Cisco Broadband Index - Workforce Insights on Access to Internet Services
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Contents 3 Executive summary Country spotlights 4 United Kingdom 6 France 8 Germany 10 Italy 12 Russia 14 Poland Cisco Broadband Index 2021 2
Executive summary Governments and policymakers across Europe have committed to improving connectivity - but workers demand that they accelerate efforts to bridge the digital divide. Our working lives are changing fast. The Covid-19 pandemic has caused the vast majority of the workforce to be temporarily shut out of their office roles, and some may never be back on-site full time. With flexible working increasing and people spending more time online comes a clamour for better internet access. Across Europe, many are A new digital deal struggling for reliable connection as they try their best to remain productive. Insufficient access is a wide-reaching problem that touches people across all age groups, income To discover how people feel about their current brackets, and levels of education. connectivity Cisco has surveyed thousands of workers in six major European countries. To underpin sustainable recovery, changing the economics of the internet by transforming our Governments in all of the markets we surveyed have network infrastructure is essential, as is close publicly committed to improve connectivity. collaboration between policymakers and SPs. It’s a political hot potato: 81% of the workforce We need to ensure connectivity creates an equal are calling on their leaders to accelerate plans for level playing field - working faster, harder and high-speed and reliable internet as Europe strives to reaching everyone. leave the pandemic behind. Digital connectivity has been described as a Our study found out that 76% think quick and “precondition” for the EU achieving its digital agenda. reliable internet is crucial for rebuilding economies, We welcome the Recovery and Resilience fund’s while 78% of employees believe it’s a “necessity”. digital focus that will help pave the way for long- Meanwhile, 72% say access to broadband is term recovery. The European Commission’s Digital essential to developing a well-educated and Compass is another important initiative, in addition informed population. A further 53% state investment to national governments’ strategies to ensure in universal connectivity is now as important as broadband infrastructure reaches every household. spending to maintain public utilities infrastructure. The existing efforts are encouraging, but there’s 47% would pay more for a safer connection. much more to do. Demand and intent are abundant - Urgency is clear - as is the digital divide that now time is of the essence. threatens inclusive recovery from the pandemic crisis: 46% say unreliable connection across the countries we surveyed meant they missed out on access to critical services such as online doctor check-ups and virtual school lessons. 81% of workers are calling on In addition, 66% believe affordability will soon become a major issue across Europe in the absence governments to accelerate of action from policymakers and service providers (SPs) - who, for their part, are starting to tackle the plans for high-speed and issue. This is vital, because without SP expertise our reliable internet internet infrastructure would collapse. Cisco Broadband Index 2021 3
Cisco Broadband Index Spotlight: United Kingdom Workers need improved internet access wherever they want to connect, and are keen for ministers and providers to deliver promised programmes The UK Government has stated aim to ‘build A majority also think that economic growth must back better’ following the pandemic, with a focus be built on better internet access: 69% of workers on levelling up opportunity across the country. state this. Furthermore, almost two thirds (65%) say Connectivity is a key part of this goal. having access to fast and reliable internet is critical The target is for at least 85% of UK premises to have to developing and maintaining a well-educated and access to gigabit-broadband by 2025. Ministers will informed population. “seek to accelerate roll-out further to get as close to Strongly linked to this sentiment, more than half 100% as possible”. of UK workers (55%) believe broadband should Despite that, 72% of UK-based workers want an even be free. quicker upgrade. It’s an issue that spans age groups, Collaboration between SPs and government is with consensus among older and younger workers. crucial to transforming the UK internet infrastructure 48% even believe Government investment in fast, to build a network that will satisfy immediate and reliable internet is just as important as maintaining future demand for strong, reliable connectivity. the national water and energy infrastructure. Upgrade urgency 63% say affordability of reliable broadband is set to become a major issue in the UK, and 66% view secure, fast, reliable connection as a necessity. Key takeaways 66% say access to 72% think the 69% agree accessibility 65% say having access secure, fast, reliable Government should of fast and reliable to fast and reliable internet connection is a necessity accelerate its plans to internet is critical to future is critical to developing ensure high-speed, economic growth and maintaining a well- reliable internet for educated and informed everyone in the UK population Cisco Broadband Index 2021 1 https://www.levellingupgoals.org/ 4
Spotlight: UK Connection strength and reliability is an Access anxiety additional concern for UK users. 50% rate connectivity a critical factor in where they More than half of UK workers (54%) choose to live. Of this figure, 18% say they either moved spend seven or more hours online per home recently without realising their new location has poor day, suggesting lines are blurring between internet connection, or they have pinpointed where they’d personal and work use of internet at home; like to move to but there is no connection available. 43% of households saying three people or more who share their home connect Meanwhile, 71% of workers in the UK say broadband throughout the day. services must improve dramatically in order for people to be able to work anywhere. During the next 12 months, 50% expect their overall internet usage to stay the same Nearly 4 in 10 (38%) hybrid workers, and 30% of those or grow. A further quarter expect to use the who work remotely full-time, claim their home connection internet less than they do at present, but is only average or weak meaning they cannot rely on a suspect their time online will not return to pre- strong connection. As a result, almost three in 10 (29%) pandemic levels. hybrid workers claim they’ll upgrade within a year. Home broadband use patterns anticipated < 45 45-49 50-55 > 55 over the next % of workforce who expect usage to stay the same or increase 12 months Scotland 58% North East 45% Northern Yorkshire and the 54% 56% Ireland Humber North West 46% East Midlands 51% Wales 50% East of England 53% West Midlands 50% Greater 36% London South West 52% South East 55% Cisco Broadband Index 2021 5
Cisco Broadband Index Spotlight: France While France is making significant efforts to boost internet access the country’s workforce is eager for the Government to go even faster The French Government is working with Service Going for growth Providers to deliver fast broadband access (30Mbps) Almost six in ten respondents (56%) think to all households by 2022 via the France Très Haut affordability of reliable broadband is set to become a Débit programme, with fibre installation promised by major issue in France, while 80% view secure, fast, 2025. reliable connection as a necessity. 2020 was a record year for the initiative, with A majority also think that economic growth must 5.8 million properties made eligible for fibre. The be built on better internet access: 74% of workers Government is also expected to invest €240m in state this. A similar proportion of people (71%) say broadband as part of a post-Covid stimulus package, having access to fast and reliable internet is critical partly funded through the EU Recovery Fund. to developing and maintaining a well-educated and informed population. Despite this more than four in five workers in France Strongly linked to this sentiment, more than two (82%) think the upgrade should be quicker. thirds of France’s workers (69%) believe broadband Over half (51%) also believe government investment should be free. in fast, reliable internet is just as important as Meanwhile, not being able to access reliable internet maintaining other public utilities such as the national at home during lockdown meant 42% were unable water and energy infrastructure. to tap into critical services such as virtual medical appointments. Key takeaways 80% say access to 82% think the 74% agree accessibility 71% say having access secure, fast, reliable Government should of fast and reliable to fast and reliable internet connection is a necessity accelerate its plans to internet is critical to future is critical to developing ensure high-speed, economic growth and maintaining a well- reliable internet for educated and informed everyone in France population Cisco Broadband Index 2021 6
Spotlight: France 82% of French workers say broadband must improve Upgrade urgency dramatically across the country in order for people to be able to work anywhere. Over half (53%) rate connectivity a critical factor in where they choose to live. Of this figure, 17% say Nearly four in 10 workers in France (39%) spend they either moved home recently without realising seven or more hours online per day, suggesting their new location has poor internet connection, or lines are blurring between personal and work use they have pinpointed where they’d like to move to of the internet at home; 43% of households say but know there is no connection available. three people or more share their home connection throughout the day. Nearly 4 in 10 (38%) hybrid workers, and 28% of During the next 12 months, more than half (55%) those who work remotely full time, claim their home believe their overall internet usage will stay the same connection is only average or weak meaning they or grow. A further 20% expect to use the internet cannot rely on a strong connection. As a result, less than they do at present, but suspect their time almost four in 10 (38%) hybrid workers claim they’ll online will not return to pre-pandemic levels. upgrade within a year. Home broadband use patterns anticipated < 45 45-49 50-55 > 55 over the next % of workforce who expect usage to stay the same or increase 12 months North 55% Ile-de- 44% France West 53% East 58% Center 57% South East 52% South West 60% Cisco Broadband Index 2021 7
Cisco Broadband Index Spotlight: Germany The proposed shift to gigabit-capable networks is not quite fast enough in the eyes of the German workforce, who are demanding a more rapid upgrade Germany’s federal Government has set itself a target More than half (52%) also believe government of installing nationwide gigabit-capable networks investment in fast, reliable internet is just as by 2025 and has also developed a 5G strategy. The important as maintaining other public utilities such goal is to expand the fibre infrastructure in each as the national water and energy infrastructure. region and every community - preferably directly to Route to growth people’s homes. A huge 80% say affordability of reliable broadband In April 2021, Parliament voted to support the right is set to become a major issue in Germany, while to fast internet, with a focus on connectivity in 69% view secure, fast, reliable connection as a rural/countryside areas. Of course, the success of necessity. such an ambitious programme will rely on strong A majority also think that economic growth must be collaboration between Service Providers and built on better internet access: 66% state this. German lawmakers. A similar proportion (65%) say having access to fast There’s high demand for improved internet access and reliable internet is critical to developing and among the population: 75% of Germany’s workforce maintaining a well-educated and informed population. think the Government’s action isn’t fast enough and Strongly linked to this sentiment, nearly two thirds of are demanding a quicker upgrade. German’s (62%) believe broadband should be free. Key takeaways 69% say access to 75% think the 66% agree accessibility 65% say having access secure, fast, reliable Government should of fast and reliable to fast and reliable internet connection is a necessity accelerate its plans to internet is critical to future is critical to developing ensure high-speed, economic growth and maintaining a well- reliable internet for educated and informed everyone in Germany population Cisco Broadband Index 2021 8
Spotlight: Germany The German workforce has a keen eye on the grow. A further 22% expect to use the internet less than ability of internet services to support changes they do at present but suspect their time online will not to their working lives. return to pre-pandemic levels. 70% of respondents say broadband services New connections must improve dramatically across the country Almost half (48%) rate connectivity a critical factor in in order for people to be able to work where they choose to live. Of this figure, 18% say they anywhere. either moved home recently without realising their new More than four in 10 (44%) spend seven or location has poor internet connection, or they have more hours online per day, suggesting lines pinpointed where they’d like to move to but know there is are blurring between personal and work use no connection available. of the internet at home; 46% of households Nearly 4 in 10 (38%) hybrid workers, and 37% of those say three people or more share their home who work remotely full time, claim their home connection connect throughout the day. is only average or weak meaning they cannot rely on a During the next 12 months, 47% believe their strong connection. As a result, almost three in 10 (29%) overall internet usage will stay the same or hybrid workers claim they’ll upgrade within a year. Home broadband Schleswig-Holstein 49% use patterns anticipated over the Hamburg 39% next 12 months Mecklenburg- Bremen 62% 41% Vorpommern Brandenburg Niedersachsen 44% 57% Berlin Nordrhein-Westfalen 40% 48% Sachsen- Hessen 60% 53% Anhalt Sachsen Rheinland-Pfalz 51% 46% Thüringen Saarland 39% 46% Baden-Württemberg 48% Bayern < 45 45-49 50-55 > 55 43% % of workforce who expect usage to stay the same or increase Cisco Broadband Index 2021 9
Cisco Broadband Index Spotlight: Italy The Italian workforce wants faster progress for better internet connections, with the Government committing billions to a universal upgrade As part of the Italian Recovery Plan, the Affordability agenda Government is prioritising universal provision 90% of Italian workers think affordability of reliable of ultra-fast broadband for all. Officials aim to broadband is set to become a major issue in their spend €6.7bn from the EU Recovery Fund on the country, while 81% view secure, fast, reliable programme. connection as a necessity. Overall, the Government has committed to spend Almost three-quarters (74%) state broadband should more than €8bn on broadband, 5G and satellite be provided free of charge. 53% of workers believe technologies, desiring superfast connections of investment in fast, reliable internet is just as important 1GB available for all Ital-ians by 2026. as maintaining other public utilities such as the Yet Italian workers need this done faster: 86% think national water and energy infrastructure. programmes to ensure high-speed and reliable Furthermore, 84% believe broadband must improve internet for everyone should be accelerated further. dramatically across the country in order for people to The vast majority (79%) think that economic growth be able to work anywhere. must be built on better internet access. A large Workers say there have already been consequences proportion of people (72%) also say having access born of poor connectivity: not being able to access to fast and reliable internet is critical to developing reliable internet at home during the pandemic meant and maintaining a well-educated and informed 44% were unable to access critical services such as population. virtual medical appointments. Key takeaways 81% say access to 86% think the 79% agree accessibility 72% say having access secure, fast, reliable Government should of fast and reliable to fast and reliable internet connection is a necessity accelerate its plans to internet is critical to future is critical to developing ensure high-speed, economic growth and maintaining a well- reliable internet for educated and informed everyone in Italy population Cisco Broadband Index 2021 10
Spotlight: Italy More than four in 10 Italian workers (45%) Building connectivity spend seven or more hours online per day, suggesting lines are blurring between personal Nearly half (48%) rate connectivity a critical factor in and work use of the internet at home; 51% of where they choose to live. Of this figure, more than one households say three people or more share in 10 (12%) say they either moved home recently without their home connection throughout the day. realising their new location has poor internet connection, or they have pinpointed where they’d like to move to but During the next 12 months, 47% of know there is no connection available. respondents believe their overall internet usage will stay the same or grow compared to current 44% of the hybrid workers polled, and 36% of those who levels. A further 26% expect to use the internet work remotely full time, claim their home connection less than they do at present but suspect their is only average or weak meaning they cannot rely on a time online will not return to pre-pandemic strong connection. As a result, more than four in 10 hybrid levels. workers (44%) state they’ll upgrade within a year. Lombardia Trentino-Alto Adige 45% 55% Valle D’Aosta Friuli-Venezia Giulia 100% 58% Piemonte Veneto 52% 53% Liguria Emilia-Romagna 53% 52% Toscana 54% Marche 0% Umbria 57% Abruzzo 60% Lazio 45% Molise Home broadband 60% Campania use patterns 36% Puglia 49% anticipated Sardegna over the next 53% 12 months 56% Basilicata Calabria 33% Sicilia 40% < 45 45-49 50-55 > 55 % of workforce who expect usage to stay the same or increase Cisco Broadband Index 2021 11
Cisco Broadband Index Spotlight: Russia The workforce in Russia hold some of the strongest views in Europe about internet access, with a big majority believing it is a necessity Russian workers are forthright in pushing for better As vital as water and electricity internet services: 86% think it is a necessity, and the same proportion say that plans to provide faster and Overall, 60% of workers believe investment in fast, more reliable connections should be accelerated. reliable internet is just as important as maintaining other public utilities such as the national water and These are some of the most strongly held views energy infrastructure. across the European markets we surveyed - and there are other areas where workers are keen to comment Meanwhile, 41% think affordability of reliable on efforts to upgrade services. broadband is set to become a major issue in Russia, while 72% say state broadband should be provided The vast majority (83%) think that economic growth free of charge. must be built on better internet access. A similar proportion of people (81%) say having access to Furthermore, 86% believe broadband must improve fast and reliable internet is critical to developing and dramatically across the country in order for people maintaining a well-educated and informed population. to be able to work anywhere. Key takeaways 86% say access to 86% think that 83% agree accessibility 81% say having access secure, fast, reliable plans to ensure of fast and reliable to fast and reliable internet connection is a necessity high-speed, reliable internet is critical to future is critical to developing internet for everyone economic growth and maintaining a well- in Russia should be educated and informed accelerated population Cisco Broadband Index 2021 12
Spotlight: Russia Nearly half of Russian workers (48%) Access everywhere spend seven or more hours online per day, Over four in 10 (42%) rate connectivity a critical factor suggesting lines are blurring between personal in where they choose to live. Of this figure, almost one and work use of the internet at home; 51% of in 10 (9%) say they either moved home recently without households say three people or more share realising their new location has poor internet connection, their home connection throughout the day. or they have pinpointed where they’d like to move to but During the next 12 months, three quarters know there is no connection available. of respondents believe their overall internet More than half of the hybrid workers polled (51%), and usage will stay the same or grow compared 44% of those who work remotely full time, claim their to current levels. A further 12% expect to use home connection is only average or weak meaning they the internet less than they do at present, but cannot rely on a strong connection. As a result, almost a suspect their time online will not return to pre- third of hybrid workers (32%) state they’ll upgrade within pandemic levels. a year. Central 71% Home broadband use patterns Volga 77% anticipated North Western over the next 78% 12 months Far Eastern 64% Siberian 78% Ural 80% Southern < 70 70-74 75-79 > 79 79% % of workforce who expect usage to stay the same or increase North Caucasian 78% Cisco Broadband Index 2021 13
Cisco Broadband Index Spotlight: Poland Big plans are afoot from Government and Service Providers to propel better broadband - but Poland’s workforce want a faster roll-out Poland aims to expand fibre-to-the-home network important as maintaining other public utilities such as coverage to 100% by 2022. The Government’s state the national water and energy infrastructure. broadband fund will continue to subsidise roll-out in rural areas where it is not economically viable for Right to reliable access Service Providers to do so; their collaboration speaks A huge 79% say affordability of reliable broadband to how seriously industry and ministers take the is set to become a major issue in Poland, while 80% connectivity challenge. view secure, fast, reliable connection as a necessity. The Polish Government has requested €23.9bn in A big majority also think that economic growth must grants from the EU Recovery Fund, with a view to be built on better internet access: 78% of workers dedicating €1.4bn to the network and improving state this. Almost three quarters (74%) say having broadband access. access to fast and reliable internet is critical to There’s high demand for improved internet among developing and maintaining a well-educated and the population: 83% of Poland-based workers think informed population. the Government’s action isn’t fast enough and are Strongly linked to this sentiment, more than two demanding a quicker upgrade. thirds of Poland’s workers (69%) believe broadband More than half (53%) also believe government should be free. investment in fast, reliable internet is just as Key takeaways 80% say access to 83% think the 78% agree accessibility 74% say having access secure, fast, reliable Government should of fast and reliable to fast and reliable internet connection is a necessity accelerate its plans to internet is critical to future is critical to developing ensure high-speed, economic growth and maintaining a well- reliable internet for educated and informed everyone in Poland population Cisco Broadband Index 2021 14
Spotlight: Poland 80% of respondents say broadband services Connectivity comes home must improve dramatically across the country in order for people to be able to work anywhere. Exactly half of workers rate connectivity a critical factor in where they choose to live. Of this figure, 16% say Nearly half of Polish workers (47%) spend seven they either moved home recently without realising their or more hours online per day, suggesting lines new location has poor internet connection, or they have are blurring between personal and work use of pinpointed where they’d like to move to but know there the internet at home; 55% of households say is no connection available. three people or more share their home connect throughout the day. Nearly 4 in 10 (37%) hybrid workers, and 35% of those who work remotely full time, claim their home During the next 12 months, 45% believe their connection is only average or weak meaning they overall internet usage will stay the same or grow. cannot rely on a strong connection. As a result, more A further 26% expect to use the internet less than four in 10 (43%) hybrid workers claim they’ll than they do at present, but suspect their time upgrade within a year. online will not return to pre-pandemic levels. Home broadband use Kuyavian-Pomeranian 46% patterns anticipated over the next Warmian-Masurian 36% 12 months Lodzkie Pomeranian 51% 46% Podlaskie Western 48% 47% Pomeranian Masovian Lubuskie 39% 51% Holy Cross Greater 35% 40% Poland Lubelskie Lower 44% 50% Silesian Subcarpathian Opolskie 40% 55% Silesian 51% Lesser Poland < 40 40-44 45-50 > 50 45% % of workforce who expect usage to stay the same or increase Cisco Broadband Index 2021 15
Cisco Broadband Index Methodology Cisco Broadband Index is based on a survey of 13,617 workers in the UK, Germany, France, Italy, Poland and Russia. It was completed in May 2021. The sample included respondents based in every region of each country, who either work full-time remotely; full-time in an office; hybrid, between home and the office; or on the frontline. The poll was conducted by independent research consultancy Censuswide, who abide by and employ members of the Market Research Society - which is based on the ESOMAR principles. Supporting Resources: Cisco Cloud Native Broadband Network Gateway Cisco Routed Optical Networking Cisco 5G Network Architecture The Cisco Converged SDN Transport architecture Cisco Crosswork Network Automation Cisco Broadband Index 2021 16
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