERAL PURPLE +
Purple, the colour associated with nobility, luxury,
power, ambition and representing creativity and wisdom.
Purple is exemplified as a plus sign within the Lateral ‘a’
and a plus symbol on Lateral’s core projects.
As an events agency, Lateral closely considers the
importance of the integration of creativity and wisdom
in all we do. The purple + is our constant reminder to
strive for perfection, to earn an A+.
4
PREMIUM EVENTS
Lateral Events is the undisputed market leader in
premium events; money-can’t-buy experiences
impeccably delivered and underpinned with exhaustive
risk mitigation strategies.
We come up with extraordinary and unique concepts
that guarantee RSVPs from your AAA client list and
deliver to an unparalleled level.
Our name, Lateral Event Management, says it all;
we have a canny ability to combine informed lateral
thinking with pragmatic event management skills to
develop events that deliver.
We have delivered some of the largest and most
prestigious events in the country, and we will continue
to do so. Still, in any given week, we can be found
quietly delivering highly impactful premium events of
all sizes and complexities, on budget, on time and
always with the positive attitude that is a core element
of Lateral’s culture.
5
PREMIUM EVENTS
Lateral’s in-house services include:
– Lateral is an event creator; developing completely
original and unique event experiences from the seed
of an idea through to impeccable delivery
– Local and international talent/speaker recruitment
and management
– Creation of budgets, profit & loss statements;
complete financial management & reporting
– Interface with outsourced services such as
audio-visual production & event theme hire
– Event marketing, database marketing, digital
marketing, delegate & registration boosting
– Guest registration, registration payments and
proactive RSVP management
– Graphic design for all digital and physical
event elements
– Development of risk registers, risk mitigation
plans, emergency management plans
– Development of timelines, run sheets, guest
lists, call sheets
– Full event planning and impeccable onsite
event delivery
– Post event reporting
6
BUSINESS EVENTS
For conferences and meetings, Lateral has specialist
expertise across conference management, design,
planning and delivery, including exhibitions, social
programs, registration, accommodation, marketing,
and event technology.
7
BUSINESS EVENTS
Lateral creates, manages and delivers Business Events
including:
– Summits, forums, meetings and conferences
– National and international road shows
– Corporate family days
– Major sporting event hospitality
– Award nights
– For many clients we manage entire event
programs end-to-end
8
BUSINESS EVENTS WHY HIRE LATERAL TO MANAGE YOUR EVENTS?
– We are phenomenal value for money. We are – Lateral’s personal network of globally renowned
adept at running events on very frugal budgets personalities is unsurpassed
and making them look extraordinary while
meeting all the KPIs – Lateral can scale up for major events; we
regularly work with an event workforce of 450 or
– Lateral is a highly professional, creative and more for major events
pragmatic team of full-time critical thinkers
and problem solvers – Lateral is adept at event marketing, delegate
boosting, digital marketing and data management
– Lateral brings an unblemished record of
corporate event management stretching back – Lateral operates an efficient and user-friendly
twenty-five years in-house online registration system.
– We are constantly reinventing, honing and creating – Lateral brings the operational expertise of
new event concepts that are the envy of the challenging major mass participation outdoor
events industry events to corporate events
– Lateral brings the creative skills of live theatre – Lateral is thorough; a safe pair of hands. Ask to
and intellectual entertainment to corporate see our Event Risk Register/Risk Mitigation Plans
events and conferences and Event Emergency Management Plans
– Lateral operates on an open accounting system.
All client funds are held in dedicated trust
accounts, all commissions are disclosed to the
client; all expenses are charged at cost
9
WHO WE WORK WITH PAST AND PRESENT
10THEATRE SHOWS
Lateral invented the concept of ‘Intellectual
Entertainment’; writing, producing and promoting
public tours with globally recognised personalities,
each a leader in their field.
11LATERAL’S UPCOMING ‘INTELLECTUAL LATERAL’S RECENT ‘INTELLECTUAL
ENTERTAINMENT’ LIVE THEATRE AND ARENA ENTERTAINMENT’ LIVE THEATRE AND ARENA
SHOWS FOR 2022 INCLUDE: SHOWS HAVE INCLUDED:
– Prof. Brian Cox – HORIZONS: A 21st Century Space Odyssey – Sir David Attenborough – The Third Dimension
– Dr. Michael Mosley – A Life Changing Exprience – Live on Stage: – Bill Bryson – Observations on Life and the Human Body
Weight loss, sleep, wellness and how your body works
– Sir Michael Palin – Live on Stage
– Geoffrey Robertson QC – It’s No Longer Hypothetical
– Massimo Bottura – The Best Chef in the World
– Mary Trump – Live on Stage
– Rick Stein – Live on Stage
– Sarah, Duchess of York – Live on Stage
– Olivia Newtown John – In Conversation
– Marcho Pierre White – Out of the Kitchen
– Commander Chris Hadfield – A Spaceman’s View of the Planet
– Heston Blumenthal – Out of the Kitchen
12MAJOR ANNUAL EVENTS
Lateral creates, owns and manages premium major events.
L’Étape Australia by Tour de France, is our flagship event,
a unique premium annual road cycling event that provides
an experience as close to riding in the Tour de France as
it is possible for an amateur rider to get.
Run on fully closed roads, over a beautiful and varied
course with three challenging climbs, L’Étape Australia
is run under full Tour de France professional conditions
and with world-class mechanical support provided by
Shimano. L’Étape is Australia’s most competitive event for
amateur riders, while also providing a safe and enjoyable
traffic-free riding environment for those who are not so
competitive, but just want to have fun and complete the
magical course.
13Drops + Hoods – Snowy Mountains is the most
exciting cycling event in recent times.
Drops + Hoods was developed based on the
feedback we received from thousands of riders,
augmented with learnings from the global pandemic.
Rather than one massive ride, Drops + Hoods
combines multiple medium-sized rides, making them
low impact for the local community, fun to ride and
safe to operate. Lateral Events is ever at the forefront
of innovation in events, and we are excited to reveal
Drops + Hoods.
Road, gravel, and mountain bike events give you
the chance to try something new and mix up your
disciplines. Bring the whole family and bring your
friends – there is something for everyone. Drops +
Hoods brings you the official legacy routes of the
L’Étape Australia Race and Ride. Announcing the most
challenging and the highest ride in Australia – 271km /
5,025m. Not for the fainthearted, this ride will test your
endurance. At 271km with 5,025 height meters, this
ride takes you over the highest paved road in Australia.
Starting in Jindabyne, this route travels to Rocky Plains,
Berridale, Dalgety, Beloka, past Thredbo to Siberia,
then Perisher and Charlotte Pass (the highest paved
road in Australia), before a long descent to Jindabyne
and a well-earned Kosciuszko Pale Ale.
Look out for further Drops + Hoods events to be
announced in 2022.
14NOBA brings together the most popular genres in
arts and entertainment, and the biggest names from
those genres from across the world, into one vibrant
four day live.
15MAJOR EVENT MANAGEMENT SERVICES
With a highly qualified and successful in-house team,
Lateral offers project event management, be it total
end to end, working in an advisory role, or managing a
specific aspect of an event or series of events.
Areas of expertise include project planning,
stakeholders and local authority relationship
management, event management, traffic management
plans, risk management, registration, event marketing,
branding activation and on-site production.
16DELIVERING EVENTS AS COVID-19
RESTRICTIONS ARE LIFTED
Lateral has engaged a panel of medical practitioners – Provide the safest possible environment for our
working on the frontline against COVID-19 to work with unique events
the Lateral Team in the development of the measures
required to deliver events in the post-Covid era. – Abides by the State Health Authority rules and
regulations of each state
All three panel members are experienced in medical
disaster logistics and have delivered over 25,000 – Abides by the best practices of
COVID-19 medical assessments in workplaces; the the Federal Government and World Health
largest workplace COVID-19 testing protocol in Organisation
Australia. They have experience in managing fever
clinics and COVID-19 medical wards in tertiary – Works in cooperation with venues and suppliers
hospitals, giving them early access to the latest Federal to ensure a whole-of-event approach is taken to
and State Government guidelines, as well as insight observe the protocols
into the latest infectious disease research. We have – Recognises guests’ anxieties through the various
ongoing dialogue with this panel to ensure a gold- stages of Covid Management
standard of COVID-19 safety for the delivery of events.
Lateral is prepared to rapidly update these safety
All Lateral staff have completed training with this panel
protocols to meet any change in social distancing
of medical experts, as well as a course in Infection
restrictions mandated by each State.
Control Training specific for COVID-19 run by the
Australian Government. A detailed ESPP, Risk Register and Risk Mitigation
Plan will be developed for each event, which is
The team at Lateral has also updated its Event Safety
specific to the venue, the event and the government
Protocol Plan (ESPP) to include new measures
rules and regulations at that time.
for COVID-19.
All Lateral’s staff have voluntarily opted to be
This plan is guided by Lateral’s panel of medical
fully vaccinated.
experts and will deliver events in ways that:
17Watch video here
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CONTACT US
Lateral Event Management
Level 11, 4 Martin Place
Sydney NSW 2000 Australia
info@lateralevents.com
(02) 9251 2205
Simon Baggs
Chief Executive Officer
simon.baggs@lateralevents.com
Megan Peters
General Manager
megan.peters@lateralevents.com
Florent Malézieux
Head of Sport
florent.malezieux@lateralevents.com
Isabelle Cherry
Head of Premium Events
isabelle.cherry@lateralevents.com
Click here to watch the Lateral Events Show Reel
Lateral EventManagement – Homepage
LÉtape Australia – Homepage
Drops + Hoods – Homepage
23You can also read
