Channel Overview - EDGEsport
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Channel Overview
the channel for the modern sports fan
A post-cable sports network, bringing outdoor and action sports content together.
EDGEsport is a fully serviced content and distribution solution, which allows
our partners to reach Millennial and Gen-Z audiences in an authentic way.
EDGEsport is fully owned and operated by Endeavor, allowing
unique access to further marketing and partnership support.
channel overview 2
01. awesome content that fans want
Live action sports events rights, and premium
non-live content from across the globe.
02. a diverse and valuable audience
Access to a Millenial and Gen-Z fan base.
03. a fully produced live tv channel
The highest quality specifications and managed by IMG Media.
channel overview 3
Content
delivering world-class content
to the modern sports fan year round
01. Live Action Sports
Never miss a moment
02. Entertainment and lifestyle Shows
Experience the world of action sport
03. event Highlights
Catch up on all the sports you’ve missed
04. Unique Athlete access and original content
Stay up to date between events
channel overview 5
A unique mix of rights,
Exclusively available on one channel
Street League Crankworx ROAD TO MOTOGP Freeride World Tour FISE WORLD SERIES
Skateboarding
Born in Whistler, B.C, Crankworx is A global race series comprised of the The FWT is the worldwide circuit of The biggest multi-disciplinary
SLS was created to foster growth, the ultimate experience in mountain Red Bull Rookies Cup, the Idemitsu freeride snowboarding and skiing action sports contest series on the
popularity and acceptance of biking. The best athletes compete Asia Talent Cup, the FIM CEV with the best riders in the world planet. Each event contains 25
street skateboarding worldwide. in elite-level competitions in a Repsol, the British Talent Cup where competing on the most legendary competitions in pro and amateur
Now SLS is a qualifying series for variety of disciplines as they battle junior racing talents compete for and challenging alpine faces and categories, resulting in dramatic
the Olympics as skateboarding it out for the illustrious overall King victory while preparing for the next the most renowned ski resorts displays of jaw dropping stunts
becomes a new sport at the and Queen Crankworx titles. level. across the world. and jumps.
Tokyo 2020 Olympics.
channel overview 6
Audience
do not underestimate The action Sports audience
950m Action Sports
fans worldwide
Millennials represent
$1 trillion
Buying power
50% years old
are 16-29
Gen-Z already represent
$44 billion
36% ‘Avid fans’
are This group have growing
influence and value
63% 37% Millennial /mɪˈlɛnɪəl/ Born 1980–1994
Generation Z /dʒɛnəˈreɪʃ(ə)n ˈzē/ Born 1995 – 2015
Source: GlobalWebIndex, 2018
channel overview 8
The modern sports fan thinks differently
90 %
of Gen-Z
56
feel that
% 52
of Gen-Z
% 69
of Gen Z
%
...say there are ...non-traditional sports are ...prefer non-traditional sports, ...say advertisers are a welcome part
many definitions of sports today. more relevant to their generation e.g. those outside of football, of non-traditional sports.
than traditional sports. baseball, basketball, hockey
and soccer.
Source: Whistle, 2018
channel overview 9
Thank you
John Grabowski
john.grabowski@img.com | +44 771414 0102
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