COMMUNICATION ON OUR SUSTAINABILITY PROGRESS - Guerlain
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C O M M U N I C AT I O N O N O U R S U S TA I N A B I L I T Y P R O G R E S S
GUERLAIN, IN THE NAME OF BEAUT Y
Introduction
NATURE HAS BEEN INSPIRING
US SINCE 1828
I N T H E N A M E O F B E A U T Y,
IN THE NAME OF ALL BEAUTIES,
UNITING LUXURY
A N D S U S TA I N A B I L I T Y
N
ature has inspired us since 1828. For over 13 years,
we have put its conservation at the heart of our
work. This commitment is driven by a duty to act
and pass on our legacy to future generations. This goal
is carried out with conviction and humility by our teams
worldwide to ensure the quality of our creations and the
longevity of our expertise while also giving back to Na-
ture in return for everything it provides us. Our commitment
to sustainable development allows us to pin our actions
to a strategy which, to meet societal and customer expec-
tations, is grounded in ambitious goals and identifiable
achievements. We are committed to innovating sustainably,
preserving biodiversity, acting for the climate and creating
a positive social impact. Above all, we seek to protect one
of our planet’s most important treasures: bees, to whom
we have dedicated several meaningful partnerships.
GUERLAIN, IN THE NAME OF BEAUT Y
Introduction
At Guerlain, pledging to preserve the planet is a
fundamental step to ensure the quality and longevity of
our creations and savoir-faire. We are fully aware that
committing to this key issue allows us to give back to
nature and aid in preserving the beauty of the world in
our own way, and mostly the bees, symbol of the House
and guide for our commitment. We owe them so much!
Over the last few years and thanks to our 13 years of
track record, the House has changed significantly around
sustainability requirements and actions while remaining
faithful to its values. More than ever, I am convinced that
Guerlain’s future lies in the union of luxury and sustainable
”
development.
Véronique Courtois,
CEO Guerlain
GUERLAIN, IN THE NAME OF BEAUT Y
NEWS
SUSTAINABLE
INNOVATION
GUERLAIN, IN THE NAME OF BEAUT Y
News
HAVING BEEN MADE AVAILABLE
IN FRENCH SINCE 2019, TODAY GUERLAIN
HAS BROADENED THE ACCESSIBILITY
OF ITS TRACEABILITY AND TRANSPARENCY
PLATFORM INTERNATIONALLY,
PUTTING AN ENGLISH LANGUAGE
VERSION ONLINE.
R E D I S C OV E R O U R C R E AT I O N S
W I T H C O M P L E T E T R A N S P A R E N C Y: B E E R E S P E C T,
A N E C O - I N N OVAT I O N F R O M G U E R L A I N
A
public platform and a pioneering initiative from a luxury per fume
and cosmetics House who itself has opted to lift the veil on its major
impacts and important eco-objectives, Bee Respect is designed to
shed light on Guerlain’s use of ingredients and principle suppliers. A tangible
indication of our irrevocable long-term social and environmental commitments,
Bee Respect was originally designed for internal use. It soon became clear to
us that given the way it was being adopted by our teams and professionals,
this tool would be valuable with regards to transparency and bring us closer
to our customers. The key to creating a better understanding of our products’
lifecycles, Bee Respect joins the experiential digital sphere with an application
designed to respond to growing consumer demand for transparency, thereby
enriching the Guerlain customer experience.
GUERLAIN, IN THE NAME OF BEAUT Y
News
O U R B E E R E S P E C T P L AT F O R M ,
A S O LU T I O N AC C E S S E D V I A G U E R L A I N. C O M TO
O F F E R T R A N S PA R E N C Y A N D T R AC E A B I L I T Y O N:
- Our skincare ranges (ingredients within the formula, packaging, our suppliers,
places of manufacture, carbon footprint to reach points-of-sale.)
- Our makeup ranges featuring the L’Essentiel foundation, an emblem of our
quest for naturalness.
- Our most iconic perfumes from June 2020. Our goal being to extend this
to feature our full catalogue of perfumes.
The Bee Respect platform, which was created by Guerlain has been designed in
partnership with the company, Product DNA. Founded by renowned traceability
architects, this Swiss-based company has developed “Respect-code”, a traceability
tool that offers the consumer an experience that lives up to their ever-increasing
interest in products by insuring the complete, precise, accurate and authentic
traceability of each product via its own individual and unique code. Our platform
meets European regulatory standards for cosmetics.
GUERLAIN, IN THE NAME OF BEAUT Y
News
A B E E R E S P E C T PA R T N E R AT T H E C U T T I N G - E D G E
O F S U S TA I N A B L E I N N O V AT I O N
We have developed Bee Respect in partnership with Product DNA, an expert
company in product traceability whose founder, Robin Cornelius, was a leader
in the sustainable textile industry before “pursuing traceability” with his business
working for responsible consumption.
Robin Cornelius states:
Today, it’s essential to bring the consumer into the equation. Connected
to a constant flow of contradictory information, when it comes to transparency,
consumers have new demands. They want to know where their purchases come
from. Businesses owe it to themselves to respond to these new expectations and
deliver clear explanations regarding the conditions and places of manufacture
of their products. I am happy that a House such as Guerlain is leading the way
”
in the cosmetics sector!
For Guerlain, transparency means sharing our social and environmental actions
sincerely and authentically. Bee Respect marks an additional landmark in our
ambitious and innovative approach to sustainability.
O U R B E E R E S P E C T TA R G E T S
Guerlain is committed to naturalness and aims, whenever it is possible, for 90%
naturally derived ingredients without compromising safety or sensorial feel.
100% of our new creations
(excluding limited-edition products) will be traced between now and 2022
Over 500 ingredients traced
on BEE RESPECT in 2020
Over 100 products
displayed on the platform in 2020
40 suppliers and partners
highlighted on Bee Respect
250 employees and partners
mobilized to operate the platform
GUERLAIN, IN THE NAME OF BEAUT Y
PRESERVING
BIODIVERSITY
GI V ING BACK TO NATUR E V I A THE SUSTA INA BLE
SOURCING OF OUR ICONIC INGR EDIENTS
& OUR “GUER L A IN FOR BEES CONSERVATION PROGR A M”
GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
1. PROTECTING BEES, A FOREGONE
CONCLUSION FOR GUERLAIN.
SINCE 1853, WHEN IT FIRST LANDED ON
THE BOTTLE DESIGN FOR THE EAU DE COLOGNE
I M P É R I A L E F R A G R A N C E C R E AT E D B Y O U R F O U N D E R
FOR EMPRESS EUGÉNIE, A SPECIAL BOND HAS
CONNECTED US TO THE BEE
F
or close to 170 years, bees have buzzed between our creations with the
same endless passion for exceptional raw materials. And we owe them
much. Biodiversity sits at the heart of our creations. And the bee sits at
the heart of biodiversity. Bearing witness to our times and at-risk, bees play an
essential role in the pollination necessary for plant reproduction. It is essential
that we ensure their preservation which guarantees the food security of our
planet. To do our part (and then some…) to protect bees seemed obvious.
With this goal in mind, we have dedicated six meaningful partnerships to bees.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
O U R PA R T N E R S H I P S
D E D I C AT E D TO B E E P R OT E C T I O N
A sustainable research and philanthropy partnership with the
Ouessant Brittany Black Bee Conservation Association (ACANB)
Since based on two pillars: on one hand, financial support to better
2011 remunerate the maintenance of the hives and the various
actions the Association needs, and on the other, support for
its research and communication activities.
A partnership with the French Observatory of Apidology
Since (Observatoire Français d’Apidologie, or OFA), that helps to
2015 develop a stock of hives in Europe and promote the rare and
important beekeeper profession.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
Creation of Bee School, an awareness programme for primary
In school children led by company employees that invites children
2018 to learn about the bee’s important role, while raising awareness
about the need to protect them.
The launch of the UNESCO-MAB partnership in collaboration
with the OFA, designed to train women beekeepers, create
beekeeping affiliates across the world and measure the benefits
of pollination in biosphere reserves. To protect the safety of all
partners and actors involved in this incredible project within
the context of the COVID-19 pandemic, we have decided with
UNESCO and the OFA to postpone the women beekeeper
training initially planned for April and May 2020. Our first
training programme will therefore start in May 2021.
Inauguration of a partnership with the GoodPlanet Foundation,
an organisation created in 2005 by the internationally recognised
ecologist and photographer, Yann Arthus-Bertrand. The vocation
of this partnership is to raise awareness among young gene-
rations on the challenges surrounding bee protection. On one
hand, this partnership will help fund two activity leaders at “La
Ruche” (The Hive), an artistic and pedagogical installation at
In
the Foundation dedicated to discovering the world of beekeeping.
2020 On the other hand, it will allow Bee School workshops by
Guerlain employees and with the help of GoodPlanet mediators
to be held for the children from groups in the social sphere
that visit the Foundation.
The launch of a partnership with the ELYX Foundation.
Co-founded by the artist Yacine Aït Kaci under the aegis of the
FACE Foundation, the ELYX Foundation works to promote the
values and principles of the UN, including its 17 development
objectives and Agenda for 2030. The ELYX character drawn by
Yacine is the digital ambassador of the United Nations while
the Foundation of the same name advocates for local, national
and international institutions, works on communications initiatives
with the general public and publishes educational and awareness
resources. Guerlain is thus continuing a collaboration initiated
with the illustrator, who imagined BEEZ, the emblem of the Bee
School.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
2. PRESERVING OUR ICONIC RAW
MATERIALS: A SOURCE OF INSPIRATION
AND INNOVATION.
S
ince founding, raw materials have been a major source of inspiration
and innovation for our House. Our pledge to protect biodiversity is a
natural step towards ensuring the quality and longevity of our creations
and savoir-faire. Committing to this key issue also allows us, in our own way,
to help preserve the Beauty of the world. Our local biodiversity conservation
strategy has focused on forging sustainable production channel partnerships as
is seen with our Honey and Orchid supplies. Within this context, Guerlain has
partnered with organisations and local stakeholders across France, Europe and
the rest of the world to implement programmes and the sustainable production
channels for these essential supplies. At home and abroad Guerlain supports
cultural, environmental and socio-economic approaches to safeguarding the
natural materials that make up our products. We strive to provide long-term
support for our sustainable production channels, usually over a period of ten
years. Concretely, this is seen in the form of financial assistance, technical and
scientific support, skills-based sponsorship and even ad hoc sharing of expertise
between our teams of volunteers. Blending “fair business” with philanthropy,
these result in many in-person exchanges and meetings in the field.
REINVENTION: AN ART FORM
In order to create the most beautiful fragrances using the very finest natural
materials, Guerlain House Master Perfumer Thierry Wasser spends a third of his
time travelling the four corners of the world for sourcing. An inquisitive mind and
a true craftsman at heart, he goes in search of living things and raw materials in
all their diversity. “We don’t just purchase incredible, inspirational raw materials,
we purchase them from someone”, he states. For Guerlain, it is this natural, human
dimension that fully illustrates the meaning of the “sustainable production channels”
it has developed for its favourite materials.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
D I S C O V E R T W O O F O U R S U S TA I N A B L E P R O D U C T I O N
C H A N N E L PA R T N E R S H I P S
TIANZI ORCHIDS: A GLOBAL COMMITMENT TO THE FLOWERING
QUEEN OF THE PLANT KINGDOM
The Orchid, the queen of climbing flowers, is studies the anti-ageing benefits of Orchids; an
naturally equipped with the biological means to experimental garden in Switzerland (Geneva)
live in hostile environments for over 100 years. and the Tianzi Centre for Biodiversity Research
In Tianzi, south-west China, a flourishing Orchid and Development in China. Since 2008, Guerlain
kingdom intrinsically linked to the unique tropical has been tied to this Chinese nature reserve and
forest ecosystem of Yunnan can be found. To explore has helped to promote polyculture and protect
orchid longevity and the secrets behind its resi- the reserve’s extraordinary fauna and flora. Since
lience, Guerlain developed Orchidarium, a unique 2008, over 10,000 Orchids have been replanted
research platform made up of a fundamental in Tianzi and Orchid growth of all kinds has
research laboratory in France (Strasbourg) which been developed.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
HONEY FROM OUESSANT,
THE POWER OF A SYMBOL
When the Abeille Royale range was created, incomparable biotope. A first partnership agree-
Guerlain looked for an exceptional quality Honey. ment in 2011 was followed by a Sustainable
The Honey made by the endemic species of Development Sponsorship Pact signed in 2014
Ouessant Island black bees met the House’s needs. for 10 years. To date, the partnership is based
The isolation of this unique species has forged on two pillars: on one hand, financial support to
its unique and rustic character. The Brittany Black better remunerate the maintenance of the hives
Bee Conservation Association (Conservatoire de and the various actions the Association needs,
l’Abeille Noire d’Ouessant) in Ouessant takes care and on the other, support for its research and
of this heritage and subsequently Guerlain has communication activities. This exceptional pro-
been developing relationships with it since 2008 duction channel inspires Guerlain in its quest
in order to build the community and the repu- for new, singular Honeys, preferably insular, to
tation of the hives which depend on Ouessant’s create ever more efficient blends.GUERLAIN, IN THE NAME OF BEAUT Y
Biodiversity
ACHIEVEMENTS
6 M E A N I N G F U L PA R T N E R S H I P S D E D I C AT E D TO B E E S
PARTNERSHIP WITH THE OUESSANT ISL AND BRIT TANY BL ACK BEE
CONSERVATORY ASSOCIATION.
PARTNERSHIP WITH THE OFA.
CREATION OF BEE SCHOOL.
PARTNERSHIP WITH UNESCO-M AB IN COLL ABOR ATION WITH THE OFA.
PARTNERSHIP WITH GOODPL ANET.
PARTNERSHIP WITH THE ELY X FOUNDATION.
AMBITIONS
100%
OF OUR ICONIC R AW M ATERIALS
BEES
BECOME THE BENCHM ARK
HOUSE IN TERMS
WILL COME FROM CERTIFIED OF BEE PROTECTION ACROSS
SUSTAINABLE * SECTORS BY 2025. THE WORLD.
* UEBT certified – The Union for Ethical BioTrade.GUERLAIN, IN THE NAME OF BEAUT Y
INNOVATING
SUSTAINABLY
CR E ATING CLE A NER FOR MUL AS
IN MOR E SUSTA INA BLE PACK AGING W ITH FULL
TR A NSPA R ENC YGUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
GUERLAIN: PIONEERING RESPONSIBLE
AND SUSTAINABLE LUXURY.
I N N O V AT E S U S TA I N A B LY, D E V E L O P M O R E N AT U R A L
FORMULAS WITHOUT COMPROMISING
ON EFFECTIVENESS OR SENSORIAL EFFECT
I N PA C K A G I N G T H AT R E I N V E N T S T H E C O D E S
O F L U X U R Y A N D L I M I T S E N V I R O N M E N TA L I M PA C T
F
or several years Guerlain has been committed to eco-formulation and
eco-packaging design as a means for sustainable innovation. Our goal:
to serve as the benchmark for sustainable beauty within the Luxury cosmetics
industry. In order to meet this goal, our development priorities have been clearly
oriented towards researching more natural formulas and offering packaging with
a reduced environmental impact. And all without sacrificing any perceived value.
The first of our missions has been to guarantee nothing but the safest and most
effective formulas of the highest quality. At the same time, we remain abreast
of all current societal debates so we can better respond to customers’ growing
desire for greater naturalness and withdraw any ingredients that are subject to
debate. As a result, we have made the choice to withdraw certain ingredients
from our formulas and have taken the initiative to research substitutes for a number
of them. This comes without compromising our formulas’ quality, sensorial effect
and effectiveness.
Similarly, we have set ourselves a goal to achieve sustainable sourcing for our iconic
ingredients and total traceability of each formula across all categories by 2030.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
As for packaging, we seek to disrupt the codes of luxury in order to align them
with our goals surrounding sustainability, saving resources and reuse. Offering
refills, reducing the weight of jars and bottles, adjusting cardboard packaging,
studying how components can be separated at end-of-use and researching recycled
or biosourced materials have also become essential considerations within product
development. All proof of our voluntary transition and of our team’s commitment
to the circular economy.
From product conception to formulation and end-of-life use by way of manufac-
ture, packaging and transportation, we aim to limit our environmental impact.
Ahead of each project an expert committee works to outline the most applicable
eco-formulation and eco-packaging design objectives.
Since 2018, our “Eco-Formulation” bodies, which are made up of Research and
Development, Marketing, Operations and Sustainable Innovation have been in
clear agreement on our commitments. As a result, each new formula must meet
a minimum attainment of 90%* naturally-derived ingredients whenever possible.
This represents a real challenge, especially when it comes to makeup and the
ability to maintain the levels of effectiveness that meet our high standards. L’Essentiel
foundation highlights this.
* Calculation based on the ISO 16128 norm, including water.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
Our approach to eco-packaging design is framed by a vigorous process that
is designed to help us measure progress and monitor to what extent our objectives
are being fulfilled. Ahead of each new product development, our Marketing,
Development and Sustainable Development teams work together to set ambitious
yet realistic goals according to the 3 following indicators:
- The Environmental Performance Index (IPE) is a grade out of 20 which deter-
mines whether the rules of eco-design are being well implemented. This grade is
calculated using EDIBOX software developed by LVMH for use by all the Houses
in the Group. As a reporting tool, EDIBOX measures what eco-design progress is
being achieved by the House as well as throughout the Group more globally. For
each new development we broadly aim for a minimum grade of 12.
- CO2* or a climate change gauge. This is also measured via EDIBOX software.
With each new development we commit to producing less CO2 than its predecessor.
- The number of R – Reduce, Reuse, Recycle. Each innovation must achieve at
least one R. We endeavour to develop products which integrate all three Rs. From
an environmental standpoint, the highest performing products are therefore those
with a grade higher than 12 and a significantly reduced CO2 impact compared to
the product it replaces, while also meeting three R objectives (Reduced packaging,
using Recycled materials and designed to encourage Recycling.)
* This indicator corresponds to the equivalent CO2 created by the product packaging and transportation in the
world. This evaluation takes into account the nature of the materials, the origin and manufacturing process of
its main components, their transportation and the transportation of the finished product. The evaluation is made
according to an average sized product and typical distribution model in the world.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
OVERVIEW OF COMMITTED ACHIEVEMENTS
THE L’ESSENTIEL FOUNDATION
AN EMBLEM OF OUR QUEST FOR NATUR ALNESS
L’Essentiel’s translucency on the skin comes as the result of its ingredient list.
97% of its ingredients are naturally derived*, while the remaining 3% have been
rigorously selected to optimize hold and sensorial feel. Lifecycle analysis has
shown that the environmental impact of the L’Essentiel formula and its packaging
has been significantly reduced**. Complete with natural, high performance mineral
pigments combined with marine plant actives, this foundation reinvents luxury
makeup. While a duo of Tara gum and red seaweed extracts protect the skin
from pollution*** allowing it to breathe, white cocoa bean extract hydrates and
innovative technology works to balance and strengthen the cutaneous barrier
using pre- and probiotic derivatives. In short, L’Essentiel champions the com-
mitment that Guerlain has made to using natural ingredients in all its future
makeup ranges.
* Calculation based on the ISO 16128 norm, including water. / ** Impacts on climate change and water
consumption halved compared to a Guerlain liquid foundation. / *** In vitro tests on ingredients.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ABEILLE ROYALE, THE FORTIFYING LOTION
FEATURING ROYAL JELLY WITH 98%
NATUR ALLY-DERIVED INGREDIENTS*
This lotion has been relaunched to meet our eco-formulation and eco-packaging
design objectives with regards to formula and packaging. With a formula that is just
as sensorial as ever and even more effective, the Abeille Royale Fortifying Lotion
features over 98% naturally-derived ingredients. Its packaging has a limited
environmental impact (CO2** is reduced by a third) and has been designed to
encourage its recycling. Once the bottle has been separated from its cap it can
be sorted and recycled, as can its FSC cardboard packaging.
* Calculation based on the ISO 16128 norm, including water. The remaining 2% contribute to maintaining the
formula’s optimal integrity, effectiveness and sensorial effect over time. / ** This indicator corresponds to the
equivalent CO2 created by the product packaging and transportation in the world. This evaluation takes into account
the nature of the materials, the origin and manufacturing process of its main components, their transportation and
the transportation of the finished product. The evaluation is made according to an average sized product and a
typical distribution model in the world.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ABEILLE ROYALE CREAM
WITH INFINITE GLASS
In 2019, following the commitment it had made to reduce its carbon footprint
with its Orchidée Impériale jars two years previous, Guerlain proved itself a
pioneer yet again with its choice of 90% recycled-glass Abeille Royale cream
jars. This success story is illustrated by the number of customers who not only
love the jars, but also now happily travel with them. This satisfied response
continues to spur us on. Increased quantities of recycled calcin, lighter-weight
glass and identical product capacity feature in the new Abeille Royale cream
jars. This nectar can now be found in Infinite Glass® NEO jars, an eco-innovation
from partner Verescence and the first premium jar to be made from 90% recycled
glass of which 25% is post-consumer (PCR). These features make for a jar with an an-
nual carbon footprint reduction of 44% and a water consumption reduction of 42%*
In addition to our strategy to reduce the weight of our jars and bottles, refills
also play a part in eco-packaging design. Furthermore, refills meet the essential
values and principles in luxury: to create precious objects which can be perso-
nalized, kept and treasured, or handed down. As a result, Guerlain features
many refill offerings across its premium skincare, fragrance and makeup lines.
* Compared to the 50ml format of the Abeille Royale range launched in 2016. Estimate based on a volume of
800,000 jars and on the evaluation of the first 3 stages of the product life cycle: raw materials, production, transport.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ORCHIDÉE IMPÉRIALE BLACK:
A PRECIOUS SUSTAINABLE GEM THAT
STANDS THE TEST OF TIME
With this collaboration Guerlain and the Bernardaud House have partnered to
create an artistic object which has been designed to last. In making the Orchidée
Impériale ultra-premium skincare jar, Guerlain wanted to create an artisanal
object made from sustainable materials which was respectful of the environment
and could be repeatedly refilled. Made from Limoges porcelain, an inert material
which once fired can be recycled within the construction sector (for example),
this jar generates zero waste during manufacture (un-fired rejects can be
reintegrated into the production cycle). What is more it is made locally in France.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
A REFILLABLE & PERSONALISABLE
BEE BOTTLE
Our iconic Bee Bottle is still manufactured by the Pochet & du Courval ateliers
since its creation in 1853. It can be refilled with our full portfolio of fragrances,
of which there are over 130 in the catalogue, in most of our Boutiques or to
order. The Bee Bottle celebrates the encounter of luxury and sustainability. This
offering has become part of the House’s approach to reduce the environmental
impact of its packaging and containers. All while staying true to the values of
high-quality and exceptional savoir-faire that are so important to Guerlain. A
Bee Bottle personalisation atelier can be found at the centre of most of our
Boutiques, where size, colour, engraving, cord and ribbon are used to make
each bottle unique.
A REFILLABLE
ROUGE G
In 1870 Guerlain created “Ne m’oubliez pas”, the House’s first bullet lipstick to
be packaged in a revolutionary protective tube. By making it refillable, an innova-
tion for the era, Guerlain was already pushing at the boundaries of sophistication.
Today, Rouge G, the contemporary descendent of this visionary creation, remains
one of very few refillable lipsticks on the market. Designed by Lorenz Bäumer,
its majestic case with legendary curves is available in a variety of collections.
Previously made with a magnetic closure, in 2018 a new personalized version of
Rouge G was released without a magnet, making hundreds of colour and case
combinations possible.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
ACHIEVEMENTS
LIGHTER REFILLABLE
BEE BOTTLES
60% LIGHTER FOR THE
ORCHIDÉE IMPÉRIALE JAR *. OUR ICONIC
A CARBON FOOTPRINT BEE BOT TLES ARE
REDUCTION OF 44% FOR REFILL ABLE FOR LIFE ***.
THE ABEILLE ROYALE JAR **.
RECYCLABILITY
SINCE 2009, GUERL AIN HAS GIVEN CUSTOMERS IN FR ANCE
THE OPPORTUNIT Y TO RETURN EMPT Y PACK AGING TO BOUTIQUES
FOR RECYCLING VIA CÈDRE, A RECYCLING PL ATFORM CREATED
IN PARTNERSHIP WITH LVMH.
SINCE 2020
100% of our new glass bottles and jars are made with part recycled
material and/or reduced weight in glass.
* Compared to the former 50ml format of the Orchidée Impériale Cream. / ** Compared to 50ml format of the
Abeille Royale cream released in 2016. Estimate based on 800,000 jars and by evaluating the three first steps
in the product’s lifecycle: raw materials, production, transport. / *** Service offered in the majority of markets.GUERLAIN, IN THE NAME OF BEAUT Y
Sustainable innovation
AMBITIONS
100%
TO BECOME
THE
BENCHMARK
OF OUR INNOVATIONS ARE
ANALYSED AND CHALLENGED BY
HOUSE IN
A COMMIT TEE OF ECO-DESIGN, TERMS OF
FORMUL A AND PACK AGING EXPERTS. NATURALNESS
100%
By 2021
OF THE PACK AGING ACROSS OUR
100%
OF OUR NEW SKINCARE PRODUCTS
FULL PRODUCT R ANGE WILL DISPL AY WILL BE COMPOSED OF AT
AN IMPROVED* ENVIRONMENTAL LEAST 90% NATUR ALLY-DERIVED
PROFILE BY THE END OF 2025. INGREDIENTS.
We ensure product traceability via Bee Respect, our digital
traceability and transparency platform which has been available
in France since 2019 and is accessible in English from 2020.
* An improved IPE environmental index grade and/or a reduction in the carbon footprint vs. previous versions.GUERLAIN, IN THE NAME OF BEAUT Y
ACTING FOR THE
CLIMATE
LE AV ING THE LOW EST C A R BON FOOTPR INT
& ACHIEV ING C A R BON NEU TR A LIT Y BY 2030GUERLAIN, IN THE NAME OF BEAUT Y
Climate
BECAUSE TRANSPORTATION
ACCOUNTS FOR THE LARGEST PART
OF OUR GREENHOUSE GAS EMISSIONS,
EVERY SINGLE LINK IN OUR SUPPLY
CHAIN COUNTS.
T
he stakes are high. Guerlain, its partners and service providers are
firmly committed to meeting these climate challenges at both a local
and an international infrastructure level. To play its part, each year
Guerlain identifies amount of greenhouse gas it emits (Bilan Carbone© and
GHG Protocol methodologies). Guerlain is now able to identify transportation
as the company’s largest contributor to greenhouse gas. In fact, in 2019 -
where products were mostly made in France - logistics accounted for 59,8% of
Guerlain’s total CO 2 emissions. This is why, whenever possible we strive with
our subsidiaries to use maritime shipping for our most distant customers.
At a more local level, since 2014, Guerlain has used “Bumblebee” (“Bourdon”),
a 100% electric, noise free, CO 2-free and fine particle-free night time delivery
truck in order to restock its 13 Parisian boutiques. Established with the help of
our partners at Speed Distribution Logistique and Renault Trucks.
We are also implementing rail transportation trials between Europe and Asia
which, compared to air or maritime shipping, offers an intermediary solution
to delivery time and CO 2 emissions concerns.In 2020, our carbon trajectory
- as aligned with neutrality objectives under the scope of 1, 2 & 3 - will be
approved by using Science Based Target methodologies (SBT). SBT is a joint
initiative between the Carbon Disclosure Project (CDP), the United Nations
World Pact, the World Resources Institute (WRI) and the World Wide Fund for
Nature (WWF). It defines and approves best practice with regards to science-
based goal-setting and independently evaluates businesses’ goals.GUERLAIN, IN THE NAME OF BEAUT Y
Climate
ACHIEVEMENTS
TRANSPORT
SINCE 2014 THE FIRST INNOVATIVE, 100% ELECTRIC
TRUCK HAS BEEN USED TO SUPPLY PARIS BOUTIQUES.
100%
OF OUR FRENCH SITES INCLUDING
100%
OF THE ELECTRICIT Y
OUR PRODUCTION SITES AT OUR FRENCH PRODUCTION
AND 56% OF OUR AFFILIATES SITES COMES FROM RENEWABLE
ARE ISO 14001 CERTIFIED. SOURCES.
AMBITIONS
By 2022 AT TAIN
100%
OF OUR GLOBAL AFFILIATES WILL
CARBON
NEUTRALITY
SCOPES 1 & 2 BY 2023,
BE ISO 14001 CERTIFIED. SCOPES 1, 2 & 3 BY 2030.GUERLAIN, IN THE NAME OF BEAUT Y
CREATING A POSITIVE
SOCIAL IMPACT
- EMPOW ER ING WOMEN W ITH THE BEEK EEPING
ENTR EPR ENEURSHIP PROGR A MME “ WOMEN FOR BEES”
IN PARTNERSHIP WITH UNESCO WITHIN ITS WORLDWIDE
BIOSPHER E R ESERV ES
- R A ISING YOUNGER GENER ATIONS’ AWA R ENESS OF BEE
PR ESERVATION A ND BIODI V ERSIT Y W ITH THE GUER L A IN
EMPLOY EE VOLUNTEER PROGR A MME , “BEE SCHOOL”GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
GUERLAIN’S SOCIAL IMPACT
PROGRAMS RELATED TO ITS DEEP
COMMITMENT TO BEES.
WOMEN FOR BEES
A
s part of its partnership with UNESCO-MAB (Man and Biosphere)
Guerlain finances, trains and supports an international community of
women beekeepers. The goal is to develop these as model beekeeping
operations within UNESCO biosphere reserves and make some part of the
House’s sustainably sourcing channels.
Training and assistance in creating hives will be provided by the OFA (The
French Beekeeping Observatory), a Guerlain House Partner since 2015. This
partnership is expressed via four principle axis:
- the training of women beekeepers within UNESCO biosphere reserves and
the creation of a worldwide network of women beekeepers,
- the creation and installation of beekeeping farms made up of 50 hives each,
- technical assistance and operational feedback to ensure lasting, sustainable
and economically sound development,
- measuring the benefits of pollination across local ecosystems.
On a global scale, the Guerlain House therefore also contributes to the global
challenge of repopulating bees, while promoting women entrepreneurs.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
BEE SCHOOL
O
ne of our meaningful partnerships dedicated to bees
is Bee School. Launched in 2018, this awareness-
building program for children and elementary students
is supported by House employees. It allows young people
to learn about the role of bees and raises awareness about
their protection. Bee School is orchestrated through Guerlain’s
Commitment Day, a day dedicated to volunteerism that the
House makes available to employees across the world. On the heels of a pilot
program we ran at the end of 2018, we officially launched the Bee School program
at an international level in 2019. For 2021 our goal is to have all Guerlain
employees participate during the month of May, specifically surrounding May
20, the UN-supported World Bee Day.
“BELLE & BIEN”
F
or over 17 years, Guerlain has supported “belle & bien” (the French
branch of the Look Good Feel Better organization), making the House
one of the organization’s longest partners. “Belle & bien” assists men
and women as they fight cancer by offering confidence-building and self-esteem-
boosting aesthetic treatments, an additional tool for combatting the illness.
THE MONTFERMEIL FASHION SHOW
F
or over 10 years Guerlain has supported the “Cultures et Création”
fashion show. This initiative has put the LVMH Group in partnership
with the towns of Clichy-sous-Bois and Montfermeil since 2010. Entirely
unique, this fashion show unites people of more than 40 nationalities around
fashion in a way that allows both young and experienced designers of different
nationalities to share expertise and showcase traditional garments from their
countries. All the one-day models of the fashion show are made up by Guerlain
Make-up Artists.GUERLAIN, IN THE NAME OF BEAUT Y
Positive Social Impact
ACHIEVEMENTS
Since
2015
AN EMPLOYEE VOLUNTEERING
DAY OFFERED TO ALL EMPLOYEES
IN AID OF GUERL AIN-SUPPORTED
CHARITIES.
AMBITIONS
By 2021
100%
OF GUERL AIN EMPLOYEES ACROSS THE WORLD WILL HAVE
LED A BEE SCHOOL SESSION.
By 2025 By 2025
50
WOMEN BEEKEEPERS WILL BE
2500
HIVES
TR AINED AND SUPPORTED
IN ESTABLISHING THEIR OWN HIVES WILL BE BUILT WITHIN 25
BEEKEEPING OPER ATIONS. UNESCO BIOSPHERE RESERVES.GUERLAIN, IN THE NAME OF BEAUT Y
OUR PURPOSE
W E, P E O P L E AT G U E R L A I N ,
C R E AT E E X C E P T I O N A L FR A G R A N C E
& B E A U T Y P R O D U C T S S I N C E 18 2 8
A N D W E P L E D G E TO P R E S E R V E,
D E V ELO P A N D T R A N S M I T T H I S L EGAC Y
TO FU T U R E G E N E R AT I O N S .
I N T H E N A M E O F B E A U T Y,
IN THE NA ME OF ALL BE AUTIES,
WE COM MIT A ND AC T
F O R A M O R E S U S TA I N A B L E A N D D E S I R A B L E WO R L D,
E L E VAT I N G H U M A N W E L L - B E I N G,
C U LT I V A T I N G T H E W O N D E R S O F N A T U R E ,
AND TREASURING ARTISTIC GESTURES IN ALL FOR MS.
W E I N V O LV E A N D U N I T E C L I E N T S ,
PA R T N E R S , CO M PA N I E S T H AT S H A R E T H E S A M E V I S I O N ,
I N O R D E R TO I M AG I N E A N D S H A P E
A M O R E B E A U T I F U L A N D R E S P O N S I B L E W O R L D TO G E T H E RGUERLAIN, IN THE NAME OF BEAUT Y
METRICS
A
s a House, Guerlain is not required to declare non-financial business per-
formance. Therefore, only pertinent indicators regarding our environmental
performance are provided below. Guerlain House products are made in France
at our Chartres and Orphin sites, this is why a significant proportion of the environmental
benchmarks expanded upon below depend upon results from these sites.
2019 2018
G H G E M I S S I O N S (tons CO2 equivalent) 83 271 53 921
SCOPE 1 1 898 2 193
SCOPE 2 83 86
SCOPE 3 81 290 51 642
Source: Bilan Carbone ®
Scope 1&2, France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian boutiques:
68, Avenue des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme.
Scope 3: France – upstream and downstream transport – worldwide (from suppliers, distribution to the country’s first reception point)
2019 2018
ENERGY Total electricity consumption 10 360 10 762
(MWh) Total non-renewable electricity consumption 0 0
Total renewable electricity consumption 10 360 10 762
Total gas consumption 5 771 7 033
Total non-renewable gas consumption 5 771 7 033
Total renewable gas consumption 0 0
% Global energy sourced from renewable energy 64% 60%
WASTE Total hazardous waste 429 535
(tons)
Total non-hazardous waste 1 544 1 747
% Reuse, recycling and energy recovery 99% 95%
W AT E R (m ) Consumption
3 44 640 53 055
Source: CASCADE Group reporting – data validated by Ernst & Young audits
France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian Boutiques: 68, Avenue
des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme.GUERLAIN, IN THE NAME OF BEAUT Y
C O N TA C T
Questions?
Contact us by email at:
sustainabledevelopment@guerlain.fr
Copyrights:
Pierrick Jégou, Alistair Taylor-Young, Arnaud Joron,
Yi Zhou, Charles Helleu, Uzik,
Alain Costa, Les Ateliers, Zoé Fidji, Iris Velghe,
Hugues Charrier the French Observatory of Apidology
#INTHENAMEOFBEAUTY
#GUERLAINFORBEES
#THANKYOUBEES
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