COMMUNITY SHARE OFFER - The Walled Garden Shop and Café

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
Plumstead Community Shop Ltd

COMMUNIT Y SHARE OFFER
                                The Community Shares Standard mark is awarded by the Community Shares Unit
                                to offers that meet national standards of good practice. For more information about
                                community shares, the Community Shares Standard mark and the Community Shares
                                Unit go to: communityshares.org.uk

Produced and published by Plumstead Community Shop Ltd. Registered with the Financial Conduct Authority (No RS007642)
COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
Offer summary
Plumstead Community Shop Ltd is offering the sale of shares for the project to build and
open a shop and café in the walled garden on the former hospital site in Little Plumstead
in 2019.

The opening date of the share offer is Friday, 27 July 2018. The closing date of the share offer is
Sunday, 16 September 2018. The Management Committee reserve the right to extend the offer
beyond this initial period if they believe doing so would benefit the share issue.

Minimum investment per individual is £100. Maximum investment per individual is £10,000.
The Society is seeking a minimum of £100,000 from this offer, an optimum of £125,000 and a
maximum sum of £150,000.

Community shares are fully at risk and you could lose some or all of the money you invest. You
have no right to compensation from the Financial Services Compensation Scheme, nor any right
of complaint to the Financial Ombudsman Service.

You are advised to read this document in conjunction with the Plumstead Community Shop Ltd
Business Plan and obtain independent financial advice if you are unsure about investing. Copies of
the Business Plan and Society Rules are available on our website: www.thewalledgardenshop.co.uk.

This share offer document
     •   Outlines what we are seeking to do and why we think this matters to our community
     •   Explains the community share offer and provides information about the Plumstead
         Community Shop project
     •   Invites you to invest in Plumstead Community Shop Limited
     •   Has been produced by and is endorsed by the Management Committee of Plumstead
         Community Shop Ltd
     •   Plumstead Community Shop Limited is a society registered with the Financial Conduct
         Authority (FCA)and its registered number is RS007642 and the registered office is 2,
         Kevill Davis Drive, Little Plumstead, Norwich, NR13 5FB

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
Community Shares
Standard
This share offer document has been awarded the Community Shares Standard Mark by the
Community Shares Unit in recognition that it meets national standards of good practice.
These standards ensure that:

     •   The offer document and application form are easy to understand
     •   You are provided with all the facts you need to make an informed decision
     •   The facts are supported by the annual accounts and/or Business Plan for the Society
     •   Nothing in the documents is purposefully incorrect, confusing, or misleading

Societies are asked to sign a Code of Practice requiring them, among other things, to give
the public a right of complaint to the Community Shares Unit. For more information about
community shares, the Community Shares Standard Mark and the Community Shares Unit go
to: www.communityshares.org.uk

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
Who we are...
We are a group of local people who came together after a public meeting in April 2017. We
formed a Community Benefit Society, registered with the Financial Conduct Authority
(No R007642) in October 2017. Our plan is to restore the walled garden on the site of the
former Little Plumstead hospital, and within its walls, build a village shop and café to serve
the communities of the Plumstead villages and Thorpe End. The Post Office has confirmed
that we will be able to include a local Post Office service within the shop.

The project has been supported from the outset by our Parish Council, Broadland District
Council, Broadland Clinic (HPFT-NHS trust) Norfolk Pro-Help, the Norfolk Foundation and a
local charity trust, all who want to see this community project come to fruition. We have received
£18,550 so far to help with the start-up costs.

We are also expecting to receive financial help for the capital cost of building the shop and café
from our Parish Council and Hertfordshire Partnership Foundation Trust (HPFT).

A community survey last year showed that almost everyone who lives or works in the area would
welcome the convenience of a local shop. The café will give the community a new, warm and
friendly meeting place. The walled garden will be brought back to life, creating space to grow food
or just sit outside the café and enjoy a cup of coffee and piece of cake.

The shop and café will employ a full-time manager and an assistant manager. Local volunteers not
only fulfil the remaining staff requirements and also form the core of a loyal customer base going
forward.

Our trading projections are based on well-documented and proven evidence from other
community businesses and our own market research. Looking at other community shops in
East Anglia, Rocklands Community Shop has a community of 280 homes and had a turnover
£241,000 in 2017. Great Ryburgh has a catchment of 270 houses and had a turnover of
£169,000 in 2017.

We plan to have more retail selling space than both of these two examples as “enough space” is
also an issue. Our Parish has 1000 homes in Great and Little Plumstead and an additional 500
in Thorpe End Green. Other community shops have told us that a reasonable assumption is that
50% of households in a catchment area will spend around £10 per week. Based on this we have
conservatively forecast a first-year turnover of £260,000 covering Great and Little Plumstead
only (500 households using the shop).

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
For the café, our projections are based on serving 30 customers per day and a typical transaction
price of £3.75 per customer, showing sales in the first year of £40,950.

Of 300 community shops that have been opened in the last 10 years none have failed and there
is strong evidence that community ownership with its volunteer support and engagement is a
successful business model. We feel that our successful application for a local Post Office will be a
further big help in increasing general turnover. The business is forecast to run profitably and on a
sustainable basis going forward.

Trading projections

                                Year 1           Year 2         Year 3
  Sales                        300,950          331,045         356,166
  Purchases                   (213,044)       (234,601)       (252,252)
  Post Office commission           3,000          3,000           3,000
  Wages & NI                   (45,301)         (47,566)       (49,944)
  Depreciation                 (22,367)         (22,367)        (22367)
  Trading costs                 (15,818)        (16,609)        (17,439)
  Trading profit                   7,420         12,903           17,164

We expect our opening hours will be: Monday to Saturday: 0800-1800 Sunday: 1100-1600

We are registered with the Financial Conduct Authority, and in accordance with our rules,
surpluses we generate from trading will be used to benefit the communities of Great Plumstead,
Little Plumstead and Thorpe End.

The Society is managed by an elected Management Committee, and those that have reached their
term will either step down at the Annual Members’ Meeting or may offer themselves for re-election
along with any other members who would also like to be elected onto the Management Committee.

The current Management Committee of Plumstead Community Shop Limited is:
Adrian Nagle - Chair, Ellie Edgar - Secretary, Debbie Tomkins - Treasurer, Vicki Aiken,
Louise Amond, James Richards.

Collectively, the committee brings together a broad range of business skills and experience
which they are voluntarily providing for the benefit of this project. Other than their commitment
to buy shares in the Shop and Café, they have no other vested interests. Biographies for the
Management Committee are included in the Business Plan. Both the Business Plan and the
Society’s Rules are available on our website www.thewalledgardenshop.co.uk.

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
This is your invitation
This is your invitation to invest in this new community enterprise and become a shareholder
in your new shop, café and walled garden. As a community benefit society, all our members
are equal, with one vote per shareholder, irrespective of the size of their holding.

This prospectus tells you about the project and the benefits (and risks) of investing in what will
become your community-owned shop. We are being advised by the Plunkett Foundation, who
have helped more than 300 communities open and operate a community owned shop.

They tell us that whilst the convenience of a local shop is important to people, so too is the way a
community shop becomes a community hub. That’s why we’re including a café where people can
meet and talk.

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COMMUNITY SHARE OFFER - The Walled Garden Shop and Café
Our vision
Putting the walled garden, shop and café at the heart of our community.

The community shop, café and walled garden will become a welcoming place where residents
and visitors to the Plumstead villages can meet, eat, shop and perhaps learn new skills by
volunteering behind the counter or in the garden.

We know from the experience of other community-owned shops that they become a natural
meeting place, where new friendships can be forged, and feelings of loneliness alleviated.

Our vision includes:
     •   A meeting place that supports social interaction and is a source of information for the villages
     •   Outreach services which enhance quality of life and reduce social isolation
     •   Shared learning and development opportunities
     •   A place of beauty; a garden to explore, develop and tend
     •   A shop that offers a range of essential products that the community needs
     •   An outlet for locally produced goods and services
     •   Engaging volunteers to contribute to the shop, café and garden to deliver supportive
         services to the community
     •   An opportunity for younger residents to develop skills and experience, vital to obtain a
         first job
     •   An opportunity to grow food (fruit, vegetables, herbs) by and for the community
     •   Retaining the history of the walled garden and the hospital site

Why should I invest?
By investing you will be helping to:
     •   Create a fantastic local community-owned shop and café that will meet both your needs,
         and the needs of future generations
     •   Create a hub where people can meet, drink, eat, celebrate, commiserate, do business,
         raise funds for good causes and bring more activity, life and fun into our midst
     •   Create and secure jobs: in the shop, café and garden and among local suppliers of food
         and produce that supply the shop and café
     •   Create boundless volunteering opportunities in the shop or the café or perhaps in
         the garden

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The story so far...
  The last remaining local convenience store which was located in Great Plumstead finally
  closed in January 2016. It had already lost its Post Office franchise several years earlier.

  The project came about when social entrepreneur Robert Ashton saw the opportunity to establish
  a community shop to replace what had been lost. He gained the support of Hertfordshire
  Partnership Foundation NHS Trust who saw the potential for vulnerable adults they support to
  gain valuable work experience through volunteering opportunities.

  The Parish Council has agreed to lease us the walled garden, where the shop and café will be built.
  Our architect Gary Pearce’s design for the shop reflects the setting. Set in a prime location, the
  building will be approx. 225m2 and be built with a brick plinth foundation wall and then timber
  framed with external wood cladding. An existing wall will provide a natural divide between the shop
  and café and become an interior feature. Our aspiration is to provide a building sympathetic to
  the Victorian Walled Garden. Roof lanterns will complement the Victorian look, providing a light
  and airy interior space. The shop floor retail space will be 100m2 enabling an extensive range of
  products to be stocked. The café area of approx. 60m2 and a meeting room of about 20m2 will
  provide covers for between 35 to 40 people. The café will extend into the garden with covered
  patio and an uncovered seating area for sunny days.

  The garden itself, which is now overgrown, will be regenerated. We plan to form a “friends of the
  garden” group to oversee the coordination of planting schemes and design. We envisage a range
  of shrub and flower borders together with areas for growing fruit and vegetables. As a Victorian
  garden we feel to place an emphasis on heritage varieties as another way of keeping that link to
  the garden’s history. It will be a place to “work” to sit and be; to enjoy.

  A community survey showed that there is strong demand for a community shop and café within
  a restored walled garden. Both our Parish Council and Broadland District Council are very
  supportive of the project.

  Everyone we talk to can see the potential for this exciting new venture:

      will use the                want the shop                    of people think                  want the shop
95%   shop at least
      once a week
                      90%         to include a
                                  Post Office
                                                       95%         a community
                                                                   shop is important
                                                                                       60%          to stay open
                                                                                                    after 6pm

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What is a Community
Benefit Society?
The society will be owned by its member shareholders under the name of Plumstead
Community Shop Ltd T/A The Walled Garden Community Shop and Café (the ‘Society’).
The Society can only carry out business for the benefit of the community which it serves.

Trading profits will be either reinvested to maintain and improve our facilities, fund share
withdrawals or support other community projects. Finally, if all community objectives are satisfied,
the management committee can, at its discretion, pay a modest interest to shareholders although
it is not our plan to do so.

A Community Benefit Society is an equitable organisation, with every member having just one
vote, irrespective of how many shares they hold. We have set a limit, so no individual can hold
more than 10% of the shares. Business decisions will be made by a management committee of up
to 12, elected by and from the membership annually at the AGM.

Community Benefit Societies are member-owned organisations that seek to provide benefits for
their community.

The benefits of a larger membership include:
     •   Having a larger number of people who have a financial interest in the running of the
         enterprise and who are more likely to use it regularly
     •   A greater number of people who attend AGMs and committee meetings and positively
         contribute to the overall direction of the business
     •   A more accessible pool of people to draw on when committee numbers are falling, or
         when more volunteers are needed to help run the business

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The Investment
We estimate that the total cost of building the shop and café, fitting out and stocking it, and
starting the initial phase to regenerate the walled garden will cost £550,000.

To date we have received budget costings from a local builder as outlined below and we will
be seeking formal tenders shortly. We do plan to use a local builder and to make the building
energy efficient and as low cost to run as possible. We also want to create an enjoyable shopping
experience with a light and airy internal space, stocking a range of everyday essentials and
supporting local suppliers wherever possible. Reducing food miles, and plastic packaging through
bulk purchasing and refilling are options. Being community-owned means we have the flexibility
to stock items and sell in any way that the community wants to support.

  Construction of the shop and café                    310,000
  Kitchen servery and shop fittings                     40,000
  Car park and landscaping                              30,000
  Architect, survey and planning fees                   36,000
  Refurbish existing buildings                          15,000
  Arboreal and remedial work                             12000
  Renewables, solar, heat pump, rain collection         37,000
  Opening stock                                         20,000
  Working capital                                       25,000
  Contingency                                           25,000
  Total                                                550,000

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In addition to equity capital raised by this share offer, we have identified potential grants for which
we have submitted or plan to submit applications as summarised below:

  Shareholder Equity
  Community Share issue                            Launching 27 July                      125,000
  Potential equity investment by                   An application may be                       0*
  the Community Shares Booster                     considered for Pathway 3
  Programme                                        of the programme.
  Grant Providers
  Parish Council-Community                         Agreed in principal                    60,000
  Infrastructure Levy-contribution
  Hertfordshire Partnership                        Agreed in principal                    60,000
  Foundation Trust Grant
  Rural Leader development                         Through first round.                   90,000
  Programme                                        Full application 20/9/18
  Big Lottery reaching                             Through first round.                    37,000
  communities                                      Full application in process
  Virgin Money                                     Application made, decision Sept.       50,000
  Broadland District Council                       Capital grant application to be made    10,000
  Local Charitable Trusts                          2 applications made                    60,000
  Sport England Community                          Expression of interest being made      60,000
  asset fund
                                                   Total                                  552,000
  Operational Grant Support
  Princes Countryside Fund                         Help with salaries and post build 		 50,000
                                                   trading costs. Application made
  *Budgeted at zero pending a detailed assessment of the programme and our eligibility

  The Community Shares Booster Programme is an investment of withdrawable shares and we
  would give preference to a grant were we to meet the eligibility criteria. It is essential that we
  have community support with our share issue as winning grants depends on this. We will also put
  into place an overdraft or short-term loan facility to enable cash flow as some grants require
  stages of the work to be completed to be able to draw down the grant. If we are not successful
  in achieving the £550000, then we will explore the possibility of downscaling the project. We
  will consider building the shop only, in its current proposed position, and build the café later
  when funds allow or through a later second share issue. Our existing design could be modified to
  just build the shop whilst retaining all the other positive aspects mentioned including a Post Office.

  A further, more detailed breakdown can be seen in Section 7 of the business plan.

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Our targets
The share issue needs to reach at least £100,000 before the Society will consider it
a success and we can accept up to £150,000 in total. Should the Society only reach
£100,000 then we may have to consider a small business loan to be able to open the shop
as long as the grants are achieved.

Continuing local fundraising efforts during 2018 are also a potential source of funds. In the event
of the share offer exceeding £150,000, all those applying for 1,000 shares or less would receive
the full amount applied for while the remaining applications would be scaled back in proportion
and money refunded to ensure the maximum target was not exceeded.

The more Plumstead Community Shop raises from members, the less it needs to secure in
loan and grants and the sooner we will be able to invest in the enterprise for the benefit of the
community. It will also allow for contingency if not all our grant applications are successful or raise
the amount hoped for. As set out previously, the Society intends to apply for a number of grants
to cover some of the costs of the project. If we are awarded only a part of the figure applied for,
then the project may proceed but we would need to seek corresponding further funding. If the
grants are not awarded, then the project plan will be revised. If the awards are granted in full, and
assuming the minimum share capital is raised, the project will proceed as planned.

What happens if we are
successful in this share
issue?
Provided sufficient grant funding is awarded and the minimum target met, we will commence
the project. We hope to be able to open the new shop and café in 2019, but this is heavily
contingent on being successful with the fundraising and on the construction schedule.

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What happens if we are
not successful in this
share issue?
In the event of not reaching the minimum figure of £100,000, providing we are confident
that we can achieve our other fundraising targets, we will extend the share offer until we are
in a position to commence work, but the project may be delayed. If the optimum target of
£125,000 is not met but we do reach the minimum target of £100,000, we will seek to raise
the remaining amount in business loans, grants, and other means.

If finally, we cannot raise enough through capital grants, shares, and other means, work on the
new shop and café will not commence, and the share investment will be returned in full. Until
then shareholder funds will be held as restricted funds and not used for any other purpose.

Is this a sound proposition
and is the business viable?
We believe that our business plan represents a sound business proposition showing a
potential modest surplus from year one of trading and an accumulated profit after 3 years
of around £37,000. Our expectation, based on the experience of similar community
enterprises, is that with the support of the village there is no reason why we cannot succeed
as a community shop and café.

A successful share issue will demonstrate community support and make our grant applications
far more likely to succeed, and we’ve been inspired by the experience of more than 300 similar
community-owned shops that are already trading profitably.

                                                13
The share offer
Shares are priced at £1 and the minimum investment is 100 £1 shares. The maximum
number of shares per person is 10,000 shares (£10,000). The Society will not accept
any investment greater than £10,000 from a single individual. We have set this limit to
encourage a wide share ownership and ensure that no single individual member shareholding
exceeds more than 10% of the issued share capital.

All members are entitled to have a say in how the Society is run. Any person over 16 years
of age and who supports the Society’s purpose can apply for shares. Organisations, whether
incorporated or not, who support the project can also apply. Regardless of how many shares they
hold, every member will have one vote at members’ meetings; this makes for a very democratic
and inclusive structure.

Community shares such as these can only be issued by societies. Societies are subject to the
Co-operative and Community Benefit Societies Act 2014. This Act allows societies to issue
community shares, otherwise known as withdrawable shares. These shares are not transferable
except on the death or bankruptcy of the shareholder.

Shares may be withdrawn at face value after a minimum period of three years (or such other
period as the Management Committee may decide) and at the absolute discretion of the
Management Committee having regard to the needs of the business and only if trading conditions
allow. Withdrawals must be funded from the profits or reserves of the business, or from new share
capital raised. From year 4 onwards, the management committee would limit withdrawals to 10%
of the share capital – only if trading conditions and the needs of the business allow.

The value of a share in the Society cannot increase beyond the nominal value of £1 and may be
reduced if liabilities exceed assets. However, because the shares are issued by a corporate body,
no further liability can fall on you as a shareholder.

Plumstead Community Shop Ltd is subject to an asset lock and the Society therefore cannot be
sold for the benefit of its member shareholders. In the event of a solvent winding up, assets would
be sold, and after creditors are paid, shareholders could be repaid up to the nominal value of their
shares. Any surplus would be put to community use. If the Society’s liabilities were more than the
assets, shareholders would lose their investment.

It is the aim of the Society to attract as wide a membership as possible from within the
local community as this will mean maximum involvement and interest in ensuring that the
business will succeed and be valued by all. Anyone with an interest in, or connection with our
project can buy shares.

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Financial Returns and
the Social Dividend
Our rules allow interest to be paid on shares but given the aims of the project, the current
Management Committee intends to reinvest any surplus in the community rather than
pay interest. Over time, members can review this policy. Subject to HMRC approval, you
may be able to receive up to 50% tax relief on your investment if you are a UK taxpayer.
However, it is best to think of community shares as an investment in the future well-being of
the community.

This enterprise is not an exercise in generating financial profits for shareholders. Its intention
is to generate other forms of dividend for the community including;
     •   Having a local shop for essential items and once again having a Post Office
     •   A café serving great coffee and cake
     •   Providing an opportunity to work with good quality local producers, reducing food miles
     •   Reducing car journeys travelling to supermarkets
     •   Providing a community information hub and meeting place
     •   Offering volunteer opportunities within the shop, café or garden to the whole community
         including service users of the nearby Broadland Clinic

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What are the tax
benefits?
There are a number of tax relief schemes available to members of community benefit
societies, all designed to encourage investment in community projects and/or start-up
businesses. The Management Committee is applying to HMRC for advance assurance that
this share offer meets the requirements of the Seed Enterprise Investment Scheme (SEIS).

Under this scheme, investors may be able to claim the following tax benefits:
     • Investors can obtain 50% relief for income tax on the cost of shares, on a maximum
        annual investment of £100,000.
     • Loss relief - Should the company go bankrupt, investors may claim loss relief on their
        investment and can choose to set the loss amount, less any income tax relief already
        given, against their income.
     • 100% inheritance tax relief (provided the investments have been held for at least two
        years at time of death).

Under the scheme, investors will be able to claim 50% income tax relief on their share purchase.
This is regardless of the rate of tax they pay, providing they have paid sufficient tax to cover the
amount being reclaimed.

This will include both tax paid in the year in which the investment is made and the preceding year.
The business has to trade for four months before a formal application for qualification for the
relief can be made by the business. The relevant form will then be provided, enabling you to make
the appropriate claim to HMRC for tax relief at that time.

This means for example:
    a) You invest £1,000, you can claim £500 tax relief in the year you made the investment.
        Therefore, your net investment cost is £500.
    b) Your tax liability for the year is £10,000 (tax that you actually pay) and you invest
        £10,000, your tax liability reduces to £5,000 therefore your net investment is £5,000.

To qualify for tax relief, the shares have to be held for a minimum of three years. This very
generous support by the government to investors in small start-up businesses recognises the risk
involved. We hope that this will encourage strong interest in supporting the share issue.

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To qualify, the investment must be personal and individual and not by a company

If you wish to make an SEIS qualifying share purchase, make sure you tick the relevant box on the
application form.

For further details of SEIS tax relief, you should read the HMRC guidance and you should
take independent tax advice.

Please note that although we have applied for advance assurance, the amount of tax relief if
any, cannot be guaranteed by the Society.

Member benefits
Each member will receive their own membership card. This will entitle them to varying
member offers in the shop and café. For example, a free drink if you buy a sandwich and cake
in the café.

In common with other community shops, members will play a key role in ensuring the shop and
café is successful, not only by volunteering and being actively involved in helping run the business,
but also by using the shop regularly and contributing to its overall trading success.

We will use member offers to make membership both rewarding and fun. We want you to
enjoy using your community shop and café.

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Is the investment
guaranteed?
No, this is a long-term investment for the benefit of the community. It is not the same as
the more familiar investment in a private sector business where investors hope to make
capital gains from an increase in the value of shares held which are freely marketable.

The value of a share in the Society cannot increase beyond the nominal value of £1 and may be
reduced if liabilities exceed assets. However, because the shares are issued by a corporate body,
no further liability can fall on you as a shareholder.

The Society is subject to an asset lock and therefore cannot be sold for the benefit of its member
shareholders. In the event of the business failing, assets would be sold, and creditors paid. Finally,
shareholders can be repaid up to the value of their shares. Any surplus will be transferred to
another asset locked Society. If the Society’s liabilities are more than the assets, shareholders will
lose their investment.

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Risks
We have identified a number of risk factors for the society:
    • Inadequate funding i.e. failure to raise sufficient capital at the outset
     •   Dependency on a volunteer workforce
     •   Failure to achieve the predicted level of turnover on an ongoing basis

For a more comprehensive list of risks please refer to our business plan.

This list is not necessarily comprehensive, and any trading activity is vulnerable to changing or
unanticipated risk. However very few community shops within the Plunkett Foundation network
have failed; community-owned shops have been proved to be more resilient than those opened
for profit alone.

The Society share offer is exempt from the Financial Services and Markets Act 2000 or
subsidiary regulations; this means you have no right of complaint to an ombudsman and you could
lose some or all of the money you invest.

A community benefit society is registered with, but not authorised by, the Financial Conduct
Authority and therefore the money you pay for your shares is not safeguarded by any depositor
protection scheme or dispute resolution scheme.

As your investment could carry a risk, please consider it carefully and, if needed, seek
independent financial advice.

                                                  19
Frequently Asked
Questions
Who can become a Member?

Anyone with an interest in the communities for which Plumstead Community Shop has been
established is eligible to become a Member. You do not have to live in the villages or the local
communities. The Management Committee may refuse any application for membership at its
absolute discretion.

Am I being asked to pay an annual subscription?
No. All shareholders are Members from the point they invest, until they cease to be a Member
by either resigning from membership or withdrawing their shares (with the agreement of the
Management Committee).

Will my investment increase in value?

Shares can go down in value if our auditor were to suggest a revaluation, but they cannot increase
in value above their original price.

Can I sell my shares?

No, these shares cannot be sold. They are a special type of share known as a ‘withdrawable’
share. The only way to recover their value is to apply to withdraw your shares from Plumstead
Community Shop Ltd itself, which can only allow the withdrawal if it has sufficient trading
surpluses or reserves in its accounts to support its objectives and its commitment to community
projects.

How do I get my money back if and when I need it?

To enable the business to build up sufficient reserves, our Rules state that no withdrawals can be
made in the first 3 years of trading. The two exceptions to this are as a result of the investor’s
death or bankruptcy. From the 4th year of trading onwards, shareholders may request to
withdraw their investment by giving 3 months’ notice in writing. However, as stated earlier,
withdrawals are at the sole discretion of the Management Committee having regard to the
current and future needs of the business.

If you already anticipate wanting to withdraw your investment, you should reconsider
whether this is the right investment for you.

                                                  20
What happens to my shares if I die?

In the event of the death of a Member, the face value of the shares will normally be added to the
estate for probate purposes. Under current legislation, you may (if you wish) elect to nominate a
beneficiary for the value of your shares (but only up to £5,000), and thus exclude up to 5000 £1
shares from your estate for probate purposes (i.e. the shares may pass to the nominee outside the
will of the deceased). Our Rules allow shares to be transferred in case of death, or they can be
withdrawn, but only if the Management Committee agrees, as explained previously.

Will my investment remain confidential?

We will keep a Members’ Register with the names of Members but not the amount they have
invested, and although access will not be encouraged, this Register will be available to the public.
A separate Share Register which contains the information about an individual’s shareholding will
be held in a password controlled confidential environment. It will be necessary for this information
to be known to the Treasurer, Society Secretary (carrying out the role of Membership Secretary),
the Chairman and the accounts administrator, for administrative and management purposes.
As required by the General Data Protection Regulations, we will register with the Information
Commissioner’s Office, which is aware that we will hold this information. Individuals have the right
to view any information about themselves that is held by Plumstead Community Shop Ltd.

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Share purchase incentives
To make investing in our community shop and café even more appealing, we’re offering some
incentives.

  INVESTMENT                  INCENTIVE*
  £100                        Coffee and cake for 2
  £250                        Coffee and cake for 4
  £500                        Afternoon tea for 2
  £1,000                      Afternoon tea for 4
  £2,000                      Afternoon tea plus champagne for 2
  £5,000                      Afternoon tea plus champagne for 4
  £10,000                     A round of golf or flowers once a month x 3
*Terms and conditions apply

Our closing date for the share offer will be 16 September 2018 and we hope that we will:

      • Raise £100,000 by 16 September 2018
      • Secure our capital grants by October 2018
      • Open the shop and café at the end of September 2019

What do I do next?
Complete and return the share application form opposite to:
membership@thewalledgardenshop.co.uk

Or post to:
The Membership Secretary, Plumstead Community Shop Ltd.,
2 Kevill Davis Drive, Little Plumstead, Norwich NR13 5FB.

Please use one per person. Further copies of the application form, along with copies of the Share
Offer Document and Business Plan are available from our website.

For more information visit: www.thewalledgardenshop.co.uk, Twitter: @wallgardenshop
Facebook: www.facebook.com/thewalledgardenshop

Any questions, or if you would like to see printed copies of additional documentation on our
website? Please contact: membership@thewalledgardenshop.co.uk

                                                22
Share Application Form
Plumstead Community Shop Limited

Only one person can apply per form. You must be over 16 to apply for shares.
If you need additional forms, please download from www.thewalledgardenshop.co.uk

I would like to become a member of Plumstead Community Shop Ltd by purchasing shares in the Society

     Personal Details:                                                              Please tick the relevant boxes to indicate you agree with
                                                                                    the statements:
     Name:
                                                                                              I confirm I am 16 or over

                                                                                              I have read the share offer document and understood
                                                                                              and accept the terms of the share offer and the rules of
     Organisation or business (if applicable): add nominee name above                         Plumstead Community Shop Limited

     Address:                                                                                 I plan to apply for SEIS on my investment if approved
                                                                                              by HMRC

                                                                                              I consent the use of the email address provided as the
                                                                                              primary means of communication for official documents
                                                                                              from Plumstead Community Shop Limited

                                                                                              I enclose a cheque made payable to Plumstead
     				                                                                                     Community Shop Ltd
                                       Postcode:
     		                                                                                       I will pay by electronic transfer (our preferred option)
                                                                                              Please make payments to Plumstead Community Shop
     Email:                                                                                   Ltd. Account No 65848126, sort code 08-92-99
                                                                                              Please reference ‘PCS and your name’

     Phone:                                                                         We would prefer to receive payment by cheque or electronic
                                                                                    transfer as this will not cost us.
                                                                                              I will pay by debit card
                                                                                              (please note this option costs us a 1.5% processing fee).
     How many £1 shares would you like to purchase?                                           Through www.totalgiving.co.uk/mypage/walledgarden
                                                                                    Signed:
     Withdrawable shares to the value of £

                                                                                    Date:
     For this share offer the minimum investment is £100 and the
     maximum investment is £10,000.

     The offer closes on 16th September 2018 unless the                             Signature of Parent or Guardian (if under 18):
     Management Committee exercises its right to extend the offer
     if necessary.

Please return this form in a sealed envelope to the registered office, a member of the management committee
or to membership@thewalledgardenshop.co.uk

Your investment will be banked and will be held on deposit until the successful completion of fund raising and the commencement of the project. Should the
project not commence, your investment will be returned in full.

By requesting that I become an investing member of Plumstead Community Shop Limited, I agree to my name, address, phone numbers, email address
and the number of shares I wish to purchase being stored securely on a computer database. I understand that this information will be used for the purpose
of maintaining a register of members as required by the rules of the Society, for the posting of notices regarding the activities of Plumstead Community Shop
Ltd and will not be passed to any third parties without your permission, except as required by law. A copy of our privacy policy can be found on our website
www.thewalledgardenshop.co.uk
                                                                               23
Plumstead Community Shop Ltd

        www.thewalledgardenshop.co.uk
           Twitter: @wallgardenshop
Facebook: www.facebook.com/thewalledgardenshop
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