UNITED ARAB EMIRATES 7th EDITION l 2021-2022 - SUAD/FIFA/CIES EXECUTIVE PROGRAMME IN SPORTS MANAGEMENT - Sorbonne University Abu Dhabi
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SUAD/FIFA /CIES UNITED ARAB EMIRATES
EXECUTIVE PROGRAMME
7th EDITION l 2021-2022
IN SPORTS MANAGEMENT
Welcome
“
The FIFA/CIES Executive Diploma
is a 360 degrees programme
delivering key expertise to the
“
next generation of sports managers
in the region. Join us!
Professor Silvia Serrano
SUAD Vice-Chancellor
“
Turn your passion into a profession.
The SUAD/FIFA/CIES Executive
Programme in Sports Management
can be the steppingstone needed
to break into the competitive sports
management industry by blending
“ Dr. Majed Al Khemeiri
experiential learning with a strong SUAD Deputy Vice-Chancellor
for Administrative Affairs
foundation in business administration.
“
As a result of the partnership
between Sorbonne University in
Abu Dhabi and the FIFA/CIES
International University Network,
this is one of the best and most famous
“
Dr. Laurence Renault
Executive Programmes in Sports
SUAD Deputy Vice-Chancellor Management delivered in Abu Dhabi.
for Academic Affairs
3 www. -uni.org
The training of sports
managers: A necessity
In today’s world, sport is confronted with a The FIFA/CIES Executive Programme in Sports
constantly increasing number of challenges, and a Management is delivered worldwide by 17 univer-
working environment that grows more complex sities, forming part of the FIFA/CIES International
with each passing day. University Network.
One can mention poor management of many sports- This innovative network allows students, alumni,
related entities, the ensuing lack of credibility, professors, experts, coordinators and speakers
a demand for transparency from many partners, to interact and share their experiences on both a
the gap between the richest sports organisations national and global level.
and those that have limited resources, responding
to increasingly effective doping methods and the CIES is proud to partner with Sorbonne University
threat from illegal sports betting to the integrity of Abu Dhabi (SUAD) in the organisation of a new
sports results. This non exhaustive list is followed edition of the FIFA/CIES Executive Programme
by the challenges of obtaining support from com- in the United Arab Emirates and to contribute to
mercial sponsors, the growing complexity related the wider development of sports management in
to the organisation of sports events, the migration both this country and those on its borders. We can
of young athletes to rich countries, the legal frame- already highlight the excellent work accomplished
works which grow in size and sophistication day by SUAD since the beginning of our cooperation.
after day, the global financial uncertainty and the In particular, in this period of pandemic, the univer-
ongoing fight against the still too common threats sity has shown dynamism, flexibility and creativity
from racism and nationalistic behaviour in stadiums in overcoming many obstacles. It has been able to
and on local playing fields. We should also mention maintain the attention and motivation of the stu-
here the consequences that COVID-19 is having, dents by offering them quality courses, adapted to
and will continue to have, on the world of sport. the circumstances. This is where the real value of a
partnership is recognised.
For all of these reasons, sports managers must,
more than ever before, be able to deal with
complex situations involving many challenges.
Education, therefore, remains one of the best ways
to achieve this.
Created in 2004, the FIFA/CIES Executive
Programme in Sports Management aims to provide
present and future sports leaders with the necessary
knowledge and skills to be able to better under-
stand their working environment and to deal with
the types of situations modern sports organisation Prof. Denis Oswald
can be confronted with. CIES Director
www. -uni.org 4
The International Centre
for Sports Studies (CIES)
The International Centre for Sports Studies (CIES), Finally, its multidisciplinary approach, connected
located in Neuchâtel, Switzerland, was created as a with the realities of the sports field, enables the pro-
foundation in 1995 by the Fédération Internationale duction of solutions, which meet the specific needs
de Football Association (FIFA), the University of of sports organisations.
Neuchâtel and the City and State of Neuchâtel.
The main CIES activities are notably the organisa-
Using a multi-disciplinary approach (law, sociology, tion of the “FIFA Master” (International Master
geography, history and management), CIES pro- in Management, Law and Humanities of Sport),
vides research, top-level education and consulting the FIFA/CIES Executive Programme in Sports
services to the world of sport. Management delivered through an international
university network comprising 17 partner universi-
Since its inception, CIES has aimed to serve as a ties across the world, and the Master/DAS/CAS in
bridge between the worlds of research, education Sports Law of the University of Neuchâtel.
and sports organisations. CIES actively promotes
the ongoing exchange of knowledge and experi- Since 2018, in collaboration with FIFA, the CIES has
ences between stakeholders from both academia also been developing executive training courses
and the sports industry. Thanks to its international for General Secretaries and senior executives of
network of universities and experts, CIES is able national football federations. Finally, CIES is also
to support and carry out research and educational engaged in fundamental and applied research in
projects across all continents. the field of sport, through numerous publications,
its Football Observatory and the organisation of
conferences and seminars.
5 www. -uni.org
A few words about SUAD
With stunning architecture and a rich history dating institution. In addition, our admissions process is
back to the 13th century, Sorbonne University Abu highly selective, ensuring that individual talent ben-
Dhabi is a multidisciplinary university that attracts efits from collective excellence.
high-calibre students from the UAE and around the
world. We offer Foundation Year programmes in Sciences,
Intensive French, Records Management and
SUAD offers world-class, globally recognised and Archival Science, in addition to undergraduate and
UAE accredited French degrees that cover a spec- postgraduate programmes and executive education
trum of disciplines specialising in sciences, human- programmes spanning from Humanities and Social
ities, languages, law and economics degrees to Sciences to Languages and Sciences. Programmes
address local and global job market demands. are offered in English, French or Arabic.
To date, we have educated over 2000 graduates A number of scholarships, preferential rates and
from more than 90 countries, while developing a corporate discounts on tuition fees are available to
reputation for academic excellence and innovation. UAE citizens, residents of the UAE and international
students.
To ensure quality, we maintain small classes,
enabling us to tailor our teaching methods to indi-
vidual styles of learning. We also bring our faculty For more information
from Sorbonne University in Paris, guaranteeing the Visit Sorbonne Abu Dhabi’s website:
same excellent teaching standards as our parent www.sorbonne.ae
www. -uni.org 6
The FIFA/CIES Executive
Programme
General presentation
The FIFA/CIES Executive Programme in Sports communication, sports law, marketing/sponsorship,
Management covers all sports. It provides training management, finance and sports event manage-
in 6 essential fields of sports management, namely ment.
Sports Event Finance
Management
Management
Communication
A 360°
CURRICULUM
Sports Law Marketing/ Sponsorship
Objectives
1 To give students a comprehensive view of 4 To help students acquire the tools and know-
sports management. ledge that they can use in their daily sports
environment.
2 To adapt the curriculum to national and regional
requirements in sports thanks to the skills and 5 To organise each year a cycle of special sessions
expertise of our academic partners. which are delivered by international sports
industry experts.
3 To combine theoretical education with practical
case studies. 6 To build a network of expertise at both national
and international levels.
7 www. -uni.org
The FIFA/CIES Executive
Programme
Sports Event Management Finance
The objective of this module is to give students This module offers training in the financial
a better understanding of the various aspects realities of national and continental sports
related to the organisation of sports events, entities, with a view to strengthening and
on both a national and international level. For improving financial management processes.
example, project management, security, logis- It addresses fundamental financial concepts
tics, infrastructure, positioning in such a com- such as balance sheets, profit and loss accounts,
petitive market, are all key elements to ensure budget options, and business plans. On com-
the successful delivery of a sporting event. pletion of the module, sports managers will
have acquired the necessary tools to be efficient
managers within their organisations.
Communication Management
This module offers the possibility This module focuses on the tran-
to gain knowledge of the basic sition from the amateur manage-
concepts of communication as ment of a sports organisation to
needed by sports organisa- MODULES professional management, and is
tions to ensure the effective based primarily upon efficiency
exchange of information between and performance principles. Key
the different sports industry themes addressed during this
actors. Strategic communication, module include the structure of
planning, management of com- sports organisations, decision
munication processes and crisis -making processes, human
management are all necessary resources management, leader-
tools for effective communication ship and the management of
strategies. organisational change.
Marketing/Sponsorship
This module offers students the opportunity to
familiarise themselves with the commercial reali-
Sports Law ties of modern sport. Students are presented
The exceptional growth and development of with a pragmatic approach to marketing sports
the sports industry has also seen the evolution entities and events, as well as to the selling of
of an increasingly vast and complex judicial sponsorship and servicing of account sponsors.
system. The objective of this module is to pro- The importance of markets and sports consumers
vide a full overview of sports law. For example, are clearly demonstrated and also the role played
consideration is given to the structure of world by brands and social media. A better under-
sport, the status of the sports person, civil standing of the methods used to strengthen the
and criminal responsibility of sports actors, the identity of a sports organisation for marketing
different commercial contracts used, the resolu- purposes (values, image) and how to fully grasp
tion of legal disputes in sport and the increasing the expectations of potential sponsors are two
level of threats to the integrity of sport. key components of this module.
www. -uni.org 8
The FIFA/CIES Executive
Programme
Sessions with international sports industry experts
During each edition of the FIFA/CIES Executive organisers, etc.). These special sessions and lectures
Programme, CIES offers students the opportunity to also provide an opportunity to exchange viewpoints
meet industry experts from different backgrounds on current issues in the world of sport and to reflect
(e.g. IOC, FIFA, other international federations, on how these issues can impact on national sport.
continental entities, prestigious clubs, sports event
Who is the FIFA/CIES Executive Programme intended for?
Managers and individuals working in the sports Professionals from all backgrounds (e.g. legal
world on a professional or amateur basis (e.g. practitioners, economists, journalists) who wish to
national and international federations, continen- start working in sport and become familiar with
tal organisations, NOCs, clubs, regional associa- the specialist aspects of the sports industry.
tions, ministries, municipalities) who are seeking Young graduates who wish to complement their
to broaden or refresh their knowledge of sports existing academic training with a specific qualifi-
management. cation in the field of sports management.
9 www. -uni.org
The facilitators
Sports Law
Lucien W. VALLONI
Partner | FRORIEP Attorneys at law
Head of the Litigation & Arbitration Practice Group and Head
of Sports Law Practice Group
Board member | FIFPro and FIFPro Division Europe
Lecturer | University of Zurich
President | World Association of Icehockey Players Unions WAIPU
President | Swiss Association of Football Players SAFP
President | Show Respect
Sports Law
Damir VALEEV
Partner, Head of Sports Law Practice | Adcourt
Member of Legal & Ethics Commission |
Asian Paralympic Committee (APC)
Head of Legal | Emirates Hockey League (EHL)
Sports Event Management
Daniel RUPF
Business Owner | Daniel Rupf Consulting
Head of Team Accommodation | FIFA Accommodation Office operated
by MATCH Accommodation
Advisor & Consultant | San Marco Sports Events /
Eventica Communications & Event Management
www. -uni.org 10The facilitators
Finance & Marketing
Alexandre TOUTOUNJI
Finance Manager
CPA, McGill University
Communication
Kalem MAUVOIS
CEO & Founder | Crescendo Management (Sports Marketing Agency)
Sponsorship
Tania DEVEREUX
Director | Joe Lewis Company - An Experience Company
Management
Cécile CHAMARET
Associate Professor | École Polytechnique
11 www. -uni.orgThe administrative team
Alexandre BLAISE
Programme Director
Atanas TARKALANOV
Programme coordinator
Dayana ABOUKARAM
Academic Coordinator
13 www. -uni.orgPractical information
Course format Student numbers
Each module will comprise 35 hours (25h on A maximum of 30 students can be accommodated
campus + 10h blended learning) of teaching and
additional learning activities such as case studies,
Tuition language
seminars, event experience, international guests, to English (a good command is required, SUAD
be completed over one academic year, exclusive of reserves the right to request/require a TOEFL IBT
a formal assessment. The mode of delivery for the or TOEFL ITP or IELTS or any similar examination to
2021-2022 edition will be by way of a block release confirm the same)
system where students are required to attend
Minimum Bachelor
classes at SUAD for a period of one week at six dif-
Candidates must be in possession of, at least, a
ferent times in 2021-2022.
Bachelor education qualification & show a keen inter-
Schedule academic year est & active involvement in sport. Admission is fur-
thermore dependant on selection by the committee
2021-2022 (dates subject to change)
of the course. Candidates must attend a compulsory
6 modules (law, marketing & sponsorship, finance,
admission interview with an academic represen-
event management, communication, management)
tative of the University & a representative of the
distributed as for example:
FIFA/CIES International University Network. There is
Law
no age limit. Since classes are in English, applicants
25h in presential from 25 Sep. - 02 Oct.
must possess a good command of this language.
5 weeknights (Sun. - Wed.) x 2.5h
2 saturdays full days Attendance and examinations
10h in online Attendance of the 6 block weeks is compulsory and
5 night days x 2h students must obtain a class attendance mark of
final exams after each semester on the university not less than 75% for each module. This stipulation
calendar is over and above the other academic requirements
(the same format applies to all 6 modules) for the successful completion of each module.
Final Projects presentation in August 2022 Examinations take the form of a knowledge assess-
60 ECTS offered ment for each of the different modules, as well as a
(format of learning depending on the ongoing pan- presentation of a group project.
demic situation)
Online application
Course location Registration, please go to:
Sorbonne University Abu Dhabi https://sorbonne.force.com/s/login/SelfRegister
Al Reem Island Application deadline:
38044 Abu Dhabi Sunday 05 September 2021
UAE
Contact information
Course fee Sorbonne University Abu Dhabi
To Be Confirmed Phone +971 (0) 2 65 69 330
This whole amount is inclusive of comprehensive Phone +971 (0) 2 65 69 555
CIES manuals for each module, SUAD class hand- admissions@sorbonne.ae
outs, international, national and local guest speak- sport.management@sorbonne.ae
ers, official excursions, graduation function
www. -uni.org 14Testimonials
Aisha ALZAABI UAE
SUAD, current student (class 2021)
Legal Counsel, Confidential
“The programme enables you to acquire the basics of the sports industry. The modules
cover what is required by sports managers and prepares you for real life work in the
field. This is important as I aspire to make a difference in the sports world.”
Ashraf IKRAM Malaysia
SUAD, Class 2020
Junior Account Executive, PikoHANA
“We learn from experienced experts, and we can also gain valuable knowledge from
our fellow classmates. From Sports Editors, F1 Project Managers and Football Coordi-
nators, for example, the insights shared add huge value to the course. This experience
is priceless.”
Young Joon SUH South Korea
SUAD, Class 2019
Marketing Intern, SEMA Sports Marketing
“I wanted to study how the sports sector works before going into the industry. With
this Programme, we learnt a lot thanks to both sports and football industry experts.
This is a key advantage.”
Atanas TARKALANOV Bulgaria
SUAD, Class 2017
Sports Lecturer, Sports Management Expert, Sorbonne University Abu Dhabi
“It was a pleasure to learn from the best and also to be among the best in the world-
wide sport industry.’’
Sarvaj JEYAKUMAR India
SUAD, Class 2017
Football Manager, Fareham Football Club Limited
“This Programme helped me to explore various important business aspects relating to
the sporting world, such as marketing and communication, which I have always been
keen to learn more about.”
Filip ADAMUS Poland
Kozminski University, Class 2015
Tournament Press Officer / TV & Media Operations Coordinator,
PZPN (Polish Football Association)
“Our group was diverse. Everyone had different experiences connected with sport.
This resulted in many interesting discussions. We are still in touch, and perhaps we will
implement some of our joint projects in the near future.”
15 www. .chThe FIFA/CIES International
University Network
The FIFA/CIES International University Network Universidad Rey Juan Carlos
9
today includes 17 universities, which deliver the Madrid, Spain (2010)
FIFA/CIES Executive Programme in Sports Manage-
ment: 10 Universidad Metropolitana
Caracas, Venezuela (2010)
Universidad Católica Argentina
1 11 Fundação Getulio Vargas
Buenos Aires, Argentina (since 2004) Rio de Janeiro & São Paulo, Brazil (2010)
Universidad Santo Tomás
2 12 Universidad San Martín de Porres
Santiago de Chile, Chile (2006) Lima, Peru (2012)
Université Cheikh Anta Diop
3 13 Sorbonne University Abu Dhabi
Dakar, Senegal (2006) Abu Dhabi, United Arab Emirates (2014)
Nelson Mandela University
4 14 Kozminski University
Port Elizabeth, South Africa (2007) Warsaw, Poland (2014)
Cairo University
5 15 Higher School of Economics
Cairo, Egypt (2007) Moscow, Russia (2014)
Universidad de Costa Rica
6 16 Pillai Institute of Management Studies
San José, Costa Rica (2008) & Research
Mumbai, India (2019)
The University of the West Indies
7
Port of Spain, Trinidad and Tobago (2009) 17 Universidad de Las Américas
Quito, Ecuador (2019)
Birzeit University
8
Ramallah, Palestine (2009)
17 www. -uni.orgThe FIFA/CIES International
University Network
Objectives and activities
The FIFA/CIES International University Network and to offer them new perspectives, the FIFA/CIES
is based on the principles of partnership, mutual University Network has implemented two initiatives,
respect and openness. It allows many exchanges which, over the years, have become central in creating
among students, teachers, experts, alumni and all a sense of community and helping to motivate
the other participants who actively contribute to the participants: The FIFA/CIES University Network Prize
Network. To strengthen links between its members and the FIFA/CIES University Network Scholarships.
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The FIFA/CIES University Network Prize
The purpose of the FIFA/CIES University Network
Prize is to reward the best group project presented
by the partner universities. The Prize consists of a
trip to Switzerland, which includes a visit to the CIES
headquarters in Neuchâtel, as well as a day at the
FIFA headquarters in Zurich with the “FIFA Master”
students. During the visit, participants are also
able to attend a series of presentations by FIFA
managers.
www. -uni.org 18The FIFA/CIES International
University Network
The FIFA/CIES University Network Scholarships
The FIFA/CIES University Network Scholarships Since the scholarship was created in 2012, students
allow FIFA/CIES Executive Programme alumni to from countries such as Argentina, Brazil, Chile,
finance their participation in the “FIFA Master” Costa Rica, Egypt, Guatemala, Lebanon, Russia,
course (course registration fees, travel expenses, South Africa, Spain, Trinidad and Tobago, Turkey,
accommodation, etc.). Candidate applications must Ukraine and Venezuela have all been awarded
meet the criteria defined by CIES and the “FIFA scholarships.
Master” Scientific Committee.
Other FIFA/CIES University Network projects
The FIFA/CIES University Network - with the support issues related to sports management, as well as the
of its partners - regularly offers FIFA/CIES Executive opportunity to attend various international sports
Programme students and alumni the opportunity to competitions.
attend conferences and seminars on various topical
19 www. -uni.orgAvenue DuPeyrou 1
2000 Neuchâtel | Phone +41 (0)32 718 39 00
Switzerland | www.cies.ch
Sorbonne University Abu Dhabi
www.sorbonne.ae/continuing-education-center/executive-certificate-in-sport-management
www.cies-uni.org/united-arab-emirates
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