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Global Sports Impact
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Global Sports Impact Report 2017 - Sportcal
Masthead / Global Sports Impact Report 2016                                                                                                                                                                                            Global Sports Impact Report 2017

                                                                                                                                  GSI Report 2017

                                                                                                                                  The Global Sports Impact
                                                                                                                                  (GSI) Report 2017
                                                                                                                                  No part of this publication may be reproduced, distributed or transmitted in any form     PUBLISHED MAY 2017
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Global Sports Impact Report 2017 - Sportcal
Contents / Global Sports Impact Report 2017                                                                                                                                                                                                               Global Sports Impact Report 2017 / Contents

                                                                                                                                     GSI Report 2017

                                                                                                                                     Contents
                                                                                                                                  1 INTRODUCTION                                                                      06    6 SPORTING IMPACT                                                  182

                                                                                                                                  2 THE GLOBAL SPORTS IMPACT PROJECT                                                  12       Sporting Impact analysis (2013-2016)                             184

                                                                                                                                        What is the GSI Project?                                                       14      Competing nations analysis (2016)                                186

                                                                                                                                        The history of GSI                                                             16      Athletes analysis                                                202

                                                                                                                                        The GSI methodology                                                            20      Summer vs winter world championships                             209

                                                                                                                                         GSI Event Studies programme 2017-2020                                         22      Athletes gender analysis                                         210

                                                                                                                                  3 EVENT HOSTING AND BIDDING                                                         26       Medals analysis                                                  224

                                                                                                                                        Event hosting analysis (2013-2016)                                             28   7 CONCLUSIONS                                                      232

                                                                                                                                        Event hosting analysis (2016)                                                  34      Event hosting and bidding                                        235

                                                                                                                                        Event bidding analysis (2016)                                                  40      Economic impact                                                  236

                                                                                                                                        Global Sports Nations & Cities Index                                           54      Sport tourism                                                    237

                                                                                                                                  4 ECONOMIC IMPACT                                                                   100      Sporting impact                                                  238

                                                                                                                                        Economics of the Olympic Games                                                102   8 EVENT ANALYSIS                                                   240

                                                                                                                                        GSI attendance analysis (2013-2016)                                           112      Overview (2016)                                                  242

                                                                                                                                        GSI attendance analysis (2016)                                                114      A-Z by sport (70 events)                                         246

                                                                                                                                        Global sports properties attendance analysis                                  117   		 - Multi-sport games (5 events)

                                                                                                                                        Global sports properties fact files                                           120   		 - World championships (61 events)

                                                                                                                                  5 SPORT TOURISM                                                                     156   		 - Continental championships (4 events)

                                                                                                                                        Participant and media bed night analysis (2016)                               158   9 CREDITS AND ACKNOWLEDGEMENTS                                     316

                                                                                                                                        Spectator bed night analysis (2016)                                           168   10 SPORTS & EVENTS                                                 320

                                                                                                                                        Rio 2016 Olympic Games case study                                             169   11 TABLES & CHARTS                                                 326

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Introduction / Global Sports Impact Report 2017                                                                                                                                                                                                                                       Global Sports Impact Report 2017 / Introduction

Introduction
WELCOME TO GSI REPORT 2017, THE THIRD EDITION OF THE GLOBAL SPORTS IMPACT REPORT

2016 was an Olympic year and for many sports this represents       Analysis of the event-hosting trends during the 2013-16 cycle
the culmination of a four-year programme.                          show an increase in the number of major events taking place in
                                                                   North America, while Europe continues to host the largest share
For these sports the Olympics is the pinnacle of the cycle and     of events overall by continent.
thus in an Olympic year sports like badminton omit their world
championships, which otherwise are held annually.                  Announced in April 2017, the Global Sports Nations and Cities
                                                                   Index is published in full exclusively in this report. Featuring 621
This accounts for the 70 events studied during 2016 in this GSI    cities from 86 nations, the index analysed 705 events across 151
Report compared with the 83 events studied during 2015.            categories in 81 sports, including summer and winter Olympic
                                                                   sports and Olympic ‘recognised’ sports. USA was once again
The GSI Report 2017 analyses the impact of sport in the period     named number one Global Sports Nation, while London, UK
2013 through to 2016 and compares the 313 events that have         retained its place as number one Global Sports City.
been studied during this period and the cities and nations that
have hosted them.                                                  This year’s report has also identified the top 25 most valuable
                                                                   events judged according to their holistic impact during the
The first two editions of the GSI Report focused on a broad        2013-16 cycle. The analysis has helped answer the age-old
range of indicators. Thanks to the ever-increasing scope of the    question: which major sports event produces the largest impact,
project and the data gathered, the 2017 report focuses on a        after the Olympic Games and Fifa World Cup, and can therefore
limited number of core sectors. Separate reports and papers will   be considered the world’s ‘third largest sports event’?
be published covering other elements of the GSI Project in
the future.

                                                                                                                                                                        As 2016 was an Olympic year, a special analysis of the                              Across the 2013-16 Olympic cycle, a staggering 54,392,673
                                                                                                                                                                        economics of the Olympic Games has been conducted,                                  spectators attended the 317 events analysed as part of the GSI
                                                                                                                                                                        finding that revenue distribution by the International Olympic                      scope of research.
                                                                                                                                                                        Committee to Olympic Games Organising Committees
                                                                                                                                                                        (OCOGs) has failed to increase in line with increased media and                     Almost 16 million people attended the 70 analysed multisport
                                                                                                                                                                        sponsorship revenues.                                                               games, world and continental championships in 2016, with
                                                                                                                                                                                                                                                            an average of 57,233 spectators attending the 57 world
                                                                                                                                                                        OCOG revenues, however, have fluctuated depending on                                championships.
                                                                                                                                                                        the host city. With better structured ticketing and domestic
                                                                                                                                                                        sponsorship and licensing programmes, OCOGs can                                     In addition to the 70 events within the GSI scope of research,
                                                                                                                                                                        significantly increase their revenues, which are used to help                       analysis of 70 leading annual sports properties across 17 sports
                                                                                                                                                                        cover the costs of staging the Games. This underlines the                           during the 2015-16 / 2016 seasons shows that a total of more
                                                                                                                                                                        importance of transferring knowledge from one host to the next                      than 505 million spectators attended these events.
                                                                                                                                                                        in order to maximise returns and cover the costs of hosting.
                                                                                                                                                                                                                                                            A year-on-year attendance analysis of 56 of these selected
                                                                                                                                                                        Host cities of the Olympic Games rely heavily on the reporting                      major annual properties, covering 13 sports, shows a very minor
                                                                                                                                                                        of economic impact to justify the colossal spending required                        decline in attendance of 0.27 per cent overall during 2016
                                                                                                                                                                        to stage the Games and often fail to look at the wider, more                        compared with 2015. This could raise some concern for event
                                                                                                                                                                        holistic, impacts that an Olympic Games can generate. This                          owners, as the data analysed contains 858 additional fixtures
                                                                                                                                                                        reporting is frequently characterised by academics and                              taking place across all of the events, with a notable increase in
                                                                                                                                                                        economic commentators as being far too inconsistent                                 the number of post-season playoff matches in some sports.
                                                                                                                                                                        and inaccurate.
                                                                                                                                                                                                                                                            Sport-specific declines were found in major properties relating
                                                                                                                                                                        Research by leading academics in this area has shown that no                        to American football, basketball, cycling and tennis. Increases
                                                                                                                                                                        Games since 1960 has come in under budget, signalling a clear                       were found in baseball, cricket, rugby union and soccer.
                                                                                                                                                                        problem for future potential host cities, as the substantial costs
                                                                                                                                                                        act as a deterrent for future bids.

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Global Sports Impact Report 2017 - Sportcal
The GSI Project / Global Sports Impact Report 2017                                                                                                                                                                                                                                                   Global Sports Impact Report 2017 / The GSI Project

                                                                                                                                                                         GSI: A quick guide
 What is the GSI Project?
                                                                                                                                                                                                                                                           A methodology to measure the holistic impact of events, and a standard to
                                                                                                                                                                             GSI Project
 Working with a wide variety of stakeholders and experts worldwide,                                                                                                                                                                                        capture the narrative.

 through its Global Sports Impact (GSI) Project, Sportcal has developed a                                                                                                    GSI Report
                                                                                                                                                                                                                                                           The GSI Project’s annual publication, which analyses and benchmarks major
                                                                                                                                                                                                                                                           events and their impacts.
 methodology to measure the holistic impact of events and a standard to
                                                                                                                                                                                                                                                           A programme through which experts from throughout the sports industry can
                                                                                                                                                                             GSI Experts Programme
 capture the narrative coming from these events to produce comprehensive                                                                                                                                                                                   input into shaping the future of the GSI Methodology.

 and informative analysis and insight for the sports industry.                                                                                                               GSI Methodology
                                                                                                                                                                                                                                                           The principles and structure by which the GSI Project assesses the holistic
                                                                                                                                                                                                                                                           impact of events.

 Sportcal has developed a knowledge-sharing portal that                                                                                                                                                                                                    A points score attributed to a single event, calculated using the GSI Method-
 enables rights holders, hosts and stakeholders to                                                                                                                           GSI Event Rating
                                                                                                                                                                                                                                                           ology, drawing inputs from the event’s raw data across key impact pillars.
 understand more about the wider impacts of their events,
 providing greater insight into the benefits of hosting major                                                                                                                GSI Events Index                                                              Ranked list of events in any given year or cycle by their GSI Event Rating.
 sporting events.
                                                                                                                                                                                                                                                           Ranked list of nations across a given period, by the cumulative score of the
 A range of services have been developed through the GSI                                                                                                                     GSI Global Sports Nations Index
                                                                                                                                                                                                                                                           events that nation has hosted.
 Project, aimed at helping stakeholders capture information
 about their events, analyse the data and benchmark against
                                                                                                                                                                                                                                                           Ranked list of cities across a given period, by the cumulative score of the
 other events, nations and cities.                                                                                                                                           GSI Global Sports Cities Index
                                                                                                                                                                                                                                                           events that city has hosted.

                                                                                                                                                                             GSI Event Studies                                                             Application of the GSI Methodology to holistically assess an individual event.

                                                                                                                                                                                                                                                           The programme that has been launched for the 2017-2020 Olympic cycle, to
 “We believe that sport is undervalued and                                                                                                                                   GSI Event Studies Programme
                                                                                                                                                                                                                                                           assess the impact of world sport over that period.

 that the true impact of sport is not fully                                                                                                                                  GSI Workshops
                                                                                                                                                                                                                                                           Gatherings bringing together event owners, hosts and other stakeholders to

 understood, and thus rarely captured.”
                                                                                                                                                                                                                                                           discuss the impact of sport and development of the GSI Project.

                                                                                                                                                                                                                                                           Intelligence platform hosted on the Sportcal website, showcasing event
                                                     Mike Laflin – CEO, Sportcal                                                                                             Sportcal Events                                                               impact data from 2,500+ events, live bidding information on 600+ available
                                                                                                                                                                                                                                                           events, and an archive of 3,300+ past bidding processes.

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Global Sports Impact Report 2017 - Sportcal
The GSI Project / Global Sports Impact Report 2017                                                                                                                                                                                                                                                        Global Sports Impact Report 2017 / The GSI Project

 GSI Timeline
                                                                                                                                             2015-16:
                                                                                                                                             GSI Experts
                                                                                                                                             Programme #2

                                                                                                                                                                                                                                                    Global Sports Impact
                                                                                                                                                                                                                                                    Report 2016

                                                                                                                                     GSI Nations & Cities
                                                       2012: First GSI Nations                                                       Indices move to
                                                       & Cities Indices                                                              annual calculation
                                                       (calculated bi-annually)

                                                                                                                                                                                                                                                  GSI Report 2016

                                      GSI established in
                                      November 2011                                               GSI Workshop #1                                 GSI Workshop #2            GSI Workshop #3                           GSI Workshop #4

                             2011                    2012                         2013                           2014                                      2015                     2016                                      2017                                     2018                 2019                    2020

                                        2011-12:
                                        GSI Experts                                  First studies produced:
                                        Programme #1                                 Rabobank Hockey World Cup 2014
                                                                                     World Archery Championships 2015                                                                                                                                                   2017-20:              SPORTCAL GSI
                                                                                                                                                                                                                                                                        GSI Event Studies     EVENT STUDIES
                                                                                                                                                                                                                                                                        Programme

                                                                                                                                                                              The Global Sports
                                                                                                                                                                              Impact Report 2015
                                                                                                                                                                              A review of 2014
                                                                                                                                                                                                                                                    Global Sports Impact
                                                                                                                                                                                                                                                    Report 2017

                                                                                                                                                                             First GSI Report                                                     GSI Report 2017

                                                                                                                                                2015-2016:
                                                                                                                                                Frequent
                                                                                                                                                production of
                                                                                                                                                studies before
                                                                                                                                                inception of
                                                                                                                                                programme

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Global Sports Impact Report 2017 - Sportcal
Event Hosting and Bidding / Global Sports Impact Report 2017                                                                                                                                                                                                                                 Global Sports Impact Report 2017 / Event Hosting and Bidding

                                                                                                                                                                        Events hosted throughout 2013-2016 Olympic cycle by continent

                                                                                                                                                                        50

                                                                                                                                                                        45

 Event Hosting
                                                                                                                                                                        40

                                                                                                                                                                        35

                                                                                                                                                                        30

 and Bidding
                                                                                                                                                                        25

                                                                                                                                                                        20

                                                                                                                                                                        15

                                                                                                                                                                        10

 Event Hosting                                                                                                                                                            5

 GSI Report 2017 provides a year by year breakdown of event hosting                                                                                                       0

 throughout the 2013-16 Olympic cycle, focussing on the ever-changing                                                                                                         2013                                                               2014                                        2015                                           2016
 continental distribution of events, top hosting nations and cities, including                                                                                                           Africa                  Asia                    Europe            North America           Oceania             South America          Source: Sportcal Research

 an in-depth look at the year 2016.
                                                                                                                                                                                                                                 2013                              2014                            2015                             2016

 EVENT HOSTING DURING THE 2013-16 OLYMPIC CYCLE                                                                                                                                                                  % SHARE                 EVENTS           % SHARE     EVENTS          % SHARE            EVENTS         % SHARE          EVENTS
                                                                                                                                                                          Africa                                      3.8%                      3           2.3%            2            2.3%                2              1.4%                1
 Throughout the 2013-16 cycle, 323 top-tier world                 In 2016, the year of the Rio 2016 Olympic Games, 70 events
 championship and multisport events have been analysed as         took place.                                                                                             Asia                                       13.1%                   10.5          25.6%           22            21.8%               19            17.1%             12
 part of the GSI Project.                                                                                                                                                 Europe                                     57.5%                     46          54.7%           47            48.3%               42            45.7%             32
                                                                  As depicted in the line chart, the number of GSI events to
                                                                                                                                                                          North America                              16.9%                   13.5          11.6%           10            21.8%               19            22.9%             16
 The number of events taking place each year throughout           have taken place in Europe declined throughout the Olympic
 an Olympic cycle remains broadly similar, except for in an       cycle. The number of events to take place in Africa, Asia,                                              Oceania                                     3.8%                      3            -              0            4.6%                4              2.9%                2
 Olympic year when the number of events decreases.                North America, Oceania and South America did not differ                                                 South America                               5.0%                      4           5.8%            5            1.1%                1             10.0%                7
                                                                  greatly from 2013 to 2016, although the latter failed to host a
                                                                                                                                                                          TOTAL (323 EVENTS)                                                   80                          86                                87                              70
 During 2013, 80 events that qualify for analysis under the GSI   single event in 2015 before hosting seven in total during 2016.
 criteria took place throughout the year whilst 86 events took
 place in 2014 and 87 in 2015.                                                                                                                                          NATIONS                                                                                            Nations hosting GSI events throughout
                                                                                                                                                                                                                                                                           2013-2016 Olympic cycle – Top 10
                                                                                                                                                                        Throughout the cycle, Canada hosted 25 GSI events and USA
                                                                                                                                                                        hosted 24. They are the only two North American nations to                                         NATION                         CONTINENT                     EVENTS
                                                                                                                                                                        feature in the top 10.
                                                                                                                                                                                                                                                                           Canada                         North America                    25

                                                                                                                                                                        Six European nations hosted 10 or more events throughout                                           USA                            North America                    24
                                                                                                                                                                        the cycle; Russia, Germany, Italy, United Kingdom, France and                                      Russia                         Europe                           18
                                                                                                                                                                        the Netherlands.
                                                                                                                                                                                                                                                                           Germany                        Europe                           16

                                                                                                                                                                        Asia is represented by the remaining two nations within the                                        China                          Asia                             15
                                                                                                                                                                        top 10; China and Korea.                                                                           Italy                          Europe                           14

                                                                                                                                                                        Brazil (7) topped the list of South American nations.                                              United Kingdom                 Europe                           12

                                                                                                                                                                                                                                                                           France                         Europe                           12
                                                                                                                                                                        South Africa hosted more events than any other nation                                              Netherlands                    Europe                           10
                                                                                                                                                                        in Africa (3).
                                                                                                                                                                                                                                                                           Korea                          Asia                             10
                                                                                                                                                                        Both Australia and New Zealand hosted three events a piece
                                                                                                                                                                        during the 2013-16 Olympic cycle, representing Oceania.                                                                                               Source: Sportcal Research

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Global Sports Impact Report 2017 - Sportcal
Event Hosting and Bidding / Global Sports Impact Report 2017                                                                                                                                                                                                                    Global Sports Impact Report 2017 / Event Hosting and Bidding

 Global Sports Nations and Cities Index                                                                                                                                  GLOBAL SPORTS NATIONS INDEX APRIL 2017

 The Global Sports Nations and Cities Index is based on an in-      Thus, events such as soccer’s Euro 2016, a continental                                               2011-2024
 depth analysis of more than 700 major multi-sport games and        championship for one sport, and golf’s Ryder Cup, an event
 world championships over a rolling 14-year period, covering        limited to only certain countries for one sport, are excluded                                        USA has for the second edition in a row topped Sportcal’s
 seven years in the past and seven years in the future.             from the current index. These events do however receive a GSI                                        Global Sports Nations Index, placing ahead of the United
                                                                    Event Rating, allowing us to compare event by event using                                            Kingdom and Russia, finishing with a total rating of 40,555.
 This period allows events from a minimum of three Olympic          the GSI Project methodology. These ratings are detailed in the
 cycles to be taken in to consideration.                            Event Analysis chapter.                                                                              The United Kingdom has risen two places having secured
                                                                                                                                                                         the UCI Road World Championships for Yorkshire, England
 The index incorporates more than 70 sports, including summer       Selected continental multi-sport games are included                                                  in 2019; the 2019 WTF World Taekwondo Championships in
 and winter Olympic sports and Olympic ‘recognised’ sports.         in the index such as the African Games, Asian Games,                                                 Manchester, England and the Rugby League World Cup 2021
                                                                    European Games, Pacific Games, Pan American Games and                                                which will take place across multiple cities in England.
 The aim is to identify which cities and nations are bidding for    Commonwealth Games.
 and winning the right to host global sports events. In orderfor                                                                                                         Russia has lost ground at the top due to the Bobsleigh and
 it to be truly global the index needs to focus on events that      Data is gathered on the events that are covered in the index                                         Skeleton World Championships 2017 and World Biathlon
 any country can bid for, with a few exceptions for                 and each event is given a weighting based on the GSI Events                                          Championships 2021 both being reassigned.
 multi-sport games.                                                 Rating system. The GSI Events Rating is calculated based on
                                                                    the size, scale and impact of an event using a range of data
 This means that continental events and world series events are     indicators which cover economic, sporting, media and                                                 Top 20 Global Sports Nations 2011-2024
 excluded from the current index. As discussed in the Global        social impacts.
 Sports Impact (GSI) Project chapter, this methodology is                                                                                                                                      RANK                                                CHANGE       NATION                                            TOTAL
 being developed in order to establish a benchmarking system                                                                                                                                        1                                                      0    USA                                               40,555
 whereby continental championships and world series events
                                                                                                                                                                                                    2                                                      é2   United Kingdom                                    39,055
 can be included.
                                                                                                                                                                                                    3                                                      ê1   Russia                                            34,287
                                                                                                                                                                                                    4                                                      é1   China                                             33,904

                                                                                     621
                                                                                                                                                                                                    5                                                      ê2   Canada                                            31,585
                                                                                                                                                                                                    6                                                      é2   Japan                                             28,770
                                                                                                                                                                                                    7                                                      ê1   Germany                                           28,609

                                                      705
                                                                                                   CITIES
                                                                                                                                                                                                    8                                                      ê1   Italy                                             24,708
                                                                                                                                                                                                    9                                                      é1   France                                            23,273
                                                                                                                                                                                                   10                                                      ê1   Brazil                                            22,445
                                                       EVENTS                                                                                                                                      11                                                      é2   Austria                                           21,004
                                                                                                                                                                                                   12                                                      ê1   Korea                                             20,957
                                                                                                                                                                                                   13                                                      ê1   Spain                                             20,684
                                                                                                                                                                                                   14                                                      é1   Denmark                                           16,661
                                                                                                                                                                                                   15                                                      ê1   Netherlands                                       16,497
                                                                                                                                                                                                   16                                                      é2   Switzerland                                       15,160
                                                                                                                                                                                                   17                                                      ê1   Qatar                                             14,459
                                                                                                                                                                                                   18                                                      ê1   Sweden                                            13,978
                                                                                                                                                                                                   19                                                      0    Australia                                         13,674
                                                                                                                                                                                                   20                                                      é2   Hungary                                           11,405

               151
                 CATEGORIES
                                                                81
                                                                SPORTS
                                                                                                                   86
                                                                                                                   NATIONS
                                                                                                                                                                         As the index rolls in to 2017, we lose events from the year
                                                                                                                                                                         2010 and gain events awarded for the year 2024. As a result,
                                                                                                                                                                         top scoring major events from 2010 such as the Fifa World
                                                                                                                                                                                                                                                                  Having successfully hosted the Pan American and Para Pan
                                                                                                                                                                                                                                                                  American games in 2015, cities in Canada have been cautious
                                                                                                                                                                                                                                                                  in bidding for both the Commonwealth Games and Olympic
                                                                                                                                                                         Cup which took place across South Africa; the Asian Games                                Games due to the projected costs. Since the last index,
                                                                                                                                                                         in Guangzhou, China; Olympic Winter Games in Vancouver,                                  Edmonton, Canada was awarded the ITU World Triathlon
                                                                                                                                                                         Canada; and the Commonwealth Games in New Delhi, India                                   Series Grand Final 2020 which added to its total; however this
                                                                                                                                                                         no longer register points for these host cities and nations.                             was not enough to remain ahead of China and the
                                                                                                                                                                         Canada in particular, falling two places to fifth, is affected                           United Kingdom.
                                                                                                                                                                         by the loss of the Vancouver 2010 Olympic Winter Games.

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Economic Impact / Global Sports Impact Report 2017                                                                                                                                                                                                             Global Sports Impact Report 2017 / Economic Impact

Economic Impact                                                                                                                                                                                    WHAT                                                           WHY
The GSI Project has established the need for a consensus surrounding the
global measurement of economic impact in order to accurately compare the                                                                                                                                                                    Economic impact studies are often used to justify public
                                                                                                                                                                                                                                            spending, whether accelerating transport infrastructure
                                                                                                                                                              Economic impact is derived using key data indicators
benefits of hosting major sporting events in different countries and between                                                                                  which feed in to a model to quantify impact, whether this                     (airport expansion, rail links, highways, etc.) as a result
                                                                                                                                                                                                                                            of hosting a major event or using public funds to cover
                                                                                                                                                              be to establish the direct economic impact, or indirect
different sports. GSI Report 2017 explores the cost versus return considered                                                                                  and induced economic impact produced as a result of an                        some of the costs of staging the event.
                                                                                                                                                              event taking place in a specific location.
by cities bidding to host the Olympic Games.                                                                                                                                                                                                If the public are unaware of the benefits, they are less
                                                                                                                                                                                                                                            likely to support the staging of the event. If the benefits
                                                                                                                                                              Indirect and induced economic impact models rely on
                                                                                                                                                              multipliers which produce a larger economic impact                            can be shown to outweigh the costs, the public are
Previous editions of the Global Sports Impact Report have                                                                                                     value for an event. The multiplier effect accounts for                        more likely to support the investment in hosting a major
detailed the differing models used to quantify the economic                                                                                                   initial spending in a region which then generates further                     sporting event.
impact of major sporting events. The analysis has outlined                                                                                                    spending in the local economy. There is no consensus
the lack of consensus among academics and industry experts                                                                                                    as to the size of the multiplier effect used to calculate
around what should and should not be included when                                                                                                            economic impact, with a wide range of methodologies
measuring impact.                                                                                                                                             available, thus making it almost impossible to compare
                                                                                                                                                              indirect and induced economic impact between events.
To be able to accurately compare events on a like for like basis,
the scope of research and methodologies used need to be the                                                                                                   Economic impact has been shown to revolve largely
same. The GSI Project has found significant variations in the                                                                                                 around the initial investment into the host locations,
reporting of economic impact from organisations based in the
same country and even when studying the same event, in part
                                                                                                                                                              from both direct and indirect capital spending in order
                                                                                                                                                              to bring infrastructure up to the standards required
                                                                                                                                                                                                                                                             WHEN
due to the differing objectives of each study commissioner.                                                                                                   for the event. This creates numerous jobs along the
                                                                                                                                                              supply chain due to the intensive period in which the

Economics of the
                                                                                                                                                              infrastructure must be readied.                                               •   Pre-event phase – from the announcement of
                                                                                                                                                                                                                                                bidding, to the awarding of the bid, to the staging

Olympic Games
                                                                                                                                                              The second wave of impact comes from attendance                                   of the event
                                                                                                                                                              and tourism - the number of spectators attending                              •   Hosting phase – the year in which the event is
                                                                                                                                                              events, whether these are locals or visitors, how much                            taking place
The economic impact of the Olympic Games is a hotly                                                                                                           these visitors are spending during their time in the host                     •   Post-event phase – from the end of the event to the
contested topic and due to the sheer size and scale of the                                                                                                    location, for how long they stay in the location and                              foreseeable future, often used in the same
mega-event, is often complex to quantify.                                                                                                                     where they are staying.                                                           context as legacy

Pre-event impact estimates can often be used to justify public
spending and accelerate infrastructure projects within a
host city. However, citizens around the world are now better
informed and have access to a wealth of information, especially
through digital platforms, making it increasingly difficult for
decision makers to justify the case for spending vast amounts
of public money on hosting major sporting events based on the
economic benefits of hosting those events.

                                                                                                                                                                                                  WHO                                                           NEED

                                                                                                                                                              The economic impact produced by events is an                                  There is a need to develop a standard global
                                                                                                                                                              important measurement for event owners, event                                 methodology for measuring the economic impact of
                                                                                                                                                              organisers, local or national government, and also to                         major sporting events, thus enabling comparisons to be
                                                                                                                                                              sponsors and broadcasters.                                                    made between events hosted in different countries and
                                                                                                                                                                                                                                            different events from different sports.
                                                                                                                                                              The economic impact of an event can inform the key
                                                                                                                                                              decision makers at city and government organisations
                                                                                                                                                              looking to bid for major sporting events.

102                                                                 © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                                    103
Global Sports Impact Report 2017 - Sportcal
Economic Impact / Global Sports Impact Report 2017                                                                                                                                                                                                              Global Sports Impact Report 2017 / Economic Impact

Attendance (2013-2016)                                                                                                                      Top 25 events by total attendance (2013-2016)

                                                                                                                                             SPORT                                                                              EVENT                                 TOTAL ATTENDANCE

Attendances at world championships, multisport games and continental championships
                                                                                                                                             Olympic Games 2016                                                                 2016                                              6,150,000*

                                                                                                                                             FIFA World Cup 2014                                                                2014                                              3,429,873
over the 2013-2016 Olympic cycle                                                                                                             Rugby World Cup 2015                                                               2015                                              2,477,805

                                                                                                                                             UEFA Euro 2016                                                                     2016                                              2,427,303

GSI Report 2017 has analysed the attendance of 317 events within the GSI                                                                     Paralympic Games 2016                                                              2016                                              2,150,000*

                                                                                                                                             Copa América Centenario 2016                                                       2016                                              1,483,855
scope of research for which data was available across the 2013-2016                                                                          FIFA Women's World Cup 2015                                                        2015                                              1,353,506

Olympic cycle.                                                                                                                               Commonwealth Games 2014                                                            2014                                              1,316,000

                                                                                                                                             CONCACAF Gold Cup 2015                                                             2015                                              1,090,282

                                                                                                                                             Pan American Games 2015                                                            2015                                              1,050,000

In total, 54,392,673 spectators attended these events, with 2016 contributing                                                                ICC Cricket World Cup 2015                                                         2015                                              1,016,421

                                                                                                                                             Olympic Winter Games 2014                                                          2014                                              1,000,000
the most spectators at 16,006,584 despite the fewer number of events which                                                                   Special Olympics World Winter Games 2013                                           2013                                              1,000,000*

took place (70) and for which data was available (65).                                                                                       World Baseball Classic 2013                                                        2013                                                 885,212

                                                                                                                                             Summer Universiade 2013                                                            2013                                                 800,000

                                                                                                                                             Orange Africa Cup of Nations 2013                                                  2013                                                 753,169

                                                                                                                                             IIHF World Championships 2015                                                      2015                                                 741,690

                                                                                                                                             ICC World Twenty20 2016                                                            2016                                                 700,000

                                                                                                                                             IAAF World Athletics Championships 2015                                            2015                                                 681,864

              9,264,717                               13,364,915                                                                             FIBA Basketball World Cup for Men 2014

                                                                                                                                             Copa América 2015

                                                                                                                                             AFC Asian Cup 2015
                                                                                                                                                                                                                                2014

                                                                                                                                                                                                                                2015

                                                                                                                                                                                                                                2015
                                                                                                                                                                                                                                                                                     675,473

                                                                                                                                                                                                                                                                                     655,902

                                                                                                                                                                                                                                                                                     650,000

                              2013                                     2014                                                                  UCI Road World Championships 2015

                                                                                                                                             IIHF World Championships 2014
                                                                                                                                                                                                                                2015

                                                                                                                                                                                                                                2014
                                                                                                                                                                                                                                                                                     645,000

                                                                                                                                                                                                                                                                                     643,434
                      (80 events in GSI scope of             (85 events in GSI scope of
                     research with data available)          research with data available)                                                    Youth Olympic Games 2014                                                           2014                                                 610,000

                                                                                                                                            * Estimated using a combination of factors including event owner and local organising committee estimates, previous event data and official press releases

           15,756,457                                 16,006,584                                                                            Unsurprisingly, the Olympic Games and Fifa World Cup place
                                                                                                                                            first and second respectively in terms of total attendance.

                             2015                                      2016                                                                 The Rugby World Cup places third, followed by the UEFA EURO
                      (87 events in GSI scope of            (65 events in GSI scope of                                                      2016 soccer tournament in fourth and the Paralympic Games in
                     research with data available)         research with data available)                                                    fifth.

                     2013 - 2016
                                 317 events
                                                     54,392,673
112                                                     © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                                                 113
Sport Tourism / Global Sports Impact Report 2017                                                                                                                                                                                                                                      Global Sports Impact Report 2017 / Sport Tourism

Sport Tourism
                                                                                                                                                                    The 70 world championships and multisport games in 2016
                                                                                                                                                                    combined to generate 1,517,900 bed nights for their hosts,
                                                                                                                                                                    from participants (comprising athletes, team officials and
                                                                                                                                                                    technical officials) and media alone.

                                                                                                                                                                    Unsurprisingly, the Rio summer Olympics recorded the highest
                                                                                                                                                                    number of participant and media bed nights, at over 600,000.

Participant and media bed nights
                                                                                                                                                                    Multisport games, with high numbers of athletes and officials
                                                                                                                                                                    staying for relatively long durations, made up five of the top
                                                                                                                                                                    seven events sorted by bed nights.

                                                                                                                                                                    Soccer’s major events of 2016 – UEFA Euro and the Copa
                                                                                                                                                                    América Centenario – also recorded high numbers of bed
                                                                                                                                                                    nights (162,700 and 67,700, respectively), principally due to the
                                                                                                                                                                    large media delegations that cover these events.

                                                                                                                                                                    But the true tourism impact of these events is much higher
                                                                                                                                                                    than these figures, which do not take into account overseas
                                                                                                                                                                    spectators, athlete-accompanying friends or family members, or
                                                                                                                                                                    participants who extend their stay beyond the duration of the

                                                   1,517,900
                                                                                                                                                                    event for training or holiday purposes. Rather, the participant
                                                                                                                                                                    and media bed night figures give a good indication of the
                                                                                                                                                                    baseline tourism impact for any given event.

                                                    PARTICIPANT AND MEDIA BED
                                                     NIGHTS GENERATED IN 2016                                                                                       Estimated participant and media bed nights – Top 10

136,000                                                                                         600,600                                                              RANK

                                                                                                                                                                     1
                                                                                                                                                                                        SPORT

                                                                                                                                                                                        Olympics
                                                                                                                                                                                                                   EVENT

                                                                                                                                                                                                                   Olympic Games 2016
                                                                                                                                                                                                                                                        ATHLETES

                                                                                                                                                                                                                                                        168,600
                                                                                                                                                                                                                                                                   OFFICIALS -
                                                                                                                                                                                                                                                                     TEAM

                                                                                                                                                                                                                                                                     82,500
                                                                                                                                                                                                                                                                                 OFFICIALS -
                                                                                                                                                                                                                                                                                 TECHNICAL

                                                                                                                                                                                                                                                                                   37,500
                                                                                                                                                                                                                                                                                                 ACCREDITED
                                                                                                                                                                                                                                                                                                   MEDIA

                                                                                                                                                                                                                                                                                                    312,000
                                                                                                                                                                                                                                                                                                                        TOTAL

                                                                                                                                                                                                                                                                                                                       600,600
   BED NIGHTS FROM MEDIA                                                                                RIO 2016 PARTICIPANT                                         2                  Soccer                     UEFA Euro 2016                        14,100      10,200        2,400            136,000            162,700
   ALONE AT UEFA EURO 2016                                                                              AND MEDIA BED NIGHTS                                         3                  Paralympics                Paralympic Games 2016                 48,700      33,600        16,800             9,300            108,400
                                                                                                                                                                                                                   Americas Masters
                                                                                                                                                                     4                  Games                                                            65,000      1,700         6,500              2,000             75,200
                                                                                                                                                                                                                   Games 2016
                                                                                                                                                                                                                   Copa América
The GSI Report has established an industry-leading methodology for                                                                                                   5                  Soccer
                                                                                                                                                                                                                   Centenario 2016
                                                                                                                                                                                                                                                         7,500       5,100         1,200             54,000             67,800

calculating the number of bed nights an event generates from participants                                                                                            6                  Games                      Asian Beach Games 2016                28,600      13,600        15,800             3,100             61,100
                                                                                                                                                                                                                   Youth Olympic Winter
and media, in order to analyse the tourism impact from an event before a
                                                                                                                                                                     7                  Olympics                                                         13,800      13,000        5,200              5,100             37,100
                                                                                                                                                                                                                   Games 2016

single ticket is even sold. This methodology is used in turn to help event
                                                                                                                                                                     8                  Cricket                    ICC World Twenty20 2016               8,800       5,000         1,600             19,100             34,500
                                                                                                                                                                                                                   2016 World Rowing
owners better understand the baseline economic impact of their events, and                                                                                           9                  Rowing                     Senior, U23 and Junior
                                                                                                                                                                                                                   Championships
                                                                                                                                                                                                                                                         20,900      8,800         1,100               700              31,500

helps event hosts calculate the projected direct economic impact of potential                                                                                        10                 Cycling - road
                                                                                                                                                                                                                   UCI Road World
                                                                                                                                                                                                                                                         10,000      9,400          700               4,100             24,200
                                                                                                                                                                                                                   Championships 2016
or newly acquired events.
                                                                                                                                                                                                                                                                                                             Source: Sportcal Research

158                                                                             © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                                             159
Sport Tourism / Global Sports Impact Report 2017                                                                                                                                                                                                                                                                                       Global Sports Impact Report 2017 / Sport Tourism

                                                                                                                                                                                                 Estimated participant and media bed nights – 13-70
Estimated participant and media bed nights – Top 3
                                                                                                                                                                                                                                                                     FINA World Championships (25m) 2016
                                                                                                                                                                                                                                                                           World Karate Championships 2016
                                                                                                                                                                                                                                                                2016 IIHF Ice Hockey World Championship
                                                                                                                                                                                                                          UCI Mountain Bike & Trials World Championships (XCO, XCE, XCR) 2016
                                                                                                                                                                                                                                                                                      FIFA Futsal World Cup 2016
                                                                                                                                                                                                                                                     WBSC Women’s Softball World Championship 2016
                                                                                                                                                                                                                                                                         World Biathlon Championships 2016
                                                                                                                                                                                                                                                                Floorball Men’s World Championships 2016
                                                                                                                                                                                                                                                                 World Figure Skating Championships 2016
                                                                                                                                                                                                                                                                       UCI Track World Championships 2016
                                                                                                                                                                                                                                                                                      Oceania Nations Cup 2016
                                                                                                                                                                                                                                                  ITU Triathlon Mixed Relay World Championships 2016
                                                                                                                                                                                                                                                        Bobsleigh & Skeleton World Championships 2016
                                                                                                                                                                                                                                                        World Roller Speed Skating Championships 2016
                                                                                                                                                                                                                                                  Nokian Tyres World Orienteering Championships 2016
                                                                                                                                                                                                                                                              UCI Cyclo-Cross World Championships 2016
                                                                                                                                                                                                                                                                       UCI BMX World Championships 2016
                                                                                                                                                                                                                                                                AIBA Women’s World Championships 2016
                                0         100,000     200,000          300,000        400,000        500,000         600,000            700,000
                                                                                                                                                                                                                                                                               ITU World Triathlon Series 2016
                                                                                                                                                                                                                                                     ITU Modern Pentathlon World Championships 2016
                                                                                                                                                                                                                                                 IAAF 16th World Indoor Athletics Championships 2016
                                    Athletes        Officials - Team             Officials - Technical            Accredited Media
                                                                                                                                                                                                                                                                                      World Cup of Hockey 2016

                                                                                                                                                           Source: Sportcal Research                                                                                         IFSC World Championships 2016
                                                                                                                                                                                                                                                   UIPM Biathle and Triathle World Championships 2016
                                                                                                                                                                                                                                                    2016 IIHF Ice Hockey Women’s World Championship
                                                                                                                                                                                                                                                                                     FINA Diving World Cup 2016
                                                                                                                                                                                                                                                 LG Presents WBSC Women’s Baseball World Cup 2016
                                                                                                                                                                                                                                                                 Indoor Archery World Championship 2016
                                                                                                                                                                                                                                   IAAF/Cardiff University World Half Marathon Championships 2016
Estimated participant and media bed nights – 3-12                                                                                                                                                                                                                 World Field Archery Championships 2016
                                                                                                                                                                                                                                           World Single Distances Speed Skating Championships 2016
                                                                                                                                                                                                                                                                World Beach Handball Championship 2016
                                                                                                                                                                                                                                                                              JJIF World Championships 2016
                                                                                                                                                                                                                                                        World Synchronized Skating Championships 2016
                             Americas Masters Games 2016
                                                                                                                                                                                                                                                                                                Ryder Cup 2016
                                    Copa América Centenario                                                                                                                                                                                                               2016 INS ISA World Surfing Games
                                                                                                                                                                                                                                                   IAAF World Race Walking Team Championships 2016
                                    Asian Beach Games 2016                                                                                                                                                                                                              FIBA 3x3 World Championships 2016

                         Youth Olympic Winter Games 2016                                                                                                                                                                                                               PSA Men’s World Championship 2016
                                                                                                                                                                                                                                                           ISSF World Championship Running Target 2016
                                    ICC World Twenty20 2016                                                                                                                                                                                        IWWF Cable Wakeboard World Championships 2016

2016 World Rowing Senuir, U23 and Junior Championships                                                                                                                                                                                                   Luge World Championships - Artificial Track 2016
                                                                                                                                                                                                                                                  World Short Track Speed Skating Championships 2016
                      UCI Road World Championships 2016
                                                                                                                                                                                                                                                                         Fencing World Championships 2016

      Perfect 2016 World Team Table Tennis Championships                                                                                                                                                                                                           World Men’s Curling Championship 2016
                                                                                                                                                                                                                                                        Ford World Women’s Curling Championship 2016
              TOTAL BWF Thomas & Uber Cup Finals 2016
                                                                                                                                                                                                                                                      2016 WTF World Taekwondo Team Championships
                                                                                                                                                                                                                                                                               IRF World Championships 2016
                                                                0          10,000        20,000          30,000      40,000          50,000          60,000          70,000           80,000                                                               UCI Indoor Cycling World Championships 2016
                                                                                                                                                                                                                                              UCI Mountain Bike Marathon World Championships 2016
                                                                                                                                                         Source: Sportcal Research                                                                   World Allround Speed Skating Championships 2016
                                                                                                                                                                                                                                                      PSA Women’s World Championship 2015 (delayed)
                                                                                                                                                                                                                                                        World Sprint Speed Skating Championships 2016
                                                                                                                                                                                                                                                                  FIS Ski Flying World Championships 2016
                                                                                                                                                                                                                                                ISAF Women’s Match Racing World Championship 2016
                                                                                                                                                                                                                                                ITU Long Distance Triathlon World Championships 2016
                                                                                                                                                                                                                                                           ITU Cross Triathlon World Championships 2016
                                                                                                                                                                                                                                                          ITU Winter Triathlon World Championships 2016

                                                                                                                                                                                                                                                                                                                                                           00

                                                                                                                                                                                                                                                                                                                                                                    00

                                                                                                                                                                                                                                                                                                                                                                             00

                                                                                                                                                                                                                                                                                                                                                                                      00
                                                                                                                                                                                                                                                                                                                                   0

                                                                                                                                                                                                                                                                                                                                           0

                                                                                                                                                                                                                                                                                                                                                   0
                                                                                                                                                                                                                                                                                                                           0

                                                                                                                                                                                                                                                                                                                                 00

                                                                                                                                                                                                                                                                                                                                         00

                                                                                                                                                                                                                                                                                                                                                 00
                                                                                                                                                                                                                                                                                                                         00

                                                                                                                                                                                                                                                                                                                                                         ,0

                                                                                                                                                                                                                                                                                                                                                                  ,0

                                                                                                                                                                                                                                                                                                                                                                           ,0

                                                                                                                                                                                                                                                                                                                                                                                    ,0
                                                                                                                                                                                                                                                                                                                               4,

                                                                                                                                                                                                                                                                                                                                       6,

                                                                                                                                                                                                                                                                                                                                               8,
                                                                                                                                                                                                                                                                                                                       2,

                                                                                                                                                                                                                                                                                                                                                       10

                                                                                                                                                                                                                                                                                                                                                                12

                                                                                                                                                                                                                                                                                                                                                                         14

                                                                                                                                                                                                                                                                                                                                                                                  16
                                                                                                                                                                                                                                                                                                                   0
162                                                                                                          © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                                                                 163
Sporting Impact / Global Sports Impact Report 2017                                                                                                                                                                                                                                 Global Sports Impact Report 2017 / Sporting Impact

 Sporting Impact                                                                                                                                                               2013
                                                                                                                                                                                                                                                    73
                                                                                                                                                                                                                                                     EVENTS
                                                                                                                                                                                                                                                                                       77
                                                                                                                                                                                                                                                                                       EVENTS
                                                                                                                                                                                                                                                                                                                 2014

 GSI Report 2017 has analysed 70 multisport games, world and continental
 championships which took place in 2016. An analysis of competing athletes,
                                                                                                                                                                                54               SUMMER                               19                  WINTER   65    SUMMER                 12          WINTER

 competing nations, event types, gender parity and medals performance                                                                                                            6 MULTISPORT                                   67 WORLD                           5 MULTISPORT             72 WORLD
                                                                                                                                                                                   GAMES                                           CHAMPIONSHIPS                     GAMES                     CHAMPIONSHIPS
 has provided a broad overview of the sporting landscape. A progressive
 analysis inclusive of previous GSI Reports highlights the differences between
 each year of the Olympic cycle and the decrease in the number of world
                                                                                                                                                                                               68,416                                                                   49,746
                                                                                                                                                                                               ATHLETES                             59.2% / 40.8%                       ATHLETES               59.8% / 40.2%
 championships in an Olympic year compared to the three previous years.
                                                                                                                                                                                        7.5%                                              92.5%                      6.0%                         94.0%
 With many athletes and national federations focused on the       Kuwait was another country which saw restrictions applied to                                                           DOMESTIC                                            OVERSEAS                 DOMESTIC                       OVERSEAS
 landmark event of 2016 – the Olympic Games – this in turn        its athletes, following the decision by the IOC (International
 resulted in fewer world championship and multisport games
 taking place than in 2015. The decrease in numbers was found
                                                                  Olympic Committee) to suspend the Kuwait Olympic
                                                                  Committee (KOC) in late 2015 for political interference in                                                                 50                                                       -                44                               5.2
 most prominently in summer world championships, whereby          the affairs of the KOC and national sports federations. This
                                                                                                                                                                                   AVERAGE NUMBER OF                           AVERAGE CONTINENTAL REACH           AVERAGE NUMBER OF       AVERAGE CONTINENTAL REACH
                                                                                                                                                                                   COMPETING NATIONS                              FROM SIX CONTINENTS              COMPETING NATIONS          FROM SIX CONTINENTS
 eight fewer events took place compared to 2015.                  had ramifications for Kuwaiti sportsmen and sportswomen in
                                                                  2016, including those who competed as Independent Olympic

                                                                                                                                                                                                                                                    83                                 70
 This was in part due to the fact that a number of summer         Athletes at the Rio Games.
 Olympic sport international federations do not host events in
 Olympic years as the magnitude of the Games would outdo          The effect of warfare and conflict continues to linger in some                                               2015                                                                                                                              2016
 the prestige of a world championship held in the same year.      parts of the world, which also has a significant impact on the
 Sports such as badminton, canoeing, judo, weightlifting          ability of athletes in these places to train, qualify and compete                                                                                                                  EVENTS                            EVENTS
 and wrestling each host annual senior world championships,       at world championships and multisport games. This was
 except in an Olympic year.                                       applicable to a nation like Syria, which has been engulfed in

                                                                                                                                                                                67                                                    16                           53                           17
                                                                  a civil war since 2011. In 2012, Syria sent ten athletes to the
 The focus for federations in the months preceding the            Olympic Games and the 11 athletes to the Paralympic Games.
                                                                                                                                                                                                 SUMMER                                                   WINTER         SUMMER                             WINTER
 Olympics tends to be on regional qualification events,           For the 2016 edition, there were seven Syrian competitors
 which reward athletes with the final places available at the     in the Olympics, and two in the Paralympics, in addition to
 Olympic Games.                                                   two athletes of Syrian origin who competed under the flag of
                                                                  the Refugee Olympic Team, and one under the Independent                                                        9 MULTISPORT
                                                                                                                                                                                   GAMES                                        74 WORLD
                                                                                                                                                                                                                                   CHAMPIONSHIPS                   5 MULTISPORT
                                                                                                                                                                                                                                                                     GAMES                  61 WORLD
                                                                                                                                                                                                                                                                                               CHAMPIONSHIPS
 While fewer world championships and multisport games also        Paralympic Athletes Team.
 mean fewer athletes taking part, there were other reasons
 for the lower number of participants in 2016 than in previous
 years. The one that gained the most attention was the fall-out                                                                                                                                69,703                                                                   43,164
 from the Russian doping scandal and the McLaren Report.
 Russia, one of the traditional powerhouses of world sport,
                                                                                                                                                                                               ATHLETES                             59.4% / 40.6%                       ATHLETES               56.4% / 43.6%
 would be represented by fewer athletes than originally
 intended at the Olympics, and not at all at the Paralympics.
 Russia had originally intended to send 387 competitors to the
                                                                                                                                                                                        8.6%                                              91.4%                        13.7%                        86.3%
 Olympics, and 267 to the Paralympics.                                                                                                                                                   DOMESTIC                                            OVERSEAS                 DOMESTIC                       OVERSEAS

                                                                                                                                                                                             47                                                 4.9                    40                              4.7
                                                                                                                                                                                   AVERAGE NUMBER OF                           AVERAGE CONTINENTAL REACH           AVERAGE NUMBER OF       AVERAGE CONTINENTAL REACH
                                                                                                                                                                                   COMPETING NATIONS                              FROM SIX CONTINENTS              COMPETING NATIONS          FROM SIX CONTINENTS

                                                                                                                                                                        *Male / Female split calculated using mixed-gender events for which data was available                                             Source: Sportcal research
                                                                                                                                                                        † Domestic / Overseas split calculated using events for which data was available

184                                                                               © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                                           185
Event Analysis / Global Sports Impact Report 2017                                                                                                                                                                                                            Global Sports Impact Report 2017 / Event Analysis

 Event Analysis
 The event analysis pages showcase data from the 70 multisport games and
 world championships featured in this report, complete with each event’s GSI
 Event Rating, and its GSI Event Ranking out of all events in 2016.

 Up to 50 individual data points are presented for each of the 70 major
 events of 2016, allowing us to analyse and compare the relative impacts
 that are created by each event, and include tourism impact insight from
 Sportcal’s exclusive bed nights analysis.

 GSI EVENT RATING                                                   TV AND ONLINE STREAMING COVERAGE

 The GSI Event Rating Breakdown details the proportion of the       Sportcal’s analysis of TV broadcasters and TV nations is for live,
 event’s GSI Event Rating attributed to economic, sporting,         delayed and highlights broadcast only.
 media and social impacts. Where limited data was available
 for an event, this breakdown may score zero for those impacts.     Some event pages detail extended TV coverage, which also
 For example if there was no television coverage of an event, a     includes news and magazine programming.
 media impact score will not be included.
                                                                    Additionally, some event pages detail whether the event was
 Each GSI Event Rating was calculated using data which was          available to stream online and in some instances the number
 made available up to 31 March 2017.                                of nations for which the stream was available in.

 As a result of rounding up or down, the GSI Event Rating           Not all international federations and/or local organising
 Breakdowns may not total in some cases. Additionally, impact       committees measure media data to this extent and therefore
 pillar breakdowns are in some cases unavailable. This may be       only data which was made available has been included in this
 because there was no television media coverage of an event,        report.
 or there is no data available for the event, in which case N/A
 is used.                                                           ESTIMATED DATA

 BED NIGHTS                                                         Data points marked with an asterisk (*) have been estimated
                                                                    using a combination of factors including international
 Bed nights detailed in the event analysis are for ‘participants    federation and local organising committee estimates, previous
 and media’, comprising athletes, officials (team and technical),   event data and official event communication materials.
 and accredited media only. The calculations were formed
 using the methodology detailed in the Sports Tourism chapter.

 The calculations give an insight into the number of bed nights
 each event generates, before a single ticket is sold, or before
 overseas spectators are counted.

 Sportcal’s participant and media bed nights methodology
 does not take into account whether accommodation was paid
 for by visitors or by organisers/hosts.

242                                                                                  © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                                                243
Event Analysis / Global Sports Impact Report 2017                                                                                                                                                                                                                                                             Global Sports Impact Report 2017 / Event Analysis

Event Analysis                                                                                                                                                                     Event Analysis

                                                                                                                                                                                   Youth Olympic Winter
Olympic Games 2016                                                                                                                                                                 Games 2016
Sport                                                  Organiser                                           Statistics                                                              Sport                                                                         Organiser                                  Statistics
Olympics                                               Rio 2016 Organising Committee                       ECONOMIC
                                                                                                                                                                                   Olympics                                                                      Lillehammer 2016 Organising                ECONOMIC
                                                                                                           Total Attendance                                  6,150,000*                                                                                          Committee                                  Total Attendance                         212,604
Owner                                                  City, Nation                                                                                                                Owner
                                                                                                           Ticketed Attendance                                        -                                                                                                                                     Ticketed Attendance                            -
International Olympic                                  Rio de Janeiro, Brazil                                                                                                                                                                                    City, Nation
                                                                                                           Non-Ticketed Attendance                                    -            International Olympic                                                                                                    Non-Ticketed Attendance                        -
Committee                                                                                                  Venues                                                    37            Committee                                                                     Lillehammer, Norway                        Venues                                        10
                                                       Event Frequency                                     BED NIGHTS                                                                                                                                                                                       BED NIGHTS
Date                                                                                                       Visitor type          Est. bed nights                                   Date                                                                          Event Frequency                            Visitor type          Est. bed nights
                                                       Every four years
                                                                                                           Athletes		168,600                                                                                                                                                                                Athletes		13,800
05 Aug - 21 Aug                                                                                            Officials - Team              82,500
                                                                                                                                                                                   12 Feb - 21 Feb                                                               Every four years                           Officials - Team              13,000
                                                                                                           Officials - Technical         37,500                                                                                                                                                             Officials - Technical           5,200
                                                                                                           Accredited Media		           312,000                                                                                                                                                             Accredited Media		              5,100
2016 GSI Overall Ranking                               GSI Event Rating 2016                               Total		600,600                                                          2016 GSI Overall Ranking                                                      GSI Event Rating 2016                      Total		37,100

1st       out of 70 events                             10,102 pts                                          SPORTING
                                                                                                           Competitors - Total
                                                                                                           Men / Women                                 6,178
                                                                                                                                                                    11,237
                                                                                                                                                                     5,059
                                                                                                                                                                                   8      th
                                                                                                                                                                                                  out of 70 events                                               2,349 pts                                  SPORTING
                                                                                                                                                                                                                                                                                                            Competitors - Total
                                                                                                                                                                                                                                                                                                            Men / Women                      567
                                                                                                                                                                                                                                                                                                                                                        1,060
                                                                                                                                                                                                                                                                                                                                                        493
GSI Event Rating Breakdown                                                                                 Overseas / Domestic                           10,774          463       GSI Event Rating Breakdown                                                                                               Overseas / Domestic                987         73
                                                                                                           Continental Reach                                               6                                                                                                                                Continental Reach                               6
                                                                                                           Competing Nations                                             207                                                                                                                                Competing Nations                              70
                                                                                                           (includes Independent Olympic Athletes (IOA) due                                                                                                                                                 OFFICIALS
                                                                                                           to Kuwait suspension and the Refugee Olympic                                                                                                                                                     Team                                              -
       29%                         26%                         22%                  24%                    Team (ROT))

                                                                                                           OFFICIALS
                                                                                                                                                                                           58%                                    20%                                   13%                9%               Technical
                                                                                                                                                                                                                                                                                                            MEDIA
                                                                                                                                                                                                                                                                                                                                                              -

                                                                                                           Team                                                           -                                                                                                                                 TV Continental Reach                 -
      ECONOMIC                   SPORTING                      MEDIA                SOCIAL                 Technical                                                  3,009             ECONOMIC                                SPORTING                                MEDIA             SOCIAL            TV Nations                          98
                                                                                                           MEDIA                                                                                                                                                                                            Broadcasters                        39
Competing Nations By Continent                                                                             TV Continental Reach                                          -         Competing Nations By Continent                                                                                           Extended TV Coverage: Nations     142
                                                                                                           TV Nations                                                  220                                                                                                                                  Extended TV Coverage: Broadcasters 43
                                                                                                           Broadcasters                                                218                                                                                                                                  Streamed Online                    Yes
                                                                                                           Accredited Media                                         25,721                                                                                                                                  Accredited Media                  653
                                                                                                           SOCIAL                                                                                                                                                                                           SOCIAL

                                                       50                                                  Volunteers                                               40,000                                                                                       46                                         Nations Stream Available               Worldwide
                29                                    EUROPE                                                                                                                                               4                                                   EUROPE                                       Volunteers                                  3,278
                NORTH
               AMERICA                                                     43
                                                                           ASIA
                                                                                                           Event Hosting
                                                                                                                                                                                                        NORTH
                                                                                                                                                                                                       AMERICA                                                                     12
                                                                                                                                                                                                                                                                                   ASIA                     Event Hosting
                                                                                                           EDITIONS
                                                                                                           First Edition                                               1896                                                                                                                                 EDITIONS

                                                    54                                                     Number of Editions                                              28                                                                                  2                                            First Edition                               2012

                              12
                                                    AFRICA
                                                                                     17
                                                                                    OCEANIA
                                                                                                           CONTINENTAL REACH
                                                                                                           Africa                                                           0                                                 4
                                                                                                                                                                                                                                                            AFRICA
                                                                                                                                                                                                                                                                                            2
                                                                                                                                                                                                                                                                                          OCEANIA
                                                                                                                                                                                                                                                                                                            Number of Editions
                                                                                                                                                                                                                                                                                                            CONTINENTAL REACH
                                                                                                                                                                                                                                                                                                                                                           2

                              SOUTH                                                                        Asia                                                             3                                                SOUTH                                                                          Africa                                            0
                              AMERICA                                                                                                                                                                                      AMERICA                                                                          Asia                                              0
                                                                                                           Europe                                                          16
                                                                                                           North America                                                    6                                                                                                                               Europe                                            2
                                                                                                           Oceania                                                          2                                                                                                                               North America                                     0
                                                                                                           South America                                                    1                                                                                                                               Oceania                                           0
                                                                                                                                                                                                                                                                                                            South America                                     0

Past/Future Editions                                                                                                                                                               Past/Future Editions

2008                              2012                           2016                         2020                                        2024                                                                                    2012                                    2016                      2020                           2025
Beijing, China                    London, United                 Rio de Janeiro, Brazil       Tokyo, Japan                                TBA                                                                                     Innsbruck, Austria                      Lillehammer, Norway       Lausanne,                      TBA
                                  Kingdom                                                                                                                                                                                                                                                           Switzerland

284
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                                                                                                                                                                                                                                                                                                                                                           285
Sports and Events
320   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved   © and database right 2017 Sportcal Global Communications Ltd. All Rights Reserved                       321
Sports and Events / Global Sports Impact Report 2017                                                                                                                                                                                                                                        Global Sports Impact Report 2017 / Sports and Events

 GSI EVENT RESEARCH SCOPE 2016 (70 EVENTS)

  SPORT                                                EVENT                                                                                                              SPORT                                                                           EVENT

  Archery                                              Indoor Archery World Championships 2016                                                                            Luge                                                                            Luge World Championships - Artificial Track 2016
  Archery                                              World Field Archery Championships 2016                                                                             Modern pentathlon                                                               Modern Pentathlon World Championships 2016
  Athletics                                            IAAF 16th World Indoor Athletics Championships 2016                                                                Modern pentathlon                                                               UIPM Biathle and Triathle World Championships 2016
  Athletics                                            IAAF World Race Walking Team Championships 2016                                                                    Olympics                                                                        Olympic Games 2016
  Athletics                                            IAAF/Cardiff University World Half Marathon Championships 2016                                                     Olympics                                                                        Youth Olympic Winter Games 2016
  Badminton                                            TOTAL BWF Thomas & Uber Cup Finals 2016                                                                            Orienteering                                                                    Nokian Tyres World Orienteering Championships 2016
  Baseball                                             LG Presents WBSC Women’s Baseball World Cup 2016                                                                   Paralympics                                                                     Paralympic Games 2016
  Basketball                                           FIBA 3x3 World Championships 2016                                                                                  Racquetball                                                                     IRF World Championships 2016
  Beach handball                                       World Beach Handball Championship 2016                                                                             Roller sports                                                                   World Roller Speed Skating Championships 2016
  Biathlon                                             World Biathlon Championships 2016                                                                                  Rowing                                                                          2016 World Rowing Senior, U23 and Junior Championships
  Bobsleigh                                            Bobsleigh & Skeleton World Championships 2016                                                                      Sailing                                                                         ISAF Women's Match Racing World Championship 2016
  Boxing                                               AIBA Women's World Championships 2016                                                                              Shooting                                                                        ISSF World Championship Running Target 2016
  Cricket                                              ICC World Twenty20 2016                                                                                            Short track speed skating                                                       World Short Track Speed Skating Championships 2016
  Curling                                              Ford World Women's Curling Championship 2016                                                                       Ski jumping                                                                     FIS Ski Flying World Championships 2016
  Curling                                              World Men's Curling Championship 2016                                                                              Soccer                                                                          Copa América Centenario 2016
  Cycling - BMX                                        UCI BMX World Championships 2016                                                                                   Soccer                                                                          Oceania Nations Cup 2016
  Cycling - cyclo-cross                                UCI Cyclo-Cross World Championships 2016                                                                           Soccer                                                                          UEFA Euro 2016
  Cycling - indoor                                     UCI Indoor Cycling World Championships 2016                                                                        Softball                                                                        WBSC Women's Softball World Championship 2016
  Cycling - mountain bike                              UCI Mountain Bike & Trials World Championships (XCO, XCE, XCR) 2016                                                Speed skating                                                                   World Allround Speed Skating Championships 2016
  Cycling - mountain bike                              UCI Mountain Bike Marathon World Championships 2016                                                                Speed skating                                                                   World Single Distances Speed Skating Championships 2016
  Cycling - road                                       UCI Road World Championships 2016                                                                                  Speed skating                                                                   World Sprint Speed Skating Championships 2016
  Cycling - track                                      UCI Track World Championships 2016                                                                                 Sport climbing                                                                  IFSC World Championships 2016
  Diving                                               FINA Diving World Cup 2016                                                                                         Squash                                                                          PSA Men's World Championship 2016
  Fencing                                              Fencing World Championships 2016                                                                                   Squash                                                                          PSA Women's World Championship 2015 (Delayed)
  Figure skating                                       World Figure Skating Championships 2016                                                                            Surfing                                                                         2016 INS ISA World Surfing Games
  Floorball                                            Floorball Men's World Championships 2016                                                                           Swimming                                                                        FINA World Championships (25m) 2016
  Futsal                                               FIFA Futsal World Cup 2016                                                                                         Synchronized skating                                                            World Synchronized Skating Championships 2016
  Games                                                Americas Masters Games 2016                                                                                        Table Tennis                                                                    Perfect 2016 World Team Table Tennis Championships
  Games                                                Asian Beach Games 2016                                                                                             Taekwondo                                                                       2016 WTF World Taekwondo Team Championships
  Golf                                                 Ryder Cup 2016                                                                                                     Triathlon                                                                       ITU Cross Triathlon World Championships 2016
  Ice hockey                                           2016 IIHF Ice Hockey Women's World Championship                                                                    Triathlon                                                                       ITU Long Distance Triathlon World Championships 2016
  Ice hockey                                           2016 IIHF Ice Hockey World Championship                                                                            Triathlon                                                                       ITU Triathlon Mixed Relay World Championships 2016
  Ice hockey                                           World Cup of Hockey 2016                                                                                           Triathlon                                                                       ITU Winter Triathlon World Championships 2016
  Ju-jitsu                                             JJIF World Championships 2016                                                                                      Triathlon                                                                       ITU World Triathlon Series 2016
  Karate                                               World Karate Championships 2016                                                                                    Wakeboard                                                                       IWWF Cable Wakeboard World Championships 2016

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 WORLD CUPS, LEAGUES, SERIES AND TOURS (70 PROPERTIES)

  SPORT                                                EVENT                                                                                                              SPORT                                                                           EVENT

  American Football                                    Canadian Football League (CFL) 2016                                                                                Rugby Union                                                                     Pro12 2015-2016
  American Football                                    National Football League (NFL) 2016                                                                                Rugby Union                                                                     Rugby Championship 2016
  American Football                                    NCAA National College Football (Division I-FBS) 2016                                                               Rugby Union                                                                     Six Nations Championship 2016
  American Football                                    NCAA National College Football (Division I-FCS) 2016                                                               Rugby Union                                                                     Super Rugby 2016
  American Football                                    NCAA National College Football (Division II) 2016                                                                  Rugby Sevens                                                                    World Rugby Sevens Series
  American Football                                    NCAA National College Football (Division III) 2016                                                                 Soccer                                                                          Australian A-League 2015-2016
  Athletics                                            World Marathon Majors 2016                                                                                         Soccer                                                                          Brazilian Serie A 2016
  Australian Football                                  AFL Premiership 2016                                                                                               Soccer                                                                          Chinese Super League 2016
  Baseball                                             Major League Baseball (MLB) 2016                                                                                   Soccer                                                                          Dutch Eredivisie 2015-2016
  Baseball                                             Minor League Baseball (MiLB) 2016                                                                                  Soccer                                                                          English Championship 2015-2016
  Baseball                                             Nippon Professional Baseball (NPB) 2016                                                                            Soccer                                                                          English Premier League 2015-2016
  Basketball                                           Euroleague 2015-2016                                                                                               Soccer                                                                          French Ligue 1 2015-2016
  Basketball                                           Spanish Liga ACB 2015-2016                                                                                         Soccer                                                                          German Bundesliga 1 2015-2016
  Basketball                                           National Basketball Association (NBA) 2015-2016                                                                    Soccer                                                                          German Bundesliga 2 2015-2016
  Basketball                                           NCAA Men's Basketball (Division I) 2015-2016                                                                       Soccer                                                                          Italian Serie A 2015-2016
  Basketball                                           NCAA Men's Basketball (Division II) 2015-2016                                                                      Soccer                                                                          Japanese J1 League 2016
  Basketball                                           NCAA Men's Basketball (Division III) 2015-2016                                                                     Soccer                                                                          Mexican Liga MX 2015-2016
  Basketball                                           NCAA Men's Basketball (Reclassifying teams) 2015-2016                                                              Soccer                                                                          Major League Soccer (MLS) 2016
  Biathlon                                             Biathlon World Cup 2015-2016                                                                                       Soccer                                                                          Spanish La Liga 2015-2016
  Cricket                                              Big Bash Twenty20 Cricket League 2015-2016                                                                         Soccer                                                                          AFC Champions League 2015-2016
  Cycling                                              Giro d'Italia 2016                                                                                                 Soccer                                                                          Copa Libertadores 2015-2016
  Cycling                                              Tour de France 2016                                                                                                Soccer                                                                          UEFA Champions League 2015-2016
  Cycling                                              Vuelta a España 2016                                                                                               Soccer                                                                          UEFA Europa League 2015-2016
  Golf                                                 PGA Tour 2016                                                                                                      Tennis                                                                          Australian Open 2016
  Golf                                                 The Open Championship 2016                                                                                         Tennis                                                                          French Open 2016
  Handball                                             EHF Champions League 2015-2016                                                                                     Tennis                                                                          US Open 2016
  Ice hockey                                           German Eishockey Liga 2015-2016                                                                                    Tennis                                                                          Wimbledon 2016
  Ice Hockey                                           National Hockey League (NHL) 2015-2016                                                                             Tennis                                                                          Davis Cup 2016
  Ice hockey                                           Swiss National League A 2015-2016                                                                                  Tennis                                                                          Fed Cup 2016
  Motor Racing                                         Formula One 2016                                                                                                   Tennis                                                                          ATP World Tour 2016
  Motor Racing                                         MotoGP 2016                                                                                                        Tennis                                                                          WTA Tour 2016
  Rugby League                                         National Rugby League (NRL) 2016                                                                                   Volleyball                                                                      CEV Champions League 2015-2016
  Rugby League                                         Super League 2016
  Rugby Union                                          English Premiership 2015-2016
  Rugby Union                                          European Challenge Cup 2015-2016
  Rugby Union                                          European Champions Cup 2015-2016
  Rugby Union                                          French D2 2015-2016
  Rugby Union                                          French Top 14 2015-2016

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Tables and Charts

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Tables and Charts / Global Sports Impact Report 2017                                                                                                                                                                                                                                                        Global Sports Impact Report 2017 / Tables and Charts

 LIST OF TABLES
 In order of appearance

  CHAPTER                                          TITLE                                                                                                                                CHAPTER                                                            TITLE

  Global Sports Impact (GSI) Project               GSI: A quick guide                                                                                                                  Events Bidding and Hosting                                          Top 25 world championships over the 2013-2016 Olympic cycle
  Events Bidding and Hosting                       Nations hosting GSI events throughout 2013-2016 Olympic cycle – Top 10                                                              Events Bidding and Hosting                                          GSI Nations Index – April 2017
  Events Bidding and Hosting                       Top 10 nations hosting events in 2013-2016                                                                                          Events Bidding and Hosting                                          GSI Nations Index – April 2017 (continued)
  Events Bidding and Hosting                       Top 10 cities hosting events in 2013-2016                                                                                           Events Bidding and Hosting                                          GSI Cities Index – April 2017
  Events Bidding and Hosting                       Nations hosting GSI events in 2016 – Top 10                                                                                         Events Bidding and Hosting                                          Operational Cost Overrun at Olympic Games 1992-2016 ($bn at 2015 rates)
  Events Bidding and Hosting                       GSI events hosted in South America in 2016                                                                                          Events Bidding and Hosting                                          Revenue vs hosting costs at 2010 and 2012 Olympic Games ($bn)
  Events Bidding and Hosting                       Cities hosting two or more GSI events in 2016                                                                                       Events Bidding and Hosting                                          Revenue vs hosting costs at 2014 and 2016 Olympic Games ($bn)
  Events Bidding and Hosting                       Appendix A – GSI host cities and nations in 2016                                                                                    Economic Impact                                                     Top 25 events by total attendance (2013-2016)
  Events Bidding and Hosting                       Global Sports Bidding Index 2016 – Full results by nation                                                                           Economic Impact                                                     GSI event scope by total attendance – Top 10
  Events Bidding and Hosting                       Global Sports Bidding Index 2016 – Top 5 in detail                                                                                  Economic Impact                                                     World championships by total attendance – Top 10
  Events Bidding and Hosting                       Global Sports Bidding Index 2016 – By continent                                                                                     Economic Impact                                                     Attendance of major annual sports events in 2016
  Events Bidding and Hosting                       Global Sports Bidding Index 2016 – Top 5 cities                                                                                     Economic Impact                                                     Attendance of major annual events in 2015 and 2016
  Events Bidding and Hosting                       Full list of major events awarded in 2016                                                                                           Economic Impact                                                     Top 10 sports properties by total attendance 2015-16 / 2016 (regular season only)
  Events Bidding and Hosting                       Top 20 Global Sports Nations 2011-2024                                                                                              Economic Impact                                                     Top 10 sports properties by average attendance 2015-16 / 2016 (regular season only)
  Events Bidding and Hosting                       Africa - Egypt                                                                                                                      Economic Impact                                                     Attendances at selected non-ticketed events in 2016
  Events Bidding and Hosting                       Asia - China                                                                                                                        Economic Impact                                                     Attendance of selected soccer leagues in 2016
  Events Bidding and Hosting                       Europe - United Kingdom                                                                                                             Economic Impact                                                     Attendance of selected soccer leagues – year-on-year comparison
  Events Bidding and Hosting                       North America - USA                                                                                                                 Economic Impact                                                     Attendance of selected continental club soccer competitions in 2016
  Events Bidding and Hosting                       Oceania - Australia                                                                                                                 Economic Impact                                                     North American sport total attendance in 2016 - summary
  Events Bidding and Hosting                       South America - Brazil                                                                                                              Economic Impact                                                     North American sport attendance in 2016 (selected leagues – regular season only)
  Events Bidding and Hosting                       GSI rating points per capita: Top 10 and selected others                                                                            Economic Impact                                                     North American regular and post-season attendance in 2016 (selected leagues)
  Events Bidding and Hosting                       Noticeable climbers in the Global Sports Nations index                                                                              Economic Impact                                                     Men’s American football and men’s basketball US college sport attendances in 2016
  Events Bidding and Hosting                       Noticeable fallers in the Global Sports Nations index                                                                               Economic Impact                                                     Attendance of selected US college sports – year-on-year comparison
  Events Bidding and Hosting                       Top 10 Past Sports Nations (2011-2017)                                                                                              Economic Impact                                                     Major tennis events attendances in 2016 – year-on-year comparison
  Events Bidding and Hosting                       Selected major events secured by Brazil post-Olympics                                                                               Economic Impact                                                     Rugby union regular and post-season attendance in 2016 (selected competitions)
  Events Bidding and Hosting                       Top 10 Future Sports Nations (2018-2024)                                                                                                                                                                Attendance of selected rugby union club competition attendances –
                                                                                                                                                                                       Economic Impact
  Events Bidding and Hosting                       Selected major events due to be awarded in 2017                                                                                                                                                         year-on-year comparison

  Events Bidding and Hosting                       Top 20 Global Sports Cities 2011-2024                                                                                               Economic Impact                                                     Australian sport attendance in 2016 (selected leagues – regular season only)

  Events Bidding and Hosting                       Significant moves within the top 100 Global Sports Cities                                                                           Economic Impact                                                     Australian regular and post-season attendance in 2016 (selected leagues)

  Events Bidding and Hosting                       Noticeable fallers in the Global Sports Cities index                                                                                Economic Impact                                                     Comparison of selected domestic club ice hockey leagues in Europe

  Events Bidding and Hosting                       Events hosted in Cairo (2011-2024)                                                                                                                                                                      Appendix: Attendances at major annual sports events in 2015-16/2016
                                                                                                                                                                                       Economic Impact
                                                                                                                                                                                                                                                           (GSI 2017 list of events)
  Events Bidding and Hosting                       Events hosted in Tokyo (2011-2024)
                                                                                                                                                                                       Sport Tourism                                                       Estimated participant and media bed nights – Top 10
  Events Bidding and Hosting                       Events hosted in London (2011-2024)
                                                                                                                                                                                       Sport Tourism                                                       UEFA Euro 2016 – Total bed nights
  Events Bidding and Hosting                       Events hosted in Edmonton (2011-2024)
                                                                                                                                                                                       Sport Tourism                                                       Floorball Men’s World Championships 2016 – Total bed nights
  Events Bidding and Hosting                       Events hosted in Auckland (2011-2024)
                                                                                                                                                                                       Sport Tourism                                                       Tourism spend at the Rio 2016 Olympic Games (competition days only)
  Events Bidding and Hosting                       Events hosted in Rio de Janeiro (2011-2024)
                                                                                                                                                                                       Sporting Impact                                                     Continental distribution of competing nations at global multisport games in 2016
  Events Bidding and Hosting                       Top 10 Past Sports Cities (2011-2017)
                                                                                                                                                                                       Sporting Impact                                                     Nation breakdown of the two most recent FINA World Championships (25m)
  Events Bidding and Hosting                       Selected major events secured by Budapest
                                                                                                                                                                                       Sporting Impact                                                     Continental distribution of competing nations at world championships in 2016 – Top 10
  Events Bidding and Hosting                       Top 10 Future Sports Cities (2018-2024)
                                                                                                                                                                                                                                                           Continental distribution of competing nations at selected continental
  Events Bidding and Hosting                       Top 25 events over the 2013-2016 Olympic cycle                                                                                      Sporting Impact
                                                                                                                                                                                                                                                           championships in 2016

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