City Momentum Index Cities Research Center I 2015

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City Momentum Index Cities Research Center I 2015
Cities Research Center I 2015

City Momentum Index
City Momentum Index Cities Research Center I 2015
JLL                                                                                        City Momentum Index, 2015   2

      Tracking Speed of Change
      This is JLL’s second annual City Momentum Index (CMI), which tracks the speed of
      change of a city’s economic base and its commercial real estate market.

      Covering 120 major established and emerging business hubs across the globe, the Index
      gauges a city’s short-term socio-economic and commercial real estate momentum (over
      a three-year horizon) in combination with measures of ‘future-proofing’ – whether a city
      has the essential ingredients to ensure longer-term sustainable momentum in terms of
      education, innovation and environment.

      The Index is unique in that it captures the dynamics of a city’s real estate market – its
      rates of construction and absorption, price movement and the attraction of a city’s built
      environment for cross-border capital.

      In producing this Index, JLL’s intention is to alert the market to signals of change and to
      highlight the characteristics of city success. It does not necessarily hold that those cities at
      the top of the CMI will provide the strongest future performance of commercial real estate,
      or the most immediately attractive real estate investment environments, but rather that they
      are the cities where change is occurring fastest and are the ones to be closely monitored.
      Strong momentum can pose both opportunity and risk.

      In this paper we identify the characteristics of those 20 cities at the top of the CMI 2015.
      We also explore some of the cities that haven’t ‘made the cut’.
City Momentum Index Cities Research Center I 2015
JLL                                             City Momentum Index, 2015   3

      Key Highlights

      The Top 20 cities in the CMI 2015 reveal that:

      • The technology sector continues to be a major driver of
        city momentum across the globe as the tech giants and
        start-ups invest in new technologies and infrastructure and
        generate jobs. Several of the world’s most technology-rich
        cities appear in the Top 20 – including San Jose (Silicon
        Valley), Boston, San Francisco and Bangalore (Bengaluru).
        Technology is also an important factor in helping to boost the
        positions of cities such as London, New York, Sydney and
        Dublin, as well as China’s premier technology hubs – Beijing
        and Shenzhen.

      • Despite economic slowdown, China is still home to some of
        the world’s most dynamic cities – and seven appear in the
        Top 20. Shanghai, Nanjing, Wuhan and Chongqing form
        a corridor of strong momentum along the Yangtze River,
        while the emerging megacity of Beijing-Tianjin in the north
        is showing high levels of dynamism. Shenzhen in the Pearl
        River Delta has found renewed energy on the back of its
        technology sector and neighbouring Guangzhou features just
        outside the Top 20.

      • London tops this year’s CMI 2015 as a result of robust
        economic fundamentals, further boosted by large volumes of
        cross-border real estate investment and a positive outlook for
        commercial property prices. London also continues to cement
        its reputation as a global tech hub. It is joined in the Top 20
        by Dublin, which has registered the world’s fastest growth in
        office rents over the past year.
JLL                                                                                 City Momentum Index, 2015   4

                                     • Ho Chi Minh City is the biggest improver in the CMI 2015
      JLL City Momentum Index 2015     and makes it into the Top 20 off the back of strong FDI, as

              Top 20
                                       companies look beyond China as a base for manufacturing.
                                       Construction levels are high, although growth rates are
                                       exaggerated by the small size of the existing commercial real
         1     London                  estate market.
         2     San Jose
         3     Beijing               • Sydney and Melbourne have also improved markedly and
         4     Shenzhen                are new entrants into the Top 20. The residential property
         5     Shanghai                sector is leading commercial property into upswing, while
         6     Ho Chi Minh City        the technology sector is providing an unexpected boost to
         7     Boston                  economic growth, particularly in Sydney.
         8     Wuhan
                                     • U.S. cities are largely represented in the Top 20 by
         9     San Francisco
                                       technology-driven cities such as San Jose (Silicon Valley),
         10    Chongqing               Boston and San Francisco. Silicon Valley, as the global
         11    Sydney                  hub of the high-tech venture capital industry, sits in second
         12    Bangalore               position in CMI 2015, and San Francisco and Boston have
         13    Dubai                   been helped by strong growth in property investment during
         14    Dublin                  2014. Creative TAMI (technology, advertising, media and
         15    Nairobi                 information) sectors are underpinning New York’s position
         16    Melbourne               in the Top 20, while the technology and creative hubs of
               Singapore               Austin, Seattle, Los Angeles and San Diego appear just
         17
                                       outside the Top 20.
         18    New York
         19    Tianjin
                                     • Sub-Saharan Africa makes its debut in the Top 20,
         20    Nanjing                 represented by Nairobi. As a regional base for global
         JLL CMI includes:             corporations expanding into Africa and as the continent’s top
         10 areas | 37 variables       technology city (‘Silicon Savannah’), Nairobi is witnessing
                                       high levels of property construction, its rental markets are
                                       buoyant and real estate transparency is improving. The city
                                       has also emerged as an important hub for the continent’s
                                       rapidly growing air transport network.

                                     • Bangalore (Bengaluru) provides India’s first appearance
                                       in the Top 20. Robust demand for commercial space from
      Property Prices
                                       the technology sector and associated IT-enabled services
      Real Estate Investment           is boosting office rents. While outside the Top 20, Delhi and
      Construction                     Mumbai are beginning to see an increase in momentum
      Corporate Activity               as economic growth picks up and demand for prime office
      Economic Output                  space strengthens.
      Environment
      Education
      Technology and R&D
      Connectivity
      Population

Source: JLL, January 2015
JLL                                                                                        City Momentum Index, 2015   5

        • Dubai remains in the Top 20, although its rank has dropped as growth in commercial real estate prices
          moderates to more sustainable levels. Momentum is expected to continue with activity bolstered by major
          project spending relating to Dubai hosting the World Expo 2020.

        • Hong Kong and Singapore have recorded a decline in their CMI positions, due to a weaker outlook for their
          commercial real estate markets, which, in the case of Hong Kong, has been sufficient to push it temporarily
          out of the Top 20. Nonetheless, the two cities still feature strongly on socio-economic momentum and long-
          term fundamentals.

        • Tokyo has also fallen just outside the Top 20. Economic momentum waned in 2014, but Tokyo is a city with
          newfound energy and its commercial property market remains buoyant. We expect it to return to the Top 20
          in future CMIs as momentum builds in preparation for the 2020 Olympics.

        • Continental European cities are, once again, notable by their absence in the top ranks of the Index. Even
          so, they continue to score impressively on long-term fundamentals, with the Dutch Randstad cities,
          Munich, Paris, Berlin and the Nordic capitals of Copenhagen, Helsinki and Stockholm performing well on
          education, innovation and environment measures.

             City Momentum Index 2015 – Top 20

                                                    Dublin                                                                Beijing
                                                                                                                          Tianjin
                                                     London
San Francisco                                                                                                             Nanjing
                                          Boston
    San Jose                            New York                                               Chongqing
                                                                                 Dubai                            Shanghai
                                                                                                      Wuhan
                                                                                                               Shenzhen
                                                                                   Bangalore                  Ho Chi Minh City

                                                                              Nairobi           Singapore

                                                                                                                     Sydney

                                                                                                              Melbourne

                Source: JLL, January 2015
JLL                                                                                                    City Momentum Index, 2015     6

Future Momentum

Having strong momentum presents cities with opportunities as well as risks. While the City Momentum Index
highlights a city’s speed of change, it doesn’t guarantee the future performance of commercial real estate
or identify the hottest investment markets. Many cities with strong momentum are currently facing issues of
affordability and shortages of available real estate, while broader problems of congestion, social inequalities and
environmental issues can often be magnified in cities with rapid change.

Equally other cities that have slower momentum, powerful and prosperous cities such as Berlin, Chicago, Paris,
Randstad and Tokyo (that currently sit outside the Top 20), have the ingredients of longer term success with a
combination of strong governance, a world-class infrastructure and a robust innovation economy. These will be
the cities to watch as they leverage their strengths to ascend to new heights in the City Momentum Index.

City Coverage
The 120 cities covered by the City Momentum Index have been shortlisted on the basis of a combination of
a weighted index of population, GDP, corporate presence, air connectivity, real estate investment activity and
commercial real estate stock. Each city is defined as its metropolitan region as delineated by national statistical
offices or by international organisations (e.g. United Nations).

120 Cities Covered by the Momentum Index

            North America                 31                     EMEA               47               Asia Pacific               34
  Vancouver, Calgary, Toronto, Montreal         Oslo, Stockholm, Copenhagen, Helsinki     Seoul, Osaka, Tokyo
  Washington DC, Baltimore, Philadelphia,       Dublin, Glasgow, Edinburgh, Manchester,   Beijing, Tianjin, Shanghai,
  New York, Pittsburgh, Boston                  Birmingham, London                        Chengdu, Wuhan, Guangzhou,
  Minneapolis, Chicago, St Louis, Detroit       Brussels, Randstad, Paris, Lyon           Shenzhen, Chongqing, Nanjing,
                                                                                          Xian, Shenyang
  Charlotte, Atlanta, Orlando, Miami,           Hamburg, Berlin, Dusseldorf, Cologne,
  Tampa                                                                                   Hong Kong, Taipei
                                                Frankfurt, Stuttgart, Munich, Zurich,
  Denver, Austin, Dallas, Houston               Vienna                                    Delhi, Kolkata, Mumbai, Hyderabad,
                                                Lisbon, Madrid, Barcelona                 Bangalore, Chennai
  Las Vegas, Phoenix
                                                Milan, Rome, Athens                       Bangkok, Ho Chi Minh City, Hanoi, Kuala
  Seattle, Portland, San Francisco,                                                       Lumpur, Singapore, Jakarta, Manila
  San Jose, Los Angeles, San Diego              Prague, Budapest, Warsaw, Bucharest,
                                                Kiev, Moscow, St Petersburg               Perth, Brisbane, Melbourne, Sydney,
                                                                                          Auckland
             Latin America                  8   Istanbul

  Mexico City, Monterrey                        Abu Dhabi, Dubai, Jeddah, Riyadh

  Lima, Bogota                                  Casablanca, Cairo
  Sao Paulo, Rio de Janeiro                     Cape Town, Johannesburg

  Santiago, Buenos Aires                        Lagos, Nairobi

Source: JLL, January 2015
JLL                                                                                                                     City Momentum Index, 2015     7

Technical Notes

The City Momentum Index presents a weighted overall score for the sub-scores of 37 variables. For each variable, the model calculates a
score based on the city’s performance relative to the distribution of all 120 city regions, scaled from zero to one. Thus the top-scoring city for
each variable has a value of one, while the lowest-scoring city receives a value of zero. The variables used in the model are summarised in
the chart below, combining variables of short-term socio-economic and commercial real estate momentum with variables measuring longer-
term potential – the ‘high-value incubators’.

Socio-economic momentum (accounting for 40% of the model) includes variables relating to the recent percentage changes in city GDP,
population, air passengers and corporate headquarter presence, projected percentages changes in GDP and population, and recent levels of
foreign direct investment (as a proportion of a city’s economy).

Commercial real estate momentum (accounting for 30% of the model) includes variables relating to recent and projected percentage
changes in office net absorption, office construction, office rents, shopping mall construction and retail rents. This sub-index also includes
recent changes in direct commercial real estate investment volumes and real estate transparency.

High-value incubators (accounting for 30% of the model) have been included, as future economic strength and real estate momentum over
the longer term are likely to be partially determined by the quality of a city’s education infrastructure, its innovation capability, environmental
sustainability and the strength of its technology sector. This sub-index includes a weighted score of the presence of the world’s top
universities, international patent applications, air quality, third-party indices of the innovation economy, and the presence of technology and
venture capital firms.

Data sources: All real estate data for the City Momentum Index is sourced to JLL. The non-real estate data is drawn from a wide range of
sources that includes Oxford Economics, United Nations, ACI, OECD, WHO, GaWC, fDi Markets, QS, 2thinknow, WHO and Crunchbase. The
Index also draws data from many national statistical offices.

Data comparability and accuracy: The CMI model is based upon data which we believe to be reliable. While every effort has been made to
ensure the accuracy and completeness of the data used, we cannot offer any warranty that factual errors may not occur. For the vast majority
of cities and variables, data relating to the city region has been used, but in a few cases, particularly in emerging markets, we have had to rely
on national data.

The City Momentum Index Model

         Socio-economic                                 Commercial                                                    High-value
           Momentum                                Real Estate Momentum                                               incubators
          Economic Output                                                                                  Higher Education Infrastructure
              Population                         Construction, Absorption, Price                                Innovation Capability
           Air Connectivity                          Investment Transactions                              International Patent Applications
         Fortune 2000 HQs                                  Transparency                                     Technology / Venture Capital
      Foreign Direct Investment                                                                                Environmental Quality

                                   Short-term                                                                        High-value
                                   Momentum                                                                          incubators

                                                                    City Momentum Index

        Source: JLL, January 2015
JLL Regional Headquarters

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200 East Randolph Drive                                   30 Warwick Street                                   9 Raffles Place
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Authors                                                   Contributing Authors

Jeremy Kelly                                              Ben Breslau                                         David Green-Morgan
jeremy.kelly@eu.jll.com                                   ben.breslau@am.jll.com                              david.green-morgan@ap.jll.com

Rosemary Feenan                                           Andrew Burrell                                      Myles Huang
rosemary.feenan@eu.jll.com                                andrew.burrell@eu.jll.com                           myles.huang@ap.jll.com

Matthew McAuley                                           Josh Gelormini                                      Jane Murray
matthew.mcauley@eu.jll.com                                josh.gelormini@am.jll.com                           jane.murray@ap.jll.com

                                                          Craig Plumb
                                                          craig.plumb@eu.jll.com

To learn more about cities and real estate visit our website
www.jll.com/cities-research

COPYRIGHT © JONES LANG LASALLE IP, INC. 2015.
This report has been prepared solely for information purposes and does not necessarily purport to be a complete analysis of the topics discussed, which are inherently unpredictable. It has been
based on sources we believe to be reliable, but we have not independently verified those sources and we do not guarantee that the information in the report is accurate or complete. Any views
expressed in the report reflect our judgment at this date and are subject to change without notice. Statements that are forward-looking involve known and unknown risks and uncertainties that may
cause future realities to be materially different from those implied by such forward-looking statements. Advice we give to clients in particular situations may differ from the views expressed in this
report. No investment or other business decisions should be made based solely on the views expressed in this report
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